Do you know which domestic mobile phone sold best in 2016?
Many people may have guessed:
OPPO R9
OPPO R9 is the sales volume so far in 2016.Second mostofSingle cell phone modelThe first place is Samsung’s Galaxy S7 edge. OPPO’s 2016 is calledto strike back, a blockbuster. According to the survey data given by Counterpoint, a Hong Kong market research organization, OPPO surpassed Huawei, Apple and Xiaomi for the first time, ranking first with a monthly sales share of 22.9%.
The top six are OPPO, Huawei, vivo, Apple, Xiaomi and Samsung. OPPO’s play is very clear, that is,Under the main push line, variety shows swept..
As a distinctive offline manufacturer, OPPO has been synonymous with "advertising blockbuster textbooks" since the student days.
The advertisements of OPPO mobile phones in the past are very lethal. In those years when the editor was still in school, he went home and turned on the TV in a hurry. After watching it for half an hour, he was always fascinated by OPPO advertisements. Whether the product is good or not is not the most critical, but mainly depends on the face.
A typical example of success is a cooperation between BBK and Song Hye Kyo. Closer to home, since 2008, OPPO has hired stars to shoot commercials for mobile phone products. The earliest mobile phone advertisement of OPPO Real smiling face was shot by Korean actress Ji-yeon Cook.
With the face value of the goddess Ji-yeon Cook and the popularity of Snow China in japanese pop, OPPO’s first advertisement promoted the Slogan "OPPO Real listens to your heart" as an extra success.
In the second year, OPPO directly monopolized the title of Happy Camp, which was a smash hit of Hunan Satellite TV.
"Welcome to our OPPO Real Happy Camp"
At that time, the name OPPO Real music mobile phone resounded throughout the country. If it weren’t for the blue factory vivo brothers to join, OPPO would probably be the king of "music mobile phones".
Although the early OPPO phones only had Ulike and Real Two series, but the accomplishments in advertising words are more mature than many friends this year.
For example, the following pile of Slogan copywriting:
Keep the most authentic OPPO Real music phone.
Perfect sound quality OPPO Real music mobile phone
Touch the most authentic OPPO Real music mobile phone.
Xiang ziyou OPPO Ulike Style
My music dreams of freedom, Real me find me.
Many of these advertising words can be blurted out.
In addition to advertising words, OPPO also has a strong endorsement lineup:
In addition to the aforementioned Ji-yeon Cook is the first generation spokesperson, and then joined.Qu Wanting, Chen Man, Lan Yu, Molly, Korean Super Junior-M, BOBO and Jin Minzhi..
Thanks to the invasion of Korean Wave in China film and television circles in recent years, OPPO was once mistaken for a Korean brand by young users. If you want to ask which advertisement in China is strong, it must be OPPO.
In 2011, OPPO’s flagship Find series appeared. As a brand-new top flagship brand series, OPPO Find mobile phone not only has amazing hardware rules. Its first advertisement stunned the Chinese people.
OPPO invited the one who later became the Oscar winner.Leonardo DiCaprio (Xiao Lizi)Shooted a commercial blockbuster like a movie trailer. The story focuses on finding a mysterious woman, and the theme runs through the series name Find.
In the apartment, on the street, in the rain, under the umbrella … they meet frequently like ghosts and gods, and they leave again and again by mistake.
Comparable to Hollywood blockbusters of that year.InceptionThe scenes and suspense plot design are eye-catching. Today, many well-paid manufacturers take this highly coherent advertisement as an example.
After the Find series, OPPO embarked on the road of smart phones, and its brand premium became stronger and stronger.
In December 2012, OPPO Find 5 was born. As the flagship of the year, OPPO Find 5 selected Qualcomm’s top APQ8064 quad-core processor, which has strong performance and is usually only used on tablet computers. OPPO Find 5 is also the first 1080P ultra-clear resolution mobile phone in China.
Speaking of the king of sales, OPPO is no worse than Huawei and Xiaomi, which are familiar to everyone. The sales of OPPO Find 5 totaled more than 3 million units, which set a sales miracle of domestic high-end flagship mobile phones in that year. In the later period, OPPO switched to "When Technology Meets Romance" as the propaganda theme of the whole series.
Give up the production style of Hollywood blockbusters and embark on it.Romantic and freshThe old road. This can be said to be another transformation of OPPO. After playing with the high-end Inception style, OPPO chose a more grounded romantic style.
The following year, OPPO launched a brand-new series: OPPO N, which once again made consumers remember the brand, and the brand premium was upgraded again, which made a grain company salivate.
OPPO N1 byPopular male god Chen KunandCharming goddessJiang YiyanEndorsement, Slogan slogan is
OPPO N1 turns to heart.
Just listening to the advertising language, it has the flavor of the popular Taiwanese drama "Corner meets love".
Coupled with the efforts of Chen Kun and Jiang Yiyan, OPPO is almostWhat he doesn’t knowThis commercial film gives a taste of domestic drama. With the TV broadcast pushed to the north and south of the river,OPPO N1 turns to heart.The advertising words were also quickly written down.
Although the sales volume of OPPO N1 was not successful, it also enabled OPPO to complete another branding. If you say that OPPO only knows marketing, it is all wet. OPPO N1 206 free rotation The 13-megapixel camera has obtained the national invention patent.O-ClickR "tinker bell" remote controlIt can be said that it is the prototype of the selfie stick.
As well as the distinctive O-Touch back four-way touch technology, it is the solution chosen by many back fingerprint mobile phones today. The large battery of 3610mAh supports the setting of flash+soft light and double LED fill light, which is not lost to today’s flagship mobile phone.
OPPO N series can be said to be an alternative product line comparable to Find series. Inspired, Glory then launched Glory 7i. Unfortunately, the director of Glory Brand, who was born in science and engineering, failed to come up with such a synonym as "a turn of heart".
In 2014, OPPO’s pace was a bit surprising.Flagship OPPO Find 7, rotating lens OPPO N3, thin OPPO R3, world’s thinnest OPPO R5, OPPO N1 mini. Debuted in the same year.
In addition, in the same year, OPPO also put forward the slogan of "Leading 4G, Taking a Beat to Beauty".
The past is a bit complicated, so we have to stroke it first. The advertisement of OPPO Find 7 released in March 2014 is the most distinctive. OPPO has launched an unprecedented advertising marketing communication method: actually want the audience.payWatch the advertisement of Time and Space Magic.
this isThe first and only time in the world.The case of choosing to pay for watching advertisements on mobile phones has created a new chapter in communication textbooks.
OPPO is not bad for this money, and all the advertising income is donated to children in poor mountainous areas.
Back to the product, OPPO Find 7 may be the most popular product for OPPO fans. Because after that, the Find series came to an abrupt end, and some people still remember it today. It is also the leading 2K display in China and the classic Qualcomm Snapdragon 801 processor.And the world’s fastest charging VOOC flash charging technology, OPPO’s housekeeping skills.
In addition to hardware, OPPO has also played new tricks in ID industrial design. Very distinctive at the bottomSkyline breathing light、Screen aesthetics 2.0 Design. Although it looks a bit like a "marquee", the aesthetics of information screen is much stronger than that of any ID without borders.
VOOC flash charging is needless to say, it’s all good to use it. This is the highest accomplishment of OPPO Find series so far.
OPPO R3, which debuted in the same year, is a test model of OPPO R series. R3 focuses on thinness and makes its debut as the thinnest Android phone in the world. In advertising, OPPO R3 chose "thin and unique" as the propaganda word.
In this generation, we can see that OPPO’s advertisements are mainly short sentences and phrases, which are far more grandiose than those in the stratosphere."black technology"Remember more. In the same year, OPPO R5, an iterative version of OPPO R3, appeared.
OPPO R5′ s black technology and propaganda film are much more thoughtful than R3.
OPPO R5 was the thinnest in that year. 4.85mm The fuselage smartphone was defeated by the vivo brothers in less than a month. But the real "black technology" of OPPO R5 lies in:
The single-sided cloth ice nest cooling system is selected to suppress the Qualcomm Xiaolong processor, which is good at heating.
Equipped with Germanywesley sneijderOptical authentication camera, Huawei and Leica are all followers. In terms of publicity, OPPO promoted the thin and light body."Crazy by nature"This slogan. In the commercial, OPPO R5 becomes Nokia. Pouring fruit and walnuts, focusing on the thin but strong characteristics.
Starting with OPPO R5,Yang Mi, the goddess of popularityandYifeng Li, the new male godOccasionally, it will appear in the publicity of OPPO and become a major force in OPPO advertising today. In the same year, the last flagship of OPPO N series, OPPO N3, appeared. With the selling point of rotating lens, OPPO launched a four-word slogan."Born to turn".
Similar to OPPO N1, this camera of OPPO N3 is amazing again. It is said that there is no "black technology" in domestic mobile phones, and OPPO N3 continues to rotate the lens gene while introducing the ability of electric rotation. In addition, this 16 megapixel camera is alsoSchneider certificationThe lens. This made OPPO N3 one of the best mobile phones at that time.
In addition, the star ring breathing light at the bottom, hollowed-out design and other elements also make OPPO N3 a classic, and ID industrial design can be called a domestic model. In 2016, we can still occasionally see users of OPPO N3. Yang Mi, as one of the spokespersons, often takes this product to attend major activities, and her professionalism has improved the exposure of mobile phones.
Poster for the movie "I am a Witness"
In 2014, OPPO, which has many special mobile phone products, was finally crowned the overlord of the offline market.
In 2015, OPPO launched the OPPO R7/R7 Plus series mobile phones with "heartthrob" as Slogan. JoinedLu Han; AiresAs new spokesmen, of course, Yang Mi and Yifeng Li often appear in promotional films.
Lu Han specially filmed a promo for OPPO R7, which is called "Promise", and it is also a romantic propaganda masterpiece. OPPO R7, with the slogan of "One Flashes People’s Hearts", with the blessing of three popular stars, its sales volume has soared, and it is worthy of the title of "heartthrob", which has made many friends and businessmen who have been forced to crush their feet.
Since this year, OPPO has started cooperation with Spanish giants Barcelona.
And launched a customized version of the OPPO mobile phone in Barcelona, which made Huawei’s face slap.
Champion color matching of red and blue flags. Let this customized model once again become a "heartthrob" mobile phone sought after by fans.
In 2016, OPPO was more generous and took it out at one time. TFBOYS, Yang Mi, Yifeng Li, Yang YangWaiting for a lot of spokespersons.
With the product R9, OPPO has become a new global TOP5 brand in one fell swoop. The growth path of OPPO is different from the upstart nature of some brands, and OPPO has never lost. The "heartthrob" of OPPO R7 generation is basically the "heartthrob" level in R9.
Looking at OPPO step by step, the editor’s deepest memory is of course this sentence:
Charge for five minutes and talk for two hours.
If you are a careful person, you will find that. All the quick charges made by friends so far must be a hanging marketing with OPPO.
what …
"Charge for five minutes and talk for 2.5 hours"
"Charge for five minutes and talk for three hours"
"Charge for five minutes and play for six hours"
howeverOne is a genius, the other is a fool.. Your friends are endorsing OPPO!
The success of mobile phone brands is not just the mobile phone products themselves.Products and promotion are both indispensable.Whether offline or online, it is a way of communication. If you are still saying that "the wool is on the sheep, and the endorsement fee accounts for the cost of the mobile phone". The editor thinks that you are quite naive.
Making a mobile phone is not charity, it is the nature of a businessman to seek profit.
When OPPO R9 sells well, it is possible to see the black technology of "charging for 5 minutes and talking all day". OPPO can monopolize one textbook of communication. In this paper, I would like to introspect the children’s shoes that are mutual entertainment media and brand communication. | The latest and most comprehensive mobile phone technology digital information, all in Android China! Pay attention to WeChat WeChat official account: Android Forum (anzhuo-cn), Good Machine Friend (jiyou3g) | Visit Android China official website for more exciting information (http://www.anzhuo.cn).
