CCTV Network June 28 th In order to vigorously carry forward the feelings of home and country and inherit the revolutionary spirit in the whole society, especially among the vast number of young people, CCTV and Tencent, the general radio and television station, jointly launched a new interactive product of party history learning — — "Sparkling Years, Red Star Crossing" was launched online on June 28th.
A hundred years of glory, sparks shine. In the past 100 years, faith has been quenched through persistence and struggle, and the words and deeds of communist party people from generation to generation have constructed a spiritual history of a nation’s efforts for rejuvenation. The light of truth and the fire of faith complement each other, so that the stars shine in this century and shine on the historical sky of the East.
This interactive product uses the red star as a metaphor for the precious revolutionary spirit. In the passionate soundtrack of "Red Star Shines", users can move the star logo by operating the handle to chase the shining red star and draw energy. Every time you catch up with a red star, there is a revolutionary motto shining on the screen.
From Xia Minghan, who said "it doesn’t matter to behead, as long as the doctrine is true", to Liu Hulan, who said "I’m afraid of death, and then to Ye Ting, who said" I hope to live forever in fire and blood ",users relive history in a proverb. At the same time, meteorites and meteors across the screen, users have to cross one pass after another on the road of "chasing the red star" and overcome one difficulty after another, which is very symbolic.
In order to enhance users’ interactivity and participation, the creative team also launched a relay challenge, calling on netizens to gather starlight together to accomplish the task of "chasing the red star for 100 years", and set up a positive energy topic of "Sparkling red star I will relay" on social media such as Weibo to create a rich atmosphere for the 100th anniversary of the founding of the Party.
According to the introduction of Tencent Mutual Entertainment Social Value Exploration Center, one of the main creations of the product, the initial intention of developing and launching this interactive product is to learn the history of the party through education. Through the special advantages of the product’s high interest and strong interaction, the great spiritual strength of our party is invisibly transmitted to the young audience, setting off a new upsurge of learning the history of the party!