"Decoding Game" Feng Xiaoyue became a "fighting god" and broke through the limit of beautiful men

The film Decoding Game, which was produced by andre morgan and Chen Xiyuan, directed by Li Hailong and starring Han Geng, Feng Xiaoyue, Li Yuan and Yamashita Tomohisa, exposed the behind-the-scenes footage. Different from the overbearing and cool image in the film, Feng Xiaoyue in the studio sometimes sells cute and sometimes funny. The style of "salt can be sweet" is a man’s style that has attracted countless fans.

 

"Zebra" strikes: Feng Xiaoyue shows the multiple charms of "cold face and warm man"

 

In The Decoding Game, Feng Xiaoyue plays a high-intelligence agent who is both righteous and evil, code-named "Zebra". Challenging this "duality" role is a test of the actor’s transformation ability. Feng Xiaoyue, who has always been the spokesman of "overbearing president" in the audience’s mind, is a real warm man on the set. He often cheers on the staff, and when he sees that the staff is too hard, he will take the initiative to help them massage their shoulders. Beneath the cold exterior, there is a nursing dog heart that takes care of people. Multiple charms, taking turns to attack, let the audience shout.

 

Besides "high face value", "good figure" is another long-standing label of Feng Xiaoyue. At the release conference of the film, Han Geng and Yamashita Tomohisa jointly revealed that Feng Xiaoyue often invited them to exercise together in order to maintain their sensitive and vigorous skills in the film; In addition, Li Yuan also revealed that because of his relationship with Feng Xiaoyue, he touched Feng Xiaoyue’s muscles during the filming and praised him as "particularly powerful and giving people a sense of security".

 

The Great God of Fighting Department: Kung Fu boy Feng Xiaoyue was promoted to "Diligence C"

 

In the movie Decoding Game, Feng Xiaoyue contributed a lot of action scenes. In order to make his "Kung Fu" look more professional, Feng Xiaoyue never forgets to practice all the time, which can be said to be the "diligence C" in Decoding Game. He can practice whenever and wherever he wants, regardless of the venue and conditions. Once, Feng Xiaoyue wore trousers, which made it inconvenient to make big moves, but he suddenly practiced kicking. With his vigorous landing posture, there was a tearing sound of trousers that made the audience silent … … In addition, Feng Xiaoyue also insisted on the difficult scenes in person. When shooting a jumping scene, Feng Xiaoyue and Han Geng refused body double, overcame their inner fears and finished shooting the jumping scene from the height of eight stories.

 

As the most eye-catching high-profile crime movie in the summer of 2018, The Decoding Game will never live up to the audience’s requirements for "eye-catching". This film not only presents the audience with Feng Xiaoyue’s breakthrough and difficult action performance, but also has the talented geek played by Han Geng, Li Yuan’s subversive interpretation of the ever-changing agent, and Yamashita Tomohisa’s first appearance as the villain. At the same time, the content of the film is even more broken and the game is strong, which will definitely bring a summer carnival to the audience!


The peak of the Spring Festival holiday is coming! Smooth return. Look here!

Your Spring Festival holiday has entered the countdown.
If you haven’t planned the return time yet
I don’t know how to choose the return route.
take it easy
We have prepared a copy for you today.
Guide to the Return of Hunan Expressway during the Spring Festival Holiday in 2023
Hope everyone
Travel safely and return smoothly.
First, the highway free time.
There will be a 7-day holiday in the Spring Festival in 2023, and the expressway will be free for small passenger cars with 7 seats or less.The free time is from 0: 00 on January 21st to 24: 00 on January 27th.(New Year’s Eve to the sixth day of the first month).
Second, high-speed traffic and peak time forecast
From January 26th to 27th (from the fifth day to the sixth day), the traffic flow of short-distance visiting relatives and friends in counties, cities and towns was superimposed on the traffic flow of enterprises and institutions returning to work, and gathered around key cities to form a concentrated return peak. The entrances and exits of toll stations around large and medium-sized cities show tidal characteristics, and the prediction mainlyCongestion time is concentrated in9: 00 to 11: 00 and 14: 00 to 20: 00 every day., especially inThe sixth day of the first month (January 27th)Form a dense return traffic flow to achievePeak flow.
Three, easy to slow down the road and node prediction
◆ Prediction of easy-to-slow road sections
G5513 Changyi section of Changzhang Expressway;
Yiyang section of G5517 Changchang North Line Expressway;
Xiangtan Section and Shaoyang Section of G60 Shanghai-Kunming Expressway;
G4 Changsha Section and Xiangtan Section of Beijing-Hong Kong-Macao Expressway;
S50 Changsha section of Changzhi Expressway;
Changsha section of G6021 Hangchang Expressway;
G0421 Xiangtan section of Xuguang Expressway;
G0421 Hengyang section of Xuguang Expressway.
◆ Prediction of Easy-to-Slow Hub
The intersection of G5517 Changchang North Line Expressway and S20 Pingdong ExpresswayBijiashan junction junction;
G60 Shanghai-Kunming Expressway and G0421 Xuguang Expressway meet.Taling junction junction;
The intersection of G60 Shanghai-Kunming Expressway and G55 Erguang ExpresswayJiumushan junction junction;
The intersection of G5513 Changzhang Expressway and G0421 Xuguang ExpresswayJianjiaao junction;
G4 Beijing-Hong Kong-Macao Expressway and G60 Shanghai-Kunming Expressway meet.Yinjiaao junction junction;
The intersection of S50 Changzhi Expressway and G0421 Xuguang ExpresswayDaolin junction;
G0401 Changsha Ring Expressway meets G5517 Changchang North Line Expressway.Guanyinyan junction junction;
The intersection of G6021 Hangchang Expressway and G0401 Changsha Ring ExpresswayHuanghua hub junction;
G6021 Hangchang Expressway and G4 Beijing-Hong Kong-Macao Expressway meet.Changsha north hub junction;
G4 Beijing-Hong Kong-Macao Expressway and G0401 Changsha Ring Expressway meet.Lijiatang junction;
The intersection of G0422 Wushen Expressway and G1517 Puyan ExpresswayYanling west junction junction;
G72 Quannan Expressway and G0422 Wushen Expressway meet.Pingshui junction and Mengtang junction;
G72 Quannan Expressway and G0421 Xuguang Expressway meet.Tieshi junction;
The intersection of G0421 Xuguang Expressway and S80 Hengshao ExpresswayShanqiao junction junction;
G56 Hangrui Expressway and G65 Baomao Expressway meet.Fenghuang hub junction.
◆ Easy-to-slow toll station forecast
G5513 Changzhang Expressway Changsha West, Ningxiang, Yiyang Chaoyang, Changde Taizimiao Toll Station;
G6021 Hangchang Expressway Changsha Section Changsha, Sanyi, Huanghua and Yong ‘an Toll Stations;
G4 Beijing-Hong Kong-Macao Expressway Changsha section Xingsha and Yuhua, Zhuzhou section Zhuzhou West, Hengyang section Leiyang toll station;
G60 Shanghai-Kunming Expressway Xiangtan section Xiangtan North, Xiangxiang, Shaoyang section Shaoyangnan, Shaodong, Shaoyangdong, Longhui toll stations;
S41 Bachelor of Changtan West Expressway, Jiuhua Toll Station;
S21 Changzhu Expressway Zhuzhou and Lidong Toll Stations;
G0421 Yangjiaqiao Toll Station of Xiangtan Section of Xuguang Expressway;
S51 Shigu Toll Station of Nanyue Expressway;
S70 Xinhua and Loudi West Toll Stations of Louxin Expressway;
S50 Huaihua North and Chenxi Toll Stations of Changchun-Changzhi Expressway;
S52 Baiguan Toll Station of Wanyi Expressway;
G72 Quannan Expressway Yanfeng Toll Station;
G0401 Toll Stations in Changlong, Wanjialinan, Dongjing, Xingang, Laodaohe, Pingtang, Huanghuatang, Jinqiao, Ganshan and Wangcheng Economic Development Zone of Changsha Ring Expressway.
◆ Prediction of large flow service area
G4 service areas along Beijing, Hong Kong and Macao (service areas such as Xiaotang, Yizhang, Suxian, Yongxing, Leiyang, Yancheng, Hengshan, Zhaoshan, Dajing and Linxiang);
Service areas along G60 Shanghai-Kunming Expressway (Liling, Xiangtan, Xiangxiang East, Shuifu Temple, Shaodong, Baoqing, Longhui, Dongkou and other service areas);
Ningxiang and Taizimiao service areas in Changyi section of G5513 Changzhang Expressway;
Changsha West Service Area of Changyi Section of G5517 Changchang North Line Expressway;
S20 Pingyang Expressway Yiyang South Service Area;
The service areas of G55 Erguang Expressway, such as Blue Mountain, Jiuyi Mountain, Ningyuanbei, Yangmingshan, Lingling and Shaoyang;
G0421 Service areas along Xuguang Expressway (Yizhang West, Linwu, Ouyang Hai, Changning, Yumu Mountain, Slope Weir, Shebu, Daolin and Leifeng).
◢ Special note:In Hunan Province, 16.5 pairs of G4 Beijing-Hong Kong-Macao Expressway have achieved full coverage of charging piles, 8 pairs of G60 Shanghai-Kunming Expressway, 3 pairs of G5513 Changzhang Expressway, 6 pairs of G56 Hangrui Expressway, 5 pairs of G65 Baomao Expressway, 5 pairs of G72 Quannan Expressway and 4 pairs of G76 Xiamen-Chengdu Expressway have achieved high-density layout of charging piles.
Fourth, some sections of the bypass line recommendation
& >&> the bypass scheme of G4 Beijing-Hong Kong-Macao Expressway
Remind friends who transit Hunan in the north-south direction that you can choose G0421 Xuguang Expressway, S71 Huachang Expressway, G0422 Wushen Expressway, G55 Erguang Expressway and G65 Baomao Expressway which are parallel to G4 Beijing-Hong Kong-Macao Expressway.
& >&> Partial High-speed Blocking Avoidance and Bypass Scheme
G5513 Changyang Expressway Yiyang Section Bypass Route
1. Chang-Zhang Expressway eastbound → Yingfengqiao Hub → Huachang Expressway → Sujiaba Hub → Chang-Chang North Line Expressway or Chang-Zhang Expressway.
2.Special tips: S20 Pingyi section of Pingdong Expressway has been opened to traffic. Drivers and friends can choose: Pingdong Expressway → Liutang Hub → Xuguang Expressway heading south into Changsha city.
G6021 Hangzhou-Changzhou Expressway Changsha Section Avoidance Bypass Route
1. Hangchang Expressway → Huanghua Toll Station → Huanghua Branch Line → Kaiyuan Road.
2. Hangchang Expressway → Huanghua Toll Station → Huanghua Branch Line → Airport Expressway → Changsha Avenue.
3. Hangchang Expressway → Huanghua Toll Station → Huanghua Branch Line → Yuanda Third Road → Lixiang East Road.
4. Hangchang Expressway → Yong ‘an Toll Station → Jinyang Avenue → Enter Changsha County.
S50 Chang-Zhi Expressway Changsha Section Avoidance Bypass Route
1. Chang-Zhi Expressway eastbound → Daolin Hub → Xuguang Expressway northbound → Bairuopu Toll Station → Changsha City.
Bypass route of Xiangtan section of G60 Shanghai-Kunming Expressway
1. Shanghai-Kunming Expressway → Ningshao Expressway northbound → Changzhi Expressway eastbound → Changsha Ring Expressway eastbound → Changzhu Expressway southbound → Longtoupu Hub → Shanghai-Kunming Expressway eastbound.
Bypass route of Shaoyang section of Shanghai-Kunming Expressway
1. Shanghai-Kunming Expressway → Baomao Expressway → Changzhi Expressway → Hengshao Expressway → Fanjiashan Hub.
2. Shanghai-Kunming Expressway → Baomao Expressway → Changzhi Expressway → Louxin Expressway → Shaoping Expressway → Erguang Expressway → Jiumushan Hub.
3. Bypass National Highway 320.
Swipe left and right to see the specific detour route & >&>&>
V. Latest weather
On the 28th (seventh day), light rain turned cloudy; North wind level 3; The highest temperature is 3 ~ 5℃; The lowest temperature is 0 ~ 2℃.
Sixth, high-speed travel tips
◢ Special note:
According to the Notice on Time-limited Prohibition of Dangerous Goods Transporter Expressway jointly issued by the Provincial Public Security Department and the Provincial Department of Transportation,Dangerous goods transport vehicles are prohibited from passing on the expressway 24 hours a day during New Year’s Day.(Liquid chlorine transport vehicles for tap water production, fuel oil and natural gas transport vehicles are prohibited from passing from 0: 00 to 6: 00, and other time periods are not restricted).
◢ Driving tips:
① It is suggested that the public pay attention before traveling.Hunan high-speed police WeChat, Weibo, pay attention to the road information and meteorological information, reasonable planning travel routes, as far as possible.Travel at the wrong time and peak.
② If it is rainy during driving, please drive carefully and remember:Slow down, control the distance, and light the tail!
③ When traveling during holidays, please don’t drive or take an overcrowded car, and refuse traffic violations such as fatigue driving, drunk driving, distracted driving, illegal parking, and illegal occupation of roads.Passengers, please fasten your seat belts all the way.. If you find relevant violations, you can call.12122Or report it through "Hunan High Speed Police" Weibo WeChat.
(4) when an accident or vehicle breaks down at high speed, you must remember to save your life. "Nine-character formula "-call the police when someone pulls over.".
Quickly transfer it to people around you!
I wish you a safe trip!
Source | Hunan High Speed Police
Editor | Xia Hong Zhao Zeqin
Proofreading | Zhang Yongqiong Guo Tingting (Internship)
Review | Liu Ying
Reporting/feedback

What is the impact of the major adjustment of social security since May? Will the pension be reduced? Look quickly!

Attention, everyone ~

From May 1st, the contribution rate of basic old-age insurance units for urban workers will be reduced to 16%, and the social security contribution base will be adjusted …

The "Comprehensive Plan for Reducing Social Insurance Rates" issued by the State Council a few days ago will be implemented soon. The plan is clear, and from May 1 ST, the contribution ratio of urban workers’ basic old-age insurance units will be reduced. At present, the proportion of unit payment is higher than 16%, which can be reduced to 16%; At the same time, we will continue to reduce unemployment insurance and industrial injury insurance rates in stages.

The three types of insurance can reduce more than 300 billion yuan throughout the year, benefiting more than 100 million enterprises. In addition, the relevant person in charge of the Ministry of Finance said that the fee reduction will reduce the income of the fund, but it will not affect the issuance of pensions.

Guangdong:It is strictly forbidden to centrally pay the historical arrears of enterprises by themselves.

It is understood that the pension insurance rate in economically developed provinces such as Guangdong and Zhejiang is 14%. In December last year, Guangdong also introduced a series of measures to reduce social security contributions. Previously, Guangdong has realized that the tax authorities have collected social insurance premiums. This time, the provincial government proposed that the social insurance payment method should remain unchanged, and the overall social insurance payment cost of enterprises should be kept stable. It is strictly forbidden for administrative law enforcement agencies to centrally pay the historical arrears of enterprises by themselves.

Maintain the unemployment insurance rate at 1% until the end of 2020, and continue to implement the floating unemployment insurance rate system;

In cities with sufficient savings in the medical insurance fund, the employer’s payment rate will be reduced by stages before the end of 2020, and the rate will be reduced by not less than 0.5 percentage points. At the same time, the average rate of industrial injury insurance in the province will be reduced by 30%.

What does the "Program" specifically include?

Eight parts, including:

(1) the proportion of basic old-age insurance units is higher than 16%, which can be reduced to 16%.

② Continue to reduce unemployment insurance and industrial injury insurance rates in stages, and extend the current phased rate reduction policy for another year until April 30, 2020.

③ Adjust the social security payment base policy.

(4) Accelerate the provincial-level co-ordination of endowment insurance, and realize the provincial-level unified collection and support of funds by the end of 2020.

⑤ This year, the proportion of central adjustment of endowment insurance funds will be increased to 3.5%.

6. Steadily promote the reform of social security fee collection system.

⑦ Establish a work coordination mechanism.

⑧ Earnestly organize and implement the work.

It is estimated that the social security payment burden will be reduced by more than 300 billion yuan in 2019.

What will happen if it is reduced to 16%?

(1) the proportion of unit contributions can be reduced by up to 4 percentage points, without conditions, nor is it a phased policy, but a long-term institutional arrangement.

(2) After the rate reduction in different places, the national rate difference will be narrowed, which is conducive to balancing the burden of enterprise payment, promoting the formation of a fair market competition environment, and also conducive to the gradual unification of national rates.

(3) After lowering the premium rate, the "threshold" of insurance payment will be lowered, which will help improve the enthusiasm of enterprises and employees and bring more employees into the employee pension insurance system.

How to reduce the provinces where the fund expenditure exceeds the income?

The central government will continue to increase financial subsidies and increase the central adjustment ratio of the basic old-age insurance fund for enterprise employees to help these areas ensure that pensions are paid in full and on time after reducing the rate.

How to adjust the payment base and why?

The payment base is an important parameter that affects the social security payment burden of enterprises and individuals. The first part of the "Proposal" is to make it clear that the average wage of employees in full-caliber urban units weighted by the average wage of employees in urban non-private units and urban private units is used as an indicator for verifying the upper and lower limits of the employee contribution base. Second, individual industrial and commercial households and flexible employees can participate in endowment insurance, and choose an appropriate payment base within the range of 60% to 300% of the average salary of employees in full-caliber urban units.

After adjustment, it can more reasonably reflect the actual average wage level of the insured, and the payment base of employees with lower wages can be reduced accordingly, thus reducing the payment burden. The payment burden of some enterprises can also be further reduced, which can benefit more.

What is the scale of fund central adjustment this year?

In 2019, the proportion of central fund transfers will increase to 3.5%. It is estimated that the annual fund transfer scale will be about 600 billion yuan, and the beneficiary provinces will benefit about 160 billion yuan.

Will pension payment be affected?

The overall income of the national endowment insurance fund exceeds its expenditure, and the accumulated balance keeps increasing, which will not cause the risk of pension payment on the whole and will not affect the timely and full payment of pensions. This year, the overall increase in the basic pension level of enterprise retirees is 5%, and it is estimated that about 100 million enterprise retirees will benefit.

How to collect social security fees?

In principle, the payment of the basic old-age insurance for enterprise employees and other types of insurance for enterprise employees will continue to be levied according to the current collection system, that is, the original social security collection will continue to be levied by social security, and the original tax collection will continue to be levied by tax, and the payment method will be stable, "mature and handed over to a province". The responsibility for the collection and management of social security fees of institutions and urban and rural residents was transferred to the tax authorities as scheduled.

Is the endowment insurance coordinated at the provincial level?

Some provinces have realized the unified collection and expenditure of endowment insurance funds at the provincial level, and most provinces have implemented the provincial-level adjustment system of endowment insurance funds, and the fund’s overall role in helping each other is still not fully exerted. There are still some problems in some provinces, such as the disunity of endowment insurance policies in the province, which need to be standardized step by step. By the end of 2020, the fund will be unified at the provincial level, laying a solid foundation for the national overall planning of endowment insurance.

In addition, the multiple dividends of social security reform will still be released intensively:

Fund investment and operation were accelerated.

Lu Aihong, spokesperson of the Ministry of Human Resources and Social Security, recently introduced that the Ministry of Human Resources and Social Security, together with relevant departments, has made clear the list of provinces (autonomous regions and municipalities) entrusted to invest in the basic endowment insurance fund for urban and rural residents in 2019 and 2020. By the end of the first quarter, of the 858 billion yuan entrusted investment contracts signed by 17 entrusted provinces (autonomous regions and municipalities), 624.869 billion yuan had been invested and operated.

Provincial overall planning of work-related injury insurance was accelerated.

Lu Aihong revealed that the next step will be to thoroughly study the issue of occupational injury protection for employees in new formats, study and formulate policies for small and micro private enterprises to give priority to industrial injury insurance, and promote industrial injury insurance to achieve a higher level of full coverage.

Improve the old-age insurance system for urban and rural residents

Lu Aihong introduced that the Ministry of Human Resources and Social Security is still guiding all localities to improve the old-age insurance system for urban and rural residents, and establish a mechanism for determining the old-age insurance benefits for urban and rural residents and the normal adjustment of basic pension standards.

According to incomplete statistics, up to now, at least 16 provinces (regions) such as Shanxi, Hebei, Henan, Ningxia, Heilongjiang, Qinghai, Yunnan, Jiangxi, Guangxi, Jilin, Shandong, Fujian, Gansu, Hunan, Liaoning and Xinjiang have clearly established the normal adjustment mechanism of basic pensions.

Many places announced the bidding plan for the basic pension for urban and rural residents in 2019. Guangdong plans to raise the minimum standard of basic old-age insurance for urban and rural residents from 148 yuan per person per month to 170 yuan. In many places, it is suggested that the elderly residents in urban and rural areas who are 65 years old and above should be appropriately inclined. For long-term payment, more than the minimum payment period, the appropriate increase in the number of years of basic pension.

Continue to increase the proportion of central adjustment of endowment insurance funds

According to reports, this year, it will increase the central fund adjustment, improve the overall level, increase the transfer of state-owned assets to social security, and promote the full implementation of entrusted investment in the basic old-age insurance fund for urban and rural residents.

Since the second half of last year, the central government has implemented a central adjustment system for endowment insurance funds. "In the next step, we will continue to increase the central adjustment ratio of the basic endowment insurance fund for enterprise employees. This year, the central adjustment ratio will increase to 3.5%. It is estimated that the scale of the central adjustment fund will reach more than 600 billion yuan in the whole year, further alleviating the pressure on fund revenue and expenditure in some provinces." Lu Aihong said.

Increase the financial input of basic old-age insurance funds

Financial investment in basic old-age insurance at all levels will also increase. According to reports, this year, the central government’s budget for enterprise endowment insurance reached 528.5 billion yuan, up 9.4% year-on-year, and local finance also made corresponding funding arrangements.

Enlarge and strengthen the strategic reserve fund

In the next step, the strategic reserve fund will be enlarged and strengthened. Nie Mingjuan, director of the Department of Endowment Insurance of the Ministry of Human Resources and Social Security, said that at present, the national social security fund has a strategic reserve of about 2 trillion yuan, and the work of transferring some state-owned capital to enrich the social security fund has started, and will continue to increase the transfer in the future.

Nine provinces, including Guangdong, started the entrusted investment of residents’ pension funds.

It is worth mentioning that Lu Aihong also revealed that the next step will be to actively promote the full implementation of entrusted investment in the basic old-age insurance fund for urban and rural residents.

It is understood that the General Office of the Ministry of Human Resources and Social Security and the General Office of the Ministry of Finance have recently studied and determined Hebei, Jilin and Jiangsu.

In 2019, nine provinces including Guangdong started the entrusted investment of residents’ pension funds. Nine provinces are required to pay close attention to the investigation, fund calculation and other work, clarify the entrusted investment quota and submit specific implementation plans.

Source: Guangzhou Reference

According to some information, the relevant person in charge of the National Medical Insurance Bureau of the Ministry of Human Resources and Social Security, the Ministry of Finance and the State Administration of Taxation answered questions from reporters on the Comprehensive Plan for Reducing Social Insurance Rates, and Xinhua News Agency

When the brand is no longer heartbroken, Signal of Heartbeat 7 begins to "reach out" to users.

Wen | Xiao Gu Dong

In the first 25 minutes, the heat value broke 21,000, and the heat value broke 22,000 the next day. Tencent’s video love social reasoning reality show "Heartbeat Signal 7" entered the Love Watch Club on the day of the first program launch, and entered the Must Watch Club the next day.

The rising heat value is a true portrayal of the "seven years without itching" achieved by the content of continuous innovation in "Heart Signal 7". However, when we cast our eyes on the level of investment promotion, the opening broadcast of the first program of Heartbeat Signal 7 only contained the exclusive title Oreo and the industry sponsorship Taobao, which seemed to indicate that even in the "comprehensive N generation" with steady and innovative content, the related investment promotion bonus was disappearing, and the attraction at the TO B level began to decline, and it was urgent to develop new growth points.

Before the "Heartbeat Signal 7" was launched, there were media statistics that there was no general title for the love healers launched this year, and nearly half of them were streaking. As the "originator of love", the launch of "Heartbeat Signal 7" has broken this situation to some extent, but it is also an objective fact that the number of cooperative brands has been greatly reduced compared with before.

In this regard, Reading Entertainment Jun counted the general situation of the cooperative brands of the first phase of the seven-season program "Heartbeat Signal":

Judging from the types of co-brands, "Heartbeat Signal" mainly attracts fast-moving consumer goods such as personal care, fabric cleaning, food and beverage, drinks, and several major types such as automobiles, mobile phones, electrical appliances, shopping apps, short videos, etc. In the seventh season, the co-brand types are only fast-moving consumer goods and shopping platforms.

Judging from the continuity of brand cooperation, VIVO, Master Kong Honey Tea, Hisense Xinfeng Air Conditioning, Oreo and Mushroom Street have all cooperated twice, while the other brands have cooperated once.

Judging from the number of cooperative brands, there were five cooperative brands in the first four seasons, eight reached the peak of cooperation in the fifth quarter, and only three in the seventh quarter.

Today’s situation is not only closely related to the recession of the variety industry, but also related to the limitations of the IP of Heartbeat Signal at the audience level.

The number of entertainment shows that the proportion of users under the age of 24 in Signal of Heartbeat is over 60%, and most of this group are students. Objectively speaking, this group has a strong desire for consumption, but most of them have limited consumption power because they are not completely economically independent, so fast-moving consumer goods with large demand, relatively low price and short life cycle are more attractive and purchasing power to them, while "big products" such as air conditioners and automobiles are not just needed.

Coupled with the changes in the environment of the variety industry and the impact of other content products, "Heartbeat Signal 7" has gradually lost its appeal to many categories of brands, so the categories and quantities of cooperation have become less and less. After all, brand launch not only pursues exposure, but also needs real conversion rate. In other words, the traditional business model of To B has been an economic constraint for the development of love variety, and it is urgent to expand the realization channel to To C, so "Heartbeat Signal 7" has taken a step forward in the innovation of increasing income.

In recent years, the platform and producers have been exploring the mode that the love variety does not rely on advertising revenue to survive. For example, in the first season of "Half-cooked Lovers", the cost was covered by membership income under the condition of attracting investment, which is a typical example. However, at the moment when the number of love stories has dropped sharply, there is no title or even naked broadcasts are normalized, Signal of Heartbeat 7 chooses the way of "diversification" to break the game.

In the seventh season, Heartbeat Signal has accumulated a certain amount of loyal audience, attracting more users to become paying members by drawing surrounding gift packages and winning signature photos. At the same time, "Heartbeat Signal 7" is still exploring more ways for paying members to play-on the basis of VIP watching in advance, SVIP is introduced to watch the feature film 17 hours in advance, watch the reality show 7 hours in advance and the derivative content "Watching Heartbeat with You".

Taking this as a "bait", "Heartbeat Signal 7" raises the threshold for watching ahead of time with higher fees, so that the user groups of earlier dramas can earn money for it, and finally expand new growth points on the basic disk of the original members and expand the space for realizing the program.

According to Reading Entertainment Jun’s observation, most of the variety shows of Tencent Video now serve SVIP in the form of derivative programs to watch in advance. For example, the surrounding contents such as gratifying advance business, chat derivative and punishment derivative of Wonderful Night, and the derivative program "Friends and TA’s TAlk Show" of "Friends and Ta’s Friends" are for SVIP to watch first. That is to say, although SVIP watched an episode in advance for a long time in the drama section, SVIP watched the variety feature film in advance or was the first to eat crabs in Heartbeat Signal.

As early as when it was broadcast in Joy of Life, watching an episode of SVIP in advance caused a lot of controversy. Some netizens said that launching SVIP on the basis of VIP was a doll-making behavior, which caused a lot of discussion on the Internet. Compared with watching an episode in advance, SVIP has more priority rights and interests in Heartbeat Signal and its derivative content, and it also causes more disputes.

This is due to the suspense nature of Heartbeat Signal 7 itself, and the play of SVIP feature film in advance has further advanced related marketing and discussion, which has forced users who have not watched the program to accept "spoilers" on social platforms, greatly weakening their expectations and interest in related content.

In this regard, some netizens commented in Weibo, the official website of Heartbeat Signal: "Do you understand that it is interesting to watch and discuss together in real time, and SVIP watching in advance means that some people watch first and others watch later, and the sense of experience is gone." In this regard, many netizens agreed: "Clean up these flowers and cut leeks alive, but I haven’t seen them yet, and they will soon be spoiled" …

During the broadcast of the program, SVIP can watch derivative content and feature films in advance, which is undoubtedly another expansion of content rights. For VIP, this is the shrinkage of related rights and interests, and it has greatly affected the user’s viewing experience. In addition, "Heartbeat Signal 7" allows SVIP, VIP and ordinary users to watch the program in three batches, which diverts the real-time popularity of the program to a certain extent, and even intensifies the spread of program content outside the platform in the form of network disk links. The rampant pirated content may make the program group lose more than it gains.

Experienced platform parties and program groups can certainly predict these problems arising from the expansion of SVIP rights and interests of Heartbeat Signal 7. However, at the moment when it is difficult to attract investment, Heartbeat Signal 7 still chooses to explore more ways of realizing it at the expense of user experience, diversion of program popularity and rampant piracy. This is like "drinking poison to quench thirst" and "really hating this SVIP now".

Selling peripheral products is another way to realize heartbeat signal 7. Judging from the products on the shelves in the special area, most of the peripheral products are life products designed in the name of heartbeat, mainly including straw cups, pillows, Rubik’s cube bracelets and necklaces, placemats and aromatherapy pendants.

Reading Entertainment Jun noticed that the top three bestsellers were 59 yuan’s straw cup, 79 yuan’s answer book and 12.8 yuan key chain. Among them, the answer book was sold in the form of crowdfunding, with a target of 1,000 copies, but only 15 copies were raised by crowdfunding before the draft, and this sales volume corresponds to the third place, which seems to indicate that the sales of peripheral products of Heartbeat Signal 7 are not ideal.

In addition, "Heartbeat Signal 7" also opened the game of cloud booking for fans (cloud booking is a product launched by Tencent Video at the end of 2023 and used in popular dramas and variety shows on the platform). From the price point of view, the price of "Heartbeat Signal 7" is 50 copies, and 10 copies are available for purchase. The price is higher than that of 30 copies of "Wonderful Night", "Talk Show and Friends of TA", which is higher than that of other programs. Is it value for money or inflated?

On the whole, in addition to the traditional advertising revenue, "Heartbeat Signal 7" expanded its revenue channels by expanding the rights and interests of SVIP, switching VIP and SVIP by lottery, increasing the unit price of cloud booking, and selling peripheral products. This also means that the majority of users will become the core fulcrum of the expansion of love integration from TO B to to TO C represented by "heartbeat signal 7".

With more and more paid names, are users leeks, suckers or others? We don’t know, but it can be predicted that in the future, the psychological cost for users to watch love games will be higher and higher. Perhaps, this is the "price" of the heart!

* Original article, please indicate the source when reprinting.

Flynn submitted a 600-page document to the Senate, and the truth about the Russian door may surface.

CCTV News:Since the explosion of the "Russian Gate" in the United States, it seems like a "nuclear bomb" with great lethality, which has caused an uneasy political storm in American politics, and public opinion in the international community has been in an uproar.

The origin of TongRumen

TongRumen means that since Trump was elected president of the United States, his campaign team has been accused of "TongRumen". The Russian side firmly denies interfering in the US election, but since Trump took office, the "TongRumen" storm of his campaign team has been constantly fermenting.

Review of the TongRumen Incident

Flynn, the former assistant to the president for national security affairs, took office only three weeks ago, and was forced to resign because he talked with the Russian ambassador to the United States about sanctions against Russia but concealed them from the vice president during the transition period. On May 8, 2017, the day before Komi was dismissed, US National Intelligence Director james clapper accused Russia of "reaching a warning line" in the Senate hearing, but said that there was no evidence that Trump "communicated with Russia".

On May 11, 2017, the director of the Federal Bureau of Investigation (FBI), Komi, was suddenly expelled by President Trump. According to sources familiar with this incident in the US Congress, Komi asked the Ministry of Justice a few days ago to allocate more funds for Russia’s involvement in the investigation of the US election last year.

A person close to Trump’s former national security assistant Flynn revealed on the 30 th that Flynn will provide a number of relevant documents at the request of the Senate Intelligence Committee, and the first batch of documents will be submitted on June 6.

Flynn’s team of lawyers reminded the Senate Intelligence Committee on the 30th that Flynn would respond to the two summonses he had received before, and all documents related to the two summonses sent to Flynn Company would be handed over, in addition to a private document related to a single subpoena.

On June 5, 2017, White House spokeswoman Sarah Huckabee Sanders said that Trump’s abandonment of administrative privileges would not prevent Komi from testifying in Congress.

Flynn submitted 600 pages of documents to the Senate.

On the 6th, American media reported that Flynn, former national security assistant to the Trump administration, had submitted about 600 pages of documents to the Senate Intelligence Committee, most of which were commercial documents and some personal documents.

    Earlier, Flynn said in the face of the Senate’s investigation and arraignment that he would use the Fifth Amendment right of the US Constitution, that is, he could not testify against himself and refused to accept the arraignment. The Senate then issued another subpoena for Flynn. The documents submitted this time are the materials that Flynn submitted in response to this arraignment. At present, Flynn is not only the object of investigation by the Senate, but also the object of investigation by the US House of Representatives and the Ministry of Justice concerning Russia.

Fermentation of "TongRumen" Event in America

At present, the US Congress is still investigating the Trump campaign team’s so-called "access to Russia", and the "key figure" in the investigation is Michael Flynn, former national security assistant to the President. Why did Flynn become the "storm core" of this incident? Let’s learn about it through the short film.

Flynn was investigated for private contact with Russia.

Flynn has been an important supporter of Trump in the 2016 US presidential election, and was selected as the President’s National Security Assistant in November of that year. On January 22, 2017, Flynn was sworn in. But soon, the American media revealed that Flynn was being investigated by the US intelligence department because of his relationship with the Russian government. It is reported that Flynn had privately contacted Russian Ambassador to the United States Sergey Kislyak in December 2016, and hinted in vague language that the Trump administration would lift sanctions against Russia.

Flynn resigned amid controversy less than a month after taking office.

After this incident was exposed, it caused an uproar in the United States. On February 13th, Flynn, who just took office for more than 20 days, announced his resignation amid controversy. In his resignation letter, he admitted that he inadvertently provided incomplete information to Vice President Burns and others on the phone conversation with the Russian ambassador to the United States. However, although Flynn resigned, he is still the focus of the "TongRumen" investigation. The documents subsequently released by the White House also show that Flynn admitted that he had received income from Russian companies such as "Russia Today" TV station and Volga-Dnepr Airlines, but did not specify the specific amount of income.

The US Senate Intelligence Committee subpoenaed Flynn.

On May 10, 2017, the US Senate Intelligence Committee issued a subpoena to Flynn, asking him to provide documents related to Russia’s interference in the US election investigation. This is also the first time that the Senate Intelligence Committee issued a subpoena in the process of investigating whether Russia intervened in the US election.

According to the US media report on May 22nd, Flynn decided to refuse the summons of the Senate Intelligence Committee.

Putin denied that Russia interfered in the US election.

Megyn kelly, a senior female anchor of NBC, made an exclusive interview with Putin in St. Petersburg on the 1st of this month. In the interview, Putin denied any contact with Flynn, the resigned national security assistant of the former US president, who is a key figure in the current investigation of Trump team’s "communication with Russia" by various US agencies. Previously, one of the evidences that Flynn was considered to be "too close" to Russia was a photo of him sitting next to Putin when he attended an event of "Russia Today" TV station in Moscow on December 10, 2015. At that time, the retired army general was an adviser to Trump.

Putin told Kelly that meeting Flynn was a routine dinner. "I was there to make a speech. Then we chatted a few words and I got up and left. Later, someone told me, ‘ You know, an American man was involved in something. He used to work in the security department. ’” Putin said, "That’s it. I haven’t even really talked to him. That’s all I know about Mr. Flynn."

Putin once again denied that the Kremlin interfered in the US presidential election by hacking the Democratic Party’s email system. He said that hackers may be able to cleverly frame Russia anywhere, including the United States. Putin also said that it is meaningless for Russia to interfere in the US election, because no matter who is the US president, Russians know what they will get from an American leader.

The FBI launched an investigation into the relationship between Trump’s son-in-law kushner and Russia

According to American media reports on the 25th, kushner, Trump’s son-in-law and senior White House adviser, became the target of investigation by the Federal Bureau of Investigation (FBI). Analysts believe that this move means that the investigation of "TongRumen" has entered a new stage, extending from the White House to the Trump family circle. Unlike other members of the team, if kushner is involved in "TongRumen", Trump may face the dilemma of being trapped.

The tree wants to be quiet, but the wind will not stop. The "Russian Gate" continues to cause a bigger storm in Washington. According to Washington post, FBI investigators are investigating the meeting between kushner and Russian Ambassador to the United States kislyak and a Russian banking executive during the handover of Trump team and the Obama administration last year. Kislyak was once called a spy by American officials, and even accused of graduating from a spy school, which he vehemently denied.

Although the FBI is investigating kushner, it is only a preliminary stage. NBC quoted an American official as saying that investigators believe that kushner has key information, but the investigation does not mean that kushner is involved in a crime or intends to sue him.

Komi will go to Congress to testify that Trump once considered using privilege to stop.

Komi is scheduled to testify publicly before the US Senate Intelligence Committee on June 8. This is his first public appearance since he was dismissed. The American media expect that he will be asked about his conversations with Trump and White House officials, especially whether Trump ever asked him to terminate the FBI investigation on Michael Flynn, former national security assistant of the President.

Some legal professionals in the United States believe that if Trump tries to obstruct Komi’s testimony, he may not only fail, but also bring more trouble and public pressure to himself.

On May 9, Trump suddenly dismissed Komi, who had been presiding over the FBI’s investigation on Russia’s intervention in American elections. One of the investigations was whether the Trump campaign team colluded with Russia. Komi’s departure immediately set off a political storm in the United States.

Trump has repeatedly denied that his campaign team has anything to do with Russia, claiming that the "TongRumen" is pure fiction and the Democratic Party is making excuses for losing the election. But what is the truth of the incident? With the in-depth investigation of the key figures in the incident, the truth about TongRumen may surface.

State Post Bureau: The first batch of postal relief materials delivered to the disaster areas were all properly delivered.

  CCTV News:According to the website of the State Post Bureau, on August 13th, the first batch of relief materials sent to the disaster area by post arrived at Jiuzhaigou Zhangzha Post Sub-office. After intense work, all 20 relief materials were properly delivered on the same day. 200 mother postal parcels donated to Jiuzhaigou Women’s Federation were also delivered on the day of arrival. The Sichuan Postal Administration said that as of the 15th, the delivery channels were safe and orderly; Sichuan Post Branch, SF, Yuantong, Zhongtong, JD.COM, Tiantian and other industries actively participated in the earthquake relief work.

  After the earthquake, Zhangzha Post Sub-office quickly opened the postal "green channel for earthquake relief" to provide free receiving and delivery services for the people in the disaster areas and resume normal delivery operations. On August 10th, more than 60 mails were received and sent, and nearly 500 imported parcels were handled, among which 10 college entrance examination admission notices were all delivered to the recipients safely. Two days after the earthquake, except for the closure of Zhangzha Branch on the 9th, the other postal outlets in Jiuzhaigou County maintained normal business, and two CRS and ATMs in Yongfeng New District and Zhangzha Branch provided financial self-service for the people in the disaster area for 216 times.

  On August 14th, there was a heavy rain in Jiuzhaigou County, and the tent of the temporary postal service point set up by Zhangzha Post Sub-office was flooded. After the rainstorm, postal cadres and workers set up tents again to provide postal services for the residents in the disaster area.

Notice on the Second Issue of 2023 Ten Million Car Vouchers in Changping District, Beijing (with time attached)

  On May 18th, Changping District issued ten million car coupons! New energy vehicles enjoy additional subsidies.

  In order to continuously tap the growth point of high-quality enterprises’ consumption and keep the regional consumption market hot, Changping District officially launched the "Driving and Enjoy, Changping Gathering" automobile coupons distribution activity at 10 am on May 18th.

  Issuance of the second-phase automobile coupons in Changping District

  Changping District’s government-enterprise linkage "zoomed in", launched various forms of preferential activities and pressed the "fast forward button" to promote the economy. In 2023, the second phase of automobile coupons in Changping District was issued 10 million yuan, and the automobile coupons were issued fromIt starts at 10: 00 am on May 18th, 2023 and ends on June 30th or when the quota is used up first., consumers buy carsThe maximum reduction is 8500 yuan.When you buy a car, you will get the "Carnival Gift Package of Changping Integrated Consumer Car Purchase", which includes cash deduction coupons for hot spring consumption in 200 yuan, boutique gift packages and decoration packages in 800 yuan and other gifts around the car.

  ?Event details

  activity time

  Officially launched at 10: 00 am on May 18th, and ended on June 30th or when the quota is used up first.

  Grab the ticket entrance

  During the event, consumers can log in to the "Consumption Map-Changping District" WeChat applet to receive car coupons.

  ?Guide to automobile coupon activities

  The face value of the car drop coupon issued this time is:

  Bicycle sales of 60,000 yuan (inclusive)-100,000 yuan (inclusive), each subsidized by 1000 yuan;

  Bicycle sales of 100,000-200,000 yuan (inclusive), with a subsidy of 2,000 yuan per vehicle;

  Bicycle sales are 200,000-300,000 yuan (inclusive), and each vehicle is subsidized by 3,000 yuan;

  Bicycle sales are 300,000-400,000 yuan (inclusive), and each vehicle is subsidized by 4,000 yuan;

  Bicycle sales are 400,000-500,000 yuan (inclusive), and each vehicle is subsidized by 5,000 yuan;

  Bicycle sales are more than 500,000 yuan, and each vehicle is subsidized by 8,000 yuan;

  On this basis, new energy vehicles (including extended range) will be subsidized to 500 yuan.

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Source: Changping Business

  ?Changping Car Carnival integrates consumption cash deduction coupons.

  In this activity, consumers who participate in this activity will enjoy a number of hot spring enterprises when they buy a car.200 yuan’s "Changping Car Carnival Integrated Consumption Cash Deduction Voucher"And value.Changping Fusion Consumer Gift Package of 800 yuan’s Car Peripheral, Repair and Maintenance Gift Vouchers. After buying a car, consumers can use the cash deduction voucher to the designated tourist attractions.

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Source: Changping Business

  In addition, car companies participating in the event will launch more car purchase preferential activities on the basis of coupons. The activities cover many car brands, many popular models of fuel, hybrid and new energy passenger cars with different price points, and luxury cars and cars gather together to meet diversified automobile consumption needs. Friends who want to buy a car must not miss it!

  List of car companies participating in the event

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Source: Changping Business
  The latest news of 2023 Beijing coupons (continuously updated)

Tips: WeChat searches for WeChat official account [Beijing Local Treasure], and after paying attention to it, replies to [Changping Consumption] in the dialog box, including the entrance, distribution time, recipients, subsidy standards, collection process, list of participating enterprises, and how to use the car coupons in Changping District, Beijing in 2025.

An emergency fire-fighting assembly was dispatched after a 3.6-magnitude earthquake occurred in Tanchang, Longnan, Gansu.

  At 0: 45 on March 19, 2022, an earthquake of magnitude 3.6 occurred in Tanchang County, Longnan City, Gansu Province, with a focal depth of 14 kilometers. The epicenter was located at 33.77 degrees north latitude and 104.63 degrees east longitude. The epicenter was 35km from Zhouqu County, 38km from Tanchang County, 49km from Wudu District, 68km from Jiuzhaigou County, Sichuan Province and 265km from Lanzhou City.

  After the earthquake, the Gansu Provincial Fire and Rescue Corps launched an emergency response at the first time, mobilizing 460 fire and rescue personnel, 88 fire engines, 9,440 sets of equipment and 11 search and rescue dogs from fire and rescue detachments in Lanzhou, Tianshui, Dingxi, Longnan and Gannan, and preparing for reinforcements at any time. The forward forces of the fire rescue brigade in Tanchang County of Longnan City and Zhouqu County of Gannan Prefecture were dispatched to the epicenter to verify the situation.

  It is understood that Zhouqu County, Gannan Tibetan Autonomous Prefecture, which is close to the epicenter, has a strong earthquake. Tanchang County, Longnan City and towns close to the epicenter have a slight earthquake. At present, no reports of house collapse and casualties have been received.

  (Headquarters reporter Chai Shiwen Wang Tiantian)

Cold solution: The report of the 19th National Congress brilliantly summarizes the connotation of "new era" with "five yeses"

  CCTV News:At the special news conference, Leng Rong, director of the Literature Research Office of the Central Committee, interpreted the main contradictions between the new era and our society.

 Leng Rong, Director of the Central Literature Research Office

  Leng Rong, director of the Central Literature Research Office, said that the "new era" has rich connotations, and the report made a brilliant summary with "five yeses". First, this is "an era of carrying forward the past and opening up the future, and continuing to win great victories in Socialism with Chinese characteristics under new historical conditions". I understand that this sentence is about what kind of flag to raise and what road to take in China in the new era. Second, this is "an era of winning the battle to build a well-off society in an all-round way and then building a socialist modern power in an all-round way." This sentence is about what kind of historical tasks and strategic arrangements should be completed in the new era. Third, this is "an era in which people of all ethnic groups in the country unite and struggle, constantly create a better life, and gradually realize the common prosperity of all people." This sentence is about what kind of development ideas should be adhered to and what kind of development goals should be achieved in the new era. Fourth, this is "an era in which all Chinese sons and daughters work together to realize the Chinese nation’s great rejuvenation of the Chinese dream." This sentence is about what kind of mental state and what kind of grand goal to achieve in the new era. Fifth, this is "an era when China is getting closer to the center of the world stage and making greater contributions to mankind". This sentence is about China’s international status in the new era and its contribution to human society.

  The principal social contradictions in China were put forward at the Eighth National Congress of the Communist Party of China in 1956. After the reform and opening up, it was summarized and refined, and expressed as "the contradiction between the people’s growing material and cultural needs and backward social production." More than 60 years have passed since the Eighth National Congress of the Communist Party of China, and nearly 40 years have passed since the reform and opening up. The main social contradictions in our country have changed in both social needs and social production.

  From the perspective of social needs. We will soon build a well-off society in an all-round way, and the people’s needs for a better life are increasingly extensive, showing the characteristics of diversification, multi-level and multi-faceted. Only talking about "material and cultural needs" can no longer truly reflect the changed needs of the people.

  From the perspective of social production. On the whole, the level of social productive forces in China has improved significantly, and the social productive capacity has entered the forefront of the world in many aspects. It is no longer practical to talk about "backward social production".

  From "material and cultural needs" to "needs for a better life", from solving the problem of "backward social production" to solving the problem of "unbalanced and insufficient development", this reflects the great progress of China’s social development, the phased requirements of development, and the key requirements of the development of the party and the state. Economic construction is still the central task, but in the new era, we should pay more attention to all-round development. At the same time, we must also realize that the changes in the main contradictions in our society have not changed our judgment that China is still in the primary stage of socialism.

The Ministry of Agriculture and Rural Affairs issued the Plan for Cultivating Excellent Agricultural Brands (2022-2025).

CCTV News:According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs issued a notice on printing and distributing the "Agricultural Brand Boutique Cultivation Plan (2022-2025)".

Agricultural brand quality cultivation plan (2022— 2025)

Agricultural brand is an important symbol of agricultural and rural modernization. In recent years, agricultural and rural departments at all levels have thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, and accelerated the implementation of the strategy of strengthening agriculture with brands. Brand awareness has been significantly enhanced, the number of brands has increased rapidly, and brand benefits have been significantly improved. However, the problem of many agricultural brands in China, but not refined, but not strong, still exists, and the driving force of brand competitiveness still needs to be improved. In order to implement the spirit of the No.1 Document of the Central Committee, speed up the building of agricultural brands, and give full play to the important role of agricultural brands in comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas, the Ministry decided to start the implementation of the excellent agricultural brand cultivation plan.

I. General requirements

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, base ourselves on the new development stage, implement new development concepts, build a new development pattern and promote high-quality development, take agricultural brand building as an important starting point to promote the structural reform of the agricultural supply side, aim at enhancing the brand’s core competitiveness, consolidate basic support, strengthen marketing and promotion, enhance service capabilities, promote consumption upgrading, and provide support for comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.

(2) Basic principles

Insist on focusing on the main task and improving quality and efficiency. Establish a big food concept, implement the requirements of "ensuring quantity, diversity and quality", base on characteristic resources, aim at market demand, develop advantageous industries, improve product quality, strengthen agricultural brands and enhance agricultural quality, efficiency and competitiveness on the basis of ensuring food security and effective supply of important agricultural products.

Adhere to key cultivation and lead development. Give priority to cultivating agricultural brands with leading industrial advantages, large market space and profound cultural heritage, establish and improve brand building promotion mechanisms, standards and service systems, increase positive incentives, and lead the innovation and development of national agricultural brands.

Adhere to consumption promotion and innovation promotion. Adapt to the demand of consumption upgrading, take brand building as an important measure to smooth circulation, promote consumption and stabilize growth, base on extending chain and strengthening chain, promote the combination of marketing and digital technology, innovate marketing model, develop new consumption formats, and promote consumption quality and expansion.

Adhere to market dominance and government guidance. Give full play to the decisive role of the market in resource allocation, drive by innovation, stimulate vitality, enhance motivation, and continuously enhance the competitiveness of agricultural brands. Government departments strengthen guidance, standardization, service and protection, and constantly optimize the development environment of agricultural brands.

(III) Main objectives

Through the implementation of the agricultural brand quality cultivation plan, the promotion mechanism and support system of agricultural brand construction are more perfect, excellent brands stand out, the brand premium effect is obvious, and the driving force of agricultural brand competitiveness is significantly improved. By 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, good reputation and high consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality characteristic agricultural products brands with excellent products, good reputation, obvious industrial driving effect and core competitiveness to continuously meet the people’s growing needs for a better life.

Second, lay a solid foundation for brand cultivation

(4) Continuously improve the quality of supply. Accelerate the implementation of the "three products and one standard" promotion action in agricultural production, and build a brand foundation with high-quality supply. Combined with the construction of grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and modern agricultural industrial parks, we will build a public brand of boutique areas. Accelerate the development of green food, organic agricultural products and geographical indication agricultural products, carry out the whole process quality control of agricultural products, promote the certification system and standardized production of edible agricultural products, and build a brand of green and high-quality agricultural products. Support poverty-stricken areas to implement the promotion of characteristic breeding industry and build well-known characteristic agricultural products brands. Accelerate the breeding of excellent varieties, promote quality grading evaluation, advance key core technology research, upgrade processing technology and equipment, strengthen the construction of cold chain logistics infrastructure, and comprehensively improve the innovation ability, deep processing ability and circulation supply ability of brand agricultural products.

(5) Cultivate and expand the brand subject. Take measures such as policy guidance, project-driven, environmental optimization, etc., support new agricultural business entities to create product and service brands, strengthen brand awareness, strengthen quality management, promote technological innovation and application, and promote technological iteration and quality upgrading. Guide the brand subject to take consumers as the center, build the industrial chain, improve the supply chain, enhance the value chain, strengthen innovation chain, and enhance product value and service efficiency. Guide the brand main body to improve the ability of brand planning, operation service, marketing promotion, supervision and protection, and build a brand with independent intellectual property rights and brand effect. Encourage the agricultural reclamation system to cultivate and strengthen the brand of China agricultural reclamation.

(6) Accelerate the formulation of brand standards. Accelerate the standardization construction of agricultural brands, and lead the brand subject to use advanced concepts and scientific methods to carry out brand creation. Promote the research and formulation of national standards and industry standards for agricultural brands, and establish and improve evaluation standards and management norms for regional public brands of agricultural products. Encourage the formulation of local standards for agricultural brands to serve the development of regional industries. Guide social organizations and industry organizations to formulate relevant group standards. Support enterprises to formulate and publish relevant enterprise standards that are innovative, advanced and international. Do a good job in publicizing and implementing standards, and improve the standardization and internationalization level of agricultural brand building.

Third, enhance brand marketing capabilities

(7) Promote innovation in marketing formats. Innovate marketing scenarios, encourage the establishment of brand consumption experience halls, new product release centers, creative design workshops, e-commerce live broadcast bases, and innovation works, a brand of origin, to create immersive, experiential and interactive marketing scenarios. Strengthen digital marketing, make good use of online shopping festivals, platform promotion activities, cloud exhibitions and other marketing forms to achieve double promotion of consumer reach and sales. Guide brand entities to make overall arrangements for online and offline channels, and carry out targeted cooperation with supply chain platforms, new retail platforms, e-commerce platforms, and large-scale agricultural wholesale markets according to product quality and price, so as to promote brand agricultural products from "running sales" to "high quality and good price".

(eight) to improve the ability of brand promotion. Support brand subjects to participate in well-known exhibitions at home and abroad, and organize online and offline brand display and promotion activities. Relying on China Farmers Harvest Festival and China International Agricultural Products Fair, we will organize the release and promotion activities of fine brands. Encourage the promotion of agricultural brands by relying on agricultural festivals such as picking festivals and cultural festivals. Increase brand overseas promotion, and carry out exhibition tour promotion in important node countries and regions. Strengthen exchanges with international organizations, embassies and consulates in China, international research institutions and international business associations, actively connect with RCEP, and promote international cooperation of agricultural brands.

(9) Enhance brand communication ability. Strengthen cooperation with mainstream news media, plan brand promotion activities, organize special reports, tell good stories about agricultural brands, and improve the spread of agricultural brands. Encourage online new media to promote agricultural brands, and spread them through multiple channels and across circles in the form of pictures, texts, topic interactions, videos and live broadcasts. Encourage the use of new outdoor media to carry out brand promotion. Promote cooperation with overseas media, establish the communication matrix of brand agricultural products, and enhance the international influence of China agricultural brands. With the help of China Brand Day, organize brand promotion, brand exchange, brand promotion and other activities.

(10) Strengthen brand culture empowerment. Promote the integration of agricultural brands and culture, deeply tap the essence of traditional farming culture, promote the integration of agricultural intangible cultural heritage, historical culture, red culture, food culture, festival culture and rural customs into agricultural brands, and enhance the cultural connotation of agricultural brands. Encourage online and offline integration, build brand museums, brand archives, etc., display brand history and culture, and publicize brand value. Encourage the combination of agricultural brands and artistic creativity, carry out cross-border integration, and promote the upgrading of packaging, design and marketing of agricultural products. Encourage brand cultural and creative activities, develop cultural and creative products, and activate the creative atmosphere of agricultural brand innovation.

Fourth, improve the level of management services

(eleven) improve the support service system. Establish and improve the team of brand experts, give full play to the role of scientific research institutes, professional institutions, trade associations, news media, etc., and support basic research, marketing promotion, personnel training, and supervision services. Carry out research on market consumption of agricultural brands and establish a scientific, standardized and credible tracking and evaluation mechanism for agricultural brands. Build a public service platform for agricultural brands, do a good job in information service, business exchange, brand display and consumption index, and create a comprehensive service window for agricultural brands.

(twelve) to increase the guidance of export services. Keep track of the development and marketing trends of global agricultural products trade, and study and evaluate the design and implementation effects of agricultural brand policies in relevant countries. Guide brand owners to carry out international trademark registration and product certification. Do a good job in the RCEP agriculture-related policy docking, and assist the brand main body to make full use of the policy dividends such as tax reduction of member countries and regional origin accumulation rules. Conduct overseas consumption surveys of agricultural brands, guide the interpretation of national policies and international trade rules, and promote international trade of branded agricultural products.

(thirteen) to promote digital construction. Guide brand owners to use digital technology, optimize management services, improve business processes, and promote the digitalization of brand management, market monitoring, exhibition and promotion. Do a good job in docking with platforms such as quality identification, safety traceability and integrity management, promote information interconnection and sharing, master brand development trends, promote collaborative supervision and credit constraints, and provide support for the healthy development of brands.

Fifth, create a brand consumption environment

(14) Boost brand consumer confidence. Do a good job in brand promotion, strengthen the sense of integrity and convey the concept of healthy consumption. Publish brand consumption index, stimulate consumption will, cultivate consumption hotspots, and expand consumption of brand agricultural products. Support brand owners to improve quality, innovate design, improve service, broaden channels, create new products, cultivate new selling points, stimulate consumption potential, meet and create consumer demand, and boost consumer confidence.

(fifteen) to encourage the expansion of brand consumption. Accelerate the organic combination of online and offline consumption, support the creation of boutique brand market areas, supermarket counters, e-commerce halls, self-media live broadcast rooms, etc., and promote product consumption. China farmers harvest festival autumn consumption season, brand sales and other activities to promote the consumption of brand agricultural products. Encourage all localities to hold various forms of agricultural product consumption promotion activities such as carnivals, food fairs, snack festivals and tasting meetings according to local conditions. Seize the opportunity of traditional festivals, festival holidays and hot spots of online consumption, plan brand consumption activities, innovate consumption scenarios, promote products through festivals and revitalize the market through festivals.

(sixteen) increase the brand consumption linkage. Give play to the radiation-driven role of large and medium-sized cities, encourage cross-regional, cross-industry and inter-departmental cooperation, introduce flexible and universal preferential policies, guide neighboring production, supply and marketing enterprises to deepen cooperation, and promote the excellent supply of branded agricultural products and sell them well. Promote the linkage between urban and rural areas, promote the integration of agriculture and tourism, encourage relying on characteristic resources and local culture to build characteristic rural brands and promote high-quality characteristic products.

VI. Safeguard measures

(seventeen) to strengthen organizational leadership. Agricultural and rural departments at all levels should take the cultivation of agricultural brands as an important measure to comprehensively promote rural revitalization and accelerate agricultural and rural modernization, implement the "three products and one standard" promotion action of agricultural production, strengthen overall coordination, improve working mechanism, refine policies and measures, increase support, and lead the innovation and development of agricultural brands. Do a good job in cultivating excellent brands, standardize the selection procedures, and improve service capabilities.

(eighteen) to strengthen policy support. Cultivate excellent quality brands, increase support and service, and the project funds can be tilted to the main body of the brand according to the actual situation. Encourage all localities to establish a brand incentive mechanism to encourage organizations and units with outstanding brand building achievements. Innovate financial products, improve financial services, guide financial institutions to optimize credit conditions, expand credit scale, explore the creation of financial products such as "brand loans", and support the cultivation of agricultural brand products.

(nineteen) increase the project. Focusing on the construction of advantageous areas of characteristic agricultural products, national modern agricultural industrial parks, and advantageous characteristic industrial clusters, we will cultivate and expand leading industries, create public brands in boutique areas, and promote the coordinated development of corporate brands and product brands. Key counties with "three products and one standard" in agricultural production, pilot bases for standardization of the whole industrial chain of modern agriculture, high-quality development bases for agricultural international trade, and cold chain collection and distribution centers for agricultural products should focus on brand building and actively support and guide it.

(20) Strengthen brand protection. Establish and improve the cooperation mechanism of agricultural brand protection, strengthen cross-departmental and cross-regional law enforcement cooperation, and severely crack down on counterfeiting and unfair competition. Actively play the role of industry associations, strengthen industry self-discipline, and promote the construction of industry credit system. Strengthen the construction of authorization, management and supervision mechanism of regional public brands, and promote the standardized and orderly development of regional public brands.

(twenty-one) do a good job in summing up publicity. Summarize typical experiences and practices in time, study the growth cases of boutique brands, organize interactive exchanges, and constantly improve the cultivation mechanism. Increase typical publicity, comprehensively use radio and television, newspapers, magazines, internet, new media and other platforms to continuously publicize and report, and create a positive atmosphere for the cultivation of agricultural brand products.