The sales volume of M5 in the world soared 160 times! In the top 10, Huawei said it would become a global high-end brand in three years.

On January 11th, the Association announced the retail sales in December 2022.Ranking express, each bigCar dealerThe annual sales in 2022 were released together.

In the new energy vehicle sector,In 2022, the cumulative sales volume of the M5 was 56,855, which was 16,052% higher than that of last year!

Wenjie M5 also entered the top 10 of the new energy SUV sales list in 2022, ranking ninth., which surpassed Nezha U, ID.4 CROZZ, Lingpao C11, Weilai ES6, Ideal L9 and other popular models, and set a record for the fastest growth of new brands of smart electric vehicle track.

The sales volume of M5 in the world soared 160 times! In the top 10, Huawei said it would become a global high-end brand in three years.

In fact,AITOFrom August to December last year, almost every month, the delivery of the industry broke through 10,000, and November was the only one that did not break through 10,000, with a delivery volume of 8,260 vehicles. This was because of the epidemic situation and tight supply chain, which brought great impact to the planned delivery.

As managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, Yu Chengdong himself has strongly recommended the AITO model for many times.

Previously, Huawei’s Wang Lianjun once said that in the past, the automobile industry accumulated lean manufacturing and supply chain system capabilities, but in the future, software-defined automobiles will be the end of the automobile industry. Huawei’s goal is to build AITO into a global high-end intelligent electric brand within three years.

(reporting)

Regulations implemented, headquarters settled, supply and demand released! "City of Intelligent Driving" adds a strong engine today.

Today (December 1st) is the first day of the official implementation of the Regulations on Promoting the Development of Smart Car Networking in Suzhou (hereinafter referred to as the Regulations). The publicity meeting of the Regulations and the matchmaking meeting of the smart car networking industry chain were held in Xiangcheng. Hou Xueyuan, Chairman of the Legal Committee of the Provincial People’s Congress; Xu Meijian, deputy director of the Standing Committee of the Municipal People’s Congress, Yu Haiming, secretary of the Working Committee of the Municipal Party Committee, and Chen Xuezhen, director of the Legal Working Committee of the Standing Committee of the Municipal People’s Congress; Shen Zhidong, secretary of the District Party Committee, Qu Lingni, director of the Standing Committee of the District People’s Congress, and Gu Jianming, deputy secretary of the District Party Committee, attended the event.

Hou Xueyuan fully affirmed Xiangcheng’s achievements in the development of smart car networking industry in recent years. He said that as the core area of Suzhou’s smart car networking industry, Xiangcheng District seized the opportunity and planned ahead, and built the whole industry chain ecology of automobiles with smart cars, basic support and information interaction as the core, and constantly accelerated the construction of a "smart driving city" with global openness and full chain development. In the next step, it is hoped that Xiangcheng District will actively implement the requirements of relevant provincial and municipal laws and regulations, and make new breakthroughs in promoting coordinated industrial development, improving industrial development ecology, strengthening infrastructure construction, and continuously broadening application scenarios, so as to better promote the strong industrial chain to supplement the chain and extend the chain, and contribute to Xiangcheng’s efforts to build Jiangsu into a national leading demonstration zone for high-quality development of smart car networking industry.

Xu Meijian said that the healthy development of the industry cannot be separated from the solid guarantee of the rule of law. The promulgation and implementation of the "Regulations" will provide more solid guarantee and support for Suzhou and Xiangcheng to build an innovative cluster of intelligent vehicle networking industry with high quality, improve the level of intelligent transportation and ensure road traffic safety, and better promote the sustainable and healthy development of the industry. Xu Meijian has also opened up ideas and pointed out the direction for Xiangcheng to promote the development of smart car networking industry with high quality from three aspects: strengthening the docking between enterprises, strengthening the docking between enterprises and governments, and strengthening the docking between government departments.

At the scene, Xiangcheng District implemented the implementation rules and work plan of the Regulations, covering seven implementation rules and detailed work plans, including "Several Support Policies for Suzhou High-speed Railway New Town on Further Promoting the High-quality Development of Intelligent Networked Automobile Industry (Trial)". As the main position for the development of smart car networking industry in the whole city, Suzhou High-speed Railway New City will further focus on three aspects: R&D, mass production support, commercial operation support and financial support, lead the industry to upgrade and make due contributions to the development of smart car networking industry in the whole city.

A series of events were also held at the scene.

Wonderful and dry goods full ceremony

Seventy Suzhou intelligent networked vehicle licenses, including Robotaxi, Robobus demonstration operation license, low-speed vehicle demonstration operation license and heavy truck unmanned test license, were issued, and more self-driving vehicles were "certified to work".

Wuxi Xinwu District, Suzhou Wujiang District, Wuzhong District, Xiangcheng District, and High-tech Zone jointly released the topic of tackling key problems in the party building of the intelligent car networking industrial corridor around Taihu Lake, and integrated the coordinated development of the intelligent car networking industry in the Yangtze River Delta region to a new level.

Twenty-eight unmanned express delivery lines have been officially launched, which will add new scenery to "Digital Xiangcheng", better serve the needs of residents, and explore the way for the smooth implementation of the "Suzhou City Travel Service and Logistics Autopilot Application" project.

Robotaxi waiting room of Suzhou high-speed rail new city was officially opened. The waiting room is located in the open space on the east side of the South Square of Suzhou North Railway Station, and will provide short-distance and intelligent travel services for Suzhou passengers with the help of smart transportation such as Robotaxi.

Guangyu morgan stanley capital international Intelligent Technology, an enterprise specializing in intelligent networked auto parts and intelligent networked industry application solutions, will set its national headquarters in Suzhou High-speed Railway New Town, which will give full play to its advantages and add a strong engine to the development of local industries.

The first "Pilot Cup" Open Data Challenge for Smart Car Networking set up two major tracks, namely, "Perception and Identification" and "Application and Innovation", which attracted 148 teams to sign up. After the competition, the first, second and third prizes stood out and were awarded today.

In order to promote the outstanding enterprises in the region to accelerate the realization of complementary advantages and strong alliances, Xiangcheng established a district-level supply and demand docking exchange and cooperation platform, and collected the supply and demand list of enterprises in a targeted manner. In the supply-demand docking exchange of the smart car networking industry, the "two lists" of smart car networking enterprises and manufacturing enterprises in Xiangcheng District on the demand and supply of smart car networking were officially released.

Zhang Lei, CEO of Zaihe Automobile Technology (Suzhou) Co., Ltd., Mei Jiawei, vice president of products of Tanwei Technology (Suzhou) Co., Ltd., Xian Yao, general manager of marketing department of Suzhou Oufeiguang Technology Co., Ltd., Qinling, manager of intelligent promotion department of Jiangsu Xin ‘an Electric Appliances, and other business representatives spoke successively, with their own needs to develop, seek cooperation and win-win, so as to better empower enterprises for high-quality development in the next stage.

Responsible persons of relevant provincial and municipal departments, Sun Yan, member of the Standing Committee of Wuzhong District Committee and Minister of Organization Department, Lv Jianlin, member of the Party Working Committee of Suzhou High-tech Zone and Minister of Organization Department, Ruan Jie, Deputy Minister of Organization Department of Wuxi High-tech Zone, and Sun Feng, Executive Deputy Minister of Organization Department of Wujiang District Committee; Representatives of some enterprises and financial investment institutions; District leaders Zhan Lijian, Liang Zheyi, Xing Peng, and principal leaders of various localities and departments attended the event.

Produced by Xiangcheng Rong Media Center

Source: Xiangcheng District Committee Office, District People’s Congress Office, District Committee Organization Department, District Bureau of Industry and Information Technology, Suzhou High-speed Railway New Town.

Written by Li Yuanyuan.

Photography: Song Weiting

Original title: "Regulations implementation, headquarters settlement, supply and demand release! "Smart Driving City" adds a strong engine today.

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The well-known online celebrity anchor blew himself up with cancer, so be wary of these five situations.

Original Health 160 Shenzhen

Did everyone brush the hot search for the advanced thyroid cancer in Ti mo Feng a few days ago? She disappeared for half a year to have an operation, and now she has recovered.

Just when Xiaobian saw this hot search, I couldn’t help but feel awkward. Thyroid cancer? Isn’t it TOP1 in the list of new malignant tumors in Shenzhen in 2022, which was released not long ago?

This can’t be a good science popularization while it’s hot, and give our workers in Shenzhen a "shot in the arm"!

Let’s talk about the thyroid gland first. It is the largest endocrine gland in the human body, that is, the reddish-brown gland under the thyroid cartilage of our neck and on both sides of the organ, which looks like a butterfly.

Thyroxine secreted by it can regulate body metabolism, growth rate, sensitivity to other hormones, etc., and its range of action is almost all over the body. It is one of the most important hormones in the human body.

If thyroxine is too high, it will increase the load of various organs of the body, and there will be symptoms similar to fear of heat, persistent irritability, and rapid heartbeat. Moreover, in the state of eating a lot, the body shape will still not increase or even decrease.

On the other hand, if thyroxine is too low, the metabolic efficiency of the body will also decrease, and then there will be cold, fatigue, obesity, edema, constipation and so on.

Whether it is too high or too low, this unbalanced state has deviated from health. Ignoring it will easily lead to other problems in the body, and the worst situation in everyone’s cognition is thyroid cancer.

It is actually a relatively complicated process from physical problems to the development of thyroid cancer, and there are many closely related factors.

First of all, genetic factors are hard to avoid. If the immediate family members have thyroid diseases, the chances of the offspring getting sick will be three times higher than other people.

Take the past data of medullary thyroid cancer as an example, 5%-10% of patients have obvious family genetic history.

From the external factors, exposure to radiation as a child, long-term exposure to high pressure and tension, iodine deficiency and excessive intake of iodine are the major causes of thyroid cancer.

Our thyroid gland is sensitive to ionizing radiation, so interventional doctors will wear lead clothes and scarves to protect their trunks when working in a radiation environment.

In childhood, I received CT and X-ray radiation, and when I was not as strong as an adult, I was exposed to radiation, which would also cause some irritation to the thyroid gland.

It is also often heard that iodine deficiency will lead to "big neck disease", and goiter caused by iodine deficiency naturally has more obvious cancer risk than normal thyroid.

Coupled with the increasing social pressure, many people are basically in a state of nervous tension and emotional depression for a long time, which will easily lead to endocrine disorders in the long run and become a fuse for thyroid nodules and cancer.

At this point, many people "talk about the color change of nodules", but will thyroid nodules become fatal after they become thyroid cancer?

That may not be true.

Nowadays, science and technology are more and more developed, and the detection methods are more advanced and accurate. There is also a certain probability that the number of people diagnosed will increase on a large scale because of this.

Contrary to the rising speed of diagnosis, it is the development speed of thyroid cancer, which can be called tortoise speed.

The survival rate of patients with thyroid cancer is also much higher. The 5-year survival rate is basically at least 90%, and there are not a few people who have survived for 20 or 30 years. According to the doctor’s diagnosis, there is no big difference between their lives and ordinary people.

Apart from some genetic factors such as low immunity and hard resistance, many patients with thyroid cancer are not paid attention to at the initial stage of the disease, and only then will malignant factors lurk in the body waiting for the outbreak.

Take thyroid nodules as an example, the probability of benign is as high as 95%, and the size of the nodules is not necessarily proportional to the probability of canceration. The key point is whether the nodules are malignant or not, and whether they are properly intervened in time.

Xiaobian also sorted out some points that need attention. If the following results appear in everyone’s color ultrasound report, remember to focus on it:

① The thyroid border is unclear.

Tuyuan network

Illegitimate thyroid is a kind of nodule, which can indicate that the nodule is relatively active, but it is not necessarily equivalent to malignant nodule, and it needs to be judged according to further examination.

② Calcification of thyroid nodules

Tuyuan network

The report suggests that if the nodule presents sand-like calcification, it is also necessary to be alert to whether it is malignant, because about 80% of malignant tumors have calcification, which is a very important indicator.

③ Cystic solid nodules

Tuyuan network

Generally speaking, larger cystic-solid nodules need to be treated by surgery to avoid further oppression and malignant transformation, while smaller ones do not need surgical treatment, and most of them are benign.

In addition, many people are curious why this "lazy cancer" always targets women, and the incidence rate is three times that of men.

This is because female estrogen can affect the growth of thyroid nodules, and on this basis, some nodules become malignant and develop into thyroid cancer, so the large base leads to an overwhelming quantitative difference, which is not as mysterious as rumors.

Through the previous explanation, we can find that thyroid problems do not necessarily turn into cancer, and the cure and survival rate of cancer are relatively high, but we still have to pay attention to health.

Therefore, when other thyroid problems occur in the early stage, early treatment can kill thyroid cancer in the cradle to a great extent.

If you find these signs in your body, you should be alert:

Of course, these symptoms do not directly point to the thyroid problem, but when the thyroid is in a temper, there will be some corresponding symptoms. What we can do is to strengthen our body and take precautions every day.

① Preliminary registration inspection

If you have doubts about your thyroid health, you can go to departments such as endocrinology and thyroid, and you can also consult in detail if you need a doctor’s check and report analysis, so you don’t have to guess at random.

Click on the picture below to make an appointment with a famous doctor.

↓↓↓

Click on the picture below to make an appointment with a famous doctor.

↓↓↓

② Blood test

Blood sampling can help you understand the relevant indicators, such as three basic examinations and five examinations. The more items, the more comprehensive. If it is only a basic health screening, it is enough to choose three items.

③ Color Doppler ultrasound examination

If you want to confirm whether there are thyroid nodules, color Doppler ultrasound examination is the most intuitive and clear, and the size and echo can be known at a glance.

4 It is best to develop regular living habits every day, try to maintain a happy mood or learn to solve it, and properly supplement/avoid foods rich in iodine according to the system.

That’s the end of today’s popular science. In short, whether it’s hyperthyroidism, hypothyroidism, nodules or canceration, seeking help from regular hospital doctors and cooperating with treatment is the fastest way to embrace health.

The facts also show that most patients are relatively optimistic. If they are sick, they must first maintain a positive attitude for treatment, and then they should eat and drink, and don’t take things to heart. If you are unhappy and don’t understand, just come to the comment area to chat with Xiaobian.

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▍ Image source: giphy.com; Network. If there is any infringement, please contact to delete it.

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These commonly used Chinese patent medicines are expected to meet the "group purchase price"

  Yangcheng Evening News reporter Chen Zeyun Intern Zhang Song

  The curtain of centralized collection of Chinese patent medicines is being opened. On September 14th, Guangdong Pharmaceutical Trading Center issued the Procurement Document with Quantity of 58 Pharmaceutical Groups such as Guangdong Alliance Qingkailing (Draft for Comment). The alliance regions participating in this centralized procurement include Guangdong, Shanxi, Henan, Hainan, Ningxia, Qinghai and Xinjiang, and the selected drugs in the centralized procurement of proprietary Chinese medicines in the seven provinces and regions are all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance catalogue.

  The reporter of Yangcheng Evening News found that the 58 drugs collected by Guangdong Alliance are all proprietary Chinese medicines, among which 36 are exclusive varieties, such as Xiyanping, Lianhua Qingwen and Xiaoer Chiqiao Qingre, which have sold over 100 million yuan. There are also many commonly used drugs such as Qingkailing, antiviral oral liquid and orange phlegm cough. This also means that after chemical drugs, the "price-cutting boots" hanging on the head of Chinese patent medicines will finally fall.

  58 "high price and large quantity" Chinese patent medicines were included in Guangdong centralized procurement.

  According to the "Draft for Comment", the range of varieties purchased by the pharmaceutical group this time is all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance drug list. The main participants in the procurement are all public medical institutions in the alliance area, and medical institutions and designated pharmacies designated by medical insurance can participate voluntarily.

  The centralized procurement of Chinese patent medicines led by Guangdong has made detailed requirements for dosage forms, quotation requirements and successful selection. The quotation of enterprises must be based on "daily average treatment expenses". On the basis of effective declared price, the lower the price, the easier it is to win the bid.

  According to the "Draft for Comment", 58 kinds of Chinese patent medicines with high price and large quantity, including 36 exclusive varieties such as Aidi, Shenkang and Lianhua Qingwen, cover many popular Chinese patent medicines in the market. According to the data of Minenet, many drugs such as Suhuang Zhike Capsule, Xiyanping Injection, Bering Capsule, Lanqin Oral Liquid, etc., which are included in the centralized procurement alliance, will all exceed 100 million yuan in terminal sales in public hospitals in key cities in 2020.

  Actively explore the centralized collection of Chinese patent medicines in many places

  Under the normalization of centralized procurement, the centralized procurement of generic drugs and medical devices has gone through many rounds, and promoting the centralized procurement reform of Chinese patent medicines has become the key direction of the next medical reform. It has become a trend that the pace of centralized procurement extends from generic drugs to proprietary Chinese medicines. On August 9th, the website of the National Medical Insurance Bureau clearly revealed in the public reply "Suggestions on Accelerating the Centralized Procurement of Chinese Medicine and Formula Granules" that the next step, the Medical Insurance Bureau will, together with relevant departments, improve the quality evaluation standards of Chinese patent medicines and formula granules, adhere to quality priority, take clinical demand as the guide, and start with high-priced and large-quantity varieties to scientifically and steadily promote the centralized procurement reform of Chinese patent medicines and formula granules.

  "At present, Chinese patent medicines have not yet risen to the level of national collection, or the provinces are taking the lead in trying." Shi Lichen, founder of Dingchen Consulting, told the Yangcheng Evening News reporter that the rapid progress of generic drug collection was due to the previous implementation of a consistency evaluation system, which allowed all generic drugs participating in the collection to compete in the market under the premise of unified specifications and unified efficacy. The difficulty of centralized collection of Chinese patent medicines stems from the fact that the origin, processing technology and dosage forms of different Chinese patent medicines are not uniform, which also leads to different curative effects of the same medicine.

  The reporter found out that before Guangdong, Qinghai Province, Jinhua, Zhejiang Province, Puyang, Henan Province and other places had carried out centralized exploration for some varieties of Chinese patent medicines with large demand and high amount. Among them, in November 2019, Jinhua City, Zhejiang Province included 180 Chinese patent medicines in the procurement with quantity. In May 2020, the catalogue of procurement with quantity published by Qinghai Province also included traditional Chinese medicine injections such as Xuesaitong, Xueshuantong, Tanreqing and Xiyanping.

  How much to reduce the price depends on the centralized purchasing strategy

  "The purpose of centralized collection of Chinese patent medicines and centralized collection of chemical medicines is the same, both of which are to promote drug price reduction. However, because most of the products included in centralized mining are exclusive varieties, how much the price reduction can be reduced depends on the centralized mining strategies of various provinces and cities. " Shi Lichen said.

  How much can the price reduction of centralized collection of Chinese patent medicines be reduced? Taking the previous regional centralized procurement as an example, in the publicity list of the second batch of enterprises to be selected for purchasing drugs with quantity published by Jinhua City, Yunnan Baiyao selected compound Danshen tablets (0.3g/ tablet) at a price of 0.18 yuan, and Zhejiang Kangenbei selected ginkgo leaves at a price of 0.71 yuan/tablet (containing 19.2mg of total flavonol glycosides and 4.8mg of terpenoid lactones). The reporter found that the price reduction of the above drugs is about 20%-30%, which is relatively mild compared with the price reduction of chemical drugs.

  Shi Lichen pointed out that for exclusive varieties, the incentive for manufacturers to reduce prices will not be particularly great. However, it is worth noting that the exclusive variety of proprietary Chinese medicines is a relative concept, which is mainly measured from the perspective of the number of manufacturers. If it is extended to the level of indications, many proprietary Chinese medicines generally do not have the so-called exclusive efficacy. Therefore, if the indications or functional indications are similar, the exclusive variety of proprietary Chinese medicines may not be exempted, and once it is included in the centralized purchase, it may face competition with other varieties with indications and functional indications, which will also bring pressure on enterprises to reduce prices.

  Involving a number of A-share listed companies.

  The reporter noted that at present, the collection of Chinese patent medicines led by Guangdong belongs to the stage of soliciting opinions, but if it falls, it may have an impact on the market structure of related drugs.

  Among them, Qingkailing series drugs and Zishen Yutai Pill, the exclusive variety, are important products of Baiyun Mountain. Baiyun Mountain’s 2020 annual report shows that Qingkailing Granules achieved a revenue of 174 million yuan, with a gross profit margin of 53%, and the sales volume of Qingkailing series reached 461 million (bags/sticks/granules); The annual revenue of Zishen Yutai Pills was 342 million yuan, with a gross profit margin of 85.20%. The annual sales volume was 5.67 million boxes, of which 4.138 million boxes were purchased by medical institutions.

  Xiangxue Pharmaceutical, another local listed company in Guangzhou, whose antiviral oral liquid and orange phlegm cough are also planned to be included in the list of centralized purchase. According to Xiangxue Pharmaceutical’s 2020 annual report, antiviral oral liquid and orange series brought 407 million yuan and 119 million yuan respectively, accounting for 17.12% of the company’s current revenue. These two kinds of drugs are mainly concentrated in pharmacies and other terminals.

  Lianhua Qingwen is an important product of Yiling Pharmaceutical. According to the 2020 annual report of Yiling Pharmaceutical, its continuous flower clearing contributed 4.256 billion yuan in revenue, accounting for 48.46% of revenue, up 149.89% year-on-year. Yiling Pharmaceutical Co., Ltd. said that Lianhua Qingwen’s market share in retail terminal cold medicine/heat-clearing category reached 9.86% in 2020, and Lianhua Qingwen’s market share reached 37.9% in the sales revenue of proprietary Chinese medicines for cold medicine in China public medical market in the first half of 2020.

  Tasly owns an exclusive variety of Compound Danshen Dripping Pills. Based on the company’s 2020 financial report, the total revenue of cardiovascular and cerebrovascular drugs including Compound Danshen Dripping Pills is 4.165 billion yuan (the data of Compound Danshen Dripping Pills is unknown). Last year, the drug was purchased by medical institutions for 107 million boxes. Buchang Pharmaceutical, the research and development company of Naoxintong Capsule, has a total revenue of 12.083 billion yuan for cardiovascular and cerebrovascular diseases (including Naoxintong Capsule) last year. The two packaging specifications of the drug are "36 capsules/box" and "48 capsules/box", and the annual purchase volume of the hospital is 41.22 million boxes and 56.84 million boxes respectively.

  According to industry analysis, because the capital market is relatively unfamiliar with the collection of traditional Chinese medicine, the implementation of the policy may cause certain emotional impulses. In recent years, Chinese patent medicines have been suppressed by the policy, and the overall sales growth rate has continued to slow down. Due to the influence of auxiliary drug monitoring and medical insurance payment restrictions, the sales of some large varieties of Chinese traditional medicine injections have continued to decline. If the quantity procurement is introduced later, the Chinese patent medicine market will face greater uncertainty. There is a lack of data on the safety and effectiveness of proprietary Chinese medicines, and the product specifications are more complicated. At present, the country is expected to introduce proprietary Chinese medicines for re-evaluation after listing, and further standardize the proprietary Chinese medicine market. In the long run, it is expected that the introduction of centralized collection of proprietary Chinese medicines will benefit leading enterprises with high-quality resources, which is expected to further enhance the concentration of the industry.

  News depth  

  How to avoid the upstream price increase making it difficult for the winning bidder to perform?

  There should be more supporting policies for centralized collection of Chinese herbal medicines.

  "The varieties of Chinese patent medicines that are planned to be collected this time involve 216 kinds of Chinese medicinal materials, of which 76 kinds of medicinal materials have increased by more than 10%, accounting for 35.19%, and the overall increase is 21.86%, which is higher than the average increase of market conditions in the past five years." Jia Haibin, founder of the big data platform of Tiandi Yuntu Chinese medicine industry, told the Yangcheng Evening News reporter that centralized collection of Chinese medicine is the only way for medical insurance to control fees and reduce drug prices, but the market background of continuous general increase in Chinese medicine prices should be included in the policy consideration, otherwise it is easy to happen that the winning bidder cannot fulfill the delivery due to the price increase of upstream Chinese medicine.

  Jia Haibin pointed out that Chinese medicine is different from standard products such as chemical drugs and biological products, and the source of raw materials is the core of its quality control. At present, it is still difficult to fully implement the policy of centralized collection of traditional Chinese medicine, and it is highly probable that a small range and a small number of varieties will be tested to improve standards and processes and make up for policy loopholes. With the continuous implementation of centralized purchasing, on the one hand, major enterprises will continue to increase their efforts to enter the producing areas and strengthen the strategic reserve of core raw materials. On the other hand, the centralized procurement organization department will also tilt towards "the traceability of authentic medicinal materials" in terms of scoring standards and quality level division, which will play a positive role in accelerating the construction of traceability system of Chinese herbal medicines and improving the overall quality level of Chinese herbal medicines.

  "It is suggested that the channels of appeal should be further opened." Shi Lichen suggested that in the centralized procurement of proprietary Chinese medicines, it should be suggested to establish a smoother communication mechanism, so that the selected enterprises can timely feedback the supply problems of raw materials in the performance of the procurement contract, and introduce more supporting policies to ensure the stable supply of drugs after winning the bid.

Xiaomi car finally arrived, and I was moved by its face value.

Original neck brother bad review

This year’s most popular tram (one) is coming!

At about 4 pm on November 15th, Xiaomi Automobile appeared in the announcement of the Ministry of Industry and Information Technology, and related topics immediately rushed to Weibo for hot search.

Colleagues in the editorial department also gathered around and looked at several existing bulletin boards on the website for at least half an hour.

I have to say that the appearance of the rice cart is not poked, but it grows in the aesthetics of most people. It belongs to 10 people, and 9 people will praise it as good-looking.

From the picture below, the body proportion of Xiaomi car is relatively slender, which gives me the first impression that it is not like an electric car, but closer to an oil car.

The posture is very online, the small wide body at the back is very right, and the whole slip back looks elegant from this angle.

Moreover, you can even find the logo of "Founder Edition" in the optional equipment. What is the user perception? . .

It’s the logo with the letter xiaomi in the back. I always feel that there are a little too many words. . . So that the oil head designer really couldn’t stand it, simply "cut off" the logo and blackened the decorative parts below.

Look at the picture, isn’t it much more pleasing to the eye?

Anyway, after reading the car, some colleagues in the editorial department said it looked like Martin’s and some like Porsche’s, but they all came to the same conclusion that it looked good.

Incidentally, the guy who said he looked like Porsche soon claimed to have found "strong evidence" in Lei Jun’s Weibo. . .

However, it is said that the overall design of Xiaomi car is still self-contained. A closer look shows that this car is not only attractive in appearance, but also in the direction of performance in various designs.

Looking at it from a 45-degree angle, this yellow Brembo caliper is very conspicuous. Tires are also tough guys. Michelin’s PS EV is used for the high-end tires, and the rear tires are 265mm wide. At the same time, there is an air guide slot in the front and rear wheel arches, which can dissipate heat for the brake discs.

Moreover, according to the gossip, this cooling duct is real, and I won’t laugh with you.

Not only that, its rearview mirror even has an optional version of carbon fiber, which can be lighter, and the visual horsepower can be increased by at least 5 horses.

In addition, there is an active tail with adjustable angle at the back. Although there are a lot of these things in domestic cars now, before they were put, they were all things that AMG only had, and at worst they had to be Audi TT.

Regardless of how effective it is, at least it looks like a fight.

In addition, Brother Neck brushed a photo of the interior of a suspected millet car in the group today. Look at these two round knobs. I haven’t pressed them yet, and I’m already driving a rice car to New North in YY.

After the appearance, let’s take a look at the most basic parameters.

First of all, what I didn’t expect was that Xiaomi built a C-class car.

This car is named "SU7", and its length is 5 meters, to be exact, it is 4997mm, which is longer than those cars such as Tesla Model 3 and Weilai ET5, and is similar to BYD Han.

Originally, I guessed that it would be around 4.8 meters, because the size of A+ or B-class cars is more in line with the positioning of "the first car for young people". But they took out a C-class car at once, and the price may not be cheap. . .

In terms of configuration, SU7 has at least three versions: normal version, Pro, Max, and these versions should be distinguished in Sandian, Lidar and performance suite.

In addition to the performance suite we talked about in the appearance, the Xiaomi part of Sandian has also made some differences.

According to the announcement, the total power of the high-profile dual motors is 495kW (front 220kW, rear 275kW), which is a little higher than the 486kW of Tesla Model 3 Performance. As a sporty car, this horsepower is definitely enough.

The supplier of motor is Huichuan, and it is also an old-fashioned supplier of motor and electric control in China. Its home supplies ideal, Chang ‘an, Great Wall and other car companies.

And the battery is lithium ternary from Contemporary Amperex Technology Co., Limited.

The low version is a single motor with a power of 220kW, and the supplier is United Electronics. The battery is made by BYD, Ferrous lithium phosphate.

It is a routine operation to make a difference in battery capacity and motor power. However, there is also a speculation on the Internet that the high-voltage platform is equipped with 800V and the low-voltage platform is 400V, which can pull down the price of the entry version.

I think it’s better to cut some other configurations than using 400V platform on the low-end configuration, because 800V can obviously improve the charging speed, which is a configuration with obvious user perception.

The models released this year, such as Tucki G6 and Zhijie S7, are all equipped with 800V as standard. If Xiaomi doesn’t keep up next year, it’s somewhat unreasonable.

Then there is the lidar. Like friends and businessmen, Xiaomi is placed in the middle of the head and can be seen at a glance.

This configuration is basically differentiated in intelligent driving. For example, in an ideal model, those with lidar will have NOA function in the city, while those without lidar can only drive NOA on the highway.

However, unlike other companies, Xiaomi’s lidar can’t see the plane scanned by laser on the outer surface.

You see, all other models look like this, and the outline of a rectangle in front is very obvious.

Xiaomi’s does not have this outline, and the whole is smaller and more rounded, which is relatively less abrupt. The obvious advantage is that the wind resistance is lower, and there is likely to be some black technology here.

The information known about the rice car at present is probably the above. After the announcement of this car, in addition to the boiling of netizens, it also triggered the enthusiastic attention of some track and performance car owners.

To tell the truth, as a car editor, I really like their sports orientation. But, the category of performance cars is doomed to have little market.

In the words of colleagues, "everyone is talking about it, who really buys a performance car?"

If you want to sell the car in quantity, you must have some household use.

However, as a C-class car, it has a lot of advantages in the interior space, and the gossip says that the interior space of this car is large enough to sit casually in the front row and back row. I don’t know how Xiaomi can use the interior space to impress consumers under the label of "performance".

There is another interesting thing about Xiaomi’s car-making qualification. At least from the announcement, this time there is an answer for the time being.

The enterprise applying for Xiaomi Automobile this time is Beijing Automobile Group Off-road Vehicle Co., Ltd., which is a subsidiary of BAIC Group.

But let’s look at the production address of the car, not the location of BAIC, but Xiaomi’s own new car factory in Yizhuang.

Before August, it was reported that Xiaomi had obtained the qualification of the National Development and Reform Commission, but he had to go to the Ministry of Industry and Information Technology to get the qualification.

In other words, up to now, Xiaomi has not fully obtained all the qualifications for making cars, so although the car was made by himself, it borrowed the qualifications of BAIC.

At the tail of Xiaomi car, it also says "Beijing Xiaomi", not "Xiaomi car".

According to today’s report by Cailian, Xiaomi should continue to apply for car-making qualification.

From the point of view of qualification, I guess Xiaomi Automobile may think that the qualification approval process is too long and the product can’t wait.

According to Xiaomi’s plan, they will release the first model in the first half of next year. But now the auto market has gone crazy, and the later you enter the market, the more passive you will be.

Take the market segment of C-class sedan targeted by Xiaomi as an example. Before that, there was BYD Han, which sold 20,000 yuan a month, and after that, there was Extreme Krypton 001, which was the main control. Just last week, Aouita 12 and Zhijie S7, which were blessed by Huawei, just went public, and these two also came to this range.

Especially in Zhijie S7, its size is completely the same as that of Xiaomi SU7, and both of them are from mobile phone factories. The car-machine interconnection and smart driving are also the main items.

Therefore, I estimate that in terms of function, configuration and pricing range, the rice car is likely to collide with the intellectual S7.

Therefore, Xiaomi is now rushing to the announcement of the Ministry of Industry and Information Technology, and feels that he is also speeding up himself. Don’t wait until others have divided up the market before bubbling.

In fact, from a long-term perspective, the progress of Xiaomi Automobile is actually not slow. Lei Jun announced to build a car in March 2021. Today, it takes about two and a half years.

When the Wei Xiaoli family built their first car, it was almost the same rhythm.

However, the time for Xiaomi to enter the car has been 7 years later than Wei Xiaoli’s new forces and 18 years later than Tesla. The intensity of market competition is not what it used to be.

However, Xiaomi’s first show today still gave everyone enough surprises. It’s just that there is very little information at present, and it’s hard for us to judge how high its combat effectiveness is.

According to the news that Brother Neck heard privately, Xiaomi has tricks in the motor, intelligent driving and cockpit. I’m not sure how tough it is, but it must be the first echelon in the cockpit, the car and the interconnection.

After all, it is obvious to all that mobile phone manufacturers are going to make car machines.

There is only one key question left. How much will the rice cart sell?

Judging from the current market situation, Brother Neck guessed that the high match of Xiaomi should not be too cheap, but it may be controlled at around 300,000. As for the number of low matches, it is hard to say, it may not exceed 250,000.

But we also know that Xiaomi usually gives a very cost-effective price, especially the first generation products, and there may be a buff bonus.

Original title: "Xiaomi car is finally coming! I was moved by its face value. . . 》

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Tens of millions of powders and "explosive manufacturing machines", Tik Tok redefines the way for musicians to "go out of the circle"

"Be a lifetime, happy for a few days, a road is divided into two sides, whichever side you want to go. I’m not afraid if I’m not afraid. I’m a born child. It’s raining hard and the sun is shining. I just dare to work hard. "

Nostalgic songs in Minnan, sweet and clear voice, collided with a strong spark. Some fans wrote in the comments: "It’s so nice and comfortable, in a single loop." Its cover version in Minnan and the cover version in Mandarin both won 80W+ praise in Tik Tok, which indicated that this song "Born after Datian" was thoroughly sung by this sweet girl with a round face of 23 years old named Wang Yumeng. After that, "симпа" was praised by 309W, which made Wang Yumeng further out of the circle.

In the era of short video, the Internet has changed the path of traditional musicians, making this new Z-generation singer rise inexorably within half a year.How was this popular singer musician born? What kind of changes does the music industry reflect behind it?

Wang Yumeng’ s fans of the Royal Sister’ s heart Loli’ s voice broke through 10 million.How did you do that?

  

"Beautiful people and sweet songs" and "talented women" are part of Wang Yumeng’s labels, but they are far from the whole charm.

She hasThe soft and cute appearance of the neighbor with affinity and the recognizable voice are good at controlling the extremely different styles such as sadness, lyricism, cheerfulness and even opera cavity, and can sing eight languages such as Minnan, Russian and Cantonese.His masterpieces include The Return of the Prodigal Son, Born after Daejeon, симпа, Huo Yuanjia and so on. In addition, she can write her own lyrics and compose music. This Shandong girl, born in 1998, has become the hottest singer in online celebrity with many explosive cover songs.

Although she became famous at a young age, Wang Yumeng always maintained the habit of live interaction and comment interaction with fans. She and her fans called each other "idiots" and also drew lottery interactions, often expressing her gratitude to them.

Besides Wang Yumeng’s singing voice, there is also her who surprises the industry.It’s like sitting on a rocket.According to statistics, Wang Yumeng gained 2 million fans in 12 days, and the number of fans rose from more than 1 million to 6 million in a few months, and rose to 10 million in half a year. His influence soared rapidly and he won several hot searches in Tik Tok stations.

Singing and cuteness alone are obviously not enough to explain such achievements.The soaring fans of Wang Yumeng have something to do with the operation of Tik Tok Platform.Statistics show that 74% of Wang Yumeng’s fans are men, mostly 18-23 years old, who are concentrated in new first-tier cities. The above characteristics of fan portraits mean that they are not easy to appreciate online celebrity idols whose faces are vague, but are more likely to be attracted by individuals with distinctive personalities, which can be summarized as "starting with their looks, being loyal to their talents and being trapped in their personalities".

Tik Tok is aware of this,Combining with Wang Yumeng’s own honest and frank personality, this paper creates a set of "the contrast of the sound of Royal Sister’s heart and Lori" to strengthen its memory, recognition and love."Wang Yumeng responds to the voice query", "Wang Yumeng is so cute" and "How suitable Wang Yumeng is for Children’s Day" and other related hot searches are all centered on personal characteristics such as straightforwardness, cuteness and voice characteristics, which enhances individuality and realism. For example, in the live broadcast, "Why do you sing with your voice?" She responded, "If you don’t like listening, you can go out, and if you don’t like listening, you can row away."

Based on the perfect "short video+live broadcast" ecology, the platform consciously strengthens the linkage between talents and expands the horizontal "extension" and vertical "retention" of Wang Yumeng’s related content.For example, the live broadcast linked with Daren’s cute fart brought a hot search topic "How naive is cute fart Wang Yumeng". In addition, many accounts produced UGC content about her, which promoted the coverage of its influence to be constantly broken;

In addition, the platform always emphasizes unity in style, scene and operation.Pay attention to the consistency of people and strengthen memory. Each singing video is a close shot, sung in the same background, and most of the national songs are dressed in cheongsam and other details, which together form the "Wang Yumeng" IP.

The above methodology can undoubtedly be copied and applied to the operation of other musicians.Differentiated operation combined with personal characteristics, "short video+live broadcast" linkage, long-term creation, etc. all have considerable practical value, and the effect can be directly quantified and immediately corrected by feedback.

Therefore, it is not difficult to understand why a large number of amateur singers, such as Luo Xiaoan, Wang Zai Xiaoqiao and Chuanzi Suona, can rapidly grow into online celebrity here, and a large number of explosive songs can be born in Tik Tok. Under the circumstance that it is difficult for musicians to get out of the ring, many musicians have completed the rapid "cold start" and "explosive powder increase" here for several years in a row, which proves the continuous explosive power of Tik Tok.

When we look at it,Common ground of native musicians in Tik Tok.It can be seen that they are "thousands of people and thousands of faces" in image and have a clear recognition of people; Gradually grow up in the company of the audience, so it also has a deeper user emotional stickiness; At the same time, the highlight of career is mostly the explosion after long-term accumulation, which is sustainable.

Why Tik Tok has always been an "explosive manufacturing machine"And "phenomenal musicians pushing hands"?

  

In fact, like Wang Yumeng, there are many Tik Tok musicians with "talent+hard work" and personal characteristics. They are either good at writing or performing, constantly injecting novel ideas that break the conventional shackles into the whole music industry, and endowing explosive songs with deeper and richer connotations.

As far as explosive tracks are concerned,Some give positive energy to rap.In this summer’s hottest variety show "Brother Who Pierces the Thorns", "Flying in the Sky" exploded all over the network, and the broadcast volume of related topics in Tik Tok broke 1.02 billion, and countless people shouted "Go to the Top", and the original singer "Saddoggy" (formerly known as Hao An Jianyuan) in Tik Tok also rose rapidly. The 24-year-old boy showed his love for his hometown and his open mind that "the cover is better than the original" in an interview with Hebei Youth Daily’s Green Bean News. "I was shocked by the truth of Nathan Scott Lee’s singing, because of his performance on the spot and his stability, including his image and voice. I think all aspects are really great."

Some turn small love into great love, hitting the tears of countless people."I look up at the starry sky you have seen, and meet again after a hundred years of time and space." On the eve of the centenary of the founding of the Party, CCTV military, CCTV news, People’s Daily new media and other central media, with the tear force of the explosive song "Misplaced Time and Space" and a three-minute video clip, showed the great changes of honor and disgrace in the new China in the past 100 years and aroused patriotic resonance.

As far as the musicians out of the circle are concerned, the recent rising momentum is rapid, and the violin can be used to interpret all kinds of pop songs. Sichuan suona, a folk musical instrument, can be used to interpret the top 100 DJ electronic songs and realize the mix of traditional and modern; As well as being good at guitar, electronic organ and other musical instruments, he always plays and sings at night, bringing a "unplugged concert" to Luo Xiaoan.

As far as music theme activities are concerned, in the "Children’s Memories Killing" activity, classic songs of the 80s and 90s, such as Digital Baby, China Little Master, Young Hero Little Nezha, created a strong nostalgic atmosphere in the station, and the festive ceremony was full of sense; In the activity of "One Man, One Song Cheers for China Team", many musicians such as Dai Yutong _, Wang Xiaoshuai, and V Ye performed Olympic refueling songs in their own ways, conveying the Olympic spirit, and the emotional cohesion of music was vividly displayed here.

To sum up, with the upgrading of short video song consumption, a large number of new original songs are constantly put on every day, and users vote with their thumbs.The logic of vibrato blasting is iterating.Explosions are gradually "non-homogeneous", and it is often difficult to reproduce the myth by a single copy of the existing explosions, and more diversified styles can meet the market demand. The above-mentioned explosive songs and online celebrity musicians are related to rap, antique, classical and other genre elements; The improvement of user threshold requires stronger personal recognition and creative freshness.

With the logic iteration of explosions, Tik Tok’s corresponding music operation methods are constantly upgraded.One is to pay attention to the ecological linkage between multiple musicians, such as the linkage between Strictlyviolin Xunbo and "runaway steamed bread"; The second is that music and film ecology get through. Original music provides material for film and television "second creation", which promotes film and television announcement and UGC content output, which in turn promotes music to break the circle; The third is to launch activities at specific time nodes, lead hotspots, and continuously update themselves; The fourth is the official end, focusing on supporting waist musicians, focusing on personalization and differentiation in the whole IP training process, and the long tail effect continues to break out.

Then, behind the operational gameplay,What is the underlying logic that supports Tik Tok to become an "explosion-making machine" and a "phenomenon-level musician pusher"?

First of all,Music is the DNA since the birth of Tik Tok products, and it is an essential element in every short video.Its widely used scenes stimulate the original vitality of music, its huge daily flow pool of 600 million, and its diverse and inclusive creative atmosphere make it possible for every genre to find a bosom friend here;

Secondly,Tik Tok has built a rich and complete music ecology, with a large number of music practitioners, a wide range of application scenarios, mature rising channels and users with pan-music hobbies.According to the 2020 Tik Tok Music Ecological Data Report, the top 10 explosive songs in Tik Tok have a total broadcast volume of 94.5 billion. In the first half of 2020 alone, the number of musicians in Tik Tok increased by nearly 30,000, and it continues to maintain steady growth. In the past six months, the cumulative number of musicians in Tik Tok has exceeded 300 million, 6 musicians have exceeded 10 million, and 23 musicians have exceeded 5 million. Musicians such as Liu Yuning became popular in Tik Tok and "rose" to become stars;

Thirdly, the platform continuously strengthens its technical capabilities.Through the precise matching of big data and the decentralized algorithm mechanism, it helps waist musicians to go out of the circle.Witness the growth of non-head musicians, thus optimizing the entire creator structure;

Finally, Tik Tok alwaysInsist on supporting musicians from two dimensions: flow and income.With the daily live broadcast and online concert as the main engines to increase musicians’ income, a series of support plans such as "Sound Making Action", "Seeing Music Plan", "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan" and "Jupiter Plan" were launched to help musicians "have both the moon and the penny" and prolong their life cycle.

Thanks to the above efforts, the whole music ecology of Tik Tok has been able to grow continuously and become a "Hundred Flowers Garden" with rich categories.

Let musicians go from "being heard" to "being loved",Tik Tok Xuanfa promotes industrial change.

  

According to third-party data, the market size of digital music industry will exceed 74 billion yuan in 2021. Musicians are the key driving force in the development of the music industry. After realizing the huge potential of the domestic music market, many platforms have increased their layout. As a result, a series of phenomena, such as the upstream layout of the content production end, the emphasis on original copyright, the focus on the young market, and the more intense "competition" for musicians, have become a general trend in the industry. butHow to fundamentally improve the situation of musicians is still an unresolved issue.

The "2020 China Musicians Report" released by China Communication University shows that the musicians in China show the following major trends:Income increased year-on-year, but it is still low compared with developed countries.52% of musicians have no music income;Revenue from short video live broadcast platform has increased.37% of musicians have live broadcast behavior, and 62% of them have received live broadcast income;For waist and tail musicians, how to break the circle and increase income is the pain point.

Compared with other platforms, Tik Tok has the following unique advantages: other platforms either stay in the traditional stage of "listening to music" or music is separated from other content, while on Tik Tok, music is "viewable and playable", which forms a deep integration with the overall content and activates the ecological vitality of music;

In terms of the speed of powder increase, based on the daily traffic and activity advantages of the national short video application of 600 million, as well as the distribution advantages, the powder increase is obviously faster than other platforms, directly hitting the pain points mentioned above, helping musicians to burst out of the circle overnight, from "being heard" to "being loved";

In terms of gameplay, Tik Tok’s richer and more diverse gameplay brings more interesting musical creative expressions, such as national cover, fancy props or cross-dressing challenges, which inspires musicians’ creative inspiration; In terms of cash and flow support, Tik Tok became the first person in the short video industry to implement the "100 million yuan subsidy plan" for musicians, and the subsidy was even stronger.

What does the platform leave behind for the persistent cultivation of musicians? With the decline of the traditional music industry, the trend of music digitalization is unstoppable, from the explosive songs on the Spring Festival Evening to the musicians.Tik Tok constantly breaks down barriers and delivers new blood to the industry.; From "listening to music" and "watching music" to "playing music", Tik Tok has not only changed the mode of music announcement, but also gone deeper and deeper into the upstream, transforming the production mode with big data capabilities and shortening the music production cycle.Promote the rapid extension, upgrading and integration of industrial ecology to multiple fields.; When more musicians from the source of creation "make people sing songs out of the circle", the income will increase and attract more outstanding talents to enter, and it will alsoActivate the whole music industry chain and form a positive cycle.

Who is the musician who will become popular in Tik Tok next time? We will continue to pay attention.

The police brushed Tik Tok to break the gambling case.

  (Reporter Zhu Jianyong) In late February, the police of Qianjin Police Station in Nanxun, Zhejiang Province saw six men playing poker on the Tik Tok APP. Unexpectedly, it was this short video that made the police crack a gambling case in the form of "Liuhe". The players didn’t know that the video was shot by friends around them and sent to Tik Tok.

  At present, the persons involved have been punished according to law, and the case is being further processed.

  One day in late February, when Zhou Moumou, a policeman on vacation, swiped Tik Tok with his mobile phone, a push video caught his attention. This is the vibrato video released by Yao Moumou, a former drug addict.

  In the video, six men are playing cards and giving money. The police immediately judged that the six people were gambling by playing poker.

  "Tik Tok has a function that will automatically push friends’ videos according to the phone address book. I accidentally brushed this gambling video. Later, when I saw it, the push actually came from Yao Moumou in my mobile phone. This Yao Moumou, a local, has a criminal record, so the contact information has been kept in my mobile phone address book. " Zhou Moumou, a policeman handling the case, said.

  The police quickly locked in the video shooter Yao Moumou, and after many inquiries, after knowing the identities of some of them, on March 1, they summoned two gamblers in the video, Zhang Mochao and Wu Mou Kai. In the face of the video and gambling facts, the two confessed to the illegal facts suspected of gambling after they arrived at the case.

  It turned out that in late January, six gamblers had nothing to do, so they agreed to play "Liuhe" with playing cards in the office upstairs of a KTV in Nanxun, and the bet was 50 yuan to 150 yuan.

  "I was drunk, so I sat on the sofa next to them and watched them play cards. I thought it was quite fun, so I took a video and posted it on Tik Tok. " Video shooter Yao Moumou said, "I was seen by the police unexpectedly."

  Yao Moumou, who filmed the video at that time, was not among the six gamblers, and the six gamblers didn’t know that their gambling video had been filmed by Yao Moumou and put in Tik Tok to "show off". It was not until the moment when they were summoned by the police that they knew that their good friends had "betrayed" themselves.

  At present, the people involved have been punished according to law.

Counting the sci-fi milestones of Japanese animation

  With the release of the film version of ghost in the shell, its theatrical animation prototype, which is a classic of science fiction, has once again entered the public’s field of vision. It has been found that Japan’s "second element" is not only a commercial and entertainment industry full of exquisite pictures and bloody stories, but also a large number of excellent works that have reached a high level in artistry and ideology.

  Below, let’s take a look at these sci-fi milestones in Japanese animation.

  Worship of machinery: the "ingenious" interpretation of huge machinery

  Due to the experience of rapid westernization in modern times, Japanese culture has an inexplicable love for huge industrial machinery. This emotion has evolved into a persistent interpretation of giant weapons in animation after being strengthened by the thinking of "weapons only" and "decisive weapons" during World War II.

  The beginning of mechanical worship is nothing more than the Cosmic Warship Yamato, which was broadcast in 1974. In this film, the super battleship "Yamato" of the old Japanese navy set sail again as a space warship, and single-handedly entered the base camp of the interstellar invaders, completing the grand task of saving the earth. The main gun of the Yamato completely hit the hearts of the Japanese audience in the Showa era and achieved great success. The concept of "Yamato" even influenced many later works. The main gun of the human space battleship in the famous game StarCraft was called "Yamato Gun".

  In 1979, a sci-fi film "Mobile Suit Gundam 0079", which reflected the "war of independence" between the space colonial satellite and the earth, appeared on the screen. This time, the huge machinery has become more anthropomorphic, and steel giants such as "Gundam" and "Zagu" have simply become the physical extension of the driver’s will. "Gundam" has since become a long-lasting industrial brand, and today, it continues to introduce new works to adapt to the new era. Compared with Yamato, which triumphed all the way, Gundam’s depiction of the war is more real and profound, depicting the great damage caused by the war to the lives of the people on both sides of the war, instead of blindly rendering "justice".

  At the same time, some animators began to reflect on this "mechanical worship", so the work "Mobile Police" appeared. Although the film takes the "special car two lessons" of driving police robots as the leading group, the film no longer highlights the giant humanoid machinery, but focuses on depicting the ups and downs of these "grassroots policemen" in their daily lives. This "naysayer" deconstruction, relying on the story of "grounding gas", also won the love of a large number of viewers.

  Although this mechanical worship of Japanese animation has a slightly paranoid thinking foundation, it is also thanks to this "ingenuity" that Japanese animators have designed a large number of beautiful and exquisite sci-fi mechanical settings. Even Avatar, the top American blockbuster, is full of "Japanese-style" precision beauty in mechanical settings.

  Armageddon: cruel aesthetics under the consciousness of hardship

  As well as "ingenuity" deeply rooted in Japanese culture, there is also their sense of hardship, which can be seen in film and television works with the theme of "destruction" such as The Sinking of Japan and Godzilla. In animation, the first screen show of Miyazaki Hayao, a Japanese animation master, is an epic depicting the struggle and coexistence between the remaining human beings and nature after the destruction of civilization — — Valley of the Wind. Nausicaa, the heroine in the film, bravely leads her people to survive tenaciously on the destroyed land. Wearing a blue dress and flying in the sky with white wings, she became a memory of a generation in Japan.

  After entering the 1990s, with the collapse of the economic bubble, Japanese society fell into an unprecedented depression. At the end of the century, TV animation with strong religious elements to render the end of the world — — The Gospel Warrior in the New Century caused a sensation in the whole Japanese society. The boys and girls in the film are driving biological robots from human beings and fighting desperately with the "apostles" who intend to destroy human beings. The film uses a large number of shocking lens language with psychological implications, which successfully synchronizes the complex inner world of teenagers with the devastated external world and presents a cruel aesthetic feast for the audience. The heroine Ayanami Rei, who has almost no self-personality, has become a new generation of animation goddess after Nausicaa. Compared with his heroic predecessors, Ayanami Rei’s gloomy temperament clearly reflects the changes of social times.

  After entering the new century, with the haze of the cold war and economic crisis gradually dissipating, the conflict of social thoughts has become a new contradiction. The theater animation Harmony released in recent years is such a work. The highly developed future of science and technology in the film, under the seemingly beautiful and harmonious appearance, is a gentle strangulation of human nature, which has to be said to be a wake-up call for Japanese culture. At the end of the film, human beings completely give up self-awareness, and the whole society is integrated into a whole that "does not distinguish between you and me". Although this kind of destruction has no "big scene" of landslides, it has more realistic symbolic significance and deserves reflection from all people in modern society.

  Dolls and people: a grim prospect of artificial intelligence

  With the revolution of electronic technology, the interpretation of artificial intelligence, human-computer interaction and other technologies has become a new theme of Japanese animation. Osamu Tezuka, the founder of Japanese animation, is most famous for Astro Boy, which tells the story of intelligent robots seeking themselves. Then another classic with great international influence — — Robot Cat is also based on an intelligent robot from the future — — Doraemon is centered on it.

  However, when it really touches the core of these technical issues, the style of Japanese animation has become more and more cold. The comic classic "gunnm", which describes the semi-mechanical girl Gary’s self-pursuit in the battle, has been bought by the famous director Cameron and is making a film. The animated film Yukikaze, which tells the coexistence of human pilots and artificial intelligence fighters, completely abandons the "anthropomorphic" artificial intelligence that is often depicted in most artificial intelligence science fiction works. As the soul of a high-performance tactical reconnaissance plane, the artificial intelligence "Yukikaze" in the film is endowed with an out-and-out "inhuman" attribute by the author. She has neither worldly desires nor love/hate, but she has a completely different thinking ability from human beings. In the critical air battle, she has repeatedly made decisions and behaviors that are completely beyond human beings. Looking back at this forward-looking animation now, we will find that the agent most similar to Yukikaze is the artificial intelligence AlphaGo that is sweeping the world of Go.

  Another classic that has to be said is the sci-fi animation classic — — Ghost in the shell. This work has five versions: comic book, theater animation, two TV animations and live-action movies, but it basically tells the story of "Nine Public Security Courses" led by Grass seed, a fully mechanized reformer, to crack down on high-tech crimes. Among them, two theater animations directed by Mamoru Oshii, an animation master who is equally famous with Miyazaki Hayao, are the most classic. The film deeply discusses the alienation and evolution of human nature in a high-tech society with an increasingly high degree of integration between human beings and machines through long and even empty shots, supplemented by a large number of symbolic pictures. The film is permeated with a kind of transcendental "super-humanism" atmosphere. As the protagonist, Suzi even completely abandoned the concrete body in the film and gained freedom and rebirth in the torrent of information network. At this point, it is an understandable regret that the live-action movie version failed to fully carry out these discussions in order to take into account the audience and rhythm of commercial movies. The TV animated version, at the beginning of the century, foresighted the social problems we are facing now, such as the spread of network memes and refugee crisis, which is also a rare classic.

  After decades of development and accumulation, Japanese animation is full of a large number of commercial works with bright appearance but lack of connotation, but it also produces a large number of outstanding works with profound humanistic and artistic feelings, including many sci-fi masterpieces. These excellent sci-fi animations have artistically imagined and interpreted the development of science and technology through the unparalleled picture expression of animation, which deeply reflects the ideological trend of their times and has far-reaching influence. Limited by space, there are still many excellent Japanese sci-fi animations that cannot be introduced one by one, but the unique charm of Japanese sci-fi animation can still be seen through these classic works.

Blessed-take stock of healthy living in 2019

  On July 9, in the agricultural residue testing room of Bainian Supply and Marketing Smart Farmers’ Market in Shapingba District, Chongqing, the staff was conducting a quick inspection of the vegetables sent by the citizens. Photo by Sun Kaifang

  On November 6, students of Mingde Primary School in Jiajiaying Town, Xuanhua District, Zhangjiakou City, Hebei Province were eating a free nutritious breakfast. Photo by Chen Xiaodong

  On April 15th, medical staff from the Community Health Service Center of Runzhou Industrial Park in Zhenjiang City, Jiangsu Province came to Zhengrunzhou Community to preach and popularize scientific knowledge about cancer prevention to residents. Photo by Shi Yucheng

  On July 17th, Shanghai Jiayuan Community, Mashan Community, Anqing City, Anhui Province launched a large-scale free clinic with the theme of "Creating Civilization, Giving Health, Benefiting People’s Livelihood and Promoting Harmony". Photo by Huang Youan

  On October 19, visitors experienced the remote connection with doctors by using "micro-medical communication" in Wuzhen Internet Hospital, Jiaxing City, Zhejiang Province. Xinhua News Agency reporter Huang Zongzhi photo

  On November 29th, at the Yongfeng Financial Control Exhibition Area of Taipei Financial Technology Exhibition held in Taipei World Trade Center, visitors experienced the "Sweat is not in vain" sports APP. Xinhua News Agency reporter Jin Liwang photo

  On October 29th, in the pilot class of vision protection in Xinyi Road Primary School, Qinhuangdao City, Hebei Province, students were learning the scientific pen-holding posture. Photo by Cao Jianxiong

  Doctors do live broadcast to popularize health knowledge, it is more convenient to see a doctor with online service, the national fitness method is more fashionable, and food safety is effectively guaranteed … … In the coming year of 2019, everyone is more concerned about their healthy life, and all sectors of society provide more convenience through various channels to protect their health.

  On the road to a well-off society for all, the health of all is the cornerstone. When you are in good health, if you eat well, the happiness index of our people will naturally go up.

  Take multiple measures simultaneously:

  Ensure the "safety on the tip of the tongue" of the people

  Pesticide residues, excessive heavy metals, illegal addition, waste oil … … These food safety problems have always been a big problem for the people.

  On December 1 this year, the newly revised Regulations on the Implementation of the Food Safety Law was officially implemented, adhering to the "four strictest" requirements, supplementing the shortcomings and strong and weak items on the basis of the Food Safety Law, and governing the country with good laws to protect the people’s "safety on the tip of the tongue". It also puts forward specific requirements for catering service providers, unit canteens, and third-party platform providers of online food transactions.

  At the same time, this year’s joint action to rectify food safety issues has also achieved new results. The market supervision departments took joint actions to focus on people’s worries, anxieties and troubles, and launched a concentrated crackdown on such key issues as "production and operation without permission, excessive use of food additives, illegal addition of non-edible substances in food, operation of meat without quarantine or unqualified quarantine, and production and operation of cottage food".

  The food safety situation is improving, but it is impossible to solve the food safety problem in one battle. Strengthening food safety is related to the health and life safety of more than 1.3 billion people in China. Under the new situation, the people have many new expectations. To ensure the "safety on the tip of the tongue" of the people, we must make persistent efforts to make the work more detailed and practical.

  Scientific diet:

  Life is more "nutritious"

  This year, the topic of avocado import suddenly caught fire. This ugly fruit doesn’t taste like fruit. In 2010, China’s import volume was less than 2 tons, but it increased by more than 16,000 times in a few years.

  Why? From the health label. Rich in monounsaturated fatty acids, dietary fiber and potassium, avocado has become a healthy food favored by many people who pay attention to scientific diet.

  Around us, there are probably always a few friends who care about weight and relatives who care about food. They are "drifting away" from carbohydrates and "at odds" with high sugar and high oil. At the same time, they believe that a healthy diet does not mean being "hungry". Therefore, foods such as avocado and quinoa have sprung up and become synonymous with healthy eating.

  It can be said that more and more people are willing to move closer to science and balance in diet, and begin to emphasize limiting salt and reducing oil, nutritious diet, fine and coarse collocation and scientific cooking in order to forge a better self.

  Everyone is so concerned about the scientific diet, in the final analysis, it is because of "warehouse storage". Statistics show that the per capita consumption of rations in China has decreased by 40% compared with more than 30 years ago, the consumption of meat, eggs and milk has tripled, and the consumption of edible vegetable oil has nearly tripled. This means that people eat less than half a steamed bread, but their lives are more "nutritious".

  Health science:

  Not only is it right, it’s also interesting.

  With the development of economy and society, Chinese people have a strong demand for health knowledge. At the same time, with the promotion and encouragement of national policies, with the rise of new communication means such as two micro-terminals and short video platforms, health science popularization has embarked on the fast lane.

  As the main force of popular science, the productivity of popular science among doctors has been greatly released, from the spontaneous action of doctors in the past to the conscious action required by the state.

  In the process, some doctors became online celebrity. Someone said: "In the traditional way, even a famous doctor can’t build 100,000 trusted patient relationships in his life. Now, it can be quickly established through a new communication platform. "

  The new means of communication requires doctors to be more flexible when doing popular science, not to follow the book, but also to meet people’s diverse needs. Talking about the principle of disease, clarifying the misunderstanding of weight loss and judging the nutritional status of children … … In a relaxed atmosphere, health knowledge is heard and the effect is naturally good.

  In this way, the most authoritative doctor, the most extensive platform and the most suitable form, together with the three, have formed a new pattern of trinity health communication. The number of beneficiaries should be calculated in tens of millions.

  Health rumors:

  Multi-parties join hands to form a rumor.

  In the past, the field of health care was the hardest hit by rumors. What to drink mung bean soup to treat cardiovascular and cerebrovascular diseases, smoke vinegar in the house to prevent colds, and "Cancer Prevention Institute" published the list of anticancer vegetables & HELIP; … Our common people have not seen this kind of health-preserving theory at ordinary times, and some people have suffered greatly from it. Therefore, health rumors are most hated by people.

  With the improvement of public health literacy, the use of modern means of communication, the admission of more professionals and the rapid response of relevant functional departments, the market for health rumors is getting smaller and smaller, and they are often attacked by everyone as soon as they show signs of widespread spread.

  Not long ago, a limited liability company in Xi ‘an "Drinking Wind and Bigu Chinese Culture Communication" claimed that it could achieve health-preserving purposes such as losing weight, reducing age and treating stomach diseases by not eating, and also received government subsidies, which caused public doubts. In this regard, the local industrial and commercial administration department quickly set up an investigation team to investigate the company according to the law. As a result, the company closed down and the subsidy was cancelled.

  According to media reports, a doctor in Shanghai chatted with netizens in the webcast room, and answered questions from treatment to health care, and gained tens of thousands of praises in just one hour. Between a break and a stand, the regular army occupied the main position of health care. Is there room for rumors?

  Smart medical care:

  It is more convenient to save a long queue to see a doctor.

  In Beijing, patients can make an appointment to register in 27 municipal hospitals such as Peking University Cancer Hospital and Tiantan Hospital through the "Beijing Medical Link" WeChat WeChat official account.

  In Shanghai, patients can make one-click APPointments for all tertiary hospitals and some secondary hospitals in the city on the "Shanghai Health Cloud" app, and at the same time use big data application technology to manage their own health records.

  In Wuhan, the "Future Hospital" jointly built by central hospital of wuhan and Ali Health and Alipay was unveiled. Through cooperation in financial payment system, medical insurance mobile payment function and other related fields, "Future Hospital" can provide patients with various services such as appointment registration and remote video follow-up.

  At present, with the help of Internet technology, smart hospitals have emerged. When the patient logs in online and goes to the hospital, he can get the number, pay the fee and get the test results on the self-service equipment, which saves a lot of time in line and greatly improves the medical experience.

  In June this year, the 5G commercial license was officially issued, and it has been applied in some places: network information transmission, ultra-high-definition video technology, etc. are applied to ultrasound, endoscope and surgical robot; Accelerate the integration of big data and artificial intelligence technology with CT, mr system and fundus camera & HELIP; … 5G is and will continue to play an important role in resolving the imbalance of medical resources and greatly expanding the space and content of medical and health services.

  Online sports:

  It’s not bad to spend less money on fitness

  A few years ago, the Ministry of Sports monitored the fitness exercise of the domestic sports population, and the results showed that the two groups were big and the middle was small, that is to say, the proportion of children and the elderly was high, while the young and middle-aged groups were low.

  Nowadays, the situation has changed, and data show that 26-mdash; The proportion of people in the 30-year-old age group who often participate in fitness activities exceeds 40%, which shows that the young and middle-aged groups have "moved"! On the one hand, the improvement of this situation is inseparable from people’s pursuit of health, on the other hand, it is also related to the promotion of endless fitness and sports applications.

  Some white-collar workers are under great work pressure. They usually sit for a whole day, but they want to exercise, but they are hard to get away from work and can’t find a suitable fitness venue in their spare time. At this time, a simple and suitable mobile phone fitness software will come in handy. Open the software after work and follow the video to exercise. This "online gym" is flexible, not limited by the venue, and can be practiced at home and in the office, with good results. The cost is also low, at least it is much more cost-effective than spending thousands of dollars to get a fitness card, and the result is that you can’t go several times.

  Nowadays, more and more scientific and technological means are applied to the health industry. Fancy sports software tailors exercise plans for bodybuilders, teaches fitness skills through videos and other means, and more bodybuilders share fitness experience with participants online. To some extent, this has alleviated the practical difficulties of young and middle-aged people in fitness and provided convenience for them to participate in fitness.

  Prevention and control of myopia:

  Let the children see the blue sky.

  Electronic homework needs to be reported for no more than 20 minutes, using APP to arrange homework is regarded as a teaching accident, and the time for learning to use electronic products is controlled within 30 minutes every day … … Since the beginning of this year, all localities have taken effective measures to prevent myopia among teenagers, so that this health problem, which is of great concern to thousands of families, has been actively dealt with.

  In April this year, National Health Commission held a press conference to introduce the survey results of myopia among children and adolescents in 2018. The overall myopia rate was 53.6%, including 14.5% for 6-year-old children, 36% for primary school students, 71.6% for junior high school students and 81% for senior high school students. The task of myopia prevention and control is arduous.

  Of course, myopia is not a matter of a day or two, but with the rapid popularization of various electronic products and mobile terminals, children’s vision health is facing new threats: some children are addicted to playing mobile games, and their spare time is almost inseparable from mobile phones; Some teachers rely heavily on tablet computers to assign homework, making it the carrier of "sea tactics"; Some campuses promote information construction, and as a result, even the original extracurricular practice can not be separated from the display screen … …

  At present, the prevention and control of juvenile myopia has risen to the height of national strategy, which is not only a health problem, but also affects the national economy and people’s livelihood and national security. Ophthalmologists reminded that the most important way to prevent myopia is to encourage children to go outdoors, embrace nature, and let their eyes see green trees and blue sky. Therefore, some places are exploring how to set aside more time for outdoor activities for children under the increasingly heavy academic burden. (Reporter Xiong Jian)

From fashion to fashion, the little black dress turned into a dark dress, and the regret and loss when Givenchy died at the age of 91.

Hubert de Givenchy (hubert de givenchy), the founder of Givenchy brand, died on March 10th at the age of 91. His family announced the news on Monday, which was later confirmed by the brand official. It was about ten years ago that the last time it caused such sadness in the circle of loving luxury goods and paying attention to fashion brands and even fashion industry.

In 2008, Yves Saint Laurent died in Paris after years of illness. At that time, the word "the fall of the master" was often used in media reports. Today, we finally have to add the word "the last" in front of it, not to praise or criticize the designers who are active now, but to "that era", which belongs to the most glorious golden age of haute couture, and is really over.

In the news I read these two days, there are always some things that bring bad emotions. First of all, nearly half of the articles were written on the wrong date of Mr. Givenchy’s death, and most of them were written on the 12th, that is, the date when the news was announced, and even some encyclopedic web pages were the same. Secondly, it is the positioning of "fashion master", and Givenchy may prefer to hear the words "fashion" and "design"; The last disappointment comes from Givenchy, a brand of the same name founded by him. After the so-called sad announcement of the brand’s death, some encyclopedia search pages have changed their personal homepages to black, while the official website of Givenchy brand has not only no eye-catching labels, but also the high-end ready-to-wear that has lost its elegant style in the last century is still rolling brilliantly.

I don’t know if the small emotions in the hearts of these fans are also a little regret when Mr. Givenchy left. After all, this French brand, which was once brilliant in the second half of the 20th century, deviated more and more from the style he once admired after John Galliano and Alexander McQueen left, and eventually became a "luxury" with a name.

Experience the golden age

It is undeniable that Givenchy still has many "explosions" today, and it is still fighting on the stage of haute couture. The last time the Chinese people watched it widely was in the Spring Festival Evening, when Faye Wong and Na Ying "held hands again". Na Ying wore Givenchy’s haute couture with the same earrings. Earlier, Givenchy’s explosive dog-head T-shirts, Bambi series, lambskin lipstick and lace mask on the make-up line were all paved by stars and fashionistas for a long time. Of course, among them, the greatest contribution is Degang Guo, who turned out to be a "brain-dead powder" and performed the "buyer show" of Givenchy’s various clothes.

However, these seemingly prosperous appearances may be welcome for an emerging fashion brand, but Givenchy was once so extraordinary after all, so the status quo can only be regarded as "nothing more" for it.

Everyone is the golden age of his favorite art, such as architectural style, editing techniques, contemporary art and so on, and so is fashion. Around the 1950s, it was the era of grand resurgence of "feminine style", and it was also the golden age of magnificent high fashion. Now, it is said that the design of that year is still not "outdated", just like in the past 2018 Academy Awards, rita moreno put on the "battle dress" on the night when she won the Oscar for Best Supporting Actress 56 years ago. At that time, it was the most beautiful, romantic, elegant and affectionate era of fashion in the whole world.

Among the designers who created that prosperous era, Ms. Coco Chanel, Dior, Balenciaga, Balmain, and of course, Givenchy, Valentino, Yves Saint Laurent&hellip, who once dominated the fashion circle before and after World War II; … All male designers, it was an era of "men create and control, women consume".

A lifetime of Parisian sentiment

Mr. Givenchy’s road as a designer is far smoother than that of his peers. There are no stories of hardships, turning points and luck to tell. What is special is the Parisian sentiment that this native Frenchman has been obsessed with all his life. "I learned the so-called Parisian sentiment in the book." Givenchy said more than once.

In 1927, Givenchy was born into a wealthy family in Beauvais, northwest of Paris, France, and his father was a mine owner. A well-fed gentleman was originally planned by his family to become a lawyer, but Givenchy insisted on being a designer and engaged in fashion. Of course, as we said, there are no twists and turns — — After all, for such a rich family, being a lawyer and being a designer are not bad money.

So, 17-year-old Givenchy left his hometown without hesitation and embarked on a long road to Paris. For young people who want to be designers, Paris has countless attractions. With the formal study of fashion production in Paris, like-minded friends began to appear around Givenchy. In fact, they will stand at the same height in the future. For example, Jacques Fath, a French master of haute couture in Givenchy, and Valentino, another famous apprentice, were among the students who went to school with him at Robert Piguet, Lucien Lelong and Elsa Schiaparelli, as well as Pierre Balmain and Christian Dior.

In 1952, Givenchy rejected Mr. Dior’s suggestion to cooperate with him and founded "the House of Givenchy", a handsome French gentleman with a height of 196, who began to dabble in fashion circles formally without even experiencing any waiting and silence. Just one year later, he became out of control on his favorite "Parisian sentiment" and quickly became famous. Of course, this is inseparable from the muse of his life, and it is also a lady who can’t help but talk about other things every time — — Audrey Hepburn.

Amazing time with Hepburn

Since he first met Hepburn at the age of 26, Givenchy has never left this topic in his life. Even in the last few interviews he received at the age of 90 in 2017, Hepburn was still an unavoidable theme, not only because they were close friends for more than 40 years, but also because it was the muse of his life creation, which inspired most of his design ideas in different time periods.

Because of the brevity of the message, Givenchy always thought that Hepburn, who was going to visit him, was the greatest actress at that time, katharine hepburn. "God, can I design clothes for her? Can I do it well? " Givenchy has been sighing in his memory. But in fact, as we all know, it was Audrey Hepburn, who was still unknown in France, who opened the door of his studio the next day. But it was only this meeting that Givenchy was completely fascinated by this beautiful girl with outstanding temperament. Of course, it was an appreciation beyond love. So he decided on the same day to meet all Hepburn’s requirements and take out the customized fashion to be used at the press conference as a prop costume in the new film "Dragon and Phoenix Match". This friendship began in this way.

Undoubtedly, Givenchy would like to thank this friendship, because a year later, Audrey Hepburn, who rose in Ran Ran, won the best actress in Roman Holiday at the 1954 Academy Awards, and made her debut in Givenchy dress for the first time, showing the brand to the world.

"We are friends who talk about everything. Audrey has achieved great success and honor that she never thought of, but she is still unassuming. This is her. I want to say a little thing that she is particularly touching. Sometimes the phone in my studio rings in the early morning, only three times at a time. I know it’s Audrey, and three times is ‘ I love you ’ Three words, and then she hung up. This not only reveals her cuteness, but also shows that he doesn’t want to disturb his friend’s work but still remembers your respect. " Givenchy never tires of talking about Hepburn, describing their past time and time again, showing his deep nostalgia and friendship for many years.

Givenchy once said: "True beauty comes from respect for tradition and admiration for classicism." Therefore, the 4G spirit, which represents gentleness, Grace, Gaiety and Givenchy, has become the indelible soul of the brand. And these are all based on Hepburn as a muse, gradually formed in the design again and again. Some people say that Givenchy created Hepburn’s quality and image. It is also said that Hepburn made Givenchy’s brand effect. In fact, these friends have never cared so much about these comments, because only they understand the tacit understanding that emerges from each other’s smiles.

In Hepburn’s film career, 80% costumes were designed by Givenchy. Among them, Hepburn’s Givenchy black dress in the movie Breakfast at Tiffany’s is the most famous. This skirt was bought back by LVHM Group, which belongs to the Givenchy brand, for more than 5 million RMB.

Ladies in Givenchy

In addition to personally creating custom-made clothes for Hepburn for nearly half a century, Givenchy’s aesthetics and design also influenced many modern, fashionable, exquisite and elegant ladies at that time, among whom there were naturally many equally outstanding figures. One of the most famous is Jacqueline Kennedy, the former first lady of the United States. After meeting Givenchy, she almost chose Givenchy’s works on every important occasion in her life.

Givenchy’s studio has personal clothing samples of every Kennedy woman. After the assassination of President Kennedy, the sad Kennedy family were all dressed in Givenchy costumes. Jackie Kennedy specially ordered a Givenchy dress for the funeral and flew it from Paris.

Grace of monaco Grace Kelly, who has an indissoluble bond with Hermes, is also a loyal fan of Givenchy. When she visited the White House in 1961, the green dress she wore was made by Givenchy. Wallis Simpson, Duchess of Windsor, also created a classic striped dress with her luxurious Cartier jewelry in 1966 by Givenchy.

Of course, more ladies who choose Givenchy are still unknown celebrities, ladies and fashion "fans", and Givenchy gives them back a design that changes the history of women’s fashion in the world — — "Split" ladies’ dress breaks the traditional aesthetic of women’s one-piece dresses. Finally, they can freely match up and down without the constraints of suits. Givenchy is good at using exaggerated colors, but the shape of clothing is very simple, which in a sense restores the elegance and nobility of high fashion, but at the same time gives fashion new ideas of the times.

Although Givenchy chose cutting-edge design style more than once, he still adhered to the soul of haute couture in the era when "ready-to-wear" became popular in the late World War II, and became a loyal guardian of haute couture in the best era of French haute couture. Guillermo Solano, artistic director of Thyssen Museum, the venue of its large-scale art retrospective exhibition in 2014, commented on Mr. Givenchy: "Mr. Givenchy is the last master of haute couture".

However, with the acquisition of the brand by LVMH, Mr. Givenchy officially retired in 1995. In order to pursue the market economy and realize the brand value, the Givenchy brand broke away from the ranks of haute couture for a long time. Although in recent years, with the increasing demand of high-net-worth people, the brand has returned to haute couture, but it is no longer the focus of the brand, but more a symbol of flaunting nature.

When Tisci took over as the chief designer of the brand, Givenchy moved from a little black dress to a "dark dress". Although the dark rock style also had a good response, it was far from the "classical and elegant" at the beginning of the brand. I wonder if this change will bring a faint regret to the 91-year-old man who died peacefully in his sleep.

● Editor: Zhao Yu

● The copyright of this article belongs to Family Business magazine.