500 yuan survey on the price limit of moon cakes: some people charge 600 yuan freight, some people sell boxes in 100 yuan alone, and scalpers earned 100,000 yuan in two months.

Image source @ vision china

Titanium media note:This article comes from WeChat WeChat official account Red Star Capital Bureau (ID: hxzbj 2020), written by | Qiang Yaxi, Wang Tian, Zhang Luxi, Xie Yutong, edited by | Ren Zhijiang, Peng Jiang, and published by Titanium Media with authorization.

 

The Mid-Autumn Festival is approaching, and the moon cake market is also lively, but there have been new changes this year.

In June, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the State Administration of Market Supervision jointly issued a related announcement to curb the "sky-high" moon cakes, demanding that the boxed moon cakes with a unit price exceeding that of 500 yuan be supervised. Under the new regulations, the "sky-high" moon cakes on the surface have disappeared. On the e-commerce platform, the highest-priced moon cake is stuck in the "red line" and sells for 499 yuan.

However, the investigation by Red Star Capital Bureau found that,The "sky-high" mooncake gift box still has a gray living space, and the trading method is more hidden. Some merchants said that they can add WeChat to buy (moon cakes above 500 yuan); Some merchants said that Taobao can’t go above 500 yuan, and bird’s nest and abalone (high-priced moon cakes) can only go offline. In addition, some merchants were exposed to have put a 499 yuan mooncake gift box on the shelves, but consumers had to pay 600 yuan freight to make up the difference.

In addition, the Red Star Capital Bureau searched a online celebrity moon cake and found that it was not clearly priced, but sold by taking ten copies, paying a deposit and the balance. It is understood that most of these sellers are mooncake scalpers. They have obtained mooncake gift boxes that are difficult to buy and are on fire through snapping up and internal channels, and even doubled their prices. For example, the original price of a box of Maotai moon cakes in 380 yuan has been sold to 680 yuan and even 780 yuan, and "the price is still rising".

A circle of friends with mooncake scalpers said that on September 3, the order volume exceeded 200. It is said that in the Mid-Autumn Festival last year, he earned more than 100,000 yuan by selling moon cakes, and he said in another circle of friends, "If there is a warehouse this year, one NUDAKE moon cake is enough to earn 100,000 yuan."

"In recent years, the moon cake market has been generally standardized and orderly, and the prices of most moon cakes are close to the market demand. However, some enterprises still speculate on the price of moon cakes in various ways, and the problem of sky-high prices still exists." Jin Xiandong, director and spokesperson of the Political Research Office of the National Development and Reform Commission, pointed out at the press conference in August that market supervision and inspection will be intensified before the Mid-Autumn Festival this year, and violations of laws and regulations will be severely investigated and publicly exposed, while high-end hotels, restaurants and e-commerce platforms will be the key areas.

The relevant person in charge of the National Development and Reform Commission once said that the main purpose of issuing the Announcement is to promote mass consumer goods such as moon cakes to return to the traditional cultural origin, advocate thrift and oppose waste, form a broad social consensus, and curb the phenomenon of "sky-high prices" of traditional holiday-related commodities.

Following the launch of the Announcement in June, the National Development and Reform Commission carried out research, publicity and industry guidance for two months. At the beginning of August, the General Administration of Market Supervision decided to organize a centralized rectification campaign in two months. At the end of August, the National Development and Reform Commission (NDRC) issued another document, saying that it would extensively collect clues from all aspects, quickly push relevant parties to carry out rectification, and hand over suspected violations of laws and regulations to relevant departments for verification and investigation.

In the process of investigation, some high-end hotels sold mooncake gift boxes mixed with high-grade tea and tea sets, and some online merchants, who were more concentrated, mixed mooncakes with red wine, and raised the price of 499 yuan plus 600 yuan freight in disguise. The National Development and Reform Commission (NDRC) said that they all urged rectification and removed the illegal products.

On September 1st, the National Development and Reform Commission issued another document to disclose the progress of the joint inspection of the moon cake market by the Price Department of the National Development and Reform Commission, the Law Enforcement Inspection Bureau of the General Administration of Market Supervision and the Bureau of Price Supervision and Competition. According to the data of the General Administration of Market Supervision, as of August 31, the national market supervision department dispatched law enforcement officers to inspect operators for 150,000 times, and inspected more than 30,000 market entities such as hotels and supermarkets around the price issue.

The Red Star Capital Bureau learned from the relevant person in charge of the National Development and Reform Commission that the reason for the announcement was that the problem of sky-high moon cakes showed signs of rebound. These phenomena not only deviated from the origin of traditional culture, but also encouraged extravagance and waste, which had a negative impact on the social atmosphere, and may even be alienated into a carrier of corruption.

Bai Wenxi, vice chairman of China Enterprise Capital Alliance, told Red Star Capital Bureau that although the situation has improved in recent years, the mooncake market has been over-packaged and over-marketed under the pressure of competition for so-called innovation and profit, and the situation of over-pricing is still relatively common. Strengthening supervision at this time is to prevent the same problem from flooding again.

Previously, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision jointly issued an announcement, clearly stipulating that the boxed moon cakes with a unit price exceeding that of 500 yuan should be subject to key supervision.

After the publication of the new national standard, some mooncake packaging manufacturers changed their previous sales model, and took out some packaging boxes that were originally only supplied to mooncake manufacturers and sold them separately, directly facing consumers or consumer enterprises.

The Red Star Capital Bureau noticed that recently, there are many novel and diverse mooncake gift boxes on e-commerce platforms such as Taobao and JD.COM. There are mooncake gift boxes that can be used as shadow play light boxes, hollowed-out paper carving gift boxes similar to those in pop-up book, and gift boxes that can be folded into lunar exploration rockets, etc., and the sales volume is considerable.

A seller of mooncake gift boxes told Red Star Capital Bureau that all kinds of mooncake gift boxes in the store can be sold separately.

Take one of the mooncake gift boxes named "Flying to the Moon" as an example, which is embedded with multiple layers of drawing boards with different moon patterns, and can rotate gears to change different pattern combinations.

The customer service staff of this merchant said that the price of the creative mooncake gift box of "Flying to the Moon" is 188 yuan, including 8 mooncakes, but if you only buy the packaged gift box, the price will be 100 yuan, and the bulk purchase price can be as low as 80 yuan.

How much is the production cost of the "Flying to the Moon" mooncake box in 100 yuan?

The merchant did not disclose its production cost to the Red Star Capital Bureau, but Mr. Liu, the head of another merchant specializing in packaging paper products, said,The cost of packaging paper moon cakes is about ten yuan, and the cost of packaging with flip cover and magnetic attraction is also around 20 yuan. "The production cost is very low, mainly because the design creativity is expensive, ranging from thousands to tens of thousands."

Mr. Liu told the Red Star Capital Bureau that in the past, mooncake gift boxes for enterprises were more business-oriented. "There are more dark blue and big red, and the gift boxes should be simple and tall"; The gift box that individual merchants like is actually more similar to Wenchuang’s works. "The appearance should be exquisite and special, and it is best to reuse it."

The Red Star Capital Bureau noticed that the sales of such enterprises that "make money by paper" are considerable. On the Alibaba platform, the turnover of a variety of mooncake packaging gift boxes in the past 30 days was as high as one million yuan. Search for "moon cake packaging box" on Taobao, and the monthly sales of various products are also above 5000.

In fact, as a seasonal food, the gross profit margin of mooncake gift boxes is quite high.

Take the moon cake giant Guangzhou Restaurant (603043.SH) as an example. In 2021, the moon cake business income of Guangzhou Restaurant was 1.521 billion yuan, the cost was only 662 million yuan, and the gross profit rate was 56.46%, which was the highest among all businesses. This is still the data after the decline in gross profit due to factors such as rising raw material prices. Previously, the gross profit margin of its moon cake business exceeded 60%.

Another listed company, Yuanzu Co., Ltd. (603886.SH), has merged the mooncake gift box business with the Chinese and Western pastry business since 2020. Last year, the gross profit margin of its "Chinese and Western pastry gift box" sector was 51.51%. In 2019, the gross profit margin of its mooncake gift box reached 65.85%, and the gross profit margin in previous years also exceeded 60%.

Attracted by high profits, more and more enterprises enter the field of moon cakes. According to the consulting data of Ai Media, the number of mooncake enterprises in China has doubled in the past ten years. As of July this year, the number of registered mooncake enterprises in China has reached 40,478. The size of the moon cake market is also rising, from 13.18 billion yuan in 2015 to 21.81 billion yuan in 2021. It is estimated that the sales of moon cakes in China will reach 24.38 billion yuan in 2022.

The "sky-high-priced" moon cakes on the surface have disappeared, but the investigation by Red Star Capital Bureau found that the "sky-high-priced" moon cake gift box still has a gray living space, and the trading method is more hidden, resulting in the phenomenon of "underground" trading of sky-high moon cakes. 

On August 30th, Red Star Capital Bureau asked several home appliance merchants if there were any more high-grade mooncake gift boxes for sale. One of them made it clear that there were, and sent a micro-signal, indicating that Red Star Capital Bureau used WeChat to communicate.

Subsequently, the merchant sent a "2022 Mid-Autumn Festival Gift Box" form on WeChat, including 15 moon cake brands, such as Nantaiyue, Hibake, Daoxiang Village, Jinhua, Maxim’s, and Haojiaxiang, all of which are well-known brands in the market.

The Red Star Capital Bureau found that,In the table provided by the merchant, the price of most mooncake gift boxes is between 100-300 yuan, but there are also many mooncake gift boxes above 500 yuan. Among them, Hibake, Happy Family, Jinhua, Good Hometown, etc., the price of some gift boxes ranges from 540 yuan to 888 yuan. There are also more expensive ingredients such as abalone, black truffle and sea cucumber in moon cake stuffing.

A merchant selling high-priced moon cakes told the Red Star Capital Bureau that the price of online moon cakes could not exceed 499 yuan this year, so there was no link, and it was directly connected with the manufacturer, "absolutely authentic, with sufficient supply".

Another food franchise store replied to the Red Star Capital Bureau that bird’s nest and abalone (high-priced moon cakes) can only be taken offline. When the Red Star Capital Bureau further inquired about how to buy offline, the other party did not reply.

In view of the moon cake brands that surpassed 500 yuan in the above table, the Red Star Capital Bureau consulted a number of official flagship stores, and the relevant staff all said that there was no such high-priced gift box.

Among them, the customer service of Haojiaxiang flagship store said that there is no "Moonlight Box" gift box online this year (699 yuan), and the table is last year’s model. The customer service of Jinhuali Food Flagship Store also said that the "815 Premium Pack" (658 yuan) gift box in the form had already been removed.

However, the Red Star Capital Bureau consulted several Taobao stores that sell brands such as hometown, and some stores replied that there is a "Moonlight Box" for sale at 699 yuan, but Taobao can’t go above 500 yuan. If you want to buy it, just take other links and change the price.

Mr. Zhang is a professional food purchasing agent in online celebrity, also known as scalper. Two months ago, he began to drink moon cakes in his circle of friends.

Hongxing capital bureauOn August 31st, I asked Mr. Zhang about the price of Maotai mooncake with yolk and flowing heart, which is hard to see in the market. The price given was a box of 680 yuan. Compared with the scalper in 780 yuan, Mr. Zhang’s price is relatively cheap, but compared with the original price of a box of 380 yuan, its gross profit can also reach 300 yuan.

 

Mr. Zhang "calculated" the record of purchasing moon cakes during the Mid-Autumn Festival last year. He wrote in a circle of friends: "It lasted for two months, counting online stores, small programs, WeChat ordering and other channels, and earned more than 100,000 yuan."

In another circle of friends, he also said: "If there is a warehouse this year, relying on a NUDAKE moon cake is enough to earn hundreds of thousands.

For the phenomenon that the number of mooncake gift boxes purchased by luxury brands is decreasing, Mr. Zhang put a picture to explain the reason. The picture shows the new regulations of the platform for mooncake merchants. The first one is "The release price of mooncakes for sale shall not exceed that of 500 yuan (inclusive)".

The new regulations have affected the sales of luxury brand mooncake gift boxes, and also affected the way scalpers sell high-priced mooncakes on e-commerce platforms.

Searching for mooncake gift boxes in Taobao, we can’t see mooncake gift boxes whose price exceeds that of 500 yuan. However, high-priced moon cakes are still traded privately in a few shops on the platform.In Mr. Zhang’s shop, the price of Lady M mooncake gift box is 98 yuan, but when you click to buy it, you need consumers to take ten copies, totaling 980 yuan/set.

In another store, the price of Lady M mooncake gift box is 499 yuan. Click to buy, and there will be a down payment of 499 yuan, and the difference between the last payment is 499 yuan, totaling 998 yuan/set.

In the Announcement, it is proposed that more than 500 yuan’s boxed moon cakes should be supervised. Operators are required to keep the transaction information that the unit price of mooncakes sold exceeds that of 500 yuan boxed mooncakes for the relevant departments to check according to law.

Why is 500 yuan the price red line? The Red Star Capital Bureau has learned that the National Development and Reform Commission has conducted cost surveys on more than 30 moon cake enterprises, and combined with industry organizations and e-commerce platform data to draw conclusions.

"From the market situation for many years, the average production cost of boxed moon cakes is about 70 yuan/box, the sales of boxed moon cakes with a unit price below 200 yuan account for more than 80%, and the unit price above 500 yuan accounts for about 1%. The unit price of boxed moon cakes does not exceed the high degree of social acceptance in 500 yuan. " The relevant person in charge of the price department of the National Development and Reform Commission said.

In order to curb the "sky-high" moon cakes, the Announcement proposes that when selling boxed moon cakes with a unit price exceeding that of 500 yuan, operators should keep the transaction information legally obtained in the transaction, such as the transaction date and payment records, for the relevant departments to check according to law.

Not only that, the National Development and Reform Commission will also conduct cost surveys for enterprises that produce and sell "sky-high" moon cakes when necessary.

This series of actions are aimed at compressing the living space of "sky-high" moon cakes. Regarding the key supervision of "single price 500 yuan" moon cakes, the person in charge of the above-mentioned price department said that it also drew a clear red line of supervision, defined the behavior boundary of moon cake production and sales enterprises, and released clear expectations to operators, which was conducive to guiding operators to rationally set prices, operate in compliance with laws and regulations, and consciously maintain market order.

 

"In the short term, it may have an impact on related production and sales enterprises, but in the long run, it will help promote the healthy and sustainable development of the moon cake industry.Xie Xiaowen, a well-known commentator, told the Red Star Capital Bureau that the introduction of relevant policies and the tightening of supervision have all given moon cake enterprises a "signal" — — If we want to devote more attention to the R&D and sales of the products themselves, we must transform the products and reduce the burden of packaging to meet the regulatory needs.

Previously, the relevant supervision of sky-high moon cakes has also achieved certain results. A few days ago, China Bakery and Sugar Products Industry Association released the report "Development Trend of Moon Cake Industry in China in 2022", which showed that under the requirements of a series of new moon cake regulations, the "sky-high" moon cakes with prices exceeding 500 yuan this year will be greatly reduced, and the packaging of moon cake gift boxes will be further "slimmed down", with prices mainly concentrated between 80 yuan and 260 yuan.

Will other manufacturers of moon cakes be affected? In this regard, the person in charge of the above-mentioned price department clearly pointed out that the price of moon cakes is formed by the market and decided by the operators themselves, and the price will not interfere within a reasonable range.

The supervision of sky-high moon cakes is also expected to form a long-term mechanism in the future. According to the National Development and Reform Commission, the Announcement focuses on the whole chain of production, supply and marketing in the moon cake market, studies and establishes a regulatory system that combines prevention, supervision and punishment, and at the same time emphasizes the coordination of enterprises, industries, governments and society, and supports industry organizations to play the role of industry self-discipline.

In fact,Not only moon cakes, but also the national standard "Food and Cosmetics for Restricting Over-packaging of Commodities", which was officially implemented on August 15 this year, further strictly requires the core indicators such as the number of packaging layers and porosity coefficient of moon cakes and zongzi, and stipulates that precious metals and mahogany materials should not be used in packaging.

The document also puts forward requirements for packaging costs. For example, for moon cakes and zongzi whose sales price is above 100 yuan, the proportion of packaging cost in the sales price will be reduced from 20% to 15%.

Many interviewed experts believe that the problems of "sky-high" moon cakes and zongzi are expected to be gradually solved under the advocacy of new regulatory regulations and new consumption trends.

"As far as consumer psychology is concerned, gift consumption does exist ‘ Overpackaging ’ This feature is related to the gift attributes of moon cakes. It is also a consumer psychological problem that industries and enterprises must face up to, face and guide. " Bai Wenxi said.

He pointed out that the problem of over-packaging should be strengthened from two aspects: production and circulation, and the mandatory standard propaganda and punishment should be eliminated at the source. "The relevant laws and regulations were introduced to regulate the industry. The strong supervision of mooncake gift boxes will help mooncake manufacturers to return to the initial intention of pleasing the market with product quality and service quality, and return to the path of healthy competition and development in the industry. "

From the perspective of public psychology, Wang Peng of China Renmin University pointed out to the Red Star Capital Bureau that it takes time for policies to be implemented. "In this process, we should increase publicity and guidance, such as how to report, supervise, safeguard rights and enforce the law once such behaviors are discovered. This should be that all sectors of society can participate. "

Mazda 6′ s listing of 2011 Zhongshen Lian set off a buying storm.

  On December 25th, Mazda6 2011 was officially listed in Shenzhen Zhongshenlian Mazda, with a price of 157,800-169,800 yuan.


Home of the car 


Opening performance


   The 2011 model is the latest Mazda model, which is more dynamic, more fashionable and more maneuverable, perfectly interpreting the Mazda brand.ZOOM-ZOOM"The sportsmanship. A related person from FAW Mazda said that it is more fashionable, more sporty, more interesting to drive and faster to beat the heart. This is Mazda6 2011.


Home of the car


Speech by General Manager Shao of Shenzhen Zhongshen Lian


  With the products coming to the store one after another, Mazda6 2011 set off a new wave of Mazda in the store. The extremely dynamic coupe style and shape, the fashion charm of the same strain, and the control strength of the "King of Curves" made Mazda6 2011 quickly become the new focus of Shenzhen auto market, thus starting the first shot of the auto market at the end of the year.


Home of the car


General Manager Shao of Zhongshen Lianlian and Manager Hu of Sales Department unveiled the new car.


   The relevant person in charge of FAW Mazda said that Mazda6 2011 is worth the money and will surely become one of the best B-class car choices for consumers.


 Home of the car


Live lottery


Coupe style, leading the new fashion


  Mazda6 2011 embodies Mazda’s consistent fashion modeling concept, and highlights the extreme sports style, as well as the extremely sporty tension and fashion charm. The sharp and elegant appearance is the outstanding feature of Mazda6 2011, which looks like the classic coupe of Mazda6.


Home of the car


  Mazda6 2011 adopts bright silver bar grille as the front face shape, and adopts ten-spoke wheel tires, which reflects the sports style and design concept of the coupe. At the same time, the headlights and fog lamps with distinct three-dimensional and layered sense make Mazda6 2011 look dynamic and steady.


Home of the car


Play the Violin


  The manager of FAW Mazda XX dealership stressed to the reporter that "Mazda6 has always been synonymous with fashion and dynamic, and falling in love at first sight and dynamic fashion is the overall feeling of Mazda6 2011, which reflects Mazda’s consistent sportsmanship and charm".


Home of the car


Manager Hu of the sales department gives the car keys to the new owner.


King of corners, control is more powerful.


  For Mazda6, maneuverability is the innate DNA, and Mazda6 2011 perfectly inherits the reputation of "the king of curves". In terms of suspension, the front suspension adopts high-position double wishbone independent front suspension, and the rear suspension adopts multi-link independent suspension. The suspension adjustment is flexible and sporty, and the load distribution between the front and rear wheels is close to 50: 50, which makes Mazda6 2011 model have excellent cornering ability.


Home of the car


Award-winning riders receive awards


  In terms of power, the 2011 Mazda performed equally well. Mazda6 2011 matching MZR2.0 engine is a mature and stable engine with strong power, ultra-low fuel consumption, with a maximum output of 108 kW and a maximum torque of 183 N/m.


Home of the car


Car lottery


  Mazda6 2011 is equipped with a sensitive 5-speed manual/automatic transmission and a 6-speed manual transmission, with a maximum safe speed of 211km/h and an acceleration time of 9.7s for 0-100km. It is a rare 10second club member among mid-to high-end cars.


  In addition, Mazda6 2011 engine applies advanced technologies such as S-VT, VIS, VTCS and VAD. By improving the intake system and timing system, the power output of the engine is more efficient, more uniform and stronger, which greatly meets the driving needs of the whole vehicle at low speed, medium speed and high speed.


Low fuel consumption and high safety.


Home of the car


Draw the first prize on the spot


  In terms of fuel consumption, Mazda6 2011 stands out among all cars. Authoritative evaluation from China Automobile Industry Association shows that Mazda6 2.0L has the lowest fuel consumption in the same car, and the actual comprehensive fuel consumption of 2.0L automatic transmission is 7.97 liters/100 kilometers, while the actual comprehensive fuel consumption of 2.0L manual transmission is as low as 7.8 liters/100 kilometers.


  In terms of safety, the performance of Mazda6 2011 is even better. In terms of active safety, Mazda6 2011 has a braking distance of 37 meters and complete high-tech electronic equipment, making driving safe and worry-free. In terms of passive safety, Mazda6 2011 has a unique 3-hour high-rigidity body, 6 airbags, anti-intrusion brake pedals, etc., and is fully equipped.


 Home of the car


The first prize won the warm and cold box


  According to industry experts’ analysis, the aesthetic feeling and handling strength of Mazda6 2011 are the soul signs of Mazda6 series models, which will surely become the key to its rapid market win.


  From the aspects of appearance, performance and cost performance, Mazda6 2011 is still one of the most competitive models in the mid-level car camp, which raises the feeling of value for money to a new height and will become the best B-class car choice for consumers. This is also the mission of the 2011 Mazda6! 


Dealer: Shenzhen Zhongshenlian Automobile Trading Co., Ltd.


Address: A8-A9 Dongyi Automobile Plaza, Yanfang Road, Luohu District, Shenzhen


Sales hotline: 0755-25116288/13632998882

Huang Qunhui: Building a Complete, Advanced and Safe Modern Industrial System

  The General Secretary of the Supreme Leader pointed out, "Accelerate the upgrading and transformation of traditional industries in a high-end, intelligent and green way, cultivate and expand strategic emerging industries, actively develop the digital economy and modern service industry, and accelerate the construction of a modern industrial system with intelligent, green and integrated characteristics and meeting the requirements of integrity, advancement and safety". The first meeting of the 20th Central Committee of Finance and Economics held not long ago put forward that "the modern industrial system is the material and technical foundation of a modern country, and the focus of economic development must be on the real economy, so as to provide strong material support for achieving the goal of the second century". Accelerating the construction of a modern industrial system with integrity, advancement and security supported by the real economy is a major strategic task to promote Chinese modernization and a key measure for China to take the initiative to cope with the unprecedented changes in the world and win the initiative in competition.

  From the perspective of industrial classification, the general real economy should include manufacturing, agriculture, construction, mining and other industries, of which the most core and main part is manufacturing. The main problem of the trend of "detachment from reality to virtuality" is that a large number of factors cannot effectively flow to the real economy sectors such as manufacturing, especially the repeated circulation of funds within the financial industry has significantly increased the financing cost of the real economy, thus hindering the benign development of the real economy. Building a modern industrial system supported by the real economy means forming a "science and technology — Industry — The virtuous circle of "finance" has made the contribution of scientific and technological innovation in the development of the real economy continuously improved, and the ability of modern finance to effectively serve the development of the real economy has been continuously strengthened, forming a modern industrial system in which innovation drives the development of the real economy and finance better serves the real economy, and improving the integrity, advancement and security of the modern industrial system in a targeted manner.

  Consolidate the advantages of a complete manufacturing system

  At present, China is the largest manufacturing country with the most complete industrial system, with 41 industrial categories, 207 industrial categories and 666 industrial subcategories. It is the only country in the world with all industrial categories in the United Nations industrial classification. The scale of China’s manufacturing industry has ranked first in the world for 13 consecutive years, accounting for nearly 30% of the global total. The complete manufacturing system and strong supporting capacity are the great advantages of China’s industrial system, which ensures that China can effectively cope with the supply shocks brought about by changes in the external environment and demonstrates China’s economic resilience. The formation of the completeness advantage of China’s industrial system is the result of successfully promoting industrialization. After the founding of New China, our Party United and led the people to carry out the socialist revolution, established the basic socialist system, and established an independent and relatively complete industrial system and national economic system. After more than 40 years of rapid development of reform and opening up, China’s industrialization level has been greatly improved, and an industrial system with complete system and huge production capacity has been built, making it the world’s largest manufacturing country and the world’s second largest economy, and successfully exploring an industrialization road in line with China’s national conditions.

  We should also see that the world has undergone a profound change in the past century, the global industrial chain supply chain is facing restructuring, and the integrity advantage of China’s manufacturing system has been impacted. On the one hand, some enterprises have begun to move to Southeast Asia, and there is a risk that the industrial chain will move out and the supporting capacity of manufacturing industry will be damaged; On the other hand, traditional industries are facing great pressure of transformation and upgrading, and some places simply regard traditional industries as "low-end industries" through the "one size fits all" policy. To consolidate the completeness advantage of China’s manufacturing industry, firstly, we should follow the domestic version of "yan zhen Model", support and guide the central, western and northeastern regions to undertake the gradient transfer of domestic industries on the basis of fully considering the carrying capacity of resources and environment; Second, actively promote the transformation and upgrading of traditional industries through technological transformation, and cannot simply equate traditional industries with low-end industries and ask them to withdraw; Third, we can learn from Japan’s "mother factory" experience, encourage enterprises to build modern core factories in China and leave their core manufacturing capabilities at home; Fourth, we should pay attention to the construction of industrial clusters, strengthen the technical and economic ties among various enterprises through clusters, improve the cooperation and supporting capacity of manufacturing industry, and consolidate the advantages of the completeness of manufacturing system.

  Promote the intelligent, green and integrated development of manufacturing industry

  Modernization is based on the rise, spread and application of modern science and technology, and the modern industrial system should be based on advanced modern science and technology. At present, a new round of scientific and technological revolution and industrial transformation is accelerating. From the perspective of technological innovation, a new generation of emerging technologies, such as information technology, new energy, new materials, bioengineering, and green low-carbon technologies, are reshaping the global technological landscape, industrial structure, and competition pattern, and the digital economy and the real economy are accelerating deep integration. From the development direction of industrial organization, manufacturing and service industries are also deeply integrated, and the development of industrial integration represents an important trend of building a modern industrial system. Generally speaking, the construction of advanced modern industrial system should reflect the development direction of intelligent, green and integrated manufacturing industry.

  Manufacturing industry is the industry with the most active technological innovation activities, the richest technological innovation achievements, the most concentrated application of technological innovation and the strongest spillover effect of technological innovation. The advanced nature of manufacturing industry is the main embodiment of the advanced nature of modern industrial system. At present, China has made remarkable achievements in building a manufacturing power. For example, in 2022, 65 manufacturing enterprises in China were shortlisted in the list of the world’s top 500 enterprises, with more than 70,000 small and medium-sized enterprises specializing in special innovation. The high-tech manufacturing industry accounted for 15.5% of the added value of industrial enterprises above designated size, and the equipment manufacturing industry accounted for 31.8% of the added value of industrial enterprises above designated size. 45 national advanced manufacturing clusters have been cultivated, and the output of new energy vehicles and photovoltaics has remained the first in the world for many years. However, we should also see that there are still big but not strong problems in the development of China’s manufacturing industry. The overall technical level needs to be improved, and the basic ability of manufacturing industry is not strong. There are still shortcomings in core basic parts (components), advanced basic processes, basic materials, basic technologies and key basic software. Some core technologies are still subject to people, and the industrial chain is generally at the low end of the global value chain. Therefore, to build an advanced modern industrial system, we must speed up the construction of manufacturing power, quality power, aerospace power, transportation power, network power and digital China, promote the development of China’s manufacturing industry along the direction of intelligence, greening and integration, and realize the transformation from large to strong. To further build an advanced modern industrial system in the future, it is necessary to strengthen relevant measures and comprehensively promote the construction of a manufacturing power.It is necessary to thoroughly implement the industrial base reconstruction project and major technical equipment research projects, improve the national quality infrastructure, speed up the construction of a modern infrastructure system, actively promote the development of strategic emerging industries, focus on building internationally competitive digital industrial clusters, implement green manufacturing promotion projects, promote clean and low-carbon transformation in various fields of industry and transportation, promote the deep integration of modern service industries with advanced manufacturing industries and modern agriculture, realize the deep integration of digital economy and real economy, accelerate the construction of world-class enterprises and specialized and new enterprises, and further optimize the development environment of industrial chain supply chain.

  In the new stage of development, industrial policy should be both developed and safe.

  For a long time, the basic orientation of industrial policies in various countries is to promote the development of their own industries. However, today’s world has entered a new period of turbulence and change, with the rise of anti-globalization, unilateralism and protectionism, weak world economic recovery, intensified global problems, and increasingly prominent industrial security issues. Some countries have made clear the basic position of industrial security in the economic policy system.

  On the new journey of building a socialist modern country in an all-round way, it is necessary to speed up the construction of a new development pattern and enhance the security initiative of development. The General Secretary of the Supreme Leader clearly pointed out that it is necessary to effectively improve the resilience and safety level of the industrial chain supply chain and build a modern industrial system that is self-controllable, safe, reliable and competitive. Industrial policy should be developed and safe at the same time. It is necessary to maintain a moderate growth rate by improving the total factor productivity, improve the quality of industrial development, and focus on ensuring industrial safety. Therefore, the functional orientation of industrial management system and policy system should be expanded and adjusted to guarantee and improve the safety of industrial chain while encouraging and serving the development of industry, so as to effectively deal with the safety risks that may be caused by the superposition of multiple factors such as insufficient technology supply capacity, excessive outward transfer of labor-intensive industries, and the impact of industrial basic raw materials and energy supply. To build a safe modern industrial system, we should take the maintenance of industrial safety as the top priority, speed up the improvement of China’s industrial safety-related laws and regulations, and make it clear that industrial safety management is the pre-basic work of China’s various industrial policies, science and technology policies, competition policies and trade policies; It is necessary to speed up the establishment of an industrial safety management system with clear rights and responsibilities and close cooperation among multiple departments, improve the strategic decision-making and departmental coordination mechanism of industrial safety, and promote development and safety coordination through departmental coordination; Improve the industrial development assessment and industrial safety early warning system, build professional industrial chain safety assessment teams and institutions, and develop China’s industrial safety assessment theory and method system. of course,Emphasizing the safety of modern industrial system does not mean to build a car behind closed doors, but to actively explore ways to effectively improve the national industrial safety level and improve the resilience of industrial chain supply chain under the open economic system.

  What needs to be clear is that the integrity, progressiveness and safety of modern industrial system are closely related. Integrity and progressiveness can promote and enhance the safety of industrial system, and safety is the premise and guarantee of building an integrated and advanced industrial system. To build a modern industrial system supported by the real economy, it is necessary to unify the three, promote them together, continuously improve the integrity of the industrial system, focus on building a number of new growth engines, enhance the resilience and safety level of the industrial chain supply chain, and consolidate the material foundation of modernization.

  (This article Source: Economic Daily author Huang Qunhui is the director of the Institute of Economics of the Chinese Academy of Social Sciences and a researcher at the New Era Socialism with Chinese characteristics Thought Research Center, the supreme leader of the China Academy of Social Sciences)

Ford Push Conqueror/Explorer has four special edition models.

New Ford Expedition unveiled at Chicago Auto Show.

A few days ago, Ford officially released a new set of official plans for Expedition. Compared with the old models, the new car is larger in size and adopts a brand-new design. Power will be equipped with a 3.5T V6 turbocharged engine. In addition, the new car will be officially unveiled at the upcoming 2017 Chicago Auto Show.

Extended SUV PCauto real shot Ford Expedition EL

Extended SUV PCauto real shot Ford Expedition EL

Did the gifted students get straight A’s? Analysis of Model 3 Collision Test in China Insurance Research Institute

Known as China Insurance Research Institute (C-IASI), the most stringent collision testing institution in China, recently made a domestic version of Tesla Model 3 collision test. From the results, its performance is not bad.

Tesla’s market value exceeds Toyota! Top the list of global car companies.

I can’t help feeling, how many surprises can Tesla bring us?

Speed up 100 kilometers into the 8-second zone and test drive Dongfeng Honda’s brand-new UR-V.

With a body weight of 1.8 tons, what will be the performance of the new UR-V dynamic experience with a 2.0T engine?

The venue test drive Geely Hao is not only buying Highlander space at half price.

We have had a static experience of Haoyue before, and the performance of the space can be said to be impeccable. Can the machinery still maintain a high standard? This test drive is announced for everyone.

Four popular joint venture sedan hardcore cross-comments: performance articles

Nowadays, cars are getting more and more exciting on the road of rejuvenation. Their exterior interiors are quite sporty, and even sports kit models are introduced.

The new Honda BR-V officially released the cheap 7-seat SUV of CR-V.

The new Honda BR-V officially released 7-seat layout, which is cheaper than CR-V.

Really confident enough to test drive Changan Ford’s sixth generation explorer.

Really confident enough to test drive Changan Ford’s sixth generation explorer.

The exposure wheelbase of the new Audi A3L is lengthened.

Recently, a group of real car drawings suspected of A3L were exposed on the Internet.

Analysis of Sharp Edge: Is It Worth Buying

People’s living standards have improved rapidly in the past two years, and buying a car is no longer a distant dream. Space and vehicle comfort are closely related, and this car is brought to you today. Let’s take a look at it next.

First of all, from the appearance, the front face of Sharp is in line with consumers’ aesthetics, and the air intake grille adopts a hexagonal shape, which makes people unforgettable. Coupled with the simple and generous headlights, it adds a bit of exquisiteness. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Come to the side of the car, the car body size is 5000MM*1961MM*1773MM, the car uses moving lines, the side gives people a very comfortable feeling, with large-size thick-walled tires, eye-catching shape. In the rear part, the rear looks very full, and the taillights give people a very delicate feeling. Coupled with the unique exhaust pipe, it is still relatively young overall.

Sitting in the car, the interior of Sharp looks cool and meets the aesthetic standards of young people. The steering wheel of the car is very cold, made of genuine leather and has a good grip. Let’s take a look at the central control. The car is equipped with a dignified touch-control LCD central control screen, which makes the interior style impressive. The overall design of the central control is very good. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very personal. The car uses imitation leather seats, equipped with functions such as electric seat adjustment and seat proportion tilting, and the overall comfort is good.

Sharp matching automatic (AT) gearbox, with maximum power of 185KW and maximum torque of 378N.m, has good power performance.

Look at the configuration again. Sharp is equipped with driving mode selection, remote control key, rear wiper, interior atmosphere light, engine start and stop and other configurations.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are concerned, you might as well experience it.

Haval second generation big dog officially listed in Qingdao, plug-in hybrid version price 162,800 yuan!

Original title: Haval second generation big dog officially listed in Qingdao, plug-in hybrid version price 162,800 yuan!

Source: Popular Newspaper · Peninsula News

Original title: Haval second generation big dog officially listed in Qingdao, plug-in hybrid version price 162,800 yuan!

Source: Popular Newspaper · Peninsula News

On March 11, Haval Dog’s first new energy model – "3/4 scale tide road car" Haval second-generation big dog was officially launched in Qingdao. The new car launched DHT-PHEV 105KM tide electric version Plus and DHT-PHEV 50KM tide electric version 2 models, the official guide price is 162,800 yuan~ 175,800 yuan. It is worth mentioning that the reporter also experienced this new energy off-road SUV of "Kecheng, Kecheng, Kecheng" in depth at the listing site!

Appearance: New front face shape enhances recognition

Haval’s second-generation big dog adopts a new front face shape. The small front grille is a chrome-plated matrix design inside, and the left and right sides are large-diameter air intakes. It cooperates with the Haval brand logo above the center to improve its recognition. At the same time, the plug-in hybrid model uses a blue logo, highlighting its identity as a new energy vehicle.

The overall body continues the style of a hard-core off-road vehicle, with muscular eyebrows and a rich waist line, with outstanding visual effects. In terms of body size, the length, width and height of the new car are 4705 mm × 1908 mm × 1780 mm, and the wheelbase is 2810 mm, which is enough to create a comfortable interior space. In addition, the minimum ground clearance of the second-generation big dog is 200 mm, with a proximity angle of 24 °, a departure angle of 30 °, and a longitudinal passing angle of 19 °, which gives it a stronger off-road hardware foundation than other city SUVs.

At the rear of the car, the new car adopts a polygonal taillight group, which cooperates with the English logo of the Haval brand in the center to further widen the lateral visual effect of the tail. The hybrid version will have special logos of "PHEV" and "DHT".

Interior and configuration: a new generation of coffee OS smart cockpit

Entering the car, the reporter found that the interior of Haval’s second-generation big dog adopts a new design style. The size of the central control screen is increased to 14.6 inches, and a row of physical buttons is retained to enhance the driver’s operation during driving. At the same time, the size of the full LCD instrument reaches 12.3 inches. In terms of materials, the center console of the new car is wrapped in leather fabric, and there is an off-road armrest in the passenger position. The new car adopts a gear shape similar to the tank 300 model, which looks more hardened.

Haval’s second-generation big dog is also equipped with a new generation of coffee OS smart cockpit, which can realize the Bluetooth connection control of the mobile phone and the vehicle. Users can control the vehicle to park in and out with one click through the mobile app. At the same time, it supports a variety of parking scenarios such as vertical/parallel/oblique columns. The farthest straight travel distance is 20 meters by remote control, and the automatic parking on the slope is less than 12%. The parking completion system automatically turns off the fire and locks.

In terms of other configurations, the new car is also equipped with a 9-inch W-HUD, 35 storage spaces, reinforced off-road handle, child seat (supports Bluetooth connection, with two smart modes of heating and ventilation), smart refrigerator (supports Bluetooth connection), smart water cup, smart humidifier, 220V reverse discharge, 50W wireless charging, camping mosquito repellent lamp, etc.

Safety: Body safety and battery safety are "good"

In the field of safety, the strength of the steel plate in the key part of the Haval second-generation big dog body is 2 quadrillion Pa, providing safety assurance with a tough attitude; 540-degree full scene perception (360 ° panoramic image + 180 ° transparent chassis) + wheel perspective, accurate observation of complex road conditions, further increase driving convenience and safety. Its body structure is designed according to the strictest test standard of Zhongbaoyan, and the roof static pressure + small overlap collision at 64 kilometers per hour + side collision at 50 kilometers per hour all reach the good level.

In addition, the battery safety of the new car is also not ambiguous. The battery shell is made of 1.6mm ultra-high-strength steel box, and the melting point of the steel shell is as high as 1500 ° C. The battery cell and the bottom of the shell are reserved for 30mm thermal insulation distance, and a large amount of thermal insulation material is filled to form a thermal insulation safety frame. At the same time, the upper and lower shell connections are sealed with high compression ratio and aging-resistant silicon foam, and the application of the industry’s special anti-high pressure water spray structure design can cope with 10MPa high pressure and 85 ° C high temperature hot water.

Power: pure electric cruising range up to 105 kilometers

In terms of power, Haval’s second-generation big dog adopts a powertrain of "1.5T hybrid special engine + 2-speed DHT", with a total power of 240 kW and a total torque of 530 Nm. And thanks to the help of DHT’s leading technology, the new car’s WLTC comprehensive fuel consumption is as low as 1.85 liters/100 kilometers, and the power loss fuel consumption is only 5.92 liters/100 kilometers; its NEDC pure electric cruising range is 105 kilometers, and the comprehensive cruising range is as long as more than 1,000 kilometers. In terms of outdoor power expansion, Haval’s second-generation big dog is equipped with a 220V reverse discharge function, with a discharge power of up to 3.3kW, and a full-oil full-charge discharge time of up to 30 hours. In addition, the new car is also equipped with an L2-level intelligent driving assistance system.

In addition, in order to meet the expectations and needs of more users, Haval’s second-generation big dog fuel version simultaneously launched 4 models, the official guide price starts from 135,800 yuan, and the car purchase enjoys the five-fold gift of Chaoye, which brings double surprises to Haval’s die-hard fans.

review

The plug-in hybrid system of Haval’s second-generation big dog is indeed a highlight. The pure electric mileage is good, and the fuel consumption is also low. In addition, the other performance of the car is also "full", which is very worth buying!

Why are young people willing to pay for the concert turning into a large KTV?

    Interactive singing may become more and more audience-led in the future, but true singing remains the prerequisite for interactive singing.

  - – – – – – – – –

  The performance market in 2023 is exploding, and many city weekends are "contracted" by concerts. Concerts bloom, and fans don’t play according to the routine, creating many new "ways to play".

  For example, "You don’t need to sing in person to hold a concert, fans sing for idols". Recently, singer Wu Bai has frequently been on the hot search for fans "singing on his behalf", and has been made numerous "terriers" by netizens. Even if he responds "This is not true, I have sung", it seems that no one cares except him – after all, after the concert, the audience’s singing is still enduring. It seems that Wu Bai himself does not need to appear. As long as the venue is packed and the performance date is announced, fans can successfully hold a "Wu Bai concert without Wu Bai".

  Expressing love and support for singers through enthusiastic chorus has become more and more violent. In Miriam Yeung’s MY TREE OF LIVE world tour this year, whether it is the main songs such as "It’s a pity that I am an Aquarius" and "Small Town Events", or non-main songs such as "Kappa" and "Fireworks", can trigger a chorus; in the national tour of Mao Buyi’s "Guide to Young Birds", old songs and new songs such as "Ordinary Day", "Midsummer" and "City Evening" have all won the audience’s chorus.

  From singing to singing, the audience and the performers have a stronger and stronger sense of interaction. In addition, writing what you want to say to the singer on the hand banner, creating a "sea of stars", and performing a song with the singer have also become highly accepted "concert rituals".

  In 2023, people will not just "watch the concert", but "participate in the concert" at a deeper level and with more interactive fun.

  From listening to songs to chorus, the key words are "expression" and "resonance"

  Li Meng, a post-90s girl who works in the operation of an internet company, has been listening to concerts since she was a third-year-old. At first, she liked to sit quietly and listen. "The first time I listened to a concert was also the first time I saw my favorite singer in person, so I didn’t want the singer’s voice to be disturbed, even my own." Now she prefers to participate in the chorus, "which gives me a sense of participation, and I feel happy between singing and jumping."

  Zhou Zhou, a bank clerk, went to a concert with friends during November 11. "My seat was next to the free ticket area, where most of the audience were not enthusiastic and sat quietly without a chorus." She said the whole concert was cold, which made the impression not good. But Zhou Zhou understood the behavior: "Everyone feels and expresses differently, and whether to sing or not is a personal choice."

  For the chorus, Liu Jiayue expressed his disapproval. At one concert, the audience next to her sang for a night, and her voice was loud and out of tune. Liu Jiayue sighed: "I didn’t hear the singer’s voice at all, and I felt that the tickets were bought for nothing."

  Ding Zigao, producer of Miriam Yeung’s MY TREE OF LIVE world tour and founder of Zhengxiang Culture and Entertainment Co., Ltd., believes that in the atmosphere of pop music culture, it is a common phenomenon for listeners to interact with singing. "Many pop music creations come from life, and it is easy to resonate, resulting in the phenomenon of chorus and follow-up." Ding Zigao said that Miriam Yeung’s songs connect the youth and memories of listeners. When the music that accompanied her growth plays again, scene after scene of memories will come flooding in.

  Li Sirui, CEO of Elephant Music Group and producer of Wang Sulong’s 2023 "Party of the Century" tour, believes that the popularity of social media has made the audience’s perspective an integral part of the concert, with strong interactivity and more follow-up singing.

  "Only after the audience has really listened to the song many times can they be able to sing along; only when the audience really resonates will they come to the concert site to sing along." Xin Zhiyu, the general manager of the Wohahaowa Music Business Center, the producer of Mao Buyi’s concert, analyzed that both ability and choice are achieved, and the audience can sing along. "For some young people, chorus is actually a kind of emotional relief." Xin Zhiyu believes that many of Mao Buyi’s songs are the emotional observation of ordinary people, which has an advantage in this regard.

  In many concerts, the audience chorus usually only exists during a few songs, while in Wubai concerts, the chorus lasts almost the whole time. Li Shan, an associate professor at the School of Music of Capital Normal University, believes that this is special and is the result of a combination of factors: Wubai is a creative pop singer with a wide audience and a large fan base, which provides a population base for the chorus; pop music itself is closer to the public, and it is easier for the audience to sing; and in the era when Wubai became famous, the Internet was not developed, and the number of singers that the public could reach was limited, so the popular singers had a greater influence. Now that young people have more diverse entertainment methods, it is difficult for the audience to like a singer to achieve the effect of analogy with Wubai.

  Hand banners, posters, sea of stars… make the concert full of ritual

  From singing to singing, the audience and the performers had a stronger and stronger sense of interaction. In terms of interaction methods, some people also made hand banners and wrote the words they wanted to express to the singer; some people wore specific costumes and accessories to interact with the singer… The communication modes between the two sides were also more diverse.

  Shan Xiaotao, a girl from Northeast China, has attended two concerts this year. Before each performance, she will specially buy clothes and glow sticks of matching colors, think about her hairstyle in advance, and make an appointment with old friends to meet. Before entering, create a sense of ceremony.

  Liu Jiayue will also make posters in advance, writing the songs she wants to listen to, hoping to interact with the singers during the song ordering process. She specifically mentioned that there is a tacit agreement between her favorite singers and fans: stand up to listen to fast songs, sit down to enjoy slow songs, and when it comes to a specific song, turn on the phone light and swing it. "Everyone uses the lights to create a sea of stars together, and just seeing this scene makes me feel healed."

  Li Yi, a Mao Buyi fan, said that every time she listens to Mao Buyi’s concert, she seeks a sense of "hard empathy for migrant workers", "healing by his music", and a sense of "understanding". She loves the chat sessions between Mao Buyi’s concerts and the atmosphere of his conversations with fans. Before each concert, Li Yi will carefully "review" his "time nodes and moods" that he has liked Mao Buyi over the years, and then look forward to "marking a new scale."

  Ding Zigao believes that today’s audiences have a stronger desire to get up close and personal with the performers. "In fact, this was the case in the past, but because the technology is more mature now, the effect is more obvious." For example, the audience will make their own hand banners or raise the title of the song they want to hear to attract the attention of the performers. At the same time, the audience’s requirements for the overall appearance of the concert have also increased. "In addition to feeling the performance of the singer, they will also appreciate the stage art, clothing styling, video, sound effects, etc."

  According to Xin Zhiyu’s observation, the current audience’s requirements for viewing experience and viewing experience are getting higher and higher, and the tolerance of organizers is decreasing. Xin Zhiyu admitted that the audience experience is the first priority in the ranking of concert value. Before the performance, his team will conduct a comprehensive investigation of the venue, such as whether the temperature of the air conditioner is suitable and whether the field of vision is blocked.

  "Listening to music, feeling the atmosphere and releasing pressure are the main needs of the audience to watch concerts." In Li Shan’s opinion, compared with more than a decade ago, young people today are more courageous and more willing to express themselves, so there will be phenomena such as chorus and wearing specific clothes to watch concerts. "This sense of ritual does not only exist in concerts, but also appears in various activities such as football games. This is a respect for the event."

  True singing is the prerequisite for interactive singing, and music is still the foundation of performance

  As the audience’s demand for concert experiences increases and the desire for interaction becomes stronger, performers and organizers are exploring new performance models.

  Mr. Xin said that "national character" and "warm emotions" were two of Mao’s characteristics. "We hope this is a pure concert that can bring a good listening experience to the audience." Based on this concept, the team designed the performance. For example, in the interactive song ordering process, Mao is not easy to choose songs to sing according to the color ratio of the live glow stick; on the day of the 520 performance, a limited playlist is used.

  Li Sirui said that Wang Sulong’s concert held this year has set up more interactive parts: preparing Easter eggs at the clock in and outside the venue; calling on the audience to bring their own dolls to the scene; when singing "Good Times", Wang Sulong will stop to perform a sitcom, and the plot of each scene is different.

  Li Sirui believes that the essence of a concert is to sing live and listen to live, on this basis to meet the emotional needs of fans to see the singer in person, while allowing the stage to more fully display the music and satisfy the audience’s freshness. With the diversification of entertainment forms, how to make the visual effect more shocking, the stage presentation more rich, and the interactive form more participatory, these are all added to the carrier of the concert.

  Li Shan said that although music is not easy to improvise, interactive singing may become more and more audience-led in the future. At the same time, true singing is still the premise of interactive singing, which puts higher requirements on the ability of singers.

  Ding Zigao believes that concerts are not just entertainment, but also the performers’ interpretation of music. Songs are the core, and at the same time, the coordination of stage art, styling and other aspects is required to present the whole music story to the audience. Miriam Yeung’s MY TREE OF LIVE world tour concert at Encore added chat and blind box selection to bring a different experience to the audience. After the performance, the team will also collect audience feedback through social platforms to modify and adjust the tour.

  (At the request of the interviewee, Li Meng, Zhou Zhou, Liu Jiayue, Li Yi and Shan Xiaotao are all pseudonyms)

The full name of the "Xihe" solar satellite is revealed: What does Hα and "Double Super" mean?

Last night, our country successfully launched the first solar exploration science and technology test satellite "Xihe" at the Taiyuan Satellite Launch Center, marking our country’s entry into the era of "sun exploration". The full name of "Xihe" is the solar H α spectral detection and double super platform science and technology test satellite. What is H α? What does "double super" mean? What mysteries can this satellite detect about the sun? Jiefang Daily Shangguan News reporter interviewed Shi Wei, director of the Shanghai Planetarium Network Science Department.

The radiation that jumps from the third floor to the second floor is Hα

Hα, pronounced the "hydrogen alpha coefficient," refers to a spectral line of a hydrogen atom with a wavelength of 656.281 nanometers, which lies in the red range of visible light. What is a hydrogen atomic spectral line? According to the Bohr model of the atom, electrons do not move around the nucleus in a specific orbit within the atom, Shi Wei explained, but in an "orbit" with a quantized distribution of energy.

The so-called quantum is the inseparable smallest unit of a physical quantity. A physical quantity is quantized if it cannot be changed continuously and can only take some discrete values. It is like taking a staircase, we can only climb one step, not half. Scientists have found that many physical quantities in the microscopic world are quantized. For example, the energy of electrons in hydrogen atoms can only take one basic value – 13.6 electron volts or its 1/4, 1/9, 1/16, 1/25, etc., but not 2 times or 1/2, 1/3.

There are countless energy levels outside the nucleus of a hydrogen atom, and each energy level can be regarded as an orbital, and the energy levels are discontinuous and uneven. Although a hydrogen atom has only one electron, it can appear at any energy level and can transition between energy levels. Electrons jump from energy level "n = 3" to "n = 2", releasing light of a specific energy, which is the Hα emission line.

Electrons jump from energy level n = 3 to n = 2, releasing light of a specific energy, which is the H alpha emission line. (Source: Wikipedia)

"You can think of the orbit of an electron outside the nucleus of a hydrogen atom as the various floors of a building. The ground is the nucleus, and each floor is an energy level. From the bottom to the top, it is marked with n = 1, n = 2, n = 3, and so on." Physicists refer to the spectral lines emitted by electrons that jump from the third floor and above to the second floor as the "Balmer system" (named after the physicist John Balmer), Shi Wei said. The radiation that jumps from the third floor to the second floor is called Hα, from the fourth floor to the second floor is called Hβ, from the fifth floor to the second floor is called Hγ, and so on.

Red light H α is the brightest hydrogen spectral line in the visible spectrum. By observing this band of light, astronomers can understand the atmospheric characteristics of the solar spherical and chromospheric layers, as well as atmospheric activities such as solar prominences, and analyze the changes in atmospheric temperature, speed and other physical quantities during solar outbursts, so as to deeply study the dynamic process and physical mechanism of solar outbursts.

Full-time faces in the Hα band (Photo by Alan Friedman)

Double super platform technology has broad application prospects

The "Xihe" satellite adopts a "dual super" satellite platform design with ultra-high pointing accuracy and ultra-high stability, which greatly improves the pointing accuracy and attitude stability of the load.

In this regard, Shi Wei explained that a satellite generally consists of a platform and a load. The satellite platform is responsible for the system service and guarantee of the entire satellite, including control, propulsion, thermal control and other systems. The load is the detector that performs scientific tasks, such as CCD cameras, particle detectors, magnetometers, etc. Traditional satellite designs directly connect the load to the platform, and the directivity and stability of the load are completely realized by the platform. However, the platform is "dynamic" and the load is "static" – when the satellite is in orbit, the micro-vibration of the platform cannot be avoided, and the load needs to be accurately pointed at the target at all times, so the pointing accuracy and stability of the load are always restricted by the vibration of the platform.

In order to solve this contradiction, the satellite development team made an innovation in design, dividing the satellite platform into two cabins – the platform cabin and the payload cabin. The platform cabin contains the structure subsystem, the integrated electronic subsystem, the measurement and control subsystem, the data transmission subsystem, the power subsystem, the attitude and orbit control subsystem, the electric flotation control subsystem and the cabin connection unlocking subsystem. The payload cabin contains the structure of the payload cabin, the integrated electronics of the payload cabin and the load. The effect of "dynamic and static isolation and leader/follower coordination" is achieved by using electric flotation control between the two cabins.

Dual Supersatellite Load Design (Source: School of Astronomy and Space Sciences, Nanjing University)

Using this "airframe anti-shake" technology, the directivity and stability of the payload are improved by 1-2 orders of magnitude compared with traditional satellites, which will make the "Xihe" more accurate and stable when "taking pictures" in space, and obtain higher-quality images.

In the future, the dual super platform technology will be widely used in space missions such as high-resolution ground detailed investigation, large-scale three-dimensional mapping, and exoplanet discovery, which is expected to promote the leap-forward development of space science and technology implementation in our country.

Introduction to Car GPS Navigation System

  Modern people are no longer familiar with GPS. Although the GPS system was originally established for military purposes, it has soon been greatly developed in civilian use. Many people may have only heard of GPS for in-car navigation, but they have not practiced it. The future of GPS automotive applications seems to be limitless, and the dreams brought by technological progress are also endless. GPS automotive systems provide a new, instantly knowable address for every piece of land on the earth’s surface – a new international standard for location and distance.
  application
  Before understanding the vehicle GPS, you should know the structure of the vehicle GPS navigation and the difference from the vehicle tracking system. The current vehicle GPS system end point is usually composed of GPS module, wireless communication module, alarm control module, voice control module, display module and vehicle PC and other parts:
  1. GPS module: a small device installed on a vehicle that is part of a GPS vehicle unit and is used to receive information transmitted by satellites.
  2. Wireless communication module: Usually, car radiotelephones, radio stations or mobile data end points (MDT) are used to complete information exchange functions.
  3. Alarm control module: sends an alarm signal to the monitoring center network to report abnormal vehicle information.
  4. Voice control module: Complete voice control and service functions.
  5. Display module: used to display video image information such as location and road conditions, optional LCD, CRT or TV display.
  6. On-board PC: Integrate and process various functional modules, cooperate with corresponding software, and complete designated functions, such as data processing, calculating the longitude, latitude, altitude, speed, and time of the location.
  Due to the particularity of the use environment, the on-board PC as the core of the system must be small in size, high in integration, low in power consumption, strong in processing power, and simple and convenient in operation. At present, more on-board PCs use embedded operating systems, such as Windows CE and embedded LINUX. According to the requirements of frequent vehicle use and the complexity of the road, it must be highly reliable, scalable and compatible.
  GPS vehicle application systems are generally divided into two categories: vehicle tracking systems and vehicle navigation systems. They are very different in function, one is used for vehicle anti-theft, and the other is used for vehicle autonomous navigation. Since "only accept, do not transmit" signals is a major feature of GPS receiving systems, GPS tracking systems for anti-theft are to use communication networks and government supporting systems to provide GPS vehicle anti-theft devices with a solution that charges for use. The vehicle navigation device accepts satellite signals and cooperates with electronic map data to grasp its own position and destination in a timely manner. The mode of autonomous navigation does not charge any usage fees, and users can selectively purchase map data according to their own needs.
  GPS technology uses GPS satellite signals to receive, and can receive data parameters sent by satellites 24 hours a day without interruption to settle the received three-dimensional position, three-dimensional direction, motion speed and time information. The car navigator uses satellite signals and electronic map data to grasp its own position and destination in a timely manner. The autonomous navigation mode does not charge any usage fees, and users can choose to buy map data according to their own needs. When the user installs the car GPS, no matter which city, town or suburb the user is in, we can find a restaurant or the nearest gas station in an instant.
  As far as our country is concerned, a group of GPS professional players has quietly emerged. Most of them are outdoor sports and car off-road enthusiasts. These users can also learn the direction of the vehicle through the on-board GPS, which can replace the traditional altimeter and display information such as altitude. Through the acceptance calculation of satellite signals by GPS, the specific speed of driving can be measured. For those who love outdoor sports, car off-road enthusiasts, GPS makes them no longer troubled by losing their way, because GPS navigators can let drivers know the driving road. GPS navigators also provide full voice prompts, so that drivers can achieve the whole process of navigation without observing the display interface, making driving safer and more comfortable.
  However, due to the fact that GPS vehicle navigation systems have just started in the Chinese market, the market atmosphere is not as mature as GPS vehicle tracking systems, but no one denies that this burgeoning market has unlimited potential for appreciation. With the development of China’s automotive industry and the gradual maturation of the automotive electronics market, consumers are increasingly seeking convenience and practicality. According to this trend, some well-known domestic automobile manufacturers, such as FAW, FAW, Shanghai Volkswagen and GM, have plans and actions to use GPS navigation systems as standard equipment in luxury cars or ordinary cars.
  function
  1. Navigation function
  After the user marks two points arbitrarily on the vehicle GPS navigation system, the navigation system will automatically design the best route for the owner according to the current location. In addition, it also has a modification function. If the user accidentally misses the intersection and does not take the best route recommended by the vehicle GPS navigation system, and the vehicle position deviates from the best route trajectory by more than 200 meters, the vehicle GPS navigation system will re-design a route back to the main route for the user according to the new location of the vehicle, or design an optimal route for the user from the sexual position to the destination.
  2. Switch to the voice prompt function
  As long as the vehicle encounters an intersection or turn in front, the on-board GPS voice system prompts the user to turn and other voice prompts. This can avoid detours for the owner. It can provide full voice prompts, and the driver can realize the whole process of navigation without observing the display interface, making driving safer and more comfortable
  3. Add points of interest function
  Since most cities in our country are in the construction stage, new buildings may appear anytime and anywhere, so the update of electronic maps has become a concern for many consumers. Therefore, if you encounter some target points that are not on the electronic map, as long as you are interested or think it is necessary, you can add the point or new route to the map. These new points of interest, like any original point on the map, can be applied to functions such as electronic map viewing.
  Step 4 Positioning
  GPS can accurately determine its location by receiving satellite signals, with a position error of less than 10 meters. If the machine has a map, it can mark the corresponding position on the map with a mark. At the same time, GPS can also replace the traditional compass to display directions, replace the traditional altimeter, and display altitude and other information.
  5. Speed measurement
  Through the GPS reception calculation of satellite signals, the specific speed of driving can be calculated, which is much more accurate than a general odometer.
  Step 6 Show track
  If you go to an unfamiliar place and someone leads the way, what should you do when you come back? Don’t worry, GPS has a track recording function that can record the route your vehicle has traveled, with an accuracy of less than 10 meters, and even display the difference between the two lanes. When you come back, the user can activate its return function and let it lead you home smoothly along the route you came from.

Zhang Ziyi scolded him angrily. Wu Jing Hu Ge was furious on the spot. Why did "shooting on behalf of" black products continue to be banned?

Author | Sandy

"Do not advocate, do not advocate, do not encourage."

On August 30, Ni Ni’s studio used "three nos" when explaining the incident of "being hit by a substitute". This also represents the attitude of most stars that "substitute" is inconvenient but helpless.

Afterwards, Zhang Ziyi sent a Weibo to angrily denounce the surrogate auction, and "surrogate auction" was once again on the hot search. Many celebrities who had suffered from surrogate auction also expressed their disgust with the act of surrogate auction.

"Daipai" is a person who makes money by selling celebrity photos to fans or by rubbing celebrity traffic. It is a complete black product derived from the fan economy.

 

Nowadays, professional "surrogate photography" was becoming more and more arrogant. Long guns and short cannons surrounded the stars to shoot randomly, and some even wanted to put the camera on the stars’ faces, which caused great trouble to the stars. Moreover, surrogate photography venues were no longer limited to airports, but also large red carpets, film festivals, concerts, hotels, program recording sites, and other places where celebrities frequented.

Celebrities are annoying, but "shooting on behalf of" is unscrupulous

Unlike fans, when taking photos, they often don’t care whether the star cares, whether the public order allows it, whether it will affect passers-by, etc., but only press the shutter frantically towards the star’s face.

In addition to Ni Ni, there are many more celebrities who are deeply troubled by airport photography.

From October to December 2019, Xiao Zhan’s boarding was blocked many times due to the interference of "shooting on behalf of", and even caused flight delays. Xiao Zhan Studio stated its position, "does not support or advocate any form of pick-up and drop-off behavior". Xiao Zhan Global Support Association also responded positively, but the number of people "surrounding" Xiao Zhan at the airport has not decreased.

In December last year, Wu Jing was surrounded by many photographers and broadcasters at the airport. Because these people almost hit the child, he scolded in person: "Look at the child there, see? You are really not good, what should you do if you hit the child!"

 

Hu Ge also scolded the filming at the airport due to the same situation, "Say it again, don’t shoot, shoot again!"

 

Zheng Shuang was frantically chased by the surrogate, Angelababy fans were slapped on behalf of others, and Wang Chenyi’s Weibo reprimanded the surrogate "not because you want to take pictures, the whole world has to make way for you". Hu Yanbin also said, "Don’t do any surrogate photography, if you really like it, come by yourself."

According to CCTV coverage, only the T3 terminal of the Capital Airport, there were 20 recorded fan police reports in 2017, and the number of fans was more than 50; from January to July 2018, there were 7 recorded fan police reports, and on April 20 this year, because more than a dozen stars passed through Shanghai, the glass of Hongqiao Airport was crushed by fans.

The fan economy has spawned too many new professions. Like illegitimate people, professional auction also has a relatively complete set of workflows and industrial chains.

 

Search for "shooting on behalf of" on Weibo, Taobao and other platforms, and you can find many people who provide such services, indicate the resident area, note the lens model, and the price can also be negotiated.

According to the Beijing Youth Daily, airport photographers usually pass through security by purchasing air tickets, take photos, and then refund the tickets before leaving the airport. The pictures obtained by shooting will be priced at tens of yuan to hundreds of yuan according to the star’s coffee position and the quality of the pictures. The price of pictures with clear pictures and good content will naturally be higher.

The purpose of shooting on behalf of the buyer is also different. Some are "on the way" to shoot on behalf of the buyer, while others make money by selling photos to fans, picture websites, etc.

 

Where is the legal boundary of "surrogate auction"?

Wang, a lawyer at the National Consulting Law Firm, told Maoyingtv: "If a covered bridge is blocked for taking photos, airport management personnel should take measures to stop the photo-taking, eliminate the nuisance and maintain normal public order. If you do not obey or do this repeatedly, you are suspected of disturbing public order and violating the relevant provisions of the Law of the People’s Republic of China on Administrative Punishments for Public Security, which can be handed over to the public security organs. If the airport strengthens management of this behavior, flight delays can be avoided."

 

Without buying and selling, there is no surrogate auction. Surrogate auction itself is a natural market behavior. If it is not for the frequent hot searches that disrupt public order, it is difficult to say that it is illegal, because whether it is illegal requires the parties to protect their rights and collect evidence. Therefore, the core of curbing surrogate auction is the star himself.

 

In this regard, lawyer Wang of Guozi Law Firm replied: "If a star clearly refuses to shoot, but is still photographed and profits are made, the photographer may be involved in infringing the star’s portrait rights, reputation rights, etc. The star can sue for compensation or ask for a reasonable profit share."

 

An employee at a celebrity’s studio told maoyingtv: "Stars basically don’t sue for filming on their behalf, because the cost of rights protection is too high. Some people mind but no one is so serious."

 

As a public figure, you shoot me but I’m a scissor hand, which means I don’t mind you taking pictures. If you sell my beautiful photos for money, I don’t care if I’m in a good mood, but let me know that the price is too high, I may be jealous and ask you for money. Once you pick a photo of me that is particularly ugly and make a profit, it makes me very uncomfortable for others to joke, and I may sue you for infringing my portrait rights, reputation rights, etc., and you have to compensate me for the money you make from selling photos.

 

On the one hand, the cost of rights protection is high, and on the other hand, it is difficult to get ahead with guns, "Yama is good to see little ghosts and difficult to deal with." So we see that celebrities basically choose to issue Weibo condemnation or berate the surrogate when the shooting happens, and no one uses legal weapons to protect themselves, and the relevant departments will naturally not file a case.

Celebrities under the black production

Some people berate, some acquiesce, some cooperate

 

The prosperity of surrogate photography may be related to the ecosystem of the fan circle that has been formed for a long time. Except for a few official occasions, the number of times that celebrities and fans meet is not very large. If a star enters the group to shoot, the cycle of fans missing will be longer. Therefore, the front-line pictures released from time to time are very much needed in the fan circle.

 

The airport is an active front for the "station sisters" and "station brothers". They carry professional cameras, record the figure of Idol, and post refined pictures on social media to attract fans and support Idol.

 

The station sisters can’t guarantee all the airport shooting of Aidou, and the new profession of surrogate photography was born under this situation. The station sisters have materials to support the operation of the station, and the surrogate photographer can also get paid, "the supply and demand relationship is stable".

 

For celebrities, the airport is also a good place to "do business". The number of airport pickups is a direct reflection of a star’s popularity. When popular stars are struggling with fans to pick up the plane, there are also some stars who are not very popular who ask "professional fans" to pick up the plane, creating a false prosperity scene.

 

In addition, celebrity endorsement products need to be exposed, whether it is Yang Mi, the queen of airport delivery, or Ouyang Nana, the walking "Converse girl", airport delivery is also a reflection of star popularity in commercial value.

 

A senior Weibo entertainment company who did not want to be named toldCat Shadow Entertainment (ID: maoyingtv): "It is true that surrogate photography in public places does more harm than good. Some celebrities choose to speak out, and some choose to be silent and low-key, but there is also a trend that celebrities and surrogate photography cooperate with each other and get what they need. Some celebrity agents or assistants have the contact information of surrogate photography or are familiar with them, and they will also use these surrogate photography for other exposure purposes. For example: communicate with the surrogate in advance to find points, remind the star of the position, dress and posture, and ensure the beauty of the photo. It is definitely not as simple as imagined."

Sometimes, the staff around the star also need to have a good relationship with the photographer, so that the photos can be selected and then circulated, and the star can get positive publicity or sell goods for their respective brands. "Ugly photos" that are not related may be sold to illegitimate fans or even black fans for profit.

A new means of short video drainage and monetization?

What is unexpected is that the generation of celebrities has spread from the rice circle and become a means for some short video users to attract and monetize.

"Finance and Economics World Weekly" mentioned that in an article titled "Ten Thousands of Big Coffee Teach You How to Drainage and Monetization", the author said that the best way is to shoot on behalf of celebrities, one is low cost and high attention; the second is that celebrities are public figures, and they generally have hats and glasses when traveling, which reduces the probability of infringement; the third is that the video is original, easy to be recommended and popular.

 

The station sisters want to convey more timely and fresh materials, the stars need to operate normally, and the ordinary people want to drain and cash out, etc. These are the reasons why the airport shooting still thrives despite the ban of popular stars, studios, and fan official support associations.

 

Although as early as July 2018, the Civil Aviation Administration of China issued the "Notice on Strengthening the Management of Fan Pick-up and Drop-off Phenomenon", it mentioned that phenomena such as "fan follow-up" and "fan pick-up and drop-off causing flight delays" should affect normal work and public security order, and strengthen management.

 

Regarding public order, some relevant departments can solve it by increasing the security of public places, but as long as the interests are still there, the problem of shooting chaos will not be eradicated. For bad shooting behavior, I hope that the injured stars can take the initiative to stand up and use legal means to protect their rights.

 

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