Cumulative sales exceeded 1.11 million! Find the secret of Wuling Hongguang MINIEV’s popularity

Trainee reporter | Zhang Zhuoran

Image source | Respondents provided

Walking on the streets of Liuzhou, the unique smell of snail powder fills the air, it is difficult to say whether it is "intentional" or "careless", perhaps the city of Liuzhou has the unique personality of "Internet celebrity manufacturing machine", which can always make some seemingly niche products popular all over the country: Jin Yong praised "Liuzhou coffin, famous all over the world" in "Deer’s Cauldron"; Liuzhou golden throat treasure, is the first impression of Ronaldo after many 90s; Liuzhou street snack snail powder, in recent years, has become a phenomenon of "national cuisine"…

Wuling Hongguang MINIEV is the same. It is also a generation of "Internet celebrity" produced by Liuzhou. As of now, the cumulative sales of Wuling Hongguang MINIEV have exceeded 1.11 million, and it is popular all over the world.

Global sales champion of small pure electric vehicles

"In 2022, the cumulative sales volume of Wuling Hongguang MINIEV exceeded 554,000 units, becoming the global sales champion of small pure electric vehicles." On January 30, SAIC-GM Wuling held the Wuling Hongguang MINIEV2022 Global Sales Champion Celebration and Thanksgiving Owner Conference at Wuling Liuzhou Direct Store (Bayi Store). Cui Dongshu, Secretary General of the Passenger Federation, announced the championship transcript of Wuling Hongguang MINIEV at the event site.

This is a landmark moment. Since its launch in July 2020, as of January 29, 2023, the cumulative sales of Wuling Hongguang MINIEV have exceeded 1.11 million, won the first place in the sales of pure electric vehicles of Chinese brands for 28 consecutive months, and topped the global monthly sales champion of new energy single models for 7 times.

This "high score answer sheet" highlights the benchmark position of Wuling Hongguang MINIEV in the new energy scooter market segment. Cui Dongshu pointed out: "Wuling’s global sales record proves that China’s pure electric cars have supported the market leader, and new energy scooters have become the new mainstream of the world." At the event, SAIC GM Wuling announced that before March 31, 2023, Wuling Hongguang MINIEV will be priced at 29,800 yuan for a limited time.

Insight into users’ short-distance travel needs

"The most popular car on the road here is the Wuling Hongguang MINIEV. In some neighborhoods, eight out of ten households own this car," a local taxi driver told reporters.

At present, the Wuling Hongguang MINIEV can almost be called a city card of Liuzhou. In the city center area, this exquisite car can be seen everywhere. The municipal government even designated a parking area for the A00-class car represented by the Wuling Hongguang MINIEV on the sidewalk of the roadside, and built a "10-minute charging ecosystem", forming a local spectacle. In other cities, the place used to park bicycles and electric cars is full of Wuling Hongguang MINIEVs in Liuzhou.

"The new energy conversion rate of automobiles in Liuzhou is close to 50%, and Wuling Hongguang MINIEV has contributed greatly." The relevant person in charge told reporters.

What is the secret of Wuling Hongguang MINIEV’s hot sales? The reporter got a variety of answers from a group of car owners: "Cost-effective, cheap and high-quality." "Exquisite and compact, it is very convenient to drive and park, and it can come and go freely in the city." "Household electricity can be charged, and the charging speed is fast and the power consumption is low, which can fully meet the commuting needs in the city."

Whatever the reason, Wuling Hongguang MINIEV meets the needs of this group of users for a city scooter, which also coincides with the car consumption scene observed by Wuling. "80% of Chinese users drive less than 30 kilometers per day, and the average speed does not exceed 30 kilometers per hour. This simple short-distance travel demand faces many travel pain points such as difficult parking, high cost and insecurity in the city," said Zhang Yiqin, director of brand and public relations at SAIC-GM Wuling Wuling.

Wuling Hongguang MINIEV, which is positioned as a "people’s scooter", was born in response to the situation, with a smart body, flexible control, small battery for easy replenishment, and safety that can stand the test as the product label, bringing users the value experience of "easy to open, easy to stop, and easy to save".

Millionchaochuang, directly connecting users

Wuling Liuzhou Direct Store (Bayi Store) is located in the center of Liuzhou. In the past year, this direct-operated store has sold more than 4,000 Wuling and Baojun brand pure electric cars, making it a benchmark store for Wuling LING HOUSE.

Large floor-to-ceiling windows, various peripherals, coffee desserts, modified areas… In the Bayi store, there are only 4 cars on display, but there is an endless stream of customers entering the store.

"The meaning of LING HOUSE is different from that of traditional dealers. This is the window where we can directly connect with users," Wei Shengyun, a partner at Liuzhou New Energy Vehicle Experience Center, told reporters. "This can be a rest area for users, and it can also allow users to make tide changes and personalized DIY on vehicles. It also allows us to directly hear the voices of users and avoid the valuable opinions of users being filtered by the dealer system."

This direct user window has given SAIC-GM Wuling the confidence to defeat competitors and attack the next "1 million" sales. According to Wei Shengyun, there used to be a 4S store of the same level of competitors that opened diagonally opposite the Bayi store, but the inflow of customers and the sales volume of the store are less than one-tenth of the Bayi store. Now there are no people there.

Big data shows that among Wuling Hongguang MINIEV users, the post-90s generation accounts for more than 75% of users, and the proportion of female users is as high as 78%. "No makeup." This is the customary "habit" of many Wuling Hongguang MINIEV owners represented by "Wuling Girls". Through customization, they have turned the car into a carrier of personality and hobbies, which has also led to a change in domestic car consumption attitudes, allowing the concept of car modification to gradually penetrate from overseas to domestic.

The relevant person in charge introduced: "Wuling Hongguang MINIEV has achieved a user trend creation rate of up to 72%." With Wuling Hongguang MINIEV as the carrier, SAIC-GM Wuling plays with users to create and resonate at the same frequency, continuing to lead the trend creation and trendy makeup culture. It also cooperates with KFC, Wufangzhai, Fashion Bazaar and other young people’s favorite brands to establish multi-faceted links with consumers.

This user-created cross-border marketing is also one of the reasons why Wuling Hongguang MINIEV has sold a long rainbow all the way. If the first "million sales" cannot be separated from Wuling’s first-mover advantage in the blue ocean of the "people’s scooter" category, then a high proportion of young users, as well as the company’s strong user request insight and system power, will become the source of confidence for this car to hit the next "million sales".

"After the demand for short-distance transportation is met, the small new energy vehicle market will develop in the direction of meeting the advanced needs of user differentiation (such as large space, intelligence, personalization and other needs). SAIC-GM-Wuling will continue to put people’s needs first and market development as the guide to bring users a more diverse and personalized travel experience," said the relevant person in charge.

Chongqing Lexus RX new energy special sale! The latest offer 519,000, miss no

In the latest information of Autohome Chongqing’s preferential promotion channel, the much-anticipated one is holding an unprecedented promotion in Chongqing. As a luxury new energy model that is deeply loved by consumers, Lexus RX New Energy now offers a cash discount of up to 30,000 yuan, allowing buyers to experience its excellent performance and exquisite craftsmanship at a lower price. The current minimum starting price has been adjusted to 519,000 yuan, which is a car purchase opportunity not to be missed. If you are interested in this model, be sure to click "Check Car Price" in the quotation form to get the latest market trends and get higher preferential treatment.

重庆雷克萨斯RX新能源特价出售!最新报价51.9万,错过就没有

The Lexus RX New Energy is unique in the automotive industry with its exquisite exterior design and unique style. On the front face, it adopts the iconic spindle-shaped design of the Lexus family. The air intake grille is like a delicate jewelry, and it is integrated with chrome elements, which is both atmospheric and luxurious. In the overall style, the RX New Energy combines power and elegance, and the lines are smooth, showing the extraordinary temperament of a luxury SUV. The delicate treatment of the details makes it visually impressive, showing the perfect fusion of aesthetics and technology by Lexus.

重庆雷克萨斯RX新能源特价出售!最新报价51.9万,错过就没有

Lexus RX New Energy has a unique side profile with its elegant and smooth body lines. The body size is 4890mm*1920mm*1695mm, and the wheelbase reaches 2850mm, showing a spacious and comfortable interior space. In terms of tire specifications, the vehicle adopts 235/50 R21 tires, and the front and rear wheels are selected in this specification, which not only ensures driving stability, but also coordinates with the body proportions to create a delicate visual effect. In terms of wheel rim design, Lexus RX New Energy combines the brand’s usual elegant style and modern sense, adding a touch of sports to the side look.

重庆雷克萨斯RX新能源特价出售!最新报价51.9万,错过就没有

The interior design of Lexus RX New Energy is full of luxury and technology. The steering wheel is wrapped in exquisite leather material, which is not only comfortable to touch, but also equipped with electric up and down + front and rear adjustment functions to ensure a personalized driving experience for the driver and passenger seat. A 14-inch touch screen is installed in the central control area, with a built-in automatic speech recognition system, which supports multi-function operations such as multimedia, navigation, telephone and air conditioning, which is convenient and fast. The seats in the car are made of high-quality leather material. The main and passenger seats are equipped with multi-directional adjustment functions such as front and rear adjustment, backrest adjustment, and waist support to ensure passenger comfort. The front seats are also equipped with heating and ventilation functions, as well as power seat memory functions, to bring the ultimate comfortable experience to the driver. The second row of seats supports backrest adjustment, and the flexible space layout meets the needs of different occasions. At the same time, the vehicle is also equipped with USB and Type-C interfaces, as well as mobile phone wireless charging function, which fully meets the needs of modern drivers for in-car entertainment and connected devices.

重庆雷克萨斯RX新能源特价出售!最新报价51.9万,错过就没有

The Lexus RX New Energy is equipped with a 2.5L L4 engine with a maximum power of 136 kW and a maximum torque of 228 Nm. This engine is matched with the E-CVT continuously variable transmission, providing the vehicle with efficient power output and an excellent driving experience.

Overall, with the praise of car owners, Lexus RX New Energy has not only won the rapid response of pure electric acceleration in performance, but also its fashionable and atmospheric design meets the aesthetic needs of modern consumers. And the excellent sound insulation effect allows drivers to enjoy a quiet in-car environment in every trip. These advantages undoubtedly add additional charm to Lexus RX New Energy, making it unique in the new energy market.

At the end of the year, there will be a great discount for 23 Nissan Tule 4.0Y62XE current cars, and a great discount for Double Eleven.

Tianjin Bangyu Automobile International Trade Co., Ltd. is a company that sells Mercedes-Benz, BMW, Porsche, Land Rover, Audi, Bentley, Maserati, Toyota, Lexus, and other luxury car brands and high-end cars. 17720015375 (same as WeChat) Manager Peng WeChat Moments updates a large number of parallel imported cars on the market every day, configuration, quotation, pictures. If you have any questions about purchasing a car, Tianjin parallel imported cars are exclusive, and I will answer you as soon as possible. Our advantages: Vehicles can enjoy national quality assurance, warranty, replacement, return, we have many years of successful experience for Client Server, to provide you with the best solution for you. Promise: The vehicles sold in our store are brand new and unaltered vehicles, formal procedures, we do not do the lowest price in the market, low no guarantee, do not do the highest price, high no feelings, only earn the money we should earn, only pay the payment, do things seriously, win-win cooperation, we can’t guarantee that you spend the least money in cooperation, I can guarantee that you will save the greatest heart, get quality, efficiency, interests, and win-win situation. Looking forward to the cooperation of every new and old customer! Serve with heart and pass on trust! I am willing to cooperate with you for a long time

The 2022 Nissan Y62 off-road 4.0L Middle East version is born for off-road, attracted by the huge body’s more majestic temperament, and fully demonstrates its own unique charm on the basis of hard style. Car purchase hotline: Manager Peng: 17720015375 "WeChat"

Note: My offer may not be the lowest in Hong Kong, but after my offer is sold, it is decided without any forced consumption and unreasonable requirements. Be honest, work seriously, and trust starts from this moment.

[For more detailed configuration quotations, please add the phone number below, WeChat account, national customer installment network consultation, and give a gift]

Buying Hotline: Manager Peng: 17720015375 WeChat

Buying Hotline: Manager Peng: 17720015375 WeChat

20 Nissan Tule 4.0XE’s huge body is one of the important factors to attract vision, but also make many friends discouraged, the huge body is stable But city parking is a problem, the problem of parking spaces makes many people like this car Friends will not buy this car, but for friends who really play off-road, Tule is definitely the best choice, a great model for long-distance Chuansha off-road, first-class power performance, fully enough for daily off-road use. Car Hotline: Manager Peng: 17720015375 "The same WeChat"

Parallel import Middle East version 20 Middle East version of Tule Y62 4.0 is still a three-row model, the overall style of the interior is luxurious, and the interior style still continues the design of Nissan home furnishing, mainly black tone, the center console is wrapped in leather, integrated into the new mahogany interior, luxurious and more textured to create a luxurious and comfortable driving environment. All fully follow the design style of the yacht, spacious, comfortable and luxurious. Buying Hotline: Manager Peng: 17720015375 "The same WeChat"

The 20 Middle Eastern version of the Tule Nissan Y62 is equipped with a 4.0L V6 naturally aspirated engine, with a maximum torque of 394 Nm and a maximum output power of 279 horsepower. The powerful 7-speed automatic transmission is very mature and works well with the engine. It is very good in terms of timing and smoothness. In short, if you drive it in the city, it is a very comfortable car to drive except for its large size.

      Company Name: Tianjin Bangyu Automotive Trading Co., Ltd.

       Buying Hotline: Manager Peng: 17720015375 WeChat

       Address: No. 288, Jingmen Avenue, Binhai New Area Free Trade Zone, Tianjin

It is a very comfortable car to drive.

The sales volume of M5 in the world soared 160 times! In the top 10, Huawei said it would become a global high-end brand in three years.

On January 11th, the Association announced the retail sales in December 2022.Ranking express, each bigCar dealerThe annual sales in 2022 were released together.

In the new energy vehicle sector,In 2022, the cumulative sales volume of the M5 was 56,855, which was 16,052% higher than that of last year!

Wenjie M5 also entered the top 10 of the new energy SUV sales list in 2022, ranking ninth., which surpassed Nezha U, ID.4 CROZZ, Lingpao C11, Weilai ES6, Ideal L9 and other popular models, and set a record for the fastest growth of new brands of smart electric vehicle track.

The sales volume of M5 in the world soared 160 times! In the top 10, Huawei said it would become a global high-end brand in three years.

In fact,AITOFrom August to December last year, almost every month, the delivery of the industry broke through 10,000, and November was the only one that did not break through 10,000, with a delivery volume of 8,260 vehicles. This was because of the epidemic situation and tight supply chain, which brought great impact to the planned delivery.

As managing director of Huawei, CEO of BG and CEO of BU, a smart car solution, Yu Chengdong himself has strongly recommended the AITO model for many times.

Previously, Huawei’s Wang Lianjun once said that in the past, the automobile industry accumulated lean manufacturing and supply chain system capabilities, but in the future, software-defined automobiles will be the end of the automobile industry. Huawei’s goal is to build AITO into a global high-end intelligent electric brand within three years.

(reporting)

Should dumplings be sweet or salty? Don’t argue, the answer is here!

[It is said that eating glutinous rice balls is the end of the year, and the sweet and salty parties of glutinous rice balls in the south and north are about to arrive at the "battlefield"! Do you like sweet or salty dumplings? 】
Today is the Lantern Festival on the 15th day of the first month, and it is also the first holiday after the New Year. On this day, people enjoy lanterns and solve riddles on the lanterns, and at least eat Yuanxiao or Tangyuan.
Sweet or salty?
Seeing that everyone is immersed in the joy of the festival, it is peaceful, but the network is already boiling. The opening drama "Is the glutinous rice balls sweet or salty?" The sweet and salty party has begun to quarrel.
Salted dumplings and sweet dumplings
Generally speaking, Yuanxiao/Tangyuan in the north are mostly sweet fillings, including white sugar, bean paste, sesame and hawthorn, while those in the south are sweet, salty, meaty and vegetarian. So when it comes to salty Yuanxiao/Tangyuan, many people will think that it is unique to the south.
Sweet party:
Echowusmiles: What? Tangyuan and salty? Are you sure it’s not wrapped fish balls?Xixi: Is there a difference between sweet and salty dumplings? I have eaten for more than 20 years and have never heard of glutinous rice balls and salty ones.Mr__Pen9uin: Salted dumplings … I’d rather eat Lainiao Niuwan.Wang Ziyu _Prince: When I first ate it, I really felt like a dark cook.Dong Ge Fei Dong Ge: Northerners say they have never seen salty dumplings. You southerners really know how to play.
Salty party:
Yumo tutu: Salted dumplings are normal. My hometown often makes green vegetable buns in winter, which are also salty.Silly child: Those who have no meat and are unhappy should eat meat when they eat glutinous rice balls.You Xing _: Love salty dumplings! The kind wrapped in diced pickles, bamboo shoots and tofu minced meat.Small PP invincible forward: glutinous rice balls stuffed with shredded radish, delicious, you can try it when you have a chance.The spirit comes like a cloud _: There are always salty dumplings at home, without stuffing. When cooking, put chicken, radish, sausage, salted vegetables, fish paste, onion and coriander, and sprinkle some pepper when eating.Wen sihou: Chongqing people, grandma likes to wrap salty dumplings with diced bacon and tofu, as well as salted vegetables and minced meat.
Salted dumplings baked by netizens from Weibo.
"Black Sesame" is the most popular taste.
When everyone is still struggling to eat sweet or salty, in fact, the taste of glutinous rice balls is beyond your imagination.
In the past, the taste of glutinous rice balls was relatively simple, mostly traditional flavors such as bean paste, peanuts, black sesame seeds, five kernels and fresh meat. With the constant change of people’s tastes, there are various tastes of glutinous rice balls in the market, such as red dates, durian, oranges, coconut milk, strawberries, mangoes, durian, blueberries and other fruit-flavored glutinous rice balls are popular in the market, and there are even new scented teas such as osmanthus, roses, lilies, chrysanthemums and jasmine flowers, which firmly grasp everyone’s psychology of early adopters.
According to big data from JD.COM, the sales amount of Yuanxiao/Tangyuan increased by more than 110% in the first half of the Lantern Festival this year. On February 26th, JD.COM Yuanxiao/Tangyuan Super Single Product Day, nearly 180 tons of Tangyuan were sold, 20 times as much as last year’s Lantern Festival.
In terms of regions, the top ten regions in terms of sales amount are Beijing, Shanghai, Guangdong, Jiangsu, Liaoning, Sichuan, Tianjin, Shandong, Zhejiang and Hebei.
There are so many choices of flavors, which flavor is the most popular? The data shows that the black sesame stuffing on the eve of the Lantern Festival can be called "popularity", and the sales volume is the first. Followed by mixed flavors, peanut stuffing, fresh meat stuffing and bean paste stuffing. Among them, bean paste stuffing is also a proper "potential stock". In terms of sales amount, the sales of black sesame and bean paste stuffing both increased by more than 140% month-on-month.
The preferences of people of different sexes and ages can also be seen in the choice of the taste of glutinous rice balls/Yuanxiao. In the choice of many flavors, women prefer mixed flavors, fruit stuffing and peanut stuffing, and male users choose fresh meat stuffing, bean paste stuffing and black sesame stuffing.
From the age point of view, mixed flavor, fruit stuffing and peanut stuffing are the relatively preferred stuffing flavors of post-80s, while post-90s prefer fruit stuffing, mixed flavor and fresh meat stuffing, while bean paste stuffing, black sesame stuffing and peanut stuffing are deeply favored by post-70s, and traditional flavors such as bean paste stuffing, fresh meat stuffing and black sesame stuffing are still the favorites of post-60s.
Although many consumers are used to eating finished dumplings online, this year’s data also shows that netizens’ enthusiasm for making dumplings is not low. Even users in Beishangguang, who have a fast pace of life, are still willing to sit down and make dumplings/Yuanxiao before the Lantern Festival.
Yuanxiao = Tangyuan?
Seeing this, many people will have questions. We always discuss Yuanxiao and Tangyuan together. Are Yuanxiao and Tangyuan the same?
In fact, the two are not the same. The main difference between them is in technology. Generally, dumplings are eaten in the south and Yuanxiao is eaten in the north. Yuanxiao is "rolled" and the dumplings are "wrapped".
The stuffing of Yuanxiao should be made into four squares with uniform size in advance, and then wrapped with flour and rolled back and forth on the laundry basket. "Dip in water for three times and roll for three times before forming." Making glutinous rice balls is just like wrapping jiaozi. Just add water to glutinous rice flour and make it into balls. After "waking up", pinch a small ball and squeeze it into a round shape. Then put the stuffing in and knead it to shape.
Generally speaking, Yuanxiao in the north is handmade, which is more chewy and sold in street stalls. Tangyuan can be mechanically operated. Because of its convenient storage and delicate and soft taste, it is spread all over shopping malls and supermarkets. Because of the fast pace of life of modern people, the tastes of Yuanxiao and Tangyuan are similar, and people gradually confuse them.
I don’t know when, the market of Yuanxiao has gradually become smaller, and dumplings have long been "unified", so that in the eyes of young people, Yuanxiao has always been dumplings.
However, whether you mean to eat Yuanxiao or Tangyuan today, I guess someone will definitely answer: Northerners eat jiaozi no matter what festivals they have!
So, northerners, do you want to eat jiaozi or glutinous rice balls/Yuanxiao today?
Editor of this issue: Li Huilin
Reporting/feedback

Interview: Traditional science fiction is hard to find a way out —— Interview with China science fiction writer Liu Cixin

  Xinhua News Agency, Helsinki, August 15thInterview: Traditional science fiction is hard to find a way out — — Interview with China science fiction writer Liu Cixin

  Xinhua News Agency reporter Li Yuzhi Natalie

  Liu Cixin, a China science fiction writer, was twice nominated for Hugo Award, the highest honor of science fiction in the world, and won the Hugo Award for Best Novel once for his series of three-body works. However, he thinks that his style is out of date and the world sci-fi trend is taking on another look.

  Different from the traditional science fiction represented by Liu Cixin, the series of American fantasy novel fire and ice, which has been selling well in recent years, has adopted the creative technique of "weak fantasy". "It is called ‘ Weak fantasy ’ It is because the fantasy factors in the works are not obvious, and the use of supernatural forces is very restrained. " Liu Cixin said in an exclusive interview with Xinhua News Agency in Helsinki, Finland.

  Judging from the Hugo Award finalists in recent years, many sci-fi and fantasy novels in the United States are now more concerned about practical issues, such as racial discrimination, gender discrimination, the impact of artificial intelligence on society, the impact of biology on social ethics, etc., and have adopted different narrative structures and writing styles around these themes.

  Of course, there are still some sci-fi novels that adhere to the traditional style, such as the American series "The Vast Sky: Leviathan Awakening". "Unfortunately, this work has neither won the nebula award nor the Hugo award. This year, it won the Hugo award for best short play, but it was not the original novel, but the adapted TV series." Liu Cixin told reporters.

  Liu Cixin believes that the reason for this situation is that today, with the high development of science, science and technology have penetrated into all aspects of people’s daily life, and science is increasingly lacking in mystery in readers’ minds. "This is the most fatal blow to science fiction literature creation today, and there is almost no way out."

  In order to save science fiction, Americans tried various efforts as early as the 1970s, hoping to make science fiction works far away from science and make them more literary, from describing outer space to describing people’s hearts, from describing aliens to describing the relationship between different races and sexes. For example, The Obelisk Gate won the Hugo Award for Best Novel on August 11th. Although the work is set on a mysterious planet, much of it is actually about class oppression on the earth.

  "They are working hard in this direction, trying to increase the audience and influence of science fiction, but now it seems that they have not succeeded." Liu Cixin said. In his memory, the golden age of science fiction is full of vigor. Writers are all young people in their twenties, and readers are also young people. "You look at how old are the sci-fi fans at the sci-fi conference now? What hope does a literature have when all it attracts are elderly people with big bellies? "

  Liu Cixin seems to be somewhat helpless about the fact that all kinds of fantasy novels at home and abroad have been adapted into movies and TV series, while traditional science fiction works are almost neglected. He said that the law of film communication is much more complicated than literature and novels, and it is more difficult to make a film than to write a novel.

  At present, several works of Liu Cixin, including Three-body, have been authorized to make films, but he has not shown strong confidence in the final effect of these films. He said: "American science fiction movies and science fiction novels have developed for almost a century. We have only been three or four years, and it is not realistic to make such a good movie. Movies and novels are two different ways of expression. When shooting, there are trade-offs. It is normal for readers to be less satisfied with the film than with the original. "