Source: Guangzhou Daily
This year’s Spring Festival, in response to the call of "celebrating the New Year on the spot", many people canceled their plans to go home for the New Year and stayed in the local area for the New Year. In previous years, I went home for the New Year’s Eve in order to rush to the richest and warmest "New Year’s Eve" of the year. But this year, "New Year’s Eve on the spot", where and how to eat the New Year’s Eve has become a topic of concern to everyone.
The reporter learned that with the changes in people’s consumption habits and needs, under the background of "celebrating the New Year on the spot" giving birth to opportunities in the local tourism market, "Eating New Year’s Eve on the road" has also become a new bright spot-booking New Year’s Eve at local and surrounding destinations can still be happy for the New Year. In the Spring Festival of the Year of the Ox, the Plus version of the "New Year’s Eve" experience has played a lot of new tricks. Under the premise of strict epidemic prevention, what kind of new excitement will the Spring Festival on the tip of the tongue have?
"Hot spring+New Year’s Eve" products are popular.
Hot spring hotel offers many new year dishes.
Taishan kangqiao hot spring
Genting Hot Spring (photo by Guangzhou Daily all-media reporter Luo Lei)
Five-star hotels in the city launched the children’s fun dream Yunbao parent-child room (photo courtesy of the hotel).
Text, map/Guangzhou Daily all-media reporter Chen Weiwei (except signature)
Sweet choice:
Where can I eat the "local New Year’s Eve" dinner?
Recently, an online survey attracted everyone’s attention: the topic of the survey was "Will you eat this year’s New Year’s Eve dinner as a family or alone?" In the survey results, both options are almost equally divided. From our discussion, we can find that for some people who "celebrate the New Year on the spot", this year’s New Year’s Eve has become a sweet option.
Xiao Liu, who works as an art designer in a game company, decided to stay in Guangzhou for the Spring Festival this year. He lives in Changsha and has been working in Guangzhou for three years. Although he booked the high-speed rail ticket home early, Xiao Liu immediately returned the high-speed rail ticket and decided to stay in Guangzhou for the New Year after asking his parents for advice some time ago. "In the past, I used to go home for the Spring Festival every year. Of course, I don’t have to worry about the New Year’s Eve. It’s all prepared by my parents and relatives. I just need to bring a mouth. This year is different, and there is no idea about how to eat the New Year’s Eve. " As a single person, Xiao Liu and several young people in the same situation in the company are also discussing recently. It is better to book a New Year’s Eve package in the surrounding hotels, so that everyone can not only solve the problem of New Year’s Eve, but also play around. Xiao Liu said that the reservation of the hotel New Year’s Eve dinner package will be handed over to colleagues who like to travel to organize. When the time comes, it will be AA, so just follow. "Compared with eating New Year’s Eve alone, it’s better to travel around with colleagues and friends for the New Year. I feel relieved and my parents will feel more at ease." Xiao Liu said.
Even families who have been married in Guangzhou for many years and have children are a little "distressed" when faced with small families hosting New Year’s Eve dinner alone. Shirley, who works in a bank, recently posted a paragraph in a circle of friends: "God, I have to prepare for the New Year’s Eve dinner myself. Who can tell me what to do?" Shirley’s troubles have resonated with many friends. "Usually, you can simply cook for your family on weekends, but the New Year’s Eve should be richer. You can’t make any new tricks by yourself. It doesn’t seem special enough to set up a restaurant for a family of three near your home." Shirley said that in addition to the New Year’s Eve dinner, what to prepare for the New Year’s Eve also made her feel a little confused. I went home with my parents in previous years, and this year my small family celebrated the New Year. I was really a little nervous after being excited.
Market situation: the booking volume of tourism products with the theme of "New Year’s Eve" has increased.
The reporter learned that in the past week, the number of local travel bookings of various travel agencies and travel booking platforms has been rising. People who were in a wait-and-see state have also begun to book local travel itineraries during the Spring Festival holiday, and the booking volume has increased by at least 40% to 50% compared with the previous weeks. On Ctrip’s ticket play platform, we can see that local tours are the mainstay of this year’s Spring Festival activities, and related products are also full of "Nianwei". For example, products such as "Nianwei Private Group" and "New Year’s Eve Private Group", which are independently formed in the local area, are popular. The family can sign up for a group, use the car independently, and enjoy the exclusive driver and tour guide privately, which can not only relax the New Year during the journey, but also satisfy the family reunion dinner and the prosperous New Year.
Zou Qingling, CEO of Lvmama Travel Network, said that tourists pay special attention to such contents as "safety", "taste of the year" and "quality" in the Spring Festival booking. The popularity of wine scenery packages and small package tours for three days and two nights or four days and three nights has greatly exceeded expectations, and "hotel+"packaged products are also popular, such as resort hotel+afternoon tea, hotel+tickets+dinner, hotel+children’s park/museum, etc., which are particularly popular locally.
With the approach of the Spring Festival, the related New Year’s Eve travel packages will be booked one after another, and some New Year’s Eve travel packages with high accommodation quality and relatively high customer unit price will be sold out earlier. It is suggested that citizens with relevant travel needs can arrange the New Year’s Eve trip in time.
The hottest: "Hot Springs+New Year’s Eve" is in short supply and there are many repeat customers.
Huang Jingru, vice president of Guangzhou Travel of Lingnan Holdings, said that during the Spring Festival holiday in 2021, citizens and tourists will pay more attention to the province and Zhou Bianyou, and travel themes such as holiday hotel tours and family-friendly farmhouses will be more popular. Young people who spend the Spring Festival in the local area are more inclined to take advantage of the Spring Festival holiday to "stay at home" in holiday hotels in the province. Fogang Xilegu, Sembora, Zengcheng Sanying Hot Spring, Enping Mountain Spring Bay and Huizhou Longmen R&F Hilton are the hot spring resort hotels that have been consulted recently.
Judging from the feedback from many hot spring hotels in the province, "Hot Spring+New Year’s Eve" is the most popular. Citizens and tourists who have the habit of bathing in winter have chosen to spend New Year’s Eve in hot springs, and the special hot spring food has become a popular choice for New Year’s Eve. Taoran Restaurant, online celebrity Restaurant of Guangdong Hot Spring Hotel, has launched a New Year’s Eve reunion dinner, with up to four kinds of packages to choose from. The combination of dishes not only covers the festive New Year’s Eve dishes, but also matches the signature food with high praise. In order to make it easier for holiday tourists to experience more delicious food, Guangdong Hot Spring Hotel also introduced a set meal coupon for one person in the western restaurant. 58. 68 yuan can enjoy the special food of the western restaurant and can also use it during the Spring Festival.
Mao Chenglin, general manager of Taishan Kangqiao Hot Spring Resort, revealed that the recent booking of New Year’s Eve holiday packages in hot springs is good, and the hot springs have specially arranged singing performances to increase the traditional taste of the year and have a happy New Year. "The tourists who book New Year’s Eve and holiday packages are mainly repeat customers in Guangzhou, Foshan, Zhongshan and Dongguan. Everyone has high requirements for pure spring water, fresh air and healthy food. We will also ensure the quality of service and increase the fun of travel for tourists under the premise of strictly implementing prevention and control of epidemic prevention." Mao Chenglin revealed that at present, nearly 50% of the New Year’s Eve dinner package has been booked, and it is expected to enter the booking peak in the next few days.
Variety: the hotel’s "New Year’s Eve" plays multi-scene services
"Celebrating the New Year on the spot" has given birth to the surrounding hotel fever. The reporter learned from the recent hotel reservation data of Lingnan Holdings Guangzhi Travel that the order volume of hotels in the province for the Spring Festival in the past week or two has increased by 60% compared with last week, and the number of consultations has soared by three times. Many of them have recently booked hotel-related products on New Year’s Eve (February 11) and the first day of the year (February 12), and they have enjoyed higher cost performance while traveling at the wrong peak.
It is understood that in the past week or two, local hotels have launched the "New Year’s Eve" takeaway service, which also provides new solutions for those who "celebrate the New Year on the spot" and eat at home. The reporter learned that in addition to the take-out of potted vegetables in previous years, many hotels have also launched special New Year’s Eve take-out options according to different numbers and taste preferences. Intercontinental Hotels Group revealed that hotels around the group have recently launched their own special New Year’s Eve take-out service, which allows guests to enjoy delicious food at home and also keeps a warm taste for those who stay behind for the New Year. It is understood that some hotels can provide meals for 4-6 people and 8-10 people according to the needs of guests, vacuum-packed, heated and ready to eat at home, or "star chef arrives home" take-away family banquet, professional chefs can cook private delicious food at home, hotel chefs have also accepted nucleic acid testing, and all hotel ingredients have been strictly tested. In addition, the hotel has launched a variety of online chef cooking courses, including homemade snacks, home cooking, etc., with the sales of potted dishes and other new year gift boxes and semi-finished gift boxes, and attached cooking methods, so that guests can easily cook delicious dishes at home.
Recently, in the "Online New Year Festival" launched by Guangzhi Travel, the reporter found that the new year products have not only included products such as grain, oil and rice noodles, imported snacks, etc., but also the New Year’s Eve and potted dishes of major hotels have become hot-selling products. The featured potted dishes and dishes of well-known hotels in China, Liuhua Hotel, Deli Private Kitchen, Jiayi Crown Hotel, etc. are hot-selling, with rich choices.
However, if you choose to eat out on New Year’s Eve, the hotel’s New Year’s Eve has also introduced some new scenes and new ways of playing. Various "New Year’s Eve+Theme Parks" provide more experience environments for New Year’s Eve and meet the needs of parents and children. Guangzhou Poly Intercontinental Hotel said that in order to increase the atmosphere of the New Year, the multi-function hall on the second floor of the hotel will be transformed into a Spring Festival Garden Party on New Year’s Eve. The hotel has carefully prepared a children’s playground for the children, and guests can take their families to play from 3: 30 in the afternoon. There are also many activities at the same venue, such as writing Spring Festival couplets, making Chinese knots, tasting classic snacks such as Sugar-Coated Berry, beef offal, jiaozi and fried piles, and there will be wonderful programs at the New Year’s Eve dinner. According to the hotel, providing guests with a comprehensive and secure dining experience is the first priority. Therefore, the hotel will strictly follow the epidemic prevention guidelines of relevant departments. At that time, it will carry out temperature measurement, information registration and provide contact-free disposable disinfection gel, disposable protective masks and other epidemic prevention items to remind guests to pay attention to social distance and take personal epidemic prevention measures. According to Intercontinental Guangzhou Poly Hotel, the interval between tables in the banquet is one meter, and public chopsticks are provided for each guest. In addition to reserving enough space, the hotel will arrange for the guests to arrive at the hotel at the wrong peak, and choose the guests who are at home for the New Year’s Eve. The hotel provides the whole package service of the New Year’s Eve dinner, aluminum foil boxes, machine seals and insulation bags to ensure that the hot New Year’s Eve dinner is delivered to the guests safely.
Guangzhou Four Seasons Hotel revealed that during the Spring Festival, there will be a traditional China New Year layout in the lobby of the hotel, and a Spring Festival reunion banquet will also be prepared in the Michelin one-star Chinese restaurant. From February 8 to March 7, the invivo conference hall on the 99th floor of the hotel will be arranged as a children’s paradise, equipped with a series of children’s toys and popular game machines, so that children can play in the clouds.
Related links:
Hotel upgraded parent-child room features attractive
In this year’s Spring Festival holiday, the trend of consumers’ "hotel vacation" is more obvious. According to data from Ctrip, Shanghai, Sanya, Beijing, Guangzhou, Suzhou, Hangzhou, Nanjing, Dali, Shenzhen and Chongqing are the top ten cities for hotel bookings during the Spring Festival this year. Users who are resident in first-tier and new first-tier cities are more willing to treat themselves and spend the Spring Festival with their families through "hotel vacations".
It is understood that recently, local hotels have attracted local tourists to celebrate the New Year on the spot by upgrading their parent-child rooms, and the design of parent-child rooms has made people shine. Guangzhou Four Seasons Hotel has recently selected the landscape rooms located on the 90th floor and with an area of over 60 square meters, and carried out comprehensive renovation. With the design concept of "Happy in the Cloud", it has created a series of play facilities that are very popular among children. The cloud slide in the parent-child room is a big toy for children to play all day. The bunk bed in the airship cabin is also unique in shape, and there is also a "castle hot air balloon" floating in the air, which is wrapped in a transparent hot air balloon. According to the hotel, the newly renovated parent-child room is designed to cater to the demand of "celebrating the New Year on the spot" for high-end parent-child holidays, because parent-child travel is becoming more and more popular in the tourism and holiday market, and the travel requirements and expectations of high-end family travelers are getting higher and higher.
It is understood that the parent-child room is a characteristic product in the hotel room type, and it is also a product with higher price than other ordinary rooms in the same hotel. Some hotel operators revealed that in addition to promoting parent-child rooms, it is more important to dig deep into the consumption demand points of parent-child consumer groups and expand the experience scenes of parent-child rooms in order to attract more repeat customers of parent-child vacations.
Editor in charge: Han Ruimin
