2014 Guangzhou Auto Show: Jaguar XE PK Infiniti Q50

Phoenix Auto · New Car PK Platform At this year’s Guangzhou Auto Show, Jaguar released the new XE model, which is Jaguar’s first entry-level sedan, competing with other models. However, from the details, the product with a better brand positioning and unique charm is the most suitable for comparison with PK, so we chose the product that is currently very popular on the market -.

Similarly, Jaguar’s official positioning of this car is a sports coupe, so it adopts a lot of coupe elements in the design of the shape, the whole body line is smooth and elegant, and more edges are added to the details to highlight the visual impact. Compared with the Jaguar XF, the Jaguar XF has a more compact body, so it shows more agile and capable characteristics, which is more able to attract some young elites to be interested in it.

The brand positioning of the Q50 is different from that of it has more elegant temperament and the coura****o go wild. For those middle-class people with unique tastes, the Infiniti Q50 is a unique choice, which shows more personal taste and interest, rather than traditional ******ity. The Infiniti Q50 is currently domestically produced and has been lengthened, and the space is more spacious than the standard wheelbase version, but the significance of the standard wheelbase version is that it has more authentic Yuppie pedigree, so we chose the imported standard wheelbase version for this comparison.

The Jaguar XE should be regarded as the fourth model of the new Jaguar. Starting with the Jaguar XF launched in 2007, Jaguar gave up the retro style and adopted a new family design. Then the new generation and the Jaguar F-Type were launched one after another. Now the Jaguar XE takes the design of the new Jaguar forward again. From the Jaguar XE, we can clearly see the characteristics of the Jaguar family: the unretouched large-size air intake, the sharp and verve willow headlights, the iconic J-Blade daytime running lights, and the chrome-plated side vents all exude the unique charm of this British brand.

The Infiniti family’s models reveal a "literary man" style from head to toe, from the inside to the outside. The arch-shaped front of the car itself gives people an innate confidence. Coupled with chrome trim and the air intake grille that looks like water ripples, it adds some elegant, knowledgeable and tasteful tonality. All-LED large lights with adaptive front lighting system and high-beam assist technology, the LED light eyebrows are said to have been revised by design director Alfonso and his team for a long time before they finally settled on the current top pick angle that is just right from any angle.

From the details, the Jaguar XE is obviously more technologically attractive than the Infiniti Q50. Although the detailed design of the Infiniti Q50 also has its own style and is commendable in many places, it is still not as extreme in terms of technology as the Jaguar XE. In the past, the LED light group inside the headlight was just a simple line, but it outlined the overall atmosphere of dynamic, literary and technological sense. In addition, the Jaguar brand LOGO also has an innate aristocratic temperament, and the overall brand perception is more "tall" than Infiniti.

From the perspective of body size, the length, width and height of the Jaguar XE are 4672/1850/1416mm respectively, and the length, width and height of the Q50 are 4802/1823/1416mm respectively. The length of the Q50 is slightly larger, and there is no essential difference in other parts. The wheelbases of the two are 2835mm and 2850mm respectively, still slightly larger than the Infiniti Q50.

The Jaguar XE is based on the iQ intelligent all-aluminum architecture. More than 75% of the body is made of aluminum, and the lightweight performance is particularly outstanding, far exceeding other similar models. Although the body is light in weight, it is also extremely strong and its torsional rigidity is extremely high. This is its biggest advantage over the Infiniti Q50.

"My True Friend" is a hit, Yang Ying, Deng Lun, and Zhu Yilong bravely pursue their dreams

Angelababy

The TV series "My True Friend" is being filmed in Shanghai, and the filmmaker exposed the live shooting yesterday. Leading stars Yang Ying Angelababy, Deng Lun, Zhu Yilong, Xu Di and a group of starring stars made a surprise appearance. The actors’ exquisite styling and international indoor sets, the chemical effect produced by the combination of idol atmosphere and realism on the scene all reflect the good intentions of the crew for the shooting, and the top quality can be glimpsed. "My True Friend" focuses on the topic of social real estate, conforms to the current consumption upgrade trend, grasps the pulse of the times, and cuts to the social pain points. Since the start of filming, it has been widely concerned by the industry. The drama is dedicated to truly reflecting the proposition of the times and the voice of the people closely related to real estate in the form of art, aiming to confirm that the film and television industry is one of the important carriers of social livelihood, highlighting its sense of social responsibility as an industry drama.

Deng Lun

Focusing on people’s livelihood and interpreting social trends, Angelababy Deng Lun and Zhu Yilong bravely pursue their dreams

The TV series "My True Friend" tells the story of "real estate agent Cainiao" Cheng Zhenzhen (Yang Ying Angelababy) and Shao Pengcheng (Deng Lun), who meet international interior designers Jing Ran (Zhu Yilong) and his mother Bai Auntie (Xu Di) during their work, and witness the warmth and warmth of people from all walks of life in the city through the sale and rental of houses, and work together to improve the living environment of Chinese residents and benefit the people in society. Yesterday, it coincided with the filming of a very important group portrait drama by the crew, and all the stars were present. In order to realize the dream of "letting every person who drifts in a big city find an ideal home", the young people led by Cheng Zhenzhen, Pengcheng and Jing Ran have made great efforts, and difficulties have followed. In real life, social problems that have repeatedly been on the cusp of public opinion trends have been encountered by them one by one, such as building materials formaldehyde exceeding standards, it is difficult to buy a house and rent a house, and real estate developers maliciously monopolize the market. This group of vibrant young people did not give up easily. The scene was the scene where they rose to the challenge to solve the problem and celebrate the initial realization of the dream.

As far as the protagonists are concerned, they have a "dream" of living and living in their hearts, a "picture" of harmony among thousands of families in their eyes, a "road" with a long way to go under their feet, and a "responsibility" of the real estate owners to benefit the people on their shoulders. This is also the positive energy that all the creators of "My True Friend" want to convey to the public. The play is not limited to the protagonists’ small feelings and loves. Each character has his own complete life story. They are like pieces of small puzzles to build this warm story related to the house and showing the various social conditions. The whole work is also joined by outstanding actors such as Tan Kai, Li Xiaofeng, Li Xinyi, Yao Anlian, and Ni Dahong, which is more flesh and blood.

Zhu Yilong

Keep the pulse of the times with art and temper the drama of the boutique industry

In order to create the industry’s top realist drama, "My True Friend" has achieved the ultimate in professionalism and attitude. According to the producer and chief producer, Jia Yiqun, before the drama started filming, the main creator had done an in-depth investigation, "From the bottom of society to the elite, we will thoroughly analyze their real estate mentality, housing mentality, and life mentality." Strive to root the script in reality with a rigorous creative attitude, so as to go beyond reality. The plot revolves around the relationship between "house", "family" and "people", covering social topics such as empty nesters, urban love, children’s education, and elite midlife crisis. It focuses on people’s lives, closely follows the pulse of the times, and awakens the truth, goodness, and beauty of human nature. It can be called a "social encyclopedia". At the same time, Shao Jian, chairperson of Love and Home Group, has been dedicated to the vigorous development of China’s real estate market for many years. His line "Take from the people and serve the people" highlights his sense of social responsibility as an entrepreneur who always focuses on people’s livelihood and insists on serving the masses. This also reflects the correct entrepreneurial values shaped by "My True Friend".

High-quality plot and a sense of social mission go hand in hand, which is one of the spiritual cores that every drama is pursuing at present. TV dramas not only have entertainment functions, but also have the responsibility to promote social progress. "My True Friend" discloses its strong plot competitiveness to the public. As a contemporary film and television work with warmth and responsibility, it also conveys to the audience the essence of people’s livelihood of "weaving families with true feelings and watching happiness with families". In addition, by looking into the protagonist’s sincere work style and life attitude, the drama emphasizes the beautiful quality of socialist new youth who are striving for progress and courageous to innovate. At the same time, it actively responds to the new era call of the country’s "better life needs". The theme selection coincides with the trend of the Chinese people to achieve consumption upgrading, and finally realizes the upgrade of people’s concepts and promotes the overall improvement of the quality of industry dramas.

It is an innovative move in the history of Chinese TV dramas to boldly integrate the sense of idolatry into realistic dramas. Produced by Shaanxi Wentou Yida Film and Television Company, the TV series "My True Friend" jointly produced by China Vision Entertainment, Vast Astrolabe Film and Television Media, and Guowen Film Industry has assembled director Zhang Silin, producer and chief producer Jia Yiqun, screenwriter Mei Yingju and other gold medal creators, and a group of dedicated and powerful actors are fully supported. It is bound to become a new benchmark for domestic industry dramas in 2019!

JD.com leads the e-commerce procurement market and joins hands with transportation to create a smart procurement landscape

  Today, with the rapid development of the Internet, the railway transportation industry is actively joining hands with the Internet, cooperating with upstream and downstream enterprises, innovating the railway development model, promoting the "dual-network integration" of the high-speed rail network and the Internet, and helping to build smart railways. This can be confirmed in the recently released "China Enterprise E-commerce Procurement Development Report (2017) ".

  On December 6, at the 2017 (3rd) Internet + Enterprise Procurement Summit Forum, the CCID Research Institute of the Ministry of Industry and Information Technology jointly released the first "China Enterprise E-commerce Procurement Development Report (2017) " (hereinafter referred to as the "Report") in our country. The report pointed out that: the size of the e-commerce procurement market has reached 100 billion, an increase of more than 70% year-on-year, and the e-commerce procurement is active in the enterprise-level e-commerce market. Among them, JD.com enterprises purchased 48.6% of the share to occupy the first place in the e-commerce procurement market. At the meeting, experts said that in 2017, the proportion of online procurement by enterprises in our country has exceeded 50%, among which the transportation, manufacturing and financial industries have made outstanding achievements in promoting the e-commerce of procurement.

The "China Enterprise E-commerce Procurement Development Report (2017) " was released, ranking first in the JD.com market

  With the continuous advancement of the "Internet +" strategy and railway reform, the transportation industry, as the main force of economic operation, is actively exploring the e-commerce transformation and upgrading of enterprise procurement. The reporter combed through the data and found that among the 18 railway bureaus in the country, there are 11 that cooperate with JD.com Enterprise Purchase to promote the speed of the procurement supply chain. JD.com Enterprise Purchase has an absolute leading position in the e-commerce procurement market of the railway industry. Through the provision of smart procurement solutions and the logistics advantages of 100% coverage of administrative districts and counties across the country, JD.com Enterprise Purchase can effectively solve the problems of railway bureaus concerned about the cost and efficiency of the procurement supply chain. JD.com Enterprise Purchase is helping the transportation industry enter a new era of intelligent procurement through leading technology and strong resources.

  JD.com customized solutions deeply empower enterprises

  "How difficult it is to meet the demand", "How difficult it is to manage suppliers", "How difficult it is to approve the process", "Remote regions, high distribution costs", "The arbitrariness of multi-channel procurement is very large" are the persistent problems that the transportation industry has always faced in material procurement. In the process of upgrading e-commerce procurement, different units also have their own different painpoints to be solved. In the context of full openness, full coverage, full process management of the whole road and the creation of smart railways, the e-commerce model has gradually become an effective solution.

  Faced with the many pain points, complex problems, and remote distribution areas in the transportation industry, JD.com has been able to solve the problems of reducing costs and increasing efficiency for transportation customers and accelerating the response speed of the supply chain through the accumulation of technological innovation in smart procurement and its own traditional advantages such as enterprise-level supply chain.

  Taking the cooperation between Shanghai Railway Bureau and JD.com as an example, the reform of e-commerce for material procurement by Shanghai Railway Bureau has clarified that a new platform for cooperation with JD.com enterprises must focus on railways and strive for simplicity, convenience and efficiency. In response to the needs of Shanghai Railway Bureau, JD.com and Shanghai Railway Bureau have joined hands to create a new "e-commerce direct purchase" model dedicated to serving Shanghai Railway Bureau. A brand-new "JD.com Shangtie Mall" e-commerce platform has been built, becoming the first e-commerce direct purchase platform in JD.com to achieve a complete closed-loop procurement process. Under the new model, with the help of JD.com’s enterprise procurement platform, enterprises only need to "place an order with one click" to centralize procurement transactions in "one stop". The purchased goods are directly sent to the first-line work area and team of the railway station section by JD.com.

JD.com enterprises purchase to reduce the burden of procurement for Shanghai Railway Bureau

  It is understood that since the launch of JD.com and Shanghai Railway Bureau’s cooperation on JD.com Iron Mall, it has been through the platform "e-commerce direct purchase" of office supplies, computer consumables, low-value consumables and other small commodities-based general materials 93.82 million yuan, which saves 18.81 million yuan compared with traditional procurement channels and saves 16.7%. Shanghai Railway Bureau’s e-commerce procurement upgrade benefits have begun to appear.

  Guo Zhiyi, director of the Material Purchasing Office of China Railway Shanghai Bureau Group Co., Ltd., said at the meeting: "In the cooperation with the JD.com team, I feel more of the openness, integration and excellence brought to us by e-commerce Internet companies. This kind of work attitude and work idea. I believe that in the future, e-commerce direct purchase will bring new development to the Shanghai Railway Bureau, achieve better services, and provide support for the development of the Yangtze River Delta and the national transportation."

  In addition, in cooperation with Kunming Railway Bureau, JD.com Enterprise Purchase has customized a complete set of customized solutions from supplier management, commodities, payment, delivery to procurement platform for Kunming Railway Bureau. Including customizing the exclusive LOGO procurement page, jointly developing a multi-level approval system, designing customized payment methods, invoice issuance and other functions; at the same time, JD.com Enterprise Purchase also regularly provides project multi-dimensional analysis reports to provide corresponding decision-making basis for procurement management, so that Kunming Bureau has a clear understanding of the current procurement situation, simplifies the process, and controls reasonably.

  According to statistics, on the JD.com enterprise shopping platform, JD.com saves enterprise procurement costs by collecting and monitoring commodity price information. Compared with traditional procurement channels, the savings rate can reach 15.2%; and the delivery time through JD.com is also shortened from the past average of 8 days to 3 days, effectively reducing the warehousing cost of railway enterprises. The electronic procurement management of the whole process has greatly improved the efficiency of financial settlement.

  The remarkable cooperation results have not only shown a new development model for e-commerce procurement in the transportation industry, but also made JD.com enterprise procurement highly recognized by the railway industry. Today, more than half of the railway bureaus in the country have cooperated with JD.com, which has greatly accelerated the upgrading of e-commerce procurement in the transportation industry.

  Technology Drives Change in the Smart Age

  With the application of new-generation information technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence on e-commerce platforms, e-commerce procurement will be intelligently upgraded. The report points out that under this trend, human intervention in procurement will be further reduced, and procurement behavior will become more scientific and effective. The era of intelligence in enterprise procurement is coming.

  The essence of enterprise e-commerce procurement is to transform the procurement process through information technology, so that the procurement cost is lower, the efficiency is higher, and the management is better. Technology plays a decisive role in the quality of e-commerce procurement behavior. For example: electronic infrastructure such as electronic signatures, electronic contracts, and electronic invoices ensure the convenience, efficiency, and green of the whole procurement process; personalized analysis of big data platforms makes "on-demand procurement" possible; data cloud, supply chain compass and other tools provide intelligent warehouse management and accurate sales forecasting to ensure accurate delivery of logistics; decision-making reports based on data analytics help realize visual procurement management.

  New platforms and new technologies have brought new opportunities to open up e-commerce procurement in the transportation industry. It is also the innovative technology and service capabilities of retail infrastructure that have given enterprises more confidence in e-commerce procurement reform. JD.com, as a leader in enterprise-level e-commerce procurement platforms, has been in a leading position with a market share of 48.6%. JD.com has been committed to using technical means to create a sunny, efficient, smart and open enterprise procurement process. Focusing on the driving technology of smart procurement, JD.com proposed six general technical standards, and then realized eight system support platforms on the standards to realize intelligent transformation of the seven core links in procurement. At present, JD.com has launched related products. These include "JD.com Enterprise Cloud", which focuses on cloud computing technology, JSF, which focuses on API technology, Moonshot, which focuses on AI technology, JOYlink, which focuses on IOT, JD.com Vientiane, which focuses on big data, and blockchain.

  "Smart procurement should be: have temperature, understand" you "and have no boundaries," Song Chunzheng, vice president of JD.com Group and head of key account business, said at the meeting. And how can procurement do this? Song Chunzheng said that through the system front, through the connection with the entire OA and HR systems of the enterprise, collect data to accurately analyze employee portraits, realize intelligent decision-making, and make users feel better.

  In order to deal with the diversification of enterprise procurement scenarios and the complexity of demand, JD.com enterprises purchase through data, network and intelligent technical means, according to each enterprise’s previous procurement behavior and purchase cycle rules, establish efficient, accurate and safe large database, so as to achieve accurate insight into enterprise user requests, fully grasp the procurement needs of enterprises in different time periods and scenarios, predict in advance what enterprises really need and want, and provide them with matching procurement services in advance, so that enterprise procurement really enters the era of wisdom.

  Song Chunzheng said that in the future, JD.com enterprise procurement can be open to all partners across the board. Starting from the essence of procurement – "efficiency", "cost", "experience" and "service", it will open up its own procurement service capabilities to the outside world, create more procurement service scenario solutions, and cooperate with industry suppliers to establish an empowered ecosystem to build a symbiotic, symbiotic and regenerative enterprise procurement ecosystem.

Tens of millions of powders and "explosive manufacturing machines", Tik Tok redefines the way for musicians to "go out of the circle"

"Be a lifetime, happy for a few days, a road is divided into two sides, whichever side you want to go. I’m not afraid if I’m not afraid. I’m a born child. It’s raining hard and the sun is shining. I just dare to work hard. "

Nostalgic songs in Minnan, sweet and clear voice, collided with a strong spark. Some fans wrote in the comments: "It’s so nice and comfortable, in a single loop." Its cover version in Minnan and the cover version in Mandarin both won 80W+ praise in Tik Tok, which indicated that this song "Born after Datian" was thoroughly sung by this sweet girl with a round face of 23 years old named Wang Yumeng. After that, "симпа" was praised by 309W, which made Wang Yumeng further out of the circle.

In the era of short video, the Internet has changed the path of traditional musicians, making this new Z-generation singer rise inexorably within half a year.How was this popular singer musician born? What kind of changes does the music industry reflect behind it?

Wang Yumeng’ s fans of the Royal Sister’ s heart Loli’ s voice broke through 10 million.How did you do that?

  

"Beautiful people and sweet songs" and "talented women" are part of Wang Yumeng’s labels, but they are far from the whole charm.

She hasThe soft and cute appearance of the neighbor with affinity and the recognizable voice are good at controlling the extremely different styles such as sadness, lyricism, cheerfulness and even opera cavity, and can sing eight languages such as Minnan, Russian and Cantonese.His masterpieces include The Return of the Prodigal Son, Born after Daejeon, симпа, Huo Yuanjia and so on. In addition, she can write her own lyrics and compose music. This Shandong girl, born in 1998, has become the hottest singer in online celebrity with many explosive cover songs.

Although she became famous at a young age, Wang Yumeng always maintained the habit of live interaction and comment interaction with fans. She and her fans called each other "idiots" and also drew lottery interactions, often expressing her gratitude to them.

Besides Wang Yumeng’s singing voice, there is also her who surprises the industry.It’s like sitting on a rocket.According to statistics, Wang Yumeng gained 2 million fans in 12 days, and the number of fans rose from more than 1 million to 6 million in a few months, and rose to 10 million in half a year. His influence soared rapidly and he won several hot searches in Tik Tok stations.

Singing and cuteness alone are obviously not enough to explain such achievements.The soaring fans of Wang Yumeng have something to do with the operation of Tik Tok Platform.Statistics show that 74% of Wang Yumeng’s fans are men, mostly 18-23 years old, who are concentrated in new first-tier cities. The above characteristics of fan portraits mean that they are not easy to appreciate online celebrity idols whose faces are vague, but are more likely to be attracted by individuals with distinctive personalities, which can be summarized as "starting with their looks, being loyal to their talents and being trapped in their personalities".

Tik Tok is aware of this,Combining with Wang Yumeng’s own honest and frank personality, this paper creates a set of "the contrast of the sound of Royal Sister’s heart and Lori" to strengthen its memory, recognition and love."Wang Yumeng responds to the voice query", "Wang Yumeng is so cute" and "How suitable Wang Yumeng is for Children’s Day" and other related hot searches are all centered on personal characteristics such as straightforwardness, cuteness and voice characteristics, which enhances individuality and realism. For example, in the live broadcast, "Why do you sing with your voice?" She responded, "If you don’t like listening, you can go out, and if you don’t like listening, you can row away."

Based on the perfect "short video+live broadcast" ecology, the platform consciously strengthens the linkage between talents and expands the horizontal "extension" and vertical "retention" of Wang Yumeng’s related content.For example, the live broadcast linked with Daren’s cute fart brought a hot search topic "How naive is cute fart Wang Yumeng". In addition, many accounts produced UGC content about her, which promoted the coverage of its influence to be constantly broken;

In addition, the platform always emphasizes unity in style, scene and operation.Pay attention to the consistency of people and strengthen memory. Each singing video is a close shot, sung in the same background, and most of the national songs are dressed in cheongsam and other details, which together form the "Wang Yumeng" IP.

The above methodology can undoubtedly be copied and applied to the operation of other musicians.Differentiated operation combined with personal characteristics, "short video+live broadcast" linkage, long-term creation, etc. all have considerable practical value, and the effect can be directly quantified and immediately corrected by feedback.

Therefore, it is not difficult to understand why a large number of amateur singers, such as Luo Xiaoan, Wang Zai Xiaoqiao and Chuanzi Suona, can rapidly grow into online celebrity here, and a large number of explosive songs can be born in Tik Tok. Under the circumstance that it is difficult for musicians to get out of the ring, many musicians have completed the rapid "cold start" and "explosive powder increase" here for several years in a row, which proves the continuous explosive power of Tik Tok.

When we look at it,Common ground of native musicians in Tik Tok.It can be seen that they are "thousands of people and thousands of faces" in image and have a clear recognition of people; Gradually grow up in the company of the audience, so it also has a deeper user emotional stickiness; At the same time, the highlight of career is mostly the explosion after long-term accumulation, which is sustainable.

Why Tik Tok has always been an "explosive manufacturing machine"And "phenomenal musicians pushing hands"?

  

In fact, like Wang Yumeng, there are many Tik Tok musicians with "talent+hard work" and personal characteristics. They are either good at writing or performing, constantly injecting novel ideas that break the conventional shackles into the whole music industry, and endowing explosive songs with deeper and richer connotations.

As far as explosive tracks are concerned,Some give positive energy to rap.In this summer’s hottest variety show "Brother Who Pierces the Thorns", "Flying in the Sky" exploded all over the network, and the broadcast volume of related topics in Tik Tok broke 1.02 billion, and countless people shouted "Go to the Top", and the original singer "Saddoggy" (formerly known as Hao An Jianyuan) in Tik Tok also rose rapidly. The 24-year-old boy showed his love for his hometown and his open mind that "the cover is better than the original" in an interview with Hebei Youth Daily’s Green Bean News. "I was shocked by the truth of Nathan Scott Lee’s singing, because of his performance on the spot and his stability, including his image and voice. I think all aspects are really great."

Some turn small love into great love, hitting the tears of countless people."I look up at the starry sky you have seen, and meet again after a hundred years of time and space." On the eve of the centenary of the founding of the Party, CCTV military, CCTV news, People’s Daily new media and other central media, with the tear force of the explosive song "Misplaced Time and Space" and a three-minute video clip, showed the great changes of honor and disgrace in the new China in the past 100 years and aroused patriotic resonance.

As far as the musicians out of the circle are concerned, the recent rising momentum is rapid, and the violin can be used to interpret all kinds of pop songs. Sichuan suona, a folk musical instrument, can be used to interpret the top 100 DJ electronic songs and realize the mix of traditional and modern; As well as being good at guitar, electronic organ and other musical instruments, he always plays and sings at night, bringing a "unplugged concert" to Luo Xiaoan.

As far as music theme activities are concerned, in the "Children’s Memories Killing" activity, classic songs of the 80s and 90s, such as Digital Baby, China Little Master, Young Hero Little Nezha, created a strong nostalgic atmosphere in the station, and the festive ceremony was full of sense; In the activity of "One Man, One Song Cheers for China Team", many musicians such as Dai Yutong _, Wang Xiaoshuai, and V Ye performed Olympic refueling songs in their own ways, conveying the Olympic spirit, and the emotional cohesion of music was vividly displayed here.

To sum up, with the upgrading of short video song consumption, a large number of new original songs are constantly put on every day, and users vote with their thumbs.The logic of vibrato blasting is iterating.Explosions are gradually "non-homogeneous", and it is often difficult to reproduce the myth by a single copy of the existing explosions, and more diversified styles can meet the market demand. The above-mentioned explosive songs and online celebrity musicians are related to rap, antique, classical and other genre elements; The improvement of user threshold requires stronger personal recognition and creative freshness.

With the logic iteration of explosions, Tik Tok’s corresponding music operation methods are constantly upgraded.One is to pay attention to the ecological linkage between multiple musicians, such as the linkage between Strictlyviolin Xunbo and "runaway steamed bread"; The second is that music and film ecology get through. Original music provides material for film and television "second creation", which promotes film and television announcement and UGC content output, which in turn promotes music to break the circle; The third is to launch activities at specific time nodes, lead hotspots, and continuously update themselves; The fourth is the official end, focusing on supporting waist musicians, focusing on personalization and differentiation in the whole IP training process, and the long tail effect continues to break out.

Then, behind the operational gameplay,What is the underlying logic that supports Tik Tok to become an "explosion-making machine" and a "phenomenon-level musician pusher"?

First of all,Music is the DNA since the birth of Tik Tok products, and it is an essential element in every short video.Its widely used scenes stimulate the original vitality of music, its huge daily flow pool of 600 million, and its diverse and inclusive creative atmosphere make it possible for every genre to find a bosom friend here;

Secondly,Tik Tok has built a rich and complete music ecology, with a large number of music practitioners, a wide range of application scenarios, mature rising channels and users with pan-music hobbies.According to the 2020 Tik Tok Music Ecological Data Report, the top 10 explosive songs in Tik Tok have a total broadcast volume of 94.5 billion. In the first half of 2020 alone, the number of musicians in Tik Tok increased by nearly 30,000, and it continues to maintain steady growth. In the past six months, the cumulative number of musicians in Tik Tok has exceeded 300 million, 6 musicians have exceeded 10 million, and 23 musicians have exceeded 5 million. Musicians such as Liu Yuning became popular in Tik Tok and "rose" to become stars;

Thirdly, the platform continuously strengthens its technical capabilities.Through the precise matching of big data and the decentralized algorithm mechanism, it helps waist musicians to go out of the circle.Witness the growth of non-head musicians, thus optimizing the entire creator structure;

Finally, Tik Tok alwaysInsist on supporting musicians from two dimensions: flow and income.With the daily live broadcast and online concert as the main engines to increase musicians’ income, a series of support plans such as "Sound Making Action", "Seeing Music Plan", "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan" and "Jupiter Plan" were launched to help musicians "have both the moon and the penny" and prolong their life cycle.

Thanks to the above efforts, the whole music ecology of Tik Tok has been able to grow continuously and become a "Hundred Flowers Garden" with rich categories.

Let musicians go from "being heard" to "being loved",Tik Tok Xuanfa promotes industrial change.

  

According to third-party data, the market size of digital music industry will exceed 74 billion yuan in 2021. Musicians are the key driving force in the development of the music industry. After realizing the huge potential of the domestic music market, many platforms have increased their layout. As a result, a series of phenomena, such as the upstream layout of the content production end, the emphasis on original copyright, the focus on the young market, and the more intense "competition" for musicians, have become a general trend in the industry. butHow to fundamentally improve the situation of musicians is still an unresolved issue.

The "2020 China Musicians Report" released by China Communication University shows that the musicians in China show the following major trends:Income increased year-on-year, but it is still low compared with developed countries.52% of musicians have no music income;Revenue from short video live broadcast platform has increased.37% of musicians have live broadcast behavior, and 62% of them have received live broadcast income;For waist and tail musicians, how to break the circle and increase income is the pain point.

Compared with other platforms, Tik Tok has the following unique advantages: other platforms either stay in the traditional stage of "listening to music" or music is separated from other content, while on Tik Tok, music is "viewable and playable", which forms a deep integration with the overall content and activates the ecological vitality of music;

In terms of the speed of powder increase, based on the daily traffic and activity advantages of the national short video application of 600 million, as well as the distribution advantages, the powder increase is obviously faster than other platforms, directly hitting the pain points mentioned above, helping musicians to burst out of the circle overnight, from "being heard" to "being loved";

In terms of gameplay, Tik Tok’s richer and more diverse gameplay brings more interesting musical creative expressions, such as national cover, fancy props or cross-dressing challenges, which inspires musicians’ creative inspiration; In terms of cash and flow support, Tik Tok became the first person in the short video industry to implement the "100 million yuan subsidy plan" for musicians, and the subsidy was even stronger.

What does the platform leave behind for the persistent cultivation of musicians? With the decline of the traditional music industry, the trend of music digitalization is unstoppable, from the explosive songs on the Spring Festival Evening to the musicians.Tik Tok constantly breaks down barriers and delivers new blood to the industry.; From "listening to music" and "watching music" to "playing music", Tik Tok has not only changed the mode of music announcement, but also gone deeper and deeper into the upstream, transforming the production mode with big data capabilities and shortening the music production cycle.Promote the rapid extension, upgrading and integration of industrial ecology to multiple fields.; When more musicians from the source of creation "make people sing songs out of the circle", the income will increase and attract more outstanding talents to enter, and it will alsoActivate the whole music industry chain and form a positive cycle.

Who is the musician who will become popular in Tik Tok next time? We will continue to pay attention.

Omdia: It is estimated that the global robot artificial intelligence chipset market will reach 866 million US dollars in 2028.

  

According to Omdia’s prediction, the global market size of robot artificial intelligence chipset will reach 866 million US dollars, which will contribute to the popularization of GenAI in the robot field.

  

Omdia pointed out that since Google introduced the transformer RT-1 for robot applications in 2022, many companies have been vigorously promoting the wide application of GenAI in robots. In addition to Google, companies such as Meta, OpenAI and Toyota are trying out or testing various basic models in their robot applications. China service robot suppliers such as CloudMinds and OrionStar have successfully developed their own basic models, and plan to integrate these models with client software systems.

  

However, GenAI is a resource-intensive technology. In most industries, GenAI is usually deployed in the cloud because the model needs large-scale GPU clusters for training and reasoning. On the contrary, robots prefer local processing, because the tasks and business-critical applications they participate in usually give priority to real-time control and ultra-low delay response.

  

Su Lianjie, chief analyst of Omdia application intelligence, commented: "Although NVIDIA’s GPU is still the preferred artificial intelligence chipset architecture for cloud infrastructure and robots, non-GPU vendors such as Qualcomm, Intel and AMD have launched artificial intelligence system on a chip (SoC) or dedicated artificial intelligence chipsets for device-side robot applications such as machine vision, navigation and mapping, and functional safety."

  

Encouragingly, the wide application of GenAI has also promoted the popularity of humanoid robots. Humanoid robot is the closest robot to human form, so many robotics experts believe that its combination with humanoid GenAI will be a natural fit. In this upsurge, companies such as Agility Robotics, Boston Dynamics, Figure, Tesla, Fourier Intelligent, Tatsu and Ubisoft have launched various humanoid robots for industrial and service fields. However, the technology is still in its infancy, and it is impossible to popularize it on a large scale in the next five years. Automated Guided Vehicle (AGV) and Autonomous Mobile Robot (AMR) are still mature application forms of GenAI.

  

Su Lianjie concluded: "The industry should not focus on hype, but should concentrate on consolidating the data and technical foundation. For robot suppliers, they need to expand the function of low-power GenAI in robots through various model optimization techniques, emphasize real-time control and performance, and be better at taking advantage of the integration of computing and connection. For robot users, the development of GenAI models in specific fields and strict examination of ethics, security, safety and performance will greatly promote the popularization of robots adopting GenAI. "

  (Editor: Song Zheng HN002)

New Year’s Eve is unlimited! Beijing motor vehicle traffic control measures were adjusted in this way during the Spring Festival.

Hit the blue word above.Haidian policePay attention to us

Beijing Public Security Bureau Public Security Traffic Management Bureau recently releasedNotice on Adjusting Traffic Management Measures for Motor Vehicles and Non-motor Vehicles in Beijing during the Spring Festival in 2024.

The original text is as follows:

According to the Notice of General Office of the State Council on Some Holiday Arrangements in 2024 (Guo Ban Fa Dian [2023] No.7), the Notice of Beijing Municipal People’s Government on Implementing Traffic Management Measures for Regional Traffic Restrictions during Working Hours (Jing Zhengfa [2023] No.12), and the Notice of Beijing Municipal Transportation Commission, Beijing Ecological Environment Bureau and Beijing Public Security Bureau Public Security Traffic Management Bureau on Taking Traffic Management Measures for Motor Vehicles in Foreign Provinces and Cities.It is decided that February 4th, February 9th to February 18th.,Make the following adjustments to the traffic management measures for motor vehicles and non-Beijing passenger vehicles in this Municipality:

I. Motor vehicles in this MunicipalityNot restricted by traffic management measures for regional traffic restrictions during peak working hours..

2. Non-local passenger cars that apply for Beijing Pass (within the Sixth Ring Road),It is not restricted by traffic management measures that prohibit driving on roads within the Fifth Ring Road (including) from 7: 00 to 9: 00, 17: 00 to 20: 00, and restrict traffic according to the area with the tail number of the license plate from 9: 00 to 17: 00.,However, the management regulations of "No access to roads within the Second Ring Road (including), Jianguomenwai Street, Fuxingmenwai Street and Fuxing Road (Muxidi Bridge to Xinxing Bridge) all day" should be observed.

Planning: Xiaoxi
Editor:Xiao l
[2024-005-020]
(The above content was transferred from @ Ping An Beijing, please indicate the source.)
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Classmate, your Huashi brand exclusive reunion dinner has arrived!

On the occasion of the Spring Festival

The whole country is filled with jubilant flavor of the year.

China Normal University is no exception.

In order to let the students stay in school experience the warmth of the New Year.

The school held a special annual banquet for everyone.

Send New Year greetings from Chinese teachers.

"I wish the students a prosperous and prosperous Year of the Tiger, and learn something!"

On January 30th, our school held.

Stay in school during the winter vacation for the New Year’s Eve student group annual banquet.

Chen Diming, Deputy Secretary of the Party Committee of the school, and heads of relevant functional departments.

Train the person in charge of student work and counselors in the unit.

Have a reunion dinner with the student representatives who stayed in our school during the winter vacation.

Send new year gift packages and new year wishes to the students.

Count the spree one by one

Carefully prepare exquisite dishes

Behind the full sense of ceremony

It is the school’s deep concern for the students.

Spilled from a delicious meal

It is the warmth and happiness of teachers and students.

In Nanhu campus

Teachers and students talk together at the annual banquet.

Chen Diming conveyed

Zhao Lingyun, secretary of the Party Committee of the school, and Hao Fanghua, president.

New Year’s greetings to students staying in school

I cordially greeted their study and life.

And told everyone to pay attention to safety precautions.

Strengthen physical exercise and communicate with family and friends.

"The school is ready to help everyone.

Solve the life difficulties during the stay in school. "

From artificial intelligence education department, psychology college and computer college.

Student representatives of training units, etc.

In this special group annual banquet,

I feel the strong flavor of the year with the unique characteristics of Chinese teachers.

Grade 2020 from the School of Psychology, Hongkong, China.

Undergraduate Yun Tianrun said

"Although I haven’t seen my family,

But this special experience of staying in school for the New Year

It’s also a growth opportunity. "

Affected by the epidemic

A total of 161 students stayed in our school for the New Year this year.

The school pays tribute to the student representatives who can’t attend the annual banquet.

We also prepared a New Year’s dinner box, a Chinese New Year red envelope and a big gift package.

By the leaders and teachers of various training units

Incarnate "special courier"

One by one, delivered to students

The leading teachers of various training units also

Delivered New Year greetings to students staying in school.

↓↓↓

Ren Menglu, counselor of the Department of Artificial Intelligence Education, sent New Year condolences to students.

Guo Yuanxiang, PhD supervisor of Education College, Huang Yuxin, Deputy Secretary of Party Committee, and Tian Youyi, Vice President.

Send New Year condolences to students.

Qin Wei, Deputy Secretary of the Party Committee of the College of Liberal Arts, sent New Year greetings to students.

Ji Hong, Party Secretary of the School of History and Culture, and Kang Wei, Deputy Secretary

Send New Year’s greetings to students.

Dong Junmin, the organizer of the Marxism College, sent a New Year gift package to students.

Ceng Yan, Deputy Secretary of Party Committee of School of Public Administration, and Wei Yin, Counselor.

Send New Year’s greetings to students.

Yang Chen, Party Secretary of Law School, Ding Wen, Dean, Wan Zong, Deputy Secretary.

Send New Year greetings to students.

Kouna, Deputy Secretary of the Party Committee of Social College, Zhai Juan, Counselor

Send New Year’s greetings to students.

Li Yun, Party Secretary of Foreign Languages Institute, Yang Lingzhen, Deputy Secretary, etc.

Send New Year’s greetings to students.

Wang Lu, counselor of the Academy of Fine Arts, sent New Year greetings to students.

Liu Chengzhu, secretary of the Party Committee of the School of Mathematics and Statistics, sent New Year greetings to students.

Cao Yang, deputy secretary of the Party Committee of the College of Physical Science and Technology, sent a red envelope for the students in the Spring Festival.

Chen Dejun and Fen Xu, deputy secretaries of the Party Committee of the School of Chemistry, sent new year’s warmth to the students.

Zheng Ning, secretary of the Party Committee of the School of Life Sciences, sent a dinner box for the students.

Spring Festival gift package and chatting with students

Qin Heng, Deputy Secretary of the Party Committee of School of Politics and International Relations, sent New Year greetings to students.

Xu Gang, Party Secretary of China Rural Research Institute, sent New Year condolences to students.

Wang Guosheng, Director of Language and Language Education Research Center, and Yun Zhu, Counselor.

Send new year gift packages to students.

Zhan Yihong, executive deputy director of the National Cultural Industry Research Center, sent new year greetings to students.

This peace of mind is my hometown.

Being a Chinese teacher in Wuhan.

Guizishan is the warmest home this year.

Listen to it with the poem now.

Let’s stay in the heart of the students.

Due to the epidemic, I stayed at school during the winter vacation. The department has specially set up QQ group to help the students staying in school solve their difficulties in life, and make daily health punch cards, which is very intimate. Before the Spring Festival, my teacher gave me a big food package, and I was very happy. On the 29th of New Year’s Day, school leaders, teachers and students staying in school got together for a reunion dinner, which was delicious and warm. I want to express my gratitude to the leaders, teachers and logistics staff of the school: thank you, you have worked hard, and I wish you a happy Spring Festival!

-Wu Lungong Joint Research Institute, Department of Artificial Intelligence Education

Wang Tongbang, Master of Computer Science in 2021.

The second Spring Festival in Wuhan, the cold outside the window can’t disturb the warmth in my heart. At the invitation of the school teacher, I was lucky enough to spend a pleasant lunch time in Nanhu Comprehensive Building with other students who could not go home to reunite with their families for various reasons, and the leading teachers who were concerned about their classmates.

—— Zhong Yating, a 2020 undergraduate majoring in psychology at the School of Psychology.

This is my first time to stay at school for the New Year. Although I can’t reunite with my family, I really feel the care of the school. The teachers and cadres of the school arranged a warm, pleasant and relaxed reunion dinner for the students staying in school in Nanhu Comprehensive Building. The warm greetings from the teachers and the harmonious and pleasant chat atmosphere made me experience the happy atmosphere of the Spring Festival without the company of family and friends, and also felt the most sincere care from the school. The school canteen also prepared quite a rich reunion dinner for us, and the dishes were first-class in appearance and taste. The canteen also takes care of the different customs and preferences of various ethnic groups and some students, which makes me very moved.

Here, I also wish you a happy new year and prosperity!

—— Yun Tianrun, a 2020 undergraduate majoring in psychology at the School of Psychology.

During the Spring Festival when I couldn’t go home because of the epidemic, I felt the warmth of the school, the concern of the college and the kindness of my uncles and aunts in the canteen through the Spring Festival gift package and the rich New Year’s Eve dinner. You have melted the flying snow in Wuhan and welcomed the breath of the New Year to my heart. Thank you!

—— Chen Guanzhen, an undergraduate majoring in language and literature in China, College of Liberal Arts, Grade 21.

I thought I would spend the first lonely and cold Spring Festival in my life, but I didn’t expect Chinese teachers to be so warm. The steaming food in the canteen, the daily cordial smiling face of my aunt, and the warm condolences from the school leaders are like spring breeze, which makes me feel warm every day. The epidemic situation is ruthless and affectionate, and the wind is not cold in severe winter and December. I am grateful to every school logistics staff who stick to their posts, and to every leader who is concerned about staying in school. Because of you, although I can’t reunite with my family, I feel as warm as my family.

—— Wang Lu, a master’s degree student majoring in Chinese in the 2020 subject of the College of Liberal Arts.

During my stay in school, I will talk to my uncle in the boarding house every time I go out, and the counselor and teacher will also chat with me from time to time to care about my life and study. As the Spring Festival approached, I began to express my condolences to the students who stayed in school, gave them living allowances, and even had a free holiday lunch every day. Although people were not at home, the concern of the school in the cold made me feel as happy and happy as spending the Spring Festival at home, and I was touched beyond words. I thank the school leaders and teachers for their concern and the aunts and uncles in the boarding school for their patience.

—— Nurmaimaiti Abulimiti, a 2021 undergraduate of the College of Physical Science and Technology

The leading teachers of schools and colleges knocked on the door of our dormitory with care, bringing us the warmth that people will remember in this cold winter. The leaders not only prepared small snacks for us intimately, but also prepared the word "Fu" as a red envelope warmly. The most important thing is warm blessings and greetings, which made us feel the taste and warmth of the New Year when we were far away from home, and felt the sincere friendship between teachers and students in the school.

—— Lin Rong, an undergraduate majoring in chemistry in Grade 2018, School of Chemistry

With the approaching of the Spring Festival, the vast campus of China Normal University is also welcoming the arrival of the Year with peace. As a student from other provinces, it is inevitable that I miss my family more often during the festive season, when the taste is getting stronger and stronger. Hearing that the school is going to prepare the annual dinner for the students staying in school, I feel warm in my heart. I thank the school for letting us not be cold in this winter. Yes, this peace of mind is my hometown, and I am not lonely when I stay in school for the New Year.

—— Ling Cancan, a Ph.D. student in physical chemistry of the School of Chemistry in 2018.

This Spring Festival means a lot to me! Because of the epidemic and academic reasons, I chose to stay in school during the Spring Festival, which is the first time in my life experience to stay in school for the New Year. The concern and sympathy from the school, hospital leaders and teachers made me deeply feel the temperature of China Normal University. Although it is very cold in Wuhan after the snow, my heart is extremely warm. Guizishan is my home in Wuhan!

—— China Rural Research Institute 2018

Xing Xu, Ph.D. candidate in political science

In order to ensure that students stay in school

Have a warm and happy New Year.

In addition to ensuring normal meals during the winter vacation

The school will provide free meals for students staying in school from New Year’s Eve to the second day of the first month.

During the Spring Festival of 2022, students staying in school during the winter vacation

Tips for free meals

Relevant students of various colleges (departments): In order to make the students staying in school spend a warm, loving, peaceful and happy Spring Festival, the Food Service Center of the Logistics Department provides free meals for the students staying in school during the Spring Festival. The relevant work tips are as follows:

1. Free dining time: from January 31st to February 2nd, 2022 (lunch and dinner are provided for three days from New Year’s Eve to the second day of the first month).

2. During the winter vacation, free meals will be provided in the dining hall, student dining hall and the first floor of Gui Xiang Garden.

3. Dining method: During this period, students staying in school will register for free meals in the canteen that provides free meals with their student ID card or one-card card. The students staying in Nanhu Campus are delivered from the first floor of Gui Xiang Garden to the first floor of Nanhu Dining Hall.

Logistics support department

January 27, 2022

New Year’s Eve has arrived.

We bid farewell to the old year with the hand of time.

Get together to celebrate the New Year.

Adding new years to the calendar is full of mountains and rivers.

Xiao Shi wishes everyone here.

Happy New Year! Lucky Year of the Tiger!

Highly recommended

▼ red fire! Chinese teacher’s exclusive window grilles accompany you for the New Year! ▼

Original title: "Classmate, your Huashi brand exclusive reunion dinner has arrived! 》