标签： 上海后花园论坛最新

　　I. General situation

　　In 2020, under the strong leadership of the provincial party committee and the provincial government, and in accordance with the unified arrangements of the general office of the provincial government, the Hunan Provincial Health and Wellness Commission conscientiously implemented a series of laws and regulations such as the Regulations on the Openness of Government Information in People’s Republic of China (PRC) and the Provisions on Administrative Procedures in Hunan Province, aiming at openness, transparency, convenience for the masses and improvement of efficiency, closely combining with the actual health work, strengthening organizational leadership, enriching the contents of information disclosure, speeding up the construction of network platforms, and comprehensively promoting government information disclosure and government services.

　　(A) voluntary disclosure

　　In accordance with the unified deployment, our commission published a list of powers, a list of responsibilities, a catalogue of government information disclosure, and a guide to government information disclosure on the portal of the commission in official website. The Guide to the Openness of Government Affairs of Hunan Provincial Health and Wellness Committee defines the scope, methods and procedures of the openness of government affairs of our Committee, and puts forward methods and measures to strengthen the supervision and assessment of government affairs, which has a strong guidance and demonstration role for the openness of government affairs in the health and wellness system of the whole province. Among them, the information disclosure scope of the province’s health system mainly includes: institutional functions; Policies and regulations; Planning plan; Departmental budget and final accounts; Administrative licensing and other examination and approval items; Health standards, food safety standards of this province; Statistical information, announcements and circulars on the development of health undertakings in the whole province; Information on the epidemic situation of legal infectious diseases and public health emergencies, and other information that needs to be widely known or participated by the public, such as the appointment and dismissal of cadres, the examination of civil servants, and bidding and procurement; Work dynamics, etc. At the same time, the process of issuing documents stipulates the procedures for online examination and approval of documents. At the same time, the office can carry out examination and approval procedures such as "disclosure of normative documents" and "whether it is made public on the government network", which ensures that non-confidential policy documents are made public at the first time from the mechanism and further improves the efficiency of disclosure. The Legal Affairs Department of the Commission strengthened the legality review of the normative documents drafted by the authorities, and the relevant documents were sent to the Provincial Legal Affairs Office for legality review, ensuring that the government information and government services of the Commission were implemented in accordance with the law.

　　At the same time, it is clear that the openness of government affairs will be included in the performance appraisal system, and the weight of the assessment score is not less than 4%. Regularly supervise the information disclosure of key governments in the province’s health system to ensure that the government affairs disclosure work is in place.

　　1. Fight the propaganda war of COVID-19 epidemic prevention and control.

　　2020 is an extraordinary year, and it was hit by the COVID-19 epidemic at the beginning. From the epidemic prevention and anti-epidemic period in January to the post-epidemic period now, the portal website of the Provincial Health and Wellness Committee has actively acted courageously, adhered to the correct public opinion orientation, carried forward the spirit of anti-epidemic, issued the information of "epidemic" and comprehensively publicized "anti-epidemic" in accordance with the decision-making arrangements of the central government, the provincial party committee and the provincial government. During the "epidemic" period, the website of the Provincial Health and Wellness Committee published more than 3,000 news and information articles such as "epidemic information", "important news", "provincial trends", "local information" and "media focus", and the Top list of our website such as "publishing volume ranking", "most popular columns", "website visits" and "most popular articles" ranked first in the provincial websites.

　　First of all, it is a quick response, and it is the responsibility to defend the soil. The website responsibility department of the Provincial Health and Health Commission implements a 24-hour standby system for all employees. At the first time, we coordinated and communicated with the website management department of the provincial government and the operation and maintenance company, and held a multi-party network coordination meeting. On the basis of the operation and maintenance on duty during the Spring Festival over the years, we upgraded the website security and operation and maintenance guarantee to the highest level, and did everything to ensure the safe operation of our website. Since the first message of "epidemic situation" in our province was first published at midnight on January 21st, the mainstream media in the province such as New Hunan Red Net have widely reprinted and released it, officially opening the propaganda horn of "epidemic situation" in our province. At 11: 50 p.m. on January 23rd, the first-level response information of major public health emergencies in our province was urgently released, and the department further enhanced the intensity and intensity of information release of our Committee in official website, so as to achieve quick response, quick action, accurate release and healthy content. From beginning to end, the authority, timeliness and practicability of the portal website of our Committee were guaranteed, which effectively responded to the concerns of leaders, society and people’s livelihood, and effectively released the pressure of "epidemic situation" and the "panic" of the people.

　　Secondly, all-round publicity, three-dimensional reporting, from the authoritative starting, news (news, newsletter, feature), popular science and other perspectives in official website, a comprehensive report on the measures, efforts, practices and results of our province to fight the "epidemic". First, in the important news section, the daily information about the epidemic situation in our province, the investigation and deployment of provincial leaders, and the measures taken by the provincial health and wellness committee were highlighted, and the real-time dynamic news of the health and wellness systems at all levels in the province to fight the epidemic situation was widely publicized in the provincial dynamics and city and state information columns. Second, the website publicized the advanced deeds and advanced models of health and wellness people in the province in a large amount, vigorously promoted the positive energy and set a positive benchmark. Third, the popular science knowledge to fight the epidemic situation was edited and released to effectively guide.

　　
Once again, daily publicity and centralized reporting are organically combined. At the beginning of the "epidemic", the Provincial Health and Wellness Committee keenly grasped that this may be a protracted war, and it is necessary to set up a special column for comprehensive publicity. The Provincial Health and Wellness Committee overcame many difficulties such as the isolation of holiday employees of the production company in many places during the Spring Festival. After several coordination and communication with the production company through online office, cloud planning, cloud communication and cloud audit, the website topic "Do a good job in the prevention and control of pneumonia infected in novel coronavirus" was launched during the Spring Festival. The special topics of the column are "Authoritative Release", "Prevention and Control Trends", "Health Science Popularization" and "First-line Express", which comprehensively and intensively show and record the practices, processes and achievements of our province’s health and health system in the "battle" against the "epidemic", such as rapid response, effective response, strong guarantee, effective measures and friendly assistance. Up to now, more than 1,600 pieces of information have been released.

　　2. Health and health government information disclosure, sunshine administration and efficient implementation.

　　All the examination and approval items have been published in Hunan Provincial People’s Government online according to the requirements of the provincial government, such as the name of the item, application procedure, processing time limit, application form and material requirements, for the public to consult, download and inquire about the licensing information free of charge, and open online licensing business consultation, and put a health permit declaration guide brochure in the provincial government service hall for the applicants to read for free.

　　According to the principle of "double publicity", the results of administrative licensing such as hygiene license and registration of medical practitioners of disinfection and wading products production enterprises are publicized on the "Credit Hunan" website. Our commission accepted 5592 cases and issued 5040 certificates. Among them, 3,383 medical practitioners were registered and 3,124 were issued; The units that produce disinfection products for the prevention and treatment of infectious diseases approved and accepted 237 cases and issued 199 certificates; In addition to the use of new materials, new processes and new chemicals to produce products involving drinking water hygiene and safety, 202 cases were examined and accepted, and 168 cases were issued; 78 cases of radioactive source diagnosis and treatment technology and medical radiation institutions were accepted and 69 cases were issued; Occupational health inspection institutions accepted 123 cases for the record and issued 54 certificates;
1,464 food safety enterprise standards were accepted and 1,375 were filed; Technical service institutions such as personal dose monitoring, radiation protection equipment and radioactive products detection, and radioactive hazard assessment of medical institutions have accepted 12 cases and issued 5 certificates; 30 cases were accepted and 24 cases were issued with the approval number of Chinese medical advertisements; 17 cases were accepted and 17 cases were issued for the pre-evaluation report review of radioactive occupational disease hazard construction projects in medical institutions (decentralized in September); Five plasma collection stations were accepted for approval and license issuance, and five were issued; Medical institutions accepted 2 pieces of practice registration; 39 radiation medical staff cards were issued and accepted.

　　3. Information disclosure in key areas such as food and drug safety has been steadily advanced.

　　We strengthened the disclosure of information on the epidemic situation and prevention and control of legal infectious diseases, made food safety information public, carried out food safety information projects, earnestly publicized food safety, and solidly completed the management of food safety standards.

　　4. Do a good job in the propaganda of medical reform and create a public opinion atmosphere and social environment conducive to deepening the comprehensive reform of the medical and health system.

　　In 2020, 932 medical reform propaganda manuscripts were published, including 64 central media, 594 provincial media and 289 new media, ranking among the top in the country. On May 11th, 2020, the headline of Health News published the "Personality" of Hunan Medical Reform, which recorded the reform picture of the front line of medical reform by means of "field investigation", and produced a good social response. On November 26th, the Secretariat of the Leading Group for Medical Reform in the State Council held a special conference on the typical experience of medical reform in the pilot provinces of comprehensive medical reform in our province, introduced the typical experience and practices of the pilot provinces of comprehensive medical reform in our province, organized 18 central media to conduct centralized research and interviews on the comprehensive medical reform in our province, and spread the voice of medical reform in Hunan with the help of the central media. Popularize typical experience and practice, and compile and distribute 12 issues of Hunan Medical Reform Magazine and 34 issues of Medical Reform Briefing throughout the year; Compiled the "Typical Cases of Deepening Medical Reform in Hunan", and deeply excavated 32 typical cases of medical reform with characteristics, breakthroughs and achievements in the province; The album "Exhibition of Comprehensive Medical Reform in Hunan Province" was compiled and printed, which vividly showed the effectiveness of comprehensive medical reform in the province during the 13th Five-Year Plan.

　　5. Close to the people’s livelihood unblocking points to ensure the accessibility of medical and health services.

　　Respond to the concerns of the masses in a timely manner, with the feedback from the National Development and Reform Commission.

　　One card ",the same level hospital inspection results did not recognize each other and other industry blocking problems were rectified as an opportunity to further promote the convenience of medical services. In view of the problem of "one hospital, one card", we will speed up the distribution of residents’ electronic health cards, promote their "one card use" in hospitals at all levels, and gradually realize data sharing by improving the provincial health service platform. In view of the problem of "difficult mutual recognition of examination results", it is clearly required that the mutual recognition of medical examination results and medical imaging examination data of related projects should be carried out between tertiary hospitals in the province and secondary hospitals in the same city and state; Within the above scope of application, secondary hospitals should recognize the medical examination results and medical imaging examination data of tertiary hospitals. Vigorously implement the action plan to further improve medical services, and urge medical institutions at all levels, especially large tertiary hospitals, to improve and perfect relevant measures based on the needs of the masses, and further strengthen the mutual recognition of internal examination results of medical associations, and take it as an important content of medical association assessment.

　　6. Do a good job in health and poverty alleviation, and ensure that health services have no dead ends.

　　Promote the rectification of problems and accurately land. Continue to benchmark the exit criteria for poverty alleviation, and always adhere to the time nodes such as "looking back", census and assessment of poverty alleviation, and always insist on problem investigation and rectification without stopping. The leaders of the Committee contacted the city and state to supervise and promote the working mechanism of health and poverty alleviation to achieve full coverage in 14 cities and States. From the second quarter to the fourth quarter, we organized three provincial-level rectification actions for health poverty alleviation, such as "looking back", benchmarking and final investigation, and appointed the Health Poverty Alleviation Office to adhere to the notification system every Monday. Around the country, there are 287 problems in eight aspects, focusing on "seeing a doctor in a place, having a doctor and having a system guarantee". Improve the information platform for family doctors’ contract signing, establish a dynamic verification sampling system, and comprehensively improve the quality of contract signing services for chronic diseases. Efforts have been made to solve the problem of "difficulty in seeing a doctor" at the grassroots level. All 1,533 established health centers have two or more general practitioners, which has solved the problem of no fixed village doctors in 632 villages, and the standardized construction rate of administrative village clinics has reached 91.45%. The problem of poor disabled people and severely disabled people not applying for permits has been completely cleared, involving 12,611 poor households in 13,286 households in the province.

　　Comprehensively improve the county medical and health service capacity. In 2019, on the basis of achieving full coverage of "Grade II" public hospitals in all counties and cities in the province, there is currently a tertiary general hospital in all counties (cities) with a population of 1 million or more in the province. We will continue to promote the construction of five centers for chest pain, stroke, trauma, high-risk pregnant women and children’s first aid in poverty-stricken counties, and fully open them to secondary and above general hospitals in the province to build a critical and severe treatment network covering poverty-stricken areas. Comprehensively improve the facilities of medical and health institutions in poverty-stricken areas, increase the construction of talent teams, strengthen the construction of the mechanism of "county-township integration and rural integration", and promote the sinking of high-quality medical resources. The proportion of poverty-stricken people in the province is 95.85%, basically achieving the goal of "not leaving the county due to serious illness".

　　Achieve comprehensive coverage of classified treatment. Extensive annual door-to-door, person-to-person, and disease-by-disease verification actions are carried out to ensure accurate treatment and adequate services. The province has approved a total of 2,066,400 poor patients to be treated, and 2,064,500 people were treated by classification, with a treatment rate of 99.91%. 269,300 patients with 33 kinds of serious diseases were approved for treatment, and the treatment rate reached 99.98%. Explore and promote the modes of "county treatment, township management and village visit" for major and chronic diseases, promote the "five ones" integrated management of hypertension, and cover the basic treatment and management service rate of hypertension, diabetes, tuberculosis and severe mental disorders. The "medical bazaar" service model was implemented in 11 deep poverty-stricken counties, and the poor people in mountainous areas were served face to face, so that the treatment service not only ensured quantity but also ensured quality.

　　Establish an information monitoring and early warning mechanism. Using the dynamic management information system of health poverty alleviation, according to the specific working standards of basic medical care in Hunan Province, the infrastructure construction, staffing and service capacity of county, township and village medical and health institutions with poverty-stricken population with established files were comprehensively monitored, and the county, township and village medical and health institutions with weak foundation, outstanding shortcomings and high risk of "blank spots" were supervised by "peer-to-peer" to comprehensively monitor the possible rectification. At the same time, 126,656 people out of poverty and 118,929 people who are vulnerable to poverty in the province will be included in the early warning population, and regular follow-up will be carried out to implement precise assistance. In 2020, health and poverty alleviation will help the poor people who have established the card to fully withdraw as scheduled.

　　Carry out health poverty alleviation propaganda. In order to fully demonstrate the remarkable achievements of health poverty alleviation in our province, we will carry out the "Five Ones" summary publicity activities (making a short film on health poverty alleviation, compiling a picture book of health poverty alleviation in Hunan Province, making a set of exhibition boards on health poverty alleviation achievements in Hunan Province, compiling a set of typical cases and news collections of health poverty alleviation in Hunan Province, and holding a "micro-video evaluation of health poverty alleviation in Hunan Province") to mobilize all levels to go deep.

　　(2) Disclosure upon application.

　　Through a clear public flow chart, the contact information of the accepting department will be announced, and the various processes of public service according to the application will be improved. In order to facilitate the public to inquire and apply for information disclosure, our Committee has set up a special column on government affairs disclosure on the homepage of the website, and placed the column on the homepage of the website according to the application. In strict accordance with the management regulations on disclosure of information according to application and the confidentiality review system for information disclosure, the accepting institutions and work procedures for disclosure of information according to application have been further clarified, and specific provisions have been made on acceptance, review, handling and reply, effectively protecting the legitimate rights and interests of applicants. In 2020, a total of 105 cases were accepted and made public according to the application, and 105 cases were answered and made public.

　　(3) Government information management

　　Our party group attaches great importance to government information disclosure. First, strengthen organizational leadership, and set up a leading group for the disclosure of government information, with the party secretary, director as the team leader and deputy director in charge as the deputy team leader, to make overall plans to promote the disclosure of government affairs, "Internet+government affairs services" and the construction of government affairs websites, and always put government affairs services and government information disclosure in a prominent position, included in the annual work points, and included in the important agenda of the party group meeting and director’s office meeting. The second is to strengthen team building. A team of information disclosure professionals covering the whole system, combining full-time and part-time jobs, with a total scale of nearly 200 people was established. Combined with the meeting of office directors, the team organized one special work training and arranged to participate in relevant business training for three times, and the comprehensive quality of the team of government disclosure personnel was significantly improved. The third is to improve the working mechanism. In accordance with the principle of "unified management, unified standards, unified norms, whoever makes them is responsible", based on standards and aiming at resource sharing, we will integrate internal information resources, build a content information disclosure system, ensure the authority, accuracy and timeliness of information, improve the security protection system, realize resource sharing, and improve the application and service level of information. Citizens, legal persons and other organizations are guaranteed to obtain health information according to law, which improves the transparency of work, promotes administration according to law, and gives full play to the service role of government information to the people.

　　(4) Platform construction

　　Overall planning to ensure that management is in place. The main leaders of our Committee attach great importance to website construction, and have convened special meetings on website publicity and coordination meetings on website special funds for many times to study and deploy website construction, and plan and solve problems related to the development of the portal website of the Committee as soon as possible. The website is intensively constructed and managed. There are information transmission ports in 14 cities and states, 25 committees and offices, and 32 directly affiliated and contact units in the province, which realizes the unified export, unified link, unified development and unified guidance of the website of the health system in the province. The main approach is:

　　First, benchmark national and provincial standards, standardize management, and ensure website security. In accordance with the relevant website management measures of the Committee, the division of responsibilities, content guarantee, news gathering and editing, information release, security and confidentiality, evaluation and assessment of the website have been standardized and managed. All functional departments of the website have their own duties and responsibilities, and an emergency mechanism and duty system have been implemented to achieve 365-day and 24-hour emergency response.

　　Second, actively do a good job in the "chess game" of the provincial government website, use and manage the "intensive management platform of the provincial government website", conduct unified management of 52 units in this system, hold online training and real-time communication according to the actual situation, solve the problems in the use of units directly under the Committee and users of municipal and state health and health committees, and standardize the standard of using manuscripts in information content and publicity caliber. At the new media meeting of the provincial government website in April this year, the function of "error correction detection" proposed by us was adopted and popularized in the province.

　　Third, do a good job in the construction and management of the correspondent team, set up the offices of the Committee, the units directly under the Committee, the website information officers and correspondent teams of 14 municipal and state health and health committees, integrate resources and actively tap the subjective initiative of various functional units, and strive to make the news manuscripts on the website rich, timely, professional and scientific, and the government information manuscripts authoritative and accurate. The competent department of the Committee website is responsible for unified control, unified benchmarking, unified caliber, unified review and unified release.

　　The fourth is to do a good job in the confidentiality review of website information release to ensure the safety of content. Clear responsibilities and rights, division of labor and cooperation, and orderly. The relevant policies and regulations of the state, the province, and the National Committee, the openness of government affairs, and the guidelines for handling affairs follow the principle of "openness is the norm and non-disclosure is the exception" and are released in a timely and accurate manner. At the same time, according to the requirements of unified deployment in the province, we should do a good job of collaborative linkage with the national government portal, the website of the National Health and Wellness Commission and the portal of the provincial government.

　　Fifth, give full play to the role of new media: there are 30 new government media in the organs and directly affiliated units of our commission, including 23 WeChat subscription numbers, 3 WeChat service numbers and 4 in Weibo. According to the requirements of the relevant documents of the Provincial Government Affairs Bureau, our commission has conducted thorough investigation, cleaning and integration of the new government media of the organs and directly affiliated units. At present, there are three government accounts of our commission that undertake administrative functions: "Healthy Micro-Hunan", "Hunan Maternal and Child Health Service" and "Huxiang Traditional Chinese Medicine", which jointly publish information around the province’s health. Since the beginning of this year, our Committee has continuously strengthened the supervision and guidance of government affairs new media of organs and directly affiliated units, and issued a notice with clear requirements for important time nodes, page content, emergency duty, etc. The Health Micro-Hunan, with the Provincial Health and Wellness Committee as the main body, mainly undertakes the functions of Hunan’s health and health information release, policy interpretation, health education and popular science propaganda, and plays a core leading role. It has successively integrated 37 officials of cities, counties, directly affiliated units and affiliated units to form a WeChat matrix. Focusing on the province’s key health work and the prevention and control of epidemic situation in COVID-19, we have successively planned and launched several special topics on the matrix platform, such as anti-epidemic briefing, supporting Hubei, medical care, and epidemic situation release, which has played a positive role in creating a good public opinion atmosphere.

　　(5) Supervision and guarantee

　　I appoint the formulation and implementation of the "Government Website Work Evaluation Scheme", in accordance with the principle of "monthly statistics and annual evaluation", through daily monitoring, remote inspection, third-party expert evaluation, etc., to supervise and evaluate the development of relevant work in various offices of the Committee, directly affiliated units and municipal and state health administrative departments, and hold publicity work meetings every year to inform outstanding units, outstanding individuals and units with relatively backward work.

　　Establish and improve the accountability system for government information disclosure. Where important government information and important consultation contents should be made public but not made public, and should be answered without timely reply or disposal of errors, informed criticism shall be given to the directly responsible person and responsible unit; If the circumstances are serious, or in violation of the state secrets law and other laws and regulations, the directly responsible personnel and the person in charge of the unit shall be investigated for responsibility according to the law.

　　Second, the initiative to disclose government information

　　Iii. Receiving and handling applications for government information disclosure

　　Four, the government information disclosure of administrative reconsideration and administrative litigation.

　　Five,Existing problems and the next work plan

　　Government information disclosure is a systematic project, involving a wide range, strong professionalism and high requirements for effectiveness. As far as the system of the Health and Wellness Committee of our province is concerned, there are some problems such as the relative shortage of staff at all levels and the uneven development of municipal and state government affairs disclosure. Hunan Provincial Health and Wellness Commission will continue to strengthen the construction of personnel, carry out technical training, strengthen supervision, incorporate government information disclosure into performance appraisal, and further promote the openness of government affairs in the province’s health and wellness system in by going up one flight of stairs.

　　At the same time, the Hunan Provincial Health and Wellness Committee will actively participate in the exchange and training of government affairs experience in the national health and wellness system, and will also actively participate in the exchange meeting of government affairs openness held by the office of the leading group for government affairs openness service, learn from advanced experience, and promote the in-depth development of the work of this department.

　　At the same time, it is suggested that the province should implement unified centralized management of government website management, clarify the management level, strengthen exchange and study, and introduce relevant incentive mechanisms.

　　Vi. Other matters that need to be reported

　　None.

Titanium media note:This article comes from WeChat WeChat official account Red Star Capital Bureau (ID: hxzbj 2020), written by | Qiang Yaxi, Wang Tian, Zhang Luxi, Xie Yutong, edited by | Ren Zhijiang, Peng Jiang, and published by Titanium Media with authorization.

　

The Mid-Autumn Festival is approaching, and the moon cake market is also lively, but there have been new changes this year.

In June, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the State Administration of Market Supervision jointly issued a related announcement to curb the "sky-high" moon cakes, demanding that the boxed moon cakes with a unit price exceeding that of 500 yuan be supervised. Under the new regulations, the "sky-high" moon cakes on the surface have disappeared. On the e-commerce platform, the highest-priced moon cake is stuck in the "red line" and sells for 499 yuan.

However, the investigation by Red Star Capital Bureau found that,The "sky-high" mooncake gift box still has a gray living space, and the trading method is more hidden. Some merchants said that they can add WeChat to buy (moon cakes above 500 yuan); Some merchants said that Taobao can’t go above 500 yuan, and bird’s nest and abalone (high-priced moon cakes) can only go offline. In addition, some merchants were exposed to have put a 499 yuan mooncake gift box on the shelves, but consumers had to pay 600 yuan freight to make up the difference.

In addition, the Red Star Capital Bureau searched a online celebrity moon cake and found that it was not clearly priced, but sold by taking ten copies, paying a deposit and the balance. It is understood that most of these sellers are mooncake scalpers. They have obtained mooncake gift boxes that are difficult to buy and are on fire through snapping up and internal channels, and even doubled their prices. For example, the original price of a box of Maotai moon cakes in 380 yuan has been sold to 680 yuan and even 780 yuan, and "the price is still rising".

A circle of friends with mooncake scalpers said that on September 3, the order volume exceeded 200. It is said that in the Mid-Autumn Festival last year, he earned more than 100,000 yuan by selling moon cakes, and he said in another circle of friends, "If there is a warehouse this year, one NUDAKE moon cake is enough to earn 100,000 yuan."

"In recent years, the moon cake market has been generally standardized and orderly, and the prices of most moon cakes are close to the market demand. However, some enterprises still speculate on the price of moon cakes in various ways, and the problem of sky-high prices still exists." Jin Xiandong, director and spokesperson of the Political Research Office of the National Development and Reform Commission, pointed out at the press conference in August that market supervision and inspection will be intensified before the Mid-Autumn Festival this year, and violations of laws and regulations will be severely investigated and publicly exposed, while high-end hotels, restaurants and e-commerce platforms will be the key areas.

The relevant person in charge of the National Development and Reform Commission once said that the main purpose of issuing the Announcement is to promote mass consumer goods such as moon cakes to return to the traditional cultural origin, advocate thrift and oppose waste, form a broad social consensus, and curb the phenomenon of "sky-high prices" of traditional holiday-related commodities.

Following the launch of the Announcement in June, the National Development and Reform Commission carried out research, publicity and industry guidance for two months. At the beginning of August, the General Administration of Market Supervision decided to organize a centralized rectification campaign in two months. At the end of August, the National Development and Reform Commission (NDRC) issued another document, saying that it would extensively collect clues from all aspects, quickly push relevant parties to carry out rectification, and hand over suspected violations of laws and regulations to relevant departments for verification and investigation.

In the process of investigation, some high-end hotels sold mooncake gift boxes mixed with high-grade tea and tea sets, and some online merchants, who were more concentrated, mixed mooncakes with red wine, and raised the price of 499 yuan plus 600 yuan freight in disguise. The National Development and Reform Commission (NDRC) said that they all urged rectification and removed the illegal products.

On September 1st, the National Development and Reform Commission issued another document to disclose the progress of the joint inspection of the moon cake market by the Price Department of the National Development and Reform Commission, the Law Enforcement Inspection Bureau of the General Administration of Market Supervision and the Bureau of Price Supervision and Competition. According to the data of the General Administration of Market Supervision, as of August 31, the national market supervision department dispatched law enforcement officers to inspect operators for 150,000 times, and inspected more than 30,000 market entities such as hotels and supermarkets around the price issue.

The Red Star Capital Bureau learned from the relevant person in charge of the National Development and Reform Commission that the reason for the announcement was that the problem of sky-high moon cakes showed signs of rebound. These phenomena not only deviated from the origin of traditional culture, but also encouraged extravagance and waste, which had a negative impact on the social atmosphere, and may even be alienated into a carrier of corruption.

Bai Wenxi, vice chairman of China Enterprise Capital Alliance, told Red Star Capital Bureau that although the situation has improved in recent years, the mooncake market has been over-packaged and over-marketed under the pressure of competition for so-called innovation and profit, and the situation of over-pricing is still relatively common. Strengthening supervision at this time is to prevent the same problem from flooding again.

Previously, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision jointly issued an announcement, clearly stipulating that the boxed moon cakes with a unit price exceeding that of 500 yuan should be subject to key supervision.

After the publication of the new national standard, some mooncake packaging manufacturers changed their previous sales model, and took out some packaging boxes that were originally only supplied to mooncake manufacturers and sold them separately, directly facing consumers or consumer enterprises.

The Red Star Capital Bureau noticed that recently, there are many novel and diverse mooncake gift boxes on e-commerce platforms such as Taobao and JD.COM. There are mooncake gift boxes that can be used as shadow play light boxes, hollowed-out paper carving gift boxes similar to those in pop-up book, and gift boxes that can be folded into lunar exploration rockets, etc., and the sales volume is considerable.

A seller of mooncake gift boxes told Red Star Capital Bureau that all kinds of mooncake gift boxes in the store can be sold separately.

Take one of the mooncake gift boxes named "Flying to the Moon" as an example, which is embedded with multiple layers of drawing boards with different moon patterns, and can rotate gears to change different pattern combinations.

The customer service staff of this merchant said that the price of the creative mooncake gift box of "Flying to the Moon" is 188 yuan, including 8 mooncakes, but if you only buy the packaged gift box, the price will be 100 yuan, and the bulk purchase price can be as low as 80 yuan.

How much is the production cost of the "Flying to the Moon" mooncake box in 100 yuan?

The merchant did not disclose its production cost to the Red Star Capital Bureau, but Mr. Liu, the head of another merchant specializing in packaging paper products, said,The cost of packaging paper moon cakes is about ten yuan, and the cost of packaging with flip cover and magnetic attraction is also around 20 yuan. "The production cost is very low, mainly because the design creativity is expensive, ranging from thousands to tens of thousands."

Mr. Liu told the Red Star Capital Bureau that in the past, mooncake gift boxes for enterprises were more business-oriented. "There are more dark blue and big red, and the gift boxes should be simple and tall"; The gift box that individual merchants like is actually more similar to Wenchuang’s works. "The appearance should be exquisite and special, and it is best to reuse it."

The Red Star Capital Bureau noticed that the sales of such enterprises that "make money by paper" are considerable. On the Alibaba platform, the turnover of a variety of mooncake packaging gift boxes in the past 30 days was as high as one million yuan. Search for "moon cake packaging box" on Taobao, and the monthly sales of various products are also above 5000.

In fact, as a seasonal food, the gross profit margin of mooncake gift boxes is quite high.

Take the moon cake giant Guangzhou Restaurant (603043.SH) as an example. In 2021, the moon cake business income of Guangzhou Restaurant was 1.521 billion yuan, the cost was only 662 million yuan, and the gross profit rate was 56.46%, which was the highest among all businesses. This is still the data after the decline in gross profit due to factors such as rising raw material prices. Previously, the gross profit margin of its moon cake business exceeded 60%.

Another listed company, Yuanzu Co., Ltd. (603886.SH), has merged the mooncake gift box business with the Chinese and Western pastry business since 2020. Last year, the gross profit margin of its "Chinese and Western pastry gift box" sector was 51.51%. In 2019, the gross profit margin of its mooncake gift box reached 65.85%, and the gross profit margin in previous years also exceeded 60%.

Attracted by high profits, more and more enterprises enter the field of moon cakes. According to the consulting data of Ai Media, the number of mooncake enterprises in China has doubled in the past ten years. As of July this year, the number of registered mooncake enterprises in China has reached 40,478. The size of the moon cake market is also rising, from 13.18 billion yuan in 2015 to 21.81 billion yuan in 2021. It is estimated that the sales of moon cakes in China will reach 24.38 billion yuan in 2022.

The "sky-high-priced" moon cakes on the surface have disappeared, but the investigation by Red Star Capital Bureau found that the "sky-high-priced" moon cake gift box still has a gray living space, and the trading method is more hidden, resulting in the phenomenon of "underground" trading of sky-high moon cakes.　

On August 30th, Red Star Capital Bureau asked several home appliance merchants if there were any more high-grade mooncake gift boxes for sale. One of them made it clear that there were, and sent a micro-signal, indicating that Red Star Capital Bureau used WeChat to communicate.

Subsequently, the merchant sent a "2022 Mid-Autumn Festival Gift Box" form on WeChat, including 15 moon cake brands, such as Nantaiyue, Hibake, Daoxiang Village, Jinhua, Maxim’s, and Haojiaxiang, all of which are well-known brands in the market.

The Red Star Capital Bureau found that,In the table provided by the merchant, the price of most mooncake gift boxes is between 100-300 yuan, but there are also many mooncake gift boxes above 500 yuan. Among them, Hibake, Happy Family, Jinhua, Good Hometown, etc., the price of some gift boxes ranges from 540 yuan to 888 yuan. There are also more expensive ingredients such as abalone, black truffle and sea cucumber in moon cake stuffing.

A merchant selling high-priced moon cakes told the Red Star Capital Bureau that the price of online moon cakes could not exceed 499 yuan this year, so there was no link, and it was directly connected with the manufacturer, "absolutely authentic, with sufficient supply".

Another food franchise store replied to the Red Star Capital Bureau that bird’s nest and abalone (high-priced moon cakes) can only be taken offline. When the Red Star Capital Bureau further inquired about how to buy offline, the other party did not reply.

In view of the moon cake brands that surpassed 500 yuan in the above table, the Red Star Capital Bureau consulted a number of official flagship stores, and the relevant staff all said that there was no such high-priced gift box.

Among them, the customer service of Haojiaxiang flagship store said that there is no "Moonlight Box" gift box online this year (699 yuan), and the table is last year’s model. The customer service of Jinhuali Food Flagship Store also said that the "815 Premium Pack" (658 yuan) gift box in the form had already been removed.

However, the Red Star Capital Bureau consulted several Taobao stores that sell brands such as hometown, and some stores replied that there is a "Moonlight Box" for sale at 699 yuan, but Taobao can’t go above 500 yuan. If you want to buy it, just take other links and change the price.

Mr. Zhang is a professional food purchasing agent in online celebrity, also known as scalper. Two months ago, he began to drink moon cakes in his circle of friends.

Hongxing capital bureauOn August 31st, I asked Mr. Zhang about the price of Maotai mooncake with yolk and flowing heart, which is hard to see in the market. The price given was a box of 680 yuan. Compared with the scalper in 780 yuan, Mr. Zhang’s price is relatively cheap, but compared with the original price of a box of 380 yuan, its gross profit can also reach 300 yuan.

　

Mr. Zhang "calculated" the record of purchasing moon cakes during the Mid-Autumn Festival last year. He wrote in a circle of friends: "It lasted for two months, counting online stores, small programs, WeChat ordering and other channels, and earned more than 100,000 yuan."

In another circle of friends, he also said: "If there is a warehouse this year, relying on a NUDAKE moon cake is enough to earn hundreds of thousands.

For the phenomenon that the number of mooncake gift boxes purchased by luxury brands is decreasing, Mr. Zhang put a picture to explain the reason. The picture shows the new regulations of the platform for mooncake merchants. The first one is "The release price of mooncakes for sale shall not exceed that of 500 yuan (inclusive)".

The new regulations have affected the sales of luxury brand mooncake gift boxes, and also affected the way scalpers sell high-priced mooncakes on e-commerce platforms.

Searching for mooncake gift boxes in Taobao, we can’t see mooncake gift boxes whose price exceeds that of 500 yuan. However, high-priced moon cakes are still traded privately in a few shops on the platform.In Mr. Zhang’s shop, the price of Lady M mooncake gift box is 98 yuan, but when you click to buy it, you need consumers to take ten copies, totaling 980 yuan/set.

In another store, the price of Lady M mooncake gift box is 499 yuan. Click to buy, and there will be a down payment of 499 yuan, and the difference between the last payment is 499 yuan, totaling 998 yuan/set.

In the Announcement, it is proposed that more than 500 yuan’s boxed moon cakes should be supervised. Operators are required to keep the transaction information that the unit price of mooncakes sold exceeds that of 500 yuan boxed mooncakes for the relevant departments to check according to law.

Why is 500 yuan the price red line? The Red Star Capital Bureau has learned that the National Development and Reform Commission has conducted cost surveys on more than 30 moon cake enterprises, and combined with industry organizations and e-commerce platform data to draw conclusions.

"From the market situation for many years, the average production cost of boxed moon cakes is about 70 yuan/box, the sales of boxed moon cakes with a unit price below 200 yuan account for more than 80%, and the unit price above 500 yuan accounts for about 1%. The unit price of boxed moon cakes does not exceed the high degree of social acceptance in 500 yuan. " The relevant person in charge of the price department of the National Development and Reform Commission said.

In order to curb the "sky-high" moon cakes, the Announcement proposes that when selling boxed moon cakes with a unit price exceeding that of 500 yuan, operators should keep the transaction information legally obtained in the transaction, such as the transaction date and payment records, for the relevant departments to check according to law.

Not only that, the National Development and Reform Commission will also conduct cost surveys for enterprises that produce and sell "sky-high" moon cakes when necessary.

This series of actions are aimed at compressing the living space of "sky-high" moon cakes. Regarding the key supervision of "single price 500 yuan" moon cakes, the person in charge of the above-mentioned price department said that it also drew a clear red line of supervision, defined the behavior boundary of moon cake production and sales enterprises, and released clear expectations to operators, which was conducive to guiding operators to rationally set prices, operate in compliance with laws and regulations, and consciously maintain market order.

　

"In the short term, it may have an impact on related production and sales enterprises, but in the long run, it will help promote the healthy and sustainable development of the moon cake industry.Xie Xiaowen, a well-known commentator, told the Red Star Capital Bureau that the introduction of relevant policies and the tightening of supervision have all given moon cake enterprises a "signal" — — If we want to devote more attention to the R&D and sales of the products themselves, we must transform the products and reduce the burden of packaging to meet the regulatory needs.

Previously, the relevant supervision of sky-high moon cakes has also achieved certain results. A few days ago, China Bakery and Sugar Products Industry Association released the report "Development Trend of Moon Cake Industry in China in 2022", which showed that under the requirements of a series of new moon cake regulations, the "sky-high" moon cakes with prices exceeding 500 yuan this year will be greatly reduced, and the packaging of moon cake gift boxes will be further "slimmed down", with prices mainly concentrated between 80 yuan and 260 yuan.

Will other manufacturers of moon cakes be affected? In this regard, the person in charge of the above-mentioned price department clearly pointed out that the price of moon cakes is formed by the market and decided by the operators themselves, and the price will not interfere within a reasonable range.

The supervision of sky-high moon cakes is also expected to form a long-term mechanism in the future. According to the National Development and Reform Commission, the Announcement focuses on the whole chain of production, supply and marketing in the moon cake market, studies and establishes a regulatory system that combines prevention, supervision and punishment, and at the same time emphasizes the coordination of enterprises, industries, governments and society, and supports industry organizations to play the role of industry self-discipline.

In fact,Not only moon cakes, but also the national standard "Food and Cosmetics for Restricting Over-packaging of Commodities", which was officially implemented on August 15 this year, further strictly requires the core indicators such as the number of packaging layers and porosity coefficient of moon cakes and zongzi, and stipulates that precious metals and mahogany materials should not be used in packaging.

The document also puts forward requirements for packaging costs. For example, for moon cakes and zongzi whose sales price is above 100 yuan, the proportion of packaging cost in the sales price will be reduced from 20% to 15%.

Many interviewed experts believe that the problems of "sky-high" moon cakes and zongzi are expected to be gradually solved under the advocacy of new regulatory regulations and new consumption trends.

"As far as consumer psychology is concerned, gift consumption does exist ‘ Overpackaging ’ This feature is related to the gift attributes of moon cakes. It is also a consumer psychological problem that industries and enterprises must face up to, face and guide. " Bai Wenxi said.

He pointed out that the problem of over-packaging should be strengthened from two aspects: production and circulation, and the mandatory standard propaganda and punishment should be eliminated at the source. "The relevant laws and regulations were introduced to regulate the industry. The strong supervision of mooncake gift boxes will help mooncake manufacturers to return to the initial intention of pleasing the market with product quality and service quality, and return to the path of healthy competition and development in the industry. "

From the perspective of public psychology, Wang Peng of China Renmin University pointed out to the Red Star Capital Bureau that it takes time for policies to be implemented. "In this process, we should increase publicity and guidance, such as how to report, supervise, safeguard rights and enforce the law once such behaviors are discovered. This should be that all sectors of society can participate. "