标签： 苏州桑拿网

Text/Lu Shiming

Executives "talk to each other" at the car launch conference, or it will become a normal state of the industry.

Not long ago, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, Huawei’s smart car solution, and Yin Tongyue, chairman of Chery Automobile, released the first smart car, Zhijie S7, for the second time.

It is understood that the newly released Zhijie S7 has launched five models, among which S7 Ultra has been added as a high-end model. The official guide price is 249,800 to 349,800 yuan, and the price range is consistent with the old model.

Standing on the level of public opinion, the public doesn’t seem to be interested in the product itself, but what really makes people relish is Yu Chengdong’s series of remarks on "targeting" Xiaomi.

From the mobile phone stand to intelligent driving, Yu Chengdong’s "insinuation" of Xiaomi is familiar, just like the "routine" of the two companies at the mobile phone conference for many years.

However, the trend of executives of the two companies "talking to each other" from a distance has blown to a new battlefield this time, and the "grudges and enmities" between the two companies over the years will also stage a new story in the automobile market.

Yu Chengdong has never been soft on "friends". In this release, Yu Chengdong made many statements all the time, which can be said to be "tit for tat" with Xiaomi.

At the previous Xiaomi SU7 conference, Lei Jun once said: "I found that all the car manufacturers did not consider how to install the mobile phone bracket, and none of them worked well. We must make the best mobile phone bracket!"

At the S7 conference of Zhijie, Yu Chengdong said in a meaningful way: "I really don’t understand why many cars use mobile phone stands. Later, I understood that their car navigation performance is not good! We will let the mobile phone application get on the bus in full, and the powerful heart does not need a mobile phone bracket! "

In addition, Yu Chengdong also intentionally emphasized that the utilization rate of car navigation in HarmonyOS is as high as 99%, while the utilization rate of other car navigation is only 31%, and the gap is "very large".

Regarding Yu Chengdong’s remarks, Lei Jun issued a document in Weibo, saying: "At their press conference, General Manager Huawei ridiculed the design of our original mobile phone bracket for Xiaomi SU7." At the same time, Lei Jun also asked questions and initiated a vote: Do you support the original mobile phone bracket in the car? Why do you think we made the original mobile phone stand?

Up to now, 271,000 people have voted for this activity, of which 231,000 support the original mobile phone stand of Xiaomi SU7 and 40,000 do not. Zinc Finance noticed that the highest praise message in the comment area of the event was: "I can do without it, but you can’t do without it."

In addition to the episode of mobile phone stand, Yu Chengdong also made a targeted "insinuation" on intelligent driving.

It is reported that Lei Jun once said: "The whole industry is in the city of NOA. We started user testing in April, officially opened ten cities in May, and opened nationwide in August!" At the press conference, Yu Chengdong said: "Huawei Smart Drive is a spot, not a futures, and it is the best spot!" In this regard, Lei Jun did not send a response.

At the press conference, we conducted parameter benchmarking and technical comparison, or emphasized the strength of functions, and then the senior management published a document on Weibo to "communicate with each other" from a distance. This marketing technique and rhythm has become commonplace in the mobile phone circle, especially Huawei and Xiaomi, who have used this routine perfectly.

However, this has become a "new thing" in the automobile circle. After all, no car company has conducted such a "blatant" benchmarking before, and there has been no precedent for executives to speak out about competitors’ weaknesses at the press conference.

Obviously, with the competitiveness of Huawei and Xiaomi in the automobile market becoming more and more prominent, the two companies that have been "loving each other and killing each other" for many years have reached the time of "short-term intersection", but this time the battlefield has changed from mobile phones to cars.

In fact, the relationship between Huawei and Xiaomi in the early days was not "tense" at all, and even very "harmonious".

In 2012, Yu Chengdong sent Weibo that he needed to learn Internet marketing from Lei Jun, and Lei Jun also responded that Huawei has always been an example for Xiaomi to learn. At that time, the relationship between the two families was very harmonious.

In 2013, Xiaomi gradually gained momentum and launched Redmi, and Huawei also announced its glory independence.

In terms of brand positioning, Redmi, like Glory, focuses on products with a thousand yuan level. Including the product level, Glory 3C, the first mobile phone after glory independence, is very similar in appearance and configuration to Redmi. Later, sales proved that the two companies’ choices were undoubtedly correct. In 2014, the shipments of Glory and Redmi rose sharply, which brought more revenue to the parent company.

Even if they all made achievements, they all became the best in the market. At that time, the atmosphere between Xiaomi and Huawei was still very relaxed.

When the time came to 2015, Huawei began to make full efforts in the mid-to-high-end market, and achieved outstanding results, and the Mate series emerged. However, in the same year, Xiaomi, due to the insufficient supply of Xiaolong processors, led to a crisis in brand reputation and sales began to decline.

On the other side of Xiaomi’s constant problems, Glory seized this opportunity, eating away a lot of market share originally belonging to Xiaomi and Redmi, and helped Huawei win the first sales volume that year.

There is no doubt that 2015 is a watershed in the relationship between the two companies, laying the groundwork for the future "mutual tearing" between the two companies.

Only a few years later, Huawei Xiaomi began real competition, and the executives of the two companies frequently exchanged ideas at their respective product launches.

For example, in May 2018, HONOR officially announced that it will release Glory play on June 6, which will launch Huawei’s "very scary technology." Xiaomi immediately said that "Xiaomi 8 has many very scary technologies". In this regard, Huawei directly responded that it has a lot of technology. "Do you want to learn? It’s very difficult, so you should study hard. "

By the end of 2019, Xiaomi and Glory started a war of words for a week, starting with Xiaomi’s public relations Pan Da’s announcement that Weibo publicly questioned the existence of false propaganda on the glory smart screen.

In the next few years, such incidents were frequently staged. Even in the last year or two, the "DISS Friends" session at the two press conferences was never absent.

However, from a historical perspective, the reason for the "frequent tearing" between the two companies is also inseparable from the changes in the market environment.

In the years when the two companies were "in love", Samsung and Apple occupied most of the market share. At that time, domestic mobile phones needed to unite and reduce internal friction because of insufficient technical strength. But by 18 years or so, Samsung Apple has begun to decline, while the domestic mobile phone under the rapid development is rising step by step.

Without the threat of foreign enemies, domestic mobile phone manufacturers have also started a new round of competition, and the story of Huawei and Xiaomi "killing each other" has begun.

In fact, in the fact that the entire mobile phone market is gradually sluggish, the "gunpowder smell" of the two companies in the past two years is far less strong than before. But who would have thought that as both companies entered the new energy vehicle market, those familiar "old plots" turned back.

In 2021, after Huawei officially started its automobile business, it always claimed that it would not build cars, but only help car companies build good cars.

So far, Huawei has really not violated this creed, but with the increasing "Chinese content" of the entire automobile circle, consumers have been unable to tell who is the "protagonist".

Up to now, Huawei has reached cooperation with many domestic car companies, such as "Wen Jie" with Selis, Aouita with Chang ‘an, Zhijie with Chery, Polar Fox with BAIC and so on.

Although there are many cooperations, Huawei’s cooperative brands are only "out of bounds", and others are not excellent. As the first smart car that it cooperates with Chery, Huawei’s expectation for the intelligent S7 is obviously higher than other brands. Not only is it equipped with Huawei’s best autonomous driving technology, but it has also gained an unprecedented "momentum" from Huawei.

Unfortunately, judging from the current results, the performance of the intellectual community is very unsatisfactory.

Zhijie S7 has been on the market for nearly five months, and its sales in these five months have failed to exceed 1,000 vehicles. Specifically, there were 115 and 784 vehicles in November and December last year, and 604 and 794 vehicles in January and February this year, respectively.

In the same price segment, on the other hand, Xiaomi SU7 stole the limelight after listing, and the heat continued to rise, and the sales volume was even more popular.

According to public data, Xiaomi Automobile delivered a total of 1,093 vehicles in the 14th week of 2024, ranking 9th among new energy automobile brands. In addition, in the brand sales ranking of the pure electric vehicle market of more than 200,000, Xiaomi Auto also successfully entered the list, ranking fifth with sales of 1.1 thousand vehicles, surpassing Zhijie and Xpeng Motors.

It is worth noting that the delivery of Xiaomi Auto started on April 3rd, and the 4th to 6th falls on Tomb-Sweeping Day holiday, so this data can not fully reflect the actual delivery potential of Xiaomi SU7.

The sales volume of Zhijie S7 can’t exceed 1,000 in five months, and the sales volume of Xiaomi SU7 will exceed 1,000 in the listing week.

Under such a "gap", Huawei can’t turn a blind eye. It must readjust its propaganda caliber and regard Xiaomi as its core competitor. This is also the reason why Huawei wants to "second" release the intelligent S7.

Huawei should re-emphasize the technical gap between Zhijie S7 and Xiaomi SU7, so as to gain more consumers’ recognition and increase sales.

After 2018, the "mutual tearing" between the two companies can be seen as a microcosm of the marketing war of mobile phone brands. Now, this process will be repeated in the automobile market.

So, who will be the ultimate "winner"? This question is not important. It is important to hope that Huawei and Xiaomi can benefit consumers with better technology under this kind of competition, so that the whole new energy automobile industry can reach a higher level.

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　　According to the latest data of "Analysis Report on Indoor Air Quality Problems" released by Chezhi. com, from 2010 to August 2019, consumers complained about the odor inside the car for 9,300 times. From January to August this year alone, the number of related complaints reached 1,646 times. It is predicted that the number of complaints in the whole year will reach a record high.

　　"The lack of relevant control standards in the interior environment, lack of legal basis and lack of supervision have led to increasing air quality problems in the car." Become the consensus of experts. Recently, at the "Third March 15th Automobile Consumption Forum and Symposium on Promoting the Issuance of Compulsory Standards for Indoor Pollution" sponsored by china law society Consumer Law Research Association and co-organized by Chezhi. com, participants in drafting relevant standards for indoor environment, environmental experts, legal professionals, scholars and senior experts in the automobile industry had in-depth discussions on the existing problems of indoor air quality, the reasons for the delay in the introduction of compulsory standards, and how consumers should safeguard their rights and interests.

　　The smell inside the car has become one of the hot issues of automobile quality.

　　According to a folk statistic in 2017, there are more than 4,600 models on sale in China automobile market. Combined with the faster and faster iteration speed of models, there will be more models on sale at present. According to the data released by the Ministry of Public Security, as of June this year, the number of cars in China has reached 250 million.

　　With the rapid improvement of modernization, people’s dependence on vehicles has become increasingly obvious. In addition to homes and workplaces, vehicles have become one of the main places where human beings stay. On the other hand, in order to meet consumers’ requirements for automobile comfort, manufacturers constantly improve the structural design of automobile interiors, and use more new technologies, new materials and new processes, especially the extensive application of nonmetallic materials and adhesives, which leads to the accumulation of pollutants in automobiles and harms human health. With the continuous improvement of the public’s environmental awareness and self-protection awareness, the public has higher expectations and stricter requirements for the air quality in the car, which is closely related to human health. In recent years, the environmental problems in the car have attracted much attention.

　　The reporter noted that the car quality network data shows that the odor inside the car has become one of the top ten car quality hot issues from 2010 to August this year. Zhang Yue, director of the Automotive Quality Network Research Institute, even pointed out that consumers’ concern about the interior environment will reach its peak this year, which will be followed by advocating the elimination of pollution hazards to automobile enterprises with a "death-like attitude".

　　"vehicle air pollution’s problem, a recommended standard before, but there is no mandatory standard, so what’s the problem? After consumers encounter problems, there is a basis for unresolved disputes, and the recommendation standard can not be implemented. " According to Guangsheng Song, director of the National Indoor Interior Environment and Environmental Protection Product Quality Supervision and Inspection Center, although some people in the industry paid attention to the indoor air quality in 2003, with the blowout development of the automobile market in previous years, the purpose of formulating the relevant standards for indoor air quality has changed from the initial prevention of shoddy automobile products to the stage of meeting consumers’ demands for the safe driving environment of automobile products.

　　"We call for and look forward to the introduction of relevant mandatory national standards as soon as possible to effectively strengthen consumer protection." Chen Jian, director of the legal and theoretical research department of the China Consumers Association, said that the right to safety is the first right of consumers. In recent years, consumers have paid more and more attention to the air quality in cars, and related consumer disputes are more prominent. It is suggested that starting from the protection of consumers’ safety rights, we should keep pace with the times to study automotive materials and formulate standard limits. In order to protect consumers’ rights, we should improve the detection methods of in-use vehicles and promote the convenience of identification. Starting from standardizing the use of materials, the filing system of environmental protection report for vehicle materials is established. It is hoped that enterprises in the industry will issue an indoor air quality test report while selling cars to protect consumers’ right to know and choose.

　　It is understood that after the implementation of the "Guide for Air Quality Assessment in Passenger Cars" (GB/T 27630-2011) issued by the Ministry of Environmental Protection, the products launched by vehicle manufacturers have improved to some extent through the monitoring of China Consumers Association, but the effect is limited. Around 2017, consumers’ concern about the air quality inside the car peaked again, which also shows that consumers are paying more and more attention to the possible violation of their safety rights caused by this hidden danger.

　　In-vehicle environmental detection is controversial, and it is difficult for consumers to defend their rights.

　　Heshan, president of china law society Consumer Law Research Association, said that as far as automobile products are concerned, in some cases of rights protection, there is a dispute about whether they are luxury goods or consumer goods. In this case, when consumers encounter vehicle air pollution, the detection resistance becomes greater. He believes that once consumers think that their rights and interests are damaged, they should still advocate that family cars are also consumer goods and use relevant laws to safeguard their legitimate rights and interests.

　　Specific to the identification and evaluation links and standards, Jian Chen frankly said that there are not many institutions with testing qualifications at present, and the testing costs are high, and some institutions do not issue testing reports to individuals, etc., which are all technical difficulties when consumers protect their rights. Another major factor affecting rights protection is how to prove the relationship between the car environment and the consumer’s illness. This requires relevant departments to carry out relevant epidemiological investigations and follow-up studies.

　　In fact, another important factor that makes it difficult for consumers to defend their rights is the lack of mandatory standards. It is understood that the Guide for Air Quality Assessment in Passenger Cars (GB/T 27630-2011) issued by the Ministry of Environmental Protection and the Sampling and Determination Method of Volatile Organic Compounds and Aldehydes and Ketones in Cars (HJT 400-2007) issued by the State Environmental Protection Administration are authoritative testing standards and methods for evaluating air quality in cars. In the former, eight detection substances, including benzene, toluene, xylene, ethylbenzene, styrene, formaldehyde, acetaldehyde and acrolein, and their limit values are specified.

　　However, the former, as a recommended standard, cannot force all enterprises to provide qualified automobile products. In 2016, the Ministry of Environmental Protection issued the "Guidelines for the Evaluation of Air Quality in Passenger Cars" (draft for comments), and proposed that the recommended standard would be upgraded to a mandatory standard, and it is planned to be implemented on January 1, 2017, making it clear that all newly-finalized sales vehicles must meet the requirements of this standard. However, after two years, the mandatory standard has repeatedly broken its promise.

　　All kinds of gaps between consumers and access to in-vehicle air quality testing have made it difficult for consumers to take legal proceedings to protect their rights. "In more than a dozen judicial cases of air quality in cars I have studied, no consumer has won the lawsuit." Jiang Suhua, a lawyer of Beijing Yingke Law Firm, bluntly said that this is not to say that consumers can’t win this kind of lawsuit, but there are too many links involved, and a slight negligence may lead to a loss of one link.

　　In addition, another difficulty in indoor air quality detection lies in the diversity of pollutant sources. Zhang Jinliang, a researcher at china environmental science Research Institute, believes that the air pollution sources in cars can be basically divided into interior decoration and decoration. According to Zhang Yue, the direct pollution sources of indoor air quality are mainly the dashboard assembly, door trim panel, carpet, ceiling, automotive wiring harness and seat assembly. In addition to the accessories installed by consumers, the pollution sources may also come from the outside of the car and the substances emitted by the car.

　　Improving the air quality inside the car requires multi-party participation.

　　Jiang Jun, the propaganda director of the C-ECAP Management Center of China Automotive Technology and Research Center Co., Ltd., pointed out that after testing more than 700 models on the market, the project team found that the proportion of models that can meet the relevant provisions in the Guide for Air Quality Evaluation in Passenger Cars (GB/T 27630-2011) is basically 50%, which means that half of the models still fail to meet the recommended standards, and there is still room for improvement in the overall industry level.

　　The reality is that some models with substandard air inside the car are still in circulation in the market. According to the research data of Gaode Map, taking Beijing as an example, each person spends 174 hours on commuting congestion every year. Aside from the proportion of public transport trips, it is certain that the time and the number of consumers staying in the car are increasing year by year, and the range of consumers affected by the environmental quality in the car is also expanding simultaneously.

　　So, what is the latest development of such a long-awaited mandatory standard?

　　According to Guangsheng Song, some indicators in the "Guidelines for the Evaluation of Air Quality in Passenger Cars (Draft for Comment)" are stricter, while others are relaxed. In order to improve the number of new energy vehicles, regulations on battery radiation have been added, but the timetable for upgrading to mandatory standards and implementing them is still unknown.

　　In this regard, Jiang Suhua believes that both the recommendation standard and the mandatory standard can be used as the basis for the judge’s judgment. This is not to say that the introduction of mandatory standards is not urgent, but compared with the time of introduction, from a lawyer’s point of view, it is more meaningful to modify the content of standards and involve the threshold of data.

　　For vehicle manufacturers, the unanimous view of the guests attending the meeting is that improving the air quality inside the vehicle should start from the source, which requires enterprises to respect consumers and reduce pollution sources in product definition, product design, supplier selection, manufacturing, transportation and sales. As Wu Gaohan, former deputy secretary-general of China Consumers Association, said, consumers in China have now entered the stage of developing and enjoying consumption. At this stage, consumers’ pursuit of a better life is unstoppable, and the pursuit of quality consumption is unstoppable. Health is the most important part of a better life. Without health, there is no better life, and without health, there is no quality consumption. (Legal Daily, all-media reporter Cai Yanhong)

　　Today is the 23rd day of the twelfth lunar month.

　　In northern China, this day is regarded as a small year.

　　In the south, the 24 th of the twelfth lunar month is regarded as a small year.

　　Usually from the first day of the year,

　　It will be officially transferred to "the frequency of celebrating the Spring Festival".

　　People began to plan colorful customs,

　　Such as eating candied melons, cleaning, stick grilles, eating jiaozi, etc.

　　It can be said that every day is very particular.

　　Show a strong flavor of the year.

　　In addition,

　　There is also a special "project" in the Spring Festival.

　　That’s Spring Festival travel rush.

　　At present, it has gradually entered the peak period in Spring Festival travel rush.

　　However, there will still be more rainy days in the coming week.

　　Among them, from the evening of the 3rd to the daytime of the 4th, and from the 7th to the 8th,

　　There will be snow,

　　Remind friends on their way home,

　　Pay attention to traffic safety.

　　# Forecast conclusion #

　　It is predicted that there will be freezing rain in the western and central mountainous areas and light rain in other areas during the day from the 2nd to 3rd, and the temperature will be 0 ~ 1℃ and-4 ~-2℃ in the mountainous areas. During the day from the evening of the 3rd to the 4th, it was sleet or freezing rain in the midwest and moderate to heavy rain in the east; During the day from 4th to 5th, the precipitation was intermittent; From the evening of the 5 th to the 6 th, there was little to moderate rain, and there was freezing rain in the western and central mountainous areas; Sleet or snow during the day from 7th to 8th; It is mainly cloudy from the evening of the 8th to the 9th.

　　Tips

　　There will be more rainy days and rainfall in the coming week to prevent the adverse effects of low temperature, rain, snow and freezing weather on transportation, agriculture, electric power and communication facilities; Outdoor construction and aerial work should avoid strong winds; In the later period, the temperature is low, so pay attention to cold and warmth, and patients with cardiovascular and cerebrovascular diseases should strengthen their prevention; Pay attention to the safety of electricity, gas and fire; Please pay attention to the weather changes in time and arrange your life and travel reasonably.