On May 3rd, at the May 1st South China International Auto Show, its brand-new model, Nano, made its official debut and started the pre-sale, with a total of five configurations, with the pre-sale price ranging from 89,900 yuan to 119,900 yuan.
As the first national-level strategic vehicle of Dongfeng Motor "Tianyuan Intelligent" in technology brands, with "Zhiqu Pratt & Whitney" as the core, it redefines the value standard of 100,000-yuan pure electric SUV with full-stack self-research technology, leapfrog space design, advanced intelligent driving and super cost performance, and the pre-sale order volume exceeded 11,600 units in the first hour, making it a phenomenal product in the new energy market.
Price Reconstruction: Declaration of "Technical Equality" in National Automobile Market
Under the background that the price of new energy vehicles is generally rising, Dongfeng Nano 06 has entered the market with a starting price of 89,900 yuan, facing competing products such as (starting from 99,800 yuan) and Wuling Binguo PLUS, and achieved a dimension reduction blow through the strategy of "high allocation and low price". Its top model is priced at 119,900 yuan, and the configuration of traditional 200,000-yuan models such as L2+ intelligent driving, cross-floor memory parking and 3C super fast charging is delegated to the mass market, creating a new paradigm of "technology inclusiveness".
The pre-sale rights and interests are also sincere: users can deduct 2066 yuan from the car purchase price by paying a deposit of 266 yuan, give electric tailgate, panoramic canopy and intellectual interest insurance worth 6 million yuan in a limited time, and upgrade colorful car paints for free, further lowering the threshold for car purchase.
Second, intelligent transition: Tianyuan technology creates a full-scene intellectual experience
High-level intelligent driving: map-free navigation+cross-floor parking Nano 06 is equipped with Tianyuan intelligent driving system, which breaks through the dependence on high-precision maps and realizes the intelligent navigation function of "available nationwide" through multi-sensor fusion. In the face of complex scenes such as construction diversion and continuous fork road, the system can independently plan the lane change path, and the success rate of up and down ramps is over 99%. The cross-floor memory parking function supports the learning of 20 2 km routes, and can meet the challenges of extremely narrow parking spaces (1.8 meters wide) and ramp parking spaces, and the parking success rate is increased by 12% compared with competing products.
2. Intelligent cabin interaction: 400ms response+scene ecology Tianyuan intelligent cabin system realizes smooth interaction of "seeing and speaking" with 400ms voice response speed (industry average 600ms) and 98% recognition rate. The original "nap mode" can adjust the seat to 121 degrees with one button, and with 256-color atmosphere lights and personalized HMI interface, the cockpit has evolved into a "third living space".
3. Intelligent control bottom layer: All-weather endurance is worry-free. The third-generation "Intelligent Enthalpy" thermal management system adopts direct heat pump+refrigerant direct cooling technology. The low-temperature endurance attenuation rate is as low as 35%, the high-temperature fast charging efficiency is improved by 25%, and the endurance achievement rate is still 85% at -10℃. 3C super fast charging technology can recharge 30%-80% of the power in 18 minutes, and increase the battery life by 114km in 5 minutes, thus completely solving the "charging anxiety".
Third, the space revolution: A0-class car body carries B-class life imagination.
Nano 06 has a wheelbase of 2715mm (the longest in its class) with a vehicle length of 4306mm, and the axle ratio is as high as 63%, the room rate is 85%, and the rear legroom is 985mm, 2.8 punches more than that of competing products. Its "Rubik’s Cube Space" design breaks the limitations of traditional A0-class vehicles:
Tiandi door design: the trunk is opened up and down in sections, and the lower half door bears 150kg, which can be transformed into a picnic table or observation deck;
Full-flat seat combination: the front row is laid down at 180 degrees to form a 1.8-meter camping bed, and the back row is connected with the heaven and earth gate to change to a 2-meter star-watching couch;
35 storage spaces: hidden cup holder, exclusive digital equipment slot, etc., and the storage capacity of odds and ends is improved by 40% compared with competing products.
Fourth, the security matrix: the quality of central enterprises to build a five-dimensional protection system
Relying on Dongfeng’s 56-year-old car-building experience, Nano 06 builds a five-dimensional protection of "structural safety+battery protection+intelligent early warning+emergency mechanism+cloud protection";
Body rigidity: 14% of the body is made of 1500MPa thermoformed steel, and the rigidity is increased by 18% compared with competing products;
Battery safety: IP68 protection+directional pressure relief design+cloud monitoring, acupuncture experiment without heat diffusion for 24 hours;
Emergency mechanism: Triple door unlocking design with the same origin as Warrior and Lantu, with the door opening rate of 100% after side impact.
V. Scene definition: the evolution from tools to "mobile living space"
Nano 06 pioneered the "free camping mode", and built a car tent with one key through voice command, which was three times more efficient than manual operation. V2L/V2V bi-directional charging and discharging support the simultaneous power supply for three high-power appliances, expanding the social scene of vehicle-to-vehicle charging. Combining the personalized car colors (such as riding on the waves, spreading wild green, etc.) and the theme of "natural interest" jointly signed by chinese national geography, Nano 06 extends the car scene to outdoor exploration, urban leisure, family travel and other dimensions, and truly realizes "one car with thousands of faces".
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At present, consumers’ demand for "transportation tools" has been upgraded to "intelligent lifestyle carriers". Nano 06, as a leader, promotes the industry from "parameter competition" to "experience revolution". Its globalization gene (which has landed in dozens of markets) has exported China’s new energy technology standards overseas, reshaping the global A0 market structure. See you at the South China International Auto Show-Dongfeng Nano booth on May 1-4.