On July 15th, Dada Group’s crowdsourcing picking management digital solution-Dada Excellent Picking was officially released. Dada Youjian pioneered the "crowdsourcing picking" mode in the industry. Crowdsourcing pickers provide picking services for Shangchao stores, serving the omni-channel order picking, commodity packaging, order delivery, etc., and helping retailers realize the digitalization and productization of picking operations and picking management, and improving the omni-channel order picking efficiency. At present, Dada Youjian has landed in Wal-Mart, CR Vanguard, Yonghui Supermarket, 7Fresh, Lotus and other merchant stores in the first batch.
Kuai Jiaqi, founder, chairman and CEO of Dada Group, said: "Instant retailing, as a new consumption mode, is developing rapidly, and it is the obligation and responsibility of Dada Group to help partners improve their operating efficiency and accelerate the digital upgrade with technology. Dada will continuously improve its digital service capabilities, help the retail industry reduce costs and increase efficiency, promote the high-quality development of the real economy, and create greater value for society. "
Relying on Dada platform, Dada Youjian systematically recruits and trains crowdsourcing pickers to improve the efficiency of store picking performance service. As the first "crowdsourcing picking" mode in the industry, Dada Youjian has joined many supermarkets to provide a large number of flexible employment opportunities. According to the platform data, nearly 10,000 people have registered as crowdsourcing pickers through Dada Youjian.
Figure 1: Dadayou crowdsourcing pickers scan orders at Wal-Mart Chengdu Shuxi Store.
In the innovative practice of "crowdsourcing and picking goods" mode, Dada Excellent Picking promoted Wal-Mart’s online order fulfillment efficiency to double digits. During the "618" period this year, the number of crowdsourcing picking in Wal-Mart stores reached 9.3 million, up 34% from the previous month.
Dada Youjian pioneered the "crowdsourcing picking" mode to improve the performance of instant retail.
Online consumption is affected by promotions or special weather, and there are generally pain points of concentrated orders and large fluctuations in peak demand during busy hours. It is difficult for normal matching pickers to meet the surge in order demand during the promotion period. Stores need to recruit more pickers to absorb the surge in online orders. How to improve the performance quality and reduce the picking cost has become a challenge for the upgrading and transformation of stores.
With the blowout of instant retail demand and the acceleration of online and offline integration, digitalization has become a powerful engine for the development of stores. Based on the in-depth investigation of the retail market, the in-depth analysis of the industry status and pain points, and combined with seven years of crowdsourcing performance service experience, Dada Group initiated the "crowdsourcing picking" mode to help retailers realize the digitalization of crowdsourcing picking operation and picking management.
Fig. 2: The crowdsourcing pickers in Dadayou of Wal-Mart Chengdu Shuxi Store are busy in the picking area.
Up to now, Dada Youjian has landed in Wal-Mart, CR Vanguard, Yonghui Supermarket, 7Fresh, Lotus and other stores. Among them, Dada Youjian has achieved large-scale application in more than 100 Wal-Mart stores across the country, and promoted the online order fulfillment efficiency of Wal-Mart stores to double digits within one year.
Take Wal-Mart’s Chengdu Shuxi Store as an example. In September last year, the penetration rate of crowdsourcing was 60%, and by this year’s "618" period, the penetration rate of crowdsourcing has reached 95%. "In the past, during the big promotion period, the store had to transfer other post personnel to participate in picking and replenishment. This year’s’ 618′ online order peak, with crowdsourcing pickers, the picking time is basically controlled within 3 minutes. Specialized personnel have effectively avoided the backlog of orders and improved the performance. " Bai Jian, manager of Wal-Mart Chengdu Shuxi, said.
Fig. 3: The crowdsourcing pickers of Dadayou of Wal-Mart Chengdu Shuxi Store are busy in the fresh food area.
Dada Youjian improves the performance efficiency of stores through digital management. Its "crowdsourcing picking" model is open to many retailers, which accelerates the integration of online and offline, helps partners to realize model innovation, and plays a unique role in helping the development of the real economy and improving the efficiency of O2O supply chain.
Manage digital picking and press "fast forward"
To improve the overall operation efficiency of stores, it is necessary to carry out accurate management from the whole cycle of receiving goods, replenishing goods, tally, cashier, inventory, picking goods and distribution. Under the "crowdsourcing picking" mode, crowdsourcing pickers complete the whole process of order receiving, picking and delivering to Dada Knight in an independent e-commerce picking area. How is this achieved?
According to the person in charge of Dadayou Picking, relying on the big data platform of Dadayou Picking, the picking management system developed by Dadayou Picking can accurately match the employment with the online order demand of stores, and ensure the picking efficiency and picking quality through digital management. At the same time, the system also controls the loss prevention safety, standardizes the picking operation and human efficiency management, and ensures that orders are distributed to people. According to the data of the platform, compared with before application, the picking time of stores with Dadayou Picking decreased by 15%, the picking time decreased by 23%, and the picking speed per hour increased by 18%.
Figure 4: Dada Knight picks up the goods at Wal-Mart Chengdu Shuxi Store and checks the order.
Bai Jian, manager of Wal-Mart’s Chengdu Shuxi, said that Wal-Mart and Dadayou have docked the platform system, and the picking information of each order and each product can be traced back to the whole process, and the responsibility lies with people and encourages people, thus greatly reducing the miss rate of picking in stores. At the same time, the steady growth of online orders, standardized picking process and perfect incentive system provide a guarantee for the retention of crowdsourcing pickers in stores.
Before Wal-Mart’s "88 Shopping Festival" this year, the number of online stores in Dada Youjian cooperative Wal-Mart is expected to reach 200, which will help optimize the performance of the contract and fully sprint the omni-channel sales peak.
Ms. Zhu Xiaojing, President and CEO of Wal-Mart in China, said, "Continuously innovating the model and improving the efficiency is the way for Wal-Mart to stick to the corporate mission of’ customer first’. The retail market and consumption patterns are changing, and our commitment of "customer first" remains unchanged. In the face of business growth, we choose to build our own agility, improve our own efficiency, create more value to give back to customers and make them live better. "
Dada Youjian will accelerate the cooperation with more retailers, continuously optimize and iterate solutions, help retailers improve the omni-channel order fulfillment level and seize the development opportunities of instant retailing. Dada Youjian and Dada Express Delivery, a subsidiary of Dada Group, cooperate deeply in the performance service, forming an integrated full-link performance service of "warehouse picking and distribution", which can help JD.COM, a subsidiary of the group, to improve the performance efficiency and comprehensively enhance the service value of Dada Group in the fields of instant retail and instant distribution.
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