标签： 杭州桑拿洗浴论坛

　　[Car History] The brand’s flagship model CROWN was born in 1955 and has undergone more than half of its evolution. As one of the earliest imported luxury cars to enter the Chinese market, the Crown has a high degree of recognition in people’s hearts. On December 25, 2012, the 14th generation of the Crown was officially released in Japan. The newly released Crown has been further improved in all aspects. At the same time as the launch of the new Crown, we will also review the development of the Crown car series.

Notes: Since the Crown car series has 14 generations of models and is longer, this article will be divided into two chapters for everyone to introduce, the first one introduces the evolution history of the first to seventh generation models.

◆ Toyota CrownOriginAnd its birth background (early 1950s)
　　Built specifically for the business market

　　In the early 1950s, in order to better meet the growing demand for corporate vehicles in Japan, Toyota began to develop the Crown sedan for business people, preparing to replace the previous RH model. However, Toyota was not sure whether the new design of the Crown would be acceptable to the market, so it also launched a slightly more conservative design of the Master model, mainly for the taxi market. However, due to the popularity of the Crown, Toyota discontinued the Master and changed its factory to produce the Crown.

　　The RH, also known as the Super, was the fourth generation of Toyota’s first SA line-up after World War II, when the more competitive Crown replaced the RH as the mainstay in 1955.

Toyota’s first-generation Crown (1955-1962)
　　Features: Compact/with open doors

　　In January 1955, the first generation of Toyota’s self-produced Crown sedan was officially launched, and the first Crown was personally driven off the production line by President Hideji Toyota. The crown at that time had typical characteristics of the times in terms of styling design. The first generation of the crown used a ship-shaped body, the front of the car had two independent cylindrical headlights, the prominent cover was designed with prisms, the grille was designed with two layers inside and outside, and the lower bumper was also designed to be more prominent.

　　The most distinctive design on the sides of the car is the folio of the front and rear doors to make it easier for passengers to get on and off. The same design was used on Toyota’s first model, the AA. The straight line at the rear of the body extends to the rear of the car, and the luggage compartment cover is designed to be streamlined.

　　In today’s standards, Toyota’s first-generation crown is just one, its length, width and height are: 4285mm × 1679mm × 1524mm, 2530mm, and its body size is close to today’s. The curb weight of the first-generation crown is 1152kg.

　　The first generation of Toyota Crown was exported overseas, so there are both left and right rudder forms. The design of the car is very simple, the shift lever is located on the side of the steering column, and the central control part is made of metal. Except for simple instrument display and light control, there are only a few functional configurations. The front and rear seats of the first generation of Crown are all integrated headless design, which can seat up to six people.

　　In the power part, the Crown was originally equipped with a Toyota R series 4-cylinder engine with a displacement of 1.5L and a maximum of 49 horsepower. It transmitted engine power to the rear wheels at 3 speeds. In the chassis part, the structure of the first-generation Crown was an independent front suspension and a non-independent rear suspension.

　　In December 1955, Toyota introduced the Crown Deluxe Edition, which turned the left and right windshields into one piece, and upgraded the radio and warm air to standard configuration. In October 1958, the Crown ushered in the first facelift, and the changes in the new car were mainly reflected in the appearance and power. The front face was redesigned, the headlights were added with a protective cover, the grille style was more holistic, the trim strips on the side of the body were extended to the rear, the trunk cover became angular, and the area of the taillights was also increased. In terms of power, the facelift model followed the R series 1.5L engine, but the power output of the standard version was increased to 61 horsepower, and the power output of the deluxe version was increased to 63 horsepower.

　　In October 1959, Toyota first launched the equipped Crown model, which was also the first diesel sedan in Japan. It was equipped with the Toyota C series engine with a displacement of 1.5L and a maximum power of only 40 horsepower. In October 1960, the Crown ushered in a facelift again. The new car was equipped with a new 1.9L 3R engine, and the transmission part could choose 2 speeds in addition to a 3-speed manual transmission. The 1.9L power version was originally only equipped with the Crown Deluxe Edition (maximum power 96 horsepower). In April 1961, the Crown Standard Edition was also equipped with a 1.9L engine (maximum power 86 horsepower).

　　In terms of special editions, the first-generation Crown was introduced as a taxi version in March 1959, in addition to two commercial vehicle editions: and.

　　From 1957 to 1960, the first-generation Crown became the first Japanese car to be exported to the United States, but it sold only 287 units. To promote the reliability of the Crown, Toyota held long-distance endurance races from Los Angeles to New York. Unfortunately, it did not have a positive effect because the Crown withdrew from the race shortly after the start of the race.

　　The Crown was "unsuitable" in the United States, because the car was only equipped with a small 1.5L engine in the face of the characteristics of Japanese road conditions at the time (mud, low speed, unpaved). The embarrassment of insufficient power caused the Crown to be criticized in the United States. Even after being upgraded to a more powerful engine, sales still did not improve.

Recently, the one-stop car information, trading and service platform Dcar released the latest weekly sales list of China’s new energy market (10.16-10.22). The data shows that the much-watched Wenjie M7 sold a total of 2,461 units last week, only 12 units short of the weekly sales of the ideal L8, which makes the new car-making force "First Brother" feel pressure. However, the ideal under pressure did not drop the chain. Last week’s sales were still "far ahead", reaching a weekly sales volume of 9,100 units, which is exactly the sum of Xiaopeng and NIO. There is little suspense that the sales volume in October broke 40,000.

On September 12, the new Wenjie M7 jointly launched by Huawei and Sailis was officially released. After the car was launched, it set a record of "50,000 units in 25 days and 7,000 units in a single day". The weekly sales data of new energy vehicles released by Dcar also confirmed the popularity of this model. The data shows that the sales of Wenjie M7 reached 2,461 units last week, and the gap between the ideal L8, which is the main model of the large SUV market in the 250,000 yuan to 350,000 yuan, is only 12 units. With the current popularity of Wenjie M7, next week’s sales will exceed the ideal L8 or be a high probability event.

The explosion of the new Wenjie M7 has brought some pressure to the ideal. An ideal salesperson said that "many consumers will compare us with the Wenjie". However, as the "first brother" of the current new car-making force, the ideal sales are still "far ahead". Sales data from Dcar shows that last week’s ideal weekly sales were 9,100 units, which is exactly the sum of Xiaopeng and NIO’s weekly sales. In terms of models, last week’s ideal L7 sales were 3,400 units, L9 3,200 units, and L8 2,500 units, all ranking among the top ten weekly sales of new energy SUVs.

It is understood that Li Auto delivered a total of 36,000 vehicles in September. On the evening of October 8, Li Xiang, the founder of Li Auto, said on Weibo that the company will break through the monthly delivery volume of 40,000 vehicles in the fourth quarter. Judging from the performance of the first three weeks of October, the ideal October sales broke 40,000 basic board DingTalk.

In addition, from last week’s brand sales list of new energy vehicles, Xiaopeng replaced Geely and entered the top ten. At the same time, Xiaopeng G6 also ranked among the top ten weekly sales of new energy SUVs by relying on smart driving attributes, showing a good recovery momentum.

It is worth mentioning that from the data released by Dcar, the penetration rate of new energy vehicles in our country has reached 41.55% last week, and the month-on-month (39.16%) continues to increase. In terms of months, the domestic retail penetration rate of new energy vehicles in September was 36.9%.

Upstream news, Ma Liang

　　On July 17th, "Foton Motor joined hands with volleyball experts to cheer for the China National Women’s Volleyball Team" was held in the car. Zhang Rongfang, secretary of the Party Committee of the Volleyball Management Center of the State General Administration of Sport, Song Nina, former Olympic champion of the China National Women’s Volleyball Team, car volleyball experts and car-related leaders attended the event.

　　At the event site, Zhao Jingguang, Deputy Secretary of the Automobile Party Committee, handed the banner of cheering for 10,000 people to Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration. Zhang Rongfang said: "Thanks to the car and the people of the whole country for their support to the China Women’s Volleyball Team, I believe that the China Women’s Volleyball Team will definitely play a hard-working and enterprising spirit in the Olympic Games."

　　Ignite Chinese people’s Olympic passion, and volleyball experts cheer for the war.

　　As a representative of independent brand commercial vehicles, Automobiles has been giving full support to sports events. This year, Automobiles joined hands with China National Volleyball Team in high profile and became its senior sponsor. The company’s four products —— Pioneer pickup truck, Ouhui bus, Montague MPV and Omar light truck —— have become special vehicles for China national volleyball team training, players, coaches and equipment, respectively, supporting the national women’s volleyball team to go to London Olympic Games.

　　In order to ignite the national people’s Olympic passion, popularize and popularize volleyball, the automobile held the exhibition tour of "Automobile Supporting China National Women’s Volleyball Team to Join the Olympic Cheering Team in China" in June and July. It passes through 8 stops in Beijing, Harbin, Shenyang, Jinan, Shanghai, Guangzhou, Fuzhou and Changsha, with a total journey of 6,300 kilometers. Olympic women’s volleyball champions hao yang, Zhang Yuehong, Song Nina, Zhang Na, Xue Ming and Liu Yanan interacted with hundreds of thousands of fans, and collected more than 10,000 people’s good wishes for China women’s volleyball team during the event. In addition to the national tour, Auto also launched the online volleyball talent contest, which received the positive response and participation of 20 million netizens across the country. After layers of screening, six people, including Ji Longlong and Luo Yang, stood out. They will fly to London on July 27th to give a cheering performance outside the Olympic Games and watch the China women’s volleyball match in the Olympic Games.

　　Huo Yan, deputy director of automobile brand, said: "Supporting China women’s volleyball team to go to London Olympic Games is the internal demand of automobile to repay society, contribute to public welfare and practice corporate social citizenship responsibility. At the same time, this is also highly integrated with the company’s internationalization strategy, which will help global consumers understand the strength and brand spirit of automobile enterprises and enhance our brand awareness. "

　　At the event site, Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration, and Song Nina, former Olympic champion of the China National Women’s Volleyball Team, also jointly launched the "Car Cheering for the Olympic Women’s Volleyball Team" with car leaders, and launched the first stick of the relay activity. It is reported that this activity is an important part of the series of activities of "World Brand, Galloping London" to cheer China women’s volleyball team for London. Volleyball fans can visit the "World Brand Galloping London" area for details.

　　It is also known that in order to further expand the public’s attention to the Olympic volleyball events, the car will also hold the "Car Cheers for the Olympic Carnival" from August 4 to 7, including watching the live broadcast of the women’s volleyball game, the "grassroots" volleyball adult performance and the volleyball championship.

　　Participate in sports marketing and realize value jump.

　　In the recently released "China 500 Most Valuable Brands" list in 2012 (the 9th), automobiles ranked 34th, 4th and 1st in commerce with a brand value of 42.865 billion yuan. The continuous improvement of automobile brand value is inseparable from the continuous promotion of company strategy and a series of unique events.

　　Aiming at the specific consumer groups of each product brand, the automobile launched a series of special activities on the platform of sports events. Aoling Light Truck is the only designated racing car for Le Mans Light Truck Rally in China. GTL of Ou Man, the world standard heavy truck, goes to the Ring Tower Rally. L, Ou Hui of Ou Man serves as the official designated car for the first professional road cycling race around Beijing in 2011. Pickup truck is designated as the only designated car for the 2012 China Pickup Cross-country Challenge. From industry events to international events, and from domestic market to international market, the sub-brands of automobiles are advancing the internationalization strategy step by step.

　　From Beijing to London, the international image of automobiles has become clearer. "Creation of World Brand Beijing" has been implemented from slogan to every step of development.