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Titanium media note:This article comes from WeChat WeChat official account Red Star Capital Bureau (ID: hxzbj 2020), written by | Qiang Yaxi, Wang Tian, Zhang Luxi, Xie Yutong, edited by | Ren Zhijiang, Peng Jiang, and published by Titanium Media with authorization.

　

The Mid-Autumn Festival is approaching, and the moon cake market is also lively, but there have been new changes this year.

In June, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the State Administration of Market Supervision jointly issued a related announcement to curb the "sky-high" moon cakes, demanding that the boxed moon cakes with a unit price exceeding that of 500 yuan be supervised. Under the new regulations, the "sky-high" moon cakes on the surface have disappeared. On the e-commerce platform, the highest-priced moon cake is stuck in the "red line" and sells for 499 yuan.

However, the investigation by Red Star Capital Bureau found that,The "sky-high" mooncake gift box still has a gray living space, and the trading method is more hidden. Some merchants said that they can add WeChat to buy (moon cakes above 500 yuan); Some merchants said that Taobao can’t go above 500 yuan, and bird’s nest and abalone (high-priced moon cakes) can only go offline. In addition, some merchants were exposed to have put a 499 yuan mooncake gift box on the shelves, but consumers had to pay 600 yuan freight to make up the difference.

In addition, the Red Star Capital Bureau searched a online celebrity moon cake and found that it was not clearly priced, but sold by taking ten copies, paying a deposit and the balance. It is understood that most of these sellers are mooncake scalpers. They have obtained mooncake gift boxes that are difficult to buy and are on fire through snapping up and internal channels, and even doubled their prices. For example, the original price of a box of Maotai moon cakes in 380 yuan has been sold to 680 yuan and even 780 yuan, and "the price is still rising".

A circle of friends with mooncake scalpers said that on September 3, the order volume exceeded 200. It is said that in the Mid-Autumn Festival last year, he earned more than 100,000 yuan by selling moon cakes, and he said in another circle of friends, "If there is a warehouse this year, one NUDAKE moon cake is enough to earn 100,000 yuan."

"In recent years, the moon cake market has been generally standardized and orderly, and the prices of most moon cakes are close to the market demand. However, some enterprises still speculate on the price of moon cakes in various ways, and the problem of sky-high prices still exists." Jin Xiandong, director and spokesperson of the Political Research Office of the National Development and Reform Commission, pointed out at the press conference in August that market supervision and inspection will be intensified before the Mid-Autumn Festival this year, and violations of laws and regulations will be severely investigated and publicly exposed, while high-end hotels, restaurants and e-commerce platforms will be the key areas.

The relevant person in charge of the National Development and Reform Commission once said that the main purpose of issuing the Announcement is to promote mass consumer goods such as moon cakes to return to the traditional cultural origin, advocate thrift and oppose waste, form a broad social consensus, and curb the phenomenon of "sky-high prices" of traditional holiday-related commodities.

Following the launch of the Announcement in June, the National Development and Reform Commission carried out research, publicity and industry guidance for two months. At the beginning of August, the General Administration of Market Supervision decided to organize a centralized rectification campaign in two months. At the end of August, the National Development and Reform Commission (NDRC) issued another document, saying that it would extensively collect clues from all aspects, quickly push relevant parties to carry out rectification, and hand over suspected violations of laws and regulations to relevant departments for verification and investigation.

In the process of investigation, some high-end hotels sold mooncake gift boxes mixed with high-grade tea and tea sets, and some online merchants, who were more concentrated, mixed mooncakes with red wine, and raised the price of 499 yuan plus 600 yuan freight in disguise. The National Development and Reform Commission (NDRC) said that they all urged rectification and removed the illegal products.

On September 1st, the National Development and Reform Commission issued another document to disclose the progress of the joint inspection of the moon cake market by the Price Department of the National Development and Reform Commission, the Law Enforcement Inspection Bureau of the General Administration of Market Supervision and the Bureau of Price Supervision and Competition. According to the data of the General Administration of Market Supervision, as of August 31, the national market supervision department dispatched law enforcement officers to inspect operators for 150,000 times, and inspected more than 30,000 market entities such as hotels and supermarkets around the price issue.

The Red Star Capital Bureau learned from the relevant person in charge of the National Development and Reform Commission that the reason for the announcement was that the problem of sky-high moon cakes showed signs of rebound. These phenomena not only deviated from the origin of traditional culture, but also encouraged extravagance and waste, which had a negative impact on the social atmosphere, and may even be alienated into a carrier of corruption.

Bai Wenxi, vice chairman of China Enterprise Capital Alliance, told Red Star Capital Bureau that although the situation has improved in recent years, the mooncake market has been over-packaged and over-marketed under the pressure of competition for so-called innovation and profit, and the situation of over-pricing is still relatively common. Strengthening supervision at this time is to prevent the same problem from flooding again.

Previously, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision jointly issued an announcement, clearly stipulating that the boxed moon cakes with a unit price exceeding that of 500 yuan should be subject to key supervision.

After the publication of the new national standard, some mooncake packaging manufacturers changed their previous sales model, and took out some packaging boxes that were originally only supplied to mooncake manufacturers and sold them separately, directly facing consumers or consumer enterprises.

The Red Star Capital Bureau noticed that recently, there are many novel and diverse mooncake gift boxes on e-commerce platforms such as Taobao and JD.COM. There are mooncake gift boxes that can be used as shadow play light boxes, hollowed-out paper carving gift boxes similar to those in pop-up book, and gift boxes that can be folded into lunar exploration rockets, etc., and the sales volume is considerable.

A seller of mooncake gift boxes told Red Star Capital Bureau that all kinds of mooncake gift boxes in the store can be sold separately.

Take one of the mooncake gift boxes named "Flying to the Moon" as an example, which is embedded with multiple layers of drawing boards with different moon patterns, and can rotate gears to change different pattern combinations.

The customer service staff of this merchant said that the price of the creative mooncake gift box of "Flying to the Moon" is 188 yuan, including 8 mooncakes, but if you only buy the packaged gift box, the price will be 100 yuan, and the bulk purchase price can be as low as 80 yuan.

How much is the production cost of the "Flying to the Moon" mooncake box in 100 yuan?

The merchant did not disclose its production cost to the Red Star Capital Bureau, but Mr. Liu, the head of another merchant specializing in packaging paper products, said,The cost of packaging paper moon cakes is about ten yuan, and the cost of packaging with flip cover and magnetic attraction is also around 20 yuan. "The production cost is very low, mainly because the design creativity is expensive, ranging from thousands to tens of thousands."

Mr. Liu told the Red Star Capital Bureau that in the past, mooncake gift boxes for enterprises were more business-oriented. "There are more dark blue and big red, and the gift boxes should be simple and tall"; The gift box that individual merchants like is actually more similar to Wenchuang’s works. "The appearance should be exquisite and special, and it is best to reuse it."

The Red Star Capital Bureau noticed that the sales of such enterprises that "make money by paper" are considerable. On the Alibaba platform, the turnover of a variety of mooncake packaging gift boxes in the past 30 days was as high as one million yuan. Search for "moon cake packaging box" on Taobao, and the monthly sales of various products are also above 5000.

In fact, as a seasonal food, the gross profit margin of mooncake gift boxes is quite high.

Take the moon cake giant Guangzhou Restaurant (603043.SH) as an example. In 2021, the moon cake business income of Guangzhou Restaurant was 1.521 billion yuan, the cost was only 662 million yuan, and the gross profit rate was 56.46%, which was the highest among all businesses. This is still the data after the decline in gross profit due to factors such as rising raw material prices. Previously, the gross profit margin of its moon cake business exceeded 60%.

Another listed company, Yuanzu Co., Ltd. (603886.SH), has merged the mooncake gift box business with the Chinese and Western pastry business since 2020. Last year, the gross profit margin of its "Chinese and Western pastry gift box" sector was 51.51%. In 2019, the gross profit margin of its mooncake gift box reached 65.85%, and the gross profit margin in previous years also exceeded 60%.

Attracted by high profits, more and more enterprises enter the field of moon cakes. According to the consulting data of Ai Media, the number of mooncake enterprises in China has doubled in the past ten years. As of July this year, the number of registered mooncake enterprises in China has reached 40,478. The size of the moon cake market is also rising, from 13.18 billion yuan in 2015 to 21.81 billion yuan in 2021. It is estimated that the sales of moon cakes in China will reach 24.38 billion yuan in 2022.

The "sky-high-priced" moon cakes on the surface have disappeared, but the investigation by Red Star Capital Bureau found that the "sky-high-priced" moon cake gift box still has a gray living space, and the trading method is more hidden, resulting in the phenomenon of "underground" trading of sky-high moon cakes.　

On August 30th, Red Star Capital Bureau asked several home appliance merchants if there were any more high-grade mooncake gift boxes for sale. One of them made it clear that there were, and sent a micro-signal, indicating that Red Star Capital Bureau used WeChat to communicate.

Subsequently, the merchant sent a "2022 Mid-Autumn Festival Gift Box" form on WeChat, including 15 moon cake brands, such as Nantaiyue, Hibake, Daoxiang Village, Jinhua, Maxim’s, and Haojiaxiang, all of which are well-known brands in the market.

The Red Star Capital Bureau found that,In the table provided by the merchant, the price of most mooncake gift boxes is between 100-300 yuan, but there are also many mooncake gift boxes above 500 yuan. Among them, Hibake, Happy Family, Jinhua, Good Hometown, etc., the price of some gift boxes ranges from 540 yuan to 888 yuan. There are also more expensive ingredients such as abalone, black truffle and sea cucumber in moon cake stuffing.

A merchant selling high-priced moon cakes told the Red Star Capital Bureau that the price of online moon cakes could not exceed 499 yuan this year, so there was no link, and it was directly connected with the manufacturer, "absolutely authentic, with sufficient supply".

Another food franchise store replied to the Red Star Capital Bureau that bird’s nest and abalone (high-priced moon cakes) can only be taken offline. When the Red Star Capital Bureau further inquired about how to buy offline, the other party did not reply.

In view of the moon cake brands that surpassed 500 yuan in the above table, the Red Star Capital Bureau consulted a number of official flagship stores, and the relevant staff all said that there was no such high-priced gift box.

Among them, the customer service of Haojiaxiang flagship store said that there is no "Moonlight Box" gift box online this year (699 yuan), and the table is last year’s model. The customer service of Jinhuali Food Flagship Store also said that the "815 Premium Pack" (658 yuan) gift box in the form had already been removed.

However, the Red Star Capital Bureau consulted several Taobao stores that sell brands such as hometown, and some stores replied that there is a "Moonlight Box" for sale at 699 yuan, but Taobao can’t go above 500 yuan. If you want to buy it, just take other links and change the price.

Mr. Zhang is a professional food purchasing agent in online celebrity, also known as scalper. Two months ago, he began to drink moon cakes in his circle of friends.

Hongxing capital bureauOn August 31st, I asked Mr. Zhang about the price of Maotai mooncake with yolk and flowing heart, which is hard to see in the market. The price given was a box of 680 yuan. Compared with the scalper in 780 yuan, Mr. Zhang’s price is relatively cheap, but compared with the original price of a box of 380 yuan, its gross profit can also reach 300 yuan.

　

Mr. Zhang "calculated" the record of purchasing moon cakes during the Mid-Autumn Festival last year. He wrote in a circle of friends: "It lasted for two months, counting online stores, small programs, WeChat ordering and other channels, and earned more than 100,000 yuan."

In another circle of friends, he also said: "If there is a warehouse this year, relying on a NUDAKE moon cake is enough to earn hundreds of thousands.

For the phenomenon that the number of mooncake gift boxes purchased by luxury brands is decreasing, Mr. Zhang put a picture to explain the reason. The picture shows the new regulations of the platform for mooncake merchants. The first one is "The release price of mooncakes for sale shall not exceed that of 500 yuan (inclusive)".

The new regulations have affected the sales of luxury brand mooncake gift boxes, and also affected the way scalpers sell high-priced mooncakes on e-commerce platforms.

Searching for mooncake gift boxes in Taobao, we can’t see mooncake gift boxes whose price exceeds that of 500 yuan. However, high-priced moon cakes are still traded privately in a few shops on the platform.In Mr. Zhang’s shop, the price of Lady M mooncake gift box is 98 yuan, but when you click to buy it, you need consumers to take ten copies, totaling 980 yuan/set.

In another store, the price of Lady M mooncake gift box is 499 yuan. Click to buy, and there will be a down payment of 499 yuan, and the difference between the last payment is 499 yuan, totaling 998 yuan/set.

In the Announcement, it is proposed that more than 500 yuan’s boxed moon cakes should be supervised. Operators are required to keep the transaction information that the unit price of mooncakes sold exceeds that of 500 yuan boxed mooncakes for the relevant departments to check according to law.

Why is 500 yuan the price red line? The Red Star Capital Bureau has learned that the National Development and Reform Commission has conducted cost surveys on more than 30 moon cake enterprises, and combined with industry organizations and e-commerce platform data to draw conclusions.

"From the market situation for many years, the average production cost of boxed moon cakes is about 70 yuan/box, the sales of boxed moon cakes with a unit price below 200 yuan account for more than 80%, and the unit price above 500 yuan accounts for about 1%. The unit price of boxed moon cakes does not exceed the high degree of social acceptance in 500 yuan. " The relevant person in charge of the price department of the National Development and Reform Commission said.

In order to curb the "sky-high" moon cakes, the Announcement proposes that when selling boxed moon cakes with a unit price exceeding that of 500 yuan, operators should keep the transaction information legally obtained in the transaction, such as the transaction date and payment records, for the relevant departments to check according to law.

Not only that, the National Development and Reform Commission will also conduct cost surveys for enterprises that produce and sell "sky-high" moon cakes when necessary.

This series of actions are aimed at compressing the living space of "sky-high" moon cakes. Regarding the key supervision of "single price 500 yuan" moon cakes, the person in charge of the above-mentioned price department said that it also drew a clear red line of supervision, defined the behavior boundary of moon cake production and sales enterprises, and released clear expectations to operators, which was conducive to guiding operators to rationally set prices, operate in compliance with laws and regulations, and consciously maintain market order.

　

"In the short term, it may have an impact on related production and sales enterprises, but in the long run, it will help promote the healthy and sustainable development of the moon cake industry.Xie Xiaowen, a well-known commentator, told the Red Star Capital Bureau that the introduction of relevant policies and the tightening of supervision have all given moon cake enterprises a "signal" — — If we want to devote more attention to the R&D and sales of the products themselves, we must transform the products and reduce the burden of packaging to meet the regulatory needs.

Previously, the relevant supervision of sky-high moon cakes has also achieved certain results. A few days ago, China Bakery and Sugar Products Industry Association released the report "Development Trend of Moon Cake Industry in China in 2022", which showed that under the requirements of a series of new moon cake regulations, the "sky-high" moon cakes with prices exceeding 500 yuan this year will be greatly reduced, and the packaging of moon cake gift boxes will be further "slimmed down", with prices mainly concentrated between 80 yuan and 260 yuan.

Will other manufacturers of moon cakes be affected? In this regard, the person in charge of the above-mentioned price department clearly pointed out that the price of moon cakes is formed by the market and decided by the operators themselves, and the price will not interfere within a reasonable range.

The supervision of sky-high moon cakes is also expected to form a long-term mechanism in the future. According to the National Development and Reform Commission, the Announcement focuses on the whole chain of production, supply and marketing in the moon cake market, studies and establishes a regulatory system that combines prevention, supervision and punishment, and at the same time emphasizes the coordination of enterprises, industries, governments and society, and supports industry organizations to play the role of industry self-discipline.

In fact,Not only moon cakes, but also the national standard "Food and Cosmetics for Restricting Over-packaging of Commodities", which was officially implemented on August 15 this year, further strictly requires the core indicators such as the number of packaging layers and porosity coefficient of moon cakes and zongzi, and stipulates that precious metals and mahogany materials should not be used in packaging.

The document also puts forward requirements for packaging costs. For example, for moon cakes and zongzi whose sales price is above 100 yuan, the proportion of packaging cost in the sales price will be reduced from 20% to 15%.

Many interviewed experts believe that the problems of "sky-high" moon cakes and zongzi are expected to be gradually solved under the advocacy of new regulatory regulations and new consumption trends.

"As far as consumer psychology is concerned, gift consumption does exist ‘ Overpackaging ’ This feature is related to the gift attributes of moon cakes. It is also a consumer psychological problem that industries and enterprises must face up to, face and guide. " Bai Wenxi said.

He pointed out that the problem of over-packaging should be strengthened from two aspects: production and circulation, and the mandatory standard propaganda and punishment should be eliminated at the source. "The relevant laws and regulations were introduced to regulate the industry. The strong supervision of mooncake gift boxes will help mooncake manufacturers to return to the initial intention of pleasing the market with product quality and service quality, and return to the path of healthy competition and development in the industry. "

From the perspective of public psychology, Wang Peng of China Renmin University pointed out to the Red Star Capital Bureau that it takes time for policies to be implemented. "In this process, we should increase publicity and guidance, such as how to report, supervise, safeguard rights and enforce the law once such behaviors are discovered. This should be that all sectors of society can participate. "

　　Beijing, 8 May (Reporter Du Haitao) According to customs statistics, the total import and export value of China’s goods trade in the first four months of this year was 9.51 trillion yuan, an increase of 4.3% over the same period last year. Among them, exports were 5.06 trillion yuan, an increase of 5.7%; Imports were 4.45 trillion yuan, up 2.9%; The trade surplus was 618.17 billion yuan, an increase of 31.8%. In April, China’s total import and export value was 2.51 trillion yuan, an increase of 6.5%. Among them, exports were 1.3 trillion yuan, an increase of 3.1%; Imports reached 1.21 trillion yuan, up by 10.3%; The trade surplus was 93.57 billion yuan, narrowing by 43.8%.

　　Figures released by the General Administration of Customs show that in the first four months, China’s foreign trade import and export mainly showed the following characteristics:

　　New progress has been made in improving the quality and efficiency of foreign trade. In the first four months, China’s general trade import and export was 5.68 trillion yuan, up 6.6%, accounting for 59.8% of China’s total foreign trade value, up 1.3 percentage points over the same period of last year, and the endogenous power of foreign trade development was further enhanced. The import and export of private enterprises was 3.9 trillion yuan, up 11%, accounting for 41% of China’s total foreign trade, up 2.5 percentage points over the same period last year. Private enterprises have become the main driving force for China’s import and export growth, and the motivation for enterprises to participate in foreign trade development has become stronger.

　　Diversification of trading partners was actively promoted. In the first four months, China’s imports and exports to major markets such as the European Union, ASEAN and Japan all increased, and the growth rate of imports and exports to countries along the Belt and Road was higher than the whole. Among them, China’s total import and export to countries along the "Belt and Road" was 2.73 trillion yuan, up 9.1%, 4.8 percentage points higher than the national overall growth rate, accounting for 28.7% of China’s total foreign trade, and the proportion increased by 1.3 percentage points.

　　The structure of import and export commodities was further optimized. In the first four months, China’s mechanical and electrical products exported 2.97 trillion yuan, up 4.5%, accounting for 58.6% of the total export value. Among them, the export of electrical and electronic products was 1.33 trillion yuan, an increase of 4.9%; Mechanical equipment was 890.56 billion yuan, an increase of 3.9%. Imports of crude oil, natural gas and other commodities increased, soybean imports decreased, and the average import price of bulk commodities rose and fell.

　　Li Kuiwen, spokesman of the General Administration of Customs and director of the Statistics and Analysis Department, said that China’s foreign trade import and export remained generally stable in the first four months of this year, and the "stability" of the domestic economy was an important support for the "stability" of foreign trade. According to the main economic data, the purchasing managers’ index (PMI) of China’s manufacturing industry was 50.1% in April, which remained in the expansion range. Judging from the sub-indices, the growth rate of market supply and demand has dropped slightly, but it is still at a relatively good level, and external demand tends to improve. Since last year, the effects of a series of policies to stabilize foreign trade and foreign investment have been further released, and a good development environment for foreign trade has continued to be created.

　　Since the beginning of this year, some international organizations have lowered the growth rate of global economy and international trade, and the exports of major economies around China have even declined for several months. In this context, the steady growth of China’s foreign trade in the first four months will help boost world economic confidence and stabilize global trade.

　　Statistics show that in the first four months, the EU was China’s largest trading partner, with a total trade value of 1.5 trillion yuan, an increase of 11.8%, accounting for 15.7% of China’s total foreign trade. ASEAN is China’s second largest trading partner, with a total trade value of 1.28 trillion yuan, up 9%, accounting for 13.4% of China’s total foreign trade.

　　On July 29th, the X8026 freight train loaded with 100 TEUs for export departed from Hefei North Railway Station and headed for Budapest, Hungary. Photo by Song Yanjun (People’s Vision)

In Hengda Fuji Elevator Co., Ltd. in Lianshi Town, Nanxun District, Huzhou City, Zhejiang Province, workers are completing a wholesale elevator order to overseas markets. Photo by Zhang Bin (People’s Vision)

In Puyuan Jingdian Technology Co., Ltd., located in suzhou science and technology town, Jiangsu Province, employees are testing the quality of digital oscilloscopes to be exported soon. Photo by Hua Xuegen (People’s Vision)

　　A few days ago, at the Qianwan Wharf of Qingdao Port, cargo ships were loading and unloading containers. Photo by Li Ziheng (Xinhua News Agency)

　　Li Xuesong (Director, Institute of Quantitative and Technical Economics, China Academy of Social Sciences)

　　Xiao Lisheng (Director, Global Macroeconomics Research Office, Institute of World Economics and Politics, Chinese Academy of Social Sciences)

　　Chen Yuyu (Professor, Department of Applied Economics, Guanghua School of Management, Peking University, Director, Institute of Economic Policy, Peking University)

　　Nalongsa Putapong Monkun (Chairman of Chinese General Chamber of Commerce in Thailand)

　　Park Shengzan (Director, China Institute of Management)

　　Sebastian Perimony (French Schiller Institute researcher, expert on international issues)

　　Frederick Baldan (CEO, Ceibs China Europe Business Consulting Company)

　　China efficiently coordinated the prevention and control of epidemic situation and economic and social development, effectively responded to the impact of epidemic situation, Ukrainian crisis and other factors, overcame the downward pressure on the economy, and quickly stabilized and rebounded. China’s economy has shown great resilience and vitality, adding confidence and strength to the recovery of the world economy.

　　Since the beginning of this year, the international environment has become more complicated and severe, and the domestic epidemic situation in China has been distributed frequently, which has obviously increased the adverse effects. How to evaluate the economic performance of China in the first half of this year?

　　Chen Yuyu: The economic growth in the first quarter of 2022 was relatively optimistic, reaching 4.8%. Since April, due to the short-term negative impact, the main economic indicators have obviously declined for nearly two months, and finally stabilized and rebounded in June. In the face of an unusually complicated and difficult situation, the economy grew by 0.4% in the second quarter and by 2.5% in the first half of the year. China’s economy has withstood the severe test, especially in the second quarter, which shows that the internal vitality and resilience of the economy are very strong, and the fundamentals of China’s long-term economic improvement have not changed. In the medium and long term, we have reason to be full of confidence in China’s economy.

　　Nalongsa Putapengmongkun: In the first half of this year, the overall economic development of China was steady and rising. In the second quarter, under the impact of COVID-19 epidemic rebound, Ukrainian crisis and other factors, China’s economic operation fluctuated greatly. With the efficient coordination of epidemic prevention and control and economic and social development in China, a series of economic measures have been introduced and implemented. The epidemic prevention and control in key areas has achieved positive results, and the effect of a package of policies and measures to stabilize the economy has been gradually released. In June, economic growth rebounded significantly.

　　Faced with the impact of unexpected factors, China coordinated epidemic prevention and control and economic and social development, protected people’s life safety and health, made great efforts to ensure the stability and safety of the supply chain industry chain, and the economy stabilized and rebounded in a relatively short period of time, indicating that the good momentum of sustained and healthy economic development in China has not changed. As the second largest economy in the world, China has accumulated a solid material foundation for a long time and the advantages of super-large market scale. In addition, it is constantly promoting the construction of a new development pattern, so it can withstand the downward pressure of the economy and continue to play the role of "stabilizer" for the global economy.

　　Sebastian Perimony: At present, influenced by the Ukrainian crisis and other factors, the world economic recovery is under great pressure, and some countries are at risk of falling into recession in the future. The state of "high inflation" and "low growth" in some countries has a negative impact on the real economy, employment and consumption of all countries in the world.

　　Against this background, China’s economy grew by 2.5% in the first half of the year, and many data indicators showed that China’s economy maintained a good trend and showed strong resilience. In particular, from January to June this year, the added value of industrial enterprises above designated size in China increased by 3.4% year-on-year, and the investment in infrastructure construction increased by 7.1% year-on-year, indicating that the real economy in China has recovered steadily. In addition, in the first half of this year, China’s high-quality economic development progressed steadily, and the high-tech manufacturing industry maintained rapid development, which was impressive.

　　Park Shengzan: Since the beginning of this year, the international situation has been complicated and severe, and the world economic growth has slowed down obviously. It is not easy for China to promote economic and social development to recover as soon as possible, and it is difficult for China to achieve positive economic growth in the second quarter. After a severe situation from March to April, the economy picked up quickly from May to June, which played a key role in driving economic growth in the second quarter. Good export is a bright spot of China’s economy. In the first half of this year, the total import and export value of China’s goods trade was 19.8 trillion yuan, up 9.4% year-on-year. The import and export of foreign trade achieved steady growth and became an important driving force for economic development.

　　How to evaluate the macroeconomic policies adopted by China in response to the downward pressure on the economy and their effects?

　　Xiao Lisheng: Overall, China’s economy is still in transition. Although the economic growth rate of 2.5% in the first half of the year was lower than the normal level, there are still bright spots. The basic policies of stabilizing growth, restructuring and promoting reform have not changed. Under the severe international situation and epidemic situation, China continued to adhere to industrial upgrading and structural transformation, and insisted on "housing and not speculation", and made efforts to stabilize growth, stabilize market players, ensure employment, adjust structure and promote reform in an orderly manner. For example, China’s manufacturing investment increased by 10.4% in the first half of the year. China promotes the transformation to high-end manufacturing industry, does not follow the old road of resource-intensive development, stimulates the vitality of scientific and technological innovation, and injects more kinetic energy into economic development, which is also one of the reasons for the continuous growth of export share in the first half of the year.

　　Chen Yuyu: China’s macroeconomic policies have shown the ability to cope with huge economic fluctuations, with quick response and strong strength. Relevant departments have discovered problems early and issued comprehensive policies. In late May, 2022, the State Council launched a package of policies and measures to firmly stabilize the economy, and put forward 33 measures in six aspects: fiscal policy, monetary and financial policy, stable investment and consumption promotion policy, food and energy security policy, industrial chain supply chain stability policy and basic livelihood policy. The package of policies and measures to stabilize the economy has played a rapid role in more than two months. Although the economy only grew by 0.4% in the second quarter, it has already grown. The decline narrowed in May, and many indicators have turned from negative to positive in June, and the overall economic situation has stabilized and rebounded. The rapid functioning of relevant policies is also inseparable from China’s basic work in deleveraging, cleaning up shadow banking, focusing on solving hidden risks in key areas and preventing systemic risks in the past few years.

　　In recent years, China’s macroeconomic policy system has been continuously improved in the process of coping with risk challenges. With the support of the government’s strong macro-policy, monetary policy and fiscal policy, the market’s confidence in economic growth has been further enhanced. For example, the People’s Bank of China handed over more than one trillion yuan of surplus profits to the central government, which greatly enhanced the central government’s ability to bail out this year and cope with the huge negative impact of the economy.

　　Sebastian Perimony: China has effectively coordinated epidemic prevention and control and economic and social development, and introduced comprehensive policies to stabilize economic growth, such as reducing taxes and fees, and increasing infrastructure investment, which has stabilized the basic economic disk. I have noticed that China’s investment in scientific research has greatly increased. At present, the scale of digital economy ranks second in the world, and the added value of high-tech manufacturing industry increased by 9.6% in the first half of the year. These advances in science and technology not only promote the development of related industries, but also help to create jobs and promote growth, which will strongly promote the high-quality economic development of China.

　　At present, China’s economy has stabilized and improved, but the triple pressures of demand contraction, supply shock and expected weakening have not changed, and some unfavorable factors are still evolving, and many market players still face great difficulties. What difficulties does China’s economic operation face in the second half of the year, and how to deal with them?

　　Li Xuesong: In the second half of the year, China’s economy may also face the challenge of multiple risks: First, local epidemics are repeated, which restricts economic operation; Second, the contraction of external demand in developed countries has led to the downward pressure on China’s exports; Third, the weak supply and demand of real estate continues to drag down the growth of domestic demand. According to the requirements of the CPC Central Committee that "the epidemic should be prevented, the economy should be stabilized and the development should be safe", if these three risks can be effectively resolved, China’s economy will return to the normal growth range in the second half of the year. Policy responses can be strengthened from the following aspects.

　　Plan the incremental reserve policy in time to provide assistance for economic recovery. We will increase efforts to stabilize growth and ensure employment in fiscal policy. In terms of monetary policy, we should pay attention to coordinating aggregate instruments and structural instruments, reduce the financing cost of the real economy, and maintain a reasonable growth of total credit. We should also increase support for areas and industries that are greatly affected by the epidemic, as well as key areas such as scientific and technological innovation and green and low-carbon transformation.

　　Accelerate reform and stabilize market expectations and expand effective domestic demand. Efforts should be made to stabilize the expectations of various market players, especially to avoid the downward convergence expectations of various market players for future economic development.

　　Adhere to both chain maintenance and epidemic prevention and control, promote the continuous smooth supply chain of the industrial chain, and timely prevent the cost impact of the upstream on the middle and lower reaches. Give full play to the role of market mechanism, improve the ability of regulating the supply and demand of bulk commodities, increase the efforts to ensure the supply and price stability of important raw materials such as rare and precious metals, chemical products and chips, break hidden barriers and unreasonable restrictions, and actively explore the dynamic balance path between epidemic prevention and control and industrial development. Grasp the opportunity period of digital and green development, strengthen technological innovation and enhance the resilience of industrial chain supply chain.

　　Highlight the orientation of employment priority to fiscal and monetary policies, accelerate the release of effective demand, and boost the labor market. We will promote both supply and demand, speed up the disposal and resolution of risks of housing enterprises, and take various measures to promote the stable and healthy development of the real estate market.

　　Frederick Baldan: Against the background of global epidemic, challenges and twists and turns of globalization, China has made full assessment and preparation. China’s continued opening to the outside world and the formal entry into force of the regional comprehensive economic partnership agreement this year can all help China hedge some global supply chain tensions. China firmly promotes the construction of a new development pattern and makes full use of the vast domestic and international markets. China has strong economic resilience, large room for manoeuvre and great growth potential, which can meet the short-term challenges of similar epidemics and accumulate strength for long-term development.

　　The long-term positive momentum of China’s economy is even more obvious. The quality of China’s labor force is getting higher and higher, which enhances the international competitiveness of China’s economy and is conducive to the stability and long-term development of China’s economy.

　　At present, inflation is high in many countries around the world, the risk of stagflation is rising, the policies of major economies tend to tighten, and external instability and uncertainties have increased significantly. How to evaluate the overall situation of the current world economy? What impact does the relevant situation have on China’s economy?

　　Li Xuesong: Since 2022, the global economic environment has become more complex, with more challenges and more uncertainties. Geopolitical conflicts have intensified, and some countries are facing stagflation risks due to high inflation. In the second half of 2022, some developed economies may slide from inflation to stagflation, emerging markets and developing economies show regional differentiation, global interest rate hikes, and monetary tightening may trigger economic recession and sovereign debt crisis in some countries.

　　At present, the cycles of the world’s major economies are out of sync, and the policy objectives and directions are quite different. Despite the downward trend, the American economy is still in an overheated state, with strong aggregate demand, high inflationary pressure and a historically low unemployment rate. The economic cycle of the euro zone lags behind that of the United States, and the recovery is not as stable as that of the United States. However, due to the Ukrainian crisis, the gap between total supply and total demand has widened rapidly, and inflationary pressure has risen sharply. It is expected that in the second half of the year, with the tightening of monetary policy in the United States and Europe and the gradual downward cycle of the US economy, the risk of shocks in the international financial market may be further aggravated.

　　The main goal of China’s macro-policy is to stabilize growth and ensure employment. Facing the tightening of external constraints, independent implementation of macro-policy requires stronger determination and more superb skills. The spillover effects of external economic situation and policy changes on China are more complicated and changeable, and it is more difficult to coordinate international policies.

　　Park Shengzan: The Ukrainian crisis and the economic downturn in the United States are prominent factors affecting global economic growth. Russia and Ukraine are both important countries that affect energy and food prices. The Ukrainian crisis will lead to the instability of supply and demand, and the price increase will show a long-term trend, and the US economy may also be directly or indirectly affected. The economic downturn in the United States will lead to a decline in global stock prices, which in turn will lead to a decline in the value of enterprises, losses for investors, and increasing anxiety about the future, which in turn will lead to an increase in savings and a decrease in consumption.

　　Under the background of increasing inflation in the United States and the continuing crisis in Ukraine, many countries in the world are likely to face stagflation due to rising prices and interest rates, which will trigger a "domino effect" and the global economic situation may deteriorate further.

　　Under such circumstances, China needs to further stimulate economic growth through investment and consumption, and strive to strengthen its economic resilience. In order to prevent consumption from shrinking in China, the government needs to give policy support. The reason why China can cope with inflation well is that the price stabilization policy under the government’s control continues to play an effective role.

　　Frederick Baldan: Global economic growth is still facing many challenges such as epidemic and geopolitical conflicts. The International Monetary Fund recently lowered its forecast of world economic growth to 3.2% and 2.9% in 2022 and 2023, respectively, reflecting the pressure of world economic recovery and growth. The developed economies in Europe and America are experiencing high inflation and weak growth. The debt pressure of some developing countries is unrelenting, and the food crisis is imminent. All parties need to work together to meet the challenge.

　　As far as the region is concerned, the Asia-Pacific region should give full play to its advantages of rapid development, maintain long-term stability and security in the Asia-Pacific region, and prevent the Cold War mentality from eroding the environment for economic growth in the Asia-Pacific region. As far as China is concerned, economic growth will still face the pressure of repeated epidemics in the future. How to gradually restore personnel exchanges under the background of epidemic situation is also a major issue. From the perspective of enterprise and business cooperation, personnel exchanges are indispensable for business development and market expansion. Closer personnel exchanges can promote business cooperation and cultural exchanges between China and the outside world, and promote mutual understanding.

　　At present, the United States and some countries in Europe are facing the dilemma of high inflation. Is there a risk of imported inflation for China’s economy? What preparations should be made?

　　Xiao Lisheng: At present, the overall inflation situation in China is relatively stable, with the consumer price index (CPI) maintained at 1.7% in the first half of the year. On the one hand, the overall demand of China’s economy was relatively weak in the first half of the year, and there was no significant price increase. On the other hand, the state has made arrangements in advance in the supply of commodities such as energy and food.

　　Due to the effective regulation and control of bulk commodities by the China government, the risk transmission from overseas has been prevented, especially the global energy and food price increase has been transmitted to China. In the case of high overseas inflation, China’s inflation has remained basically stable, which has reserved a large space for monetary policy, fiscal policy and future aggregate demand management policy, and is conducive to promoting China’s economy to return to a reasonable range.

　　Chen Yuyu: The international inflation situation may last for a long time, because loose monetary and fiscal policies in some economies have created strong aggregate demand.

　　In response to the impact of the epidemic on the economy, China’s macro leverage ratio has increased slightly, and it still has a large policy space. In terms of financial policy, China has always adhered to a prudent monetary policy in recent years, and will not overuse monetary policy tools because of short-term economic fluctuations.

　　Nalongsa Putapengmongkun: China’s economy is running steadily, prices are relatively stable, the macro-policy environment is suitable, and there are basically no conditions for high inflation. China’s economy has maintained a steady growth momentum for a long time, the employment situation is basically stable, foreign trade is growing rapidly, high-quality development has achieved new results, and it has the ability to cope with economic risks.

　　With the improvement of epidemic prevention and control situation and the emergence of policy effects, China’s advantages such as large economic volume, wide market space, sufficient development resilience, many reform dividends and strong governance capacity will be further exerted, and China’s economy is expected to maintain the trend of recovery and development.

　　Recently, the International Monetary Fund, the World Economic Forum and other international organizations have warned that the global economy is facing the risk of recession, and China’s economy will still face many risk challenges in the future. In the long run, what should China’s economy do to win the initiative?

　　Li Xuesong: We should guard against the spillover effect of external risks to China and stabilize the international community’s confidence in China’s economy. First, strengthen the determination to independently implement macro policies. According to the needs of China’s current economic cycle, we should put steady growth and employment protection at the top of China’s multiple objectives of macro-policies, and implement macro-policies more actively and meaningfully. In the current weak demand for credit in the private sector, we should pay more attention to the role of proactive fiscal policy. Second, enhance the flexibility of two-way fluctuation of RMB exchange rate and give full play to the role of exchange rate as a buffer against external risks. An appropriate range of phased exchange rate depreciation will help to release risks and stabilize expectations. Third, we should stabilize the confidence of the international community in China’s economy and capital market. Maintain a reasonable economic growth rate and guide the international community’s expectation that China’s economy will improve for a long time and its weight will increase in the global structure. While strengthening independent innovation, we need to continue to deeply integrate into the global industrial chain and give play to the attraction of China’s super-large-scale market advantage to foreign enterprises.

　　Park Sheng-zan: In the second half of the year, repeated epidemics, shrinking consumption and rising prices of energy and food may become constraints on China’s economic growth. China needs to formulate and implement systematic and scientific epidemic response strategies, increase domestic demand, enhance the investment vitality of private enterprises, boost the confidence of foreign capital in China market, and constantly improve relevant systems to create a good investment environment for foreign enterprises.

　　Against the background of repeated delays in the epidemic and weak global economic recovery, China’s economy will continue to grow, and the quality of economic growth will be further improved. China not only pursues the speed of economic growth, but also pays more attention to improving quality and efficiency. Making innovation the driving force of economic growth will be conducive to the optimization of economic structure and the enhancement of the long-term positive trend.

　　Sebastian Perimony: In the second half of the year, the risk of inflation in the world economy will not subside, and the epidemic is still likely to recur, and the impact has not been eliminated. The uncertainty caused by the Ukrainian crisis still exists, which will affect the sustained recovery of China’s economy and the realization of the overall economic growth target. As the second largest economy in the world, China emphasizes the development concept of common development and common prosperity, upholds the concept of building a community of human destiny, and constantly implements the initiative of jointly building the Belt and Road Initiative. China’s economic recovery has a positive impact on the global economy. China also put forward a global development initiative, focusing on the fundamental issue of "development", which responded to the expectations and needs of the current world, especially developing countries, and received wide support and response. It is expected that relevant policies will continue to be implemented and contribute to promoting global common development and economic recovery.

　　(Interviewed by our reporters Li Xinyi, Sun Guangyong, Ma Fei, Zhang Penghui and Liu Lingling)

Overall analysis, is this electric car worth buying?

In today’s increasingly prosperous new energy vehicle market, Skyworth EV6, as a medium-sized pure electric SUV, has attracted much attention since its launch. It has occupied a place in the market with its unique design, rich configuration and long cruising range. However, in the face of many competitors and consumers’ increasingly critical eyes, can Skyworth EV6 become an ideal choice for consumers? This article will analyze in detail from performance, battery life, configuration, price, market feedback and other aspects to solve this puzzle for you.

First, performance: strong power, rapid acceleration

Skyworth EV6 performs well in terms of power performance. It is equipped with a single-motor power system with a maximum power of 150kW (about 204 horsepower), and the peak torque reaches 320Nm. Although such power parameters are not as good as some high-end electric models, they are enough to cope with various needs in daily use. According to official data, Skyworth EV6’s 0-100km/h acceleration time can reach 7.7 seconds at the fastest. For a medium-sized SUV, such acceleration performance is already quite good. In addition, the vehicle is also equipped with an advanced chassis adjustment and suspension system, which makes the driving experience more smooth and comfortable.

Second, battery life: long battery life to meet daily needs

Battery life is one of the most concerned issues for electric vehicle consumers. Skyworth EV6 offers a variety of battery capacity options, including 55.33kWh, 57.51kWh and 71.98kWh, corresponding to the NEDC range of 404km, 410km and 520km respectively. Among them, the version with a maximum battery life of 520 kilometers is in the leading position in the same class of models, which is enough to meet the daily travel needs of most consumers. In addition, Skyworth EV6 also supports fast charging technology, which can replenish the battery in a short time, further enhancing the convenience of using the car.

III. Rich configuration and intelligent interconnection

In terms of configuration, Skyworth EV6 also performs well. The interior of the new car adopts a symmetrical layout, equipped with a 12.3-inch full LCD meter and a 12.8-inch multimedia display, which is full of technology. At the same time, the vehicle is also equipped with Skyworth Skylink intelligent network system, which supports functions such as voice control, online navigation, vehicle to everything, etc., providing users with a convenient intelligent interaction experience. In addition, Skyworth EV6 is also equipped with a number of active safety configurations, such as automatic emergency braking, lane departure warning, etc., to further enhance driving safety.

IV. Price positioning: in the mid-to-high-end market, how cost-effective is it?

The price range of Skyworth EV6 is 14.68-28 5,000 yuan, which makes it in the mid- to high-end electric vehicle market. For consumers, the choice in this price range is quite rich, including popular models such as Tesla and BYD Song PLUS EV. Therefore, Skyworth EV6 needs to make more efforts in cost performance to attract consumers. From the current market feedback, Skyworth EV6 performs well in terms of configuration and battery life, but it still needs to be strengthened in terms of brand influence and after-sales services.

Fifth, market feedback: average sales, how is the reputation?

Since the launch of Skyworth EV6, the market sales volume has not reached the expected level. According to the latest data, Skyworth EV6 has a relatively low share in the domestic SUV market, and its sales rank is low. This may be related to Skyworth’s lack of brand influence in the field of new energy vehicles. However, from the user’s word of mouth, Skyworth EV6 has received a lot of praise in terms of battery life, configuration, driving experience, etc. Users generally believe that the vehicle has spacious space, abundant power, and good handling. At the same time, the intelligent interconnection system has also brought a lot of convenience. Of course, some users have also reported problems such as the large smell of the vehicle interior and poor sound quality.

Sixth, comprehensive evaluation: Can Skyworth EV6 become the first choice for car purchases?

Based on the above analysis, we can see that Skyworth EV6 has shown a certain degree of competitiveness in terms of performance, battery life, configuration, etc. However, in order to become the first choice for consumers to buy cars, Skyworth EV6 still needs to be improved and enhanced in the following aspects:

1. ** Brand influence **: Skyworth’s brand influence in the field of new energy vehicles is relatively weak, and it is necessary to strengthen branding and marketing activities to improve branding impression and reputation.

2. ** after-sales services **: A complete after-sales services system is one of the important factors to attract consumers. Skyworth Automotive needs to establish a sound after-sales services network to improve service quality and efficiency and provide consumers with a more convenient and considerate service experience.

3. ** Cost-effective **: In the context of intense competition in the mid-to-high-end electric vehicle market, Skyworth EV6 needs to make more efforts in cost performance. Reduce the price or increase the added value of the product by optimizing the cost structure, improving product quality and performance, etc., so as to enhance the market competitiveness.

4. ** User feedback **: Timely improvement and optimization for user feedback problems. For example, improve the air quality in the car, improve the sound quality and other details; at the same time strengthen user communication and exchange mechanism construction, timely understanding of user requests and feedback and make corresponding adjustments.

VII. Summary: One of the options worth considering

To sum up, Skyworth EV6, as a medium-sized pure electric SUV, has shown certain competitiveness in terms of performance, battery life, configuration, etc. Although the brand influence is weak and the market sales are average, it performs well in terms of user reputation and has a lot of room for improvement. For consumers who pay attention to battery life, configuration and driving experience, Skyworth EV6 is one of the options worth considering. Of course, before purchasing a car, consumers are advised to fully understand the information on vehicle performance, price, after-sales services, etc., and make rational decisions according to their own needs and budget.

In terms of appearance, the front face design is very atmospheric, the middle part is a straight waterfall grille design, and with the straight waterfall chrome decoration, the front of the car looks very imposing. The shapes on both sides are also very full and exquisite, with a certain aggressive design, and the recognition after lighting is also very high. The design of the two raised lines on the hood is also relatively full, and the shape of the fog light area on the upper and lower sides increases the sense of movement of the whole vehicle. The design of the whole front face is very atmospheric and luxurious! .

In terms of interior, the interior of Hongqi hs5 is designed in an embracing style. The center console and the doors are decorated with wooden decorative plates on both sides. A large area of soft bags and chrome trim strips enhance the sense of grade of the whole vehicle. The three-piece style is still relatively exquisite. The cool all-LCD instrument panel and the 12.3-inch central control large screen are integrated and decorated with a large number of chrome trim strips, which is very high-end.

The length, width and height are 4785×1905×1700mm respectively, and the wheelbase is 2870 mm. In the same class, the wheelbase of Hongqi HS5 ranks 26th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Hongqi HS5 ranks 50th. The shape is very regular, and the storage volume is absolutely no problem for daily use.

Hongqi HS5 is equipped with a 2.0 engine with a maximum output of 185kW and a maximum torque of 380Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. The official measured acceleration of Hongqi HS5 is 7.7S, ranking 57th among 180,000-250,000 SUV models.

The active/passive safety configuration of Hongqi HS5 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to have a more comprehensive and objective understanding of Hongqi HS5, you can go to the Easy Car Hongqi HS5 Forum and browse the messages of users who have bought the car in history.

　　site

　　On the 15th, more than 4,000 people gathered in Guangzhou Poly World Trade Expo Hall for a "jump" on the 2018 WeChat open course PRO. Almost at the same time, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on the WeChat platform.

　　"Jump" fire

　　Exceeding team expectations

　　On the morning of 15th, WeChat friends circle began to brush up: Zhang Xiaolong is going to show off a "jump" in front of more than 4,000 people today. The founder of WeChat, known as "the highest record has more than 6,000 points", ended his first jump in 2018 with 967 points in the attention of the audience. In this unique way, Zhang Xiaolong announced the official opening of the 2018 WeChat open course PRO.

　　In the opening speech, Zhang Xiaolong said that the game "Jump" was very interesting. I also ridiculed myself that after hitting 6000 points, I got a title called "Becoming a Buddha on the Site" and accidentally became a Buddhist department.

　　Regarding the original intention and fiery development of "TiYiTiao", Zhang Xiaolong said that "TiYiTiao" was only used as a Demo at first. It is a very simple game in the new version of WeChat to reflect the power of a platform such as WeChat applets and games.

　　After the game was released, its effect exceeded the expectations of the development team. "Because its DAU (daily active users) is about 100 million, but there are many plugins at the same time. I didn’t expect such a small game to have so many plugins. My friends in my circle of friends also scored a particularly high score, but I believe that he did not play it himself. "

　　Zhang Xiaolong said that there are about 30 people with more than 3,000 points in the system. "We hope that through an invitation, users who can now hit more than 3,000 points can come to our office and play in front of us, and they can get a very special gift."

　　Small game users exceeded 310 million.

　　From December 28, 2017, "Jump Jump" came out with the new version of WeChat. The cumulative number of users of "Jump Jump", which has not been online for a full moon, has reached 310 million. As one of the masterpieces of small games, "Tiaotiao" has a user retention rate of 65% the next day and 52% on the seventh day, far exceeding the average level of the mobile game industry.

　　Zhang Xiaolong said that the original intention of mini-games is to provide a more relaxed lifestyle, so that users can get away from information and social pressure, and take advantage of fragmented time to relax, which is actually a very serious matter. Small games will continue to be open to enterprise developers and individual developers in the future.

　　Applets will not replace traditional apps.

　　Since it was officially launched in January last year, the small program that first tried to scream has quietly spawned a brand-new mobile Internet ecosystem. According to the data released by the WeChat team at the conference site, there are currently 170 million daily active users in the applet ecosystem, 580,000 applets have been launched, attracting more than 1 million developers to join and covering 2,300 third-party development platforms.

　　In the past 52 weeks, the applet itself has maintained a small-step and fast-running upgrade iteration, and released 32 new capabilities, including store applets, nearby applets, applet development assistants, embedded web pages, custom components, and small games. More than 100 service experiences. At present, innovative applications of applets in various life scenes of China people have blossomed everywhere.

　　"Applets represent the future, and everything in the future may contain information, and applets are just such an information carrier and expression." Zhang Xiaolong said in the WeChat open class that applets will not replace traditional apps, but will enrich many scenes of apps.

　　Ubisoft and WeChat will cooperate to launch online games.

　　In the open class on 15th, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on WeChat platform. Both sides will give full play to their respective advantages and provide users with small game products with interesting gameplay, rich content and high quality experience.

　　UBISOFT is a leading enterprise in R&D, distribution and sales of interactive entertainment games and services. It has a variety of world-renowned brands, including Assassin’s Creed, Dancing Full, Lehman, Crying Out in a Lonely Island and other best-selling works. Ubisoft’s sales in the fiscal year 2016-2017 were 1.46 billion euros.

　　By the end of the third quarter of 2017, the number of monthly active users of WeChat reached 980 million. Since the launch of the applet on January 9, 2017, it has been widely concerned by third-party developers, and the small game is a brand-new category just launched by WeChat applet.

　　Our reporter Yang Ye.

　　sound

　　I believe many people have been screened by a game called "Jump" recently. Anyway, when reporters go to restaurants to eat, almost everyone holds their mobile phones, and then they only hear duang~duang~duang~

　　A game that can’t make money, what is it to attract the disabled party to fight and fight? The reporter chatted with players and scientists about this topic.

　　"Jump" game,

　　It’s called decompression, and it’s really "scheming"

　　A colleague of the reporter, the highest record is 179 points — — According to the statistics of online celebrity "Bi Dao" (note: Bi Xiaotian, Ph.D. student of Tsinghua University Chemical Engineering Department, who posted the online post "The gap between grabbing and grabbing WeChat red packets first is so big" last Spring Festival), 70% of the "jumping" players failed to score 110 points. Therefore, this colleague’s achievements in jumping out a little bit are very admirable.

　　But my colleague told me that her initial motivation was: "When I first played, my circle of friends was always behind someone I didn’t like. I must overtake him and keep a certain distance from him."

　　Wearing a decompression coat, but the ranking reveals the scheming.

　　So jumping is a decompression game, and probably the first few sets will make you feel relieved of work pressure. As long as you have played a few games, everyone will understand that this game has a ranking. And ranking is the most stressful thing in the world. People are definitely more irritating than people. Forcibly setting the ranking of friends circle is really the biggest trick of this game.

　　Li Dan, a master of sociology at Tongji University, told me that one of the important reasons for everyone’s repeated defeats and wars is: "It may have played a social role." Because the scores you "jump out" will participate in the ranking of friends, "ranking means interaction."

　　"Being keen on playing this game can be understood as looking for a sense of existence to satisfy your little vanity." Li Dan analysis.

　　Why can’t adults play with children? Do you accept these explanations?

　　Others found that, judging from the crowd distribution and performance statistics of "Jump" players, it seems that adults can’t play with children. For example, in our editorial department, it is the 8-year-old girl of my colleague’s family who can find the feeling of jumping out of 200 points quickly within ten minutes.

　　How to explain this phenomenon? According to the data summarized by online celebrity’s "Bi Dao", you can jump step by step with the time, and your grades will definitely go up. "In addition, when many people are close to their best achievements in history, their mentality will be unstable, and they will be flustered and die." According to the summary of "Bi Dao", from this point of view, children may have higher concentration than adults, and they don’t have too many distractions, and they also play more easily.

　　However, Jin Cancan said this — — "The secret is that I found that there will be extra points for staying on each special prop — — Water from the manhole cover flows out, adding 5 points; If the middle layer of the Rubik’s Cube turns positive, you can add 10 points; When the convenience store opens, you can add 15 points and the music box can add 30 points. "

　　Adults vomited blood in succession, so why didn’t they sum up such a strategy?

　　According to qianjiang evening news

　　trend

　　Zhang Xiaolong, senior executive vice president of Tencent Group and known as the "father of WeChat", said on the 15 th in the 2018 WeChat open class PRO in Guangzhou that the goal of WeChat is to be the best tool on the Internet; Wechat will not go to see the chat record; WeChat WeChat official account APP will be released, and the appreciation function will also be restored; In 2018, WeChat will further explore offline life.

　　Wechat doesn’t read chat records

　　WeChat official account appreciates that it will resume.

　　"For WeChat, we follow the concept of respecting users and individuals." Zhang Xiaolong said that this means that WeChat regards users as friends, that it must provide users with the best products and services, and that it will not look at users’ chat records. "Since the first version of WeChat, the system has been designed like this.".

　　For some people who questioned that "WeChat can’t even synchronize chat records in the cloud". Zhang Xiaolong said that from the perspective of protecting users’ privacy, it is safest to have no user chat records in the system, and WeChat will not violate users’ privacy, including never sending harassing messages to users. In addition, Zhang Xiaolong also said that WeChat will explore offline life in the next step. "In 2018, we hope to make some new attempts. Exploring the wonderful life offline is a direction we want to try." He said.

　　Wechat WeChat official account will release the APP appreciation function and will return.

　　"In the past, there was only a management platform for the WeChat public platform, but in the future, WeChat official account will also have a mobile APP." Zhang Xiaolong said, in fact, I made a WeChat official account APP before, but it has never been released, because I have been wondering whether to transplant the functions on the computer platform or design a better APP for the mobile phone platform.

　　"Now this APP has been done almost, and it may be released soon." Zhang Xiaolong said.

　　Regarding WeChat official account’s appreciation, Zhang Xiaolong said that after coordination with Apple, everyone has reached some consensus, and will soon restore the "appreciation" function, and will make great changes to turn the previous appreciation of WeChat official account into an appreciation for the author.

　　"In the future, in the public platform, you will see that the author is an independent column. You can see the introduction of each author and the articles he has published. An author can contribute different WeChat official account." Zhang Xiaolong said that the next step will be to consider whether there are other ways to make WeChat WeChat official account produce short content.

　　Applets need to grow slowly.

　　In the past, when we went to some restaurants, we could only queue up to order food. Now, through the corresponding small programs, we have realized scanning code for ordering food and scanning code for checkout. In life, applets have been used in many scenes to facilitate our lives.

　　Tencent data shows that the number of daily users of WeChat applets has reached 170 million, of which 30% are in first-tier cities and 31% are in fourth-tier cities and below. The number of online applets has reached 580,000, and the number of enterprises and individual developers of applets has exceeded 1 million.

　　But Zhang Xiaolong doesn’t want applets to be "fattened". "Because I think that for some future-oriented infrastructure facilities, it is not that we design its functions well, and users will succeed immediately when they get involved. On the contrary, we need a longer period to pave the way for it and need it to grow up slowly." Zhang Xiaolong said.

　　Zhang Xiaolong also said that small programs are not specially prepared for a certain field, which does not mean that e-commerce is now a slogan or for e-commerce; Wechat will not be a centralized diversion portal for applets, and it is hoped that applets will be a larger platform based on decentralization. According to Xinhua News Agency

With the improvement of the economic level, the increase in the demand for gifts, the development of live e-commerce and many other factors, the market size of new mooncakes represented by black truffle flowing heart milk yellow mooncakes is developing rapidly, and the market competition between black truffle flowing heart milk yellow mooncakes of various brands is fierce. In the mid-autumn of last year, Meicheng black truffle flowing heart milk yellow mooncakes stood out among many brands. According to Frost & Sullivan, a global growth consulting firm, based on the research on the national black truffle flowing heart milk yellow mooncake market, Meicheng mooncakes were awarded the market position certification of "black truffle flowing heart milk yellow mooncake is the first in the country in sales".

As a company specializing in the production of high-quality food souvenirs, Meicheng Food has been walking on the road of brand excellence since its establishment in 2019, creating unique product differentiation advantages by inheriting the concept of innovation and product art, and laying out diversified marketing channels, achieving a rapid leap in branding impression and market share.

Driven by R & D innovation

A strong break in the mooncake market

At the beginning of its establishment, Meicheng focused on technical research and Product Research & Development, with technical strength as the core, adhered to brand independent research and development, continued to upgrade products, and strengthened core technology innovation. At the same time, by building a multi-industrial system, introducing domestic and foreign intelligent advanced production equipment, the world’s leading quality inspection equipment, fully released the new potential of Meicheng brand independent research and development and production, and promoted product upgrade and iteration. The birth of Meicheng black truffle flowing heart milk yellow moon cake, after thousands of formula attempts, combined with repeated adjustments in Chinese and Western pastry processes and techniques, and incorporated edible "black diamonds" to create a luxurious taste of flowing heart burst pulp.

美诚黑松露流心奶黄月饼亮相后，就强势包揽了国内外多项大奖，2021年黑松露流心奶黄月饼荣获“创新金奖”;2022年，初登国际舞台即征服一众国际名厨，荣获“蒙特奖·银奖”以及国际美味大奖;2023年，荣获中国烘焙美食文化节“中华名饼”称号。在持续的产品研发与技术升级中，美诚品牌不仅树立了行业的新标杆，更引领了月饼市场的创新潮流，美诚月饼的品质与口感不断得到提升，收获了众多年轻消费者的喜爱。

全渠道营销布局

实现销量新突破

美诚深知在当前激烈的市场竞争环境之下，除了加强技术研发，提升产品质量之外，更要注重品牌建设和市场推广，因此美诚不断创新营销手段，通过布局多元化的营销策略，契合新生代群体的消费场景，达到品牌的高效传播与高频触达。

美诚充分利用直播电商的优势，通过品牌自播+头部达人直播带货的模式，让消费者更直观地感受到月饼的品质和口感，不仅提升了美诚的品牌曝光率，也带动了销量的快速增长。线下美诚则通过与大型商超的合作，实现了品牌的广泛覆盖，美诚月饼凭借高端的礼盒设计抢占商超C位，吸引大量顾客驻足购买，提升了品牌的信誉度和口碑，通过线上线下相结合的多元化营销布局，美诚月饼成功实现了市场占有率的逐年攀升。

未来，美诚将继续坚持研发创新，不断提升产品质量和口感，推出更多艺术食品的同时，积极深化市场布局，实现品牌的全渠道覆盖，相信在不久的将来，美诚将以更加优质的产品和更加完善的市场布局，赢得更多消费者的喜爱和信任，为行业高质量发展贡献力量。