标签： 苏州喝茶服务vx

Text | Entertainment Unicorn, Author | Sugar Fried Hawthorn

"In the next three dramas, the real names of Renyitang and Tang Xianyou will definitely become important plots in the drama." The last wave of public opinion topics at the end of May was handed over to the reasoning writer Zi Jinchen — — The original author of Hidden Corner and Silent Truth. And this right protection, which was ridiculed by netizens as "miserable and funny", has a different temperament because of the addition of "online celebrity Program" and "1818 golden eye".

On May 29th, Zi Jinchen went to a traditional Chinese medicine hospital to treat lumbar muscle strain. After spending 4,500 yuan on a small molecule anti-inflammatory needle to make the low back pain stiff and went to the hospital to seek an explanation, he shouted "1818 golden eye" and "took orders" in the afternoon. On the evening of 30th, Zi Jinchen appeared in "1818 golden eye", and the number of related videos was over 10 million.

An hour later, the official micro-synchronization health bureau imposed administrative penalties on the hospitals and doctors involved; On June 1st, Ada Choi issued a statement saying that he had never treated any diseases in the hospital. Celebrity appearance, celebrity rumor, online celebrity program blessing, public opinion boosting,The phenomenon of "fake medical institutions" quickly triggered a storm of investigation: Yesterday, Zi Jinchen announced the latest progress that the Health and Health Bureau had inspected 16 medical institutions and filed 7 cases for investigation.

At this point, the first celebrity’s rights protection incident in 1818 golden eye has been successfully solved, but the focus of public opinion in the whole process has gone astray: "dream linkage", "breaking the dimensional wall" and "sure enough, everyone in 1818 golden eye seems to have a low IQ" … … People’s livelihood programs and network celebrities and stars seem to be forming a strange chemical reaction.

Sand sculpture temperament, large-scale magical realism, and wonderful flowers, 1818 golden eye has been successfully published by virtue of its unique painting style, becoming another kind of "good heart" for young people, and naturally there is a younger way to interpret it:The era of face-breaking.From the unexpected popularity of Xiao Wu, the hairline, to the fact that Xiao Zhang, whose hand was cut by the glass door in the bathroom last year, incited more than 1.5 billion Weibo readers, the "1818 golden eye Handsome Group" successfully debuted, and the program became the cradle of a new generation of online celebrity.

On the other side of "amateur’s popularity", what is rarely paid attention to is the celebrity group with the same sense of existence in the program.As the first celebrity who appeared in 1818 golden eye to defend rights, Zi Jinchen’s rights protection incident is obviously an excellent opportunity to examine the relationship between the celebrity groups that are blown up high every day and the livelihood issues that look more "trivial". This has never been a fragmented existence, and 1818 golden eye is undoubtedly the mirror.

Simply sort out the star topics that have appeared in 1818 golden eye and roughly divide them into four categories:One is the active appearance of rights protection class represented by Zi Jinchen.In fact, there are many cases in which "safeguarding rights" is the key word in the entertainment circle, but most of them are solved by Weibo’s shouting or resorting to law. The most common cases are suing fans for infringement of rights and interests, music copyright disputes, plagiarism represented by Jing M.Guo and Yu Zheng, and so on. A program like Zi Jinchen’s initiative to help people’s livelihood is the first case.

The second is that stars are reported as interested parties and related bodies.At the beginning of April, the "roof collapse" incident of Xianhezhuang, a catering brand with Chen Heshen, which was reported on the program, also caused widespread concern. Later, Michael Chen apologized in Weibo and said that he would conduct a comprehensive investigation of potential safety hazards in stores across the country. In addition, at the end of last year, the program also reported that there was a problem with the course of learning tyrants in Hai Qing Dynasty. Hou Qing said that "there is no endorsement relationship, and the money is still owed during the endorsement period".

If the stars in the former do have commercial connections with them, thenThe third phenomenon appears more frequently in people’s livelihood programs: the stars themselves don’t know, but they do have a negative impact on the economy or life.The most typical case is the "fake Jin Dong" incident, which was heated up last year. Although it was not exposed in "1818 golden eye", it was also from the livelihood program "Happiness Formula" of Jiangxi Metropolitan Channel.

There are also such reports in 1818 golden eye. Similar to the sudden thunder of milk tea brands endorsed by Ma Yili and Ryan, the milk tea brand Chumi once recruited franchisees in the name of Yang Mi, and the victim claimed that "the licensor promised the artist Yang Mi to participate in the project promotion", but it was later confirmed that Yang Mi was not the brand spokesperson, and the brand only "purchased the right to use the portrait belonging to Yang Mi from Tiny Times column and agreed to use it commercially".

Apart from commercial disputes, another phenomenon frequently associated with stars in 1818 golden eye is "psychological fraud of fans".In recent years, there are not a few "emotional" scams reported in this program, such as the online dating boyfriend who looks like Allen was cheated by 80,000 yuan, and the members who look like Yang Yang on the dating website attracted recharge, and there are also many cosmetic appeals that are in line with Dilraba and Angelababy. In addition, programs such as "Zero Distance in Nanjing" and "Guangdong Taiwan Today’s Concern" exposed the phenomenon that hackers were cheated of deleting black posts for idols for 8,000 yuan, students were cheated of joining star fans for more than 30,000 yuan, and stars were recharged 10 times on their birthdays.

Compared with online celebrity programs and "Star-making Factory",The connection between people’s livelihood news programs represented by 1818 golden eye and stars is more like a variety of people’s livelihood under the fan economy, which comprehensively exposes the "hidden corner" behind the glamour.In addition to the common celebrity endorsements and celebrity entrepreneurial storms, a series of gray products and black products originated from the influence of stars are constantly fermenting and harming people’s livelihood, and this is the reality that deserves more attention besides the wonderful rewards and amateur popularity.

Zi Jinchen’s appearance in 1818 golden eye should be a dual node of celebrity groups and people’s livelihood programs. But how easy is this "unconventional"? The former is probably the "forbearance" in China people’s bones, while the lack of awareness of rights protection and the "difficulty in rights protection" really hit the reality of ordinary people. "Under normal circumstances, ordinary people have no evidence and no energy. The truer people can only return the money at most. They still continue to cheat. It is very rare to meet me with such bad money."

However, since he chose to expose the incident on the 29th, the public opinion he faced is diverse. Apart from jokes such as "not looking too smart", there are also many malicious voices such as "hype" and "deserved it". The "victim guilt theory" has never been absent on the Internet. Since the 30th, he has issued a number of clarifications to Weibo, saying that he does not ask for an apology and the amount of compensation will be multiplied, "purely to expose this kind of thing".

Zi Jinchen, who is defending rights, put up a Weibo, which wrote: "I may have used my influence to defend rights, but I don’t have any economic demands. You really underestimate me. My time cost is also very expensive, because I am not alone. I saw teenagers doing the same thing yesterday. Most of these hospitals won’t kill people, and ordinary people can’t get hot search when they encounter ordinary things. "

In fact, the rapid action of relevant departments and the high attention of public opinion within five days have indeed made his road to safeguarding rights smoother. On the other hand, Zi Jinchen’s appearance in safeguarding rights also made the market see the deeper reasons behind the "source of joy" of this online celebrity livelihood program:It takes only one day from being called to take orders, to investigating and visiting and then broadcasting, from the victim’s dictation, to visiting the hospital involved and connecting with the health bureau.

This should be a time when the news ability of this online celebrity program is once again concerned by the mass market, and it is really concerned because of serving the people. At the same time, the relevant regional health and health bureaus revealed by Zi Jinchen in Weibo will launch a "big investigation" to comprehensively rectify this chaos. The influence of celebrity stars can be seen. In fact, some netizens shouted in Weibo that "the influence of celebrities should be used to expose these scams and abducts bad style."

Another feedback of star influence should be the quick action of the stars involved after the program is exposed.After the Xianhezhuang incident, Chen Hefang quickly gave his handling opinions and said that he had reached a settlement with the victims. Whether defending rights, defending rights or being related, the exposure and amplification of 1818 golden eye and other programs are forming a positive effect, urging the rapid resolution of the incident. And this is the influence that ordinary people and ordinary things are difficult to form.

At the same time, corresponding to 1818 golden eye’s frequent hot search in Weibo and its rapid popularity in bilibili, the market has always questioned the out-of-focus public opinion of Ke Yan’s generation. Behind the instant success of Xiao Zhang, few people still remember his original intention. In the "Who should be responsible for this matter" vote released by Guan Wei, 265,000 of the 365,000 people said that "it can’t be Xiao Zhang’s responsibility anyway"; After the follow-up compensation was communicated to Weibo, the number of praises was 163,000, and Weibo, who exposed the matter, praised nearly 3 million, and forwarded and commented more than 240,000, which was far from the same.

In the Internet age, the market naturally prefers those fresh, interesting and even sand sculpture information. 1818 golden eye is in the first place, and a number of similar programs, such as Xiaoli Help, and of course, a group of amateurs who quickly became popular. This may be the way to survive in the era of traffic, but it is worth noting that this can only be the first step out of the circle, not the long-term way.

People’s livelihood programs are still a rich mine. When the carnival and the joy of sand sculpture fade away, what really makes them stand firm in the market lies in."people’s livelihood"In itself. The "celebrity effect" once scattered in 1818 golden eye may be a good breakthrough, but there are more dimensions to be developed, problems to be dealt with and degrees to be grasped. Whenever people’s livelihood is the foundation, it is the way to stand on the ground.

　　On July 9, in the agricultural residue testing room of Bainian Supply and Marketing Smart Farmers’ Market in Shapingba District, Chongqing, the staff was conducting a quick inspection of the vegetables sent by the citizens. Photo by Sun Kaifang

　　On November 6, students of Mingde Primary School in Jiajiaying Town, Xuanhua District, Zhangjiakou City, Hebei Province were eating a free nutritious breakfast. Photo by Chen Xiaodong

　　On April 15th, medical staff from the Community Health Service Center of Runzhou Industrial Park in Zhenjiang City, Jiangsu Province came to Zhengrunzhou Community to preach and popularize scientific knowledge about cancer prevention to residents. Photo by Shi Yucheng

　　On July 17th, Shanghai Jiayuan Community, Mashan Community, Anqing City, Anhui Province launched a large-scale free clinic with the theme of "Creating Civilization, Giving Health, Benefiting People’s Livelihood and Promoting Harmony". Photo by Huang Youan

　　On October 19, visitors experienced the remote connection with doctors by using "micro-medical communication" in Wuzhen Internet Hospital, Jiaxing City, Zhejiang Province. Xinhua News Agency reporter Huang Zongzhi photo

　　On November 29th, at the Yongfeng Financial Control Exhibition Area of Taipei Financial Technology Exhibition held in Taipei World Trade Center, visitors experienced the "Sweat is not in vain" sports APP. Xinhua News Agency reporter Jin Liwang photo

　　On October 29th, in the pilot class of vision protection in Xinyi Road Primary School, Qinhuangdao City, Hebei Province, students were learning the scientific pen-holding posture. Photo by Cao Jianxiong

　　Doctors do live broadcast to popularize health knowledge, it is more convenient to see a doctor with online service, the national fitness method is more fashionable, and food safety is effectively guaranteed … … In the coming year of 2019, everyone is more concerned about their healthy life, and all sectors of society provide more convenience through various channels to protect their health.

　　On the road to a well-off society for all, the health of all is the cornerstone. When you are in good health, if you eat well, the happiness index of our people will naturally go up.

　　Take multiple measures simultaneously:

　　Ensure the "safety on the tip of the tongue" of the people

　　Pesticide residues, excessive heavy metals, illegal addition, waste oil … … These food safety problems have always been a big problem for the people.

　　On December 1 this year, the newly revised Regulations on the Implementation of the Food Safety Law was officially implemented, adhering to the "four strictest" requirements, supplementing the shortcomings and strong and weak items on the basis of the Food Safety Law, and governing the country with good laws to protect the people’s "safety on the tip of the tongue". It also puts forward specific requirements for catering service providers, unit canteens, and third-party platform providers of online food transactions.

　　At the same time, this year’s joint action to rectify food safety issues has also achieved new results. The market supervision departments took joint actions to focus on people’s worries, anxieties and troubles, and launched a concentrated crackdown on such key issues as "production and operation without permission, excessive use of food additives, illegal addition of non-edible substances in food, operation of meat without quarantine or unqualified quarantine, and production and operation of cottage food".

　　The food safety situation is improving, but it is impossible to solve the food safety problem in one battle. Strengthening food safety is related to the health and life safety of more than 1.3 billion people in China. Under the new situation, the people have many new expectations. To ensure the "safety on the tip of the tongue" of the people, we must make persistent efforts to make the work more detailed and practical.

　　Scientific diet:

　　Life is more "nutritious"

　　This year, the topic of avocado import suddenly caught fire. This ugly fruit doesn’t taste like fruit. In 2010, China’s import volume was less than 2 tons, but it increased by more than 16,000 times in a few years.

　　Why? From the health label. Rich in monounsaturated fatty acids, dietary fiber and potassium, avocado has become a healthy food favored by many people who pay attention to scientific diet.

　　Around us, there are probably always a few friends who care about weight and relatives who care about food. They are "drifting away" from carbohydrates and "at odds" with high sugar and high oil. At the same time, they believe that a healthy diet does not mean being "hungry". Therefore, foods such as avocado and quinoa have sprung up and become synonymous with healthy eating.

　　It can be said that more and more people are willing to move closer to science and balance in diet, and begin to emphasize limiting salt and reducing oil, nutritious diet, fine and coarse collocation and scientific cooking in order to forge a better self.

　　Everyone is so concerned about the scientific diet, in the final analysis, it is because of "warehouse storage". Statistics show that the per capita consumption of rations in China has decreased by 40% compared with more than 30 years ago, the consumption of meat, eggs and milk has tripled, and the consumption of edible vegetable oil has nearly tripled. This means that people eat less than half a steamed bread, but their lives are more "nutritious".

　　Health science:

　　Not only is it right, it’s also interesting.

　　With the development of economy and society, Chinese people have a strong demand for health knowledge. At the same time, with the promotion and encouragement of national policies, with the rise of new communication means such as two micro-terminals and short video platforms, health science popularization has embarked on the fast lane.

　　As the main force of popular science, the productivity of popular science among doctors has been greatly released, from the spontaneous action of doctors in the past to the conscious action required by the state.

　　In the process, some doctors became online celebrity. Someone said: "In the traditional way, even a famous doctor can’t build 100,000 trusted patient relationships in his life. Now, it can be quickly established through a new communication platform. "

　　The new means of communication requires doctors to be more flexible when doing popular science, not to follow the book, but also to meet people’s diverse needs. Talking about the principle of disease, clarifying the misunderstanding of weight loss and judging the nutritional status of children … … In a relaxed atmosphere, health knowledge is heard and the effect is naturally good.

　　In this way, the most authoritative doctor, the most extensive platform and the most suitable form, together with the three, have formed a new pattern of trinity health communication. The number of beneficiaries should be calculated in tens of millions.

　　Health rumors:

　　Multi-parties join hands to form a rumor.

　　In the past, the field of health care was the hardest hit by rumors. What to drink mung bean soup to treat cardiovascular and cerebrovascular diseases, smoke vinegar in the house to prevent colds, and "Cancer Prevention Institute" published the list of anticancer vegetables & HELIP; … Our common people have not seen this kind of health-preserving theory at ordinary times, and some people have suffered greatly from it. Therefore, health rumors are most hated by people.

　　With the improvement of public health literacy, the use of modern means of communication, the admission of more professionals and the rapid response of relevant functional departments, the market for health rumors is getting smaller and smaller, and they are often attacked by everyone as soon as they show signs of widespread spread.

　　Not long ago, a limited liability company in Xi ‘an "Drinking Wind and Bigu Chinese Culture Communication" claimed that it could achieve health-preserving purposes such as losing weight, reducing age and treating stomach diseases by not eating, and also received government subsidies, which caused public doubts. In this regard, the local industrial and commercial administration department quickly set up an investigation team to investigate the company according to the law. As a result, the company closed down and the subsidy was cancelled.

　　According to media reports, a doctor in Shanghai chatted with netizens in the webcast room, and answered questions from treatment to health care, and gained tens of thousands of praises in just one hour. Between a break and a stand, the regular army occupied the main position of health care. Is there room for rumors?

　　Smart medical care:

　　It is more convenient to save a long queue to see a doctor.

　　In Beijing, patients can make an appointment to register in 27 municipal hospitals such as Peking University Cancer Hospital and Tiantan Hospital through the "Beijing Medical Link" WeChat WeChat official account.

　　In Shanghai, patients can make one-click APPointments for all tertiary hospitals and some secondary hospitals in the city on the "Shanghai Health Cloud" app, and at the same time use big data application technology to manage their own health records.

　　In Wuhan, the "Future Hospital" jointly built by central hospital of wuhan and Ali Health and Alipay was unveiled. Through cooperation in financial payment system, medical insurance mobile payment function and other related fields, "Future Hospital" can provide patients with various services such as appointment registration and remote video follow-up.

　　At present, with the help of Internet technology, smart hospitals have emerged. When the patient logs in online and goes to the hospital, he can get the number, pay the fee and get the test results on the self-service equipment, which saves a lot of time in line and greatly improves the medical experience.

　　In June this year, the 5G commercial license was officially issued, and it has been applied in some places: network information transmission, ultra-high-definition video technology, etc. are applied to ultrasound, endoscope and surgical robot; Accelerate the integration of big data and artificial intelligence technology with CT, mr system and fundus camera & HELIP; … 5G is and will continue to play an important role in resolving the imbalance of medical resources and greatly expanding the space and content of medical and health services.

　　Online sports:

　　It’s not bad to spend less money on fitness

　　A few years ago, the Ministry of Sports monitored the fitness exercise of the domestic sports population, and the results showed that the two groups were big and the middle was small, that is to say, the proportion of children and the elderly was high, while the young and middle-aged groups were low.

　　Nowadays, the situation has changed, and data show that 26-mdash; The proportion of people in the 30-year-old age group who often participate in fitness activities exceeds 40%, which shows that the young and middle-aged groups have "moved"! On the one hand, the improvement of this situation is inseparable from people’s pursuit of health, on the other hand, it is also related to the promotion of endless fitness and sports applications.

　　Some white-collar workers are under great work pressure. They usually sit for a whole day, but they want to exercise, but they are hard to get away from work and can’t find a suitable fitness venue in their spare time. At this time, a simple and suitable mobile phone fitness software will come in handy. Open the software after work and follow the video to exercise. This "online gym" is flexible, not limited by the venue, and can be practiced at home and in the office, with good results. The cost is also low, at least it is much more cost-effective than spending thousands of dollars to get a fitness card, and the result is that you can’t go several times.

　　Nowadays, more and more scientific and technological means are applied to the health industry. Fancy sports software tailors exercise plans for bodybuilders, teaches fitness skills through videos and other means, and more bodybuilders share fitness experience with participants online. To some extent, this has alleviated the practical difficulties of young and middle-aged people in fitness and provided convenience for them to participate in fitness.

　　Prevention and control of myopia:

　　Let the children see the blue sky.

　　Electronic homework needs to be reported for no more than 20 minutes, using APP to arrange homework is regarded as a teaching accident, and the time for learning to use electronic products is controlled within 30 minutes every day … … Since the beginning of this year, all localities have taken effective measures to prevent myopia among teenagers, so that this health problem, which is of great concern to thousands of families, has been actively dealt with.

　　In April this year, National Health Commission held a press conference to introduce the survey results of myopia among children and adolescents in 2018. The overall myopia rate was 53.6%, including 14.5% for 6-year-old children, 36% for primary school students, 71.6% for junior high school students and 81% for senior high school students. The task of myopia prevention and control is arduous.

　　Of course, myopia is not a matter of a day or two, but with the rapid popularization of various electronic products and mobile terminals, children’s vision health is facing new threats: some children are addicted to playing mobile games, and their spare time is almost inseparable from mobile phones; Some teachers rely heavily on tablet computers to assign homework, making it the carrier of "sea tactics"; Some campuses promote information construction, and as a result, even the original extracurricular practice can not be separated from the display screen … …

　　At present, the prevention and control of juvenile myopia has risen to the height of national strategy, which is not only a health problem, but also affects the national economy and people’s livelihood and national security. Ophthalmologists reminded that the most important way to prevent myopia is to encourage children to go outdoors, embrace nature, and let their eyes see green trees and blue sky. Therefore, some places are exploring how to set aside more time for outdoor activities for children under the increasingly heavy academic burden. (Reporter Xiong Jian)