What is the impact of the major adjustment of social security since May? Will the pension be reduced? Look quickly!

Attention, everyone ~

From May 1st, the contribution rate of basic old-age insurance units for urban workers will be reduced to 16%, and the social security contribution base will be adjusted …

The "Comprehensive Plan for Reducing Social Insurance Rates" issued by the State Council a few days ago will be implemented soon. The plan is clear, and from May 1 ST, the contribution ratio of urban workers’ basic old-age insurance units will be reduced. At present, the proportion of unit payment is higher than 16%, which can be reduced to 16%; At the same time, we will continue to reduce unemployment insurance and industrial injury insurance rates in stages.

The three types of insurance can reduce more than 300 billion yuan throughout the year, benefiting more than 100 million enterprises. In addition, the relevant person in charge of the Ministry of Finance said that the fee reduction will reduce the income of the fund, but it will not affect the issuance of pensions.

Guangdong:It is strictly forbidden to centrally pay the historical arrears of enterprises by themselves.

It is understood that the pension insurance rate in economically developed provinces such as Guangdong and Zhejiang is 14%. In December last year, Guangdong also introduced a series of measures to reduce social security contributions. Previously, Guangdong has realized that the tax authorities have collected social insurance premiums. This time, the provincial government proposed that the social insurance payment method should remain unchanged, and the overall social insurance payment cost of enterprises should be kept stable. It is strictly forbidden for administrative law enforcement agencies to centrally pay the historical arrears of enterprises by themselves.

Maintain the unemployment insurance rate at 1% until the end of 2020, and continue to implement the floating unemployment insurance rate system;

In cities with sufficient savings in the medical insurance fund, the employer’s payment rate will be reduced by stages before the end of 2020, and the rate will be reduced by not less than 0.5 percentage points. At the same time, the average rate of industrial injury insurance in the province will be reduced by 30%.

What does the "Program" specifically include?

Eight parts, including:

(1) the proportion of basic old-age insurance units is higher than 16%, which can be reduced to 16%.

② Continue to reduce unemployment insurance and industrial injury insurance rates in stages, and extend the current phased rate reduction policy for another year until April 30, 2020.

③ Adjust the social security payment base policy.

(4) Accelerate the provincial-level co-ordination of endowment insurance, and realize the provincial-level unified collection and support of funds by the end of 2020.

⑤ This year, the proportion of central adjustment of endowment insurance funds will be increased to 3.5%.

6. Steadily promote the reform of social security fee collection system.

⑦ Establish a work coordination mechanism.

⑧ Earnestly organize and implement the work.

It is estimated that the social security payment burden will be reduced by more than 300 billion yuan in 2019.

What will happen if it is reduced to 16%?

(1) the proportion of unit contributions can be reduced by up to 4 percentage points, without conditions, nor is it a phased policy, but a long-term institutional arrangement.

(2) After the rate reduction in different places, the national rate difference will be narrowed, which is conducive to balancing the burden of enterprise payment, promoting the formation of a fair market competition environment, and also conducive to the gradual unification of national rates.

(3) After lowering the premium rate, the "threshold" of insurance payment will be lowered, which will help improve the enthusiasm of enterprises and employees and bring more employees into the employee pension insurance system.

How to reduce the provinces where the fund expenditure exceeds the income?

The central government will continue to increase financial subsidies and increase the central adjustment ratio of the basic old-age insurance fund for enterprise employees to help these areas ensure that pensions are paid in full and on time after reducing the rate.

How to adjust the payment base and why?

The payment base is an important parameter that affects the social security payment burden of enterprises and individuals. The first part of the "Proposal" is to make it clear that the average wage of employees in full-caliber urban units weighted by the average wage of employees in urban non-private units and urban private units is used as an indicator for verifying the upper and lower limits of the employee contribution base. Second, individual industrial and commercial households and flexible employees can participate in endowment insurance, and choose an appropriate payment base within the range of 60% to 300% of the average salary of employees in full-caliber urban units.

After adjustment, it can more reasonably reflect the actual average wage level of the insured, and the payment base of employees with lower wages can be reduced accordingly, thus reducing the payment burden. The payment burden of some enterprises can also be further reduced, which can benefit more.

What is the scale of fund central adjustment this year?

In 2019, the proportion of central fund transfers will increase to 3.5%. It is estimated that the annual fund transfer scale will be about 600 billion yuan, and the beneficiary provinces will benefit about 160 billion yuan.

Will pension payment be affected?

The overall income of the national endowment insurance fund exceeds its expenditure, and the accumulated balance keeps increasing, which will not cause the risk of pension payment on the whole and will not affect the timely and full payment of pensions. This year, the overall increase in the basic pension level of enterprise retirees is 5%, and it is estimated that about 100 million enterprise retirees will benefit.

How to collect social security fees?

In principle, the payment of the basic old-age insurance for enterprise employees and other types of insurance for enterprise employees will continue to be levied according to the current collection system, that is, the original social security collection will continue to be levied by social security, and the original tax collection will continue to be levied by tax, and the payment method will be stable, "mature and handed over to a province". The responsibility for the collection and management of social security fees of institutions and urban and rural residents was transferred to the tax authorities as scheduled.

Is the endowment insurance coordinated at the provincial level?

Some provinces have realized the unified collection and expenditure of endowment insurance funds at the provincial level, and most provinces have implemented the provincial-level adjustment system of endowment insurance funds, and the fund’s overall role in helping each other is still not fully exerted. There are still some problems in some provinces, such as the disunity of endowment insurance policies in the province, which need to be standardized step by step. By the end of 2020, the fund will be unified at the provincial level, laying a solid foundation for the national overall planning of endowment insurance.

In addition, the multiple dividends of social security reform will still be released intensively:

Fund investment and operation were accelerated.

Lu Aihong, spokesperson of the Ministry of Human Resources and Social Security, recently introduced that the Ministry of Human Resources and Social Security, together with relevant departments, has made clear the list of provinces (autonomous regions and municipalities) entrusted to invest in the basic endowment insurance fund for urban and rural residents in 2019 and 2020. By the end of the first quarter, of the 858 billion yuan entrusted investment contracts signed by 17 entrusted provinces (autonomous regions and municipalities), 624.869 billion yuan had been invested and operated.

Provincial overall planning of work-related injury insurance was accelerated.

Lu Aihong revealed that the next step will be to thoroughly study the issue of occupational injury protection for employees in new formats, study and formulate policies for small and micro private enterprises to give priority to industrial injury insurance, and promote industrial injury insurance to achieve a higher level of full coverage.

Improve the old-age insurance system for urban and rural residents

Lu Aihong introduced that the Ministry of Human Resources and Social Security is still guiding all localities to improve the old-age insurance system for urban and rural residents, and establish a mechanism for determining the old-age insurance benefits for urban and rural residents and the normal adjustment of basic pension standards.

According to incomplete statistics, up to now, at least 16 provinces (regions) such as Shanxi, Hebei, Henan, Ningxia, Heilongjiang, Qinghai, Yunnan, Jiangxi, Guangxi, Jilin, Shandong, Fujian, Gansu, Hunan, Liaoning and Xinjiang have clearly established the normal adjustment mechanism of basic pensions.

Many places announced the bidding plan for the basic pension for urban and rural residents in 2019. Guangdong plans to raise the minimum standard of basic old-age insurance for urban and rural residents from 148 yuan per person per month to 170 yuan. In many places, it is suggested that the elderly residents in urban and rural areas who are 65 years old and above should be appropriately inclined. For long-term payment, more than the minimum payment period, the appropriate increase in the number of years of basic pension.

Continue to increase the proportion of central adjustment of endowment insurance funds

According to reports, this year, it will increase the central fund adjustment, improve the overall level, increase the transfer of state-owned assets to social security, and promote the full implementation of entrusted investment in the basic old-age insurance fund for urban and rural residents.

Since the second half of last year, the central government has implemented a central adjustment system for endowment insurance funds. "In the next step, we will continue to increase the central adjustment ratio of the basic endowment insurance fund for enterprise employees. This year, the central adjustment ratio will increase to 3.5%. It is estimated that the scale of the central adjustment fund will reach more than 600 billion yuan in the whole year, further alleviating the pressure on fund revenue and expenditure in some provinces." Lu Aihong said.

Increase the financial input of basic old-age insurance funds

Financial investment in basic old-age insurance at all levels will also increase. According to reports, this year, the central government’s budget for enterprise endowment insurance reached 528.5 billion yuan, up 9.4% year-on-year, and local finance also made corresponding funding arrangements.

Enlarge and strengthen the strategic reserve fund

In the next step, the strategic reserve fund will be enlarged and strengthened. Nie Mingjuan, director of the Department of Endowment Insurance of the Ministry of Human Resources and Social Security, said that at present, the national social security fund has a strategic reserve of about 2 trillion yuan, and the work of transferring some state-owned capital to enrich the social security fund has started, and will continue to increase the transfer in the future.

Nine provinces, including Guangdong, started the entrusted investment of residents’ pension funds.

It is worth mentioning that Lu Aihong also revealed that the next step will be to actively promote the full implementation of entrusted investment in the basic old-age insurance fund for urban and rural residents.

It is understood that the General Office of the Ministry of Human Resources and Social Security and the General Office of the Ministry of Finance have recently studied and determined Hebei, Jilin and Jiangsu.

In 2019, nine provinces including Guangdong started the entrusted investment of residents’ pension funds. Nine provinces are required to pay close attention to the investigation, fund calculation and other work, clarify the entrusted investment quota and submit specific implementation plans.

Source: Guangzhou Reference

According to some information, the relevant person in charge of the National Medical Insurance Bureau of the Ministry of Human Resources and Social Security, the Ministry of Finance and the State Administration of Taxation answered questions from reporters on the Comprehensive Plan for Reducing Social Insurance Rates, and Xinhua News Agency

Pomegranate Yulan Bay teamed up with big coffee to gain insight into the city’s value vision and the next property market landmark.

  Looking at the development strategy of Beijing-Tianjin-Hebei integration, JD.COM region has occupied a corner with the most development potential by virtue of its special geographical position, and the trend of regional linkage has been hard to hide.






  On May 29th, the Forum on Regional Value Development of Empowering Beijing East-JD.COM in the Fusion Era, hosted by Yulan Bay and co-organized by Anjuke, was officially held in JD.COM New Town, the weather vane of the greater Beijing area. The forum specially invited Guo Yi, deputy general manager and chief analyst of the market development department of Heshuo organization, and producer of Yijia’s words; Zhou Qingjie, Professor and Doctoral Supervisor of Beijing Technology and Business University and Director of Economic Research Center of Beijing Technology and Business University; Li Zhen, National Deputy Editor of Anjuke and Chief Analyst of Anjuke Real Estate Research Institute; Ren Ye, deputy editor-in-chief of Anjuke Beijing Region and senior analyst of Anjuke Real Estate Research Institute, and four elites from the industry gathered together to discuss the great development of JD.COM with the mainstream real estate media in Beijing, take the opportunity of the times, explore new standards of human settlements and talk about a bright future.


  Towards a World-class Urban Agglomeration and Understanding the Butterfly Change of JD.COM City Value


  At the level of national planning, Beijing-Tianjin-Hebei region, as the core world-class urban agglomeration of China in the future, plays an irreplaceable role in national regional planning. And since Tongzhou was officially established as the administrative sub-center of Beijing in 2015, the development trend of the city eastward has opened a crazy sprint mode.


北京工商大学经济学院经济研究中心执行主任周清杰教授
Professor Zhou Qingjie, Executive Director of Economic Research Center, School of Economics, Beijing Technology and Business University


  Urban development depends on policies in the short term and industries in the long term. Regarding the current industrial development situation around Beijing, Professor Zhou Qingjie, executive director of the Economic Research Center of the School of Economics, Beijing Technology and Business University, believes that "Beijing-Tianjin-Hebei is a world-class urban agglomeration, and the coordinated development of the region needs industrial drive. Within the scope of Beijing-surrounding area, JD.COM’s comprehensive strength is in the first echelon, and a large amount of industrial investment remains in JD.COM, so the city value is worth exploring."


  According to public information, by the end of April, there were 52 projects in JD.COM New Town with an investment of over 100 million yuan, with a total investment of 30.48 billion yuan, and the investment this year was 1.647 billion yuan. Including the Guanghuan Yanjiao cloud computing base with a total investment of 2.986 billion yuan, and the Dingsheng 3D printing industry innovation and development base located in the core area of JD.COM New Town. JD.COM region has stepped into the fast track of development.


石榴集团区域营销总张宁
Pomegranate Group Regional Marketing Chief Zhang Ning


  "With the rapid development of urban industries to the east, it is foreseeable that there will be great potential in JD.COM in the future. In the new round of urban development butterfly change, the potential of urban value can also be revealed from the amazing increase in housing prices in Beijing and Beijing East District in recent years. Efficient and convenient transportation configuration has also become one of the decisive factors for the rise in housing prices in Beijing East. " Zhang Ning, regional marketing chief of Pomegranate Group, said.


  At present, the G102 National Road, the Capital Ring Expressway, the Beijing-Qinhuangdao Expressway and the Jingping Expressway in JD.COM, together with the planned Metro Line 22, are connected to Beijing in all directions, and at the same time, the traffic links with Tongzhou, Shunyi and the airport are fully opened, forming a multi-track linkage trend, which has truly become an important transportation hub connecting Beijing-Tianjin-Hebei, radiating North China and even communicating with the whole country. The establishment of multi-dimensional traffic facilities determines the layout of real estate around Beijing.


  Looking at the "Heart of the City" Sub-center, Huanxin JD.COM’s Living Concept


  The core area of JD.COM New Town has attracted a large number of people under the favorable conditions of industry and transportation. In order to make the city more livable, the development of JD.COM pays extra attention to the overall growth of urban facilities, and further integrates rich resources such as housing, commerce, schools, business districts and medical care to realize the value-added of the all-round life system.


和硕机构市场发展部副总经理、首席分析师,毅家之言出品人郭毅
Guo Yi, deputy general manager and chief analyst of the market development department of Heshuo organization, producer of Yijiazhiyan.


  Teacher Guo Yi, deputy general manager of the market development department of Heshuo organization, who has a good research on JD.COM’s urban development, analyzed, "JD.COM region has developed rapidly in recent years. Take education as an example, there are 71 primary schools and 24 middle schools in JD.COM region. On the basis of degree expansion, the quality of education has been greatly promoted. Under the coordinated development plan and the favorable inflow of resources, JD.COM’s livability has also begun to appear." What’s more worth mentioning is that the core area of JD.COM New Town, where the household registration policy is relatively loose, will become a place for more Beijing’s overflow population after policies such as restricting settlement have been introduced in many places around Beijing.


  As one of the top four housing enterprises in Beijing, Pomegranate Group developed the first Yulan Bay in Tongzhou, Beijing. As soon as it came out, it attracted wide attention, leading the Tongzhou plate, making the pomegranate brand resound through the Tongzhou market, leaving a legend that "one house is pomegranate for every 10 houses sold on average". This time, Pomegranate Group, in the name of a powerful brand with 13 years’ hard work and national reputation, once again added more weight to JD.COM area, settled in Yanjiao, and built the 11th Magnolia Bay in China with the help of the capital. On the mission of continuing to write glory, it once again revived the living concept of New North JD.COM.


  Pomegranate Yulan Bay strikes "Bay boutique" to create a dream of life


  At the important meeting just past, the state reiterated that housing is not speculation: "Adhere to the positioning that houses are used for living, not for speculation, and promote the stable and healthy development of the real estate market because of the city’s policy." Although it is only 36 words, it has set the tone for the real estate situation in 2020.


安居客全国副主编、安居客房产研究院首席分析师李震
Li Zhen, National Deputy Editor of Anjuke and Chief Analyst of Anjuke Real Estate Research Institute


  Li Zhen, deputy editor-in-chief of Anjuke and chief analyst of Anjuke Real Estate Research Institute, believes that "under the principle of’ no speculation in housing’, the financial attributes of houses in the future will become weaker and weaker. At present, buyers pay more attention to the nature of products and living characteristics."


  Pomegranate Group adheres to the corporate mission of "Let more people live in good houses", and has been focusing on the development of mid-to high-end residential projects for many years. This time, Pomegranate Yulan Bay still inherits the idea of integrating exquisite scientific and technological buildings into modern life, and builds a 6-9-storey transparent garden house with one staircase and two households at an ultra-low floor area ratio of 1.5, scientifically customizing the most comfortable living standard in JD.COM, so that the lighting can last for more than three hours on the winter solstice.


  Architecture is not only a simple residence, but also a place to create life dreams for residents. Therefore, on the basis of respecting nature, land and humanity, Pomegranate Yulan Bay has launched exploration and practice on contemporary human settlements. In order to fulfill the promise that "life is on vacation", Pomegranate Yulan Bay has absorbed the achievements of Chinese painting "Lin Quan Gao Zhi", created a five-fold spectacle of "one ring, two axes, four gardens and eight views" and strived to realize its products.


  Pomegranate Yulan Bay, which is said to be "the best in the Bay, the best in the Bay", not only brings a sample of luxurious and elegant villa life to Tongzhou East, but also stands in the core area of JD.COM New Town, which is the first in the development of three northern counties, and brings together the rich living facilities of the two cities. On the basis of the development of world-class urban agglomerations, the 11th Yulan Bay in China will be better and better!

(Editor: Xu Shuai)

   [Disclaimer] This article only represents the viewpoint of the cooperative contributor, not the position of Hexun. Investors should operate accordingly, at their own risk.

Sales volume is the secret of friends: OPPO’s most classic advertising case!

Do you know which domestic mobile phone sold best in 2016?

Many people may have guessed:

OPPO R9

OPPO R9 is the sales volume so far in 2016.Second mostofSingle cell phone modelThe first place is Samsung’s Galaxy S7 edge. OPPO’s 2016 is calledto strike back, a blockbuster. According to the survey data given by Counterpoint, a Hong Kong market research organization, OPPO surpassed Huawei, Apple and Xiaomi for the first time, ranking first with a monthly sales share of 22.9%.

The top six are OPPO, Huawei, vivo, Apple, Xiaomi and Samsung. OPPO’s play is very clear, that is,Under the main push line, variety shows swept..

As a distinctive offline manufacturer, OPPO has been synonymous with "advertising blockbuster textbooks" since the student days.

The advertisements of OPPO mobile phones in the past are very lethal. In those years when the editor was still in school, he went home and turned on the TV in a hurry. After watching it for half an hour, he was always fascinated by OPPO advertisements. Whether the product is good or not is not the most critical, but mainly depends on the face.

A typical example of success is a cooperation between BBK and Song Hye Kyo. Closer to home, since 2008, OPPO has hired stars to shoot commercials for mobile phone products. The earliest mobile phone advertisement of OPPO Real smiling face was shot by Korean actress Ji-yeon Cook.

With the face value of the goddess Ji-yeon Cook and the popularity of Snow China in japanese pop, OPPO’s first advertisement promoted the Slogan "OPPO Real listens to your heart" as an extra success.

In the second year, OPPO directly monopolized the title of Happy Camp, which was a smash hit of Hunan Satellite TV.

 "Welcome to our OPPO Real Happy Camp"

At that time, the name OPPO Real music mobile phone resounded throughout the country. If it weren’t for the blue factory vivo brothers to join, OPPO would probably be the king of "music mobile phones".

Although the early OPPO phones only had Ulike and Real Two series, but the accomplishments in advertising words are more mature than many friends this year.

For example, the following pile of Slogan copywriting:

Keep the most authentic OPPO Real music phone.

Perfect sound quality OPPO Real music mobile phone

Touch the most authentic OPPO Real music mobile phone.

Xiang ziyou OPPO Ulike Style

My music dreams of freedom, Real me find me.

Many of these advertising words can be blurted out.

In addition to advertising words, OPPO also has a strong endorsement lineup:

In addition to the aforementioned Ji-yeon Cook is the first generation spokesperson, and then joined.Qu Wanting, Chen Man, Lan Yu, Molly, Korean Super Junior-M, BOBO and Jin Minzhi..

Thanks to the invasion of Korean Wave in China film and television circles in recent years, OPPO was once mistaken for a Korean brand by young users. If you want to ask which advertisement in China is strong, it must be OPPO.

In 2011, OPPO’s flagship Find series appeared. As a brand-new top flagship brand series, OPPO Find mobile phone not only has amazing hardware rules. Its first advertisement stunned the Chinese people.

OPPO invited the one who later became the Oscar winner.Leonardo DiCaprio (Xiao Lizi)Shooted a commercial blockbuster like a movie trailer. The story focuses on finding a mysterious woman, and the theme runs through the series name Find.

In the apartment, on the street, in the rain, under the umbrella … they meet frequently like ghosts and gods, and they leave again and again by mistake.

Comparable to Hollywood blockbusters of that year.InceptionThe scenes and suspense plot design are eye-catching. Today, many well-paid manufacturers take this highly coherent advertisement as an example.

After the Find series, OPPO embarked on the road of smart phones, and its brand premium became stronger and stronger.

In December 2012, OPPO Find 5 was born. As the flagship of the year, OPPO Find 5 selected Qualcomm’s top APQ8064 quad-core processor, which has strong performance and is usually only used on tablet computers. OPPO Find 5 is also the first 1080P ultra-clear resolution mobile phone in China.

Speaking of the king of sales, OPPO is no worse than Huawei and Xiaomi, which are familiar to everyone. The sales of OPPO Find 5 totaled more than 3 million units, which set a sales miracle of domestic high-end flagship mobile phones in that year. In the later period, OPPO switched to "When Technology Meets Romance" as the propaganda theme of the whole series.

Give up the production style of Hollywood blockbusters and embark on it.Romantic and freshThe old road. This can be said to be another transformation of OPPO. After playing with the high-end Inception style, OPPO chose a more grounded romantic style.

The following year, OPPO launched a brand-new series: OPPO N, which once again made consumers remember the brand, and the brand premium was upgraded again, which made a grain company salivate.

OPPO N1 byPopular male god Chen KunandCharming goddessJiang YiyanEndorsement, Slogan slogan is

OPPO N1 turns to heart.

Just listening to the advertising language, it has the flavor of the popular Taiwanese drama "Corner meets love".

Coupled with the efforts of Chen Kun and Jiang Yiyan, OPPO is almostWhat he doesn’t knowThis commercial film gives a taste of domestic drama. With the TV broadcast pushed to the north and south of the river,OPPO N1 turns to heart.The advertising words were also quickly written down.

Although the sales volume of OPPO N1 was not successful, it also enabled OPPO to complete another branding. If you say that OPPO only knows marketing, it is all wet. OPPO N1 206 free rotation The 13-megapixel camera has obtained the national invention patent.O-ClickR "tinker bell" remote controlIt can be said that it is the prototype of the selfie stick.

As well as the distinctive O-Touch back four-way touch technology, it is the solution chosen by many back fingerprint mobile phones today. The large battery of 3610mAh supports the setting of flash+soft light and double LED fill light, which is not lost to today’s flagship mobile phone.

OPPO N series can be said to be an alternative product line comparable to Find series. Inspired, Glory then launched Glory 7i. Unfortunately, the director of Glory Brand, who was born in science and engineering, failed to come up with such a synonym as "a turn of heart".

In 2014, OPPO’s pace was a bit surprising.Flagship OPPO Find 7, rotating lens OPPO N3, thin OPPO R3, world’s thinnest OPPO R5, OPPO N1 mini. Debuted in the same year.

In addition, in the same year, OPPO also put forward the slogan of "Leading 4G, Taking a Beat to Beauty".

The past is a bit complicated, so we have to stroke it first. The advertisement of OPPO Find 7 released in March 2014 is the most distinctive. OPPO has launched an unprecedented advertising marketing communication method: actually want the audience.payWatch the advertisement of Time and Space Magic.

this isThe first and only time in the world.The case of choosing to pay for watching advertisements on mobile phones has created a new chapter in communication textbooks.

OPPO is not bad for this money, and all the advertising income is donated to children in poor mountainous areas.

Back to the product, OPPO Find 7 may be the most popular product for OPPO fans. Because after that, the Find series came to an abrupt end, and some people still remember it today. It is also the leading 2K display in China and the classic Qualcomm Snapdragon 801 processor.And the world’s fastest charging VOOC flash charging technology, OPPO’s housekeeping skills.

In addition to hardware, OPPO has also played new tricks in ID industrial design. Very distinctive at the bottomSkyline breathing lightScreen aesthetics 2.0 Design. Although it looks a bit like a "marquee", the aesthetics of information screen is much stronger than that of any ID without borders.

VOOC flash charging is needless to say, it’s all good to use it. This is the highest accomplishment of OPPO Find series so far.

OPPO R3, which debuted in the same year, is a test model of OPPO R series. R3 focuses on thinness and makes its debut as the thinnest Android phone in the world. In advertising, OPPO R3 chose "thin and unique" as the propaganda word.

In this generation, we can see that OPPO’s advertisements are mainly short sentences and phrases, which are far more grandiose than those in the stratosphere."black technology"Remember more. In the same year, OPPO R5, an iterative version of OPPO R3, appeared.

OPPO R5′ s black technology and propaganda film are much more thoughtful than R3.

OPPO R5 was the thinnest in that year. 4.85mm The fuselage smartphone was defeated by the vivo brothers in less than a month. But the real "black technology" of OPPO R5 lies in:

The single-sided cloth ice nest cooling system is selected to suppress the Qualcomm Xiaolong processor, which is good at heating.

 

Equipped with Germanywesley sneijderOptical authentication camera, Huawei and Leica are all followers. In terms of publicity, OPPO promoted the thin and light body."Crazy by nature"This slogan. In the commercial, OPPO R5 becomes Nokia. Pouring fruit and walnuts, focusing on the thin but strong characteristics.

Starting with OPPO R5,Yang Mi, the goddess of popularityandYifeng Li, the new male godOccasionally, it will appear in the publicity of OPPO and become a major force in OPPO advertising today. In the same year, the last flagship of OPPO N series, OPPO N3, appeared. With the selling point of rotating lens, OPPO launched a four-word slogan."Born to turn".

Similar to OPPO N1, this camera of OPPO N3 is amazing again. It is said that there is no "black technology" in domestic mobile phones, and OPPO N3 continues to rotate the lens gene while introducing the ability of electric rotation. In addition, this 16 megapixel camera is alsoSchneider certificationThe lens. This made OPPO N3 one of the best mobile phones at that time.

In addition, the star ring breathing light at the bottom, hollowed-out design and other elements also make OPPO N3 a classic, and ID industrial design can be called a domestic model. In 2016, we can still occasionally see users of OPPO N3. Yang Mi, as one of the spokespersons, often takes this product to attend major activities, and her professionalism has improved the exposure of mobile phones.


Poster for the movie "I am a Witness"

In 2014, OPPO, which has many special mobile phone products, was finally crowned the overlord of the offline market.

In 2015, OPPO launched the OPPO R7/R7 Plus series mobile phones with "heartthrob" as Slogan. JoinedLu Han; AiresAs new spokesmen, of course, Yang Mi and Yifeng Li often appear in promotional films.

Lu Han specially filmed a promo for OPPO R7, which is called "Promise", and it is also a romantic propaganda masterpiece. OPPO R7, with the slogan of "One Flashes People’s Hearts", with the blessing of three popular stars, its sales volume has soared, and it is worthy of the title of "heartthrob", which has made many friends and businessmen who have been forced to crush their feet.

Since this year, OPPO has started cooperation with Spanish giants Barcelona.

And launched a customized version of the OPPO mobile phone in Barcelona, which made Huawei’s face slap.

Champion color matching of red and blue flags. Let this customized model once again become a "heartthrob" mobile phone sought after by fans.

In 2016, OPPO was more generous and took it out at one time. TFBOYS, Yang Mi, Yifeng Li, Yang YangWaiting for a lot of spokespersons.

With the product R9, OPPO has become a new global TOP5 brand in one fell swoop. The growth path of OPPO is different from the upstart nature of some brands, and OPPO has never lost. The "heartthrob" of OPPO R7 generation is basically the "heartthrob" level in R9.

Looking at OPPO step by step, the editor’s deepest memory is of course this sentence:

Charge for five minutes and talk for two hours.

 

If you are a careful person, you will find that. All the quick charges made by friends so far must be a hanging marketing with OPPO.

what …

"Charge for five minutes and talk for 2.5 hours"

"Charge for five minutes and talk for three hours"

"Charge for five minutes and play for six hours"

howeverOne is a genius, the other is a fool.. Your friends are endorsing OPPO!

The success of mobile phone brands is not just the mobile phone products themselves.Products and promotion are both indispensable.Whether offline or online, it is a way of communication. If you are still saying that "the wool is on the sheep, and the endorsement fee accounts for the cost of the mobile phone". The editor thinks that you are quite naive.

Making a mobile phone is not charity, it is the nature of a businessman to seek profit.

When OPPO R9 sells well, it is possible to see the black technology of "charging for 5 minutes and talking all day". OPPO can monopolize one textbook of communication. In this paper, I would like to introspect the children’s shoes that are mutual entertainment media and brand communication. | The latest and most comprehensive mobile phone technology digital information, all in Android China! Pay attention to WeChat WeChat official account: Android Forum (anzhuo-cn), Good Machine Friend (jiyou3g) | Visit Android China official website for more exciting information (http://www.anzhuo.cn).

Ministry of Commerce: Promoting the development of cross-border e-commerce through taxation, supervision and facilitation.

  CCTV News:On April 10th, the State Council Joint Prevention and Control Mechanism held a press conference. Ren Hongbin, Assistant Minister of Commerce, and Li Xinggan, Director of Foreign Trade Department, introduced relevant measures to stabilize foreign trade and answered questions from reporters.

  Ren Hongbin, Assistant Minister of Commerce, introduced that in order to promote the development of cross-border e-commerce, the State Council has introduced a series of policies and measures to support enterprise development, mainly in three aspects:

  First, in terms of taxation, for the goods that the e-commerce export enterprises in the comprehensive test area have not obtained valid purchase vouchers, the tax exemption policies for value-added tax and consumption tax will be tried out according to the regulations, and at the same time, the approved collection methods for enterprise income tax will be implemented, and the income tax will be levied at the lowest taxable income rate of 4%, which has solved the industry’s concern that the tax burden will be too heavy due to the lack of input invoices.

  Second, in terms of supervision, the cities where the qualified comprehensive test area is located can be included in the pilot scope of cross-border e-commerce retail import, and the bonded stocking business can be carried out. The imported goods are supervised according to personal use items, and the preferential tax rate is applicable within the trading limit.

  Third, in terms of facilitation, the application of "simplified classification and list clearance" will increase the single transaction limit of cross-border foreign exchange payment by payment institutions, simplify the procedures for the receipt and payment of small and micro cross-border e-commerce goods, and give priority to the establishment of facilitation measures such as the International Mail Exchange Bureau.

Global News: Biden decides to run for re-election for Apple next year or will launch a variety of new products in June.

  On April 17th, last week, two important economic figures in the United States, CPI and PPI, showed that inflation was continuing to cool down, which boosted market sentiment, and US stocks recorded cumulative gains throughout the week. However, Friday’s retail sales data fell more than expected, indicating that the momentum of US economic growth has weakened, and the market is evaluating the risk of recession trading. And the next earnings season will also bring more tests to investors.

  Some analysts pointed out that the biggest factor affecting the US stock market in the coming week will be corporate earnings, which is particularly important considering the possibility of profit recession. However, judging from several banking stocks that took the lead last week, the performance has so far exceeded expectations.

  In addition, the market is still concerned about whether the Federal Reserve will raise interest rates in May. Judging from the current market pricing, the final increase is a foregone conclusion. According to CME’s "Fed Watch", the probability of the Fed keeping interest rates unchanged in May is 21.5%, and the probability of raising interest rates by 25 basis points is 78.5%. The probability of maintaining interest rates at the current level by June is 15.8%, the probability of raising interest rates by 25 basis points is 63.4%, the probability of raising interest rates by 50 basis points is 20.8%, and the probability of lowering interest rates by 25 basis points is 0%.

  However, it is worth noting that there are continuous differences within the Fed. The directors believe that the effect of controlling inflation is minimal and it is necessary to continue to raise interest rates, while the chairman of the Chicago Fed calls for not being too radical. This shows that after the aggressive interest rate hike, officials are also concerned about inflation and economic prospects in the United States.

  In terms of weekend news, US President Biden said on Friday that he has decided to run for re-election and will officially announce his campaign "soon". This means that it is possible that Biden will face Trump again next year.

  G7 emphasizes the commitment to accelerate the phase-out of unreduced fossil fuels, and to achieve net zero emissions in the energy system by 2050 at the latest. The seven countries agreed on a $4 billion action plan for key minerals (down from the planned $7.5 billion).

  On the enterprise side, Musk established an artificial intelligence (AI) company named X.AI in Nevada, USA, aiming to compete with Open AI, the development company of ChatGPT. Under the wave of AI, the technology madman is naturally unwilling to lag behind. The front foot is still criticizing ChatGPT, and the back foot has purchased 10,000 GPUs.

  According to informed sources, Musk is forming a team of AI researchers and engineers. He also discussed the issue of investing in this new company with some investors from Tesla and SpaceX. These investors are very excited about this. Earlier this year, in response to the rapid development of Open AI, Musk began to explore the idea of setting up a company to compete with it.

  [Market Review]

  Last week, the S&P 500 rose 0.79%, the Nasdaq Composite Index rose 0.29% and the Dow Jones Industrial Average rose 1.2%.

  [One-week preview]

  [Weekend Highlights]

  Biden: I have decided to run for re-election and will officially announce it "soon"

  According to CCTV news, last Friday, local time, US President Biden said that he had decided to run for re-election in the 2024 US presidential election and would announce his campaign as soon as possible.

  US President Joe Biden said on Friday that he has decided to run for re-election and will officially announce his campaign "soon". "We will announce it relatively quickly. This trip to Ireland has made me more optimistic about what I can do, "Biden told reporters at the end of his trip to Ireland. "As I said, my plan is to run again."

  It is reported that Biden’s close assistants and allies have privately launched actions to establish relevant deployment and fundraising mechanisms for the 2024 election campaign.

  Sword finger ChatGPT Musk set up an artificial intelligence company to compete with Open AI.

  It is reported that Musk established an artificial intelligence (AI) company named X.AI in Nevada, USA, aiming to compete with Open AI, the development company of ChatGPT.

  According to informed sources, Musk is forming a team of AI researchers and engineers. He also discussed the issue of investing in this new company with some investors from Tesla and SpaceX. These investors are very excited about this. Earlier this year, in response to the rapid development of Open AI, Musk began to explore the idea of setting up a company to compete with it. For this new project, Musk has obtained thousands of high-performance GPU processors from NVIDIA.

  OpenAI CEO: the scale of large language model is close to the limit, not the bigger the better.

  Sam Altman, co-founder and CEO of OpenAI, talked about the development trend and security issues of Large Language Model (LLM) at MIT’s "Imagination Action" activity.

  He believes that OpenAI is approaching the limit of LLM scale. The larger the scale, the better the model may be, but it may be just to pursue a number. The scale of LLM is no longer an important indicator to measure the quality of the model, and there will be more ways to improve the ability and utility of the model in the future.

  Retail sales in the United States slowed down more than expected in March, falling 1% from the previous month, and the year-on-year growth rate of retail sales hit a new low of nearly three years.

  In March, retail sales in the United States decreased by 1% month-on-month, much worse than the expected growth rate of -0.4%, and the growth rate in February was revised from -0.4% to -0.2%. Retail sales only increased by 2.9% year-on-year, which is the lowest annual growth rate of retail sales since June 2020. Of the 13 categories, only 5 have increased. The "lag" of the Federal Reserve’s monetary policy, coupled with the impact of the banking crisis on spending, is beginning to emerge.

  Differences within the Fed have intensified.

  Federal Reserve Governor Waller said that recent data show that the Fed has not made much progress in the inflation target, and interest rates need to rise further. Bostic, president of the Atlanta Federal Reserve, said that after raising interest rates again, the Fed can suspend interest rate hikes and evaluate them.

  US media: Apple will launch a number of new watchOS products in June or welcome major updates.

  According to Interface News, on April 17th, reporter Mark Gurman wrote in his column PowerOn that the global developer conference that Apple will hold in June will be one of the most critical events in the company’s history-it will be an opportunity to herald the post-iPhone era and make its existing devices more attractive. Apple’s MR (Mixed Reality) head show will be the highlight of this conference, but other products will also be exhibited. It is reported that this includes the new Mac laptop and the biggest update to Apple Watch software since the first version was launched in 2015. Generally speaking, the company is planning to launch: Reality Head Show, Apple’s first major new product category in the past decade; New xrOS operating system and software development kit; New MacBook device; iOS17; iPadOS17; macOS14; watchOS10。 Among them, the updated versions of iOS and iPadOS are unlikely to provide major new features; The new Apple Watch operating system will bring greater improvements, including a new interface.

  Musk: It is extremely difficult to achieve mass production and positive cash flow, and the car price is low enough to survive.

  Musk wrote on Twitter on Thursday: "It is extremely difficult to achieve mass production and positive cash flow." The billionaire’s comments are a response to an old video shared by Twitter users. In that video, Musk said that in order to survive, the new company should be able to solve the problems of autonomous driving and electrification, and at the same time make a very "eye-catching" car and realize mass production, so that the cost of the car is low enough and the price does not exceed people’s affordability.

  [financial calendar]

Announcement of 2020 public recruitment of institutions affiliated to the Central Network Information Office in Beijing

  According to the needs of the work, in accordance with the Regulations on Personnel Management of Public Institutions, Interim Provisions on Open Recruitment of Public Institutions, Notice on Further Regulating Open Recruitment of Public Institutions and other relevant regulations, the part of the Central Network Information Office will openly recruit 12 staff members for fresh college graduates nationwide in Beijing in 2020. The relevant matters are hereby announced as follows:

  I. Recruitment positions

  (a) network security emergency command center 8.

  There are 1-4 emergency posts for network content management, 2-2 emergency posts for network content management and 2 emergency posts for network operation technology.

  (2) China Cyberspace Research Institute 2.

  Network security and informatization strategy research post 1, comprehensive management post 1.

  (3) 2 training centers.

  1 training management post and 1 comprehensive management post.

  Second, the registration conditions

  1. Have People’s Republic of China (PRC) nationality.

  2. party member, the Communist Party of China, has a firm political stance, supports the Communist Party of China (CPC)’s leadership and the socialist system, and maintains a high degree of consistency with the CPC Central Committee with the Supreme Leader as the core in ideological and political actions.

  3. Support and abide by the Constitution, laws and regulations of People’s Republic of China (PRC), and have good moral conduct.

  4. The national colleges and universities unified recruitment and classification of fresh graduates (excluding commissioned training and orientation) should generally obtain academic degrees in the required majors before the end of July 2020. The professional reference catalogue is the Catalogue of Undergraduate Majors in Ordinary Colleges and Universities of the Ministry of Education, the Catalogue of Subjects and Professions for Granting Doctoral and Master’s Degrees and Training Postgraduates, and other professional catalogues recognized by the Ministry of Education.

  5. The age is generally, the undergraduate degree is not more than 24 years old, that is, born in December 1994 or later; Master students are not more than 27 years old, that is, born in December 1991 or later; Doctoral students are not over 35 years old, that is, they were born in December 1983 or later.

  6. Have the physical conditions and psychological quality to perform their duties normally.

  7. Other conditions that meet the requirements of laws and regulations, as well as other specific conditions for applying for positions (for details, please refer to the Information Form of Open Recruitment Positions of Some Institutions in Beijing in 2020 under the Central Network Information Office).

  Persons under any of the following circumstances are not allowed to apply: those who have been criminally punished for crimes; Having been expelled from the Party; Having been expelled from public office; It has been listed as the object of joint punishment for dishonesty according to law; During the period of punishment or under the influence period; Having been found to have serious violations of discipline such as fraud in the examination of civil servants at all levels and the recruitment of public institutions; Other circumstances in which it is not allowed to be employed as a staff member of a public institution as stipulated by laws and regulations. In addition, applicants are not allowed to apply for positions that constitute avoidance relationship after employment.

  Iii. Work links and time arrangement

  Open recruitment includes online registration, preliminary qualification examination, written examination, qualification review, interview, physical examination, inspection, publicity and employment.

  (1) Online registration (from late December 2019 to early January 2020)

  17: 00 on December 20, 2019 — At 12: 00 on January 6, 2020, the candidates registered on China Netcom (www.cac.gov.cn), and each candidate was limited to one post.

  (2) Preliminary qualification examination (from late December 2019 to early January 2020)

  Conduct online qualification preliminary examination for the applicants and determine the participants in the written test. The ratio of written examination is 5:1. If the number of applicants does not reach the proportion of written examination, it will be adjusted as appropriate; If the proportion of written examination is still not reached after adjustment, the post shall be cancelled or the number of posts shall be reduced as appropriate. After the registration, the results of preliminary qualification examination and written notice will be issued in China Netcom. Those who take the written test can log on to China. com to download and print the admission ticket (those who enter the interview will continue to use this card).

  Applicants must fill in their personal information truthfully. Anyone who practices fraud will be disqualified once verified.

  (3) Written examination (mid-January 2020)

  It mainly tests the basic quality of candidates and their ability to analyze and solve practical problems by using relevant theories, knowledge and methods. The written test results will be published in China Netcom within 10 working days after the written test.

  (4) Qualification review (early February 2020)

  According to the written test scores from high to low, the interviewees are determined according to the ratio of 4:1 (all those with the same scores are included, the same below), and the qualifications of the interviewees are reviewed. According to the notification requirements published by China Netcom, the interviewee will go to the designated place for qualification review with relevant certificate materials. In case of failure or failure to participate in qualification re-examination, the interview candidates will be filled in order from high to low according to the written test scores of the post. Those who pass the qualification review will enter the interview.

  (5) Interview (early February 2020)

  It mainly tests the comprehensive quality, professional quality and the matching degree with the recruitment position of the candidates. At the same time, psychological tests are organized, which are used as employment reference and are not included in the comprehensive test scores.

  The comprehensive score of the exam is calculated according to the written test and interview scores, each accounting for 50%. Within 10 working days after the interview, the comprehensive test scores, physical examination and other matters will be announced on China Netcom.

  (6) Physical examination (mid-February 2020)

  For each post, the medical examination candidates are determined according to the ratio of 1:1 according to the comprehensive test scores from high to low. Arrange medical examination candidates to go to designated hospitals for medical examination. In the case of failing or giving up the medical examination, it will be replenished in order from high to low according to the comprehensive scores of the examination.

  (7) Investigation (in the middle and late February 2020)

  Those who pass the physical examination are listed as candidates for investigation and go to the school where the candidates are located for investigation. In case of failure or abandonment of the inspection, the candidates for physical examination and inspection shall be replenished in turn according to the comprehensive test scores from high to low, and the candidates shall be replenished no more than twice.

  (eight) publicity (mid-March 2020)

  Those who pass the inspection are determined to be candidates, and they will be publicized on the open recruitment service platform of China Netcom, institutions affiliated to the central and state organs for 7 working days.

  (9) Employment (early July 2020)

  If there is no objection after publicity, an employment contract shall be signed. Those who pass the examination after the probation period are formally employed; Unqualified, cancel the employment.

  Fourth, the disciplinary requirements

  Open recruitment is carried out in strict accordance with the prescribed requirements and procedures, adhering to the principles of openness, fairness and impartiality, setting up recruitment policies, online application technical consultation telephones, and accepting the consultation of applicants. Staff should strictly abide by the discipline of cadres and personnel, especially strictly implement the confidentiality system and avoidance system. If there is any violation, it will be dealt with severely in accordance with relevant regulations. Applicants should consciously abide by the relevant regulations, and must not resort to deceit or engage in unorganized activities. Once found, they will be dealt with severely in accordance with the relevant regulations.

  In order to strengthen the supervision of this open recruitment, the Disciplinary Committee of the Central Network Information Office will implement the whole process of supervision, and set up a supervision and reporting telephone number to accept supervision and reporting.

  This announcement is interpreted by the cadre bureau of the Central Network Information Office.

  Recruitment policy consultation telephone: 010-55635938

  Online application technical consultation telephone: 010-68771328

  Supervisory reporting telephone number: 010-55635942

 

  Central network information office cadre bureau

  December 20, 2019

Tan Juntie: Anchoring High-quality Development and Writing a New Chapter in Guangdong Publishing

  Editor’s Note: On January 19th, China Press, Publication, Radio, Film and Television published an exclusive report entitled "Tan Juntie, Party Secretary and Chairman of Guangdong Publishing Group and Southern Publishing Media Co., Ltd.: Anchoring High-quality Development and Writing a New Chapter in Guangdong Publishing". In the report, Chairman Tan Juntie explained that Guangdong Publishing Group and Southern Publishing Media Co., Ltd., as state-owned publishing media enterprises, have thoroughly studied and implemented the spirit of the 20th Party Congress, and strived to write a new chapter in the high-quality development of the Guangdong Publishing Army, guided by learning, main business, integration, industry and projects. Strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to create a powerful measure of cultural leading enterprises rooted in Lingnan, serving the Bay Area and looking at the world.

  The 20th National Congress of the Communist Party of China issued a mobilization order for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way. Move at the command, beat the drums to urge the levy. As publishers in Guangdong, we should thoroughly study, publicize and implement the spirit of the 20th Party Congress, forge ahead courageously, focus on creating new glories of socialist culture, strive to write and publish a new chapter in the high-quality development of the Guangdong Army, and provide cultural cohesion and spiritual impetus for the new journey of endeavor.

  01

  Deeply understand the decisive significance of "Two Establishments" and consciously unify thoughts and actions with the spirit of the 20th Party Congress.

  To study and implement the spirit of the 20th Party Congress, the most important thing is to deeply understand the decisive significance of the "Two Establishments" and effectively enhance political identity, ideological identity, theoretical identity and emotional identity. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has been holding the flag to orient and steer in the changing situation, commanding and strategizing in the great war exams, and turning the tide in the stormy waves, fully demonstrating his grandeur, foresight and greatness as a Marxist politician, thinker and strategist. To forge ahead in the new journey, we must firmly defend the "two establishments" and resolutely achieve the "two maintenances" with practical actions, unite as a "hard piece of steel" around the CPC Central Committee with the supreme leader as the core, move forward in unison, and constantly win new great victories.

  Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has attached great importance to the propaganda of ideological and cultural work from the overall situation and strategy, and promoted the historical achievements and changes in China’s cultural construction in the process of radical reform and innovation. The 20th National Congress of the Communist Party of China emphasized that we must adhere to the road of cultural development in Socialism with Chinese characteristics, build a strong socialist cultural country, focus on promoting cultural self-confidence and self-improvement, and create a new glory of socialist culture, and make arrangements from five aspects, such as "building a socialist ideology with strong cohesion and leading power", which fully reflected that the CPC Central Committee with the Supreme Leader as the core attached great importance to cultural construction and scientifically grasped the laws of cultural construction, and pointed out the direction for the national publishing front and provided fundamental follow.

  02

  Keep in mind that "the country is the biggest" and strive to create a new situation of high-quality publishing development.

  The 20th National Congress of the Communist Party of China proposed to build a cultural power by 2035. Publishers should consciously follow the spirit of the 20th National Congress of the Communist Party of China, put the construction of a publishing power into the historical process of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, and think in the context of the new journey of building a socialist modernization power in an all-round way, and strive to create a new situation of high-quality publishing development.

  Actively help build a powerful publishing country.First, content is king. Publishing is a content industry. Without good content, there is no way to become a publishing power. We should firmly establish a sense of quality products, enhance the original ability, not forget the original, absorb foreign countries and face the future, build a publishing and production service system with healthy taste, excellent quality and rich categories, enlarge and strengthen mass publishing, educational publishing and professional publishing, and make great efforts to create a number of handed down quality products with long-term significance, representing national standards and having world influence. The second is to highlight talent-oriented. Talent is the first resource, the development of the country depends on talent, and the construction of a powerful publishing country calls for talent. We should not only attach importance to the selection and cultivation of leading publishing talents and famous editors, but also strengthen the cultivation of innovative, applied and compound talents to provide talent support for the development of publishing industry in the new era. The third is to strengthen the construction of modern enterprise system with cultural characteristics. Adhere to the guidance of party building, unify strengthening party leadership and improving corporate governance, vigorously stimulate the vitality and endogenous motivation of enterprise development, and promote state-owned publishing culture enterprises to become stronger, better and bigger in the new era and new journey. Guangdong publishing should insist on producing good books, talents and benefits, constantly enhance the core competitiveness and cultural influence of enterprises, and help build a powerful publishing country.

  Fully promote the high-quality development of the cultural industry.First, we must actively promote "culture+technology". Implement the strategy of cultural digitalization, make good use of the "cultural and technological dividends" brought by digital technologies such as mobile Internet, big data, cloud computing, 5G, smart terminals and metauniverse, innovate publishing formats, communication methods and operation modes, and vigorously improve the level of digital digitalization and intelligence in the industry. Second, we should actively explore "culture+capital". It is necessary to make full use of the capital market and capital power, develop new publishing formats, promote the integration of resources across regions, industries and ownership systems, improve the operational efficiency of enterprises, and enhance the management level and market competitiveness. Third, we must actively promote "culture+park". Based on the core orientation of culture, we should focus on publishing and operation first, integrate related resources, aggregate industrial factors and build a cultural industry demonstration park. Make use of the advantages of industrial park in resource integration, model innovation and value empowerment to open up the industrial chain, strengthen innovation chain and upgrade the value chain. Guangdong publishing should focus on the main business, focus on "publishing+"and "culture+",further highlight the integrated development, actively expand the industrial chain, and create a new development pattern with upright main business, excellent double effects, multi-format integration and diversified development.

  Actively participate in the construction of a strong cultural province in Guangdong.First, the implementation of the Supreme Leader’s Socialism with Chinese characteristics Thought Dissemination Project in the New Era. Continue to do a good job in the publication and publicity of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, do a good job in the theme publication around the propaganda and interpretation of the spirit of the 20th Party Congress, deepen the reading activities of the whole people, and do a good job in the publication with a high degree of political judgment, political understanding and political execution. The second is to implement the high-quality cultural supply project. We will deepen the supply-side structural reform in the cultural field, create a high-level creative production system for literary and artistic masterpieces, and focus on planning and launching a number of outstanding works that highlight the spirit of China, the weather of the times and the charm of Lingnan, as well as outstanding theme publications that reflect economic and social development and answer the questions of the times. The third is to implement the "double innovation" project of Lingnan culture. Pay attention to the systematic protection, overall protection, brand promotion and activation and utilization of cultural resources, proactively plan and carry out publishing topics such as archaeology, cultural relics and cultural heritage, strengthen the collation and publication of rare ancient books and documents in Lingnan, and promote Lingnan culture to glow with new glory of the times. The fourth is to implement the external communication project. Strengthen external publicity, copyright export, cultural exchange and dialogue among civilizations, introduce Socialism with Chinese characteristics Thought of the Supreme Leader in the new era to the world through books, spread the voice of China and tell the story of Guangdong. Guangdong publishing should implement the double-effect strategy of fine products, closely follow the pulse of the times, continue the red vein, inherit and carry forward Lingnan culture, enlarge and strengthen the main body of enterprises, help the construction of humanities bay area, and strive to shape the advantages of cultural publishing that match Guangdong’s economic strength.

  03

  Stick to the mission and contribute to the Chinese-style modernization of Guangdong publishing force.

  We should comprehensively study, publicize and implement the spirit of the 20th Congress of the Communist Party of China, find the gap with reference to the requirements of modernization strategy, advanced industries and people’s needs, adhere to cultural self-confidence, strive for goodness, do our best, bid for the first place, strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to build a cultural leading enterprise rooted in Lingnan, serving the Bay Area and looking at the world.

  Grasp the study and make great efforts to learn and practice new ideas.Taking "the first topic" as the study guide "the first topic" to be published, and planning and publishing a number of themed books, such as Series on New Course of Chinese Modernization, Practice of Chinese Modernization in Guangdong, and Series on Promoting High-quality Development. Further strengthen the synergy of the whole industry chain of publishing, publishing and supply, and do a good job in printing guarantee and subscription and distribution of major theme publications with high quality. In combination with the implementation of the spirit of the 20th National Congress, we organized in-depth investigations and studies on strategic and forward-looking issues in this industry, and made in-depth plans for the Group’s objectives, tasks and ideas to promote high-quality development.

  Grasp the main business and work hard to create a new highland for Lingnan publishing.Persist in building a heart for the country and a soul for the nation, persist in publishing good books for the people, persevere in promoting the intensive management of education publishing and the development and reform of mass publishing with specialization, characteristics and branding, and constantly enhance the core competitiveness of the publishing industry. In-depth implementation of nine major publishing projects, such as theme publishing, reform and opening up, and Greater Bay Area, to strengthen product lines such as "Gravitation", "Lantai Wanjuan" and popular science, to strengthen in-depth cooperation with head publishing enterprises, to speed up the construction of Guangdong-style brand book series, and to create hard currency in the market. Do a good job in the construction of "Flower City College of Literature", run well brand periodicals such as "Flower City" and "Essays", and strive to build a high-level creative production system for literary and artistic masterpieces. Actively participate in the excavation, collation and publication of Lingnan historical documents, re-plan Lingnan Library, accelerate the key publishing projects such as Lingnan Culture Dictionary, Lingnan Culture Reader and Guangdong Wencong, and actively build Lingnan Ancient Books Publishing House. Create a research and development base for teaching materials in the south, and strive to be the vanguard of local education publishing in the country. We will steadily push forward the publication and distribution in Hong Kong and Macao of Guangdong versions of Hong Kong and Macao teaching materials such as "China Language" and "History of China" and national conditions education books.

  Grasp integration and work hard to expand the new engine of publishing development.Vigorously implement the "14 th Five-Year Plan" for information construction and digital transformation, empower the transformation and upgrading of traditional publishing, and make efforts in digital publishing, digital education, digital media and digital marketing. Strengthen the construction of digital publishing content and online channels, focus on promoting the integration of Lingnan Chinese medicine, Lingnan fine arts and other fine works, and build a "Lingnan cultural database". We will comprehensively promote the "Full Coverage Project of Large-scale Application of Digital Textbooks for National Curriculum in Guangdong Province", enhance the operational capability of the application platform of Xiangyun Digital Textbooks for Guangdong Education, improve the after-school education service system, and serve the new needs of 16 million primary and secondary school students in the province. Strengthen the construction of digital media communication system and the development of high-quality IP multi-formats, and build an independent, controllable and intelligent media integration platform with multiple ecology. Accelerate the construction of its own new media matrix such as short videos and webcasts, seize new opportunities on new platforms, and enhance digital marketing capabilities.

  Grasp the industry and work hard to build a new pattern of complementary advantages.Optimize the industrial layout and improve the level of industrial scale, intensification and specialization. Make the brand appeal and influence of "Xinhua Bookstore" bigger and stronger, implement the double-base promotion action, and build a series of brand entity bookstores such as Siyuan, Shusheng, Du, Bo, Wuyue and Nanfeng for market segments, optimize the distribution chain network and improve the product supply structure. Strengthen the construction of publishing public service system, actively participate in the construction of civilized practice centers in the new era, urban study rooms, farmer’s book rooms, etc., run the Southern Book Festival well, and vigorously create a strong atmosphere of loving reading, reading well and being good at reading. Establish and improve the printing material guarantee system for key publications, and promote the intelligent, digital and green development of printing plates. Take the lead in establishing Guangdong Popular Science Group, integrate popular science education resources in the province, and accelerate the industrialization development of popular science.

  Grasp the project and work hard to activate the support to lead new kinetic energy.We should continue to make plans, go all out to grasp projects, grasp big projects, do a good job in projects, plan and build Southern Media Plaza (Pazhou, Guangzhou), Southern Media Center (Panyu, Guangzhou), Xinhua Cultural Center (Panyu, Guangzhou), Lingnan Cultural and Creative Industry Park (Zhaoqing) and other projects with high standards, so as to create a more diverse, multi-level and multi-format cultural industry demonstration park in Guangdong-Hong Kong-Macao Greater Bay Area. Actively promote the strategic reorganization and professional integration of publishing and distribution resources in the province. Give full play to the role of Southern Media and Guanghong Holdings as two major listing platforms, strengthen capital operation, and build a strategic investment platform for provincial cultural industries.

ICAR cars are on fire again, with a minimum of more than 109,800.

Comfort configuration is often linked to the quality of a car. Of course, the higher the comfort configuration, the more pleasant the passenger experience, which can give the car a higher evaluation. What xiaobian brought today is. Let’s take a good look at it.

Let’s look at the appearance of iCAR 03 first. The front face of iCAR 03 gives people a very fashionable and dynamic feeling, which makes people unforgettable. The headlights are capable and the design is tough. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4406 mm * 1910 mm * 1715 mm. The car adopts dignified lines, which gives people a very domineering and stylish side. With large-sized thick-walled tires, it gives people a very simple feeling. Looking back, the rear of the car echoes the front of the car, and the taillight style is more capable and neat.

In terms of interior, the interior looks very delicate and the overall visual effect is very distinctive. The steering wheel design of this car is very soft, equipped with the functions of manual steering wheel up and down+front and rear adjustment, steering wheel heating and so on, and the grip performance is good. Take a look at the central control, with a 15.6-inch central control screen, which makes the interior design quite layered and fashionable. The dashboard and seats are equally eye-catching. The car is equipped with a sharp dashboard, and the information is easy to read and clear. The car uses leather seats, and the seats are wrapped in place, which is basically enough for daily use.

ICAR 03 is equipped with a motor with a total power of 205KW and a total torque of 385N.m It has good acceleration, excellent cruising range and good power performance.

The car is equipped with driving mode selection, remote control key, NFC/RFID key, rear wiper, interior atmosphere light, traction control (ASR/TCS, etc.) and other configurations, and the configuration has reached the mainstream level of the same level.

The SUV has an atmospheric appearance, good spatial performance and high cost performance. I wonder if you are interested in it. You can learn more about what you like!

Hongqi Sunflower Guoya went on the market: the positioning of ultra-luxury executive cars, with a guide price of 1.4 million.

On November 15th, Guangzhou Auto Show opened, and many auto brands also chose to release new cars at this special time node, such as Red Flag, which officially announced the official listing of Sunflower Guoya at this auto show.

As mentioned in the previous report, Hongqi Sunflower Guoya is an ultra-luxury executive car with a length, width and height of 5353×1998×1511mm and a wheelbase of 3260mm, which is quite atmospheric in size. It adopts the headlight design of Tianyuan, and provides the power combination of V6TD/V8TD+HEV+ intelligent four-wheel drive +8AT, with the power of 290kW and 360kW respectively, and comes standard with ternary lithium batteries.

The two power configurations of Hongqi Sunflower Guoya are 1.4 million yuan and 1.86 million yuan respectively. More configuration details have not been announced yet, and you may need to contact the dealer to understand.

Have you noticed these personal information related to the "money bag"?

  "The card is still there, and the money was stolen", "The credit card slip was abandoned casually, and money was lost", "Filling in the online questionnaire for the gift, and being harassed by the phone" … … These phenomena are not uncommon, and most of them are related to the disclosure of personal financial information.

  At present, the Internet platform has become a widespread collector and user of personal information and data, but some institutions are not optimistic about the protection of consumers’ financial information. Recently, a research article published by the research group of the Financial Consumer Rights Protection Bureau of the People’s Bank of China pointed out that some head Internet platforms have some problems in terms of format, information collection and use, and marketing promotion.

  Come and learn about the common "routines" used by some institutions to collect personal financial information, which will help you polish your eyes and "reverse routines".

  1. The "terms" are rich in content and professional, and consumers are over-collected without knowing it.

  When registering financial applications on mobile phones, there are often relevant clauses and privacy policy statements issued in the form of format contracts, requiring users to agree to authorization. However, most people have not carefully read these "terms" with various contents and strong professionalism. Even if consumers read the terms carefully, if they don’t agree, it often means that they can’t use the software.

  As everyone knows, in actual implementation, such clauses often excessively collect the information of financial consumers. In addition to some necessary information, many Internet platforms have collected additional information about financial consumers’ identities, transactions, assets and liabilities, litigation information, performance information and judgment information of performance ability.

  According to the relevant persons of the Central Bank’s Financial Consumer Rights Protection Bureau, on the one hand, the Internet platform has absolute "right to speak" on the scope of information collection, and the scope of "necessary information" collected is too wide; On the other hand, consumers may not really "know" or "agree" with the content of information collected by Internet platforms.

  To this end, the Measures for the Administration of Credit Information Business (Draft for Comment) promulgated by the People’s Bank of China in January this year clearly stipulates that credit information collection by credit reporting agencies should follow the principle of "minimum and necessity" and should not be excessively collected. The collection of personal credit information by a credit reporting agency shall be subject to the consent of the information subject, and clearly inform the information subject of the purpose, information source and information scope of collecting credit information, as well as the possible adverse consequences of not agreeing to collect information.

  2. Excessive tracking and collection of users’ "digital footprints", and "precision marketing" is highly induced.

  Many people have this experience: only after searching for a brand new mobile phone, the consumer loan advertisement of small loan company appears in front of them; I just praised the face value of a star in a circle of friends, and the recommendation of medical cosmetic surgery and "cosmetic loan" came naturally … …

  Behind these "precision marketing" is the "full mastery" of personal information of financial consumers by some Internet platforms. Driven by commercial interests, some large Internet platforms will excessively track and collect users’ "digital footprints" and improperly use data-driven marketing strategies.

  Among the many "digital footprints" of users, all kinds of financial information, including account information, transaction information, credit information, etc., are the most valuable, which can build the "credit" pillar of large-scale Internet platforms. By digging up users’ financial behavior, analyzing the characteristics of users’ financial behavior and pushing a large number of financial marketing advertisements, "ahead of consumption" and "over consumption" are accepted by some people with fragile credit.

  When more high-risk and low-net-worth people are attracted into the "unsecured consumer loan" trap, financial risks are quietly brewing. Therefore, the research group of the Central Bank’s Financial Consumer Rights Protection Bureau reminded that it is necessary to urge large-scale Internet platforms to tap the value of information under the premise of legality, compliance, reasonableness, reasonableness and moderation, and promote consumption upgrading, instead of "wool" information, let alone killing the goose that lays the golden eggs and exhausting the resources.

  3. Internet platform improves the "availability" of credit, but often ignores the "affordability".

  You don’t have to "grovel" in front of friends and relatives to borrow money. You just need to apply for a loan on the Internet platform and you will have the opportunity to get financial support. It is true that this has improved the "availability" of credit, but for people with fragile credit, behind the great temptation is the "affordability" that is easily overlooked.

  In the view of the research group, the development of digital inclusive finance cannot be separated from the foundation of consumer protection and personal financial information protection, and it is necessary to urge large Internet platforms to establish the concept of "responsible finance".

  The research group suggested that the financial business should be fully regulated according to law, the supervision of large-scale Internet platforms should be strengthened, the anti-monopoly review of large-scale Internet platform enterprises should be strengthened, and the financial marketing propaganda behavior of large-scale Internet platforms should be standardized.

  4. How do consumers protect the security of personal financial information? Expert advice:

  (1) Keep bank cards, ID cards, electronic banking authentication media, etc. properly, and never rent or lend them to others for use;

  (2) In daily life or on the Internet, don’t disclose basic information such as bank card number, account password, SMS verification code and property status to others at will;

  (3) Try to handle financial business in person, and don’t entrust unfamiliar people or intermediaries to guard against personal information being stolen;

  (4) When downloading and installing the App or handling business in a third party, pay attention to the relevant authorization authority, carefully read the relevant agreements, contract terms and fill in personal information to avoid illegal use of important information;

  (5) Do not discard transaction vouchers such as credit card purchase orders, ATM receipts, credit card statements, etc. The invalid financial business documents should be shredded or destroyed by a shredder;

  (6) Be wary of telephone calls and emails asking you for personal financial information. If you encounter such situations, you should be vigilant and call the police immediately if necessary;

  (7) When providing copies of personal identity documents for various businesses, the purpose of use shall be indicated on the copies to prevent the copies of identity documents from being used for other purposes. (Wu Yu, Tang Jianhui)