The nine-chapter Yunji DataCanvas AIDC OS intelligent computing operating system was officially released, opening a new era of AI intelligent computing

  Zhonghong Network, April 19  On April 18, 2024, the new product launch conference of Nine Chapters Yunji DataCanvas intelligent computing operating system was grandly held in Beijing, and the new product DATACANVAS AIDC OS intelligent computing operating system (hereinafter referred to as "AIDC OS") was officially announced. AIDC OS is based on excellent AI technical strength and AI basic software, with the innovative purpose of redefining and breaking through tradition, and with industry leadership and standard setting as the value starting point, it has become a new practical milestone for Nine Chapters Yunji DataCanvas on the strategic journey of "algorithm + computing power" integrated AI services.

  The theme of this conference is "DATACANVAS AIDC OS @FUTURE", focusing on the "nerve center" of the intelligent computing center – the intelligent computing operating system, in-depth discussion of a series of core topics in the intelligent computing industry, such as intelligent computing power, intelligent computing network, intelligent computing center solutions, and high-quality development of intelligent computing centers. Experts, domestic and foreign entrepreneurs and scholars from the political, industrial and academic circles output international forward-looking insights at this conference, and create new potential for the intelligent computing industry to accelerate global development.

  Refactoring computing, AIDC OS defines a new computing infrastructure

  At the press conference, Fang Lei, chairperson of Jiuzhang Yunji DataCanvas Company, deeply analyzed the new direction and new opportunities of the computing world under the influence of the big model, revealed the importance and complexity of the current underlying computing revolution, and looked forward to the mutual influence and innovation space of the co-evolution of software and hardware. He pointed out that the era of software-defined computing power is coming, and the AIDC OS intelligent computing operating system will play a key role in this transformation.

  "The underlying computing revolution brought by the big model has officially arrived, and the DATACANVAS AIDC OS intelligent computing operating system will be the core driver to lead the industrial restructuring under this revolution," said Fang Lei, chairperson of Jiuzhang Yunji DataCanvas.

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  Jiuzhang Yunji DataCanvas Chairperson Fang Lei

  At present, a new round of low-level computing revolution is triggered by the rise of the big model. Low-level computing has always been the result of the collaboration between software and hardware, and the close cooperation between software and hardware is particularly important, each ushering in new opportunities and challenges.

  Looking back at the evolution of the computing world, a common objective law is obvious: hardware has always evolved to meet the final computing needs, while software uses the form of an operating system as a bridge to seamlessly connect hardware and applications. In this revolution, with the continuous development of hardware technology and the intensification of the homogenization trend, the innovation space of software has become increasingly broad, and its role in the revolution has become increasingly important.

  In this context, the AIFS artificial intelligence basic software has given birth to huge development opportunities. The DATACANVAS AIDC OS intelligent computing operating system, which is based on the AIFS artificial intelligence basic software, is leading the innovation of computing power infrastructure with its unique functions and positioning.

  Unlike traditional resource management drivers that serve hardware, AIDC OS is driven by AI usage capabilities. It not only focuses on the effective management and utilization of hardware resources, but also focuses on how to better meet the core computing power needs of end users: through intelligent scheduling and optimized configuration, AIDC OS will provide users with available, easy-to-use and economical computing power.

  Therefore, AIDC OS is not only a bridge between software and hardware, but also a key force in defining computing power infrastructure in the new computing world. Its appearance will promote a leap in computing power and provide a solid support for the wide application of AI technology and large models.

  Five core values, AIDC OS helps the smart computing industry take off

  Jiuzhang Yunji DataCanvas Co-founder and CTO Shang Mingdong officially released the DATACANVAS AIDC OS intelligent computing operating system. He introduced that the AIDC OS intelligent computing operating system is in the middle of the intelligent computing center industry ecosystem, establishing an efficient link between the underlying hardware chip and the upper large model.

  AIDC OS can coordinate large-scale GPU computing power downward to ensure that hardware resources are effectively utilized and efficiently managed; in addition, we provide a complete large-scale model toolchain upward, providing a convenient and efficient development environment for large-scale model training and inference and large-scale model applications to meet the needs of complex AI tasks.

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  Jiuzhang Yunji DataCanvas Founder and CTO Shang Mingdong

  Directly attacking the difficulties in the management of heterogeneous computing power resources, insufficient computing power scheduling capabilities and low utilization rates, insufficient AI acceleration and optimization capabilities, and high-threshold industries for AI large-scale model training and fine-tuning, AIDC OS built five value bases in the early stage of design: farewell to "bare metal", born for AI, global acceleration and optimization, heterogeneous computing power management and scheduling, and 1 degree of computing power, and designed product functions based on this. At the press conference, Mr. Shang Mingdong started from the core value and detailed the highlights and performance advantages of AIDC OS.

  Based on the five core values, DATACANVAS AIDC OS will provide the computing power center with an efficient computing power operating system, more valuable computing power services, and more, more convenient, and more efficient computing services, and will play an increasingly important role in the computing ecosystem with the computing center as the carrier.

  Focusing on the frontier, going to AI intelligent computing green waters and green mountains

  During the press conference, Jiuzhang Yunji DataCanvas Company signed four strategic cooperation agreements with core ecological partners at home and abroad, including Xinhua Publishing House, Shuguang Information Industry joint stock company, Huangshan Tourism Development joint stock company and Singapore technology company Krakatoa Tech. The cooperation covers empowering intelligent computing economy, vertical large-scale model construction, artificial intelligence industry basic services, intelligent computing center ecological construction, and artificial intelligence basic software ecological construction. The advantageous business scale of Jiuzhang Yunji DataCanvas Company, including vertical large-scale models and intelligent computing centers, will be further consolidated and expanded.

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  Nine chapters Yunji DataCanvas Company and Xinhua Publishing House, Shuguang Information Industry joint stock company, Huangshan Tourism Development joint stock company and Krakatoa Tech and other core ecological partners at home and abroad officially signed four strategic cooperation agreements

  Kuang Lecheng, chairman of Xinhua Publishing House Co., Ltd., Guan Hongming, senior vice president of Shuguang Information Industry joint stock company, Tang Shinan, party committee member and senior vice president of Huangshan Tourism Development joint stock company, Jumeidi Alexander, co-founder of Krakatoa Tech and CDO, and Fang Lei, chairman of Jiuzhang Yunji DataCanvas Company, attended the signing ceremony on behalf of all companies.

  During the same period of the conference, partner companies from the upstream and downstream of the intelligent computing industry will focus on the future development of the intelligent computing operating system and the intelligent computing industry, output the most cutting-edge innovation practices in their respective fields, and further accelerate the integration and innovation of the intelligent computing ecosystem.

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  Sun Shaoling, Deputy General Manager of China Mobile Group Cloud Capability Center

  Pointing directly at the urgent need for intelligent computing power, Sun Shaoling, deputy general manager of China Mobile Group’s Cloud Competence Center, pointed out in the keynote speech "AI + Cloud Integration, Helping High-Quality Development of Computing Power", "At present, the rapid development of AI native applications has given birth to the model innovation of AI infrastructure and service platform, and the integration of cloud + AI has become the future development direction unanimously recognized by the industry. In this change, Mobile Cloud actively builds a new generation of intelligent computing cloud operating system for intelligent computing business. By integrating large-scale and diverse intelligent computing power resources, it creates an intelligent computing network scheduling system, provides more comprehensive and efficient AI native platform service support, accelerates the rise of new quality productivity, and jointly builds a new AI ecosystem to help the transformation of AI + in thousands of industries."

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  Ming Libo, Assistant to the President of Shuguang Zhishou Information Technology Co., Ltd.

  Ming Libo, assistant to the president of Shuguang Intelligent Computing Information Technology Co., Ltd., delivered a keynote speech on "From Hashrate to Hashrate Grid Connection", which deeply analyzed the development trend of computing power from the three aspects of chips, applications, and computing networks. He pointed out that the status of computing power as the core productivity will not change, and the future new era of computing power networks and inclusive and efficient computing power grid integration will effectively alleviate computing power anxiety and accelerate the amplification of computing power value. Facing the future, six major fields such as computing power demand, large models, computing power applications, computing power services, computing power integration, and computing power integration are still full of opportunities and development space.

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  Xiao Chunxi, Vice President of H3C Group and General Manager of Marketing Technology Department

  Xiao Chunxi, vice president of H3C Group and general manager of the Marketing Technology Department, mentioned in "Building a Solid Foundation and Exploring the Future, H3C’s Understanding and Practice of AI Intelligent Computing Industry" that "computing power is national strength, and intelligence is the future". Artificial intelligence technology and intelligent computing centers have become the key direction of national strategy. Intelligent computing power, as the cornerstone of the AIGC industry, is growing exponentially and has also become a new type of infrastructure for cities. As a leader in digital solutions, H3C has built intelligent computing centers with governments at all levels with the innovative model of "Turing Town" to empower industrial incubation. H3C will join hands with partners to give full play to the capabilities and advantages of both parties, and jointly support the construction of intelligent computing centers for governments and enterprises at all levels to empower intelligent business transformation.

  Zhou Xiaoling, Vice President of Jiuzhang Yunji DataCanvas Company, hosted a roundtable forum entitled "In the era of computing power economy, talk about the catalyst for the high-quality development of intelligent computing centers". Li Shihua, Governor of Huashan District, Ma’anshan City, Anhui Province, Guang Xiaoming, Deputy General Manager of Tianyi Cloud Technology Co., Ltd., Ari Sondang, General Manager of Telkomsel Network Department of Indonesian telecom operator, and Lu Yao, Assistant Professor of National University of Singapore, participated in the dialogue and contributed unique insights for the future development of the international intelligent computing industry.

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  Zhou Xiaoling, Vice President of Jiuzhang Yunji DataCanvas Company, chaired the roundtable forum

  As an AIFS artificial intelligence basic software provider, Jiuzhang Yunji DataCanvas will continue to play the technical advantages of AI basic software and seize the opportunity window of the intelligent computing era. The official release of the DATACANVAS AIDC OS intelligent computing operating system marks the company’s comprehensive upgrade in integrated AI services, and the new era of AI intelligent computing has officially opened.

These commonly used Chinese patent medicines are expected to meet the "group purchase price"

  Yangcheng Evening News reporter Chen Zeyun Intern Zhang Song

  The curtain of centralized collection of Chinese patent medicines is being opened. On September 14th, Guangdong Pharmaceutical Trading Center issued the Procurement Document with Quantity of 58 Pharmaceutical Groups such as Guangdong Alliance Qingkailing (Draft for Comment). The alliance regions participating in this centralized procurement include Guangdong, Shanxi, Henan, Hainan, Ningxia, Qinghai and Xinjiang, and the selected drugs in the centralized procurement of proprietary Chinese medicines in the seven provinces and regions are all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance catalogue.

  The reporter of Yangcheng Evening News found that the 58 drugs collected by Guangdong Alliance are all proprietary Chinese medicines, among which 36 are exclusive varieties, such as Xiyanping, Lianhua Qingwen and Xiaoer Chiqiao Qingre, which have sold over 100 million yuan. There are also many commonly used drugs such as Qingkailing, antiviral oral liquid and orange phlegm cough. This also means that after chemical drugs, the "price-cutting boots" hanging on the head of Chinese patent medicines will finally fall.

  58 "high price and large quantity" Chinese patent medicines were included in Guangdong centralized procurement.

  According to the "Draft for Comment", the range of varieties purchased by the pharmaceutical group this time is all the dosage forms and specifications of 58 generic drugs with large consumption and high purchase amount in the basic medical insurance drug list. The main participants in the procurement are all public medical institutions in the alliance area, and medical institutions and designated pharmacies designated by medical insurance can participate voluntarily.

  The centralized procurement of Chinese patent medicines led by Guangdong has made detailed requirements for dosage forms, quotation requirements and successful selection. The quotation of enterprises must be based on "daily average treatment expenses". On the basis of effective declared price, the lower the price, the easier it is to win the bid.

  According to the "Draft for Comment", 58 kinds of Chinese patent medicines with high price and large quantity, including 36 exclusive varieties such as Aidi, Shenkang and Lianhua Qingwen, cover many popular Chinese patent medicines in the market. According to the data of Minenet, many drugs such as Suhuang Zhike Capsule, Xiyanping Injection, Bering Capsule, Lanqin Oral Liquid, etc., which are included in the centralized procurement alliance, will all exceed 100 million yuan in terminal sales in public hospitals in key cities in 2020.

  Actively explore the centralized collection of Chinese patent medicines in many places

  Under the normalization of centralized procurement, the centralized procurement of generic drugs and medical devices has gone through many rounds, and promoting the centralized procurement reform of Chinese patent medicines has become the key direction of the next medical reform. It has become a trend that the pace of centralized procurement extends from generic drugs to proprietary Chinese medicines. On August 9th, the website of the National Medical Insurance Bureau clearly revealed in the public reply "Suggestions on Accelerating the Centralized Procurement of Chinese Medicine and Formula Granules" that the next step, the Medical Insurance Bureau will, together with relevant departments, improve the quality evaluation standards of Chinese patent medicines and formula granules, adhere to quality priority, take clinical demand as the guide, and start with high-priced and large-quantity varieties to scientifically and steadily promote the centralized procurement reform of Chinese patent medicines and formula granules.

  "At present, Chinese patent medicines have not yet risen to the level of national collection, or the provinces are taking the lead in trying." Shi Lichen, founder of Dingchen Consulting, told the Yangcheng Evening News reporter that the rapid progress of generic drug collection was due to the previous implementation of a consistency evaluation system, which allowed all generic drugs participating in the collection to compete in the market under the premise of unified specifications and unified efficacy. The difficulty of centralized collection of Chinese patent medicines stems from the fact that the origin, processing technology and dosage forms of different Chinese patent medicines are not uniform, which also leads to different curative effects of the same medicine.

  The reporter found out that before Guangdong, Qinghai Province, Jinhua, Zhejiang Province, Puyang, Henan Province and other places had carried out centralized exploration for some varieties of Chinese patent medicines with large demand and high amount. Among them, in November 2019, Jinhua City, Zhejiang Province included 180 Chinese patent medicines in the procurement with quantity. In May 2020, the catalogue of procurement with quantity published by Qinghai Province also included traditional Chinese medicine injections such as Xuesaitong, Xueshuantong, Tanreqing and Xiyanping.

  How much to reduce the price depends on the centralized purchasing strategy

  "The purpose of centralized collection of Chinese patent medicines and centralized collection of chemical medicines is the same, both of which are to promote drug price reduction. However, because most of the products included in centralized mining are exclusive varieties, how much the price reduction can be reduced depends on the centralized mining strategies of various provinces and cities. " Shi Lichen said.

  How much can the price reduction of centralized collection of Chinese patent medicines be reduced? Taking the previous regional centralized procurement as an example, in the publicity list of the second batch of enterprises to be selected for purchasing drugs with quantity published by Jinhua City, Yunnan Baiyao selected compound Danshen tablets (0.3g/ tablet) at a price of 0.18 yuan, and Zhejiang Kangenbei selected ginkgo leaves at a price of 0.71 yuan/tablet (containing 19.2mg of total flavonol glycosides and 4.8mg of terpenoid lactones). The reporter found that the price reduction of the above drugs is about 20%-30%, which is relatively mild compared with the price reduction of chemical drugs.

  Shi Lichen pointed out that for exclusive varieties, the incentive for manufacturers to reduce prices will not be particularly great. However, it is worth noting that the exclusive variety of proprietary Chinese medicines is a relative concept, which is mainly measured from the perspective of the number of manufacturers. If it is extended to the level of indications, many proprietary Chinese medicines generally do not have the so-called exclusive efficacy. Therefore, if the indications or functional indications are similar, the exclusive variety of proprietary Chinese medicines may not be exempted, and once it is included in the centralized purchase, it may face competition with other varieties with indications and functional indications, which will also bring pressure on enterprises to reduce prices.

  Involving a number of A-share listed companies.

  The reporter noted that at present, the collection of Chinese patent medicines led by Guangdong belongs to the stage of soliciting opinions, but if it falls, it may have an impact on the market structure of related drugs.

  Among them, Qingkailing series drugs and Zishen Yutai Pill, the exclusive variety, are important products of Baiyun Mountain. Baiyun Mountain’s 2020 annual report shows that Qingkailing Granules achieved a revenue of 174 million yuan, with a gross profit margin of 53%, and the sales volume of Qingkailing series reached 461 million (bags/sticks/granules); The annual revenue of Zishen Yutai Pills was 342 million yuan, with a gross profit margin of 85.20%. The annual sales volume was 5.67 million boxes, of which 4.138 million boxes were purchased by medical institutions.

  Xiangxue Pharmaceutical, another local listed company in Guangzhou, whose antiviral oral liquid and orange phlegm cough are also planned to be included in the list of centralized purchase. According to Xiangxue Pharmaceutical’s 2020 annual report, antiviral oral liquid and orange series brought 407 million yuan and 119 million yuan respectively, accounting for 17.12% of the company’s current revenue. These two kinds of drugs are mainly concentrated in pharmacies and other terminals.

  Lianhua Qingwen is an important product of Yiling Pharmaceutical. According to the 2020 annual report of Yiling Pharmaceutical, its continuous flower clearing contributed 4.256 billion yuan in revenue, accounting for 48.46% of revenue, up 149.89% year-on-year. Yiling Pharmaceutical Co., Ltd. said that Lianhua Qingwen’s market share in retail terminal cold medicine/heat-clearing category reached 9.86% in 2020, and Lianhua Qingwen’s market share reached 37.9% in the sales revenue of proprietary Chinese medicines for cold medicine in China public medical market in the first half of 2020.

  Tasly owns an exclusive variety of Compound Danshen Dripping Pills. Based on the company’s 2020 financial report, the total revenue of cardiovascular and cerebrovascular drugs including Compound Danshen Dripping Pills is 4.165 billion yuan (the data of Compound Danshen Dripping Pills is unknown). Last year, the drug was purchased by medical institutions for 107 million boxes. Buchang Pharmaceutical, the research and development company of Naoxintong Capsule, has a total revenue of 12.083 billion yuan for cardiovascular and cerebrovascular diseases (including Naoxintong Capsule) last year. The two packaging specifications of the drug are "36 capsules/box" and "48 capsules/box", and the annual purchase volume of the hospital is 41.22 million boxes and 56.84 million boxes respectively.

  According to industry analysis, because the capital market is relatively unfamiliar with the collection of traditional Chinese medicine, the implementation of the policy may cause certain emotional impulses. In recent years, Chinese patent medicines have been suppressed by the policy, and the overall sales growth rate has continued to slow down. Due to the influence of auxiliary drug monitoring and medical insurance payment restrictions, the sales of some large varieties of Chinese traditional medicine injections have continued to decline. If the quantity procurement is introduced later, the Chinese patent medicine market will face greater uncertainty. There is a lack of data on the safety and effectiveness of proprietary Chinese medicines, and the product specifications are more complicated. At present, the country is expected to introduce proprietary Chinese medicines for re-evaluation after listing, and further standardize the proprietary Chinese medicine market. In the long run, it is expected that the introduction of centralized collection of proprietary Chinese medicines will benefit leading enterprises with high-quality resources, which is expected to further enhance the concentration of the industry.

  News depth  

  How to avoid the upstream price increase making it difficult for the winning bidder to perform?

  There should be more supporting policies for centralized collection of Chinese herbal medicines.

  "The varieties of Chinese patent medicines that are planned to be collected this time involve 216 kinds of Chinese medicinal materials, of which 76 kinds of medicinal materials have increased by more than 10%, accounting for 35.19%, and the overall increase is 21.86%, which is higher than the average increase of market conditions in the past five years." Jia Haibin, founder of the big data platform of Tiandi Yuntu Chinese medicine industry, told the Yangcheng Evening News reporter that centralized collection of Chinese medicine is the only way for medical insurance to control fees and reduce drug prices, but the market background of continuous general increase in Chinese medicine prices should be included in the policy consideration, otherwise it is easy to happen that the winning bidder cannot fulfill the delivery due to the price increase of upstream Chinese medicine.

  Jia Haibin pointed out that Chinese medicine is different from standard products such as chemical drugs and biological products, and the source of raw materials is the core of its quality control. At present, it is still difficult to fully implement the policy of centralized collection of traditional Chinese medicine, and it is highly probable that a small range and a small number of varieties will be tested to improve standards and processes and make up for policy loopholes. With the continuous implementation of centralized purchasing, on the one hand, major enterprises will continue to increase their efforts to enter the producing areas and strengthen the strategic reserve of core raw materials. On the other hand, the centralized procurement organization department will also tilt towards "the traceability of authentic medicinal materials" in terms of scoring standards and quality level division, which will play a positive role in accelerating the construction of traceability system of Chinese herbal medicines and improving the overall quality level of Chinese herbal medicines.

  "It is suggested that the channels of appeal should be further opened." Shi Lichen suggested that in the centralized procurement of proprietary Chinese medicines, it should be suggested to establish a smoother communication mechanism, so that the selected enterprises can timely feedback the supply problems of raw materials in the performance of the procurement contract, and introduce more supporting policies to ensure the stable supply of drugs after winning the bid.

Tens of millions of powders and "explosive manufacturing machines", Tik Tok redefines the way for musicians to "go out of the circle"

"Be a lifetime, happy for a few days, a road is divided into two sides, whichever side you want to go. I’m not afraid if I’m not afraid. I’m a born child. It’s raining hard and the sun is shining. I just dare to work hard. "

Nostalgic songs in Minnan, sweet and clear voice, collided with a strong spark. Some fans wrote in the comments: "It’s so nice and comfortable, in a single loop." Its cover version in Minnan and the cover version in Mandarin both won 80W+ praise in Tik Tok, which indicated that this song "Born after Datian" was thoroughly sung by this sweet girl with a round face of 23 years old named Wang Yumeng. After that, "симпа" was praised by 309W, which made Wang Yumeng further out of the circle.

In the era of short video, the Internet has changed the path of traditional musicians, making this new Z-generation singer rise inexorably within half a year.How was this popular singer musician born? What kind of changes does the music industry reflect behind it?

Wang Yumeng’ s fans of the Royal Sister’ s heart Loli’ s voice broke through 10 million.How did you do that?

  

"Beautiful people and sweet songs" and "talented women" are part of Wang Yumeng’s labels, but they are far from the whole charm.

She hasThe soft and cute appearance of the neighbor with affinity and the recognizable voice are good at controlling the extremely different styles such as sadness, lyricism, cheerfulness and even opera cavity, and can sing eight languages such as Minnan, Russian and Cantonese.His masterpieces include The Return of the Prodigal Son, Born after Daejeon, симпа, Huo Yuanjia and so on. In addition, she can write her own lyrics and compose music. This Shandong girl, born in 1998, has become the hottest singer in online celebrity with many explosive cover songs.

Although she became famous at a young age, Wang Yumeng always maintained the habit of live interaction and comment interaction with fans. She and her fans called each other "idiots" and also drew lottery interactions, often expressing her gratitude to them.

Besides Wang Yumeng’s singing voice, there is also her who surprises the industry.It’s like sitting on a rocket.According to statistics, Wang Yumeng gained 2 million fans in 12 days, and the number of fans rose from more than 1 million to 6 million in a few months, and rose to 10 million in half a year. His influence soared rapidly and he won several hot searches in Tik Tok stations.

Singing and cuteness alone are obviously not enough to explain such achievements.The soaring fans of Wang Yumeng have something to do with the operation of Tik Tok Platform.Statistics show that 74% of Wang Yumeng’s fans are men, mostly 18-23 years old, who are concentrated in new first-tier cities. The above characteristics of fan portraits mean that they are not easy to appreciate online celebrity idols whose faces are vague, but are more likely to be attracted by individuals with distinctive personalities, which can be summarized as "starting with their looks, being loyal to their talents and being trapped in their personalities".

Tik Tok is aware of this,Combining with Wang Yumeng’s own honest and frank personality, this paper creates a set of "the contrast of the sound of Royal Sister’s heart and Lori" to strengthen its memory, recognition and love."Wang Yumeng responds to the voice query", "Wang Yumeng is so cute" and "How suitable Wang Yumeng is for Children’s Day" and other related hot searches are all centered on personal characteristics such as straightforwardness, cuteness and voice characteristics, which enhances individuality and realism. For example, in the live broadcast, "Why do you sing with your voice?" She responded, "If you don’t like listening, you can go out, and if you don’t like listening, you can row away."

Based on the perfect "short video+live broadcast" ecology, the platform consciously strengthens the linkage between talents and expands the horizontal "extension" and vertical "retention" of Wang Yumeng’s related content.For example, the live broadcast linked with Daren’s cute fart brought a hot search topic "How naive is cute fart Wang Yumeng". In addition, many accounts produced UGC content about her, which promoted the coverage of its influence to be constantly broken;

In addition, the platform always emphasizes unity in style, scene and operation.Pay attention to the consistency of people and strengthen memory. Each singing video is a close shot, sung in the same background, and most of the national songs are dressed in cheongsam and other details, which together form the "Wang Yumeng" IP.

The above methodology can undoubtedly be copied and applied to the operation of other musicians.Differentiated operation combined with personal characteristics, "short video+live broadcast" linkage, long-term creation, etc. all have considerable practical value, and the effect can be directly quantified and immediately corrected by feedback.

Therefore, it is not difficult to understand why a large number of amateur singers, such as Luo Xiaoan, Wang Zai Xiaoqiao and Chuanzi Suona, can rapidly grow into online celebrity here, and a large number of explosive songs can be born in Tik Tok. Under the circumstance that it is difficult for musicians to get out of the ring, many musicians have completed the rapid "cold start" and "explosive powder increase" here for several years in a row, which proves the continuous explosive power of Tik Tok.

When we look at it,Common ground of native musicians in Tik Tok.It can be seen that they are "thousands of people and thousands of faces" in image and have a clear recognition of people; Gradually grow up in the company of the audience, so it also has a deeper user emotional stickiness; At the same time, the highlight of career is mostly the explosion after long-term accumulation, which is sustainable.

Why Tik Tok has always been an "explosive manufacturing machine"And "phenomenal musicians pushing hands"?

  

In fact, like Wang Yumeng, there are many Tik Tok musicians with "talent+hard work" and personal characteristics. They are either good at writing or performing, constantly injecting novel ideas that break the conventional shackles into the whole music industry, and endowing explosive songs with deeper and richer connotations.

As far as explosive tracks are concerned,Some give positive energy to rap.In this summer’s hottest variety show "Brother Who Pierces the Thorns", "Flying in the Sky" exploded all over the network, and the broadcast volume of related topics in Tik Tok broke 1.02 billion, and countless people shouted "Go to the Top", and the original singer "Saddoggy" (formerly known as Hao An Jianyuan) in Tik Tok also rose rapidly. The 24-year-old boy showed his love for his hometown and his open mind that "the cover is better than the original" in an interview with Hebei Youth Daily’s Green Bean News. "I was shocked by the truth of Nathan Scott Lee’s singing, because of his performance on the spot and his stability, including his image and voice. I think all aspects are really great."

Some turn small love into great love, hitting the tears of countless people."I look up at the starry sky you have seen, and meet again after a hundred years of time and space." On the eve of the centenary of the founding of the Party, CCTV military, CCTV news, People’s Daily new media and other central media, with the tear force of the explosive song "Misplaced Time and Space" and a three-minute video clip, showed the great changes of honor and disgrace in the new China in the past 100 years and aroused patriotic resonance.

As far as the musicians out of the circle are concerned, the recent rising momentum is rapid, and the violin can be used to interpret all kinds of pop songs. Sichuan suona, a folk musical instrument, can be used to interpret the top 100 DJ electronic songs and realize the mix of traditional and modern; As well as being good at guitar, electronic organ and other musical instruments, he always plays and sings at night, bringing a "unplugged concert" to Luo Xiaoan.

As far as music theme activities are concerned, in the "Children’s Memories Killing" activity, classic songs of the 80s and 90s, such as Digital Baby, China Little Master, Young Hero Little Nezha, created a strong nostalgic atmosphere in the station, and the festive ceremony was full of sense; In the activity of "One Man, One Song Cheers for China Team", many musicians such as Dai Yutong _, Wang Xiaoshuai, and V Ye performed Olympic refueling songs in their own ways, conveying the Olympic spirit, and the emotional cohesion of music was vividly displayed here.

To sum up, with the upgrading of short video song consumption, a large number of new original songs are constantly put on every day, and users vote with their thumbs.The logic of vibrato blasting is iterating.Explosions are gradually "non-homogeneous", and it is often difficult to reproduce the myth by a single copy of the existing explosions, and more diversified styles can meet the market demand. The above-mentioned explosive songs and online celebrity musicians are related to rap, antique, classical and other genre elements; The improvement of user threshold requires stronger personal recognition and creative freshness.

With the logic iteration of explosions, Tik Tok’s corresponding music operation methods are constantly upgraded.One is to pay attention to the ecological linkage between multiple musicians, such as the linkage between Strictlyviolin Xunbo and "runaway steamed bread"; The second is that music and film ecology get through. Original music provides material for film and television "second creation", which promotes film and television announcement and UGC content output, which in turn promotes music to break the circle; The third is to launch activities at specific time nodes, lead hotspots, and continuously update themselves; The fourth is the official end, focusing on supporting waist musicians, focusing on personalization and differentiation in the whole IP training process, and the long tail effect continues to break out.

Then, behind the operational gameplay,What is the underlying logic that supports Tik Tok to become an "explosion-making machine" and a "phenomenon-level musician pusher"?

First of all,Music is the DNA since the birth of Tik Tok products, and it is an essential element in every short video.Its widely used scenes stimulate the original vitality of music, its huge daily flow pool of 600 million, and its diverse and inclusive creative atmosphere make it possible for every genre to find a bosom friend here;

Secondly,Tik Tok has built a rich and complete music ecology, with a large number of music practitioners, a wide range of application scenarios, mature rising channels and users with pan-music hobbies.According to the 2020 Tik Tok Music Ecological Data Report, the top 10 explosive songs in Tik Tok have a total broadcast volume of 94.5 billion. In the first half of 2020 alone, the number of musicians in Tik Tok increased by nearly 30,000, and it continues to maintain steady growth. In the past six months, the cumulative number of musicians in Tik Tok has exceeded 300 million, 6 musicians have exceeded 10 million, and 23 musicians have exceeded 5 million. Musicians such as Liu Yuning became popular in Tik Tok and "rose" to become stars;

Thirdly, the platform continuously strengthens its technical capabilities.Through the precise matching of big data and the decentralized algorithm mechanism, it helps waist musicians to go out of the circle.Witness the growth of non-head musicians, thus optimizing the entire creator structure;

Finally, Tik Tok alwaysInsist on supporting musicians from two dimensions: flow and income.With the daily live broadcast and online concert as the main engines to increase musicians’ income, a series of support plans such as "Sound Making Action", "Seeing Music Plan", "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan" and "Jupiter Plan" were launched to help musicians "have both the moon and the penny" and prolong their life cycle.

Thanks to the above efforts, the whole music ecology of Tik Tok has been able to grow continuously and become a "Hundred Flowers Garden" with rich categories.

Let musicians go from "being heard" to "being loved",Tik Tok Xuanfa promotes industrial change.

  

According to third-party data, the market size of digital music industry will exceed 74 billion yuan in 2021. Musicians are the key driving force in the development of the music industry. After realizing the huge potential of the domestic music market, many platforms have increased their layout. As a result, a series of phenomena, such as the upstream layout of the content production end, the emphasis on original copyright, the focus on the young market, and the more intense "competition" for musicians, have become a general trend in the industry. butHow to fundamentally improve the situation of musicians is still an unresolved issue.

The "2020 China Musicians Report" released by China Communication University shows that the musicians in China show the following major trends:Income increased year-on-year, but it is still low compared with developed countries.52% of musicians have no music income;Revenue from short video live broadcast platform has increased.37% of musicians have live broadcast behavior, and 62% of them have received live broadcast income;For waist and tail musicians, how to break the circle and increase income is the pain point.

Compared with other platforms, Tik Tok has the following unique advantages: other platforms either stay in the traditional stage of "listening to music" or music is separated from other content, while on Tik Tok, music is "viewable and playable", which forms a deep integration with the overall content and activates the ecological vitality of music;

In terms of the speed of powder increase, based on the daily traffic and activity advantages of the national short video application of 600 million, as well as the distribution advantages, the powder increase is obviously faster than other platforms, directly hitting the pain points mentioned above, helping musicians to burst out of the circle overnight, from "being heard" to "being loved";

In terms of gameplay, Tik Tok’s richer and more diverse gameplay brings more interesting musical creative expressions, such as national cover, fancy props or cross-dressing challenges, which inspires musicians’ creative inspiration; In terms of cash and flow support, Tik Tok became the first person in the short video industry to implement the "100 million yuan subsidy plan" for musicians, and the subsidy was even stronger.

What does the platform leave behind for the persistent cultivation of musicians? With the decline of the traditional music industry, the trend of music digitalization is unstoppable, from the explosive songs on the Spring Festival Evening to the musicians.Tik Tok constantly breaks down barriers and delivers new blood to the industry.; From "listening to music" and "watching music" to "playing music", Tik Tok has not only changed the mode of music announcement, but also gone deeper and deeper into the upstream, transforming the production mode with big data capabilities and shortening the music production cycle.Promote the rapid extension, upgrading and integration of industrial ecology to multiple fields.; When more musicians from the source of creation "make people sing songs out of the circle", the income will increase and attract more outstanding talents to enter, and it will alsoActivate the whole music industry chain and form a positive cycle.

Who is the musician who will become popular in Tik Tok next time? We will continue to pay attention.

Shenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot Search

Shenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot SearchShenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot Search

01 Take a macro look

# Shenzhen takes the lead in legislating for autonomous driving

On July 5, the Regulations on the Management of Intelligent Networked Vehicles in Shenzhen Special Economic Zone passed the deliberation and came into force on August 1, 2022. This is the first domestic regulation regulating intelligent networked vehicle management, which consists of nine chapters and sixty-four articles, including general rules, road testing and demonstration applications, access and registration, use management, vehicle-road collaborative infrastructure, network security and data protection, traffic accidents and violation handling, legal responsibilities and supplementary provisions. The "Regulations" is the first official management document in China to divide important issues such as the rights and responsibilities of L3 and above autopilot in detail, and it is expected that Shenzhen will continue to issue more detailed normative documents in the future.

Comments:In the history of autonomous driving in China, it is a landmark worthy of recording.

# China has completed the first phase of intelligent networked automobile standard system construction.

On July 16th, the National Automobile Standardization Technical Committee said that China has completed the construction of the first-stage intelligent networked automobile standard system, and by 2030, China will add more than 100 intelligent networked automobile standards. It is said that in the first phase of China’s intelligent networked automobile standard system, 39 related standards have been submitted for approval, and China has initially established an intelligent networked automobile standard system that can support driver assistance and low-level automatic driving. There are 19 international standards and regulations led and formulated by China.

Comments:It will provide support and guarantee for the development of intelligent networked automobile industry.

# "Research Achievements of Automotive Chip Standard System Construction" released

On July 20th, China Automotive Chip Industry Innovation Strategic Alliance released "Research Achievements of Automotive Chip Standard System Construction". At present, 15 automobile chip standards have been formulated and published, covering the general requirements, reliability, functional safety, system matching test, vehicle matching test and other fields of automobile control chips, communication chips and power semiconductors.

Comments:The Long March took the first step.

# The junction of Jiangsu, Zhejiang and Shanghai will be the first to open the autopilot test road.

On July 28th, "Several Measures on Accelerating the Development of Digital Economy in the Yangtze River Delta Eco-green Integration Development Demonstration Zone" was issued, which pointed out that the junction of Shanghai, Jiangsu and Zhejiang will work together to build a leading vehicle-road collaborative demonstration zone in China. It is reported that the demonstration area will enrich the open test road scenes of autonomous driving, and explore and promote the construction of open test road scenes in water town living room, Huandianshan Lake and National Intelligent Networked Automobile (Jiashan, Zhejiang) demonstration area.

Comments:Integrated development to create the growth pole of autonomous driving.

Take a look at business applications.

# Radish Run Opens the Pilot of Autopilot Commercialization in Wuhan

On July 5, Baidu Apollo announced that its self-driving travel service platform "Radish Run" started a commercial pilot in Wuhan Economic Development Zone to provide self-driving paid travel services to the public. According to the plan, the pilot service will cover 166 kilometers of roads within 30 square kilometers of the Economic Development Zone, and 63 recommended boarding points will be set up. The service time will last from 9: 00 am to 17: 00.

Comments:The scope of self-driving travel services has been further expanded.

# Beijing launches the first commercial pilot of unmanned travel in China.

On July 20th, Beijing officially opened the first domestic unmanned travel service commercialization pilot. Baidu and Xiaoma Zhixing became the first batch of licensed enterprises, and invested 30 main driving unmanned vehicles within 60 square kilometers of the core area of the Economic Development Zone to carry out normalized toll collection services.

Comments:This indicates that the domestic unmanned travel service has entered a new stage of commercialization pilot from demonstration operation.

# Feibu Technology Cheluyun Application Fully Landing in Nantong Port

On July 27th, with the approval of the coastline of the container terminal in Lvsi Qibu Port Area, the application scheme of smart port with integrated vehicle, road and cloud built by Feibu Technology for Nantong Port also passed the acceptance test recently and was officially delivered to customers. The solution includes products and services such as car-side driverless, roadside intelligent perception and cloud scheduling management.

Comments:The commercial application of the automated transport queue composed of multiple vehicles, such as automatic driving truck +IGV, has reached a new level.

Take a look at enterprise dynamics.

# Volkswagen and Bosch cooperate to develop L2/L3 autopilot technology.

On July 6th, Volkswagen and Bosch obtained permission from the German Cartel Office and began to cooperate in developing autonomous driving technology. The two sides will cooperate on L2 /L3 autonomous driving technology, and the new technology will be deployed on the vehicles of Volkswagen Group in 2023. In addition, the two sides will also develop L3-level automatic driving function based on expressway.

Comments:The combination of Bosch and Volkswagen will further enhance their competitiveness in the field of autonomous driving, and it will also promote their smooth electrification transformation.

# Mercedes-Benz and Tencent signed a memorandum of cooperation.

On July 11th, Daimler Greater China Investment Co., Ltd. signed a memorandum of cooperation with Tencent Cloud Computing (Beijing) Co., Ltd. to carry out strategic cooperation in the field of high-level autonomous driving, and use cloud computing, big data and artificial intelligence technologies to speed up the simulation, testing and application of Mercedes-Benz autonomous driving technology. According to reports, the cooperation will also establish a joint laboratory for autonomous driving to support the joint research and development of autonomous driving technology between Mercedes-Benz and NVIDIA in China.

Comments:Can a strong alliance occupy a place in the fierce competition in the field of autonomous driving?

# Amazon Cloud Technology expounds the automotive industry solution

On July 14th, Amazon Cloud Technology announced that it will define the digital scenes of the three major automobile industries around autonomous driving, car networking and software, and empower the digital transformation of the automobile industry. It will help car companies to build an end-to-end closed loop of autopilot data centered on the autopilot data lake, and use its infrastructure in 84 available areas in 26 regions around the world to allow car companies to build a car networking platform. It can also integrate Amazon Intelligent Personal Assistant Amazon Alexa to provide users with voice interaction in the car, and so on.

Comments:The temptation of the self-driving car industry is not small, and the leader in the cloud computing industry has also taken a share.

# BYD or self-developed smart driving chip

On July 15th, it was learned from a number of people familiar with the matter that BYD was planning to independently develop a special chip for intelligent driving. The project was led by BYD’s semiconductor team, and it has already sent a demand to the design company. At the same time, it is also recruiting a BSP(Board Support Package) technical team. If the progress is fast, it is expected that the film can be streamed at the end of the year.

Comments:Intelligence is a battleground for military strategists, and BYD’s layout comes naturally.

# Baidu Apollo RT6 released

On July 21st, Baidu released the sixth generation mass-produced unmanned vehicle-Apollo RT6. The new car has the full unmanned driving ability of complex urban roads, and the cost is 250,000 yuan. Its biggest feature lies in the forward research and development. Apollo RT6 is the first model based on Robotaxi forward design and development. According to the plan, Apollo RT6 will be the first to be put into use in radish fast running, and will be put into trial operation in small batches in the second half of 2023, operating in 65 cities in 2025 and covering 100 cities in 2030.

Comments:Positive research and development helps Baidu to make great strides in the field of autonomous driving.

# Iflytek: It has cooperated with more than 90% independent and joint venture car companies.

Recently, Iflytek said on the investor interaction platform that the company’s cooperation in automotive intelligent products has covered more than 90% of China’s mainstream independent brands and joint-venture brand car manufacturers, including BYD, Weilai, Ideality, Gaohe, Weimar, Zero Run and other new energy car manufacturers.

Comments:Iflytek’s circle of friends keeps expanding.

# Xiaoma Zhixing and Sany Heavy Truck set up a joint venture company.

On July 28th, Xiaoma Zhixing and Sany Heavy Truck announced that they would set up a joint venture company to develop, produce and sell L4 self-driving heavy truck products and jointly build a high-end self-driving heavy truck brand. The joint venture company plans to start small-scale mass production delivery in 2022. In 2024, it will further integrate Xiaoma Zhixing’s virtual driver capability, as well as Sany Heavy Truck’s drive-by-wire chassis and vehicle development capability, and mass-produce high-end self-driving heavy truck products. In a few years, the annual output is expected to exceed 10,000 vehicles.

Comments:The development of self-driving heavy trucks has reached a new level.

04 capital trends a stroke.

# Xinqing Technology completed nearly one billion yuan in Series A financing.

On July 19th, Xinqing Technology successfully completed nearly one billion yuan of Series A financing. The financing funds are planned to be used for the batch supply of existing products and the next stage of R&D and deployment of vehicle-mounted chips with high computing power. This round of financing was led by Sequoia Capital, and Neusoft Capital, Bosch’s Boyuan Capital and SMIC Juyuan participated in the investment. It is reported that this is the largest single financing in the field of automotive chip design in China in the first half of 2022.

Comments:Automotive chips are the best in the industry.

# Weilai Capital leads the unmanned sanitation company Yunchuang Zhixing Pre-A round.

On July 19th, Weilai Capital announced that it would lead the investment in the Pre-A round of financing of Yunchuangzhi, an unmanned sanitation company, which will be used for the research and development of the company’s core technology, the large-scale mass production and the wider commercial deployment. Founded in March 2021, Yunchuang Zhixing is an autonomous driving company focusing on the sanitation industry and is committed to creating an overall solution for unmanned sanitation operations.

Comments:Subdivide the track or take the lead in breaking the bottleneck of large-scale application in the industry.

# Yuntu Semiconductor completed hundreds of millions of A+ rounds of financing.

On July 29th, Yuntu Semiconductor announced the completion of several hundred million yuan A+ round financing. Xiaomi Investment and Lianxin Capital continued to increase, and new institutions such as Jinbang Capital, BAIC Investment, Core Kinetic Energy, Huitianfu and Yongxin Capital increased their investment. It is reported that this round of financing funds will be mainly used for the research and development of next-generation products and the mass production and sales of L and M series chips.

Comments:The strength of the seed player of the car gauge chip should not be underestimated.

05 talk about personnel changes

# Tucson Future Co-founder Huang Zezhen resigned

On July 5, according to media reports, Huang Zehua, the future co-founder and vice president of engineering of Tucson, left his post in October 2021 and will start a business in the field of trucks. According to Tianyan’s enterprise information, in April this year, Huang Zehua established a company called "Zero One Smart Card". According to industry insiders, the direction of Zero One Smart Card is to provide truck hardware for autonomous driving software companies and become the "Wei Xiaoli" in the domestic truck industry.

Comments:The smart truck industry needs new forces to stir the pool water.

# Chen Yilun, Chief Architect of Huawei Car BU, resigned.

On July 13th, according to media reports, Chen Yilunbo, CTO of Huawei’s autonomous driving system and chief scientist of Car BU, recently left his post to join Dr. Zhang Yaqin of Tsinghua and Tsinghua University Intelligent Industry Research Institute (AIR) as the chief expert in the direction of intelligent robots. Chen Yilun led the full-stack research and development of Huawei’s first-generation autopilot system from 0 to 1.

Comments:The result of Huawei’s organizational structure adjustment.

# Former UBS Group AG executive Hou Yanzhen became CFO of Heduo Technology.

On July 18th, Heduo Technology announced that Hou Yankun, the former Asian vice chairman and managing director of UBS Group AG Global Investment Banking Department, was appointed as the company’s chief financial officer, in charge of the company’s capital operation, finance and strategy-related work. According to the data, Hou Yankun has worked in many internationally renowned financial institutions such as Swiss Bank, Nomura International and Lehman Brothers, and has nearly 20 years of experience in securities research and investment and financing in the automotive and machinery industries. He has led a team to complete domestic and foreign capital market financing projects such as LI, Weilai Automobile, BYD, Geely, Volvo, Contemporary Amperex Technology Co., Limited and Junsheng Electronics.

Comments:With the participation of financial background executives, the operation of Heduo Technology Capital may be smoother.

# Lenovo Group intensively recruits automotive R&D talents.

Recently, Lenovo Group began to intensively recruit automotive R&D talents through official channels. Lenovo’s open positions include autopilot engineering director, in-vehicle infotainment system director, senior hardware/software manager, etc. In addition, LR VC Lab related positions have been opened. Earlier, Yang Yuanqing, chairman of Lenovo Group, said in an interview that Lenovo was determined not to build cars, but to put limited energy and resources on a clear track.

Comments:No cars, but layout.

Listen to international news.

# Volkswagen will support the "pay on demand" mode of autonomous driving.

On July 10th, Dirk Hilgenberg, CEO of Cariad, a software division of Volkswagen Group, said that Volkswagen will provide a pay-as-you-go mode in the autopilot function, which means that the Volkswagen autopilot assistance system will support the option of paying by mileage in the future. However, he did not disclose the charging standard.

Comments:Volkswagen uses autonomous driving to develop new profit points.

# GM and Ford apply for the deployment of self-driving cars without steering wheel

On July 21st, General Motors and Ford Motor Company applied to the American automobile safety regulatory agency for exemption, allowing the deployment of a certain number of self-driving cars without artificial control devices such as steering wheel and brake pedal. Both automakers hope to deploy as many as 2,500 cars for carpooling and distribution services every year, which is the maximum number allowed by law.

Comments:The form of self-driving cars is evolving to imagination.

#Cruise will launch a self-driving taxi service in Dubai

On July 24th, Cruise has tried to launch a self-driving taxi service in Dubai. According to the Dubai Road and Transportation Authority (RTA), Cruise has sent two Chevrolet Bolt electric cars equipped with autonomous driving systems to Dubai just a few weeks after it officially launched its commercial driverless business in San Francisco, and started to draw a map of the city, in order to prepare for the official launch of autonomous driving commercial services in the local area in 2023.

Comments:The agreement with Dubai marks Cruise’s major expansion plan.

Explore 07 cutting-edge technology

# Tesla will demonstrate Steam integration next month.

On July 16, Tesla CEO Musk said in response to a netizen’s question about Tesla games, "We have made progress in Steam integration and may give a demonstration next month." On February 23 this year, in response to a question from a Twitter user, Musk said that Tesla was studying transplanting Steam games (in batches) into the car.

Comments:In-car entertainment, a valuable gold mine, is being developed.

# Apple applied for a patent for professional mixed reality headphones.

On July 18th, Apple applied for a new patent: a patent for professional mixed reality headphones for self-driving cars without windows. Windows are originally unsafe, which will increase the cost. By providing a virtual view of the real environment or the simulated environment, the VR system can reduce or eliminate the need for windows for self-driving cars, thus allowing the windows of vehicles to be smaller, or directly canceling the windows, thus making self-driving cars safer, smaller and cheaper.

Comments:Virtual reality technology may change the structure of self-driving vehicles.

# Sony will develop new autopilot sensors

On July 19th, Sony Group announced that it will develop a new self-driving sensor, which will reduce the power consumption by 70% and increase the driving range of electric vehicles (EVs). The sensor will be manufactured by Sony Semiconductor Solutions and paired with new software developed by the startup Tier IV. The two companies hope to achieve L4 technology by 2030, allowing cars to drive automatically under certain conditions.

Comments:Sony black technology may make the driving range no longer anxious.

Futian joined hands with volleyball experts to cheer China women’s volleyball team for London.

  On July 17th, "Foton Motor joined hands with volleyball experts to cheer for the China National Women’s Volleyball Team" was held in the car. Zhang Rongfang, secretary of the Party Committee of the Volleyball Management Center of the State General Administration of Sport, Song Nina, former Olympic champion of the China National Women’s Volleyball Team, car volleyball experts and car-related leaders attended the event.

  At the event site, Zhao Jingguang, Deputy Secretary of the Automobile Party Committee, handed the banner of cheering for 10,000 people to Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration. Zhang Rongfang said: "Thanks to the car and the people of the whole country for their support to the China Women’s Volleyball Team, I believe that the China Women’s Volleyball Team will definitely play a hard-working and enterprising spirit in the Olympic Games."

  Ignite Chinese people’s Olympic passion, and volleyball experts cheer for the war.

  As a representative of independent brand commercial vehicles, Automobiles has been giving full support to sports events. This year, Automobiles joined hands with China National Volleyball Team in high profile and became its senior sponsor. The company’s four products —— Pioneer pickup truck, Ouhui bus, Montague MPV and Omar light truck —— have become special vehicles for China national volleyball team training, players, coaches and equipment, respectively, supporting the national women’s volleyball team to go to London Olympic Games.

  In order to ignite the national people’s Olympic passion, popularize and popularize volleyball, the automobile held the exhibition tour of "Automobile Supporting China National Women’s Volleyball Team to Join the Olympic Cheering Team in China" in June and July. It passes through 8 stops in Beijing, Harbin, Shenyang, Jinan, Shanghai, Guangzhou, Fuzhou and Changsha, with a total journey of 6,300 kilometers. Olympic women’s volleyball champions hao yang, Zhang Yuehong, Song Nina, Zhang Na, Xue Ming and Liu Yanan interacted with hundreds of thousands of fans, and collected more than 10,000 people’s good wishes for China women’s volleyball team during the event. In addition to the national tour, Auto also launched the online volleyball talent contest, which received the positive response and participation of 20 million netizens across the country. After layers of screening, six people, including Ji Longlong and Luo Yang, stood out. They will fly to London on July 27th to give a cheering performance outside the Olympic Games and watch the China women’s volleyball match in the Olympic Games.

  Huo Yan, deputy director of automobile brand, said: "Supporting China women’s volleyball team to go to London Olympic Games is the internal demand of automobile to repay society, contribute to public welfare and practice corporate social citizenship responsibility. At the same time, this is also highly integrated with the company’s internationalization strategy, which will help global consumers understand the strength and brand spirit of automobile enterprises and enhance our brand awareness. "

  At the event site, Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration, and Song Nina, former Olympic champion of the China National Women’s Volleyball Team, also jointly launched the "Car Cheering for the Olympic Women’s Volleyball Team" with car leaders, and launched the first stick of the relay activity. It is reported that this activity is an important part of the series of activities of "World Brand, Galloping London" to cheer China women’s volleyball team for London. Volleyball fans can visit the "World Brand Galloping London" area for details.

  It is also known that in order to further expand the public’s attention to the Olympic volleyball events, the car will also hold the "Car Cheers for the Olympic Carnival" from August 4 to 7, including watching the live broadcast of the women’s volleyball game, the "grassroots" volleyball adult performance and the volleyball championship.

  Participate in sports marketing and realize value jump.

  In the recently released "China 500 Most Valuable Brands" list in 2012 (the 9th), automobiles ranked 34th, 4th and 1st in commerce with a brand value of 42.865 billion yuan. The continuous improvement of automobile brand value is inseparable from the continuous promotion of company strategy and a series of unique events.

  Aiming at the specific consumer groups of each product brand, the automobile launched a series of special activities on the platform of sports events. Aoling Light Truck is the only designated racing car for Le Mans Light Truck Rally in China. GTL of Ou Man, the world standard heavy truck, goes to the Ring Tower Rally. L, Ou Hui of Ou Man serves as the official designated car for the first professional road cycling race around Beijing in 2011. Pickup truck is designated as the only designated car for the 2012 China Pickup Cross-country Challenge. From industry events to international events, and from domestic market to international market, the sub-brands of automobiles are advancing the internationalization strategy step by step.

  From Beijing to London, the international image of automobiles has become clearer. "Creation of World Brand Beijing" has been implemented from slogan to every step of development.