On February 9th, the online staff of Qinma Hot Pot was busy. On this day, only the online New Year’s Eve hot pot package order was received, and 180 orders were received.
This is a microcosm of the online booking of catering enterprises in Chongqing since Chongqing launched the online New Year Festival and online New Year’s Eve booking, in order to make it easier for people staying in Chongqing for the New Year.
Banquet packages around 300 yuan are the most popular
According to the person in charge of Qinma Hot Pot, this year’s online dinner of Qinma Hot Pot has launched 10-person packages, 8-person packages, 6-person packages and 4-person packages. The price of these packages ranges from 300 yuan to 800 yuan, and the best one is the package for 6-8 people, with the original price of 438 yuan and the preferential price of 388 yuan during the Spring Festival.
"Usually, I take out about 30 orders a day. During the Spring Festival, the closer I get to the Spring Festival, the more take-out orders. February 9 is the most day, and I received more than 180 orders." The person in charge said that the online hot pot dinner package of more than 300 yuan sold the best. Among them, the hot pot must order beef tripe, duck intestines and fresh-cut grassland beef with the highest click-through rate; Duck blood and mushrooms in vegetarian dishes are also highly clicked.
At the same time, during the Spring Festival this year, Liziba Liangshan Chicken launched four sets of meals, including four meals, eight meals, three to four meals and six to eight meals. According to reports, the business of the set meal in February exceeded 500,000 yuan, among which the meal for 3-4 people was the most popular, and the price was 227 yuan.
Liziba Liangshan Chicken introduced that in this year’s dinner reservation, the signature dish Liziba Liangshan Chicken is the most popular. Secondly, the popular signature dishes such as Zhao Jie chicken offal and beauty pig hands are also deeply loved by consumers.
Beef is a must for almost every hot pot.
Yang Changjiang, general manager of Jie Fangbei Jiuchongtian Revolving Restaurant, told reporters that online orders have risen sharply, with more than 80 online orders that night.
According to the person in charge of Brother Zhou’s hot pot, since the online Chinese New Year Festival was held, the online group purchase of enterprises has risen sharply, and the online ordering of individuals has increased since the end of January, and the monthly subscription volume has increased by at least 30%.
Take Brother Zhou’s Auto Expo Store as an example. On February 10th, 24 online orders were delivered. Up to now, only 12 orders were received on New Year’s Eve, and most of them were large orders for about 10 people, ranging from 900 to 1,500 yuan.
Among them, the waist slice package is the best, followed by the hairy belly package and the duck sausage package. The meat dishes with the most hits are mainly Brother Zhou’s broadsword waist slices, hairy belly, duck intestines and freshly cut beef. The most clicked materials include lotus root slices, bean sprouts and mushrooms.
Major hot pot enterprises said that in recent two years, beef is almost a must-have dish for every hot pot, replacing the traditional dishes of Chongqing hot pot, such as yellow throat, brain flower, lunch meat and crisp meat, and becoming one of the most clicked meat dishes, which also shows that people’s nutritional awareness is getting stronger and stronger, and hot pot dishes are constantly being enriched and adjusted.
It is estimated that more than 300,000 tables will be booked for online New Year’s Eve dinner and group annual banquet.
It is understood that in order to make it easy for people who stay in Chongqing for the New Year, the Chongqing Municipal Commission of Commerce has launched the "Home Shopping Online New Year" and the 2021 Aishang Chongqing Online New Year Festival since January 20.
At the same time, on February 1, Chongqing launched the activity of sending New Year’s Eve dinner home, and 278 catering enterprises or restaurants volunteered to participate in the activity.
Jie Fangbei Jiuchongtian Revolving Restaurant, Liangjiang Lijing Hotel, etc. all offer special packages for New Year’s Eve dinner. Qin Ma Hot Pot, Brother Zhou Hot Pot, Wood Stove, Lotus Room, etc., all have discounts on online ordering.
According to the data from Chongqing Municipal Commission of Commerce, the local community e-commerce platform "Explosives King" in Chongqing and 25 local catering merchants in N37 Moonlight City Commercial Center launched the New Year’s Eve dinner home delivery activity. Up to now, the total transaction volume of the platform was 5.9 million yuan, and the order volume increased by 219% year-on-year, and the number of daily users exceeded 28,000.
It is estimated that during the Spring Festival this year, more than 300,000 tables will be booked for online New Year’s Eve and group annual banquets in the city, and the estimated turnover will exceed 200 million yuan, which will effectively meet the consumption demand of citizens for New Year’s Eve and reunion dinner and fully release the consumption potential of catering services.
Upstream News-chongqing morning post reporter Xu Ju
