标签： 上海龙凤论坛

　　Editor’s Note: On January 19th, China Press, Publication, Radio, Film and Television published an exclusive report entitled "Tan Juntie, Party Secretary and Chairman of Guangdong Publishing Group and Southern Publishing Media Co., Ltd.: Anchoring High-quality Development and Writing a New Chapter in Guangdong Publishing". In the report, Chairman Tan Juntie explained that Guangdong Publishing Group and Southern Publishing Media Co., Ltd., as state-owned publishing media enterprises, have thoroughly studied and implemented the spirit of the 20th Party Congress, and strived to write a new chapter in the high-quality development of the Guangdong Publishing Army, guided by learning, main business, integration, industry and projects. Strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to create a powerful measure of cultural leading enterprises rooted in Lingnan, serving the Bay Area and looking at the world.

　　The 20th National Congress of the Communist Party of China issued a mobilization order for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way. Move at the command, beat the drums to urge the levy. As publishers in Guangdong, we should thoroughly study, publicize and implement the spirit of the 20th Party Congress, forge ahead courageously, focus on creating new glories of socialist culture, strive to write and publish a new chapter in the high-quality development of the Guangdong Army, and provide cultural cohesion and spiritual impetus for the new journey of endeavor.

　　01

　　Deeply understand the decisive significance of "Two Establishments" and consciously unify thoughts and actions with the spirit of the 20th Party Congress.

　　To study and implement the spirit of the 20th Party Congress, the most important thing is to deeply understand the decisive significance of the "Two Establishments" and effectively enhance political identity, ideological identity, theoretical identity and emotional identity. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has been holding the flag to orient and steer in the changing situation, commanding and strategizing in the great war exams, and turning the tide in the stormy waves, fully demonstrating his grandeur, foresight and greatness as a Marxist politician, thinker and strategist. To forge ahead in the new journey, we must firmly defend the "two establishments" and resolutely achieve the "two maintenances" with practical actions, unite as a "hard piece of steel" around the CPC Central Committee with the supreme leader as the core, move forward in unison, and constantly win new great victories.

　　Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has attached great importance to the propaganda of ideological and cultural work from the overall situation and strategy, and promoted the historical achievements and changes in China’s cultural construction in the process of radical reform and innovation. The 20th National Congress of the Communist Party of China emphasized that we must adhere to the road of cultural development in Socialism with Chinese characteristics, build a strong socialist cultural country, focus on promoting cultural self-confidence and self-improvement, and create a new glory of socialist culture, and make arrangements from five aspects, such as "building a socialist ideology with strong cohesion and leading power", which fully reflected that the CPC Central Committee with the Supreme Leader as the core attached great importance to cultural construction and scientifically grasped the laws of cultural construction, and pointed out the direction for the national publishing front and provided fundamental follow.

　　02

　　Keep in mind that "the country is the biggest" and strive to create a new situation of high-quality publishing development.

　　The 20th National Congress of the Communist Party of China proposed to build a cultural power by 2035. Publishers should consciously follow the spirit of the 20th National Congress of the Communist Party of China, put the construction of a publishing power into the historical process of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, and think in the context of the new journey of building a socialist modernization power in an all-round way, and strive to create a new situation of high-quality publishing development.

　　Actively help build a powerful publishing country.First, content is king. Publishing is a content industry. Without good content, there is no way to become a publishing power. We should firmly establish a sense of quality products, enhance the original ability, not forget the original, absorb foreign countries and face the future, build a publishing and production service system with healthy taste, excellent quality and rich categories, enlarge and strengthen mass publishing, educational publishing and professional publishing, and make great efforts to create a number of handed down quality products with long-term significance, representing national standards and having world influence. The second is to highlight talent-oriented. Talent is the first resource, the development of the country depends on talent, and the construction of a powerful publishing country calls for talent. We should not only attach importance to the selection and cultivation of leading publishing talents and famous editors, but also strengthen the cultivation of innovative, applied and compound talents to provide talent support for the development of publishing industry in the new era. The third is to strengthen the construction of modern enterprise system with cultural characteristics. Adhere to the guidance of party building, unify strengthening party leadership and improving corporate governance, vigorously stimulate the vitality and endogenous motivation of enterprise development, and promote state-owned publishing culture enterprises to become stronger, better and bigger in the new era and new journey. Guangdong publishing should insist on producing good books, talents and benefits, constantly enhance the core competitiveness and cultural influence of enterprises, and help build a powerful publishing country.

　　Fully promote the high-quality development of the cultural industry.First, we must actively promote "culture+technology". Implement the strategy of cultural digitalization, make good use of the "cultural and technological dividends" brought by digital technologies such as mobile Internet, big data, cloud computing, 5G, smart terminals and metauniverse, innovate publishing formats, communication methods and operation modes, and vigorously improve the level of digital digitalization and intelligence in the industry. Second, we should actively explore "culture+capital". It is necessary to make full use of the capital market and capital power, develop new publishing formats, promote the integration of resources across regions, industries and ownership systems, improve the operational efficiency of enterprises, and enhance the management level and market competitiveness. Third, we must actively promote "culture+park". Based on the core orientation of culture, we should focus on publishing and operation first, integrate related resources, aggregate industrial factors and build a cultural industry demonstration park. Make use of the advantages of industrial park in resource integration, model innovation and value empowerment to open up the industrial chain, strengthen innovation chain and upgrade the value chain. Guangdong publishing should focus on the main business, focus on "publishing+"and "culture+",further highlight the integrated development, actively expand the industrial chain, and create a new development pattern with upright main business, excellent double effects, multi-format integration and diversified development.

　　Actively participate in the construction of a strong cultural province in Guangdong.First, the implementation of the Supreme Leader’s Socialism with Chinese characteristics Thought Dissemination Project in the New Era. Continue to do a good job in the publication and publicity of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, do a good job in the theme publication around the propaganda and interpretation of the spirit of the 20th Party Congress, deepen the reading activities of the whole people, and do a good job in the publication with a high degree of political judgment, political understanding and political execution. The second is to implement the high-quality cultural supply project. We will deepen the supply-side structural reform in the cultural field, create a high-level creative production system for literary and artistic masterpieces, and focus on planning and launching a number of outstanding works that highlight the spirit of China, the weather of the times and the charm of Lingnan, as well as outstanding theme publications that reflect economic and social development and answer the questions of the times. The third is to implement the "double innovation" project of Lingnan culture. Pay attention to the systematic protection, overall protection, brand promotion and activation and utilization of cultural resources, proactively plan and carry out publishing topics such as archaeology, cultural relics and cultural heritage, strengthen the collation and publication of rare ancient books and documents in Lingnan, and promote Lingnan culture to glow with new glory of the times. The fourth is to implement the external communication project. Strengthen external publicity, copyright export, cultural exchange and dialogue among civilizations, introduce Socialism with Chinese characteristics Thought of the Supreme Leader in the new era to the world through books, spread the voice of China and tell the story of Guangdong. Guangdong publishing should implement the double-effect strategy of fine products, closely follow the pulse of the times, continue the red vein, inherit and carry forward Lingnan culture, enlarge and strengthen the main body of enterprises, help the construction of humanities bay area, and strive to shape the advantages of cultural publishing that match Guangdong’s economic strength.

　　03

　　Stick to the mission and contribute to the Chinese-style modernization of Guangdong publishing force.

　　We should comprehensively study, publicize and implement the spirit of the 20th Congress of the Communist Party of China, find the gap with reference to the requirements of modernization strategy, advanced industries and people’s needs, adhere to cultural self-confidence, strive for goodness, do our best, bid for the first place, strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to build a cultural leading enterprise rooted in Lingnan, serving the Bay Area and looking at the world.

　　Grasp the study and make great efforts to learn and practice new ideas.Taking "the first topic" as the study guide "the first topic" to be published, and planning and publishing a number of themed books, such as Series on New Course of Chinese Modernization, Practice of Chinese Modernization in Guangdong, and Series on Promoting High-quality Development. Further strengthen the synergy of the whole industry chain of publishing, publishing and supply, and do a good job in printing guarantee and subscription and distribution of major theme publications with high quality. In combination with the implementation of the spirit of the 20th National Congress, we organized in-depth investigations and studies on strategic and forward-looking issues in this industry, and made in-depth plans for the Group’s objectives, tasks and ideas to promote high-quality development.

　　Grasp the main business and work hard to create a new highland for Lingnan publishing.Persist in building a heart for the country and a soul for the nation, persist in publishing good books for the people, persevere in promoting the intensive management of education publishing and the development and reform of mass publishing with specialization, characteristics and branding, and constantly enhance the core competitiveness of the publishing industry. In-depth implementation of nine major publishing projects, such as theme publishing, reform and opening up, and Greater Bay Area, to strengthen product lines such as "Gravitation", "Lantai Wanjuan" and popular science, to strengthen in-depth cooperation with head publishing enterprises, to speed up the construction of Guangdong-style brand book series, and to create hard currency in the market. Do a good job in the construction of "Flower City College of Literature", run well brand periodicals such as "Flower City" and "Essays", and strive to build a high-level creative production system for literary and artistic masterpieces. Actively participate in the excavation, collation and publication of Lingnan historical documents, re-plan Lingnan Library, accelerate the key publishing projects such as Lingnan Culture Dictionary, Lingnan Culture Reader and Guangdong Wencong, and actively build Lingnan Ancient Books Publishing House. Create a research and development base for teaching materials in the south, and strive to be the vanguard of local education publishing in the country. We will steadily push forward the publication and distribution in Hong Kong and Macao of Guangdong versions of Hong Kong and Macao teaching materials such as "China Language" and "History of China" and national conditions education books.

　　Grasp integration and work hard to expand the new engine of publishing development.Vigorously implement the "14 th Five-Year Plan" for information construction and digital transformation, empower the transformation and upgrading of traditional publishing, and make efforts in digital publishing, digital education, digital media and digital marketing. Strengthen the construction of digital publishing content and online channels, focus on promoting the integration of Lingnan Chinese medicine, Lingnan fine arts and other fine works, and build a "Lingnan cultural database". We will comprehensively promote the "Full Coverage Project of Large-scale Application of Digital Textbooks for National Curriculum in Guangdong Province", enhance the operational capability of the application platform of Xiangyun Digital Textbooks for Guangdong Education, improve the after-school education service system, and serve the new needs of 16 million primary and secondary school students in the province. Strengthen the construction of digital media communication system and the development of high-quality IP multi-formats, and build an independent, controllable and intelligent media integration platform with multiple ecology. Accelerate the construction of its own new media matrix such as short videos and webcasts, seize new opportunities on new platforms, and enhance digital marketing capabilities.

　　Grasp the industry and work hard to build a new pattern of complementary advantages.Optimize the industrial layout and improve the level of industrial scale, intensification and specialization. Make the brand appeal and influence of "Xinhua Bookstore" bigger and stronger, implement the double-base promotion action, and build a series of brand entity bookstores such as Siyuan, Shusheng, Du, Bo, Wuyue and Nanfeng for market segments, optimize the distribution chain network and improve the product supply structure. Strengthen the construction of publishing public service system, actively participate in the construction of civilized practice centers in the new era, urban study rooms, farmer’s book rooms, etc., run the Southern Book Festival well, and vigorously create a strong atmosphere of loving reading, reading well and being good at reading. Establish and improve the printing material guarantee system for key publications, and promote the intelligent, digital and green development of printing plates. Take the lead in establishing Guangdong Popular Science Group, integrate popular science education resources in the province, and accelerate the industrialization development of popular science.

　　Grasp the project and work hard to activate the support to lead new kinetic energy.We should continue to make plans, go all out to grasp projects, grasp big projects, do a good job in projects, plan and build Southern Media Plaza (Pazhou, Guangzhou), Southern Media Center (Panyu, Guangzhou), Xinhua Cultural Center (Panyu, Guangzhou), Lingnan Cultural and Creative Industry Park (Zhaoqing) and other projects with high standards, so as to create a more diverse, multi-level and multi-format cultural industry demonstration park in Guangdong-Hong Kong-Macao Greater Bay Area. Actively promote the strategic reorganization and professional integration of publishing and distribution resources in the province. Give full play to the role of Southern Media and Guanghong Holdings as two major listing platforms, strengthen capital operation, and build a strategic investment platform for provincial cultural industries.

　　Xinhua News Agency, Moscow, December 15-Russian President Vladimir Putin held an "annual inventory" activity in Moscow on the 14th, and answered about 80 questions in more than four hours in the form of live question and answer and live connection. During the activity, he invited Xinhua News Agency reporters to ask questions before The New York Times reporters, and highly affirmed the development of Sino-Russian relations, believing that the relations between the two countries are an important guarantee for world stability, and the cooperation between the two sides in economic, military, humanities and other fields has broad prospects.

　　This is the first time in the past two years that Putin has faced the Russian public and domestic and foreign media through the annual press conference and live connection.

　　In the past, the two events were held separately. This year, they were combined into one called "Putin’s annual inventory", and the opportunities for asking questions became less, and media reporters from all over the world were even more eager to fight for it. Russian Presidential Press Secretary peskov was interrupted by Putin when he called a reporter from The New York Times to ask questions. Putin said: "No, please ask the Xinhua News Agency reporter first, and then let The New York Times ask."

　　On December 14th, Russian President Vladimir Putin spoke at the "Annual Inventory" held in the capital Moscow. Xinhua News Agency reporter Cao Yangshe

　　In response to a question from Xinhua News Agency, Putin said that the cooperation between Russia and China has reached an unprecedented height, and he was pleased with the development of Russian-Chinese relations in various fields.

　　Putin said that at present, Russia and China are actively implementing the goals jointly set by the leaders of the two countries, and "all work is being actively and methodically carried out."

　　Putin stressed that Russia and China will cooperate in the military, economic and humanitarian fields, but will not establish any bloc, "not targeting a third country".

　　Talking about the significance of Russia-China cooperation under the framework of the BRICS countries, Putin emphasized that Russia-China relations are an important guarantee for maintaining world stability.

　　This is the scene of the "annual inventory" activity filmed in Moscow, Russia on December 14th. Xinhua News Agency reporter Bai Xueyu photo

　　(Reporter: Liu Kai, Hua Di, Geng Pengyu, Huang He, Chen Ting, Yuan Xinfang; Video reporters: Meng Jing, Liu Kai, Hua Di, Huang He, Yuan Xinfang, Bai Xueqin, Cao Yang; Clip: Sun Shuo; Editor: Chen Dan, Yuan Yuan, Wang Fengfeng, Ma Xiao, Xu Liyu)

　　"The card is still there, and the money was stolen", "The credit card slip was abandoned casually, and money was lost", "Filling in the online questionnaire for the gift, and being harassed by the phone" … … These phenomena are not uncommon, and most of them are related to the disclosure of personal financial information.

　　At present, the Internet platform has become a widespread collector and user of personal information and data, but some institutions are not optimistic about the protection of consumers’ financial information. Recently, a research article published by the research group of the Financial Consumer Rights Protection Bureau of the People’s Bank of China pointed out that some head Internet platforms have some problems in terms of format, information collection and use, and marketing promotion.

　　Come and learn about the common "routines" used by some institutions to collect personal financial information, which will help you polish your eyes and "reverse routines".

　　1. The "terms" are rich in content and professional, and consumers are over-collected without knowing it.

　　When registering financial applications on mobile phones, there are often relevant clauses and privacy policy statements issued in the form of format contracts, requiring users to agree to authorization. However, most people have not carefully read these "terms" with various contents and strong professionalism. Even if consumers read the terms carefully, if they don’t agree, it often means that they can’t use the software.

　　As everyone knows, in actual implementation, such clauses often excessively collect the information of financial consumers. In addition to some necessary information, many Internet platforms have collected additional information about financial consumers’ identities, transactions, assets and liabilities, litigation information, performance information and judgment information of performance ability.

　　According to the relevant persons of the Central Bank’s Financial Consumer Rights Protection Bureau, on the one hand, the Internet platform has absolute "right to speak" on the scope of information collection, and the scope of "necessary information" collected is too wide; On the other hand, consumers may not really "know" or "agree" with the content of information collected by Internet platforms.

　　To this end, the Measures for the Administration of Credit Information Business (Draft for Comment) promulgated by the People’s Bank of China in January this year clearly stipulates that credit information collection by credit reporting agencies should follow the principle of "minimum and necessity" and should not be excessively collected. The collection of personal credit information by a credit reporting agency shall be subject to the consent of the information subject, and clearly inform the information subject of the purpose, information source and information scope of collecting credit information, as well as the possible adverse consequences of not agreeing to collect information.

　　2. Excessive tracking and collection of users’ "digital footprints", and "precision marketing" is highly induced.

　　Many people have this experience: only after searching for a brand new mobile phone, the consumer loan advertisement of small loan company appears in front of them; I just praised the face value of a star in a circle of friends, and the recommendation of medical cosmetic surgery and "cosmetic loan" came naturally … …

　　Behind these "precision marketing" is the "full mastery" of personal information of financial consumers by some Internet platforms. Driven by commercial interests, some large Internet platforms will excessively track and collect users’ "digital footprints" and improperly use data-driven marketing strategies.

　　Among the many "digital footprints" of users, all kinds of financial information, including account information, transaction information, credit information, etc., are the most valuable, which can build the "credit" pillar of large-scale Internet platforms. By digging up users’ financial behavior, analyzing the characteristics of users’ financial behavior and pushing a large number of financial marketing advertisements, "ahead of consumption" and "over consumption" are accepted by some people with fragile credit.

　　When more high-risk and low-net-worth people are attracted into the "unsecured consumer loan" trap, financial risks are quietly brewing. Therefore, the research group of the Central Bank’s Financial Consumer Rights Protection Bureau reminded that it is necessary to urge large-scale Internet platforms to tap the value of information under the premise of legality, compliance, reasonableness, reasonableness and moderation, and promote consumption upgrading, instead of "wool" information, let alone killing the goose that lays the golden eggs and exhausting the resources.

　　3. Internet platform improves the "availability" of credit, but often ignores the "affordability".

　　You don’t have to "grovel" in front of friends and relatives to borrow money. You just need to apply for a loan on the Internet platform and you will have the opportunity to get financial support. It is true that this has improved the "availability" of credit, but for people with fragile credit, behind the great temptation is the "affordability" that is easily overlooked.

　　In the view of the research group, the development of digital inclusive finance cannot be separated from the foundation of consumer protection and personal financial information protection, and it is necessary to urge large Internet platforms to establish the concept of "responsible finance".

　　The research group suggested that the financial business should be fully regulated according to law, the supervision of large-scale Internet platforms should be strengthened, the anti-monopoly review of large-scale Internet platform enterprises should be strengthened, and the financial marketing propaganda behavior of large-scale Internet platforms should be standardized.

　　4. How do consumers protect the security of personal financial information? Expert advice:

　　(1) Keep bank cards, ID cards, electronic banking authentication media, etc. properly, and never rent or lend them to others for use;

　　(2) In daily life or on the Internet, don’t disclose basic information such as bank card number, account password, SMS verification code and property status to others at will;

　　(3) Try to handle financial business in person, and don’t entrust unfamiliar people or intermediaries to guard against personal information being stolen;

　　(4) When downloading and installing the App or handling business in a third party, pay attention to the relevant authorization authority, carefully read the relevant agreements, contract terms and fill in personal information to avoid illegal use of important information;

　　(5) Do not discard transaction vouchers such as credit card purchase orders, ATM receipts, credit card statements, etc. The invalid financial business documents should be shredded or destroyed by a shredder;

　　(6) Be wary of telephone calls and emails asking you for personal financial information. If you encounter such situations, you should be vigilant and call the police immediately if necessary;

　　(7) When providing copies of personal identity documents for various businesses, the purpose of use shall be indicated on the copies to prevent the copies of identity documents from being used for other purposes. (Wu Yu, Tang Jianhui)

　　Yangcheng Evening News reporter Chen Zeyun Intern Zhang Song

　　The curtain of centralized collection of Chinese patent medicines is being opened. On September 14th, Guangdong Pharmaceutical Trading Center issued the Procurement Document with Quantity of 58 Pharmaceutical Groups such as Guangdong Alliance Qingkailing (Draft for Comment). The alliance regions participating in this centralized procurement include Guangdong, Shanxi, Henan, Hainan, Ningxia, Qinghai and Xinjiang, and the selected drugs in the centralized procurement of proprietary Chinese medicines in the seven provinces and regions are all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance catalogue.

　　The reporter of Yangcheng Evening News found that the 58 drugs collected by Guangdong Alliance are all proprietary Chinese medicines, among which 36 are exclusive varieties, such as Xiyanping, Lianhua Qingwen and Xiaoer Chiqiao Qingre, which have sold over 100 million yuan. There are also many commonly used drugs such as Qingkailing, antiviral oral liquid and orange phlegm cough. This also means that after chemical drugs, the "price-cutting boots" hanging on the head of Chinese patent medicines will finally fall.

　　58 "high price and large quantity" Chinese patent medicines were included in Guangdong centralized procurement.

　　According to the "Draft for Comment", the range of varieties purchased by the pharmaceutical group this time is all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance drug list. The main participants in the procurement are all public medical institutions in the alliance area, and medical institutions and designated pharmacies designated by medical insurance can participate voluntarily.

　　The centralized procurement of Chinese patent medicines led by Guangdong has made detailed requirements for dosage forms, quotation requirements and successful selection. The quotation of enterprises must be based on "daily average treatment expenses". On the basis of effective declared price, the lower the price, the easier it is to win the bid.

　　According to the "Draft for Comment", 58 kinds of Chinese patent medicines with high price and large quantity, including 36 exclusive varieties such as Aidi, Shenkang and Lianhua Qingwen, cover many popular Chinese patent medicines in the market. According to the data of Minenet, many drugs such as Suhuang Zhike Capsule, Xiyanping Injection, Bering Capsule, Lanqin Oral Liquid, etc., which are included in the centralized procurement alliance, will all exceed 100 million yuan in terminal sales in public hospitals in key cities in 2020.

　　Actively explore the centralized collection of Chinese patent medicines in many places

　　Under the normalization of centralized procurement, the centralized procurement of generic drugs and medical devices has gone through many rounds, and promoting the centralized procurement reform of Chinese patent medicines has become the key direction of the next medical reform. It has become a trend that the pace of centralized procurement extends from generic drugs to proprietary Chinese medicines. On August 9th, the website of the National Medical Insurance Bureau clearly revealed in the public reply "Suggestions on Accelerating the Centralized Procurement of Chinese Medicine and Formula Granules" that the next step, the Medical Insurance Bureau will, together with relevant departments, improve the quality evaluation standards of Chinese patent medicines and formula granules, adhere to quality priority, take clinical demand as the guide, and start with high-priced and large-quantity varieties to scientifically and steadily promote the centralized procurement reform of Chinese patent medicines and formula granules.

　　"At present, Chinese patent medicines have not yet risen to the level of national collection, or the provinces are taking the lead in trying." Shi Lichen, founder of Dingchen Consulting, told the Yangcheng Evening News reporter that the rapid progress of generic drug collection was due to the previous implementation of a consistency evaluation system, which allowed all generic drugs participating in the collection to compete in the market under the premise of unified specifications and unified efficacy. The difficulty of centralized collection of Chinese patent medicines stems from the fact that the origin, processing technology and dosage forms of different Chinese patent medicines are not uniform, which also leads to different curative effects of the same medicine.

　　The reporter found out that before Guangdong, Qinghai Province, Jinhua, Zhejiang Province, Puyang, Henan Province and other places had carried out centralized exploration for some varieties of Chinese patent medicines with large demand and high amount. Among them, in November 2019, Jinhua City, Zhejiang Province included 180 Chinese patent medicines in the procurement with quantity. In May 2020, the catalogue of procurement with quantity published by Qinghai Province also included traditional Chinese medicine injections such as Xuesaitong, Xueshuantong, Tanreqing and Xiyanping.

　　How much to reduce the price depends on the centralized purchasing strategy

　　"The purpose of centralized collection of Chinese patent medicines and centralized collection of chemical medicines is the same, both of which are to promote drug price reduction. However, because most of the products included in centralized mining are exclusive varieties, how much the price reduction can be reduced depends on the centralized mining strategies of various provinces and cities. " Shi Lichen said.

　　How much can the price reduction of centralized collection of Chinese patent medicines be reduced? Taking the previous regional centralized procurement as an example, in the publicity list of the second batch of enterprises to be selected for purchasing drugs with quantity published by Jinhua City, Yunnan Baiyao selected compound Danshen tablets (0.3g/ tablet) at a price of 0.18 yuan, and Zhejiang Kangenbei selected ginkgo leaves at a price of 0.71 yuan/tablet (containing 19.2mg of total flavonol glycosides and 4.8mg of terpenoid lactones). The reporter found that the price reduction of the above drugs is about 20%-30%, which is relatively mild compared with the price reduction of chemical drugs.

　　Shi Lichen pointed out that for exclusive varieties, the incentive for manufacturers to reduce prices will not be particularly great. However, it is worth noting that the exclusive variety of proprietary Chinese medicines is a relative concept, which is mainly measured from the perspective of the number of manufacturers. If it is extended to the level of indications, many proprietary Chinese medicines generally do not have the so-called exclusive efficacy. Therefore, if the indications or functional indications are similar, the exclusive variety of proprietary Chinese medicines may not be exempted, and once it is included in the centralized purchase, it may face competition with other varieties with indications and functional indications, which will also bring pressure on enterprises to reduce prices.

　　Involving a number of A-share listed companies.

　　The reporter noted that at present, the collection of Chinese patent medicines led by Guangdong belongs to the stage of soliciting opinions, but if it falls, it may have an impact on the market structure of related drugs.

　　Among them, Qingkailing series drugs and Zishen Yutai Pill, the exclusive variety, are important products of Baiyun Mountain. Baiyun Mountain’s 2020 annual report shows that Qingkailing Granules achieved a revenue of 174 million yuan, with a gross profit margin of 53%, and the sales volume of Qingkailing series reached 461 million (bags/sticks/granules); The annual revenue of Zishen Yutai Pills was 342 million yuan, with a gross profit margin of 85.20%. The annual sales volume was 5.67 million boxes, of which 4.138 million boxes were purchased by medical institutions.

　　Xiangxue Pharmaceutical, another local listed company in Guangzhou, whose antiviral oral liquid and orange phlegm cough are also planned to be included in the list of centralized purchase. According to Xiangxue Pharmaceutical’s 2020 annual report, antiviral oral liquid and orange series brought 407 million yuan and 119 million yuan respectively, accounting for 17.12% of the company’s current revenue. These two kinds of drugs are mainly concentrated in pharmacies and other terminals.

　　Lianhua Qingwen is an important product of Yiling Pharmaceutical. According to the 2020 annual report of Yiling Pharmaceutical, its continuous flower clearing contributed 4.256 billion yuan in revenue, accounting for 48.46% of revenue, up 149.89% year-on-year. Yiling Pharmaceutical Co., Ltd. said that Lianhua Qingwen’s market share in retail terminal cold medicine/heat-clearing category reached 9.86% in 2020, and Lianhua Qingwen’s market share reached 37.9% in the sales revenue of proprietary Chinese medicines for cold medicine in China public medical market in the first half of 2020.

　　Tasly owns an exclusive variety of Compound Danshen Dripping Pills. Based on the company’s 2020 financial report, the total revenue of cardiovascular and cerebrovascular drugs including Compound Danshen Dripping Pills is 4.165 billion yuan (the data of Compound Danshen Dripping Pills is unknown). Last year, the drug was purchased by medical institutions for 107 million boxes. Buchang Pharmaceutical, the research and development company of Naoxintong Capsule, has a total revenue of 12.083 billion yuan for cardiovascular and cerebrovascular diseases (including Naoxintong Capsule) last year. The two packaging specifications of the drug are "36 capsules/box" and "48 capsules/box", and the annual purchase volume of the hospital is 41.22 million boxes and 56.84 million boxes respectively.

　　According to industry analysis, because the capital market is relatively unfamiliar with the collection of traditional Chinese medicine, the implementation of the policy may cause certain emotional impulses. In recent years, Chinese patent medicines have been suppressed by the policy, and the overall sales growth rate has continued to slow down. Due to the influence of auxiliary drug monitoring and medical insurance payment restrictions, the sales of some large varieties of Chinese traditional medicine injections have continued to decline. If the quantity procurement is introduced later, the Chinese patent medicine market will face greater uncertainty. There is a lack of data on the safety and effectiveness of proprietary Chinese medicines, and the product specifications are more complicated. At present, the country is expected to introduce proprietary Chinese medicines for re-evaluation after listing, and further standardize the proprietary Chinese medicine market. In the long run, it is expected that the introduction of centralized collection of proprietary Chinese medicines will benefit leading enterprises with high-quality resources, which is expected to further enhance the concentration of the industry.

　　News depth　　

　　How to avoid the upstream price increase making it difficult for the winning bidder to perform?

　　There should be more supporting policies for centralized collection of Chinese herbal medicines.

　　"The varieties of Chinese patent medicines that are planned to be collected this time involve 216 kinds of Chinese medicinal materials, of which 76 kinds of medicinal materials have increased by more than 10%, accounting for 35.19%, and the overall increase is 21.86%, which is higher than the average increase of market conditions in the past five years." Jia Haibin, founder of the big data platform of Tiandi Yuntu Chinese medicine industry, told the Yangcheng Evening News reporter that centralized collection of Chinese medicine is the only way for medical insurance to control fees and reduce drug prices, but the market background of continuous general increase in Chinese medicine prices should be included in the policy consideration, otherwise it is easy to happen that the winning bidder cannot fulfill the delivery due to the price increase of upstream Chinese medicine.

　　Jia Haibin pointed out that Chinese medicine is different from standard products such as chemical drugs and biological products, and the source of raw materials is the core of its quality control. At present, it is still difficult to fully implement the policy of centralized collection of traditional Chinese medicine, and it is highly probable that a small range and a small number of varieties will be tested to improve standards and processes and make up for policy loopholes. With the continuous implementation of centralized purchasing, on the one hand, major enterprises will continue to increase their efforts to enter the producing areas and strengthen the strategic reserve of core raw materials. On the other hand, the centralized procurement organization department will also tilt towards "the traceability of authentic medicinal materials" in terms of scoring standards and quality level division, which will play a positive role in accelerating the construction of traceability system of Chinese herbal medicines and improving the overall quality level of Chinese herbal medicines.

　　"It is suggested that the channels of appeal should be further opened." Shi Lichen suggested that in the centralized procurement of proprietary Chinese medicines, it should be suggested to establish a smoother communication mechanism, so that the selected enterprises can timely feedback the supply problems of raw materials in the performance of the procurement contract, and introduce more supporting policies to ensure the stable supply of drugs after winning the bid.

　　According to the latest data of "Analysis Report on Indoor Air Quality Problems" released by Chezhi. com, from 2010 to August 2019, consumers complained about the odor inside the car for 9,300 times. From January to August this year alone, the number of related complaints reached 1,646 times. It is predicted that the number of complaints in the whole year will reach a record high.

　　"The lack of relevant control standards in the interior environment, lack of legal basis and lack of supervision have led to increasing air quality problems in the car." Become the consensus of experts. Recently, at the "Third March 15th Automobile Consumption Forum and Symposium on Promoting the Issuance of Compulsory Standards for Indoor Pollution" sponsored by china law society Consumer Law Research Association and co-organized by Chezhi. com, participants in drafting relevant standards for indoor environment, environmental experts, legal professionals, scholars and senior experts in the automobile industry had in-depth discussions on the existing problems of indoor air quality, the reasons for the delay in the introduction of compulsory standards, and how consumers should safeguard their rights and interests.

　　The smell inside the car has become one of the hot issues of automobile quality.

　　According to a folk statistic in 2017, there are more than 4,600 models on sale in China automobile market. Combined with the faster and faster iteration speed of models, there will be more models on sale at present. According to the data released by the Ministry of Public Security, as of June this year, the number of cars in China has reached 250 million.

　　With the rapid improvement of modernization, people’s dependence on vehicles has become increasingly obvious. In addition to homes and workplaces, vehicles have become one of the main places where human beings stay. On the other hand, in order to meet consumers’ requirements for automobile comfort, manufacturers constantly improve the structural design of automobile interiors, and use more new technologies, new materials and new processes, especially the extensive application of nonmetallic materials and adhesives, which leads to the accumulation of pollutants in automobiles and harms human health. With the continuous improvement of the public’s environmental awareness and self-protection awareness, the public has higher expectations and stricter requirements for the air quality in the car, which is closely related to human health. In recent years, the environmental problems in the car have attracted much attention.

　　The reporter noted that the car quality network data shows that the odor inside the car has become one of the top ten car quality hot issues from 2010 to August this year. Zhang Yue, director of the Automotive Quality Network Research Institute, even pointed out that consumers’ concern about the interior environment will reach its peak this year, which will be followed by advocating the elimination of pollution hazards to automobile enterprises with a "death-like attitude".

　　"vehicle air pollution’s problem, a recommended standard before, but there is no mandatory standard, so what’s the problem? After consumers encounter problems, there is a basis for unresolved disputes, and the recommendation standard can not be implemented. " According to Guangsheng Song, director of the National Indoor Interior Environment and Environmental Protection Product Quality Supervision and Inspection Center, although some people in the industry paid attention to the indoor air quality in 2003, with the blowout development of the automobile market in previous years, the purpose of formulating the relevant standards for indoor air quality has changed from the initial prevention of shoddy automobile products to the stage of meeting consumers’ demands for the safe driving environment of automobile products.

　　"We call for and look forward to the introduction of relevant mandatory national standards as soon as possible to effectively strengthen consumer protection." Chen Jian, director of the legal and theoretical research department of the China Consumers Association, said that the right to safety is the first right of consumers. In recent years, consumers have paid more and more attention to the air quality in cars, and related consumer disputes are more prominent. It is suggested that starting from the protection of consumers’ safety rights, we should keep pace with the times to study automotive materials and formulate standard limits. In order to protect consumers’ rights, we should improve the detection methods of in-use vehicles and promote the convenience of identification. Starting from standardizing the use of materials, the filing system of environmental protection report for vehicle materials is established. It is hoped that enterprises in the industry will issue an indoor air quality test report while selling cars to protect consumers’ right to know and choose.

　　It is understood that after the implementation of the "Guide for Air Quality Assessment in Passenger Cars" (GB/T 27630-2011) issued by the Ministry of Environmental Protection, the products launched by vehicle manufacturers have improved to some extent through the monitoring of China Consumers Association, but the effect is limited. Around 2017, consumers’ concern about the air quality inside the car peaked again, which also shows that consumers are paying more and more attention to the possible violation of their safety rights caused by this hidden danger.

　　In-vehicle environmental detection is controversial, and it is difficult for consumers to defend their rights.

　　Heshan, president of china law society Consumer Law Research Association, said that as far as automobile products are concerned, in some cases of rights protection, there is a dispute about whether they are luxury goods or consumer goods. In this case, when consumers encounter vehicle air pollution, the detection resistance becomes greater. He believes that once consumers think that their rights and interests are damaged, they should still advocate that family cars are also consumer goods and use relevant laws to safeguard their legitimate rights and interests.

　　Specific to the identification and evaluation links and standards, Jian Chen frankly said that there are not many institutions with testing qualifications at present, and the testing costs are high, and some institutions do not issue testing reports to individuals, etc., which are all technical difficulties when consumers protect their rights. Another major factor affecting rights protection is how to prove the relationship between the car environment and the consumer’s illness. This requires relevant departments to carry out relevant epidemiological investigations and follow-up studies.

　　In fact, another important factor that makes it difficult for consumers to defend their rights is the lack of mandatory standards. It is understood that the Guide for Air Quality Assessment in Passenger Cars (GB/T 27630-2011) issued by the Ministry of Environmental Protection and the Sampling and Determination Method of Volatile Organic Compounds and Aldehydes and Ketones in Cars (HJT 400-2007) issued by the State Environmental Protection Administration are authoritative testing standards and methods for evaluating air quality in cars. In the former, eight detection substances, including benzene, toluene, xylene, ethylbenzene, styrene, formaldehyde, acetaldehyde and acrolein, and their limit values are specified.

　　However, the former, as a recommended standard, cannot force all enterprises to provide qualified automobile products. In 2016, the Ministry of Environmental Protection issued the "Guidelines for the Evaluation of Air Quality in Passenger Cars" (draft for comments), and proposed that the recommended standard would be upgraded to a mandatory standard, and it is planned to be implemented on January 1, 2017, making it clear that all newly-finalized sales vehicles must meet the requirements of this standard. However, after two years, the mandatory standard has repeatedly broken its promise.

　　All kinds of gaps between consumers and access to in-vehicle air quality testing have made it difficult for consumers to take legal proceedings to protect their rights. "In more than a dozen judicial cases of air quality in cars I have studied, no consumer has won the lawsuit." Jiang Suhua, a lawyer of Beijing Yingke Law Firm, bluntly said that this is not to say that consumers can’t win this kind of lawsuit, but there are too many links involved, and a slight negligence may lead to a loss of one link.

　　In addition, another difficulty in indoor air quality detection lies in the diversity of pollutant sources. Zhang Jinliang, a researcher at china environmental science Research Institute, believes that the air pollution sources in cars can be basically divided into interior decoration and decoration. According to Zhang Yue, the direct pollution sources of indoor air quality are mainly the dashboard assembly, door trim panel, carpet, ceiling, automotive wiring harness and seat assembly. In addition to the accessories installed by consumers, the pollution sources may also come from the outside of the car and the substances emitted by the car.

　　Improving the air quality inside the car requires multi-party participation.

　　Jiang Jun, the propaganda director of the C-ECAP Management Center of China Automotive Technology and Research Center Co., Ltd., pointed out that after testing more than 700 models on the market, the project team found that the proportion of models that can meet the relevant provisions in the Guide for Air Quality Evaluation in Passenger Cars (GB/T 27630-2011) is basically 50%, which means that half of the models still fail to meet the recommended standards, and there is still room for improvement in the overall industry level.

　　The reality is that some models with substandard air inside the car are still in circulation in the market. According to the research data of Gaode Map, taking Beijing as an example, each person spends 174 hours on commuting congestion every year. Aside from the proportion of public transport trips, it is certain that the time and the number of consumers staying in the car are increasing year by year, and the range of consumers affected by the environmental quality in the car is also expanding simultaneously.

　　So, what is the latest development of such a long-awaited mandatory standard?

　　According to Guangsheng Song, some indicators in the "Guidelines for the Evaluation of Air Quality in Passenger Cars (Draft for Comment)" are stricter, while others are relaxed. In order to improve the number of new energy vehicles, regulations on battery radiation have been added, but the timetable for upgrading to mandatory standards and implementing them is still unknown.

　　In this regard, Jiang Suhua believes that both the recommendation standard and the mandatory standard can be used as the basis for the judge’s judgment. This is not to say that the introduction of mandatory standards is not urgent, but compared with the time of introduction, from a lawyer’s point of view, it is more meaningful to modify the content of standards and involve the threshold of data.

　　For vehicle manufacturers, the unanimous view of the guests attending the meeting is that improving the air quality inside the vehicle should start from the source, which requires enterprises to respect consumers and reduce pollution sources in product definition, product design, supplier selection, manufacturing, transportation and sales. As Wu Gaohan, former deputy secretary-general of China Consumers Association, said, consumers in China have now entered the stage of developing and enjoying consumption. At this stage, consumers’ pursuit of a better life is unstoppable, and the pursuit of quality consumption is unstoppable. Health is the most important part of a better life. Without health, there is no better life, and without health, there is no quality consumption. (Legal Daily, all-media reporter Cai Yanhong)