In the past year, AI has quietly entered our lives, covering all aspects. With the rapid development of technology, how does AI turn into tangible productivity through a product? This answer can be clearly seen from the application of AI products by ordinary people and the trend reflected in the sales positions represented by JD.COM.
The "secret weapon" to improve efficiency in the workplace
"I am now in the office ‘ Grass planting machine ’ Many colleagues came to me for the link of "office artifact". "
The "office artifact" in Han Jing’s mouth refers to a Iflytek AI mouse that was bought most from JD.COM. This mouse has a built-in AI model. After matching with the corresponding software on the computer side, this AI mouse can provide support for marketing copy, weekly report polishing or PPT generation. Han Jing, who is keen on trying new 3C digital products, made a decisive start as soon as this mouse went on the market.
In previous meetings, Han Jing had to record with a voice recorder, and when the meeting was over, she had to connect the voice recorder with a computer to export the recording, and then convert the voice to text through software. After some tossing, she had to read the document again to extract key information and organize it into meeting minutes. However, this AI mouse can even be directly used as a voice recorder. With the computer-side software, it can directly generate text and quickly generate content according to the demand instructions. The whole process is simple and efficient. Now, less than a few minutes after the meeting, Han Jing can synchronize the minutes of the meeting with the relevant personnel, instead of spending half a day as before.
Behind the efficiency revolution, Han Jing is not a case. The AI power that falls on the ground can really help consumers improve their productivity and is also welcomed by consumers. According to IDC’s latest data, AI hardware in the market is booming this year, and the proportion of AI mobile phone shipments to the total mobile phone shipments will reach 13.2%, and this figure will reach 54.1% by 2028, and with the downward price and the increase of usage scenarios, consumers’ acceptance of AI mobile phones will be higher and higher; In terms of AIPC, AIPC shipments accounted for 10% of the overall PC market in the first quarter of this year, and it is estimated that by 2027, the proportion of AI notebooks in notebook shipments will exceed 80%. It can be seen that the vitality of the AI hardware market has emerged, and it has shown great growth potential with the help of consumption.
Let "true AI" accelerate its popularization
Everything can be asked about AI, which reflects the change of consumers’ expectations for generative AI products. The more perfect the functions of AI products, the more efficient and better experience they can bring to consumers. However, in the face of a dazzling array of products with AI as the selling point on the market, consumers are actually somewhat dazzled.
Faced with the complicated AI hardware in the market, how should consumers choose their favorite products? In March this year, JD.COM cooperated with 3C digital brands to accurately grasp the development trend of AI, made efforts in the field of AI, and accelerated the implementation of the "AI Accelerated Revitalization Plan" to accelerate the popularization and application of AI hardware in personal and family scenes, so as to provide users with more intelligent, efficient and convenient digital life experiences.
Through the experience accumulation of "AI Accelerated Revitalization Plan" and accurate insight into consumer demand, JD.COM officially released 12 AI categories including AI computers, AI mobile phones, AI headsets, AI cameras, AI learning computers, AI keyboards and mice, AI watches, AI routers, AI glasses, AI door locks, AI cameras and AI speakers during the period of 618 this year. And JD.COM’s measures to continuously promote the popularization of trend categories also give consumers a clear distinction and cognition of AI hardware categories.
Han Jing once spent a lot of time and money in distinguishing whether the product is "true AI". In her view, whether it is to simplify operations, personalize services or intelligent decision support, AI products are ultimately designed to upgrade the user’s experience, but the AI technology of some products is just a marketing gimmick, which is really useless, and the answer results are often disappointing. Let consumers know at a glance which are AI hardware and what AI functions AI hardware has.
In the process of realizing "two-way trip" between products and consumers, we can’t do without the help of channels like JD.COM.
AI provides new possibilities for life.
The development of technology is ultimately to serve people. Nowadays, AI technology has widely entered the consumer field, unlocking more possibilities of life.
In order to meet the new demand of consumers for smart life, this year JD.COM 618 also announced the goal of "618 AI benefiting millions of users", which is expected to promote over 3 million users to change their AI products during the 618 period, help them to easily switch from traditional products to AI products, and let more people enjoy a more efficient and convenient smart life.
At the same time, in order to meet the diversified needs of consumers, JD.COM has joined more 3C digital brands to build an AI full-scene ecological path by implementing the "AIGC Mango Plan" and building a shopping guide position "AI Equipment Pavilion", so that users can experience the charm of AI in JD.COM in one stop. In addition to focusing on displaying more high-quality AI hardware products, the "AI Equipment Hall" also embeds rich short video content, showing the practical application of AI products around users’ real use scenarios, breaking down the barriers between users and AI, and allowing them to enjoy shopping fun. At the same time, they can more intuitively experience the new lifestyle brought by AI hardware products.
On the service level, JD.COM has launched a series of preferential policies and a comprehensive upgrade of service experience, which has lowered the threshold for users to purchase AI products by adding pounds of trade-in subsidies and free trial rights of some AI products.
Wang Jian is the beneficiary of these services. In June 18th this year, he plans to buy an AI learning machine for his son in the third grade of primary school in JD.COM. "The most important thing is the individualized teaching counseling function of learning machine. I heard that AI can formulate counseling programs according to children’s academic characteristics and needs, so that children can check for gaps and traps, and also alleviate our parents’ counseling anxiety. " However, in the face of various brands and models of learning machine products, Wang Jian bluntly made a "choice difficulty." However, JD.COM’s free trial rights allow Wang Jian to place an order for his favorite learning machine with confidence, and then choose a product suitable for his son’s learning situation after use.
As a channel for consumers to buy 3C digital products, JD.COM has enabled more consumers who are interested in trendy 3C digital products like Han Jing and Wang Jian to enjoy the more possibilities that AI products bring to their lives this year. "In the past, we dreamed that one day we could communicate with intelligent machines and let them assist our work and facilitate our lives. Now this dream has become a reality. "
In order to enable consumers to buy their favorite AI products with good quality and good price, and better start a smart and beautiful new life, during the period of 618, JD.COM also provided full and reduced preferential policies, trade-in subsidies, 30-day price guarantee and free trial rights of products, so that more users can enjoy AI first.
Bravely unlocking more possibilities, has your life changed because of AI hardware?