Original SUSAS Shanghai Urban Space Art Season
Many post-80 s and post-90 s friends must be familiar with this picture:
Yes, this is EVA, which has been released for more than 20 years since 1995 and is one of the three "phenomenal animations" in Japan. In 2017, a series of well-known animation IPs such as "EVA Novelty Machine" settled in Shanghai Jing ‘an Xinyefang. This "EVA trumpeter" has been recognized as the largest animation sculpture in the world by the Guinness Book of World Records authority.
Large-scale "Trumpet" sculpture perfectly integrated with the surrounding environment
Jing ‘an Xinyefang has also taken this opportunity to carry out a series of splendid public activities, including the once-in-a-lifetime EVA global event in 2019-the special event of EVA’s new theater version "Final". What kind of treasures are hidden in the "phenomenal" park that attracts so many visitors?
The grand occasion of the special event of EVA’s new theatrical version "Final"
01
Yujian chaoliu life
Jing ‘an Xinyefang subverts the traditional development mode of the park and introduces cultural industries and activities in a forward-looking way, which has become the best help to promote the sustainable development of the park.
As the first large-scale cultural and creative industrial park in Jing ‘an District, the arrival of SCLA, a new creation, has brought a bit of "secondary" atmosphere here. There is not only the largest EVA horn machine, but also a Japanese animation model street. Every time I pass by, I see EVA, Hatsune Miku, Conan and Altman, the animation IP that accompanied my whole childhood. It is hard to hide my inner excitement.
Come here and find your childhood memories ~
In addition to the cultural and creative industries, Jing ‘an Xinyefang has been exploring ways to promote the integration of diverse formats such as culture, sports, science and technology and economy through the sharing of resources and space and the cooperation of new media. As a representative of trend sports, there is a high-profile UFC elite training center, covering an area of about 8600m?2. It is three times the area of the world’s first elite training center in Las Vegas!
UFC professional sports venues have also been affirmed by international professionals.
In 2021, with the support of China Cultural Relics Exchange Center and caeg Co., Ltd., Shanghai Jing ‘an Pavilion, the Meeting Museum, officially settled in Jing ‘an Xinyefang. The first two exhibitions, "Meeting Impressionist Dawn of Normandy: Changes of European Painting in the 19th Century" and "Meeting the Golden Mummy of Ancient Egypt", were well received by the audience. At present, "Meeting Picasso: Passion and Eternity of Genius" and "Meeting keith haring: Trend Art Exhibition in the Post-Pop Era" which are being heavily exhibited have also attracted much attention.
Yujian Museum Shanghai Jing ‘an Museum
There is also a fashionable home store with originality as the main theme, which has introduced many works of foreign designers and represented some foreign brands. The furniture is rich in variety, and the materials and details are quite good. You love home and architectural space, it’s worth visiting ~
Boutique housing house hidden in industrial park
In 2020, the theme activity of "New Night fun· Summer Fireworks Conference" held by Xinyefang in Jing ‘an brought exotic customs into the park, and creative activities such as cherry tree wishing, electronic fireworks show, taigu dance, traditional handicraft market and snack food stall left many beautiful memories that summer.
A highly participated event site.
02
Historical photos of Shanghai metallurgical mining machinery factory
Crossing time and space, renewing the former metallurgical plant and starting again.
Jing ‘an Xinyefang, the original site of which is Shanghai Metallurgical Mining Machinery Factory affiliated to Shanghai Electric Group, was established in 1959. It is a national large-scale second-class enterprise and a backbone enterprise in Shanghai. With the industrial adjustment and upgrading, the factory officially closed in 2009.
Map of Shanghai Metallurgical Mining Machinery Factory
(Located at No.210 Wenshui Road, covering an area of 158 mu, with a building area of about 150,000 square meters)
As a historical epitome and witness of Shanghai’s modern industry moving towards modern industry, metallurgical plant is listed as a municipal cultural relics protection unit. Among them, four workshops, such as structural workshop, assembly workshop, metalworking workshop and spare parts warehouse, are particularly valuable for historical preservation.
Keep the location map of the factory building (Buildings 1#, 3# and 2B# in the park are assessed as immovable cultural relics).
Before the renovation of the workshops in Building 1#, Building 3# and Building 2B#,
With Jing ‘an District stepping up the construction of innovative and creative gathering zones on the two wings of Central, and creating "an international film and television industrial zone around the world", metallurgical plants located in the gathering zones have ushered in a good opportunity for transformation.
At the beginning of 2016, Jing ‘an District Government signed a strategic cooperation agreement with Shanghai Lingang Group to introduce the brand of "Xinyefang" to carry out urban renewal and continuous operation of Shanghai Metallurgical Mining Machinery Factory. With the protection and reuse of industrial historical buildings as the carrier, the park will build a leading Asian and world-class cultural and creative industry cluster integrating film and television production, art media, industrial design, sports competition and other cultural and creative elements.
Before the renovation, the park, which has not been renovated, participated in the 2017 Shanghai Urban Space Art Season as a temporary exhibition venue. Inspired by the waste materials in the factory, artists created rich new media art and invited the public to experience the atmosphere of the factory. Many old workers also revisited their old places together, where people are connected with space and history.
The live work "New Life" pays tribute to human labor and creativity.
The old workers in the factory revisited their old places and took photos with their former partners.
03
Protect and repair, let people see how history advances.
Establish the principle of protection and repair
With the strengthening of industrial heritage protection awareness in recent years, protection and reuse often become the source of inspiration for designers. Before the renovation, the park invited the Historical Building Protection and Design Institute of East China Architectural Design and Research Institute to judge the value of the buildings in the factory area and prepare the protective repair design. The cultural value of the national electromechanical industry in metallurgical plant, the unique industrial architectural style with large span and large space, and the typical industrial heritage neighborhood are the core meaning of protection.
Based on this, the main idea of repair design is established:
First, protect the existing landscape environment as much as possible, maximize the preservation of historical intact trees, green, and appropriately upgrade and transform;
The second is to clarify the key protection contents of cultural protection buildings, and take measures such as repair, reinforcement and earthquake resistance respectively, such as main facade, main structure, main spatial pattern and valuable building components;
The third is to adapt to the new functions, such as building energy saving, supporting equipment and other aspects of a comprehensive upgrade, industrial components moved to the outdoor environment designed as landscape elements;
Fourth, the overall site design of the factory, improve the traffic organization, create communication space, improve the drainage situation of the site, and eliminate the hidden danger of rainwater backflow.
Bird’s-eye view of metallurgical plant before transformation
Unique large-span and large-space in the workshop room
Repair general plan
The architectural pattern, roads, Zhangshu Avenue and industrial structures in the factory area have been effectively protected.
Regeneration of preserved buildings
Benjamin Wood, an architect, put forward that the core of the renewal is to "keep the old buildings, transform the old buildings, and build new buildings behind the old walls, so that people can see how history advances".
Taking the new paradigm of urban renewal, the new fashion of historical context, the friendly and leisure new neighborhood and the friendly and pleasant new green environment as the goal, the updated Jing ‘an Xinyefang can be seen everywhere with distinctive brand of the times, mottled red brick factory buildings, sloping roofs, long-span internal structures, production slogans, and lush green plants in the factory area, all of which have been subtly preserved.
Under the basic principle of "repairing the old as the old", the reserved buildings and new buildings in the park are in harmony. 1#, 2#, 3#, 6# and other historical buildings, continue the original architectural design logic, retain the architectural lines and fa? ade, and seek unity in color and material; At the same time, in order to meet the new requirements of the function after the transformation, the entrances, doors, windows, walls and other parts are properly transformed to highlight the interaction and fashion temperament of space.
General plan of building layout in the park
Large-scale factories are transformed into cultural facilities, such as museums, art galleries, theaters, etc., while small and medium-sized factories are transformed into office and supporting services, and new buildings are appropriately embedded in the factory to supplement service facilities.
1# building was transformed into UFC center. This 96-meter-long, four-span factory building has interactive research and development space, cultural and sports activities space and so on.
Building 3 was transformed into SMG studio, a 150-meter-long four-span factory building with two studios and open R&D space.
2B# Building maintains the original double-slope roof and roof skylight style after reconstruction.
After the renovation of Building 6, it settled in Xinchuanghua Company.
After the renovation, the original space of Building 8 will continue to be used as catering facilities; The facade makes the building more friendly and simple through the wooden porch and suitable window opening scale.
The new building is diverse and harmonious.
The new buildings in the park have formed a good relationship between the old and the new in terms of volume and color.
For example, the "Add Zero Theater" in Building 7 invested by SMG Company continues the mechanical and industrial style, and the decorative style of the theater adopts the post-modern advanced industrial style. The newly-built office buildings 5# and 11-13# on the south side of the park have also extracted red bricks, vertical lines and other elements, focusing on simplicity.
Building 7# "Plus Zero Theater"
New office space in 5# and 11-13# buildings
Building 10#, which is also an office building, is inspired by trees, keeps the lush trees in the site, and adopts the way of overhead on the ground floor and terrace on the second floor, which permeates with the environment and is more interesting.
New office space in Building 10#
In addition, some small service facilities supporting the life in the park are also very thoughtful, leaving new ideas of industrial elements everywhere.
4# building has changed; There are also a series of theme sketches on the south side of the building.
Building 9# will build a new dining facility on the second floor on the basis of retaining the stairs.
Outdoor environment attracts and stimulates more communication.
In the organization of the slow-moving system, the park should consider strengthening the connection with rail transit and public transportation systems, so as to establish a smooth car dealership system and a comfortable slow-moving system. In particular, the original boulevard is transformed into a green ecological corridor that runs through the east and west, and a number of small outdoor squares are strung together to attract people to stop activities.
Park greening system
East-west green corridor in the park
Tourists take photos on the green space of the park square as a souvenir.
Afforestation easy to maintain
Industrial imprint also permeates the whole environment, whether it is art installations, small greening or wooden seats, there are elaborate designs.
The blackboard bulletin board and the blue gate of the factory building were still there.
Industrial construction as a landscape sketch
04
Experience of urban renewal in Jing ‘an Xinyefang
The main body of tripartite cooperation among the state, the city and the district.
Although Jing ‘an Xinyefang has no special advantages in location and transportation, it has been greatly assisted by the municipal resource Lingang Group and the district-owned enterprise Su Hewan Holdings. Shanghai Xinyefang Shangying Enterprise Development Co., Ltd. was established by the tripartite cooperation of state-owned enterprises, municipal resources and district resources. As the main body of urban renewal, it has played an important role in pre-project planning, functional format positioning, planning and design, development and construction, and subsequent operation.
Aerial view of the park
Deep involvement of famous cultural enterprises
Relying on the industrial orientation of "Surrounding the Big Film and Television Circle", Jing ‘an Xinyefang actively introduced two well-known cultural enterprises, namely Shanghai Culture Broadcasting and Television Group Co., Ltd. (SMG) and Shanghai Xinchuanghua Culture Development Co., Ltd. At the beginning of the project planning, the two companies participated in discussing the park industry and brand planning, and established a creative industrial chain from studios, producers and directors’ studios to IP incubation, investment transactions and derivative development.
In addition, the continuous cultural and artistic activities attract the public, promote the integration of diverse formats to support park services, and gradually stimulate more vitality.
A corner of the central square of the park
In a corner of the city, the old factory building is completely new.
Trend culture and contemporary art germinate here.
After the renovation of the old buildings engraved with the traces of time,
Continue to adapt to the trajectory of people’s lives in this era.
Perhaps this is the best interpretation of the years.
Jing’ an xinyefang
Project address: No.210 Wenshui Road, Jing ‘an District
Completion time: April 2019
Project owner: Electric Property, Lingang Asset Management and Suhewan Holdings.
Construction operator: Shanghai Xinyefang Shangying Enterprise Development Co., Ltd.
Designer: Historical Building Protection and Design Institute of East China Architectural Design and Research Institute, Benjamin Wood Team, Ennead Architecture Office.
Photo photography: Xue Yuqin, Network Vision | Xue Yuqin proofreading | Chen Min
Original title: "Update Street, Jing ‘an Xinyefang, Besides EVA, Can You Meet …"
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