标签： 上海花千坊会所

　 　　Interactive singing may become more and more audience-led in the future, but true singing remains the prerequisite for interactive singing.

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　　The performance market in 2023 is exploding, and many city weekends are "contracted" by concerts. Concerts bloom, and fans don’t play according to the routine, creating many new "ways to play".

　　For example, "You don’t need to sing in person to hold a concert, fans sing for idols". Recently, singer Wu Bai has frequently been on the hot search for fans "singing on his behalf", and has been made numerous "terriers" by netizens. Even if he responds "This is not true, I have sung", it seems that no one cares except him – after all, after the concert, the audience’s singing is still enduring. It seems that Wu Bai himself does not need to appear. As long as the venue is packed and the performance date is announced, fans can successfully hold a "Wu Bai concert without Wu Bai".

　　Expressing love and support for singers through enthusiastic chorus has become more and more violent. In Miriam Yeung’s MY TREE OF LIVE world tour this year, whether it is the main songs such as "It’s a pity that I am an Aquarius" and "Small Town Events", or non-main songs such as "Kappa" and "Fireworks", can trigger a chorus; in the national tour of Mao Buyi’s "Guide to Young Birds", old songs and new songs such as "Ordinary Day", "Midsummer" and "City Evening" have all won the audience’s chorus.

　　From singing to singing, the audience and the performers have a stronger and stronger sense of interaction. In addition, writing what you want to say to the singer on the hand banner, creating a "sea of stars", and performing a song with the singer have also become highly accepted "concert rituals".

　　In 2023, people will not just "watch the concert", but "participate in the concert" at a deeper level and with more interactive fun.

　　From listening to songs to chorus, the key words are "expression" and "resonance"

　　Li Meng, a post-90s girl who works in the operation of an internet company, has been listening to concerts since she was a third-year-old. At first, she liked to sit quietly and listen. "The first time I listened to a concert was also the first time I saw my favorite singer in person, so I didn’t want the singer’s voice to be disturbed, even my own." Now she prefers to participate in the chorus, "which gives me a sense of participation, and I feel happy between singing and jumping."

　　Zhou Zhou, a bank clerk, went to a concert with friends during November 11. "My seat was next to the free ticket area, where most of the audience were not enthusiastic and sat quietly without a chorus." She said the whole concert was cold, which made the impression not good. But Zhou Zhou understood the behavior: "Everyone feels and expresses differently, and whether to sing or not is a personal choice."

　　For the chorus, Liu Jiayue expressed his disapproval. At one concert, the audience next to her sang for a night, and her voice was loud and out of tune. Liu Jiayue sighed: "I didn’t hear the singer’s voice at all, and I felt that the tickets were bought for nothing."

　　Ding Zigao, producer of Miriam Yeung’s MY TREE OF LIVE world tour and founder of Zhengxiang Culture and Entertainment Co., Ltd., believes that in the atmosphere of pop music culture, it is a common phenomenon for listeners to interact with singing. "Many pop music creations come from life, and it is easy to resonate, resulting in the phenomenon of chorus and follow-up." Ding Zigao said that Miriam Yeung’s songs connect the youth and memories of listeners. When the music that accompanied her growth plays again, scene after scene of memories will come flooding in.

　　Li Sirui, CEO of Elephant Music Group and producer of Wang Sulong’s 2023 "Party of the Century" tour, believes that the popularity of social media has made the audience’s perspective an integral part of the concert, with strong interactivity and more follow-up singing.

　　"Only after the audience has really listened to the song many times can they be able to sing along; only when the audience really resonates will they come to the concert site to sing along." Xin Zhiyu, the general manager of the Wohahaowa Music Business Center, the producer of Mao Buyi’s concert, analyzed that both ability and choice are achieved, and the audience can sing along. "For some young people, chorus is actually a kind of emotional relief." Xin Zhiyu believes that many of Mao Buyi’s songs are the emotional observation of ordinary people, which has an advantage in this regard.

　　In many concerts, the audience chorus usually only exists during a few songs, while in Wubai concerts, the chorus lasts almost the whole time. Li Shan, an associate professor at the School of Music of Capital Normal University, believes that this is special and is the result of a combination of factors: Wubai is a creative pop singer with a wide audience and a large fan base, which provides a population base for the chorus; pop music itself is closer to the public, and it is easier for the audience to sing; and in the era when Wubai became famous, the Internet was not developed, and the number of singers that the public could reach was limited, so the popular singers had a greater influence. Now that young people have more diverse entertainment methods, it is difficult for the audience to like a singer to achieve the effect of analogy with Wubai.

　　Hand banners, posters, sea of stars… make the concert full of ritual

　　From singing to singing, the audience and the performers had a stronger and stronger sense of interaction. In terms of interaction methods, some people also made hand banners and wrote the words they wanted to express to the singer; some people wore specific costumes and accessories to interact with the singer… The communication modes between the two sides were also more diverse.

　　Shan Xiaotao, a girl from Northeast China, has attended two concerts this year. Before each performance, she will specially buy clothes and glow sticks of matching colors, think about her hairstyle in advance, and make an appointment with old friends to meet. Before entering, create a sense of ceremony.

　　Liu Jiayue will also make posters in advance, writing the songs she wants to listen to, hoping to interact with the singers during the song ordering process. She specifically mentioned that there is a tacit agreement between her favorite singers and fans: stand up to listen to fast songs, sit down to enjoy slow songs, and when it comes to a specific song, turn on the phone light and swing it. "Everyone uses the lights to create a sea of stars together, and just seeing this scene makes me feel healed."

　　Li Yi, a Mao Buyi fan, said that every time she listens to Mao Buyi’s concert, she seeks a sense of "hard empathy for migrant workers", "healing by his music", and a sense of "understanding". She loves the chat sessions between Mao Buyi’s concerts and the atmosphere of his conversations with fans. Before each concert, Li Yi will carefully "review" his "time nodes and moods" that he has liked Mao Buyi over the years, and then look forward to "marking a new scale."

　　Ding Zigao believes that today’s audiences have a stronger desire to get up close and personal with the performers. "In fact, this was the case in the past, but because the technology is more mature now, the effect is more obvious." For example, the audience will make their own hand banners or raise the title of the song they want to hear to attract the attention of the performers. At the same time, the audience’s requirements for the overall appearance of the concert have also increased. "In addition to feeling the performance of the singer, they will also appreciate the stage art, clothing styling, video, sound effects, etc."

　　According to Xin Zhiyu’s observation, the current audience’s requirements for viewing experience and viewing experience are getting higher and higher, and the tolerance of organizers is decreasing. Xin Zhiyu admitted that the audience experience is the first priority in the ranking of concert value. Before the performance, his team will conduct a comprehensive investigation of the venue, such as whether the temperature of the air conditioner is suitable and whether the field of vision is blocked.

　　"Listening to music, feeling the atmosphere and releasing pressure are the main needs of the audience to watch concerts." In Li Shan’s opinion, compared with more than a decade ago, young people today are more courageous and more willing to express themselves, so there will be phenomena such as chorus and wearing specific clothes to watch concerts. "This sense of ritual does not only exist in concerts, but also appears in various activities such as football games. This is a respect for the event."

　　True singing is the prerequisite for interactive singing, and music is still the foundation of performance

　　As the audience’s demand for concert experiences increases and the desire for interaction becomes stronger, performers and organizers are exploring new performance models.

　　Mr. Xin said that "national character" and "warm emotions" were two of Mao’s characteristics. "We hope this is a pure concert that can bring a good listening experience to the audience." Based on this concept, the team designed the performance. For example, in the interactive song ordering process, Mao is not easy to choose songs to sing according to the color ratio of the live glow stick; on the day of the 520 performance, a limited playlist is used.

　　Li Sirui said that Wang Sulong’s concert held this year has set up more interactive parts: preparing Easter eggs at the clock in and outside the venue; calling on the audience to bring their own dolls to the scene; when singing "Good Times", Wang Sulong will stop to perform a sitcom, and the plot of each scene is different.

　　Li Sirui believes that the essence of a concert is to sing live and listen to live, on this basis to meet the emotional needs of fans to see the singer in person, while allowing the stage to more fully display the music and satisfy the audience’s freshness. With the diversification of entertainment forms, how to make the visual effect more shocking, the stage presentation more rich, and the interactive form more participatory, these are all added to the carrier of the concert.

　　Li Shan said that although music is not easy to improvise, interactive singing may become more and more audience-led in the future. At the same time, true singing is still the premise of interactive singing, which puts higher requirements on the ability of singers.

　　Ding Zigao believes that concerts are not just entertainment, but also the performers’ interpretation of music. Songs are the core, and at the same time, the coordination of stage art, styling and other aspects is required to present the whole music story to the audience. Miriam Yeung’s MY TREE OF LIVE world tour concert at Encore added chat and blind box selection to bring a different experience to the audience. After the performance, the team will also collect audience feedback through social platforms to modify and adjust the tour.

　　(At the request of the interviewee, Li Meng, Zhou Zhou, Liu Jiayue, Li Yi and Shan Xiaotao are all pseudonyms)

In the field of domestic autonomous driving, Yushi Technology, co-founded by Wu Gansha, former president of Intel China Research Institute, has to be mentioned.

However, due to shifting the focus of their work, Yushi Technology and Wu Gansha themselves have greatly reduced the frequency of speaking out since the middle of last year, which means "retiring from the rivers and lakes" and is slightly mysterious.

A few days ago, with the launch of GTIC 2018 Global Smart Car Supply Chain Innovation Summit, Chedong went to the Beijing office of Yushi Technology to have another in-depth dialogue with Wu Gansha, the guest of this summit, and learned about the breakthroughs made by Yushi Technology in technology research and development and commercialization during the dormant year:

Including the deployment of unmanned electric logistics trailers at the top three international airports in the world, the deployment of unmanned feeder vehicles in Zhejiang and Nanjing, the joint research and development of automatic parking service technology with domestic top automakers and time-sharing leasing enterprises, and the cooperation with passenger car enterprises to develop L2.5/L3 autonomous driving technology.

Wu Gansha even told the car that it has achieved a 10-fold increase in the number of customers, the number of contracts, the contract amount and the number of vehicles equipped with the automatic driving system, and the results are gratifying.

"Retirement" Achievement: Finalizing Master Plan

"The first year of entrepreneurship is blowing outside, the second year is blowing inside, and the third year is blowing again." As for the reasons for keeping a low profile in recent years, Wu Gansha explained this.

In his view, the first year of starting a business is nothing more than looking for someone to find money, the second year is to find business cooperation with customers, and the focus of the third year is on the one hand to cash the blown cows, and on the other hand, the rapid growth of the company needs "calcium supplementation", especially in refined management and cultural construction.

Wu Gansha told Che that during the "silence" of Yushi Technology, the team completed a very important thing, that is, finalized the Master Plan—— of Yushi Technology-the company’s overall development plan for the next five to ten years. It is understood that the plan is divided into three parts:

First of all, in the field of commercial vehicles and special vehicles, we should try to find a direction that is suitable for autonomous driving technology and can bring high profits at the same time, so as to accumulate research and development data and build corporate image while earning income.

Secondly, after the technology has been developed to a certain extent, we will start to cooperate with passenger car manufacturers to mass-produce and deploy parking service and L2/L3 autonomous driving technologies.

With the gradual increase of deployed vehicles, Yushi will be able to accumulate more data to improve the mass-produced autonomous driving technology, and at the same time, it will start the "shadow mode", that is, collect the road condition data of mass-produced vehicles through the sensors of existing vehicles, and train the decision-making algorithm of L4/L5 autonomous driving technology on the on-board computing platform.

Finally, Yushi Technology hopes to deploy an autopilot system with "shadow mode" on 10 million production vehicles in the future, so as to ensure that each iteration of L4/5 autopilot algorithm can complete tens of billions of kilometers of real vehicle verification within one month. Finally, mass production of L4/5 autonomous driving technology will be realized around 2025.

In addition to making a grand, even slightly exaggerated Master Plan, Yushi Technology is also recruiting a lot of people to ensure the realization of the above plan.

Wu Gansha told Che Dongxi that Yushi Technology currently has three R&D bases in Fangshan, Haidian, Beijing and Jiading, Shanghai, and its research engineering team is close to hundreds of people.

▲ Some members of the dominant team

In addition, Yushi Technology also has a trial production, testing and application innovation center in Jiaxing, Zhejiang Province, which is engaged in batch modification of self-driving vehicles, production and testing of low-speed vehicles, and has offices in Liuzhou and Shenzhen to carry out trial operation and joint research and development with partners.

Business progress: achieve four tenfold growth in one year.

Master Plan of Yushi is ambitious, but it is a plan after all. Cars are actually more concerned about what practical achievements Yushi Technology has made in the past year.

"10 times." Wu Gansha said with a smile, "and it is still four times 10 times."

He told Chedong that during the year from August 2017 to August 2018, Yushi Technology has achieved a 10-fold increase in four key indicators: the number of customers, the number of contracts, the contract amount and the number of vehicles equipped with Yushi automatic driving system. At present, it has more than 20 customers, of which about 80% are car companies, covering independent, joint venture and foreign-funded brand manufacturers, as well as passenger cars and commercial vehicles.

"This year, it is obvious that there are more customers of joint venture and foreign car companies," Wu Gansha explained. "The self-driving technology developed abroad may not be able to adapt to the complicated domestic road conditions, and the internationally accepted data governance regulations do not allow data to be sent abroad, so joint venture and foreign car companies also need local research and development and local partners."

Wu Gansha also showed the car a video of a specific project at the scene.

One of them is in the top three international airports in the world, and Yushi Technology has deployed several self-developed unmanned electric logistics trailers. These vehicles are parked next to the plane, and after the luggage and other goods on the plane are unloaded, this unmanned vehicle drags the goods to the unloading area.

The video shows that this special vehicle can still run normally in heavy rain, and its automatic driving system can stop immediately to avoid collision when it recognizes the mineral water bottle and silk scarf that the tester suddenly throws into the middle of the road.

Wu Gansha told the car that because there is no cover and air conditioning, the drivers of airport special vehicles work in harsh conditions such as high and low temperature and loud noise from taking off and landing all the year round. Therefore, although the subsidy is high, they still can’t keep people, which has become a headache for airport operators.

Unmanned vehicles do not have these problems, so they received a positive response from the airport. After rigorous technical tests, the two sides quickly reached a commercial cooperation.

Most importantly, the project is not used for demonstration purposes. The data and operational experience accumulated by Yushi can not only continuously improve its driverless technology, but also deploy more unmanned vehicles at the airport to achieve benign development. Wu Gansha predicts that the project will start unmanned operation without on-board safety personnel within half a year. And this is the first step of Master Plan of Yushi Technology.

Technical progress: automatic parking service and L2.5 go first.

In the field of passenger cars, Yushi is currently promoting commercial landing mainly around AVP and L2+ autonomous driving technology.

In addition to the above-mentioned airport video, Wu Gansha also showed Che Dongxi his technology Demo of developing AVP(Automated Valet Parking) automatic parking service for an independent passenger car brand.

In the video, a passenger car equipped with AVP technology drives to the door of an underground garage, and then the human driver gets off, and the vehicle drives into the basement to find the designated parking space and back into place. When the driver needs to drive, operate on the mobile APP, and the vehicle will drive on the road from the garage by itself.

It is understood that the AVP system of Yushi can be realized only by low-cost sensors such as cameras and ultrasonic radars, and its products have two modes:

1. For the parking spaces in fixed parking lots, vehicles can remember the corresponding routes by learning the driving of human drivers, so that the automatic parking service can be completed without relying on high-precision maps.

2. For parking spaces in unfamiliar parking lots, vehicles can find designated parking spaces or random empty parking spaces by themselves with the support of limited high-precision maps, and complete parking.

Wu Gansha told the car that this AVP system is being jointly developed with the OEM, and it is expected to cooperate with the OEM or the head time-sharing company to achieve scale deployment before the end of this year.

In addition to AVP system, another major layout of Yushi in the field of passenger cars revolves around L2+ autopilot technology, which is called L2.5 and L2.8 autopilot technology within Yushi.

Its L2.5-level technology can be simply understood as an upgraded version of Tesla Autopilot system. On structured roads such as expressways, vehicles can not only control their own speed and keep driving in a single lane, but also realize safe and automatic lane change.

The main body of L2.8 technology is the same as L2.5 technology, and the core is to increase the function of up and down ramps. According to Wu Gansha, the L2.8 technology of Yushi Technology should realize the automatic driving function of toll station-toll station, that is, consumers can give it to vehicles to drive when they drive to the toll station, and then they will be driven by humans after arriving at the destination toll station.

Of course, because this technical positioning is still below L3 level, human drivers still need to monitor the road conditions and be ready to take over at all times during driving, which is similar to the general Super Cruise positioning.

Wu Gansha revealed that this set of L2+ autopilot technology has basically matured, and is currently communicating with the OEM. It is expected that the SOP will be mass-produced as soon as 2020–this is the second step of the Master Plan.

Shadow mode: speeding up unmanned research and development

In the Master Plan, the shadow mode mentioned above plays a very important role, which is an important step to complete the research and development, data accumulation and verification of L4 autonomous driving technology.

After the above video demonstrating AVP automatic parking service technology, Wu Gansha also showed the progress of L4-class automatic driving technology.

In the video, the above-mentioned automatic parking service vehicle switches to L4 automatic driving mode after driving out of the parking lot, and automatically drives to the exit of the park. After the identification crossbar is lifted, it drives into the open road for testing.

In this process, the car has experienced many scenes such as crossroads/traffic lights, roundabout, tunnels, cities and highways, and it has successfully completed the driving task even in the face of complicated road conditions such as motor vehicles and non-motor vehicles, pedestrians and courier brothers.

According to Wu Gansha, this open road is an intelligent networked vehicle open test section that cooperates with the high-end manufacturing base in Fangshan District. It has long been a routine operation to conduct driverless testing on this section, and it has also experienced the test of bad weather such as heavy rain and severe winter. At present, Yushi is actively cooperating with OEMs to apply for road test licenses in Beijing, Shanghai and Jiashan, Zhejiang.

Open the trunk and there is only a clean "small box" in the car. This is the car brain independently developed by Yushi, which is equipped with two sets of algorithms, one is the above-mentioned automatic parking service system, and the other is the L4-level automatic driving which is still in iteration.

When the vehicle equipped with the car brain is driven by human beings, the algorithm of L4-level automatic driving technology verifies the algorithm by sharing data with the sensor under the condition of ensuring privacy, thus realizing the shadow mode.

Wu Gansha revealed that the car brain is fully developed in accordance with the car regulations, supporting a variety of chip mix and match schemes such as GPU, ASIC or FPGA. At present, the OEM is progressing smoothly.

Future play: positioning Tier 0.5

The entrepreneurial wave of autonomous driving technology has been rising for several years. Emerging companies and technology companies have two main directions in business models. First, unmanned taxis or unmanned car routes represented by industry leader Google Waymo also include startups such as Uber, Didi, Roadstar.ai

Another group of companies hope to provide auto-driving solutions with integrated software and hardware for mass production and loading, similar to what Tier1 does in the automobile industry.

▲ Yushi employees debug vehicles.

In the view of the first type of companies, technology companies have the problems of lack of experience and high threshold when they cut into the automobile industry. Therefore, it is better to cooperate with companies in the automobile industry to make unmanned vehicles and directly engage in the operation of unmanned car rental. The second kind of companies think that software technology is the weakness of the automobile industry companies and they have the ability to become the new Tier1.

Wu Gansha positioned Yu Shi’s choice of science and technology in the latter.

"Rand data shows that autonomous driving technology needs to run to 11 billion miles to prove statistically that it is safer than human drivers. If you want to run so many journeys, you need more vehicles equipped with shadow mode to run data." Regarding the reason for choosing the second route, Wu Gansha explained this.

At the same time, he also believes that the automatic driving system needs to be iteratively upgraded, which is different from the traditional one-off automobile parts. Therefore, Yushi defines its relationship with automobile enterprises as Tier0.5, that is, from the beginning, it will carry out joint research and development and joint data operation with automobile enterprises, instead of providing independent research and development parts systems to automobile enterprises like the traditional Tier1 and then matching them with the vehicles of the automobile factory.

At present, Yushi Technology has carried out joint research and development with many domestic automobile manufacturers, and its micro-circulation unmanned minibus and bus jointly developed with a head bus manufacturer will also be unveiled soon.

Conclusion: Autopilot veteran speeds up again.

Founded in early 2016 and headed by Wu Gansha, former president of Intel China Research Institute, Yushi Technology is regarded as one of the earliest self-driving startups in China. After intensive exposure at the beginning of its establishment, Yushi Technology began to fall into silence in the second half of 2017, even giving people the illusion that the company has fallen behind.

However, after two hours of in-depth communication with Wu Gansha, Che Dongxi clearly realized that Yushi Technology, a veteran autopilot, had not fallen behind, but had more achievements, which were illustrated by winning dozens of customers, deploying special unmanned vehicles at the top three international airports in the world, and developing L2+ autopilot technology and automatic parking service system for mass production.

With the determination of Master Plan for the next five years by Yushi Technology, the forward speed of this veteran will be further accelerated.