Xiaomi executives responded that the order to sell a SU7 with a loss of 6,800 yuan was hot, and the estimate was biased.

Xiaomi Group’s SU7 delivery forecast attracted attention, and Xiaomi executives responded that selling a SU7 lost 6,800 yuan.

Xiaomi executives responded that selling a SU7 lost 6,800 yuan.

Recently, it was reported that Citibank expects that the delivery volume of SU7 models of Xiaomi Group will reach 5,000 to 6,000 units in April, and the annual delivery volume is expected to be about 55,000 to 70,000 units. The agency further pointed out that according to its estimation, for every SU7 sold by Xiaomi in 2024, the average loss will reach 6,800 yuan, which means that the annual loss of the entire car-making business will reach 4.1 billion yuan. Xiaomi executives responded that selling a SU7 lost 6,800 yuan.

In response to the above forecast, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, made a response at the Weibo. He said that there may be a big deviation in the relevant information, which stems from the report released by Citi Auto Analysts on April 2, and may not fully foresee the strong sales momentum of Xiaomi SU7. Xu Jieyun pointed out that in recent weeks, the number of orders of SU7 has continued to grow, and Xiaomi is making every effort to improve its delivery capacity to meet market demand.

Adjust integrated PC version of Google Play game to unlock more cross-device marketing opportunities.

Play Install Referrer API makes cross-platform game distribution and monitoring easier and more efficient.

March 13th, 2024, Beijing–Adjust, a leading monitoring and data analysis company, today announced the integration of Google Play games for PC, which not only created a precedent in the industry, but also became a key milestone in empowering game application developers, marketers and studios, and made the launching and monitoring of cross-platform marketing promotion activities easier, smoother and more efficient. By adding the Google Play Install Referrer API, Adjust can directly attribute the installation to PC-side promotion activities, strengthen the monitoring ability of PC| host, help application developers better grasp the channel performance, and find the channel that can attract the most application users from Google Play Store.

For a long time, the development and performance monitoring of cross-platform games are quite difficult and require a lot of resources. Now, relying on the PC version of Google Play game, Android game developers can publish Android applications on the computer webpage, providing players with a more immersive and smoother cross-platform game experience. But how can we carry out efficient monitoring on the PC side? Adjust this new integration is the long-awaited answer for marketers.

"Cross-device game is not only a function that players dream of, but also a channel for users with unlimited potential. Its rise has brought huge opportunities to mobile game developers." Dr. Gijsbert Pols, Director of Adjust Internet TV and New Channels, said, "After Adjust Android SDK integrates Google Play Install Referrer API, developers can better adjust their marketing strategies and broaden their application coverage."

In a recent questionnaire survey, as many as 71% of American respondents said that if their favorite mobile games were transplanted to PC or host platform, they would be willing to download or buy them. It can be seen that the demand of players for cross-platform game functions is getting stronger and stronger, and this demand also promotes Adjust to make unremitting efforts to continuously develop innovative and easy-to-use solutions.

The direct integration of Adjust and the PC version of Google Play game Play Install Referrer API opens up more growth opportunities for game application developers, marketers and studios, which can provide seamless cross-platform game experience and efficient monitoring, and promote the continuous growth of ROI.

Relying on Adjust’s powerful PC | host monitoring solution, marketers can carry out efficient and effective cross-platform monitoring, fully cover players and expand the game efficiently. By evaluating the actual influence of PC and host platform marketing activities, marketers can expand new channels, optimize ROI, and make the most of every penny of the budget.

"Today’s consumers are willing to interact with advertisements and will play our games on various platforms such as PC and mobile. Therefore, we also need attribution service providers that can cross devices and platforms. " Robert Zhao, head of data analysis and marketing of Take Two Interactive Software, Inc, said, "Adjust supports multi-platform monitoring, has powerful reporting functions and innovative monitoring tools for PC version of Google Play games, which enables us to streamline the management of promotion activities and monitor the game LTV confidently and accurately no matter which platform we face."

Introduction to Adjust

Adjust, a subsidiary of AppLovin, aims to help mass applications achieve multi-platform monitoring and business growth from mobile to connected TV, and is trusted by global marketers. Whether it is a fast-growing digital brand or an entity company in the field of testing water applications, Adjust can escort its application marketing journey. Adjust’s powerful monitoring and data analysis suite can gain insight into marketing performance, draw key insights and provide a variety of necessary tools to help marketers achieve excellent marketing results.

Disclaimer: This article is reprinted by our website, aiming to provide readers with more news information. The contents involved do not constitute investment and consumption suggestions, and are for readers’ reference only.

[Editor: Zhong Jingwen]

Ten years ago, he quietly left after saving many people by the mourning hall. Ten years later, the parties finally found a benefactor.

Gao Wei (second from right) toasts the elders of the Huang family. Chengdu business daily

"Come on, second brother, let’s go!"

At noon on January 30th, at the invitation of Huang Bangyin’s family, Gao Wei made a special trip to Shifang to have a reunion dinner. During the dinner, he was full of laughter and joy. Ten years ago, Gao Wei saved more than 10 relatives and friends who were poisoned by carbon monoxide while attending a wake for Huang Bangyin’s lover. After leaving Shifang, Gao Wei changed his job, went to other cities and changed his mobile phone number, and lost contact with Huang Bangyin.

This life-saving kindness has always been remembered by the Huang Bangyin family. On the tenth anniversary of his lover’s death, Huang Bangyin’s family searched in many ways and finally found Gao Wei.


More than 10 people were poisoned by carbon monoxide. He left quietly after saving people.

Huang Bangyin of Shigu Village, Shigu Town, shifang city is 85 years old, and his lover died in the twelfth lunar month of 2009. Ten years ago, on the 25th day of the twelfth lunar month, he will never forget it. It was the day before his lover was buried. More than ten people who were resting in the next room of the mourning hall burned steel charcoal to keep warm, and all of them were poisoned by carbon monoxide. "If Gao Wei didn’t find it in time, more than 10 lives would be gone!" Although it has been ten years, he still has a lingering fear when talking about the scene at that time. When it comes to the thrilling place, the old man’s mouth twitched.

Huang Ruofang, the fifth daughter of Gao Wei and Huang Bangyin, used to be a colleague and friend of the same unit. When Gao Wei learned of Huang Ruofang’s mother’s death, he took his lover from Chengdu to Shifang to pay homage and express condolences.

Ten years ago that night, Gao Wei went to Shigu Town, shifang city, Huang Ruofang’s hometown.

Gao Wei and several other young people of the Huang family have been vigiling beside the mourning hall, while others are resting in the next room. Because it is too cold, more than ten people who are resting in the next room burn steel charcoal to keep warm.

At about 4 am on the 26th of the twelfth lunar month, an accident happened.

"At that time, there were 10 people falling in the house, and they couldn’t wake up when they shouted." Gao Wei recalled that the temperature was low that night, and some relatives and friends of the Huang family went to the next room to warm themselves. It was about 4 o’clock in the morning, and a door opposite him opened and I saw someone lying at the door. At first, I thought I was drunk and felt something was wrong, so I went over to have a look and found that the air in the room was wrong. More than 10 people were lying on the ground and there were several pots of charcoal burning in the room.

Found suspected carbon monoxide poisoning, Gao Wei hurriedly shouted "save people quickly", and was busy opening the doors and windows of the house to ventilate, so that his wife could call 110 and 120 emergency calls.

"Looking at 10 relatives and friends lying in the house, my legs are scared." Huang Ruohua, the second son of Huang Bangyin, said that on the night of the incident, some relatives and friends stayed at home after various ceremonies were completed. Some are leaning on the sofa in the living room, while others are crouching in the chair, warming themselves by the fire and waiting for the next day. "When I heard shouting for help, the first reaction was that the mourning hall was on fire." He came out and saw that Gao Wei and others were busy carrying people out and rescuing them. "I was worried when I saw how many people were carried out." Huang Ruohua said.

Gao Wei, Huang Ruohua and others rushed to carry more than 10 relatives and friends out of the house. Some relatives and friends are still conscious, while others can’t wake up. Fortunately, after the alarm, 120 ambulances rushed to the scene. Everyone is busy sending more than 10 people to the car on the roadside a few hundred meters away. More than 10 relatives and friends were sent to the hospital for rescue.

Fortunately, it was discovered in time, and after the rescue, relatives and friends woke up one after another. After rescuing more than 10 relatives and friends of the Huang family, Gao Wei and his wife left quietly the next morning in order not to add trouble to the Huang family. When Huang Ruofang finished handling things at home, she was ready to thank Gao Wei, and Gao Wei went on a business trip again. After so many years, Gao Wei’s work changed, and after the mobile phone was replaced, Huang Ruofang lost contact with Gao Wei.


I finally got in touch with him and invited him back to "home" for a reunion dinner.

Not long ago, on Huang Bangyin’s birthday, all five children came back to celebrate their old father’s birthday. During the dinner, I talked about the tenth anniversary of my mother’s death. In the local countryside, the tradition of worshipping predecessors before the Spring Festival is preserved. Huang Bangyin has always had a wish to thank Gao Wei, the benefactor who met once, for having a reunion dinner together.

The family found the relevant departments, and Huang Ruofang contacted his old colleagues in many ways. Just two or three days ago, he finally contacted Gao Wei. Knowing that the Huang family wanted to invite him and his family back to the Youth League, Gao Wei readily agreed.

Yesterday morning, Gao Wei drove, took his wife and little daughter with him, and arrived at Huang Bangyin’s house at 10 o’clock in the morning. Huang Bangyin and his five children have moved out of the old yard and rebuilt their new houses.

After a brief greeting, Gao Wei, accompanied by the Huang family, went to the old yard. Gao Wei put incense on the grave of Huang Bangyin’s lover. The Huang family specially booked a banquet in a famous local restaurant, and warmly entertained the savior from afar. Although we haven’t seen each other for many years, when it comes to the past, both sides have endless words and endless drinks. In order to express his friendship with the Huang family, Gao Wei specially brought good wine to Huang Bangyin and gave red envelopes to the children of the Huang family.

"The Huang family really misses their feelings, which makes them feel at home." Gao Wei said. In a flash, 10 years passed. What changes is the living environment and the appearance of everyone, but what remains unchanged is the current situation.

(Original title: Ten years ago, after saving many people by taking a new mourning hall, he quietly left. Ten years later, the people finally reported that they had found a benefactor and celebrated the reunion.)

It may take some time for the Internet lottery to "stop" online sales for more than one year.

  Internet lottery sales were stopped by the Ministry of Finance and other eight departments last year. How the rectification is going and when to restart Internet lottery sales have always been concerned by the market. At the same time, after the internet lottery was stopped, there were still some hot sales of goods with the nature of gambling on the Internet. For example, some websites launched "one yuan to buy" and "one yuan to win the treasure". Are these behaviors legal or not? What are the potential risks? Recently, our reporter conducted an investigation on the chaos, causes, risks and regulatory issues of Internet lottery, and welcomed lottery participants to participate in the discussion.

  — — Editor

  Online sales are banned, and lottery players are troubled.

  "You can sell train tickets and movie tickets online. Why can’t you sell lottery tickets?"

  "The Internet has penetrated into every corner of social life, and many industries are actively promoting it ‘ Internet plus & rsquo; Why can’t lottery sales add the Internet? " Many lottery players expressed doubts and incomprehension when it was mentioned that lottery tickets were not allowed to be sold online.

  In April 2015, the Ministry of Finance and other eight departments jointly issued an announcement, which clearly defined the use of the Internet to sell lottery tickets, and resolutely stopped and severely investigated all kinds of unauthorized use of the Internet to sell lottery tickets. Up to now, the Internet lottery has been "stopped" for more than a year.

  Ms. Wang, a marketer of an insurance company in Shanghai, is an "online shopper". Almost everything she eats at home is scoured online. She said that before shopping on Taobao, some merchants would send one or two lottery tickets to their old customers, wishing them a good win. Although a lottery ticket won 2 yuan, the merchants’ small thoughts are still quite warm.

  In Wan Hui Shopping Mall near Chaoyang Road, there is a lottery sales point. After shopping in the mall, many residents will also take out some change to buy some lottery tickets. "Buying lottery tickets can not only entertain ourselves, but also contribute to the welfare cause. We retired old buddies come here every now and then. However, if it is windy and rainy, it will be difficult for old arms and legs to go out. It will be more convenient if you can buy lottery tickets online or on your mobile phone. " An old man who is filling in the lottery number told reporters.

  Internet lottery sales stopped, and those who were most affected were the old lottery players. Mr. Zhang works as a business manager in a manufacturing enterprise in Northeast China and has been paying attention to lottery tickets for more than 10 years. He introduced that many old lottery players have their own research methods for choosing lottery numbers, and once this number is selected, they will often pursue it for many times. He travels all the year round, and he used to be able to buy lottery tickets on the Internet. Now he has to look for lottery stations everywhere in a strange city, and sometimes he is worried about missing the betting time, so he has to ask his family to remember to buy them. I put a lot of extra care into myself, but I have less fun buying lottery tickets. After a long time, family members also feel troublesome and even cause family conflicts. He told reporters: "I don’t understand. You can sell train tickets and movie tickets online. Why can’t you sell lottery tickets?"

  During the two sessions this year, some deputies suggested that sports lottery tickets and welfare lottery tickets approved by the government have become a part of people’s lives. Stopping the sale of lottery tickets on the Internet for a long time has not only brought a lot of inconvenience, but also encouraged underground lottery tickets, providing a living space for illegal interest channels.

  There are many scams and the risks are difficult to control.

  There are illegal phenomena such as "stealing and selling" and "stealing lottery tickets", and some lottery tickets are occupied and intercepted.

  In March and April of this year, some lottery players found that they could buy sports lottery and lottery tickets through some websites or mobile apps. This phenomenon has also attracted great attention from relevant departments. On May 24th, the Ministry of Finance and the Ministry of Public Security jointly issued a notice, reiterating once again the strict investigation of online companies and other units and individuals using the Internet to sell lottery tickets without authorization.

  Then, why are the relevant departments not soft on Internet lottery sales? Can regular lottery tickets be sold online?

  "The way of selling lottery tickets on the Internet is virtual and networked, with high security risks and heavy social responsibilities. Countries all over the world are generally cautiously promoting and strictly supervising this." According to the relevant person in charge of the Ministry of Finance, lottery issuance is an important part of lottery supervision. China’s lottery issuance methods include physical store sales, telephone sales, Internet sales, self-service terminal sales, etc. The Ministry of Finance actively supports lottery institutions to continuously strengthen the construction of lottery channels, including exploring the use of Internet sales methods.

  According to the regulations, China Welfare Lottery Issuance Management Center and Sports Lottery Management Center of the State Sports General Administration, as lottery issuers, must be finally reviewed and approved by the Ministry of Finance before the specific implementation. So far, the Ministry of Finance has not approved any lottery agency to officially open the business of selling lottery tickets through the Internet.

  Changing the sales method to sell lottery tickets online requires the approval of the Ministry of Finance, which is due to the consideration of the security of lottery funds and the control of transaction risks. Selling lottery tickets online without authorization may lead to unimaginable risks.

  For example, is the lottery ticket that consumers buy through websites or mobile apps a real and effective regular lottery ticket or a scam of phishing websites? Did the lottery money really enter the national lottery fund pool? If one link can’t be controlled, it will harm the interests of lottery players, cause losses to the country and seriously interfere with the healthy development of lottery.

  In fact, in the past two years, there were indeed illegal phenomena such as "stealing" and "stealing lottery tickets", and some people were even listed as international "Hongtong" personnel. According to the investigation by the public security organs, from 2012 to 2014, Chen Mou, a Macao criminal suspect, collaborated with others to sell lottery tickets through the Internet without the authorization of the National Lottery Distribution Center. Among the sales betting orders it received, only 400 million yuan entered the lottery center system, and 100 million yuan was not issued through the lottery center system. The intercepted 100 million yuan lottery money is equivalent to "sitting in a private village". If someone wins the prize, they will win it privately, and the rest of the lottery money will be illegally appropriated by Chen Mou and others. According to the above criminal facts and conclusive evidence, the Guangzhou procuratorate approved the arrest of Chen Mou according to law. At the same time, Interpol China National Central Bureau issued a red notice to Chen Mou in time, and launched a global wanted notice. In November 2015, Chen Mou was forced to enter the country from Macau through Zhuhai Gongbei Port and surrendered himself to the Guangdong Provincial Public Security Bureau.

  The person in charge said that the issuance and sale of lottery tickets is not only a simple entertainment activity of "seeing luck and taking chances", but also must highlight the public welfare characteristics and responsibility concept of national lottery tickets. The relevant departments will "open the door and block the back channels" and carry out a pilot project of selling lottery tickets on the Internet and mobile phone clients in a unified way to ensure that the lottery tickets sold on the Internet are stable, orderly, safe and controllable.

  When online sales open, technology should be "cow"

  A unified online lottery management system should be established for real-time monitoring.

  Compared with traditional lottery sales methods, online lottery sales have the advantages of reducing distribution costs and improving operational efficiency, and social recognition is getting higher and higher. Statistics show that in 2014, national lottery sales reached 382.378 billion yuan, of which online sales reached 85 billion yuan, accounting for 22.2% of the total lottery sales. Although these online sales are not standardized, they account for more than 50% of the annual lottery sales increase. Many lottery players are concerned: When will online lottery sales be able to "open the gate"? What is the progress of related work?

  The reporter learned from the relevant departments that there were some chaos in online lottery sales in the past, mainly because the technical means of monitoring were not enough, which led to mixed fish and dragons and difficult to control risks. The idea now is to lay a solid foundation first and do a good job in the construction of the internet sales lottery management system. Using the Internet to sell lottery tickets, it is necessary to conduct unified management and real-time monitoring through the Internet lottery sales management system established by lottery issuers.

  At present, the construction of Internet lottery management system is in progress. On May 26th, the website of the Ministry of Finance published the Public Bidding Announcement on the overall marketing and promotion project of China Welfare Lottery Distribution Management Center by telephone and Internet. According to the announcement, the marketing planning of Internet sales welfare lottery and the output of related publicity materials will be completed by the end of October this year, in line with the subsequent listing and promotion of Internet sales welfare lottery. On July 4, the announcement of winning the bid for the overall marketing and promotion project of Internet sales welfare lottery was released, and People’s Daily won the bid of 5.18 million yuan.

  After the system construction and other related work are completed, welfare lottery and sports lottery issuers will submit market analysis reports and technical feasibility analysis reports to the Ministry of Finance, as well as technical testing reports issued by third-party professional testing institutions, and then apply for approval according to the prescribed procedures before launching the trial of selling lottery tickets on the Internet and mobile phone clients. It may take some time for these programs to go down.

  Some enterprises that want to try to sell lottery tickets online or on mobile phones believe that the progress of the Internet lottery system, what kind of enterprises can cooperate to sell lottery tickets, and what qualifications and conditions they need are the focus of social attention. Relevant departments should disclose relevant information to the public, clarify the industry access conditions and audit standards, let relevant enterprises prepare as soon as possible, participate in the competition openly and fairly, and promote the orderly development of Internet lottery sales.

  ■ Extended reading

  What are the lottery funds in China?

  According to China’s "Regulations on Lottery Management" and its implementation rules, relevant regulations of the Ministry of Finance, etc., the proportion of lottery funds is determined by the State Council, and the specific proportion of lottery bonuses, lottery issuance fees and lottery public welfare funds for each lottery variety is determined by the Ministry of Finance according to the decision of the State Council.

  With the approval of the State Council, the Ministry of Finance can determine the proportion of funds for specific lottery games within the scope of the bonus ratio not exceeding 75%, according to the demand for lottery issuance and sales and the characteristics of different lottery varieties. The proportion of business expenses of lottery issuing institutions and lottery sales institutions shall be drawn up by lottery issuing and sales institutions according to the needs of lottery development, and shall be reported to the civil affairs department at the same level or the sports administrative department in consultation with the financial department at the same level for approval before implementation.

  Lottery bonuses should be designed in a proportional way, that is, lottery bonuses should be extracted from lottery sales in a certain proportion. The proportion of lottery prizes should be within the maximum limit approved by the State Council and adhere to the principle of proportional reward. It is necessary to appropriately control the maximum prize amount of single-note lottery tickets, reasonably set the prize amount of lottery tickets, improve the winning surface of lottery tickets, and enhance the experience and entertainment of lottery purchase.

  In terms of the proportion of lottery public welfare fund, the lottery issuing institution shall reasonably draw up the proportion of lottery public welfare fund in the rules of lottery games according to the demand situation of lottery tickets and the characteristics of lottery varieties, which shall not be less than 20%.

  The proportion of lottery issuance fees should be reasonably drawn up according to the characteristics of lottery varieties, issuance scale and issuance methods.

  Since January 1, 2016, the proportion of traditional and instant lottery issuance fees has remained unchanged at 15% for lottery varieties approved by the Ministry of Finance; Lotto, digital, video, Keno lottery payment ratio of more than 13%, will be adjusted to 13%; If it does not exceed 13%, the proportion of its issuance fee will remain unchanged temporarily; If the proportion of public welfare funds for quiz lottery games is less than 20%, the proportion of distribution fees will be reduced by 2 percentage points. The above-mentioned reduction in the distribution fee ratio of lottery games shall be used to increase the proportion of public welfare funds for corresponding lottery games, except that 1 percentage point of the reduction in the distribution fee of Chinese welfare lottery two-color ball games is transferred to the game adjustment fund for returning prizes.

  (Wang Guan finishing)

  How to supervise lottery abroad?

  United States: In the United States, each state establishes its own lottery supervision and distribution institution according to the state constitution and lottery law. The highest supervision institution of lottery is the state lottery commission, and the lottery company is the direct management department of lottery in each state. Lottery tickets are sold through distributors. Lottery committees in most states are independent of the state government and are responsible for the interests of the people in the whole state. Generally speaking, the lottery committees in each state are mostly composed of elected members or governors and representatives of the people appointed by the state speaker, such as retired anti-drug police and retired certified public accountants. No salary is paid except for the reasonable expenses of performing duties, and the Committee itself does not receive any government funding. Internet lottery in the United States has experienced a process from prohibition to liberalization. At the end of 2011, the US Department of Justice changed the interpretation of online lottery sales, and completely loosened the Internet lottery. In 2012, Illinois became the first big state to offer online lottery tickets. At present, 12 big states have approved the expansion of lottery sales to the network field.

  Britain: The British national lottery is the largest lottery in Britain, which is approved by the British Parliament to raise funds for public welfare undertakings such as art, sports and charity. In Britain, there are four institutions jointly responsible for the operation and management of the national lottery, namely, the British Ministry of Culture, Media and Sports, the National Lottery Commission, the operator company and the national lottery fund allocation agency. The National Lottery Committee is the main management organization of the national lottery in Britain. It is necessary to ensure the integrity of all aspects of the lottery industry, protect the interests of lottery players and increase the amount of lottery public welfare funds. Through open bidding, it will issue business licenses to the winning companies to be responsible for their operations and supervise the national lottery. The operator company is responsible for the operation and management of the national lottery, including the design, production and sales of lottery products, and provides services for lottery players and winners.

  Singapore: Singapore implements a government franchise system for lottery tickets. In May, 1968, Singapore Lottery (Private) Co., Ltd. was established by the Lottery Authority under the Ministry of Finance of Singapore, with the purpose of cracking down on illegal betting activities by providing legal betting channels and benefiting the society with surplus income. The company implements a market-oriented operation mechanism in which the board of directors makes decisions, the management operates independently and is responsible for its own profits and losses. According to the regulations of the Singapore government, the company is required to pay gambling tax at 25% of the issuance income, and pay consumption tax at 7% of the issuance income after deducting the bonus. The annual net surplus income is turned over to the lottery management bureau for social welfare undertakings such as culture and sports.

  (Wu Tao finishing)