作者： admin

Compared with 10 years ago, few people now describe Li Shufu as a "car madman". This is not because he is not as "crazy" as before, but because many statements and practices that were considered crazy before have finally become a reality.

In 1997, the policy had not yet opened the floodgates for private enterprises to build cars. Li Shufu’s dream of "building cars" was an idiotic dream to the world, but he did not give up. Five years later, in 2002, Li Shufu officially obtained the policy "birth certificate" and became the first person to build a private car. In 2002, when Li Shufu said at an internal meeting that he wanted to buy Volvo, even insiders thought he was "crazy". Eight years later, he officially married the proud "Nordic Princess" despite all difficulties.

Li Shufu once dreamed of "building a car like Mercedes-Benz", but he started from scratch technically. When he first entered the business, he had to be skilled and dismantle the Mercedes-Benz car he bought for millions of dollars to learn and imitate. Later, he became the largest shareholder of Daimler Automobile Group.

According to the first half financial report released by Geely Automobile Holdings Co., Ltd. (hereinafter referred to as "Geely Automobile", 0175.HK) on August 22, the operating income of Geely Automobile in the first half of 2018 reached 53.71 billion yuan, a year-on-year increase of 36%; The net profit attributable to the parent company was 6.67 billion yuan, a year-on-year increase of 54%, making it the most profitable car company for its own brand.

At the same time, Geely Automobile sold 767,000 vehicles in the first half of the year, up 44% year-on-year, becoming the top three brands in the domestic market.

When he first entered the business, Li Shufu said that his biggest dream was to "let China cars travel all over the world, not let the cars of the world travel all over China". Everyone thinks that this is simply a distant fantasy. But at present, Geely Automobile has begun to enter ASEAN countries, and plans to enter mainstream markets such as Europe and the United States in the next step.

I’m not a car maniac.

Li Shufu’s classic sentence of "a car is just four wheels and a sofa" is widely known in the industry. At that time, this sentence caused a lot of criticism. Many years later, people are still willing to "bring up the past" to remember the past and talk about the leap-forward changes of Geely Automobile in the past 20 years.

But Li Shufu himself doesn’t like to mention this sentence very much. He has explained the background and reasons for saying this sentence on many occasions, and stressed that it is not appropriate to simply understand this sentence as "Li Shufu thinks building a car is very simple".

Before entering the automobile industry, he started his business five times, and the first bucket of gold in his life came from taking pictures of people. The older generation of Taizhou people still vaguely remember such a picture. In 1982, in Li Jiacun, luqiao district, Taizhou, Zhejiang Province, a boy wearing a straw hat was often seen on a worn-out bicycle. He walked around the streets to take pictures of others to make money, and promised not to like it or ask for money. At that time, when the monthly salary was no more than 50 yuan, Li Shufu earned 2,000 yuan a year, and he soon opened a photo studio with the money he earned. This was his first venture. That year, he was only 20 years old.

In the great wave of reform and opening up, Li Shufu boldly tried various market opportunities. From photo studio to refrigerator manufacturing, decorating materials and producing motorcycles. With a keen market sense and a down-to-earth attitude, Li Shufu can succeed almost every time he enters an industry. In 1989, the output value of his refrigerator factory has exceeded tens of millions of yuan. The output reaches 600 to 1000 units a day, and there are long queues of foreign trucks pulling goods. But the swarming imitators made him feel helpless and forced to move to a new industry.

Later, Li Shufu set his sights on the car. At that time, private enterprises have not been approved to enter the field of car making, and the players in the market are all state-owned enterprises. Cars are far from entering ordinary families. A Santana with a price of more than 200,000 yuan still needs to find a relationship to buy. But "in the United States, one year’s salary can buy two cars. In China, we can’t buy a car for ten years’ salary, so this car can’t be popularized. Li Shufu thought that if a car of about 50,000 yuan can be built, there must be a huge market space. At the same time, "I think automobile is a highly comprehensive and complicated business, and people can’t easily enter this industry and destroy the whole pattern". These two factors determined him to devote himself to the automobile industry.

Li Shufu, who was not yet in the water, was not very clear at that time how high the barriers in the automobile industry were and how big the challenges were. But like the previous five ventures, once he thought of it, he began to act. Some people laughed at him, and a private enterprise actually came to build a car. Li Shufu was unconvinced: "Isn’t a car just four wheels and a sofa?" When this was said, people even thought it was a joke. The name "car madman" spread slowly.

But he doesn’t care about the outside world’s views. "I study very hard, watch the news broadcast every day, see what Obama is saying, and see how the automobile industry changes every day." Later, he said more than once that the timing for Geely to enter the automobile industry is the best, "not one year earlier, not one year later". Facts have proved that this is also the case. After Geely, the market also experienced a "car-making fever" of private enterprises. Oaks, Midea and other enterprises all entered the automobile industry across the border, but they all failed.

Please give me a chance to fail.

Li Shufu was born with a flexible mind, and he couldn’t build it himself. He started with imitation and "built" the first Geely pride car by hammer and hand. What really makes him feel the pressure is that there is no "birth certificate". Li Shufu saved the country by curve, and finally successfully acquired a bus manufacturing enterprise in Deyang, Sichuan, and produced it with the acquired bus qualification.

Strictly speaking, this is not in line with the specification. Geely’s development can’t always rely on the edge of the ball. At that time, Li Shufu’s investment in the automobile industry had reached more than one billion. He joked that he had "put his life and life on the line", but he had no choice but to wait on how to get the production qualification. In 2001, China’s automobile industry policy changed from catalog management to announcement management. Li Shufu quickly reported the improved models of two new cars of Geely to the relevant state departments, hoping to enter the new issue of Announcement of Vehicle Manufacturers and Products.

He was full of expectations for the loosening of the policy, but the result disappointed him again. "When someone told Li Shufu that Geely was excluded from the catalogue on the day when the Announcement was published, he didn’t even have the courage to pick up the newspaper that published the Announcement himself," wrote a report in China Entrepreneur that year. But he still didn’t want to give up. At that time, a company in Zhejiang Province wanted to buy Geely, and the two sides talked back and forth several times. In the end, Li Shufu did not sell it. "Geely is someone who wants to buy it, but I will not give it. I would rather fail and I will not sell it." "Please give me a chance to fail," he said to Zeng Peiyan, then director of the State Planning Commission, who came to inspect. This sentence is still widely circulated today.

Wu Xiaobo, a financial writer, talks about the biggest difference between a businessman and an entrepreneur. He thinks that "being good at discovering and tapping market opportunities, acting according to the situation, pursuing profits, and carefully calculating risks and benefits" is a necessary condition for a successful businessman, while entrepreneurs will concentrate more on a certain cause, persevere, and sometimes even do whatever it takes.

It sounds like Li Shufu had some "entrepreneur" potential at that time. In people’s eyes, Li Shufu, a "car madman", began to gradually transition from that arrogant layman to a very persistent and fanatical "dream catcher".

Geely finally got the production qualification on the eve of China’s entry into WTO, and Li Shufu was overjoyed. However, people at that time were pessimistic about the prospect of Geely building cars.

Liu Chuanzhi, founder of Lenovo Group, said when he participated in the CCTV program: "I think Li Shufu has not got cheese now, but he has only got the right to look for cheese." He added that having the right to look for it and being able to get it are two different things, and it’s really not possible that there may be eighteen layers of hell behind it.

More than ten years later, in 2017, Geely acquired the equity of Daimler Group and became the largest shareholder of the other party. Liu Chuanzhi, who was worried about his future at that time, felt that Li Shufu bought Volvo and became a major shareholder of Mercedes-Benz, which was "a shame for the parents of China enterprises".

According to Liu Chuanzhi’s standards, in just 20 years’ pioneering course, Li Shufu’s face for the parents of China enterprises is far more than buying Volvo and taking shares in Mercedes-Benz. Starting from zero, it took only 20 years, and Geely’s annual sales volume has exceeded 1.2 million vehicles, with sales approaching 300 billion yuan, making it the first private company. Through overseas mergers and acquisitions and cooperation, Geely has owned many brands such as Geely, Volvo, Link, Taxi to London, Proton and Lotus. There are four core R&D institutions in the world, with more than 10,000 R&D personnel. Besides having production bases in Britain and Malaysia, there are also ATLAS factories in Belarus, and the products have been sold in ASEAN and Russia, and will enter the European market in 2020.

Not long ago, Fortune Global 500 was released. Among the six China car companies on the list, Geely is not only the only private enterprise, but also the one with the highest profit rate. On Forbes’ list of the world’s richest people, Li Shufu became the richest man in China’s automobile industry.

Many people want to know, what is the secret of Li Shufu’s success? In a sharing activity held by Geely in November 2013, Li Shufu summed up his years of experience as 24 words of "truth": "pursuing ideals, grasping business opportunities, persisting in faith, not afraid of failure, making decisions with heart, and gathering strength" as the secret of his success.

So, can you replicate success by knowing the secret? After Geely completed the acquisition of Volvo, a reporter asked Li Shufu a similar question, and he replied: How to copy it? There is only one Volvo and only one Geely.

Because of love, "snake swallows elephant"

Although overseas mergers and acquisitions are nothing new in the automobile industry, successful cases are rare. It is rare that there are successful mergers and acquisitions, and then they can be as successful as Volvo today in the process of operation.

When Geely acquired Volvo, the latter sold only 370,000 vehicles worldwide, and by this year, Volvo’s global sales are expected to exceed 600,000 vehicles. Under Ford, Volvo faced huge losses in 2008. After being acquired by Geely, Volvo achieved the best performance in history in the first half of this year, with an operating profit of SEK 7.8 billion, or about RMB 5.9 billion. In fact, before the acquisition of Volvo, Geely also acquired Australia’s DSI automatic transmission company and completed the acquisition of London taxi company, but these two mergers and acquisitions did not bring an immediate leap to Geely’s development, and the attention aroused in the industry was far less than that of the acquisition of Volvo.

Geely’s acquisition of Volvo attracted wide attention, not only because it was the biggest overseas acquisition of China car companies at that time, but also because it reflected Geely’s forbearance and persistence in defying all difficulties, as well as Li Shufu’s keen sense of smell and management wisdom with oriental philosophy.

In 2002, Geely just got the qualification of car production. Li Shufu first talked about wanting to buy Volvo at an internal meeting. At that time, Yang Jian, An Conghui and other senior executives attending the meeting were shocked. Although Volvo was "committed" to Ford at that time, Volvo enjoyed the same brand reputation as BMW, Mercedes-Benz and Audi all over the world throughout the 20th century. Geely, a little-known China enterprise, wants to buy a world-famous luxury brand, which is tantamount to a fable.

But Li Shufu asserted at that time that both GM and Ford would go bankrupt, and Ford would eventually choose to sell Volvo. The "wild talk" that was recognized at that time was fulfilled one by one a few years later. Li Shufu was ready when Ford planned to slim down and began to find buyers for its assets including Volvo under the strategy of "one Ford".

Since 2007, Geely has started internal transformation in order to gain more points in the process of merger and acquisition. At first, Ford didn’t pay attention to this pursuer whose strength was far from Volvo, but Li Shufu was not discouraged, and went to the door again and again, and finally gained the goodwill and trust of the other party. Although it was recognized by Ford, at that time, Volvo employees and trade unions were still full of distrust about whether Geely, a China enterprise with little influence in the international market, could lead Volvo to the bright future.

At the end of the acquisition preparation, Li Shufu met with the trade union for the first time. A trade union representative asked him in slightly hostile words, can you explain why you want to buy Volvo in one sentence? Li Shufu said loudly: "I love you!" At that time, I won the favor of the other party. Later, when Li Shufu was interviewed by CCTV, the host asked him, was this answer prepared before? Li Shufu replied: "I have always thought so."

Li Shufu loved Volvo so much that he cried when the merger marathon, which lasted for several years, finally came to an end. On March 28, 2010, in London, England, he bowed his head and signed the documents half a meter high on the table one by one. He lay motionless on the table. After a long time, when it was time to connect with Hangzhou Geely headquarters, Li Shufu looked up. Yin Daqing, then CFO of Geely Holding Group, found that Li Shufu’s tears fell like broken beads.

At the beginning of 2010, when Geely’s acquisition of Volvo entered the most difficult negotiation stage, Li Shufu said in an interview with China Entrepreneur: "If I can choose again, I would like to choose a more free career: journalist, lawyer, poet, writer, painter and singer."

Li Shufu had a special hobby in his early years — — Write poems and lyrics. He once wrote: "People are on a journey, who knows how many roads there are ahead, and the ups and downs have long been left in the depths of memory. The sunshine and starlight guide me in the morning and evening, and hope is not far away in spring, summer, autumn and winter. Don’t bow your head, don’t admit defeat, dry your tears and stick to it. I will suffer the pain, and I know the way to go. " This passage was later set to music and sung by the singer Chen Lin.

"release the tiger to the mountain"

At that time, some people described this transnational merger as "snake swallowing elephant", but Li Shufu disagreed: "A snake is a snake, and an elephant is an elephant. A snake can never swallow an elephant." He doesn’t want to describe the relationship between Geely and Volvo with father and son, but chooses appropriate "alienation". Geely is Geely and Volvo is Volvo.

In a speech after purchasing Volvo, he said: "Under the new ownership framework, we need scientific management, and the best way is to put Volvo ‘ Release the tiger to the mountain ’ 。” Anders gustafson, then general manager of Volvo Car Sweden, was deeply impressed by this sentence, which was not only vivid, but more importantly, "this kind of words can’t be said by western entrepreneurs". He felt that Li Shufu talked more about philosophy than business. "He is a businessman with internal driving force, not limited to making money."

Although at that time, Li Shufu and Volvo’s management had differences in product positioning and other fields, Li Shufu still followed his promise. "I just want the general direction to be right." He said more than once, "They (Volvo’s management team) know more than me. If they don’t know how to pretend to know, it’s dangerous." In an interview with the outside world, he also mentioned many times, "Volvo is a big tree. We don’t want to move it. We just water it and loosen the soil."

Li Shufu’s humility and equality in dealing with Volvo, the acquired brand, and the good development of the latter completely dispelled Volvo’s "defense" and wait-and-see attitude towards Geely, and the cooperation between the two sides also entered the deep water area. Shortly after Geely’s acquisition of Volvo, Geely established the European R&D Center (CEVT) in Gothenburg, where Volvo’s Swedish headquarters is located, to jointly develop the CMA modular platform architecture for Geely’s upcoming brand Link and Volvo.

Li Shufu’s thinking is very simple. Cars are an industry that wins by scale. Volvo has many very advanced technologies that Geely can use, and Geely can bring advantages to Volvo in terms of cost control and localized procurement. In addition, the two can also cooperate in production capacity, such as Volvo’s European factory, and the next step will be to produce new cars for Geely Link to help Geely enter the European market.

Li Shufu has a strong sense of crisis and cooperation. At the same time, he has childlike interests and fantasies. He seems to be interested in every forward-looking automobile technology, such as autonomous driving and flying cars. Earlier, Geely announced the formal acquisition of the American flying car company. Li Shufu stated that he wanted to make "the dream of cars flying in the sky come true". At that time, some people laughed at him, but now Geely announced that its flying cars will be listed in 2019. He said that he wanted to build a car that was not available in the world. "You sit here, the car will come automatically; When you say go home, the car will automatically take you back … …”

He has predicted many times on different occasions that there may be only two or three traditional car companies left in the future. Geely wants to be not only a survivor, but also a great company. Whether it is the acquisition of Volvo, or Proton and its shareholding in Volvo Group and Daimler, the starting point is win-win cooperation. "In fact, we are under great pressure now, which is even greater than before. The automobile industry is undergoing changes, and what changes this change will bring to the automobile industry is still unknown. " He said. Therefore, Geely hopes to accelerate its pace in the field of new technologies and business models through the mode of "integrating Lian Heng".

"It is impossible to have a great car company in such a huge market as China." Lin Jie, vice president of Geely Group and general manager of the sales company, said that this has always been the view of the chairman (Li Shufu). His dream is that Geely will become such a great car company, not only hoping to enter the same camp with Volkswagen and Toyota in sales volume, but also becoming a "respected enterprise".

After 20 years in the business, with the tempering and tempering on the road of chasing dreams, Li Shufu has continuously gathered his edge and become more and more low-key. After purchasing Volvo, Swedish culture changed him. In an interview with CCTV, he said: "No matter how rich they are, they travel in economy class, and I don’t fly in business class now."

Wu Xiaobo once described Li Shufu like this: "His low-key, humble, and even a little polite and shy once gave me the illusion that I had met a ‘ Fake Li Shufu ’ . At the beginning, in the eyes of the media, it was a bit arrogant, paranoid, and even ‘ Acting talent ’ The car madman has disappeared; Standing in front of you is an automobile expert who talks about automobile manufacturing and can talk about Kan Kan from safety technology, green energy saving to car networking and intelligence. "

On the way from grassroots to international entrepreneurs, Li Shufu slowly cultivated. The era of "car madman" has passed. At present, he is keeping a low profile on the road of "dreaming".

On January 13th, 2021, Zhiji Automobile held a global brand launch conference in Shanghai, China, CES, Las Vegas, and London, England, and its two concept cars also appeared together with the brand strategy.

What is the background of Zhiji automobile?

Zhiji Automobile was established on December 25th, 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group. Its brand positioning is high-end intelligent pure electric vehicle brand.

Adhering to the brand proposition of "I am self-guided", Zhiji Automobile will coexist with users in the great era of artificial intelligence, define what smart auto time should look like, and achieve "the realization of travel change in the intelligent era".

What is the meaning of Zhiji’s name?

The Chinese name of the brand "Zhiji" is taken from "Knowing everything around, but Dao Ji is the world" in The Book of Changes. It is intended to consider everything with wisdom, diligently explore, define, create and realize the smart travel driven by the times and needed by users. The English brand name "IM" means Intelligence in Motion, which is a rational reflection on the evolution direction of smart cars.

The design of brand Logo is composed of 0 and 1, which contains digital passwords from 0 to 1. The expression is concise and can change endlessly to create a new world.

Where does "intelligence" come from?

A new generation of domain fusion central computing digital architecture, integrating IPD intelligent driving center, ICC intelligent computing center, ICM intelligent cockpit center and IMATE intelligent partner four domain controllers; And truly realize the whole vehicle OTA, which can combine the vehicle perception and analysis ability, optimize the control strategy and program according to the real-time scene and push and update it immediately, providing a complete and real-time deep intelligent experience.

Unbounded interactive IMOS operating systemThe 39-inch Incell, which can perform intelligent split-screen lifting according to the usage scene, runs through the big screen. With the help of intelligent unbounded OS, it can realize a smooth unbounded multi-screen interactive experience, support multi-screen display and be freely customized.

Carlog, a super vehicle-mounted intelligent camera system, with three super wide-angle cameras with a total of 150 million pixels, supports 180 distortion-free super wide-angle, 4K high-definition video shooting, super night scene, high dynamic range, time-lapse photography, slow-motion photography and other modes, and can be edited and shared to social platforms with one click, creating a super social sharing experience for users that everything can be shared instantly.

Intelligent automatic drivingThe hardware part is equipped with 15 high-definition visual cameras, 5 millimeter-wave radars and 12 ultrasonic radars, and matched with NVIDIA Xavier chip, which realizes urban intelligent navigation+high-speed intelligent navigation+centimeter-level high-precision fixed-point automatic parking. It also supports the upgrade capability of NVIDIA Orin X and three laser radars, and realizes "full scene, most continuous and zero takeover" automatic driving with the permission of national laws and regulations and the further liberalization of high-precision maps.

Smart lighting system DLP+ISCThe intelligent lighting system consisting of 2.6 million pixels DLP and 5,000 LED ISC can identify the road narrowing condition and automatically trigger the width-indicating carpet in advance; It can also track the eyeball direction with the help of the camera in the car and control the direction in which the headlights illuminate the driver.

Intelligent pure electric car

At the brand launch site, Zhiji Automobile made its debut in the world with two new mass-produced stereotypes of IM Zhiji brand-smart pure electric car and smart pure electric SUV.

The front face of Zhiji Automobile’s first car is designed with a closed middle net, and the headlights are very sharp and look very futuristic.

The taillights are designed through, and there is also a smart lighting system inside the taillights, which can display customized content. The new car is positioned as a pure electric luxury B-class car with body sizes of 5000, 1960 and 1485 mm..

In the car, a large number of solid wood decorative boards and semi-aniline calfskin from Bavaria, Germany were used in Como Lake area, Italy, at 45 north latitude. It is also equipped with a large-size integrated floating display screen that can be lifted and lowered, and adopts intelligent voice control+screen touch of the whole vehicle. There are more intelligent configurations that have been mentioned in the previous section and will not be described here.

The new car will provide 93kWh and 115kWh battery packs, of which 115kWh has a cruising range of 1000km；; The power adopts the layout of front and rear double motors, the comprehensive power reaches 400kW, the comprehensive torque reaches 700Nm, and the acceleration from 0 to 100 km/h takes only 3.9 seconds.

The all-aluminum chassis is equipped with a front double wishbone and a rear five-bar suspension, a brake-by-wire system and an AKC rear wheel steering system, as well as a CDC intelligent electronic control suspension system, and is operated by Williams, an international professional chassis adjustment team from F1 Team.

The new car will be booked globally during the Shanghai Auto Show in April 2021, listed at the end of 2021 and delivered to the owners in 2022.

Intelligent pure electric SUV

Zhiji’s first SUV body applied more curves, and the design was softer than the first car. The front face is equipped with a closed air intake grille, and the sharp split headlights make the front face still look very sporty. The shape of the tail is full of layers, with a through taillight design, and the shapes at both ends of the bumper echo the front of the car.

The new car will be officially launched in 2022. At present, the official interior official map and other information of the new car have not been disclosed, and we continue to pay attention.

Write it at the end

How to keep running and stand out from the fierce competition in the increasingly fierce environment of new car-making enterprises requires capital, high-tech intelligence and car-making experience. With Alibaba’s research in intelligent systems, SAIC’s years of experience in building cars, and the strong financial strength of both parties, coupled with the support of Pudong New Area, Zhiji Automobile can be said to have stood on the shoulders of giants since its birth.

Of course, Zhiji Auto has not lived up to expectations. As soon as it debuted, it has released core technologies such as intelligent digital architecture, intelligent unbounded OS, intelligent interactive sharing, intelligent autonomous driving, and intelligent three-electricity technology. Everything is well prepared. The strength of travel change in the intelligent era is there, but whether it can be successful depends on what kind of answer will be given on the price when the first model is pre-sold and listed.

On April 17th, HarmonyOS Zhixing officially announced today that the new M5 in Wenjie opened for pre-sale.

And by this evening,Only 12 hours after the pre-sale, the cumulative order for the new M5 has exceeded 10,000 units.Successfully booked the identity of the explosion.

For customers who booked before the release, HarmonyOS Zhixing gave a preferential policy of 2,000 yuan to deduct 5,000 yuan from the car purchase, and gave priority to pick up the car.

HarmonyOS zhixing APP shows that,The configuration of the new M5 has been simplified, and three models have been introduced, namely, the extended range Max RS, the extended range Max and the pure electric Max.

The exterior color matching of Metropolitan Red and Tahiti Gray is added, and the interior color matching of amber brown is added; RS can be equipped with 20-inch RS Obsidian sports wheels and RS Black Yao Kit.

The Max version of all models started, and they are all equipped with Huawei ADS 2.0 advanced intelligent driving system, so you can experience Huawei’s strongest intelligent driving when you get started.

In the RS version, the front four-ball double wishbone suspension is added, and it is expected that the chassis and control part will be upgraded and strengthened.

Regarding the market performance of the new M5, Yu Chengdong said that from the current market feedback, the order volume is gratifying.

Previously, after the release of the new M7, it was a great success, and the scheduled quantity once exceeded 100,000 units. The latest new M5 is also expected to reproduce the sales myth of the new M7.

[EV Vision Technology Comparison] Nowadays, when vehicle electrification has become the mainstream of development, diesel locomotives seem to gradually withdraw from the rhythm of the historical stage. However, the reality proves that the models with internal combustion engines will not disappear for a long time to come, but will have certain advantages in some aspects. However, this species that does not suffer from "mileage anxiety" will make car owners suffer from another disease-"fuel consumption anxiety". Therefore, on the issue of how to treat it, plug-in hybrid models have become this good medicine.

Before, we made a comparison between BYD DM-i and Great Wall Lemon DHT (extended reading: BYD DM-i or Great Wall Lemon DHT, who represents the peak of domestic hybrid technology? ), which proves that domestic hybrid technology is gradually rising and has the strength to compete with foreign hybrid technology. Of course, this technical field in China is more than these two. Looking at the industry, basically most OEMs have started to develop their own latest hybrid technology, and among them, Chery’s Kunpeng DHT has become another new hot spot after the first two. If you look closely, you may find that compared with the hybrid technology of the Great Wall, the word DHT appears behind Chery’s technology. What is the difference between it and lemon DHT?

What does DHT mean?

If you answer what is the most obvious difference between Kun Peng DHT and lemon DHT, there is actually a difference in word meaning.

The DHT of great wall lemon is calledDedicated Hybrid Technology, the Chinese translation isSpecial technology for hybrid power, is a complete hybrid technical scheme, including engine, transmission, drive axle, battery and other components.

DHT of Great Wall Lemon

Chery Kunpeng’s DHT is calledDedicated Hybrid Transmission, that isSpecial gearbox for hybrid powerBased on the traditional fuel vehicle gearbox, some electrified components are added to realize hybrid power technology.

DHT of Chery Kunpeng

So it can be seen that there are some differences in the technical route between the two. Please look down.

Comparison of hybrid architectures

Dual-motor+engine combination may be the trend of hybrid technology development now. Take DHT of Great Wall Lemon as an example, it is a powerful three-engine/four-engine power system composed of a 1.5L/1.5T hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-gear electric drive rear axle. Under this system, three different specifications of power (PHEV/HEV) assemblies suitable for Class A, Class B and Class C have been successively introduced. In addition, under the PHEV architecture, there is also a "1.5T +DHT130+P4" four-wheel drive powertrain, which corresponds to different levels of products to meet the diversified choices of users.

Specifically, the lemon hybrid DHT consists of a high-efficiency hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-speed electric drive rear axle, forming a powerful three-engine/four-engine power system, which brings super power. The maximum power of HEV two-drive system is 180kW, and the total power of PHEV two-drive system can reach 240kW. The front and rear axle motors with PHEV+P4 structure can output power at the same time, and the maximum system total power can reach 320kW. The intelligent four-wheel drive system of this architecture has strong climbing ability, such as achieving 60%-65% maximum climbing degree when dry asphalt pavement and 15%-18% maximum climbing degree when snow.

High fuel efficiency hybrid special engine

In terms of transmission, Great Wall Lemon DHT is similar to Honda i-MMD, except that it has two gears when the engine is driven, while the latter has only one gear when the engine is driven. By selecting the gear, it can give full play to the performance advantages of the engine. The system also adopts dual-motor series-parallel topology, which can realize EV, series connection, parallel connection, energy recovery and other working modes, and achieve a perfect balance between power and fuel consumption in various driving scenarios. As for the battery, the Great Wall Lemon DHT architecture is equipped with the world’s largest capacity and high-efficiency hybrid battery, which has the highest performance in the industry with a pure battery life of 200km. With CTP(Cell to Pack) technology, the energy density of the battery pack reaches 160Wh/kg, and it supports 11kW AC slow charging and DC fast charging.

High integration hybrid DHT transmission

Although there is not much information about Chery Kunpeng DHT, we can still see the clue from the known information.

From this exploded view, we can roughly see the structure of the whole system. Chery Kunpeng DHT also uses the combination of engine and dual motors, but here I want to knock on a blackboard to draw a key point. Different from the mainstream development, Kunpeng DHT is the only hybrid architecture driven by dual motors in China brand at present. An output mode mainly driven by electricity can be provided. In this hybrid system, the motor bears the main driving responsibility, and the engine can supply energy for the power battery under low load conditions. Therefore, two relatively low-power drive motors are equipped with FIO fixed-point injection oil-cooled motor technology and TEM dual-motor power distribution technology developed by Chery, in order to replace the effect of a single high-power drive motor.

In terms of data, the maximum power output torque of Kunpeng DHT can reach 510N·m, and the whole box torque density is 35 N m/kg, which can match large and medium-sized cars and SUV models, and can realize nine high-efficiency working modes such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor braking energy recovery and driving/parking charging. Kun Peng DHT adopts TEM ultra-efficient dual-motor power distribution technology, which can choose the best electric drive source and gear according to the load size to improve the driving efficiency, thus creating a smooth driving experience and more efficient power distribution. The maximum transmission efficiency is more than 97.6%, the average efficiency of electric drive in NEDC working condition is more than 90%, the peak efficiency of flat wire motor is more than 97%, the power is 6.0kW/kg, and the fuel saving rate in low power mode is more than 50%.

In addition, Kunpeng DHT has 11 combined gears (seemingly the largest in the world? ）。 However, it should be noted here that the gear position of Kunpeng DHT is not limited to these 11 combinations. Due to the existence of dual motors and the provision of a 3-speed transmission device in the engine direct drive mode. You know, most of the mainstream technologies now adopt a direct clutch structure, that is, the generator can directly drive the wheels. However, when they are all direct-drive output, they all have only one gear, which limits the highest efficiency working range (the difference between ordinary bicycles and variable-speed bicycles), so Kunpeng DHT is equipped with three gears on the engine to broaden the engine driving performance. First of all, the first speed ratio is relatively large, which is mainly used for starting and accelerating. The third speed ratio is very small, mainly to ensure low engine speed, low fuel consumption and noise reduction when driving at high speed. Among them, the second speed ratio mainly takes into account the shift of the first gear and the third gear to ensure the smoothness of the shift, and at the same time takes into account the fuel consumption at the middle and low speeds.

It is worth mentioning that these permutations and combinations can achieve dozens of gear combinations, but the manufacturer has chosen 11 most suitable gears. In different working scenarios, the built-in control system of Kunpeng DHT calculates the optimal working gear in real time, and cooperates with Chery’s FIO fixed-point injection oil-cooled motor technology, TEM ultra-efficient dual-motor power distribution technology and ultra-smooth TSD dual-shaft drive design to achieve the balance of power, ride comfort and economy.

Comparison of working principles

There are four working modes of Great Wall Lemon DHT, including pure electric drive mode, series mode, first gear direct drive mode (low speed cruise), first gear direct drive mode (performance direct drive), second gear direct drive mode (high speed cruise) and energy recovery mode.

The important core of overall fuel saving is to make the engine work in an efficient working point area. When driving at low speed in general urban areas, lemon DHT will switch between EV mode and series mode, and maintain the engine in the most efficient area. When driving in suburbs and viaducts, the series mode will still be adopted at medium and low speed, but at medium and high speed, the engine will start to intervene, and when encountering heavy load demand, the engine+parallel drive mode will be adopted, which not only maintains high efficiency, but also provides sufficient response for power. Finally, at high speed, the engine direct-drive working point will directly fall in the high-efficiency area, or when the power is enough, EV battery life will be adopted to reduce fuel consumption.

As can be seen from the published data, the working mode of Chery Kunpeng DHT can be said to be another way.

First of all, the front part will be equipped with a small displacement (1.5T) inverted engine. Why did you choose this engine type? First of all, the intake manifold of the inverted engine is shorter, and the air intake is more direct and smooth. In addition, the air does not need to be heated above the engine to reduce the air density and oxygen content, so the engine burns more fully, the thermal efficiency is higher than that of the upright engine, and the fuel consumption is correspondingly reduced. In addition, this engine has a relatively compact volume to reduce the cabin space and lay the foundation for weight reduction because the intake manifold and exhaust manifold do not need to be wound up and down from the engine for half a turn.

The dual-motor part of the predecessor is composed of two low-power driving motors. Why choose two low-power drive motors but not one high-power motor directly? The reason for this is that if a high-power motor is used, the efficiency of the motor will be greatly reduced at first when it starts at low speed and runs at high speed, and when it enters the power loss state, the engine will start to intervene in power generation, and the fuel consumption will inevitably increase. Therefore, using two low-power motors can make the whole hybrid system work in a high-efficiency area with the same comprehensive performance. After that, it is combined with the previously mentioned Kunpeng DHT gearbox to achieve the purpose of fuel saving. In addition, after adopting the dual-motor scheme in manufacturing cost, the dependence on high-precision gears is relatively reduced. After all, this aspect can only rely on imports for the time being.

Who are the models under DHT technology?

WEY macchiato

On April 15th this year, Great Wall Motor conducted an online lemon hybrid DHT vehicle test, which was the first time to be tested with a real vehicle. The tested model was WEY Macchiato, which will be listed soon. This model is equipped with the latest lemon hybrid DHT technology of the Great Wall, and is also equipped with the combined configuration of 1.5L Atkinson cycle engine and motor. The maximum horsepower of the engine is 102kW, the maximum power of the motor is 154kW, and the combined maximum power is 190kW. It is worth mentioning that the fuel consumption per 100 kilometers is only 4.7L and the maximum cruising range can reach 1100km. The subsequent PHEV plug-in hybrid vehicle has a pure electric cruising range of 110km.

Tiggo 8 PLUS PHEV

Tiggo 8 PLUS PHEV is Chery’s first model equipped with DHT hybrid system, which adopts a three-motor four-wheel drive hybrid system with 1.5T turbocharged engine+front double motor+rear single motor. Among them, the maximum power of the engine is 125kW, the peak torque is 252N·m, the official 0-100km/h acceleration is only 4.9 seconds, and the comprehensive fuel consumption is only 1.3L/100km.

EV vision view:Although the published information is very limited, through the comparison of these two technologies, we can see that their innovation in hybrid technology is enough to compete with hybrid power enterprises, which not only opens the door to the development of domestic hybrid technology, but also makes China brand occupy a place in the world. At present, the latest "Roadmap 2.0 for Energy-saving and New Energy Vehicles" issued by China Automotive Engineering Society clearly puts forward that traditional vehicles should be fully "mixed" in the next 15 years. By 2035, among the non-new energy vehicles that still occupy half of the market, hybrid power will become the leading force. Therefore, the automobile industry has developed in parallel with many technical routes. In order to realize the low-carbon of energy-saving vehicles, the automobile factory must establish a new hybrid technical route. Therefore, both Kunpeng DHT and Lemon DHT will become the new trump cards representing the development of hybrid technology in China. In the future, EV Vision will dynamically evaluate two vehicles based on its own hybrid technology, so stay tuned!

On September 1st, Extreme Krypton Intelligent Technology released five core technology evolution achievements at Ningbo International Circuit: Extreme Krypton 001 high-performance version-001fr was officially unveiled; The car is equipped with a four-motor distributed electric drive released in mass production for the first time. The official said that the acceleration of zero hundred is 2.07 seconds; And the torque vector control of the first mass production four wheels is used; Satellite communication technology has also been mass-produced for the first time; In the aspect of energy-supplementing system, extremely charged V3, a charging pile with a single gun peak power of 800kW, has accelerated its evolution.

Source: Extreme official

At the press conference, An Conghui, CEO of Extreme Krypton Intelligent Technology, said: "Extreme Krypton 001 officially launched the push of ZEEKR OS 5.0 version, and the new HMI3.0 was updated and upgraded with interactive experience, landing sentry mode, RSPA remote control direct entry and direct exit parking, door opening warning and many other functions. The extremely high-speed NZP was also officially launched. "

As the pioneer of pure electric hunting coupe, Krypton 001 has a place in the most competitive pure electric market of more than 300,000 by virtue of the value of hunting outfit, the passability of SUV, the space of station wagon and the control of super-running. Based on 001′ s mechanical quality and the product advantage that hunting clothes are all-powerful, extreme krypton 001 evolved to the extreme, and luxury hunting clothes super run 001 FR made its first public appearance.

Extreme Krypton 001 FR turns on the full-stack 800V high-voltage system, which has higher motor output power, stronger charging and discharging ability and higher energy conversion efficiency, matching with 100kWh Kirin battery. According to the official, it only takes 15 minutes to charge from 10% to 80%. At the same time, the four-motor distributed electric drive built by Krypton started mass production, with the performance of 001 FR added, and four high-performance SiC permanent magnet synchronous motors developed by Krypton made its maximum horsepower reach 1265 Ps, and the measured acceleration was 2.36 seconds, excluding the starting time (excluding the starting time: under standard working conditions, excluding the starting time of the first foot). ) Zero-speed acceleration is only 2.07 seconds, and the maximum speed is 280 km/h.

Extreme Krypton 001 FR is a hunting truck that can turn around the tank, and it has a peak torque at the wheel end of over 10,000 Nm. The U-turn of 001 FR tank not only does not pick the road surface, but also can accurately control the direction. Just choose the desired rotation angle, 001 FR can be completed automatically, and the deviation of the center of the circle is less than 20cm when turning around.

On the basis of intelligent drive system, Krypton invented a black technology with pure electrical performance-ZVC Krypton torque vector control. This is the first mass-produced four-wheel torque vector control system, which can monitor the rotating speed of four motors in real time during the whole journey of the vehicle, and accurately distribute and independently control the torque output of each wheel through intelligent algorithms.

Based on ZVC torque vector control, with the 50:50 weight distribution of polar krypton before and after 001 FR, the maximum lateral G value is 1.4 G when 001 FR turns. In addition, in the bottom test of Zhejiang International Circuit, Krypton 001 FR surpassed the fastest mass-produced electric vehicle in the current lap speed list with the fastest lap speed of 1 minute, 37 seconds and 53 seconds, setting a new record for pure electric performance.

More than that, the original factory of Krypton 001 FR has calibrated racing-class high-performance equipment, including Brembo top-class carbon ceramic brake discs, AP track-class ten-piston calipers, KW twisted teeth shock absorbers and other accessories, fully armed high-performance carbon fiber aerodynamic kit and brand-new intelligent driving mode, etc., which will fully stretch the performance of 001 FR. 001 FR is also the world’s first mass production equipped with 8295 intelligent cockpit computing platform. At present, Krypton 001 FR has started booking, with a maximum delivery of 99 units per month. It is expected that the first delivery will be started in late October.

Source: Extreme official

Extreme krypton security re-evolved, and satellite communication technology was put into mass production for the first time in the world. Before the end of the year, 001 FR equipped with vehicle-mounted satellite communication technology will be able to open two-way satellite message and satellite voice call services, and realize sending and receiving messages and satellite calls under the condition of no ground network coverage or damage to the ground network, so as to make travel areas without network signal coverage in the past.

Based on the forward-looking vision of the vast architecture, since the brand was established in 2021, it has adhered to the self-developed, self-built and self-operated ultra-fast charging network. Regardless of scale, performance or core technology, the ultra-fast charging layout of the 800V platform is fully ahead of the industry. As of August 31st, the number of extremely charged stations has reached 348, ranking first in the whole industry, covering 90 cities, with more than 2,000 extremely charged parking spaces.

On the night of the conference, the world’s first extremely charged V3 charging pile was launched, with a single gun with a maximum power of 800kW, a maximum output voltage of 1000V and a maximum output current of 800A, and its core performance set an industry record. By the end of 2023, the V3 will be officially mass-produced, and will be put into use in the first quarter of next year. Extreme Krypton said that the layout of extreme charging is also accelerating. It is estimated that more than 450 extreme charging stations will be completed in 2023. In 2024, it is planned to maintain the speed of "one station a day" and realize the world’s first ultra-fast charging layout under the 800V system.

Starting from September 1st, ZEEKR OS 5.0 officially started pushing. At present, users of Krypton 001 can start OTA upgrade of OS 5.0. These include sentry mode, brand-new HMI3.0, richer cockpit entertainment, more diversified cockpit mode adjustment, and RSPA remote control parking straight in and straight out, door opening warning and other functions. In addition, the OS 5.0 push of Extreme Krypton X is expected to start in September.

In terms of intelligent driving, since the public beta of NZP high-speed autonomous navigation assistance was launched on July 1, the total mileage has exceeded 1.58 million kilometers and the total test time has exceeded 47,000 hours. On September 1st, NZP, an extremely krypton expressway, was officially launched. The first two cities, Shanghai and Hangzhou, were opened, and 17 cities will be opened before the end of the year. The NZP beta of 20 cities will be launched simultaneously before the end of the year.

Text/Lu Shiming

Executives "talk to each other" at the car launch conference, or it will become a normal state of the industry.

Not long ago, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, Huawei’s smart car solution, and Yin Tongyue, chairman of Chery Automobile, released the first smart car, Zhijie S7, for the second time.

It is understood that the newly released Zhijie S7 has launched five models, among which S7 Ultra has been added as a high-end model. The official guide price is 249,800 to 349,800 yuan, and the price range is consistent with the old model.

Standing on the level of public opinion, the public doesn’t seem to be interested in the product itself, but what really makes people relish is Yu Chengdong’s series of remarks on "targeting" Xiaomi.

From the mobile phone stand to intelligent driving, Yu Chengdong’s "insinuation" of Xiaomi is familiar, just like the "routine" of the two companies at the mobile phone conference for many years.

However, the trend of executives of the two companies "talking to each other" from a distance has blown to a new battlefield this time, and the "grudges and enmities" between the two companies over the years will also stage a new story in the automobile market.

Yu Chengdong has never been soft on "friends". In this release, Yu Chengdong made many statements all the time, which can be said to be "tit for tat" with Xiaomi.

At the previous Xiaomi SU7 conference, Lei Jun once said: "I found that all the car manufacturers did not consider how to install the mobile phone bracket, and none of them worked well. We must make the best mobile phone bracket!"

At the S7 conference of Zhijie, Yu Chengdong said in a meaningful way: "I really don’t understand why many cars use mobile phone stands. Later, I understood that their car navigation performance is not good! We will let the mobile phone application get on the bus in full, and the powerful heart does not need a mobile phone bracket! "

In addition, Yu Chengdong also intentionally emphasized that the utilization rate of car navigation in HarmonyOS is as high as 99%, while the utilization rate of other car navigation is only 31%, and the gap is "very large".

Regarding Yu Chengdong’s remarks, Lei Jun issued a document in Weibo, saying: "At their press conference, General Manager Huawei ridiculed the design of our original mobile phone bracket for Xiaomi SU7." At the same time, Lei Jun also asked questions and initiated a vote: Do you support the original mobile phone bracket in the car? Why do you think we made the original mobile phone stand?

Up to now, 271,000 people have voted for this activity, of which 231,000 support the original mobile phone stand of Xiaomi SU7 and 40,000 do not. Zinc Finance noticed that the highest praise message in the comment area of the event was: "I can do without it, but you can’t do without it."

In addition to the episode of mobile phone stand, Yu Chengdong also made a targeted "insinuation" on intelligent driving.

It is reported that Lei Jun once said: "The whole industry is in the city of NOA. We started user testing in April, officially opened ten cities in May, and opened nationwide in August!" At the press conference, Yu Chengdong said: "Huawei Smart Drive is a spot, not a futures, and it is the best spot!" In this regard, Lei Jun did not send a response.

At the press conference, we conducted parameter benchmarking and technical comparison, or emphasized the strength of functions, and then the senior management published a document on Weibo to "communicate with each other" from a distance. This marketing technique and rhythm has become commonplace in the mobile phone circle, especially Huawei and Xiaomi, who have used this routine perfectly.

However, this has become a "new thing" in the automobile circle. After all, no car company has conducted such a "blatant" benchmarking before, and there has been no precedent for executives to speak out about competitors’ weaknesses at the press conference.

Obviously, with the competitiveness of Huawei and Xiaomi in the automobile market becoming more and more prominent, the two companies that have been "loving each other and killing each other" for many years have reached the time of "short-term intersection", but this time the battlefield has changed from mobile phones to cars.

In fact, the relationship between Huawei and Xiaomi in the early days was not "tense" at all, and even very "harmonious".

In 2012, Yu Chengdong sent Weibo that he needed to learn Internet marketing from Lei Jun, and Lei Jun also responded that Huawei has always been an example for Xiaomi to learn. At that time, the relationship between the two families was very harmonious.

In 2013, Xiaomi gradually gained momentum and launched Redmi, and Huawei also announced its glory independence.

In terms of brand positioning, Redmi, like Glory, focuses on products with a thousand yuan level. Including the product level, Glory 3C, the first mobile phone after glory independence, is very similar in appearance and configuration to Redmi. Later, sales proved that the two companies’ choices were undoubtedly correct. In 2014, the shipments of Glory and Redmi rose sharply, which brought more revenue to the parent company.

Even if they all made achievements, they all became the best in the market. At that time, the atmosphere between Xiaomi and Huawei was still very relaxed.

When the time came to 2015, Huawei began to make full efforts in the mid-to-high-end market, and achieved outstanding results, and the Mate series emerged. However, in the same year, Xiaomi, due to the insufficient supply of Xiaolong processors, led to a crisis in brand reputation and sales began to decline.

On the other side of Xiaomi’s constant problems, Glory seized this opportunity, eating away a lot of market share originally belonging to Xiaomi and Redmi, and helped Huawei win the first sales volume that year.

There is no doubt that 2015 is a watershed in the relationship between the two companies, laying the groundwork for the future "mutual tearing" between the two companies.

Only a few years later, Huawei Xiaomi began real competition, and the executives of the two companies frequently exchanged ideas at their respective product launches.

For example, in May 2018, HONOR officially announced that it will release Glory play on June 6, which will launch Huawei’s "very scary technology." Xiaomi immediately said that "Xiaomi 8 has many very scary technologies". In this regard, Huawei directly responded that it has a lot of technology. "Do you want to learn? It’s very difficult, so you should study hard. "

By the end of 2019, Xiaomi and Glory started a war of words for a week, starting with Xiaomi’s public relations Pan Da’s announcement that Weibo publicly questioned the existence of false propaganda on the glory smart screen.

In the next few years, such incidents were frequently staged. Even in the last year or two, the "DISS Friends" session at the two press conferences was never absent.

However, from a historical perspective, the reason for the "frequent tearing" between the two companies is also inseparable from the changes in the market environment.

In the years when the two companies were "in love", Samsung and Apple occupied most of the market share. At that time, domestic mobile phones needed to unite and reduce internal friction because of insufficient technical strength. But by 18 years or so, Samsung Apple has begun to decline, while the domestic mobile phone under the rapid development is rising step by step.

Without the threat of foreign enemies, domestic mobile phone manufacturers have also started a new round of competition, and the story of Huawei and Xiaomi "killing each other" has begun.

In fact, in the fact that the entire mobile phone market is gradually sluggish, the "gunpowder smell" of the two companies in the past two years is far less strong than before. But who would have thought that as both companies entered the new energy vehicle market, those familiar "old plots" turned back.

In 2021, after Huawei officially started its automobile business, it always claimed that it would not build cars, but only help car companies build good cars.

So far, Huawei has really not violated this creed, but with the increasing "Chinese content" of the entire automobile circle, consumers have been unable to tell who is the "protagonist".

Up to now, Huawei has reached cooperation with many domestic car companies, such as "Wen Jie" with Selis, Aouita with Chang ‘an, Zhijie with Chery, Polar Fox with BAIC and so on.

Although there are many cooperations, Huawei’s cooperative brands are only "out of bounds", and others are not excellent. As the first smart car that it cooperates with Chery, Huawei’s expectation for the intelligent S7 is obviously higher than other brands. Not only is it equipped with Huawei’s best autonomous driving technology, but it has also gained an unprecedented "momentum" from Huawei.

Unfortunately, judging from the current results, the performance of the intellectual community is very unsatisfactory.

Zhijie S7 has been on the market for nearly five months, and its sales in these five months have failed to exceed 1,000 vehicles. Specifically, there were 115 and 784 vehicles in November and December last year, and 604 and 794 vehicles in January and February this year, respectively.

In the same price segment, on the other hand, Xiaomi SU7 stole the limelight after listing, and the heat continued to rise, and the sales volume was even more popular.

According to public data, Xiaomi Automobile delivered a total of 1,093 vehicles in the 14th week of 2024, ranking 9th among new energy automobile brands. In addition, in the brand sales ranking of the pure electric vehicle market of more than 200,000, Xiaomi Auto also successfully entered the list, ranking fifth with sales of 1.1 thousand vehicles, surpassing Zhijie and Xpeng Motors.

It is worth noting that the delivery of Xiaomi Auto started on April 3rd, and the 4th to 6th falls on Tomb-Sweeping Day holiday, so this data can not fully reflect the actual delivery potential of Xiaomi SU7.

The sales volume of Zhijie S7 can’t exceed 1,000 in five months, and the sales volume of Xiaomi SU7 will exceed 1,000 in the listing week.

Under such a "gap", Huawei can’t turn a blind eye. It must readjust its propaganda caliber and regard Xiaomi as its core competitor. This is also the reason why Huawei wants to "second" release the intelligent S7.

Huawei should re-emphasize the technical gap between Zhijie S7 and Xiaomi SU7, so as to gain more consumers’ recognition and increase sales.

After 2018, the "mutual tearing" between the two companies can be seen as a microcosm of the marketing war of mobile phone brands. Now, this process will be repeated in the automobile market.

So, who will be the ultimate "winner"? This question is not important. It is important to hope that Huawei and Xiaomi can benefit consumers with better technology under this kind of competition, so that the whole new energy automobile industry can reach a higher level.

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

Topic: picture channel

　　

　　Although house prices have been "hitting new highs", the enthusiasm and noise of the property market have obviously cooled down, and the wait-and-see mood of buyers has been aroused unprecedentedly. Liu Yulian painted

　　In late September, a series of new real estate policies were introduced, which gave a strong medicine to the property market that was boiling oil. With the introduction of regulatory combination boxing, the "swinging family" mentality of the property market began to divide. Some people took the opportunity to enter the market, some people held money and waited and saw, and some people were waiting for the house to rise. Between the games, the property market is complicated, and the trend of property prices is still confusing.

　　"Group Buying Family": Re-emerging from the Jianghu

　　As the weight of buyers on the balance of buying and selling began to increase, group buying that disappeared during the skyrocketing property market began to reappear.

　　After the successive regulation of the New Deal, the property market not only failed to welcome the expected "Golden September and Silver 10", but entered hibernation ahead of schedule. The wait-and-see attitude of buyers has increased, the transaction volume of the property market has shrunk sharply, and the mentality of developers who can live in strange goods and hoard houses has also undergone intriguing changes. Some real estates have begun to launch hidden concessions or promotional activities, and the amount of real estate advertisements in newspapers has increased sharply.

　　Correspondingly, the weight of buyers in the balance of buying and selling began to increase. When the house price soared, there was once a phenomenon that the sales office was "difficult to enter and ugly". However, since September, buyers have begun to speak boldly, and some small and medium-sized developers have extended olive branches, and "property market group buying" has reappeared.

　　On November 5th, a real estate in Pukou, Jiangbei, Nanjing, launched a large-scale group purchase activity. The developer took out 85 suites and gave 100 yuan to 250 yuan/square meter discounts according to different areas and payment methods. The average selling price of these houses was therefore lowered to about 4,300 yuan/square meter. On November 10th, another large building in Jiangbei, which is more than one million square meters, organized a large-scale group purchase activity. The developer drove the group purchase car to Xinjiekou in the city center, and all the members present were given gifts and provided free afternoon dessert tasting. What’s more remarkable is that "group buying shops" have appeared for the first time in Nanjing. A project claims that as long as it becomes a member, it can enjoy a minimum discount of 1% during the subscription period, and those who successfully subscribe on the official opening day of the first phase of the shop will also enjoy other discounts.

　　A developer said privately that the duration and depth of this round of regulation is still difficult to say, and the property market will enter a "frozen period" in the short term. In order to complete the sales task and withdraw funds before the end of the year, group buying and other promotional methods are still very attractive to some buyers who have rigid demand but wait-and-see psychology.

　　The change in the attitude of developers has received a positive response from buyers. At the "Nanjing Owners’ Union" in xici, some netizens posted a message soliciting citizens to form a group to buy houses, and the first batch of three properties were launched. After the netizens signed up, the sponsors could talk with the developers about the preferential discounts for existing homes according to the number of people. As soon as the post was issued, it attracted more than 17,000 clicks. Hundreds of netizens signed up with the post, and some people listed their favorite real estate names, hoping that the purchase group could "negotiate" with the developers to reduce the price.

　　However, more netizens hold a wait-and-see attitude. Someone posted: "The opening price of ×× real estate in August was 12,000 yuan/square meter, and now it’s on special offer, 9,088 yuan/square meter. I don’t think the developers can hold it any longer. Everyone waits for the house price to fall before buying."

　　According to industry insiders, judging from the attitude of buyers and sellers on the issue of "group buying", the "tug-of-war" in the property market will continue. According to a survey of nearly 8,000 netizens on a website in Nanjing, 62.2% of the citizens said that they would not enter the market to buy a house in the near future. The latest survey of Shanghai consumers by the Applied Statistics Research Center of Shanghai University of Finance and Economics also shows that 65.9% of the respondents believe that it is not a good time to buy a house at present, and the expected index of the opportunity to buy a house in the next six months has dropped by 14.6 percentage points compared with the second quarter.

　　"Contract Breakers": From Sellers to Buyers

　　The mentality of buyers and sellers in the property market has changed significantly, and the protagonist of "breaking the contract" has begun to change from the seller to the buyer.

　　When the house price was "sturm und drang" in July and August this year, "price jumping" became a buzzword in Shanghai’s second-hand housing market. After the buyers and sellers reached an agreement, the phenomenon that sellers unilaterally raised the price was everywhere. Many speculators in the property market are asking exorbitant prices from buyers who make inquiries. The price is not only very different from that of the intermediary company, but also they often ask for a substantial price increase for no reason after reaching an intention agreement, each time the range is as high as 30,000 to 50,000 yuan, and even the landlord jumps the price for four consecutive times in the same transaction within one month. A seller lamented: "I can sell it at random, and I don’t know how much this house should sell!" "

　　Since September, the central government has continuously sent the signal of property market regulation, banks have contracted housing loans, especially second-hand housing loans, and the cumulative effect of five interest rate hikes by the central bank has gradually emerged, and the reins of soaring real estate prices have begun to tighten. The mentality of buyers and sellers has changed obviously, and the protagonist of "breaking the contract" has begun to change from the seller to the buyer.

　　The reporter learned from some real estate agents in Nanjing that since October, the listed houses in the second-hand housing market have increased significantly, and the quotations have also dropped accordingly. The listed prices of individual houses have dropped by 30,000 to 50,000 yuan. "There are still some sellers who insist on the original listing price, but the psychological price has been reduced, and clearly told us that’ the price can be discussed again’." Wang Xiaojun, general manager of Nanjing Mozi Real Estate Company, said.

　　Chen Wei just paid a penalty in the real estate agency. "Now the second-hand housing loans are tightening, and the most affected ones are those rooms with old age and small area in the urban area. This is a good time to find a house. It’s a fool not to take a machete out at this time. Compared with the difference of50,000 yuan, the liquidated damages at the intersection point are nothing at all. "

　　According to the public notice list of check-out in November just released by Nanjing Housing Management Bureau, there are more than 80 check-outs with obvious investment color in 105 suites, and 45 check-outs have appeared in one property. Statistics of real estate online in Nanjing also show that the exchange rate of some properties is quite high. For example, the number of check-outs in Zhongtai International Plaza in the last 90 days reached 189, that in Mingfa Binjiang New Town Phase II reached 156, and that in Tianrun City reached 153.

　　"housechangers": It looks beautiful.

　　Second-hand housing "swap" is not only convenient, but also reasonable tax avoidance, but it is too difficult to find suitable housing.

　　When the cold snap hit the property market, the second-hand housing market was the first to encounter "quick freezing"-not only the down payment ratio was high, but individual banks even stopped the second-hand mortgage completely; High transaction costs also discourage buyers, and the highest tax collection ratio in the process of buying and selling has reached 11.6% of the total price. In a depression, the "exchange of second-hand houses" attracts attention, which is not only convenient, but also reasonable tax avoidance.

　　Wang Xiaojun, general manager of Nanjing Mozi Real Estate Company, said that for those "housechangers" who want to improve their living conditions or to facilitate their children’s schooling, "exchange of house property rights" can be considered. After the property of both housechangers is evaluated, the deed tax can be exempted for the equivalent part, as long as the relevant taxes and fees are paid according to the difference. The national policy supports this demand for self-occupied housing exchange, which can not only avoid the high threshold of credit, but also greatly save transaction costs.

　　Although "it looks beautiful", "changing rooms" has great operational limitations, that is, the needs of both parties complement each other. There is very little chance for buyers and sellers to be "affectionate and interested". Therefore, the exchange stickers for changing rooms on the Internet are often in vain.

　　Mr. Hou of Nanjing is undoubtedly lucky. He has a 75-square-meter house in Gulou District in the center of the city. Although the house was reformed in the early 1990s, similar houses are very popular in the second-hand housing market because there is a well-known primary school nearby. Because of the high floor, Mr. Hou wants to change his parents to a house with a low floor to facilitate the elderly to go out. He hit it off with Mr. Zhu, who wanted to change a good school district for his son. Zhu’s house is next to the newly-built Nanhu Park, with a good environment and on the second floor, which is most suitable for the elderly to live in.

　　After intermediary evaluation, the difference between the two houses is 52,000 yuan. According to the policy of Nanjing, in order to encourage individuals to adjust their properties, only the deed tax is levied on the difference between the two properties in the process of "changing houses", while the equivalent part is tax-free. Since they are all houses for more than five years, there is no need to pay business tax, and both parties have saved more than 23,000 yuan compared with buying and selling second-hand houses.

　　A person from the Property Market Department of Nanjing Real Estate Bureau said that the number of applications for "house exchange" is about 10 per month, which is basically the exchange of houses between relatives and friends, accounting for a very low proportion of the total second-hand housing sales. On the one hand, it is difficult to match the "house exchange", on the other hand, the "house exchange family" does not understand this preferential policy, which is also one of the reasons. (Reporter: Yao Yujie, Xu Shousong)

Editor: Zhu Zhen