The nine-chapter Yunji DataCanvas AIDC OS intelligent computing operating system was officially released, opening a new era of AI intelligent computing

  Zhonghong Network, April 19  On April 18, 2024, the new product launch conference of Nine Chapters Yunji DataCanvas intelligent computing operating system was grandly held in Beijing, and the new product DATACANVAS AIDC OS intelligent computing operating system (hereinafter referred to as "AIDC OS") was officially announced. AIDC OS is based on excellent AI technical strength and AI basic software, with the innovative purpose of redefining and breaking through tradition, and with industry leadership and standard setting as the value starting point, it has become a new practical milestone for Nine Chapters Yunji DataCanvas on the strategic journey of "algorithm + computing power" integrated AI services.

  The theme of this conference is "DATACANVAS AIDC OS @FUTURE", focusing on the "nerve center" of the intelligent computing center – the intelligent computing operating system, in-depth discussion of a series of core topics in the intelligent computing industry, such as intelligent computing power, intelligent computing network, intelligent computing center solutions, and high-quality development of intelligent computing centers. Experts, domestic and foreign entrepreneurs and scholars from the political, industrial and academic circles output international forward-looking insights at this conference, and create new potential for the intelligent computing industry to accelerate global development.

  Refactoring computing, AIDC OS defines a new computing infrastructure

  At the press conference, Fang Lei, chairperson of Jiuzhang Yunji DataCanvas Company, deeply analyzed the new direction and new opportunities of the computing world under the influence of the big model, revealed the importance and complexity of the current underlying computing revolution, and looked forward to the mutual influence and innovation space of the co-evolution of software and hardware. He pointed out that the era of software-defined computing power is coming, and the AIDC OS intelligent computing operating system will play a key role in this transformation.

  "The underlying computing revolution brought by the big model has officially arrived, and the DATACANVAS AIDC OS intelligent computing operating system will be the core driver to lead the industrial restructuring under this revolution," said Fang Lei, chairperson of Jiuzhang Yunji DataCanvas.

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  Jiuzhang Yunji DataCanvas Chairperson Fang Lei

  At present, a new round of low-level computing revolution is triggered by the rise of the big model. Low-level computing has always been the result of the collaboration between software and hardware, and the close cooperation between software and hardware is particularly important, each ushering in new opportunities and challenges.

  Looking back at the evolution of the computing world, a common objective law is obvious: hardware has always evolved to meet the final computing needs, while software uses the form of an operating system as a bridge to seamlessly connect hardware and applications. In this revolution, with the continuous development of hardware technology and the intensification of the homogenization trend, the innovation space of software has become increasingly broad, and its role in the revolution has become increasingly important.

  In this context, the AIFS artificial intelligence basic software has given birth to huge development opportunities. The DATACANVAS AIDC OS intelligent computing operating system, which is based on the AIFS artificial intelligence basic software, is leading the innovation of computing power infrastructure with its unique functions and positioning.

  Unlike traditional resource management drivers that serve hardware, AIDC OS is driven by AI usage capabilities. It not only focuses on the effective management and utilization of hardware resources, but also focuses on how to better meet the core computing power needs of end users: through intelligent scheduling and optimized configuration, AIDC OS will provide users with available, easy-to-use and economical computing power.

  Therefore, AIDC OS is not only a bridge between software and hardware, but also a key force in defining computing power infrastructure in the new computing world. Its appearance will promote a leap in computing power and provide a solid support for the wide application of AI technology and large models.

  Five core values, AIDC OS helps the smart computing industry take off

  Jiuzhang Yunji DataCanvas Co-founder and CTO Shang Mingdong officially released the DATACANVAS AIDC OS intelligent computing operating system. He introduced that the AIDC OS intelligent computing operating system is in the middle of the intelligent computing center industry ecosystem, establishing an efficient link between the underlying hardware chip and the upper large model.

  AIDC OS can coordinate large-scale GPU computing power downward to ensure that hardware resources are effectively utilized and efficiently managed; in addition, we provide a complete large-scale model toolchain upward, providing a convenient and efficient development environment for large-scale model training and inference and large-scale model applications to meet the needs of complex AI tasks.

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  Jiuzhang Yunji DataCanvas Founder and CTO Shang Mingdong

  Directly attacking the difficulties in the management of heterogeneous computing power resources, insufficient computing power scheduling capabilities and low utilization rates, insufficient AI acceleration and optimization capabilities, and high-threshold industries for AI large-scale model training and fine-tuning, AIDC OS built five value bases in the early stage of design: farewell to "bare metal", born for AI, global acceleration and optimization, heterogeneous computing power management and scheduling, and 1 degree of computing power, and designed product functions based on this. At the press conference, Mr. Shang Mingdong started from the core value and detailed the highlights and performance advantages of AIDC OS.

  Based on the five core values, DATACANVAS AIDC OS will provide the computing power center with an efficient computing power operating system, more valuable computing power services, and more, more convenient, and more efficient computing services, and will play an increasingly important role in the computing ecosystem with the computing center as the carrier.

  Focusing on the frontier, going to AI intelligent computing green waters and green mountains

  During the press conference, Jiuzhang Yunji DataCanvas Company signed four strategic cooperation agreements with core ecological partners at home and abroad, including Xinhua Publishing House, Shuguang Information Industry joint stock company, Huangshan Tourism Development joint stock company and Singapore technology company Krakatoa Tech. The cooperation covers empowering intelligent computing economy, vertical large-scale model construction, artificial intelligence industry basic services, intelligent computing center ecological construction, and artificial intelligence basic software ecological construction. The advantageous business scale of Jiuzhang Yunji DataCanvas Company, including vertical large-scale models and intelligent computing centers, will be further consolidated and expanded.

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  Nine chapters Yunji DataCanvas Company and Xinhua Publishing House, Shuguang Information Industry joint stock company, Huangshan Tourism Development joint stock company and Krakatoa Tech and other core ecological partners at home and abroad officially signed four strategic cooperation agreements

  Kuang Lecheng, chairman of Xinhua Publishing House Co., Ltd., Guan Hongming, senior vice president of Shuguang Information Industry joint stock company, Tang Shinan, party committee member and senior vice president of Huangshan Tourism Development joint stock company, Jumeidi Alexander, co-founder of Krakatoa Tech and CDO, and Fang Lei, chairman of Jiuzhang Yunji DataCanvas Company, attended the signing ceremony on behalf of all companies.

  During the same period of the conference, partner companies from the upstream and downstream of the intelligent computing industry will focus on the future development of the intelligent computing operating system and the intelligent computing industry, output the most cutting-edge innovation practices in their respective fields, and further accelerate the integration and innovation of the intelligent computing ecosystem.

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  Sun Shaoling, Deputy General Manager of China Mobile Group Cloud Capability Center

  Pointing directly at the urgent need for intelligent computing power, Sun Shaoling, deputy general manager of China Mobile Group’s Cloud Competence Center, pointed out in the keynote speech "AI + Cloud Integration, Helping High-Quality Development of Computing Power", "At present, the rapid development of AI native applications has given birth to the model innovation of AI infrastructure and service platform, and the integration of cloud + AI has become the future development direction unanimously recognized by the industry. In this change, Mobile Cloud actively builds a new generation of intelligent computing cloud operating system for intelligent computing business. By integrating large-scale and diverse intelligent computing power resources, it creates an intelligent computing network scheduling system, provides more comprehensive and efficient AI native platform service support, accelerates the rise of new quality productivity, and jointly builds a new AI ecosystem to help the transformation of AI + in thousands of industries."

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  Ming Libo, Assistant to the President of Shuguang Zhishou Information Technology Co., Ltd.

  Ming Libo, assistant to the president of Shuguang Intelligent Computing Information Technology Co., Ltd., delivered a keynote speech on "From Hashrate to Hashrate Grid Connection", which deeply analyzed the development trend of computing power from the three aspects of chips, applications, and computing networks. He pointed out that the status of computing power as the core productivity will not change, and the future new era of computing power networks and inclusive and efficient computing power grid integration will effectively alleviate computing power anxiety and accelerate the amplification of computing power value. Facing the future, six major fields such as computing power demand, large models, computing power applications, computing power services, computing power integration, and computing power integration are still full of opportunities and development space.

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  Xiao Chunxi, Vice President of H3C Group and General Manager of Marketing Technology Department

  Xiao Chunxi, vice president of H3C Group and general manager of the Marketing Technology Department, mentioned in "Building a Solid Foundation and Exploring the Future, H3C’s Understanding and Practice of AI Intelligent Computing Industry" that "computing power is national strength, and intelligence is the future". Artificial intelligence technology and intelligent computing centers have become the key direction of national strategy. Intelligent computing power, as the cornerstone of the AIGC industry, is growing exponentially and has also become a new type of infrastructure for cities. As a leader in digital solutions, H3C has built intelligent computing centers with governments at all levels with the innovative model of "Turing Town" to empower industrial incubation. H3C will join hands with partners to give full play to the capabilities and advantages of both parties, and jointly support the construction of intelligent computing centers for governments and enterprises at all levels to empower intelligent business transformation.

  Zhou Xiaoling, Vice President of Jiuzhang Yunji DataCanvas Company, hosted a roundtable forum entitled "In the era of computing power economy, talk about the catalyst for the high-quality development of intelligent computing centers". Li Shihua, Governor of Huashan District, Ma’anshan City, Anhui Province, Guang Xiaoming, Deputy General Manager of Tianyi Cloud Technology Co., Ltd., Ari Sondang, General Manager of Telkomsel Network Department of Indonesian telecom operator, and Lu Yao, Assistant Professor of National University of Singapore, participated in the dialogue and contributed unique insights for the future development of the international intelligent computing industry.

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  Zhou Xiaoling, Vice President of Jiuzhang Yunji DataCanvas Company, chaired the roundtable forum

  As an AIFS artificial intelligence basic software provider, Jiuzhang Yunji DataCanvas will continue to play the technical advantages of AI basic software and seize the opportunity window of the intelligent computing era. The official release of the DATACANVAS AIDC OS intelligent computing operating system marks the company’s comprehensive upgrade in integrated AI services, and the new era of AI intelligent computing has officially opened.

Are they all called DHT? Comparative Analysis of Blending Technology between Chery Kunpeng and Great Wall Lemon

[EV Vision Technology Comparison] Nowadays, when vehicle electrification has become the mainstream of development, diesel locomotives seem to gradually withdraw from the rhythm of the historical stage. However, the reality proves that the models with internal combustion engines will not disappear for a long time to come, but will have certain advantages in some aspects. However, this species that does not suffer from "mileage anxiety" will make car owners suffer from another disease-"fuel consumption anxiety". Therefore, on the issue of how to treat it, plug-in hybrid models have become this good medicine.

Before, we made a comparison between BYD DM-i and Great Wall Lemon DHT (extended reading: BYD DM-i or Great Wall Lemon DHT, who represents the peak of domestic hybrid technology? ), which proves that domestic hybrid technology is gradually rising and has the strength to compete with foreign hybrid technology. Of course, this technical field in China is more than these two. Looking at the industry, basically most OEMs have started to develop their own latest hybrid technology, and among them, Chery’s Kunpeng DHT has become another new hot spot after the first two. If you look closely, you may find that compared with the hybrid technology of the Great Wall, the word DHT appears behind Chery’s technology. What is the difference between it and lemon DHT?

What does DHT mean?

If you answer what is the most obvious difference between Kun Peng DHT and lemon DHT, there is actually a difference in word meaning.

The DHT of great wall lemon is calledDedicated Hybrid Technology, the Chinese translation isSpecial technology for hybrid power, is a complete hybrid technical scheme, including engine, transmission, drive axle, battery and other components.

DHT of Great Wall Lemon

Chery Kunpeng’s DHT is calledDedicated Hybrid Transmission, that isSpecial gearbox for hybrid powerBased on the traditional fuel vehicle gearbox, some electrified components are added to realize hybrid power technology.

DHT of Chery Kunpeng

So it can be seen that there are some differences in the technical route between the two. Please look down.

Comparison of hybrid architectures

Dual-motor+engine combination may be the trend of hybrid technology development now. Take DHT of Great Wall Lemon as an example, it is a powerful three-engine/four-engine power system composed of a 1.5L/1.5T hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-gear electric drive rear axle. Under this system, three different specifications of power (PHEV/HEV) assemblies suitable for Class A, Class B and Class C have been successively introduced. In addition, under the PHEV architecture, there is also a "1.5T +DHT130+P4" four-wheel drive powertrain, which corresponds to different levels of products to meet the diversified choices of users.

Specifically, the lemon hybrid DHT consists of a high-efficiency hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-speed electric drive rear axle, forming a powerful three-engine/four-engine power system, which brings super power. The maximum power of HEV two-drive system is 180kW, and the total power of PHEV two-drive system can reach 240kW. The front and rear axle motors with PHEV+P4 structure can output power at the same time, and the maximum system total power can reach 320kW. The intelligent four-wheel drive system of this architecture has strong climbing ability, such as achieving 60%-65% maximum climbing degree when dry asphalt pavement and 15%-18% maximum climbing degree when snow.

High fuel efficiency hybrid special engine

In terms of transmission, Great Wall Lemon DHT is similar to Honda i-MMD, except that it has two gears when the engine is driven, while the latter has only one gear when the engine is driven. By selecting the gear, it can give full play to the performance advantages of the engine. The system also adopts dual-motor series-parallel topology, which can realize EV, series connection, parallel connection, energy recovery and other working modes, and achieve a perfect balance between power and fuel consumption in various driving scenarios. As for the battery, the Great Wall Lemon DHT architecture is equipped with the world’s largest capacity and high-efficiency hybrid battery, which has the highest performance in the industry with a pure battery life of 200km. With CTP(Cell to Pack) technology, the energy density of the battery pack reaches 160Wh/kg, and it supports 11kW AC slow charging and DC fast charging.

High integration hybrid DHT transmission

Although there is not much information about Chery Kunpeng DHT, we can still see the clue from the known information.

From this exploded view, we can roughly see the structure of the whole system. Chery Kunpeng DHT also uses the combination of engine and dual motors, but here I want to knock on a blackboard to draw a key point. Different from the mainstream development, Kunpeng DHT is the only hybrid architecture driven by dual motors in China brand at present. An output mode mainly driven by electricity can be provided. In this hybrid system, the motor bears the main driving responsibility, and the engine can supply energy for the power battery under low load conditions. Therefore, two relatively low-power drive motors are equipped with FIO fixed-point injection oil-cooled motor technology and TEM dual-motor power distribution technology developed by Chery, in order to replace the effect of a single high-power drive motor.

In terms of data, the maximum power output torque of Kunpeng DHT can reach 510N·m, and the whole box torque density is 35 N m/kg, which can match large and medium-sized cars and SUV models, and can realize nine high-efficiency working modes such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor braking energy recovery and driving/parking charging. Kun Peng DHT adopts TEM ultra-efficient dual-motor power distribution technology, which can choose the best electric drive source and gear according to the load size to improve the driving efficiency, thus creating a smooth driving experience and more efficient power distribution. The maximum transmission efficiency is more than 97.6%, the average efficiency of electric drive in NEDC working condition is more than 90%, the peak efficiency of flat wire motor is more than 97%, the power is 6.0kW/kg, and the fuel saving rate in low power mode is more than 50%.

In addition, Kunpeng DHT has 11 combined gears (seemingly the largest in the world? )。 However, it should be noted here that the gear position of Kunpeng DHT is not limited to these 11 combinations. Due to the existence of dual motors and the provision of a 3-speed transmission device in the engine direct drive mode. You know, most of the mainstream technologies now adopt a direct clutch structure, that is, the generator can directly drive the wheels. However, when they are all direct-drive output, they all have only one gear, which limits the highest efficiency working range (the difference between ordinary bicycles and variable-speed bicycles), so Kunpeng DHT is equipped with three gears on the engine to broaden the engine driving performance. First of all, the first speed ratio is relatively large, which is mainly used for starting and accelerating. The third speed ratio is very small, mainly to ensure low engine speed, low fuel consumption and noise reduction when driving at high speed. Among them, the second speed ratio mainly takes into account the shift of the first gear and the third gear to ensure the smoothness of the shift, and at the same time takes into account the fuel consumption at the middle and low speeds.

It is worth mentioning that these permutations and combinations can achieve dozens of gear combinations, but the manufacturer has chosen 11 most suitable gears. In different working scenarios, the built-in control system of Kunpeng DHT calculates the optimal working gear in real time, and cooperates with Chery’s FIO fixed-point injection oil-cooled motor technology, TEM ultra-efficient dual-motor power distribution technology and ultra-smooth TSD dual-shaft drive design to achieve the balance of power, ride comfort and economy.

Comparison of working principles

There are four working modes of Great Wall Lemon DHT, including pure electric drive mode, series mode, first gear direct drive mode (low speed cruise), first gear direct drive mode (performance direct drive), second gear direct drive mode (high speed cruise) and energy recovery mode.

The important core of overall fuel saving is to make the engine work in an efficient working point area. When driving at low speed in general urban areas, lemon DHT will switch between EV mode and series mode, and maintain the engine in the most efficient area. When driving in suburbs and viaducts, the series mode will still be adopted at medium and low speed, but at medium and high speed, the engine will start to intervene, and when encountering heavy load demand, the engine+parallel drive mode will be adopted, which not only maintains high efficiency, but also provides sufficient response for power. Finally, at high speed, the engine direct-drive working point will directly fall in the high-efficiency area, or when the power is enough, EV battery life will be adopted to reduce fuel consumption.

As can be seen from the published data, the working mode of Chery Kunpeng DHT can be said to be another way.

First of all, the front part will be equipped with a small displacement (1.5T) inverted engine. Why did you choose this engine type? First of all, the intake manifold of the inverted engine is shorter, and the air intake is more direct and smooth. In addition, the air does not need to be heated above the engine to reduce the air density and oxygen content, so the engine burns more fully, the thermal efficiency is higher than that of the upright engine, and the fuel consumption is correspondingly reduced. In addition, this engine has a relatively compact volume to reduce the cabin space and lay the foundation for weight reduction because the intake manifold and exhaust manifold do not need to be wound up and down from the engine for half a turn.

The dual-motor part of the predecessor is composed of two low-power driving motors. Why choose two low-power drive motors but not one high-power motor directly? The reason for this is that if a high-power motor is used, the efficiency of the motor will be greatly reduced at first when it starts at low speed and runs at high speed, and when it enters the power loss state, the engine will start to intervene in power generation, and the fuel consumption will inevitably increase. Therefore, using two low-power motors can make the whole hybrid system work in a high-efficiency area with the same comprehensive performance. After that, it is combined with the previously mentioned Kunpeng DHT gearbox to achieve the purpose of fuel saving. In addition, after adopting the dual-motor scheme in manufacturing cost, the dependence on high-precision gears is relatively reduced. After all, this aspect can only rely on imports for the time being.

Who are the models under DHT technology?

WEY macchiato

On April 15th this year, Great Wall Motor conducted an online lemon hybrid DHT vehicle test, which was the first time to be tested with a real vehicle. The tested model was WEY Macchiato, which will be listed soon. This model is equipped with the latest lemon hybrid DHT technology of the Great Wall, and is also equipped with the combined configuration of 1.5L Atkinson cycle engine and motor. The maximum horsepower of the engine is 102kW, the maximum power of the motor is 154kW, and the combined maximum power is 190kW. It is worth mentioning that the fuel consumption per 100 kilometers is only 4.7L and the maximum cruising range can reach 1100km. The subsequent PHEV plug-in hybrid vehicle has a pure electric cruising range of 110km.

Tiggo 8 PLUS PHEV

Tiggo 8 PLUS PHEV is Chery’s first model equipped with DHT hybrid system, which adopts a three-motor four-wheel drive hybrid system with 1.5T turbocharged engine+front double motor+rear single motor. Among them, the maximum power of the engine is 125kW, the peak torque is 252N·m, the official 0-100km/h acceleration is only 4.9 seconds, and the comprehensive fuel consumption is only 1.3L/100km.

EV vision view:Although the published information is very limited, through the comparison of these two technologies, we can see that their innovation in hybrid technology is enough to compete with hybrid power enterprises, which not only opens the door to the development of domestic hybrid technology, but also makes China brand occupy a place in the world. At present, the latest "Roadmap 2.0 for Energy-saving and New Energy Vehicles" issued by China Automotive Engineering Society clearly puts forward that traditional vehicles should be fully "mixed" in the next 15 years. By 2035, among the non-new energy vehicles that still occupy half of the market, hybrid power will become the leading force. Therefore, the automobile industry has developed in parallel with many technical routes. In order to realize the low-carbon of energy-saving vehicles, the automobile factory must establish a new hybrid technical route. Therefore, both Kunpeng DHT and Lemon DHT will become the new trump cards representing the development of hybrid technology in China. In the future, EV Vision will dynamically evaluate two vehicles based on its own hybrid technology, so stay tuned!

Accelerate the construction of new energy charging infrastructure, and the problem of "mileage anxiety" of electric vehicles has been alleviated.

CCTV News:Today (July 31), the Ministry of Transport held a press conference to introduce that the 20 millionth new energy vehicle in China has recently rolled off the assembly line, and the Ministry of Transport is accelerating the construction of new energy charging infrastructure on highways.

According to the latest data from the Ministry of Transport, as of the end of June this year, there were 5,931 expressway service areas in China, accounting for 89.48% of the total number of expressway service areas (6,628), and the cumulative number of charging piles was 18,590, covering 29,000 parking spaces for minibuses, and about 27,000 parking spaces were reserved for construction and installation, and nearly 90% of expressway service areas covered charging facilities. Among them, the coverage rate of expressway charging infrastructure in 17 provinces such as Beijing, Hebei and Liaoning exceeded 90%. There are 5128 charging parking spaces in expressway service areas in China, accounting for more than 10% of the total parking spaces of passenger cars, and the charging infrastructure network in expressway service areas is improving day by day.

Guo Sheng, Deputy Director of Highway Bureau of Ministry of Transport:Judging from the operation guarantee of major holidays such as the Spring Festival, Qingming Festival, May Day and Dragon Boat Festival this year, the phenomenon of charging queuing in service areas in various places has been significantly improved, and there has been no serious queuing phenomenon, and the problem of "mileage anxiety" of electric vehicles has been alleviated to some extent.

Guo Sheng said that due to information asymmetry, the public can not effectively know the charging infrastructure settings and real-time use, resulting in different charging facilities in different service areas. In this regard, the Ministry of Transport and the National Energy Administration have deployed various localities to carry out pre-judgment of travel and charging demand, formulate holiday charging service guarantee schemes, issue green travel charging strategies, deploy mobile emergency charging equipment, and timely release traffic flow and charging queuing in service areas.

Guo Sheng, Deputy Director of Highway Bureau of Ministry of Transport:Our Ministry has listed the "random inspection" service of expressway charging infrastructure as the fact that transportation is closer to people’s livelihood this year. It is planned to guide the public to reasonably choose charging places by providing real-time status inquiry service of charging infrastructure in expressway service areas, promote the full utilization of charging facilities, and further enhance the guarantee capacity of expressway charging services.

Guo Sheng introduced that the Ministry of Transport will work with multiple departments to comprehensively strengthen the construction of charging infrastructure in residential communities, enterprises and institutions, tourist attractions, public parking lots and other links and scenarios, and form a reasonable, scientific and efficient charging infrastructure system in the whole society to meet the charging service needs of vehicles during the whole journey.

Guo Sheng, Deputy Director of Highway Bureau of Ministry of Transport:In the next step, focusing on the charging facilities in the expressway service area, according to the principle of "moderately ahead", we will further optimize and improve the charging infrastructure network along the highway, and strive to form a charging infrastructure network with "fixed facilities as the main body, mobile facilities as the supplement, full coverage of important nodes, good operation and maintenance services, and guaranteed travel for the masses".

Lantern Festival │ Oriental Aesthetics of Chinese Romance

[Our Festival Lantern Festival]

Yuan is the beginning. Night is night.

On February 15th, 2022,The first full moon in the lunar calendar.

Yuan midnight snack, Lantern Festival.

This romantic traditional festival in China, you just think it is the end of the Chinese New Year and the day when people taste Yuanxiao. Can you remember that it is the traditional Valentine’s Day in China, a typical Chinese romantic and heartbreaking oriental aesthetics?

Visit the temple fair with lanterns.

Suddenly looking back, the man was in the dim light.

Once again, spring returns. On the evening of January, the flower market lights like day.

After beginning of spring’s Lantern Festival, it was warm and cold, and the flowers were not in bloom. Colorful lanterns give the Lantern Festival a spring-like splendor.

The moon is high in the sky, and there are thousands of lanterns on the ground. In ancient times, girls who stayed indoors on weekdays went out to enjoy lanterns and visit temple fairs on the Lantern Festival. Lantern Festival creates an opportunity for the implicit China ancients to express their feelings, which is the romance of China people, and describes their love beautifully and tactfully.

With the development of the times and the change of years, today’s young people don’t need festivals like Lantern Festival to get married. The Lantern Festival, as a Chinese Valentine’s Day, has gradually faded away, while the romantic stories of China’s ancient people have remained in the poems that have been told through the ages.

Shiyuanxiao

The custom of eating Lantern Festival has been inherited to this day, and it is also the deepest memory of Lantern Festival engraved in the bones of China people. "There is a full moon in the sky, human reunion, and glutinous rice balls in a bowl", and glutinous rice balls (Yuanxiao) have placed China people’s good wishes for the new year. In addition to eating Yuanxiao, there are customs such as solve riddles on the lanterns, fireworks and lion dance in the traditional Lantern Festival. Very lively, prosperous and beautiful.

Yuan midnight snack, Lantern Festival.

The custom of festivals makes people reproduce the romance of the ancients.

No matter where you are, no matter when you are,

Pass on these traditions,

To continue the exquisite and charming China aesthetics in China traditional culture.

Recommended viewing

Contributed by: Long Mengyi of Lancang County Rong Media Center Fan Li Zhao Mengyun.

Editor: Xu Qian

Editor: Xie Mengyi

Supervision and examination: Liu Jianghui

Reporting/feedback

Three trends behind the recovery of beauty collection stores

Image source @ vision china

Wen | Narrow Broadcasting by Yang Yiqi

Judging from the expansion actions of various brands, this year is a year when beauty collection stores are picking up again.

During the epidemic, many beauty collection stores were affected, even mature brands such as Sephora and Watsons. Because of the weak consumption and loss of cosmetics, many new cosmetics retail stores that were previously optimistic have also been affected to varying degrees.

For example, the colorist adjusted some stores last year; WOW COLOUR’s stores dropped sharply from 300 at the peak to 100+at the end of last year; There are also some brands that close all their stores, such as ONLY WRITE and HAYDON Black Hole.

But by this year, the revenue and profitability of some beauty collection stores have improved.

For example, Yanli increased by 40% in the first quarter; The colorist also turned a profit in the first quarter, with revenue increasing by over 36% year-on-year to 236 million yuan, and the operating profit rate changed from -5.6% to 14.2%. The person in charge of the colorist’s brand told Narrow Broadcast that at present, the single-store data has maintained a double-digit year-on-year growth rate every month.

A number of beauty collection stores have also increased their store expansion and targeted areas outside first-tier cities.

Hi-burning wants to expand to 50 stores this year (there are 22 stores by December 2022) through the parallel mode of direct franchise, and most of the areas open to franchise are Guangdong and second-and third-tier cities in southwest China. The colorist also plans to continue to open 100+ stores nationwide, of which 17 stores opened in the first half of the year are in second-and third-tier cities such as Foshan, Xiamen and Liuzhou.

This year, beauty collection stores have also proposed to upgrade their brand introduction, service and spatial image, showing good expectations for the future. Yanli held its first supplier meeting in nearly three years in April this year and announced a series of upgrade strategies.

Why can the beauty collection shop pick up this year? What are the external factors? What adjustments have been made to the channel itself?

First of all, this is related to the recovery of offline consumption, and the channels such as colorists and burning fans are actively or passively optimized during the epidemic to find an expandable single-store model. Including Huamei closing the Tianmuli store in Hangzhou at the end of July and officially stopping the operation of the Xi ‘an store today, it is also looking for a suitable expansion model, such as being profitable and better matching with the ground. One proof is that Huamei said that she would open upgraded flagship stores in Nanjing, Hangzhou, Xi ‘an and other cities.

The recovery of cosmetics consumption has also played a certain role in boosting. From the macro data, the total amount of cosmetics agencies from January to August this year increased by 7.5% year-on-year.

In addition, one of the reasons why the industry thought that the makeup collection store could not be sustained was that it was not optimistic about the upstream cheap domestic makeup. Although many domestic cheap makeup businesses have fallen or even closed down since 2021, cheap makeup is not a false demand. With the liberalization of the epidemic, the consumption of cosmetics has gradually recovered. According to the data of the solution consultation, the cosmetics category of Tik Tok e-commerce increased by 90% in the second quarter of this year; There are also many domestic cosmetics that have withstood the test of epidemic situation and low tide of capital.

Another important reason is that brands are paying more and more attention to offline.

In the past five years, a large number of beauty brands have risen with the help of online traffic. However, with the online growth and the weaker advantages of traffic cost, some brands think that offline is a more efficient choice; And because of the demand of brand price control, the gap between offline price and online price is narrowing.

This means that the online and offline channel game has entered a new stage in terms of growth, traffic and price.

The ups and downs experienced by beauty shops, especially those represented by colorists, in the past few years are related to consumer demand, upstream supply and the adjustment of channels themselves.

These makeup collection stores came into being with the tide of domestic beauty cosmetics, and innovated on the traditional CS channel model, creating cheap makeup collection, big-name sample sales, no BA and other models to create a store experience that attracts Z generation. This has also led to the iteration of mature brands in terms of brand introduction, store design and experience.

These new retail species are expanding rapidly with the support of capital. A practitioner recalled to us that his brand opened 100 stores in half a year, and basically kept one store for one or two days. "It was crazy, that was really fierce. 」

However, due to the decline in the frequency of consumers’ make-up during the epidemic, and the lack of capital and flow dividends, the consumption of make-up is weak, and many make-up brands have closed down or transformed. As an accompanying channel of domestic beauty products, makeup collection stores were affected. Some investors stopped investing in makeup collection stores after seeing the decline of Tmall makeup market.

The person in charge of the brand department of the colorist believes that the demand for make-up consumption has not changed in essence, but the external factors have hidden the demands in stages, and the cheap domestic make-up is still a sustainable market.

From the consumer side, the makeup crowd is getting younger and younger, and they have demands for cheap goods; From the supply side, cheap make-up is essentially a fast fashion business. The response speed of China brands and supply chains is very fast, and a new product can be launched in two or three months, which is difficult for international brands to satisfy.

Earlier, some people in the industry told Narrow Broadcast, "Many people don’t see domestic cosmetics on Taotian’s list, so they think they are not good. In fact, these brands are on the rise in Tik Tok. 」

In particular, some brands that have crossed the epidemic cycle have become better by optimizing the supply chain, products and operating costs, and are still a stable supply of beauty collection stores.

Although cheap makeup is picking up, these makeup collection stores still need to solve the problems of pattern homogenization and loss expansion buried in the rapid expansion period.

The above-mentioned practitioners said that at that time, everyone was more concerned about the growth of the broader market than the single store. "When you go back to the single store, you will find that many stores are not profitable. Coupled with the impact of the epidemic, the problem was quickly exposed.

In addition to closing unprofitable stores, exploring a single-store profit model is the key.

The relevant person in charge of the colorist mentioned that they have been adjusting the unit yield of stores in 2022, and they have to solve large and small problems almost every week. "It is to do the basic retail skills well and optimize based on efficiency. 」

After adjustment, the colorist’s single shop tends to be standardized, with an area of 100-400 square meters. Xiyan is also making similar adjustments. They control the store to 80 square meters, hoping to speed up the chain through the small store model.

In addition, colorists also systematize brand marketing. Based on different nodes and changes in consumer demand, they formulate appropriate marketing programs to attract users to the store, so that marketing can serve daily innovation and retail, rather than marketing for marketing’s sake.

After a series of adjustments, the sales of colorists improved after the recovery of consumption. "The make-up cabinets we sell are completely out of stock, and it’s all the same wherever you go. The person in charge of the colorist brand said.

KK Group’s prospectus shows that the loss-making stores of colorists are decreasing, from 115 at the end of 2022 to 35 on March 31, 2023. The single store data has also improved significantly. The average monthly transaction volume of a single store has increased from 3454 in Q1 last year to 5065, and the GMV of a single store has increased from 316,600 yuan to 455,900 yuan, both higher than the annual data in 2020.

The person in charge of the colorist brand stressed that these data are also better than before the epidemic. "In our view, the market has returned to normal level. 」

With the recovery of offline consumption, beauty collection stores with expansion conditions began to pay attention to broader market opportunities.

In addition to the colorists and hi-burning mentioned at the beginning, mature brands such as Yanli and Sephora are also actively exploring third-and fourth-tier cities. Yanli will increase the layout of the sinking market in 2022; Sephora entered more sinking cities such as Bozhou and Taian from January to August this year.

This just conforms to a trend-in recent years, large commercial real estate is also exploring second, third and fourth tier cities, and beauty collection stores can sink with real estate companies. Yanli cooperates with regional head commercial real estate and China Resources system to lay out the sinking market; The colorist also cooperates directly with head commercial real estate such as China Resources, Vanke and Wanda. "They take us wherever they drive. 」

The main reason for the sinking of beauty collection stores is related to the gradual saturation of competition in first-and second-tier cities and the rising cost of competition. However, there are still a lot of unsatisfied consumer demand in the sinking market-consumers’ awareness of brands and products accumulated through social media is the same as that in first-and second-tier cities, but it is difficult to experience these products offline, let alone niche brands and emerging online celebrity brands, and many cities have not even popularized counters of mature brands.

Users need a channel to buy genuine products and experience more products.

In the regional markets where these beauty collection stores have sunk, there are long-established regional chain leaders, such as Merrill Lynch Beauty in Anhui and Boyimeihui in Henan, which can meet the above needs of local consumers to some extent.

Some people in the industry also mentioned that after the epidemic, individual beauty shops in some areas "have sprung up like mushrooms after rain." Narrow Broadcast also found a large number of single stores in public comments, such as infini beauty, which opened in Wujiang District, Suzhou, and opened in October last year, specializing in international big-name cosmetics, skin care and perfumes.

The continuous activity of regional brands and single stores reflects the definite demand and opportunity of sinking market, which is the premise of an industry chain.

The opportunity for national chain brands lies in enhancing their local share through branding and standardization, and meeting differentiated needs with their own supply chain characteristics.

Zheng Xuechao, director of Yanli Operation Center, mentioned, "Although there are leading companies in every region, there is a large space in the domestic cosmetics market, and (local) customers have the demand of pursuing genuine products and differentiation, and Yanli can just play its own characteristics. The core feature of Yanli is the professional skin care and the professional service of the store skin housekeeper. On the public comment, some users commented in a store in Yanli Suzhou, and finally found a channel to experience the high-end professional brand Orenassus in Suzhou.

Another example is a large number of emerging cheap makeup brands and products in the colorist’s shop. The person in charge of the brand department of the colorist said that they received unexpected feedback after sinking. "Young people in the sinking market have a better understanding of makeup than we thought. 」

However, there is also objective competitive pressure in the regional market. As the person in charge of the colorist brand said, the industry competition is intensifying. "We have a sense of crisis every day. 」

On the one hand, there are great differences in different regions, and it takes time for chain brands to accumulate their knowledge of the market. Yan Li found that customers in different regions have different needs for skin care and brand awareness, and the pallets of chain brands may not be suitable for all regions and need to be adjusted quickly. Hi-burning cooperation with franchisees is also to better integrate into the regional market.

Moreover, some regional brands are not slower than chain brands in the iterative update of supply and store design, and even some individual stores have more advantages in display innovation because they are flexible enough.

On the other hand, acquaintance society and attention to service are the consumption characteristics of the sinking market, and brands that have been deeply involved in the local market for a long time or have a smaller service radius have closer ties with users.

Zhang Fan, the owner of infini beauty, told Narrow Broadcast that although there are not many new customers in the store every day, they have accumulated nearly 500 members since its establishment, and almost all of them will buy back. "We don’t eat people very much, but mainly buy back from old customers. 」

Zhang Fan believes that service is an important reason for the high repurchase rate. She will patiently introduce and recommend products to customers, remember the products and needs bought by each customer, and bring customers a more intimate experience. Infini beauty’s core customers are mainly women aged 40+. Most of these customers don’t take the initiative to do their homework, but trust Zhang Fan’s service and recommendation, which leads to repurchase and linkage.

Zheng Xuechao also stressed that customers in the sinking market have higher demand for in-store experience and services, and brand salons and brand private enjoyment will be very popular, so they will strengthen such services locally and enhance the user experience.

In the past, beauty brands that relied on online traffic also had the demand of exhausted traffic and fierce competition, and returned to the offline to find increments.

Offline layout is an inevitable choice for the brand to grow to a certain stage, not only for sales, but also for establishing a more specific and three-dimensional brand image and closer user interaction.

Experience-oriented sub-categories also have natural demand for offline products, such as make-up, perfume and beauty instruments. Luo Xiaoman, a new make-up brand, told Narrow Broadcast that they will pay more attention to offline channels this year, provide users with color trials and improve the accuracy of purchase; Yan Li started to create an offline experience scene of home beauty instruments with domestic and foreign head beauty instrument brands last year.

With the change of online traffic environment, offline turns into incremental channels and traffic depressions.

In the past three years, the beauty industry has accelerated its online development, and the growth of major trading platforms has peaked. Only Tik Tok is still growing at a high speed. According to the statistics of 618 this year, the increase of skin care products in Tik Tok has doubled, but Taotian has increased by less than two points year-on-year. Offline has become a way for brands to find increments.

Secondly, online traffic costs are high, even higher than offline costs for many new brands. Some brands believe that the cost of entering the beauty collection store is relatively low and fixed, and there is no need to continuously invest in traffic fees, which is a more efficient channel at present.

Such traffic changes, coupled with the fragmentation of channel layout, brands began to control the price and gross profit more consciously. Therefore, the price gap between offline and online is gradually narrowing. As far as colorists are concerned, apart from broadcasting, colorists are now able to achieve the same price as online, whether in the daily sales period or in important nodes such as 618 and double 11.

Beauty collection stores have overcome the most obvious disadvantage in the past-price to some extent. Especially in recent years, due to the low price brought by frequent e-commerce promotions, "the second 0 yuan" and "buy a formal suit to send a formal suit" have become commonplace, and even some brands are increasing at a broken price.

At this new node, beauty brands enter offline through beauty collection stores, first of all to reduce the difficulty of brand layout offline, and the cost, scale advantage and management difficulty are better than direct sales.

In addition to new brands, many overseas niche brands and cutting-edge product lines of old domestic brands also hope to cooperate with beauty collection stores to enhance consumers’ awareness of brands, and many collection stores have launched relevant cooperation plans.

Moreover, the beauty collection store can play a different value from online at present, such as the difference of goods, marketing and service, which has boosted the restart of offline business.

For example, the off-line pallet is not simply a replica of the on-line pallet, and there are differences between products and packaging. Take a detail, the off-line commodity packaging needs to be coated with oil film, otherwise it will be distorted by off-line spotlights.

Based on the recognition of pallet differences, colorists will help brands incubate new product opportunities offline, and they have created new offline products with brands such as Mistine Mistine and Ke Laqi.

When Ke Laqi launched "Little Paintball" lip paste last year, he provided a full range of products with different color numbers to the colorist’s channel, and discussed the applicable people of different color numbers together. Finally, he decided on a channel-specific color number, and the sales exceeded expectations.

The colorist said that because the colorist provides color test service, it can provide faster and closer feedback to the brand, thus creating new product opportunities. "Some colors may not attract users online, but they sell well offline because they can try colors. 」

Co-creation with brands can improve the competitiveness of channels, achieve exclusive cooperation of brands or brand pallets, and attract more brands. The relevant person in charge of the colorist said that the number of exclusive brands in the colorist field has an absolute advantage in the industry.

At the marketing level, offline is naturally suitable for driving consumers to buy through activity atmosphere and scene marketing, similar to the logic of online content planting grass. The colorist believes that the off-line consumption season and consumption habits are different from online ones. Consumers will go to the store as long as they know that there are new products every month and there are different ways to play every month.

"Narrow Broadcasting" learned that colorists have new products every week and will do joint marketing with brands every month. For example, after starting to apply sunscreen products in March this year, the colorist will start with the location of the store display and sunscreen products to create a sunscreen atmosphere. During the National Day, the colorist also joined hands with Laqi, Grain Rain, Pico Bear ×loopy and Half × Barbie to hold an anniversary flash event to attract users to punch in. Compared with the pre-holiday sales, the colorist’s sales increased by 40% week-on-week.

Changes in online traffic have also made brands aware of the importance of refined operations, which is why beauty collection stores emphasize improving membership services.

For example, Yanli will renew and maintain its members through new product experience, sample presentation, brand flash, high-end member appreciation meeting, etc., and the precipitated members will also be open to the brand and conduct in-depth membership operation with the brand; Members’ private parties will also be held in conjunction with the brand, and members will be invited to experience products and services in VIP rooms of shopping malls or high-end private parties in star-rated hotels. Such activities can reach nearly 2,000 a year.

Zheng Xuechao said that they clearly perceived this trend change in 2022, and more and more brands discussed with them how to strengthen member services. Through the interaction between consumers and brands, on the one hand, customers can choose products that suit them, on the other hand, they can get more refined labels from members to make decision support for product and service upgrade iteration, joint marketing and user experience, so as to better solve users’ pain points.

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This Italian children’s choir is hard to get a ticket every year. How will they appear in Shanghai this year?

02:48
The Italian Antoniano Chorus ("An Tuan" for short) is no stranger to many audiences in China. Every New Year, the choir’s New Year concert in Shanghai has become a regular program for many parent-child families, and it is not difficult for parents of all walks of life to "grab tickets". Because every time, the tickets for the New Year concert will be sold out within 1 minute. This record has been maintained for many years.
Since its first performance in China in 2016, the troupe has held a New Year Chorus Concert at Shanghai Children’s Art Theater (SAIC Roewe Children’s Cultural Center) for five consecutive years. When the epidemic struck this year, foreign performing groups could not come to China. The organizer, Shanghai Children’s Art Theater, made a decision to continue to hold the Anzhuan New Year Concert in 2021 and put it on in a "cross-time" way.
This concert tried a brand-new stage technology, using high-definition video and holographic technology to realize the interaction between Italy and China. An Tuan will sing in Italy and interact with the China Sisters from a distance. There will be six concerts from December 31st to January 3rd. The concert on New Year’s Day will be broadcast live through Youku platform.
Liang Xiaoxia, general manager of Shanghai Children’s Art Theater, revealed that this New Year concert "through time and space" is the most difficult concert they have had in the five years since they introduced the troupe. In addition to the great technical difficulties, including the time difference and different ideas between China and Italy. However, because the Italian security corps is located in a high-risk area, it has also overcome various difficulties in rehearsal and filming. Mr. Cavalli Giampaolo, artistic director of ANTuan, said that it was the most difficult but also the warmest New Year concert that ANTuan had completed in the past 57 years.
Liang Xiaoxia said that the reason why we insisted on presenting the New Year’s Concert in this way this year was that we hoped to satisfy the thoughts of the Shanghai audience; Second, I hope that through this concert that spans time and space, there will be a warm connection between China and the international children. Just like the theme of this year’s New Year concert: "2021, More Love".
Affected by the epidemic, the real person did not come to the New Year concert to be put on hold.Every year, New Year’s Eve is celebrated with the songs of the troupe, which has become a fixed project for many China audiences to welcome the new year. This year, an Tuan can’t come to China, and there is no live concert. What should we do?
Finally, after consulting with Shanghai Children’s Art Theater, the troupe decided to present the New Year concert in this special period with high-definition video.
However, can the audience’s expectations be met by playing HD video alone, and how can the audience who go into the theater to listen to the concert have a unique live experience? After discussion, the Chinese and Italian teams finally decided to use holographic technology.
Holographic technology used to be used in concerts and other large-scale activities, but it is the first time in the world to be used in concerts, especially children’s chorus concerts. For this reason, the organizer invited the best professional technical team in China, used the world’s most advanced cable-stayed film projection technology, and equipped the top dance equipment in the industry to achieve the best imaging effect in the industry at present.
It is envisaged that the three tracks of the concert will be presented by holographic projection technology. On the stage, the pre-recorded singing video of the troupe will be presented by holographic technology, while the China Sisters Hydrangea Choir of the troupe will perform live, so the two choirs will present the effect of "singing on the same stage", and there will be an interactive experience of live performance and virtual imaging.
In the past, holographic film technology was mostly in the form of "single person and single film", but this time, the Chinese and Italian teams must solve the problem of presenting dozens of choir children on the same film at the same time. Not only that, but also will interact with the security group at the scene. The number of people, the complexity of design, the difficulty of shooting and the difficulty of the later stage are unprecedented for the technical team.
In order to solve this series of problems, the domestic technical team has produced a shooting guide with dozens of pages for ANTuan, explaining each shot, each angle and each group of protagonists in detail.
Because this is the first time that an Tuan has challenged holographic technology, the effect of the first shooting is not satisfactory. The teams in China and Italy overcame the time difference and communicated remotely all night. Finally, gather all the children in the choir again and shoot again.
Although there are great challenges and difficulties, Liang Xiaoxia said, "The impact of the epidemic has prevented the troupe from coming to the scene to perform, but at the same time, this situation has also made us think, open up more imagination and see if we can use scientific and technological means to make the performance team who can’t come to the scene personally bring a good stage experience to the audience."
Liang Xiaoxia said that the application of holographic technology in the New Year concert is also an attempt by Shanghai Children’s Art Theater to perform on the stage at present and in the post-epidemic era, which can provide reference and inspiration for the future.
Serious risk escalation of epidemic situation, bumpy recording and difficult transmissionFor the Italian Chorus Antoniano, the experience of this New Year concert is unprecedented.
Lombardia, where the choir is located, is listed as a high-risk area of red epidemic by the Italian government, and Italy is one of the countries with the worst epidemic in Europe. This year, almost all performances of the choir were suspended, including the children’s chorus gold medal competition that the choir participates in every year, which was also announced to be postponed until next year.
At the same time, due to the epidemic situation, the Italian national television team, which recorded the concert for ANTuan in previous years, was unable to assist in the filming this year, and the staff of the technical department of ANTuan made up the seats one by one at the first time, which solved the shooting problem.
However, the local government does not allow many people to enter the studio for recording. To this end, the security group specially applied to the Italian government, and after more than two months of examination and approval, it finally obtained special approval. Therefore, during the Italian epidemic, ANTuan became the only organization that was able to carry out multi-person shed recording.
During each rehearsal and recording, the local government will also appoint two health supervisors to be full-time inspectors at the scene.
The problems encountered in shooting are also continuous. Because there are 40 members in the official performance, according to the requirements of Italian epidemic prevention and control, only half of them can now enter the studio for recording. At the same time, when rehearsing and recording, each child should be separated by a safe distance of at least 1 meter. As a result, during the video recording in the studio, the children no longer stood on the chorus table, but stood on 23 little red dot landmarks which had been strictly measured.
In order to present the best visual effect, the troupe shot every song in the concert from multiple positions and angles, and it took a long time to shoot the material of 18 songs. But at the same time, how to "send" the massive materials of the whole New Year concert to China at the fastest speed has become another difficult problem under special conditions this year.
After numerous international discussions and various schemes, there are only one or two days left before the concert starts. Liang Xiaoxia and her team are still making various adjustments across the time difference every day, striving to make the concert present the best effect. In Italy, all the children and the conductor of the troupe are full of expectations for this unprecedented concert.
"So many times, the children didn’t complain, because the children themselves are very curious and looking forward to it. They will ask, can holographic technology really send us to China? What will we look like on China’s screen? "
Liang Xiaoxia said that since she introduced AnTuan five years ago, this children’s choir has been regarded as the most healing and joyful choir. Therefore, I hope that in this special New Year, more audiences can enjoy and share the warmth and healing brought by the concert.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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