On July 17th, "Foton Motor joined hands with volleyball experts to cheer for the China National Women’s Volleyball Team" was held in the car. Zhang Rongfang, secretary of the Party Committee of the Volleyball Management Center of the State General Administration of Sport, Song Nina, former Olympic champion of the China National Women’s Volleyball Team, car volleyball experts and car-related leaders attended the event.
At the event site, Zhao Jingguang, Deputy Secretary of the Automobile Party Committee, handed the banner of cheering for 10,000 people to Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration. Zhang Rongfang said: "Thanks to the car and the people of the whole country for their support to the China Women’s Volleyball Team, I believe that the China Women’s Volleyball Team will definitely play a hard-working and enterprising spirit in the Olympic Games."
Ignite Chinese people’s Olympic passion, and volleyball experts cheer for the war.
As a representative of independent brand commercial vehicles, Automobiles has been giving full support to sports events. This year, Automobiles joined hands with China National Volleyball Team in high profile and became its senior sponsor. The company’s four products —— Pioneer pickup truck, Ouhui bus, Montague MPV and Omar light truck —— have become special vehicles for China national volleyball team training, players, coaches and equipment, respectively, supporting the national women’s volleyball team to go to London Olympic Games.
In order to ignite the national people’s Olympic passion, popularize and popularize volleyball, the automobile held the exhibition tour of "Automobile Supporting China National Women’s Volleyball Team to Join the Olympic Cheering Team in China" in June and July. It passes through 8 stops in Beijing, Harbin, Shenyang, Jinan, Shanghai, Guangzhou, Fuzhou and Changsha, with a total journey of 6,300 kilometers. Olympic women’s volleyball champions hao yang, Zhang Yuehong, Song Nina, Zhang Na, Xue Ming and Liu Yanan interacted with hundreds of thousands of fans, and collected more than 10,000 people’s good wishes for China women’s volleyball team during the event. In addition to the national tour, Auto also launched the online volleyball talent contest, which received the positive response and participation of 20 million netizens across the country. After layers of screening, six people, including Ji Longlong and Luo Yang, stood out. They will fly to London on July 27th to give a cheering performance outside the Olympic Games and watch the China women’s volleyball match in the Olympic Games.
Huo Yan, deputy director of automobile brand, said: "Supporting China women’s volleyball team to go to London Olympic Games is the internal demand of automobile to repay society, contribute to public welfare and practice corporate social citizenship responsibility. At the same time, this is also highly integrated with the company’s internationalization strategy, which will help global consumers understand the strength and brand spirit of automobile enterprises and enhance our brand awareness. "
At the event site, Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration, and Song Nina, former Olympic champion of the China National Women’s Volleyball Team, also jointly launched the "Car Cheering for the Olympic Women’s Volleyball Team" with car leaders, and launched the first stick of the relay activity. It is reported that this activity is an important part of the series of activities of "World Brand, Galloping London" to cheer China women’s volleyball team for London. Volleyball fans can visit the "World Brand Galloping London" area for details.
It is also known that in order to further expand the public’s attention to the Olympic volleyball events, the car will also hold the "Car Cheers for the Olympic Carnival" from August 4 to 7, including watching the live broadcast of the women’s volleyball game, the "grassroots" volleyball adult performance and the volleyball championship.
Participate in sports marketing and realize value jump.
In the recently released "China 500 Most Valuable Brands" list in 2012 (the 9th), automobiles ranked 34th, 4th and 1st in commerce with a brand value of 42.865 billion yuan. The continuous improvement of automobile brand value is inseparable from the continuous promotion of company strategy and a series of unique events.
Aiming at the specific consumer groups of each product brand, the automobile launched a series of special activities on the platform of sports events. Aoling Light Truck is the only designated racing car for Le Mans Light Truck Rally in China. GTL of Ou Man, the world standard heavy truck, goes to the Ring Tower Rally. L, Ou Hui of Ou Man serves as the official designated car for the first professional road cycling race around Beijing in 2011. Pickup truck is designated as the only designated car for the 2012 China Pickup Cross-country Challenge. From industry events to international events, and from domestic market to international market, the sub-brands of automobiles are advancing the internationalization strategy step by step.
From Beijing to London, the international image of automobiles has become clearer. "Creation of World Brand Beijing" has been implemented from slogan to every step of development.
