Author | Sandy
"Do not advocate, do not advocate, do not encourage."
On August 30, Ni Ni’s studio used "three nos" when explaining the incident of "being hit by a substitute". This also represents the attitude of most stars that "substitute" is inconvenient but helpless.
Afterwards, Zhang Ziyi sent a Weibo to angrily denounce the surrogate auction, and "surrogate auction" was once again on the hot search. Many celebrities who had suffered from surrogate auction also expressed their disgust with the act of surrogate auction.
"Daipai" is a person who makes money by selling celebrity photos to fans or by rubbing celebrity traffic. It is a complete black product derived from the fan economy.
Nowadays, professional "surrogate photography" was becoming more and more arrogant. Long guns and short cannons surrounded the stars to shoot randomly, and some even wanted to put the camera on the stars’ faces, which caused great trouble to the stars. Moreover, surrogate photography venues were no longer limited to airports, but also large red carpets, film festivals, concerts, hotels, program recording sites, and other places where celebrities frequented.
Celebrities are annoying, but "shooting on behalf of" is unscrupulous
Unlike fans, when taking photos, they often don’t care whether the star cares, whether the public order allows it, whether it will affect passers-by, etc., but only press the shutter frantically towards the star’s face.
In addition to Ni Ni, there are many more celebrities who are deeply troubled by airport photography.
From October to December 2019, Xiao Zhan’s boarding was blocked many times due to the interference of "shooting on behalf of", and even caused flight delays. Xiao Zhan Studio stated its position, "does not support or advocate any form of pick-up and drop-off behavior". Xiao Zhan Global Support Association also responded positively, but the number of people "surrounding" Xiao Zhan at the airport has not decreased.
In December last year, Wu Jing was surrounded by many photographers and broadcasters at the airport. Because these people almost hit the child, he scolded in person: "Look at the child there, see? You are really not good, what should you do if you hit the child!"
Hu Ge also scolded the filming at the airport due to the same situation, "Say it again, don’t shoot, shoot again!"
Zheng Shuang was frantically chased by the surrogate, Angelababy fans were slapped on behalf of others, and Wang Chenyi’s Weibo reprimanded the surrogate "not because you want to take pictures, the whole world has to make way for you". Hu Yanbin also said, "Don’t do any surrogate photography, if you really like it, come by yourself."
According to CCTV coverage, only the T3 terminal of the Capital Airport, there were 20 recorded fan police reports in 2017, and the number of fans was more than 50; from January to July 2018, there were 7 recorded fan police reports, and on April 20 this year, because more than a dozen stars passed through Shanghai, the glass of Hongqiao Airport was crushed by fans.
The fan economy has spawned too many new professions. Like illegitimate people, professional auction also has a relatively complete set of workflows and industrial chains.
Search for "shooting on behalf of" on Weibo, Taobao and other platforms, and you can find many people who provide such services, indicate the resident area, note the lens model, and the price can also be negotiated.
According to the Beijing Youth Daily, airport photographers usually pass through security by purchasing air tickets, take photos, and then refund the tickets before leaving the airport. The pictures obtained by shooting will be priced at tens of yuan to hundreds of yuan according to the star’s coffee position and the quality of the pictures. The price of pictures with clear pictures and good content will naturally be higher.
The purpose of shooting on behalf of the buyer is also different. Some are "on the way" to shoot on behalf of the buyer, while others make money by selling photos to fans, picture websites, etc.
Where is the legal boundary of "surrogate auction"?
Wang, a lawyer at the National Consulting Law Firm, told Maoyingtv: "If a covered bridge is blocked for taking photos, airport management personnel should take measures to stop the photo-taking, eliminate the nuisance and maintain normal public order. If you do not obey or do this repeatedly, you are suspected of disturbing public order and violating the relevant provisions of the Law of the People’s Republic of China on Administrative Punishments for Public Security, which can be handed over to the public security organs. If the airport strengthens management of this behavior, flight delays can be avoided."
Without buying and selling, there is no surrogate auction. Surrogate auction itself is a natural market behavior. If it is not for the frequent hot searches that disrupt public order, it is difficult to say that it is illegal, because whether it is illegal requires the parties to protect their rights and collect evidence. Therefore, the core of curbing surrogate auction is the star himself.
In this regard, lawyer Wang of Guozi Law Firm replied: "If a star clearly refuses to shoot, but is still photographed and profits are made, the photographer may be involved in infringing the star’s portrait rights, reputation rights, etc. The star can sue for compensation or ask for a reasonable profit share."
An employee at a celebrity’s studio told maoyingtv: "Stars basically don’t sue for filming on their behalf, because the cost of rights protection is too high. Some people mind but no one is so serious."
As a public figure, you shoot me but I’m a scissor hand, which means I don’t mind you taking pictures. If you sell my beautiful photos for money, I don’t care if I’m in a good mood, but let me know that the price is too high, I may be jealous and ask you for money. Once you pick a photo of me that is particularly ugly and make a profit, it makes me very uncomfortable for others to joke, and I may sue you for infringing my portrait rights, reputation rights, etc., and you have to compensate me for the money you make from selling photos.
On the one hand, the cost of rights protection is high, and on the other hand, it is difficult to get ahead with guns, "Yama is good to see little ghosts and difficult to deal with." So we see that celebrities basically choose to issue Weibo condemnation or berate the surrogate when the shooting happens, and no one uses legal weapons to protect themselves, and the relevant departments will naturally not file a case.
Celebrities under the black production
Some people berate, some acquiesce, some cooperate
The prosperity of surrogate photography may be related to the ecosystem of the fan circle that has been formed for a long time. Except for a few official occasions, the number of times that celebrities and fans meet is not very large. If a star enters the group to shoot, the cycle of fans missing will be longer. Therefore, the front-line pictures released from time to time are very much needed in the fan circle.
The airport is an active front for the "station sisters" and "station brothers". They carry professional cameras, record the figure of Idol, and post refined pictures on social media to attract fans and support Idol.
The station sisters can’t guarantee all the airport shooting of Aidou, and the new profession of surrogate photography was born under this situation. The station sisters have materials to support the operation of the station, and the surrogate photographer can also get paid, "the supply and demand relationship is stable".
For celebrities, the airport is also a good place to "do business". The number of airport pickups is a direct reflection of a star’s popularity. When popular stars are struggling with fans to pick up the plane, there are also some stars who are not very popular who ask "professional fans" to pick up the plane, creating a false prosperity scene.
In addition, celebrity endorsement products need to be exposed, whether it is Yang Mi, the queen of airport delivery, or Ouyang Nana, the walking "Converse girl", airport delivery is also a reflection of star popularity in commercial value.
A senior Weibo entertainment company who did not want to be named toldCat Shadow Entertainment (ID: maoyingtv): "It is true that surrogate photography in public places does more harm than good. Some celebrities choose to speak out, and some choose to be silent and low-key, but there is also a trend that celebrities and surrogate photography cooperate with each other and get what they need. Some celebrity agents or assistants have the contact information of surrogate photography or are familiar with them, and they will also use these surrogate photography for other exposure purposes. For example: communicate with the surrogate in advance to find points, remind the star of the position, dress and posture, and ensure the beauty of the photo. It is definitely not as simple as imagined."
Sometimes, the staff around the star also need to have a good relationship with the photographer, so that the photos can be selected and then circulated, and the star can get positive publicity or sell goods for their respective brands. "Ugly photos" that are not related may be sold to illegitimate fans or even black fans for profit.
A new means of short video drainage and monetization?
What is unexpected is that the generation of celebrities has spread from the rice circle and become a means for some short video users to attract and monetize.
"Finance and Economics World Weekly" mentioned that in an article titled "Ten Thousands of Big Coffee Teach You How to Drainage and Monetization", the author said that the best way is to shoot on behalf of celebrities, one is low cost and high attention; the second is that celebrities are public figures, and they generally have hats and glasses when traveling, which reduces the probability of infringement; the third is that the video is original, easy to be recommended and popular.
The station sisters want to convey more timely and fresh materials, the stars need to operate normally, and the ordinary people want to drain and cash out, etc. These are the reasons why the airport shooting still thrives despite the ban of popular stars, studios, and fan official support associations.
Although as early as July 2018, the Civil Aviation Administration of China issued the "Notice on Strengthening the Management of Fan Pick-up and Drop-off Phenomenon", it mentioned that phenomena such as "fan follow-up" and "fan pick-up and drop-off causing flight delays" should affect normal work and public security order, and strengthen management.
Regarding public order, some relevant departments can solve it by increasing the security of public places, but as long as the interests are still there, the problem of shooting chaos will not be eradicated. For bad shooting behavior, I hope that the injured stars can take the initiative to stand up and use legal means to protect their rights.
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