Before BYD Han, China brand had a good sales performance in the middle and low-grade SUV market, but it was facing a huge crisis in other market segments. Especially in the mid-to-high-end car market with a price of more than 200,000, the product supply capacity of China brand is seriously out of line with the purchasing power of consumers. When BBA sells more than 10,000 models with a price of more than 300,000 per month, China brand has little power to cope. Fortunately, the sales volume listed in July 2020 steadily broke through 10,000, and it became the exception.
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, Audi 6L, the only product that achieves a stable monthly sales volume of over 10,000. It is said that since its listing, BYD Han’s cumulative sales volume has exceeded 92,000 vehicles, and it continues to lead the medium and large-scale market of China brands. On the first anniversary of listing, in order to meet the diversified needs of users, BYD Han also launched a new OTA upgrade package.
As an intelligent new energy flagship car that can be upgraded by OTA, BYD Han has been upgraded many times since its listing. However, on the evening of July 19th, the OTA upgrade of BYD Han’s first anniversary will be pushed one after another, which is also the 15th OTA upgrade of Han. Many new online functions are very interesting, such as HUAWEI HiCar, RPA’s automatic parking assistance function outside the car, and rhythmic music atmosphere lights, which can bring users a smarter and more interesting travel experience.
In order to adapt to the multi-scene parking environment, BYD Han introduced the RPA automatic parking assistance function on the basis of visual integration of automatic parking assistance system, which can help users solve the parking problems in different scenes, so as to achieve automatic parking of vehicles inside and outside the car, making parking easier and easier to operate. After all, in some extreme cases, people can better avoid risks by parking outside the car, making parking safer and ensuring the safety of users and vehicles.
With the continuous development of science and technology, the DiLink 3.0 intelligent networking system carried by BYD Han is also very user-friendly. Empowered by digital technology, DiLink 3.0 intelligent networking system has brought more intelligent human-computer interaction experience, and through continuous OTA upgrade, it has created a more "know you" intelligent cockpit. This time, BYD Han’s new HUAWEI HiCar can also realize the intelligent interconnection of people, cars and homes. Through the connection between mobile devices and cars, mobile phone applications and services can be extended to the Internet, and the mobile phone can be controlled by the car, including cool dog music, Himalayan, Alipay and other mainstream applications. In order to provide users with both auditory and visual enjoyment, BYD Han’s OTA upgrade adds rhythmic music atmosphere lights, which adds more driving pleasure and a sense of driving ceremony to car life.
All in all, BYD Han not only has the advantages of products, but also leads the industry in its persistence in technology research and development. This time, BYD Han launched the OTA upgrade package, which added a number of intelligent new functions, which not only enriched the car life of the majority of car owners, but also saved a lot of trouble for car owners when using vehicles to travel.