In 2013, the film company grabbed the director and occupied the first place in Huayi.

The New Force of Film in 2013 (Part II): In 2013, the film marketing industry entered a period of expansion, and the publicity expenses continued to decline year after year.
 

    Film network feature In 2013, the total box office in the mainland reached 21.769 billion, and 32 newly released domestic films exceeded 100 million. The top ten films in the box office of Chinese films are still produced or distributed by those big companies, and Huayi’s family has taken over these three films. Last year, the total box office of the films produced and distributed by the company reached 3 billion yuan, far ahead of other private enterprises. With a completely turned-over light, last year it ranked second by releasing films. Bona Film, a veteran powerhouse, suffered a "small year", and although its reputation was good, the market response was average. This year, Wanda, LeTV, Pony Pentium and other companies have made great moves. Although Hong Kong companies such as Anle, Yindu and Huanya have not produced much in the Mainland, they have made a lot of blockbusters, which are highly anticipated.

    Looking back on 2013, it has become their goal for large companies to continuously acquire, open up markets and realize the whole industrial chain model. Huayi, whose main business includes movies, artists’ brokerage, advertising, etc., acquired more than half of the shares of two TV drama companies last year, aiming to vigorously develop the TV drama business and no longer rely on movies as a revenue to support the company. Light, which started as a TV program, also took a stake in Xinli Media, hoping to get a share in the field of TV dramas. Compared with the big moves of these two companies in capital, Bona Film has kept a low profile. In 2013, it was tepid, several blockbusters have not yet started, and the finished masterpieces have been delayed to be released this year. Such a slow action will probably be surpassed by the second legion such as Wanda and LeTV.

    It’s not just these private companies in the mainland that are racing around in the film market. Huace Film, which started as a TV series, has also begun to enter the film circle. With strong financial support, Hong Kong film companies are eyeing this big cake in the mainland to form teams and shoot blockbusters. In 2014, the film market will be a year of competition and division.


Some filmmakers’ achievements in 2013

First, mainland private companies compete for the first place, develop new directors and seize the market.

1. Huayi: Maintain the leading edge. The new and old directors are in full bloom.

    In 2012, the box office of Huayi’s films reached 2.1 billion, and films such as,, and all performed well. In 2013, "Demon on the Journey to the West" won the annual box office championship with a success of 1.246 billion, and "The Dragon King, the God of Di Renjie" and "Private Custom" also achieved good box office. In this year, the total box office of Huayi’s films exceeded 3 billion, with a box office growth rate of 45%. Huayi tried overseas expansion, co-produced films with South Korea, and released approved films. In 2014, Huayi produced at least seven new films. The company’s leading edge has always been obvious, and it is expected to continue in the new year.

    As the earliest private film and television company listed on the A-share market in the Mainland, Huayi has always been regarded as the leader of the film circle. Although the release of "Private Customization" for the Lunar New Year has caused its share price to fall, more people think that this is just a normal operation and will not have an essential impact on the future trend of Huayi’s stock.

    In September 2013, a wholly-owned subsidiary of Huayi Brothers acquired 70% equity of Zhejiang Changsheng Film and Television Production Co., Ltd., and the legal person of Zhejiang Changsheng is Zhang Guoli who has a good personal relationship with Wang Zhonglei, Xiaogang Feng and others. On December 24th, Huayi Brothers acquired 51% equity of Zhejiang Yongle Film and Television Co., Ltd. for 397 million yuan, becoming the largest shareholder of this company. Zhejiang Yongle is good at shooting TV series, and the new version of Sui and Tang Dynasties Romance, Water Margin and other popular TV series are all invested and filmed by the company. Previously, Huayi has not performed as well as movies in TV series. These two acquisitions are intended to turn the company’s short-board business into a strength and gradually realize the whole industry chain model.

    In 2014, Huayi made frequent moves in movies. Peng Haoxiang’s new work has been finished, and it should be recognized by the market with the lineup of Huang Xiaoming and Zhou Xun. After Chen Guofu left, Gu Changwei joined Huayi, and his first work, titled, was closely integrated with real life. After Xiaogang Feng finished "Private Custom", the next play has not been put on the agenda. In order to stop relying too much on Xiaogang Feng, Huayi has gradually cooperated with several directors. Among them, there are not only Hong Kong and Taiwan directors such as Doze Niu and Alex Law, but also mainland new directors such as Tian Yusheng and Cheng Er, all of which have blossomed and seized market share.

    In 2011, Huayi once reached a cooperation with Legendary Entertainment of the United States, and the two sides jointly formed a new company, Oriental, and planned to launch one or two large-scale production films released globally every year. But the good times did not last long, and the cooperation between the two companies soon fell through. At the beginning of 2012, the New Deal for Chinese and American films was introduced, and more and more Hollywood blockbusters flooded into the mainland, and Sino-foreign cooperation also increased. When the blockbusters joined hands with overseas, Huayi made another move in 2013.

    In 2013, Huayi co-produced the film "Da Ming Scarlet" with the Korean Film Company, and started a new mode of cooperation. The film was released on July 18th, and the box office closed at 110 million yuan. It was not a big sale, but it opened a new chapter in the cooperation between the company and overseas. Huayi not only invested in filming, but also entered the film approval market. The Tsunami Miracle, which was released at the end of August, made a box office of 55 million. The result was not gratifying, but it was a new attempt. In 2014, Huayi accelerated the pace of cooperation with overseas filmmakers, and invested in films starring Brad Pitt and Shia La Beouf. From co-production between China and South Korea to investment in American blockbusters, Huayi’s ambition in overseas expansion can be seen.

Next page: light: release the leading role and strengthen cooperation with the new director

Shenzhen Auto Show is bursting with passengers, and technological fashion is sought after by young people.

Shenzhen News Network June 23, 2023(Shenzhen Special Zone Daily reporter Zhou Yumeng) "Today, the passenger flow is expected to exceed 3,000 batches." Miss Chen, marketing manager of FAW Audi Shenzhen, said.

Yesterday was the first day of the Dragon Boat Festival holiday, and the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show in Futian Convention and Exhibition Center was booming, with a constant stream of people visiting the exhibition and overwhelming reception from exhibitors.

The popularity is very strong, and the participating brands are busy selling cars

This year is no longer affected by the epidemic, and Shenzhen citizens have more holiday choices. On the same day, the reporter saw at this auto show that many citizens took their families to the auto show, and some of them rushed to buy cars; Some have plans to buy a car, and come to the auto show first to find out; Others are because children like it, especially interested in smart electric cars.

Xiao Chen, a new energy brand of Great Wall Motor, sold 5 cars a day; He said that from the opening to now, the existing cars prepared by the company have been sold almost.

The sales volume of Nezha S hybrid version is also good these days, with the cumulative order volume exceeding 30 units. Tucki, a brand of new forces, sold well during the auto show, with orders for various models exceeding 1,000 units. The BMW booth has been 100% fully electrified, and the order for the four-day opening has also exceeded 1000 units.

Science and technology fashion, more sought after by young people

This year’s Shenzhen Auto Show still focuses on new energy. Compared with previous years, the new energy vehicles on display are more intelligent, more designed and more popular among young people. Immersive intelligent interactive areas such as VR swing devices and simulated cockpits created by several car brands have attracted children to queue up for experience.

According to the booth sales of several new power brands, during the auto show, a young couple told reporters that they would look at the value of the car first, and then compare the performance and price. At the same time, they felt that the new energy vehicles at the auto show were more and more designed.

In terms of technological experience, the reporter saw on the spot that in addition to the functions of assisting autonomous driving and cruising range, this year’s smart cars began to approach the "smart space". For example, many domestic new energy vehicle brands can sing songs and watch movies in the car, with high-definition head-up display and massage function in the driver’s seat; Newly-launched models are equipped with multiple laser radars, sensing systems and high-performance sensors, which not only make the visual range wider, the recognition speed faster, and the smoothness of the car and the machine better, but also have the L4-level automatic driving function of high speed+urban roads.

In terms of fashion design, the models on display are more colorful and bright. For example, the Porsche booth exhibited gorgeous steam wave colors, among which Taycan, a special painted version of Porsche’s 75th anniversary, included "Fashion Grey", "Nanhai Blue", "Starlight Ruby Red" and "Mint Green". The doors of many domestic electric vehicles are designed like a pair of wings, such as the rotor door made by Haobo and Nezha, which is also equipped with radar and sensors around it, which can identify objects and detect distances. It is smarter than the switch of ordinary doors, and it will be more convenient for owners to get on and off; There is also the first luxury electric off-road vehicle brought by Warrior Technology, which is 193cm high and equipped with a unique "scar lamp" lamp shape; Classic cars brought by famous automobile brands such as BMW, Mercedes-Benz and MG, as well as many concept cars unveiled by brands such as Lantu i-Cozy, Honda E and Volkswagen ID.NEXT.

Enjoy folk customs, enjoy beautiful scenery and celebrate Mid-Autumn Festival everywhere.

  Cctv news(News broadcast): Enjoy folk customs and beautiful scenery. September 19th is the first day of the Mid-Autumn Festival. People go out of their homes, feel the traditional culture and spend the Mid-Autumn Festival together.

  During the Mid-Autumn Festival holiday, the streets and alleys of Kunming, Yunnan are full of flowers, and millions of flowers and shapes set off a strong festive atmosphere; In Huangpi Mulan Grassland, Wuhan, people travel with their families to set up tents and play games on the grass. The flower sea in Shexian county, Anhui province is dressed up in the golden autumn, and citizens walk into the flower sea to enjoy the good holiday time.

  In kangbashi district, Erdos, Inner Mongolia, community residents also get together to knead dough, make stuffing and mold. Together, we can make moon cakes to enhance the feelings of the neighborhood.

  During the Mid-Autumn Festival holiday, the digital light and shadow exhibition, solve riddles on the lanterns and folk music performances of "A Thousand Miles of Flowers and a Full Moon" held in Liangjiang New District of Chongqing allowed visitors to feel the Chinese cultural heritage; In Mingyue Mountain, Yichun, Jiangxi Province, the traditional "Mingyue Banquet" was launched locally to let foreign tourists taste the local special reunion dinner.

  The Mid-Autumn Festival folk custom also attracted foreign friends. In Jiulonghu Town, Ningbo, Zhejiang, international friends from German, Pakistani and Russian followed local residents to learn to make moon cakes and draw peonies, and experience the traditional culture of China.

  In Sanjiang Dong Autonomous County, Guangxi, the Lusheng in Dong Village rings, Dong villagers are dressed in costumes, singing and dancing, and traditional folk customs such as Lusheng stepping on the hall, Dong big songs and Dong hundred banquets let tourists feel the characteristic culture of ethnic minorities.

Bishan District of Chongqing actively carries out safety inspection of fireworks and firecrackers.

At the same time, the Bishan District Market Supervision Bureau strengthened the inspection of the commodity identification, shelf life, certificate, production date, discharge instructions and safety warning words of fireworks and firecrackers, as well as whether the operating stores posted safety warning signs, stored fireworks and firecrackers as required, and equipped with fire-fighting equipment. Supervise the wholesale and retail enterprises of fireworks and firecrackers to sell fireworks and firecrackers products with clear packaging specifications, operate according to the bright light, establish and improve the purchase and sale files, and strictly implement the systems of incoming goods inspection, claiming certificates and tickets.