[Autohome News] A few days ago, the Crown Signia officially debuted, adding a new member to the Crown family. It is positioned as a mid-sized SUV, and the power system will also provide gasoline-electric hybrid and plug-in hybrid versions. The new car will go on sale next summer.
"Crown Signia"Oh, yeah."
With the addition of new cars, Toyota’s SUV lineup in the North American market has become very crowded. Therefore, Toyota has also made some adjustments to this. Dave Christ, general manager of Toyota Motor North America, said in an interview with the media that (|) (Vesa) will be discontinued after the end of the 2024 model.
"2023 Toyota Vesa"
"There was some internal debate about whether to keep the Venza," Toyota executives said. "We were very happy with the Venza and if it wasn’t so close to the Crown Signia, we would have kept it. But the two are similar in size and the buyer is similar, so we decided to discontinue the Venza."
In 2020, the fourth-generation HARRIER was officially launched. The new generation of models was built on the TNGA-K platform and positioned between the RAV4 and Highlander. At the same time, this product also entered the US market for the first time and was named the new generation Venza.
Coming to the domestic market, the new cars were domestically produced by GAC Toyota and FAW Toyota and named Wesa and Lingfang HARRIER, both of which are also new products of Toyota’s Gemini strategy.
As a latecomer, Wesa will inevitably be chased and blocked by Japanese, German, American, Korean and other "roadblocks". And Wesa wants to stand out from the crowd and stand out from the enemy, its product strength is crucial. However, due to the arrival of Crown Signia, the competition landscape has become different, and eventually Crown Signia will take its place. (Source: motor1; Compiler/Autohome Li Na)