Looking at the development strategy of Beijing-Tianjin-Hebei integration, JD.COM region has occupied a corner with the most development potential by virtue of its special geographical position, and the trend of regional linkage has been hard to hide.
On May 29th, the Forum on Regional Value Development of Empowering Beijing East-JD.COM in the Fusion Era, hosted by Yulan Bay and co-organized by Anjuke, was officially held in JD.COM New Town, the weather vane of the greater Beijing area. The forum specially invited Guo Yi, deputy general manager and chief analyst of the market development department of Heshuo organization, and producer of Yijia’s words; Zhou Qingjie, Professor and Doctoral Supervisor of Beijing Technology and Business University and Director of Economic Research Center of Beijing Technology and Business University; Li Zhen, National Deputy Editor of Anjuke and Chief Analyst of Anjuke Real Estate Research Institute; Ren Ye, deputy editor-in-chief of Anjuke Beijing Region and senior analyst of Anjuke Real Estate Research Institute, and four elites from the industry gathered together to discuss the great development of JD.COM with the mainstream real estate media in Beijing, take the opportunity of the times, explore new standards of human settlements and talk about a bright future.
Towards a World-class Urban Agglomeration and Understanding the Butterfly Change of JD.COM City Value
At the level of national planning, Beijing-Tianjin-Hebei region, as the core world-class urban agglomeration of China in the future, plays an irreplaceable role in national regional planning. And since Tongzhou was officially established as the administrative sub-center of Beijing in 2015, the development trend of the city eastward has opened a crazy sprint mode.
Professor Zhou Qingjie, Executive Director of Economic Research Center, School of Economics, Beijing Technology and Business University
Urban development depends on policies in the short term and industries in the long term. Regarding the current industrial development situation around Beijing, Professor Zhou Qingjie, executive director of the Economic Research Center of the School of Economics, Beijing Technology and Business University, believes that "Beijing-Tianjin-Hebei is a world-class urban agglomeration, and the coordinated development of the region needs industrial drive. Within the scope of Beijing-surrounding area, JD.COM’s comprehensive strength is in the first echelon, and a large amount of industrial investment remains in JD.COM, so the city value is worth exploring."
According to public information, by the end of April, there were 52 projects in JD.COM New Town with an investment of over 100 million yuan, with a total investment of 30.48 billion yuan, and the investment this year was 1.647 billion yuan. Including the Guanghuan Yanjiao cloud computing base with a total investment of 2.986 billion yuan, and the Dingsheng 3D printing industry innovation and development base located in the core area of JD.COM New Town. JD.COM region has stepped into the fast track of development.
Pomegranate Group Regional Marketing Chief Zhang Ning
"With the rapid development of urban industries to the east, it is foreseeable that there will be great potential in JD.COM in the future. In the new round of urban development butterfly change, the potential of urban value can also be revealed from the amazing increase in housing prices in Beijing and Beijing East District in recent years. Efficient and convenient transportation configuration has also become one of the decisive factors for the rise in housing prices in Beijing East. " Zhang Ning, regional marketing chief of Pomegranate Group, said.
At present, the G102 National Road, the Capital Ring Expressway, the Beijing-Qinhuangdao Expressway and the Jingping Expressway in JD.COM, together with the planned Metro Line 22, are connected to Beijing in all directions, and at the same time, the traffic links with Tongzhou, Shunyi and the airport are fully opened, forming a multi-track linkage trend, which has truly become an important transportation hub connecting Beijing-Tianjin-Hebei, radiating North China and even communicating with the whole country. The establishment of multi-dimensional traffic facilities determines the layout of real estate around Beijing.
Looking at the "Heart of the City" Sub-center, Huanxin JD.COM’s Living Concept
The core area of JD.COM New Town has attracted a large number of people under the favorable conditions of industry and transportation. In order to make the city more livable, the development of JD.COM pays extra attention to the overall growth of urban facilities, and further integrates rich resources such as housing, commerce, schools, business districts and medical care to realize the value-added of the all-round life system.
Guo Yi, deputy general manager and chief analyst of the market development department of Heshuo organization, producer of Yijiazhiyan.
Teacher Guo Yi, deputy general manager of the market development department of Heshuo organization, who has a good research on JD.COM’s urban development, analyzed, "JD.COM region has developed rapidly in recent years. Take education as an example, there are 71 primary schools and 24 middle schools in JD.COM region. On the basis of degree expansion, the quality of education has been greatly promoted. Under the coordinated development plan and the favorable inflow of resources, JD.COM’s livability has also begun to appear." What’s more worth mentioning is that the core area of JD.COM New Town, where the household registration policy is relatively loose, will become a place for more Beijing’s overflow population after policies such as restricting settlement have been introduced in many places around Beijing.
As one of the top four housing enterprises in Beijing, Pomegranate Group developed the first Yulan Bay in Tongzhou, Beijing. As soon as it came out, it attracted wide attention, leading the Tongzhou plate, making the pomegranate brand resound through the Tongzhou market, leaving a legend that "one house is pomegranate for every 10 houses sold on average". This time, Pomegranate Group, in the name of a powerful brand with 13 years’ hard work and national reputation, once again added more weight to JD.COM area, settled in Yanjiao, and built the 11th Magnolia Bay in China with the help of the capital. On the mission of continuing to write glory, it once again revived the living concept of New North JD.COM.
Pomegranate Yulan Bay strikes "Bay boutique" to create a dream of life
At the important meeting just past, the state reiterated that housing is not speculation: "Adhere to the positioning that houses are used for living, not for speculation, and promote the stable and healthy development of the real estate market because of the city’s policy." Although it is only 36 words, it has set the tone for the real estate situation in 2020.
Li Zhen, National Deputy Editor of Anjuke and Chief Analyst of Anjuke Real Estate Research Institute
Li Zhen, deputy editor-in-chief of Anjuke and chief analyst of Anjuke Real Estate Research Institute, believes that "under the principle of’ no speculation in housing’, the financial attributes of houses in the future will become weaker and weaker. At present, buyers pay more attention to the nature of products and living characteristics."
Pomegranate Group adheres to the corporate mission of "Let more people live in good houses", and has been focusing on the development of mid-to high-end residential projects for many years. This time, Pomegranate Yulan Bay still inherits the idea of integrating exquisite scientific and technological buildings into modern life, and builds a 6-9-storey transparent garden house with one staircase and two households at an ultra-low floor area ratio of 1.5, scientifically customizing the most comfortable living standard in JD.COM, so that the lighting can last for more than three hours on the winter solstice.
Architecture is not only a simple residence, but also a place to create life dreams for residents. Therefore, on the basis of respecting nature, land and humanity, Pomegranate Yulan Bay has launched exploration and practice on contemporary human settlements. In order to fulfill the promise that "life is on vacation", Pomegranate Yulan Bay has absorbed the achievements of Chinese painting "Lin Quan Gao Zhi", created a five-fold spectacle of "one ring, two axes, four gardens and eight views" and strived to realize its products.
Pomegranate Yulan Bay, which is said to be "the best in the Bay, the best in the Bay", not only brings a sample of luxurious and elegant villa life to Tongzhou East, but also stands in the core area of JD.COM New Town, which is the first in the development of three northern counties, and brings together the rich living facilities of the two cities. On the basis of the development of world-class urban agglomerations, the 11th Yulan Bay in China will be better and better!
[Disclaimer] This article only represents the viewpoint of the cooperative contributor, not the position of Hexun. Investors should operate accordingly, at their own risk.