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Bulletin of the General Political Department of the General Staff of the Ministry of Education on the inspection of military training for students throughout the country

No.9 [2004] of Teaching Sports Art


　　In order to understand the spirit of carrying out the Notice of the General Office of the Central Military Commission of the General Office of the State Council on Forwarding the Opinions of the General Political Department of the General Staff of the Ministry of Education on Carrying out Military Training for Students in Ordinary Colleges and Senior Middle Schools (No.48 [2001] of the State Council), the Ministry of Education, the General Staff and the General Political Department formed a joint working group, which began in late April 2004 and spent 20 days conducting research on 20 provinces (autonomous regions and municipalities directly under the Central Government), The department in charge of students’ military training and 58 colleges and universities (hereinafter referred to as colleges and universities), 19 senior middle schools (hereinafter referred to as high schools), 7 military academies and 5 student military training bases were inspected. The relevant information is hereby notified as follows:


　　I. Basic information


　　In all localities, the spirit of document No.48 [2001] issued by the State Council is firm, the measures are strong, and the work is implemented. The military training of students has entered a stage of in-depth development, showing a good momentum. The main features are:


　　(1) All levels attach great importance to it and have strong organizational leadership. Military and civilian levels regard students’ military training as an important way to implement the National Defense Law, the Military Service Law and the National Defense Education Law, as an important measure to comprehensively promote quality education in schools and the construction of strategic talent projects, and as a political task to strengthen students’ national defense concept and strengthen the construction of national defense and reserve forces, put it on the agenda, put it in an important position, and earnestly strengthen organizational leadership. All provinces have made arrangements for the implementation of Document No.48 [2001] issued by the State Council, formulated work development plans and put forward specific requirements. In most provinces, a leading group for students’ military training has been set up, with the deputy governor of the provincial government, the deputy commander of the provincial military region (garrison and garrison, the same below) as the principal and deputy head, and the leaders of relevant military and local business departments as participants. It holds regular meetings, arranges deployment, studies and solves problems, and coordinates the manpower, material resources and financial resources needed for students’ military training. Most cities (prefectures) and universities that carry out military training for students have also set up leading groups for military training for students, forming a top-down organizational leadership system. Beijing, Shanxi, Shanghai, Guangdong, Hubei and other provinces have also issued specific implementation opinions on students’ military training in the name of provincial governments and provincial military regions (garrison areas and garrison areas), ensuring the smooth development of students’ military training in a planned and step-by-step manner. The main leaders of military areas in Liaoning, Tianjin, Inner Mongolia, Jiangsu, Chongqing and other provinces (municipalities directly under the Central Government) personally asked about the major events and difficulties in students’ military training, personally coordinated and solved them, and often went deep into the front-line investigation and study of students’ military training to get first-hand information.Peking University, Tsinghua University, Lanzhou University, Xiamen University, Wuhan University, Sichuan University and other universities regard the military training of students as an important measure to build a first-class university. The military training of students in these schools started early, with a high starting point, standardized organization and obvious results.


　　(two) the establishment of working institutions, military and joint management. The provincial education administrative departments have defined the institutions responsible for students’ military training, and most provinces have defined the personnel responsible for students’ military training; Military regions and provincial military regions (including garrison and garrison) have set up offices for students’ military training. Most units are equipped with special personnel to take charge of the daily work of students’ military training, and coordinate the implementation of dispatching officers, helping to train troops, training venues and guns and ammunition for colleges and universities. The business departments in charge of students’ military training in military areas have cooperated closely and cooperated with each other, strengthened business guidance and work coordination, and ensured the smooth progress of students’ military training. Beijing, Fujian, Hunan, Chongqing and other provinces (municipalities directly under the Central Government) have co-located military training business departments for military students, forming a good situation of joint management of the military and the land.


　　In order to meet the needs of students’ military training, most schools adopt the form of "one institution, two brands" in which the Armed Forces Department works together with the Student Affairs Office or other departments, and some schools have set up separate Armed Forces Departments to take charge of the organization plan and daily work of students’ military training, which has played a good role. The armed forces departments of Beijing University of Aeronautics and Astronautics, Beijing Jiaotong University, Central University of Finance and Economics, Southeast University, Zhejiang University, Tianjin Normal University, Suzhou University, Inner Mongolia Agricultural University and other universities actively coordinated the relevant departments of the school, and in accordance with the relevant regulations, better implemented the relevant treatment of dispatched officers, and solved some practical problems in teaching, work and life for dispatched officers. The high schools that carry out military training have also defined the institutions and management personnel for students’ military training, and specifically undertaken the military training for students.


　　(C) into the teaching system, students’ military training into the formal. Most colleges and universities that carry out military training include students’ military training as a compulsory course in the overall teaching plan of the school, into the management of student status, and into students’ credits. According to the requirements of curriculum construction, more standardized teaching management is implemented. Most schools can implement military theory teaching and military skills training in strict accordance with the students’ military training syllabus. Xiamen University, South China University of Technology, Central South University, Nanchang Institute of Aeronautical Technology, Xi ‘an Jiaotong University, Guizhou University, Changchun University of Technology, Beijing Bayi Middle School, Chongqing Fengmingshan Middle School, Nanchang Hongdu Middle School and other schools have also actively tried the research and practice of military theory course construction, organized the compilation of teaching materials and made teaching courseware, and achieved a number of teaching and scientific research results, which promoted the construction of military theory course.


　　In order to promote the standardization of students’ military training, most schools have also formulated rules and regulations such as the Code for Students’ Military Training, the Implementation Plan for Military Courses, the Assessment Criteria for Students’ Military Training, and the Provisions on the Safety Management of Students’ Military Training, which systematically standardized the ideological work, daily management, teaching guarantee, safety and accident prevention in the teaching of military theory courses and military skills training. In order to do a good job in the training of students’ military skills, most schools and training troops have formulated careful training, support plans and emergency response plans before training, and set up student military training regiments with reference to the formation of troops, which has strengthened the standardized management of military skills training, ensured the safety of live ammunition shooting, camping and training, transportation, food hygiene and other aspects during military training, and put an end to all kinds of accidents.


　　(4) Strengthen the construction of teaching staff and give full play to the role of sending officers. Colleges and universities that carry out military training incorporate the construction of military teachers into the overall development plan of the school teachers. Some colleges and universities have equipped 3-5 military teachers and evaluated and hired senior and intermediate titles. In order to equip military teachers in colleges and universities as soon as possible, improve the quality of military teachers and meet the needs of military theory teaching, the Ministry of Education began to set up postgraduate courses for military teachers in six colleges and universities in 2003, which improved their academic qualifications and professional level. Some provinces have also organized military teachers in colleges and high schools to conduct professional training, which has improved the military quality and teaching ability of military teachers.


　　All military regions, provincial military regions (garrison and garrison areas) and relevant military academies that undertake the teaching tasks of military theory courses in colleges and universities strictly control the selection, training, teaching and teaching ability of dispatched officers in accordance with the relevant provisions of the General Staff Department and the General Political Department, so as to continuously optimize the structure and improve the quality of this team. National Defense University, Shijiazhuang Army Command College, Chongqing Communication College, Shenyang Artillery College, Air Force Command College, Naval Command College, Nanchang Army College and other colleges and universities have strictly selected a group of teachers with rich teaching experience and high academic qualifications to undertake the teaching task of military theory courses in colleges and universities, and achieved obvious teaching results, which have been well received by teachers and students of the school. Shenyang, Nanjing Military Region and some provincial military regions have taken measures such as running class training and sending them to military academies for further study to strengthen the training of dispatched officers and improve their quality. Provincial military regions (garrison areas, garrison areas) and relevant military colleges and universities put the management of dispatched officers into the overall management of cadres, and conduct regular assessments before using them. According to the relevant provisions of the General Staff Department and the General Political Department, Shenyang and Beijing Military Regions have changed some dispatched officers into professional and technical posts, retained the teaching backbone and ensured the stability of the dispatched officers. Some provincial military regions have made timely adjustments to dispatched officers who are not qualified for military theory teaching.


　　(5) Increase funding and strive to ensure the normal development of military training for students. The central and local governments at all levels, in accordance with the affiliation of the school, adopt the method of bringing students’ military training funds into the total budget quota of the school to solve the funds needed for students’ military training. Guizhou Province has invested more than 1 million yuan in providing the necessary office equipment and books and materials for the military teaching and research section of colleges and universities under the condition of relatively tight finance. Some provinces have also allocated special funds to build or expand student military training bases to promote the development of student military training in the direction of base training. Liaoning Province has planned to build four military training bases for students, and the required construction funds have been included in the provincial budget; Beijing invested more than 200 million yuan to build, rebuild and expand seven student military training bases; Tianjin raised nearly 300 million yuan from various sources for the construction of student military training bases and the improvement of training and teaching facilities. At present, 34 training bases have the ability to undertake military training tasks for students. Shanghai invested 1.3 billion yuan to build a national defense education base in oriental land, which integrates science and technology, national defense education and military training for students.


　　(6) The effect of military training is obvious, and the response from all walks of life is good. Through military training, students’ ideals and beliefs have been strengthened, their national defense concepts have been further enhanced, their patriotism, collectivism and revolutionary heroism have been strengthened, their organization and discipline have been continuously strengthened, their will quality has been tempered, their hard-working spirit and hard-working style have been promoted, and their comprehensive quality has been significantly improved, laying a solid foundation for training socialist builders and successors. Students generally report that military training is the most unforgettable experience in their life, which not only tempered their will, improved their self-care ability and strengthened their courage to overcome difficulties, but also learned about the army and soldiers and established their ambition to love the motherland and devote themselves to national defense. Students’ military training has had a positive impact on the society, which has been highly praised by all walks of life and won the general welcome of the teachers, students and parents of the school. This work has received good educational, political, national defense and social benefits. Practice has proved that carrying out military training for students is a great event and a good thing that benefits the country, the people and the army, and its educational function is irreplaceable by other forms of education.


　　Second, the main problems


　　Judging from the inspection, the situation of military training for students in China is good, but the development is not balanced enough. The main manifestations are: the military training of college students is better than that of high school, the provincial capital cities are better than small and medium-sized cities, and the original military training pilot schools are better than the newly-opened schools. At present, the main problems existing in students’ military training:


　　First, some leaders don’t know enough. The leaders of some units do not attach importance to and do a good job in students’ military training from the perspective of cultivating high-quality talents and strengthening the construction of national defense reserve forces. They only take it as a general activity, and some even regard it as a burden. Some units overemphasize the difficulties and objective reasons for carrying out military training, lack initiative and enthusiasm in their work, and are ineffective in organization and leadership. Second, institutions and personnel are not implemented enough. Some provincial education administrative departments have not determined full-time staff responsible for students’ military training because of the tight establishment, and they can’t concentrate on guiding, coordinating, supervising and inspecting students’ military training, so they are passive in their work. Individual provincial military regions did not set up the student military training office in the provincial military region headquarters as required, but in the mobilization office or training office. Some staff officers who are in charge of students’ military training are often transferred to other jobs, so they can’t focus on students’ military training. Third, there is a serious shortage of teachers. At present, the number of full-time military teachers in colleges and universities and part-time military teachers in high schools is seriously insufficient, and the overall teaching level is not high enough to fully meet the needs of military theory teaching. Some units have not yet dispatched officers according to the established posts, and a few dispatched officers have low academic qualifications, which are not suitable for the teaching tasks of military theory courses. Fourth, the teaching of military theory courses is not standardized enough. Some colleges and high schools do not carry out military training for students in strict accordance with the provisions and requirements of the students’ military training syllabus, and there is a phenomenon of "emphasizing skill training and neglecting theoretical teaching". Some colleges and universities do not include military theory courses in the overall teaching plan of the school.Not up to the standard of 36 hours. Some high schools did not offer lectures on military knowledge as required. Fifth, the military training guarantee for students is not strong enough. Students’ military training funds are an important guarantee for carrying out students’ military training. Judging from the inspection, the implementation of the central ministries and commissions in colleges and universities is relatively good, and the implementation of provincial colleges and universities is not good enough, which is difficult for most high schools to implement. In order to solve the problem of insufficient training sites for students’ military skills, although some provinces have built and expanded some military training bases for students, the number and scale of military training bases for students can not meet the needs of students’ military skills training due to limited funding.


　　Three, some requirements for students’ military training work


　　Document No.48 [2001] issued by the State Council stipulates the guiding ideology, principles, organization and leadership, establishment of working institutions, allocation of teachers, management of dispatched officers and training guarantee of students’ military training, which is an important guiding document for students’ military training at present and in the future. Military and local levels should continue to implement the spirit of the document and earnestly do a good job in military training for students. To this end, the following requirements are put forward:


　　(a) to increase the publicity of students’ military training. Military and civilian levels should further enhance their understanding of the importance and necessity of students’ military training, attach importance to doing well in students’ military training from the legal height of implementing the National Defense Law, the Military Service Law and the National Defense Education Law, from the political height of ensuring the long-term stability of the country, and from the strategic height of cultivating high-quality talents for the country and national defense construction, and increase publicity. Focus on publicizing the legal basis, policy provisions, purpose, significance, status and role of students’ military training, and create a good atmosphere for caring for and supporting students’ military training. The year 2005 is the 20th anniversary of the military training for students. Military and civilian levels should make full use of radio, television, newspapers and other news media to commend and publicize a number of typical examples and sum up and popularize some advanced experiences and practices. At the same time, it is necessary to guide the school to carry out some meaningful commemorative activities, such as military parade, parade, military training knowledge contest, military competition, speech, etc., to further expand the influence of students’ military training and promote the in-depth development of students’ military training.


　　(two) to increase the intensity of the implementation of students’ military training institutions and personnel. The task of military training for students is arduous, involving a wide range, and it is difficult to organize and coordinate. On the basis of clarifying the institutions of students’ military training, the provincial education administrative departments should appoint special personnel to take charge of the daily work of students’ military training in order to adapt to the new situation of students’ military training in depth. The establishment of military region, provincial military region (garrison, garrison) students’ military training office should be implemented in accordance with the provisions of document No.48 [2001] issued by the State Council. The military region students’ military training office is located in the headquarters mobilization (military mobilization) department, and the provincial military region students’ military training office is located in the headquarters and works independently. The student military training office is generally equipped with 2-3 people, and the required posts are adjusted from the dispatched officer posts. According to the needs of people’s armed forces, military service, civil air defense and military training for students, colleges and universities should set up armed forces departments. The Armed Forces Department can be established separately or co-located with relevant departments, with one institution and two names. The staffing of the Armed Forces Department shall be determined by colleges and universities according to their own tasks. The department in charge of military training for military students and the armed forces department of colleges and universities are the functional departments responsible for military training for students. They should constantly strengthen their own construction, do a good job in planning and guiding their work, and give full play to their functions.


　　(3) Strengthen the standardization of students’ military training. Establishing and perfecting various rules and regulations is the premise and objective requirement to promote the standardization and institutionalization of students’ military training. Departments in charge of military training for military students and colleges and high schools that carry out military training should, in accordance with the spirit of the relevant documents at higher levels and in combination with the actual situation of their own units, further formulate and improve rules and regulations on the work contact, evaluation of teaching and learning, safety and accident prevention, management of dispatched officers, management and use of weapons, supervision and inspection, training support and so on; At the same time, it is also necessary to formulate the job responsibilities of relevant departments and personnel of students’ military training, ensure that students’ military training is included in the teaching plan, the management of student status and the credits of students, promote the standardization and institutionalization of students’ military training, and ensure the implementation of the number, time, content and quality of students’ military training.


　　(4) Strengthen the construction of military teachers. It is a fundamental measure to ensure the teaching quality of military theory courses to establish a team of military teachers with strong politics, good professional skills, hard work style and high quality. Provincial education administrative departments should proceed from the reality of the region, formulate the development plan for the construction of military teachers, and clarify the principles of military teachers’ equipment, matching standards, training methods, evaluation methods, management and use. Colleges and universities should set up military teaching institutions according to the relevant requirements, bring the construction of military teachers into the overall planning of the construction of school teachers in accordance with the provisions of the state on the allocation of teachers and the actual needs of military theory teaching, carefully select, allocate and train them well, and continuously improve their teaching level. At present, the number of military teachers in most colleges and universities is limited, and they still do not have the ability to undertake all the teaching tasks of military theory courses. On the basis of giving full play to the role of sending military officers as the backbone of teaching, these colleges and universities should strengthen the allocation of full-time teachers by combining full-time, part-time and employment, and solve the contradiction between the small number of military teachers and the heavy teaching tasks of military theory courses to meet the needs of military theory courses teaching.


　　Sending officers is a backbone force in the teaching of military theory courses. All relevant units of the army should attach great importance to the deployment of dispatched officers. If they are not fully equipped according to the establishment, they should seize the time to fully equip them. At the same time, they should set strict standards and pay attention to quality, effectively select a group of cadres with firm political stance, good military quality, high academic qualifications and rich teaching experience, constantly optimize the structure of the dispatched officers’ team and improve the quality of the dispatched officers’ team. To further strengthen the training of dispatched officers, the key point is to do a good job in training at the same level. Those who have not been trained or fail to meet the requirements may not teach. In order to strengthen the management of dispatched officers, all relevant units should incorporate the construction of dispatched officers into the overall planning of the construction of cadres in their own units, make overall consideration and make regular assessments. Those who have made outstanding achievements in the teaching of military theory courses for students should be rewarded, those who should be used should be used, and those who do not meet the teaching tasks or occupy the dispatched officers’ establishment to engage in other work should be adjusted in time. It is necessary to further strengthen the education of dispatched officers, combine regular ideological work with active concern for their vital interests and solve practical difficulties they encounter in their work and life, and timely evaluate professional and technical positions according to standards for individual outstanding officers who have reached the highest level of preparation. Before the end of 2005, the number of dispatched officers should reach more than 90% of the establishment, and those with bachelor degree or above should reach more than 85%.


　　(5) Strengthen the security of students’ military training. Education administrative departments at all levels should actively seek the support of local government leaders and gradually increase the investment in military training for students. Colleges and high schools should, in accordance with the provisions of document No.48 [2001] issued by the State Council, fully consider the particularity of students’ military training, solve the funds needed for students’ military training, and ensure the normal development of military theory teaching and military skill training. Conditional provinces and municipalities directly under the central government should, according to the needs of students’ military training tasks, build, rebuild and expand a number of students’ military training bases in a planned way, gradually improve students’ military training conditions, and realize the base of students’ military skills training. The militia and reserve forces training bases and provincial people’s armed schools should actively undertake military training tasks for students without affecting the training of militia and reserve personnel. Military regions and provincial military regions (including garrison and garrison areas) should effectively protect students’ military training guns and ammunition, strengthen the management, use, inspection and guidance of students’ military training guns and ammunition in conjunction with the administrative departments of education, and urge schools to implement various management systems. The technical condition of students’ military training guns should be checked regularly, and those that fail to meet the technical requirements should be repaired and those that are unusable should be replaced. Military training guns distributed to schools during military training must be technically treated so that they cannot be fired with live ammunition. Colleges and high schools should strengthen the management of military training guns in accordance with the relevant provisions on the management and use of militia weapons, and strictly enforce the procedures for leaving and entering the warehouse and the duty system for management personnel to live in the warehouse; The construction of weapons depots (rooms) should conform to the safety regulations of militia weapons management.Strictly guard against the accidents of guns lost, robbed and stolen in military training, and earnestly be foolproof.

The Ministry of Agriculture and Rural Affairs issued the Plan for Cultivating Excellent Agricultural Brands (2022-2025).

CCTV News:According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs issued a notice on printing and distributing the "Agricultural Brand Boutique Cultivation Plan (2022-2025)".

Agricultural brand quality cultivation plan (2022— 2025)

Agricultural brand is an important symbol of agricultural and rural modernization. In recent years, agricultural and rural departments at all levels have thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, and accelerated the implementation of the strategy of strengthening agriculture with brands. Brand awareness has been significantly enhanced, the number of brands has increased rapidly, and brand benefits have been significantly improved. However, the problem of many agricultural brands in China, but not refined, but not strong, still exists, and the driving force of brand competitiveness still needs to be improved. In order to implement the spirit of the No.1 Document of the Central Committee, speed up the building of agricultural brands, and give full play to the important role of agricultural brands in comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas, the Ministry decided to start the implementation of the excellent agricultural brand cultivation plan.

I. General requirements

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, base ourselves on the new development stage, implement new development concepts, build a new development pattern and promote high-quality development, take agricultural brand building as an important starting point to promote the structural reform of the agricultural supply side, aim at enhancing the brand’s core competitiveness, consolidate basic support, strengthen marketing and promotion, enhance service capabilities, promote consumption upgrading, and provide support for comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.

(2) Basic principles

Insist on focusing on the main task and improving quality and efficiency. Establish a big food concept, implement the requirements of "ensuring quantity, diversity and quality", base on characteristic resources, aim at market demand, develop advantageous industries, improve product quality, strengthen agricultural brands and enhance agricultural quality, efficiency and competitiveness on the basis of ensuring food security and effective supply of important agricultural products.

Adhere to key cultivation and lead development. Give priority to cultivating agricultural brands with leading industrial advantages, large market space and profound cultural heritage, establish and improve brand building promotion mechanisms, standards and service systems, increase positive incentives, and lead the innovation and development of national agricultural brands.

Adhere to consumption promotion and innovation promotion. Adapt to the demand of consumption upgrading, take brand building as an important measure to smooth circulation, promote consumption and stabilize growth, base on extending chain and strengthening chain, promote the combination of marketing and digital technology, innovate marketing model, develop new consumption formats, and promote consumption quality and expansion.

Adhere to market dominance and government guidance. Give full play to the decisive role of the market in resource allocation, drive by innovation, stimulate vitality, enhance motivation, and continuously enhance the competitiveness of agricultural brands. Government departments strengthen guidance, standardization, service and protection, and constantly optimize the development environment of agricultural brands.

(III) Main objectives

Through the implementation of the agricultural brand quality cultivation plan, the promotion mechanism and support system of agricultural brand construction are more perfect, excellent brands stand out, the brand premium effect is obvious, and the driving force of agricultural brand competitiveness is significantly improved. By 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, good reputation and high consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality characteristic agricultural products brands with excellent products, good reputation, obvious industrial driving effect and core competitiveness to continuously meet the people’s growing needs for a better life.

Second, lay a solid foundation for brand cultivation

(4) Continuously improve the quality of supply. Accelerate the implementation of the "three products and one standard" promotion action in agricultural production, and build a brand foundation with high-quality supply. Combined with the construction of grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and modern agricultural industrial parks, we will build a public brand of boutique areas. Accelerate the development of green food, organic agricultural products and geographical indication agricultural products, carry out the whole process quality control of agricultural products, promote the certification system and standardized production of edible agricultural products, and build a brand of green and high-quality agricultural products. Support poverty-stricken areas to implement the promotion of characteristic breeding industry and build well-known characteristic agricultural products brands. Accelerate the breeding of excellent varieties, promote quality grading evaluation, advance key core technology research, upgrade processing technology and equipment, strengthen the construction of cold chain logistics infrastructure, and comprehensively improve the innovation ability, deep processing ability and circulation supply ability of brand agricultural products.

(5) Cultivate and expand the brand subject. Take measures such as policy guidance, project-driven, environmental optimization, etc., support new agricultural business entities to create product and service brands, strengthen brand awareness, strengthen quality management, promote technological innovation and application, and promote technological iteration and quality upgrading. Guide the brand subject to take consumers as the center, build the industrial chain, improve the supply chain, enhance the value chain, strengthen innovation chain, and enhance product value and service efficiency. Guide the brand main body to improve the ability of brand planning, operation service, marketing promotion, supervision and protection, and build a brand with independent intellectual property rights and brand effect. Encourage the agricultural reclamation system to cultivate and strengthen the brand of China agricultural reclamation.

(6) Accelerate the formulation of brand standards. Accelerate the standardization construction of agricultural brands, and lead the brand subject to use advanced concepts and scientific methods to carry out brand creation. Promote the research and formulation of national standards and industry standards for agricultural brands, and establish and improve evaluation standards and management norms for regional public brands of agricultural products. Encourage the formulation of local standards for agricultural brands to serve the development of regional industries. Guide social organizations and industry organizations to formulate relevant group standards. Support enterprises to formulate and publish relevant enterprise standards that are innovative, advanced and international. Do a good job in publicizing and implementing standards, and improve the standardization and internationalization level of agricultural brand building.

Third, enhance brand marketing capabilities

(7) Promote innovation in marketing formats. Innovate marketing scenarios, encourage the establishment of brand consumption experience halls, new product release centers, creative design workshops, e-commerce live broadcast bases, and innovation works, a brand of origin, to create immersive, experiential and interactive marketing scenarios. Strengthen digital marketing, make good use of online shopping festivals, platform promotion activities, cloud exhibitions and other marketing forms to achieve double promotion of consumer reach and sales. Guide brand entities to make overall arrangements for online and offline channels, and carry out targeted cooperation with supply chain platforms, new retail platforms, e-commerce platforms, and large-scale agricultural wholesale markets according to product quality and price, so as to promote brand agricultural products from "running sales" to "high quality and good price".

(eight) to improve the ability of brand promotion. Support brand subjects to participate in well-known exhibitions at home and abroad, and organize online and offline brand display and promotion activities. Relying on China Farmers Harvest Festival and China International Agricultural Products Fair, we will organize the release and promotion activities of fine brands. Encourage the promotion of agricultural brands by relying on agricultural festivals such as picking festivals and cultural festivals. Increase brand overseas promotion, and carry out exhibition tour promotion in important node countries and regions. Strengthen exchanges with international organizations, embassies and consulates in China, international research institutions and international business associations, actively connect with RCEP, and promote international cooperation of agricultural brands.

(9) Enhance brand communication ability. Strengthen cooperation with mainstream news media, plan brand promotion activities, organize special reports, tell good stories about agricultural brands, and improve the spread of agricultural brands. Encourage online new media to promote agricultural brands, and spread them through multiple channels and across circles in the form of pictures, texts, topic interactions, videos and live broadcasts. Encourage the use of new outdoor media to carry out brand promotion. Promote cooperation with overseas media, establish the communication matrix of brand agricultural products, and enhance the international influence of China agricultural brands. With the help of China Brand Day, organize brand promotion, brand exchange, brand promotion and other activities.

(10) Strengthen brand culture empowerment. Promote the integration of agricultural brands and culture, deeply tap the essence of traditional farming culture, promote the integration of agricultural intangible cultural heritage, historical culture, red culture, food culture, festival culture and rural customs into agricultural brands, and enhance the cultural connotation of agricultural brands. Encourage online and offline integration, build brand museums, brand archives, etc., display brand history and culture, and publicize brand value. Encourage the combination of agricultural brands and artistic creativity, carry out cross-border integration, and promote the upgrading of packaging, design and marketing of agricultural products. Encourage brand cultural and creative activities, develop cultural and creative products, and activate the creative atmosphere of agricultural brand innovation.

Fourth, improve the level of management services

(eleven) improve the support service system. Establish and improve the team of brand experts, give full play to the role of scientific research institutes, professional institutions, trade associations, news media, etc., and support basic research, marketing promotion, personnel training, and supervision services. Carry out research on market consumption of agricultural brands and establish a scientific, standardized and credible tracking and evaluation mechanism for agricultural brands. Build a public service platform for agricultural brands, do a good job in information service, business exchange, brand display and consumption index, and create a comprehensive service window for agricultural brands.

(twelve) to increase the guidance of export services. Keep track of the development and marketing trends of global agricultural products trade, and study and evaluate the design and implementation effects of agricultural brand policies in relevant countries. Guide brand owners to carry out international trademark registration and product certification. Do a good job in the RCEP agriculture-related policy docking, and assist the brand main body to make full use of the policy dividends such as tax reduction of member countries and regional origin accumulation rules. Conduct overseas consumption surveys of agricultural brands, guide the interpretation of national policies and international trade rules, and promote international trade of branded agricultural products.

(thirteen) to promote digital construction. Guide brand owners to use digital technology, optimize management services, improve business processes, and promote the digitalization of brand management, market monitoring, exhibition and promotion. Do a good job in docking with platforms such as quality identification, safety traceability and integrity management, promote information interconnection and sharing, master brand development trends, promote collaborative supervision and credit constraints, and provide support for the healthy development of brands.

Fifth, create a brand consumption environment

(14) Boost brand consumer confidence. Do a good job in brand promotion, strengthen the sense of integrity and convey the concept of healthy consumption. Publish brand consumption index, stimulate consumption will, cultivate consumption hotspots, and expand consumption of brand agricultural products. Support brand owners to improve quality, innovate design, improve service, broaden channels, create new products, cultivate new selling points, stimulate consumption potential, meet and create consumer demand, and boost consumer confidence.

(fifteen) to encourage the expansion of brand consumption. Accelerate the organic combination of online and offline consumption, support the creation of boutique brand market areas, supermarket counters, e-commerce halls, self-media live broadcast rooms, etc., and promote product consumption. China farmers harvest festival autumn consumption season, brand sales and other activities to promote the consumption of brand agricultural products. Encourage all localities to hold various forms of agricultural product consumption promotion activities such as carnivals, food fairs, snack festivals and tasting meetings according to local conditions. Seize the opportunity of traditional festivals, festival holidays and hot spots of online consumption, plan brand consumption activities, innovate consumption scenarios, promote products through festivals and revitalize the market through festivals.

(sixteen) increase the brand consumption linkage. Give play to the radiation-driven role of large and medium-sized cities, encourage cross-regional, cross-industry and inter-departmental cooperation, introduce flexible and universal preferential policies, guide neighboring production, supply and marketing enterprises to deepen cooperation, and promote the excellent supply of branded agricultural products and sell them well. Promote the linkage between urban and rural areas, promote the integration of agriculture and tourism, encourage relying on characteristic resources and local culture to build characteristic rural brands and promote high-quality characteristic products.

VI. Safeguard measures

(seventeen) to strengthen organizational leadership. Agricultural and rural departments at all levels should take the cultivation of agricultural brands as an important measure to comprehensively promote rural revitalization and accelerate agricultural and rural modernization, implement the "three products and one standard" promotion action of agricultural production, strengthen overall coordination, improve working mechanism, refine policies and measures, increase support, and lead the innovation and development of agricultural brands. Do a good job in cultivating excellent brands, standardize the selection procedures, and improve service capabilities.

(eighteen) to strengthen policy support. Cultivate excellent quality brands, increase support and service, and the project funds can be tilted to the main body of the brand according to the actual situation. Encourage all localities to establish a brand incentive mechanism to encourage organizations and units with outstanding brand building achievements. Innovate financial products, improve financial services, guide financial institutions to optimize credit conditions, expand credit scale, explore the creation of financial products such as "brand loans", and support the cultivation of agricultural brand products.

(nineteen) increase the project. Focusing on the construction of advantageous areas of characteristic agricultural products, national modern agricultural industrial parks, and advantageous characteristic industrial clusters, we will cultivate and expand leading industries, create public brands in boutique areas, and promote the coordinated development of corporate brands and product brands. Key counties with "three products and one standard" in agricultural production, pilot bases for standardization of the whole industrial chain of modern agriculture, high-quality development bases for agricultural international trade, and cold chain collection and distribution centers for agricultural products should focus on brand building and actively support and guide it.

(20) Strengthen brand protection. Establish and improve the cooperation mechanism of agricultural brand protection, strengthen cross-departmental and cross-regional law enforcement cooperation, and severely crack down on counterfeiting and unfair competition. Actively play the role of industry associations, strengthen industry self-discipline, and promote the construction of industry credit system. Strengthen the construction of authorization, management and supervision mechanism of regional public brands, and promote the standardized and orderly development of regional public brands.

(twenty-one) do a good job in summing up publicity. Summarize typical experiences and practices in time, study the growth cases of boutique brands, organize interactive exchanges, and constantly improve the cultivation mechanism. Increase typical publicity, comprehensively use radio and television, newspapers, magazines, internet, new media and other platforms to continuously publicize and report, and create a positive atmosphere for the cultivation of agricultural brand products.

Orange rainstorm warning： It is expected that there will be heavy rainstorms in southeastern Fujian and southeastern Taiwan Province Island.

CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory issued an orange rainstorm warning at 10: 00 on July 27.

It is estimated that there will be heavy rain or heavy rain in eastern Zhejiang, eastern and south-central Fujian, Taiwan Province Island, eastern Yunnan, western Guizhou, western Chongqing, central and eastern Sichuan Basin, south-central Shaanxi and eastern Gansu from 14: 00 on July 27 to 14: 00 on July 28. Among them, there are heavy rains (250-400 mm) in southeastern Fujian and southeastern Taiwan Province Island. Some of the above areas are accompanied by short-term heavy rainfall (the maximum hourly rainfall is 30 ~ 60 mm, and the local area can exceed 80 mm), and there are strong convective weather such as thunderstorms and strong winds.

Defense guide:

1, the government and relevant departments in accordance with their duties to do a good job in emergency work against heavy rain;

2. Cut off the dangerous outdoor power supply and suspend outdoor work;

3. Units in danger zones shall suspend classes or business, and take special measures to protect the safety of students, children and other working personnel who have arrived at school;

4, do a good job in urban and farmland drainage, pay attention to prevent possible disasters such as flash floods, landslides and mudslides.

Nicole Kidman’s new film is hot shot, and the overbearing CEO falls in love with the fresh meat intern.


1905 movie network news　On December 11th, local time, the film "Babygirl" starring, was being shot in Manhattan, new york. In the film, Nicole Kidman plays a powerful and controlling CEO, and her partner is British post-95 actor Harris Dickinson (), who plays a young but charming intern and starts a proper relationship with Nicole Kidman in the film.


In the photo taken in Reuters, Nicole Kidman is wearing a camel wool coat and nude high heels, and the strong woman in the workplace is full of aura and style. She and the intern played by Harris Dickinson are filming a scene opposite each other. Harris Dickinson rushes out of the office building to catch up with Nicole Kidman and has a close conversation with her, which makes people curious about the plot direction.


The extraordinary course and historic achievements of comprehensively deepening reform since the 18th CPC National Congress.

　　While setting the grand goal of building a well-off society in an all-round way, the 18th National Congress of the Communist Party of China clearly put forward the strategic plan of comprehensively deepening reform. In November 2013, the Third Plenary Session of the 18th CPC Central Committee adopted the Decision of the Central Committee of the Communist Party of China on Several Major Issues of Comprehensively Deepening Reform, which officially kicked off the curtain of comprehensively deepening reform. The Fourth, Fifth and Sixth Plenary Sessions of the 18th CPC Central Committee successively put forward a series of important reform measures around comprehensively governing the country according to law, implementing the new development concept, building a well-off society in an all-round way, and strictly administering the party in an all-round way. The overall goal of the reform is clear, the content is comprehensive and systematic, and the intensity and influence are unprecedented. The 19th National Congress of the Communist Party of China systematically expounded the Supreme Leader’s Socialism with Chinese characteristics Thought and basic strategy in the new era, and accordingly put forward new tasks and requirements for reform and opening up in the new era.

　　In order to strengthen the centralized and unified leadership of comprehensive deepening reform, after the Third Plenary Session of the 18th CPC Central Committee, the Central Committee quickly set up a leading group for comprehensive deepening reform, which was responsible for the overall design, overall coordination, overall promotion and supervision and implementation of the reform. This is the first time that our party has set up a decision-making and deliberation coordination body specializing in reform work at the level of the CPC Central Committee. Various regions and departments have also established a reform promotion mechanism under the leadership of the party. The Third Plenary Session of the 19th CPC Central Committee decided to change the central leading group for comprehensive deepening reform into a committee around improving the party’s leadership system and mechanism for major work. General Secretary of the Supreme Leader personally led the reform work, held regular meetings of leading groups (committees), unified ideological understanding, planned overall deployment, reviewed major reform plans, analyzed the reform situation, and promoted the implementation of the reform, which provided the most powerful leadership guarantee for comprehensively deepening the reform.

　　Up to now, the Central Leading Group (Committee) for Comprehensively Deepening Reform has held 45 meetings and introduced and implemented a large number of major reform measures. Of the 336 major reform measures proposed by the Third Plenary Session of the 18th CPC Central Committee, more than 95% have been implemented. The reform tasks deployed by the Fourth, Fifth and Sixth Plenary Sessions of the 18th CPC Central Committee and the 19th National Congress are also progressing solidly as planned, with comprehensive efforts, multiple breakthroughs and in-depth reforms, and the main framework of reform in major areas has been basically established. In the field of economic construction, around making the market play a decisive role in the allocation of resources and giving better play to the role of the government, the overall promotion of reform, key breakthroughs, and the role of stimulating development momentum and innovation vitality have gradually emerged, and the socialist market economic system has been continuously improved. In the field of political construction, around the organic unity of upholding the leadership of the party, the people being the masters of the country and governing the country according to law, the reform of democracy and legal system has been steadily advanced, and new progress has been made in the construction of socialist democratic politics. In the field of cultural construction, around cultivating and promoting socialist core values and building a socialist cultural power, the reform of the cultural system has been further promoted, and the innovation and creativity of advanced socialist culture have been further released. In the field of social construction, focusing on better safeguarding and improving people’s livelihood and promoting social fairness and justice, we actively promoted reforms in the areas of people’s livelihood, such as poverty alleviation, education, employment, medical care, old-age care, and social security, and the people’s sense of gain, happiness, and security continued to increase. In the field of ecological civilization construction, the reform of ecological civilization system has been accelerated around the construction of beautiful China.生态环境保护和自然资源管理制度框架基本形成。在党的建设领域，党的建设制度改革协调推进，深化纪检监察体制改革，反腐败斗争形成压倒性态势，全面从严治党逐步实现制度化、规范化。在国防和军队建设领域，大刀阔斧的重塑性改革推动强军战略实现历史性突破。全面深化改革迎风破浪、大刀阔斧、攻坚克难，解决了许多长期想解决而没有解决的难题，办成了许多过去想办而没有办成的大事，推动党和国家事业发生历史性变革、取得历史性成就，改革成为中国共产党鲜明旗帜和当代中国时代特征。

　　全面深化改革所走过的非凡历程开创了我们党几代领导集体不忘初心、接续奋斗、攻坚克难、不断创新的新篇章、新境界，所取得的巨大成就再次雄辩地证明，改革开放是党和人民大踏步赶上时代的重要法宝，是坚持和发展中国特色社会主义的必由之路，是决定当代中国命运的关键一招，也是决定实现“两个一百年”奋斗目标、实现中华民族伟大复兴的关键一招。党中央关于全面深化改革的战略部署是完全正确的，改革目标任务的设定和实施方略是符合实际的，全面深化改革的领导体制和工作机制是坚强有力的。

　　The fruitful achievements of comprehensively deepening reform are the organic unity of theoretical achievements, practical achievements and institutional achievements. Every new breakthrough in the theory and practice of reform and opening up is the victory of the party’s ideological line. With the profound insight, keen judgment and strategic determination of Marxist politicians and theorists, General Secretary of the Supreme Leader, on the basis of scientifically summing up historical experience, based on the new practice of reform and opening up, and using the methods of dialectical materialism and historical materialism, creatively put forward a series of new ideas, new concepts and new viewpoints of reform and opening up, which further enriched Socialism with Chinese characteristics Thought in the new era. For example, the nine "musts" summarized by the General Secretary of the Supreme Leader in his important speech celebrating the 40th anniversary of reform and opening up on December 18th: we must uphold the Party’s leadership over all work and constantly strengthen and improve the Party’s leadership; We must persist in taking the people as the center and constantly realize the people’s yearning for a better life; We must adhere to the guiding position of Marxism and constantly promote theoretical innovation on the basis of practice; We must adhere to the road of Socialism with Chinese characteristics and constantly adhere to and develop Socialism with Chinese characteristics; We must persist in perfecting and developing Socialism with Chinese characteristics’s system and constantly give play to and enhance China’s institutional advantages; We must adhere to development as the top priority and constantly enhance China’s comprehensive national strength; We must persist in opening wider to the outside world and constantly promote the building of a community of human destiny; We must adhere to the strict administration of the party in an all-round way and constantly improve the party’s creativity, cohesion and combat effectiveness; We must adhere to the world outlook and methodology of dialectical materialism and historical materialism,Correctly handle the relationship between reform, development and stability. This is an important guiding ideology that we should deeply understand and adhere to for a long time.

　　Looking back, the course of reform is magnificent; Looking ahead, the road to reform has a long way to go. General Secretary of the Supreme Leader proposed that we should pay attention to summing up the achievements and experiences of 40 years of reform and opening up from a historical, overall and strategic perspective, and highlight the times, ideology and practicality. Standing at a new and higher starting point, under the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, let us continue to hold high the banner of reform and opening up, sum up reform experience, deepen the theory of innovation and reform, spread the voice of reform, emancipate our minds, deepen reform, and work hard to push forward the great cause of Socialism with Chinese characteristics in the new era.

　　(The author is the deputy director of the Central Reform Office in charge of daily work)

Shanghai State-owned Assets Supervision and Administration Commission takes over SAIC as a whole.

　　On December 30, 2011, the unveiling ceremony of SAIC’s "annual vehicle sales exceeding 4 million vehicles and overall listing" was held in Shanghai World Expo Center.

　　SAIC is the second listed company directly controlled by Shanghai State-owned Assets Supervision and Administration Commission after Shanghai Port Group (600018).According to the goal set by the reform of state-owned enterprises in Shanghai, during the "Twelfth Five-Year Plan" period, more than 90% of the municipal industrial groups in Shanghai will be listed as a whole or their core assets.

　　According to the overall listing plan of SAIC, the original SAIC group included 16 companies related to spare parts supply business, automobile service trade business and new energy automobile business, with a total estimated net assets of RMB 29,118,756,830.05, all of which entered the listed companies, achieving more than 99% assets listing.

　　In order to reflect the changes in the company’s assets and scale after the completion of the transaction, the abbreviation of Shanghai Automobile Company was changed to "SAIC", and the full name and securities code remained unchanged.

　　Through this reorganization, the parts business and service trade sector entered the new SAIC, which extended the business industrial chain of listed companies upstream and downstream. "This is to enable the company to open up new and broader profit space and enhance the medium and long-term competitiveness and risk resistance of listed companies." Gu Feng, chief financial officer of SAIC, said.

　　Wang Liusheng, a senior analyst of China Merchants Securities (600999), commented on this: "The Shanghai State-owned Assets Supervision and Administration Commission is directly holding shares, and the mechanism of Shanghai’s automobile securitization rate will be more flexible."

　　As institutions are generally optimistic about SAIC’s overall prospects after listing, "Shanghai Auto" has shown an upward trend for two consecutive trading days. On December 30, 2011, Shanghai Auto closed at 14.14 yuan, up 1.87% on that day.

　　The reorganization of Shanghai Auto is the first step of Shanghai’s large-scale state-owned securitization plan. "SAIC’s model will become one of the reference templates for the overall listing of Shanghai state-owned assets in the future." An insider of Shanghai SASAC told reporters.

　　The overall listing of Shanghai Auto is very rapid. From the suspension of trading in February last year to the reorganization of the audit Committee meeting on August 2 last year, it took only half a year for SAIC to go public all day. Because of the outstanding achievements in restructuring, on December 20th last year, SAIC also won the typical M&A case award issued by Shanghai Stock Exchange.

　　There are three main modes of direct holding of state-owned assets in Shanghai. One mode is to hold the group’s "empty shell", that is, the group still retains its business, but all its business enters the listed company; Second, the state-owned platform controlled by state-owned assets controls listed companies; The third mode is the cancellation of the group, which is directly controlled by Shanghai SASAC. The third mode is adopted by SAIC. At present, SAIC has been "empty shell", and the assets of the group will be gradually handed over to the Shanghai State-owned Assets Supervision and Administration Commission, and finally it will be truly de-collectivized.

　　"Relatively speaking, our assets are relatively clear and the parties to the integration plan are more acceptable." Gu Feng told reporters that there were not many technical problems in the whole listing process.

Home of the car

　　Profit focus: from vehicle manufacturing to service trade

　　"At the beginning of SAIC’s overall listing, three principles were determined, namely, integrating business, improving system and safeguarding shareholders’ rights and interests". Gu Feng revealed that a total of 16 companies entered the listed company this time, including independent parts supply business, automobile service trade business and new energy automobile related business.

　　"Before that, the focus of Shanghai Auto was mainly on the manufacturing link in the middle of the industrial chain. Through this restructuring, the parts business and service trade sectors have entered Shanghai Auto, which will extend the business industry chain of Shanghai Auto upstream and downstream, which will open up new and broader profit space for the company. " Gu Feng told reporters.

　　The service and trade department is a very important asset of the former SAIC, involving automobile sales, automobile finance, automobile rental, logistics, used car management and other business fields. Previously, it has been listed as an important part of core business and core competitiveness by SAIC in response to the transformation requirements of Shanghai and the development trend of the world automobile industry.

　　In 2010, the operating income of SAIC’s service trade business exceeded 40 billion yuan, an increase of 230% over the end of the Tenth Five-Year Plan, a profit increase of 635%, and a return on net assets from 1.7% to 14%.

　　Shen Yin Wanguo’s latest report also pointed out that the profit of the service trade business injected this time was 1.1 billion yuan, accounting for only 6.7% of the total amount after the reorganization, and there is much room for growth in the future.

　　The key components of Huayu Automobile, such as drive motor, electric steering gear, electronic air conditioner, etc., will be injected into listed companies together, which will play a synergistic effect with the new energy businesses such as Jiexin and Jieneng under Shanghai Automobile. The new energy automobile business will be unified on the platform of Shanghai Automobile, which will help SAIC to integrate the key new energy technologies accumulated by the Group with the whole vehicle and parts business. After cultivation and development, it is expected to become a new profit growth point in the future.

　　How to supervise state-owned assets is the key to the market outlook.

　　As all the business of the Group entered the listed company, the company adjusted its administrative organization to meet the needs of the company’s operation and management after reorganization. The reporter learned that the adjusted administrative organization includes thirteen departments and three rooms. At the same time, in order to meet the needs of the company’s business development after reorganization, a new branch, Shanghai Automotive Group Co., Ltd. Training Center, was established, specializing in business-related training.

　　SAIC listed as a whole: SASAC took over the assets of the group.

　　The newly added functional departments are mainly Service Trade Division, Asset Management Department and Safety Supervision Department. At the same time, the personnel integration of SAIC is also in progress, waiting for the final approval of the board of directors and the shareholders’ meeting. The overall idea is that the leadership of the former SAIC and SAIC Motor will be merged into one.

　　In December 2006, SAIC Motor acquired the whole equity, key parts and auto finance assets of the group through private placement, and realized the first round of "whole listing" of SAIC Motor. Because Shanghai Automobile hopes to have a higher concentration of business, it chose the whole vehicle and parts closely related to the whole vehicle to go public. In August 2008, SAIC listed some of its spare parts assets by borrowing the bus shares of Shanghai Jiushi Holdings, and renamed it "Huayu Automobile" (600741.SH).

　　This overall listing, SAIC still retains the independence of Huayu Automobile, and the status of Huayu Automobile’s independent listing remains unchanged, but the shareholder has changed from the original SAIC to the new SAIC.

　　After SAIC went public as a whole, for SASAC, due to the direct management through SASAC or the platform company of SASAC, the intermediate links were reduced, and the shareholders’ equity income was also greater. In addition, as the largest vehicle manufacturer in China, the overall listing of Shanghai Automobile can also be used for reference by other state-owned automobile listed companies.

　　"For the SASAC, the identity has changed, from the original state-owned asset manager to the shareholder of the state-owned listed company. After the SASAC directly holds shares, how to abandon the inherent state-owned management model and manage it according to the modern enterprise system is still a topic worthy of study."The industry believes that. (Text/Yu Lingling)

　　Related reading:

　　SAIC invested another 22.2 billion yuan to develop its independent Chen Zhixin release strategy.
　　http://www.autohome.com.cn/industry/201108/235859.html

National Research Center-Pressing the ＂Acceleration Key＂ is urgently needed to stimulate the innovation vitality of scientific and technological talents.

Talent is the first resource, and it is also a strategic resource to win the initiative of international competition. At present, the development of scientific and technological talents in China has made remarkable achievements, but many aspects of the vitality of scientific and technological talents still do not meet the requirements of high-quality development, and it is urgent to speed up reform.

First, the achievements and shortcomings of scientific and technological talents’ innovation vitality

Since the 18th National Congress of the Communist Party of China, the state has attached great importance to the work of scientific and technological talents, and successively issued Opinions on Deepening the Reform of the System and Mechanism of Talent Development, Guiding Opinions on Promoting the Reform of the Evaluation Mechanism of Talents by Classification, Pilot Implementation Plan on Giving Scientific and Technological Researchers the Ownership or Long-term Use Right of Scientific and Technological Achievements, Notice on Implementing the Relevant Documents Giving Scientific and Technological Institutions and Personnel Greater Autonomy, Guiding Opinions on Supporting and Encouraging Professional and Technical Personnel in Institutions to Innovate and Entrepreneurship, which have played an important role in stimulating the innovation vitality of scientific and technological talents. The innovation ability of scientific and technological talents in China has been continuously improved, but the innovation potential still needs to be further explored. Mainly as follows:

(A) the ability of talent innovation has been continuously enhanced, but there is still much room for improvement in the vitality of talent innovation.

China Science and Technology Talents Development Report 2020 shows that the total number of scientific and technological talents in China has increased rapidly. In 2019, the total number of R&D personnel in the country was 7.13 million, 1.3 times that of 2015. However, there is still a big gap between China and developed countries in terms of scientific and technological talent reserve. In 2021, the number of researchers per million people in China was 539, which was lower than that in developed countries such as the United States (3,496), Japan (5,078), Germany (3,168) and France (1916), and the gap with the average level of high-income countries (3,036) was also very obvious (Figure 1).

In 2021, the ranking of China Global Innovation Index has risen from 34th in 2012 to 12th. In recent ten years, the full-time equivalent of R&D personnel in China has also been continuously improved. However, the national R&D researchers account for only 43.9% of the full-time equivalent of R&D personnel, which is lower than that of major economies in the world (50%). Among them, the proportion of full-time equivalent of R&D basic researchers has a downward trend (Figure 2). There is still a big gap between China and the major countries in the world in the investment intensity of R&D personnel and the proportion of basic researchers in R&D personnel. In recent years, the growth rate of R&D personnel in enterprises has slowed down, which needs more attention.

Figure 1 Comparison of scientific and technological talents between China and developed countries in 2021 (person)

Data source: According to the data of International Statistical Yearbook 2021 of the National Bureau of Statistics.

Figure 2 Changes of full-time equivalent of R&D personnel in China from 2011 to 2020 (person-year,%)

Source: Wind database.

(B) The input-output efficiency of scientific research has improved significantly, but the value of human capital of scientific researchers has not been properly reflected.

In recent years, the citation rate of China’s scientific research papers has increased significantly, and it has formed an influence in certain fields. According to the Statistical Report of Scientific Papers in China in 2021, the number of papers in top international journals in China ranks second in the world, rising by two places, and the number of highly cited papers and hot papers continues to rank second in the world, among which international co-authored papers account for 26.2% of the total published papers in China. However, China lacks originality and basic innovation, its core technology and bottom technology are still controlled by others, and its innovation ability still cannot meet the requirements of high-quality development, and there is still a gap with the world-class powers. At present, the transformation rate of scientific and technological achievements in China is only about 10%, and the industrialization rate is less than 5%. Take the proportion of internal expenditure of R&D funds and technology market transactions in GDP as an example, the proportion of basic research is low, and the growth rate is lower than that of internal expenditure of R&D funds. At the same time, the proportion of technology market transactions in GDP is less than 3% (Figure 3). The market-oriented conversion rate of scientific research results is not high, which affects the realization of human capital value of scientific researchers.

Figure 3 Changes of R&D investment in China from 2011 to 2020 (RMB 10,000,%)

Source: According to the Wind database.

From the realization of human capital value of scientific researchers, in recent years, the salary of scientific and technological talents in China has increased steadily, but compared with other types of personnel at the same level, the salary level of scientific and technological personnel is still not competitive, and the salary level of scientific and technological personnel does not match its contribution. According to the salary survey data of enterprises in Ministry of Human Resources and Social Security, the median salary of engineering technicians, agricultural technicians and health professionals in China in 2021 was 71,000 yuan/year, 49,400 yuan/year and 57,100 yuan/year respectively, which was lower than the salary level of management, finance and IT (Table 1). From the comparison of job types in enterprises, taking the median salary as an example, the salary level of professional and technical personnel in the same rank is lower than that of management personnel (Table 2). In terms of industries, the wages of professional and technical personnel are generally above the average level of regulated enterprises, but in most industries, such as mining and manufacturing, the wages of professional and technical personnel are lower than those of managers of the same rank.

Table 1 Comparison of salaries of professional and technical personnel in China in 2021 (10,000 yuan/year)

Source: Ministry of Human Resources and Social Security.

Table 2 Comparison of salaries of technical and management personnel in China in 2021 (10,000 yuan/year)

Source: Ministry of Human Resources and Social Security.

(3) The level of scientific research opening has been greatly improved, but the phenomenon of brain drain is still outstanding.

In recent years, the level of scientific and technological talents’ foreign academic exchanges and scientific research cooperation in China has been continuously enhanced. According to Statistics of Scientific Papers in China in 2021 published by China Science and Technology Information Research, from 2011 to 2021, the proportion of papers produced by 10 disciplines in China exceeded 20% in the world. Among the international papers published in China in 2020, there were 144,500 international co-authored papers, up by 11.1% year-on-year. International co-authored papers account for 26.2% of the total published papers in China, and international co-authored papers with China as the first author account for 69.3% of all international co-authored papers in China, with partners involving 169 countries (regions).

However, for a long time, the loss of scientific and technological talents abroad, and the loss of scientific and technological talents from state-owned departments to the private sector is still relatively common. According to the data of the Ministry of Education, in 2022, nearly 700,000 China students chose to stay abroad, and the proportion of Tsinghua University and Peking University studying abroad reached 14.2% and 18.9%, while the proportion of Qingbei students returning to China was only 20%. According to a survey conducted by the Paulson Foundation in the United States in 2020, about 60% of AI scientists in the world work in American universities, companies or private research institutions, and two-thirds of them come to the United States for further study after graduating from other countries. The main source of students is China, accounting for 27%, and 32,000 Chinese scientists have voluntarily become American citizens. There are many high-end talents among them.

In addition, the state-owned sector is also facing the challenge of the flow of scientific and technological talents to private enterprises. According to the research and development center of China Academy of Launch Vehicle Technology on Aerospace Science and Technology Group, from 2012 to 2016, the total number of people leaving the main institutions of the group showed an upward trend, with the annual turnover rate exceeding 10%, and the loss was concentrated in the young and middle-aged backbone groups under 35.

Second, development concepts, institutional mechanisms and talent policies affect the release of talent vitality.

With the rapid changes of economic, social and technological progress, the traditional management mode of scientific and technological talents has not adapted to the development requirements of the new era, and the scientific research management system and mechanism restrict the development of scientific and technological talents’ innovation and creativity. At present, we need to stimulate the vitality of scientific and technological talents more than at any time in history, and it is urgent to press the "acceleration button" for talent reform.

(A) The concept of talent development, some regions and departments have failed to pay attention to the all-round development of people and the diversified demands of talents.

Some cadres have not fully applied the development law of scientific and technological talents, some ways of thinking are still in the era of planned economy, and some important decisions often "see things but not people", which is not enough to mobilize the enthusiasm of scientific and technological talents. In some jobs, there are many elements about the importance of talents, but there are not many practical and effective measures to stimulate the vitality of talents. Some state-owned units are still stuck in the traditional personnel management mode, and the talent management mode is extensive and backward, emphasizing material incentives and neglecting the shaping of talent environment. There are still many institutional and institutional obstacles in personnel training, introduction, use, motivation and mobility, and the system of introducing foreign talents and high-end skilled immigrants is still not perfect.

The concept of all-round development of scientific and technological talents has not yet been formed, the training of top-notch innovative talents is lagging behind, the education system has put too much emphasis on result orientation, and the atmosphere of attaching importance to exam-oriented education and knowledge infusion, ignoring interest cultivation and innovation discovery is still very strong. Some highly educated international students have global vision and cutting-edge knowledge, and have been integrated into the forefront of global scientific and technological development. However, the attraction of these talents returning to China for development is insufficient, and the brain drain problem is still outstanding. There is still a big gap between China and the global talent center.

The "administrative color" of scientific research personnel management is still very prominent, which emphasizes management over service. There are many reports, many approvals and long time-consuming in the declaration and evaluation of scientific research projects, and scientific research personnel have to spend a lot of time and energy in administrative affairs. There are too many detailed items in the budget of scientific research funds, and many requirements are not suitable for the uncertainty and periodicity of scientific research activities. There are many restrictions on the payment of wages and labor expenses for scientific research funds, and the knowledge labor of scientific research personnel cannot be properly reflected. Excessive frequent assessment restricts the initiative of scientific and technological talents to concentrate on research. According to a survey conducted by the Policy Research Group of the Talent Center of the Ministry of Science and Technology, the three measures that scientific and technological talents most want to speed up implementation are loosening burdens, supporting talents to carry out basic research for a long time and giving them greater autonomy, with the selection ratios of 40.2%, 35.9% and 32.8% respectively.

(B) Talent incentive mechanism, the decisive role of the market in the allocation of talent resources is not fully played.

The system and mechanism to promote the entrepreneurship of scientific and technological talent officers need to be further optimized, the decisive role of the market in the allocation of human resources has not been fully exerted, and the human capital value of scientific and technological talents has not been properly reflected. In recent years, the internationalization, marketization and competitiveness of scientific and technological personnel in China’s state-owned departments have been continuously improved. However, in some state-owned enterprises, the problems of "lying flat", "Buddhism" and overstaffed personnel are still outstanding. Due to strict identity management, low salary and narrow promotion space, some state-owned departments have lost their own scientific and technological talents, and the ranks of scientific and technological talents are unstable.

Due to the unreasonable performance appraisal and salary distribution system, some units can not reflect more work and more pay, and distribution according to work, which leads to many scientific and technological talents in state-owned enterprises doing more and doing less, and doing the same with not doing it. There are also some enterprises that lack an incentive job development system, which makes it difficult for scientific and technological talents to be promoted and moved. Some talents can’t see their career development prospects and their entrepreneurial enthusiasm can’t be mobilized. In some public-owned units, the talent incentive means is single, so it is difficult to mobilize the entrepreneurial enthusiasm of talent officers, and the reform of salary distribution such as equity incentive is slow. Especially under the background of digital economy, human capital elements play a prominent role in various enterprises, but the human capital value of core technicians and outstanding operators has not been properly reflected after the reform. The traditional salary system, which mainly focuses on wages and bonuses, can no longer meet the needs of enterprise development. The reform of state-owned enterprises in market-oriented selection, contractual management, differentiated salary and market-oriented exit is not in place, and they cannot retain core talents, so they are at a relative disadvantage in talent competition.

(C) In terms of talent policy, there are problems such as weak pertinence, difficult implementation and untimely evaluation.

In recent years, in order to mobilize the enthusiasm of scientific research talents, many talent policies have been issued from the central government to the local government, such as Guiding Opinions on Supporting and Encouraging the Innovation and Entrepreneurship of Professional and Technical Personnel in Institutions and Guiding Opinions on Implementing the Distribution Policy Oriented to Increasing Knowledge Value. However, there are still some problems in the process of policy implementation, such as weak pertinence, difficult implementation, lack of supporting facilities and untimely evaluation, which cause "good policies" to fail to achieve "good results". Take actively encouraging scientific researchers to take part-time jobs, take part in projects and start businesses as an example. Due to the lack of supporting implementation rules, some scientific research units are difficult to grasp who can take part-time jobs, how to manage part-time workers and how to confirm knowledge achievements, and there are practical difficulties such as "thinking out" and "going out can’t come back". The lack of evaluation of the talent policy that has been implemented for a period of time is not conducive to policy iteration, and it is not conducive to timely adjustment, which affects the effect of policy implementation.　

Third, countermeasures and suggestions

Talent vitality is "released", not "managed". It is suggested to further change the concept of talents, speed up the "streamline administration, delegate power, strengthen regulation and improve services" reform in the field of talents, optimize the talent policy, create a better talent ecology, and create conditions for further releasing the vitality of talents.

The first is to change the concept of talent development and promote the development of talent career with comprehensive evaluation of talents.In terms of talent concept, it is necessary to further improve the evaluation system of scientific and technological talents with classification, scientific diversity and openness. According to the job characteristics, set evaluation indicators, and recognize the performance of job responsibilities, participation in scientific research work, high-level papers published, and the effectiveness of achievements transformation as contributions, so as to avoid using only signed achievements as the basis for assessment and evaluation.

The second is to speed up the reform of the system of scientific and technological talents and stimulate the innovation vitality of scientific and technological talents with the guidance of increasing knowledge value.On the basis of ensuring the normal growth of the basic salary level, we will gradually increase the basic salary that reflects the innovative talents to perform their duties and responsibilities, and increase the autonomy of performance pay. We will increase the sharing ratio of scientific and technological achievements of researchers, and increase the fruitful income of researchers through multiple channels. Give researchers the long-term right to use their scientific and technological achievements for not less than 10 years, and clarify the specific operation methods for researchers to take part-time jobs.

The third is to speed up the reform of "streamline administration, delegate power, strengthen regulation and improve services" for scientific and technological talents and further create "relaxation" for scientific research.Give scientists more power to decide the technical route, control more funds and dispatch more resources, and accelerate the formation of strategic fulcrum and yan zhen pattern. Promote scientific research units to reduce the frequency of assessment, implement medium-and long-term assessment such as employment period assessment and project cycle assessment, and simplify and dilute the usual assessment. Open major national scientific research infrastructure and large-scale scientific research instruments to the society, and improve the use efficiency of scientific research equipment and the synergistic effect of innovation.

The fourth is to optimize all kinds of talent policies and actively shape the ecological environment of scientific and technological talents suitable for people to give full play to their talents.Vigorously carry forward the spirit of "two bombs and one satellite" with innovation as the core in the whole society, and vigorously cultivate an environment that encourages innovation and tolerates failure. Consultation channels should be established for management issues and financial systems with strong policies, and good practices, experiences and cases of local and unit scientific and technological talents development should be well publicized.　

(The author Qian Cheng is an associate researcher at the Institute of Public Administration and Human Resources of the State Council Development Research Center; Feng Wenmeng is a researcher at the Institute of Public Administration and Human Resources of the State Council Development Research Center)

Geely entered the radar brand of pickup truck to seize the new blue ocean of ＂electric+outdoor＂

　　Economic Observer Network reporter Pu Zhenyu Intern Zhang Qian With the relaxation of restrictions on pickup trucks entering the city in various parts of China, and the emerging outdoor lifestyle coincides with pickup truck culture, "pickup truck fever" is becoming a unique phenomenon in the current automobile market. More and more pickup truck companies have joined in, and Geely Holding Group is one of them. The new brand radar car built by the group is aimed at the new field of electric pickup trucks.

　　On November 9th, Radar Auto held a press conference in Hangzhou, announcing the official launch of the first pure electric platform pickup radar RD6 in China. As the first product under the radar, the radar RD6 is positioned as a passenger vehicle with diversified lifestyles based on the concept of "new energy+diversified outdoor". It is understood that Radar RD6 has launched four models: Sailing Edition, Maker Edition, Yuexiang Edition and Yueye Edition, with the prices of 178,800 yuan, 198,800 yuan, 228,800 yuan and 268,800 yuan respectively.

　　Compared with other established pickup truck companies in China, Radar is a rookie. However, due to the domestic consumption environment of pickup trucks and other reasons, the use scenarios of traditional pickup trucks are limited, either carrying goods or moving, and it is only in the past two years that they have entered the life scene. There are even fewer pickup trucks driven by new energy. What the radar car wants to do is to try to upgrade the pickup truck’s previous functions of taking care of goods and tools into a new experience of outdoor multi-scenes, and promote the pickup truck to evolve in the direction of lifestyle consumer goods.

　　According to the research on the development trend and policy suggestions of pickup truck industry jointly issued by China Automobile Association and National Information Center, it is predicted that the demand side of pickup truck products will be released in large quantities under the premise of steadily lifting the ban on pickup truck entering the city, and the domestic demand of pickup truck market will reach more than 1 million vehicles by 2030. Coupled with export demand, the total sales volume of pickup trucks is expected to reach about 2 million by 2030.

　　At present, the domestic pickup truck market presents a monopoly situation, and the Great Wall pickup truck will also be the enemy of radar vehicles. According to the data of China Automobile Association, in 2021, the sales volume of pickup trucks in China reached 554,000, of which the sales volume of Great Wall pickup trucks exceeded 233,000, ranking first in domestic and export sales for 24 consecutive years. According to the latest data of the Federation, the cumulative sales volume of Great Wall Motor from January to October in 2022 was close to 160,000 vehicles, which opened the gap of more than 100,000 vehicles with the second place () and was far ahead among pickup truck manufacturers.

　　The Great Wall Cannon pickup truck under the Great Wall is the leader of domestic passenger pickup trucks. The Great Wall Cannon brand has a wide range of models, covering multiple market segments, and has made great achievements in promoting the outdoor and refitting culture of pickup trucks.

　　The radar car took a different approach and chose a new energy track. At present, domestic new energy vehicles are gradually shifting from "policy-driven" to "market-driven". According to the data of the Federation, the domestic retail penetration rate of new energy vehicles reached 30.2% in October, up 11 percentage points year-on-year. In this context, the new energy pickup market is also expected to usher in development opportunities.

　　Li Donghui, CEO of Geely Holding Group, said, "The birth of radar new energy pickups has created a brand-new category of native pure electric pickups. This is based on the accumulation of Geely Holding Group in the past few years. This is a decision of forward-looking layout, accumulation and development, and taking advantage of the trend. "

　　Li Donghui pointed out that on the basis of maintaining the independence of radar brand positioning, governance structure and development strategy, Geely Holding Group will provide all-round support in technology research and development, intelligent manufacturing, quality management, channel service, supply chain coordination and personnel training, and continue to help radar develop in high quality.

　　Like radar, there are other pickup truck companies that extend their reach to the market segment of electric pickup trucks. However, electric pickup truck models have long had some product pain points, such as limited off-road capability, doubtful outdoor charging and discharging safety, and low energy replenishment efficiency. These factors make it difficult to popularize outdoor scene models such as electric pickup trucks and electric off-road vehicles on a large scale. And radar focusing on new energy and outdoor, can it break through this situation?

　　One advantage of radar is that it is backed by Geely Automobile Group. Geely started as a passenger car business, and it naturally has the thinking of a passenger car when it enters the pickup truck field, which is different from the commercial vehicle origin of most pickup truck companies. The comfort, safety and intelligence of passenger pickup trucks are also easier for a passenger car company to play.

　　According to reports, as the first seed model of radar car, RD6 is built on the first native pure electric platform M.A.P in China, and it has the first domestic electric expansion dock consisting of 6kW driving discharge and travel space to meet various demand scenarios.

　　In terms of battery life and energy replenishment, the radar RD6 uses high-energy density Ni55 batteries, which can achieve a maximum battery life of 632km. At the same time, it also creates a "trinity" service system of multi-level service network+multidimensional technical support+multi-terminal communication and a "home-on-the-road-emergency" full-scene energy replenishment system.

　　As a model that focuses on outdoor travel scenes, loading capacity is also very important. Radar RD6 has 1200 liters of outdoor space, 70 liters of luggage space and 48 liters of expensive storage space in the back seat, and its comprehensive loading capacity is better than that of its peers.

　　In terms of intelligence, the radar RD6 car is equipped with the Galaxy OS intelligent networking system developed by Geely, which provides a high-standard solution from three aspects: remote control, interaction and ecology, supports OTA online upgrade and various intelligent function settings, and can open the whole scene intelligent voice interaction when voice wakes up.

　　The arrival of radar brand symbolizes that the domestic pickup truck market has entered the competitive era of category innovation, which is also the inevitable result of the pickup truck market gradually moving from niche to mass. As an experimenter of brand-new categories, Radar Auto has planned a number of follow-up products. After RD6, it will also launch medium-sized pure electric pickups, medium-sized and large-sized new energy pickups, full-size pure electric pickups, full-size new energy off-road vehicles, pure electric all-terrain vehicles, and so on.

Dr. Nortel also performed a short play？ The explosion of short dramas has reached 10 million at the box office, and the production of plots does not lose long dramas.

Due to the long shooting cycle, high cost and slow payment, more and more film and television drama employers began to focus on the newly emerging short drama industry.The expression style of its condensed narrative and the volume of fragments with an average of 10 minutes perfectly meet the demand of watching drama in today’s market.Each episode has an emotional climax and a hook that raises the audience’s expectations.Just as Zheng Zheng said: long drama is short drama. This argument is confirmed by the explosion of fire in Mo Yu Yun Jian.Nowadays, the audience has been suffering from the plot and meaningless waste scenes for a long time, preferring short plays with fast pace and strong emotions.

Although the short play gives people the first impression that it is earthy and awkward.However, since the integration with the long drama market, the short drama market has also begun to pay attention to scripts and costumes, and excellent works are frequent.The representative works that are out of the circle are "Ignorance", "False Face" and "Provoking".These are all popular with the story of arresting people and the beautiful narrative of camera language, and the box office is as high as 20 million.In fact, the shooting cycle and shooting cost of these dramas are far lower than those of long dramas.Therefore, the economic benefits created by short plays in the short term are by no means beyond the reach of long plays.In this way, it is normal for short plays to become the new direction of film and television development.

With the continuous development and improvement of the short drama industry,Young actors and little-known actors with trained background, online celebrity bloggers with millions of fans and love beans who failed in transformation all turned to short plays.The end result is also very good. A typical example is Daisy.Although she is an actress who made a long drama and has worked with many big fans, she is still in a tepid situation. After recognizing the present situation, Daisy resolutely turned to short plays and became the heroine. Now, her "Provoking" and "Writing" are both dramas with both popularity and reputation.

Although Daisy is not taken seriously in the long drama track, she is a beacon of countless scripts in the short drama market.You don’t have to shoot a long script to reflect the orthodox actor’s status. Today’s short plays have made great efforts in plot and costume, as long as the actors don’t pull their hips, they can definitely suck powder.For example, "We Embrace in the Dark" which is still in the hot broadcast period has attracted many viewers because of the CP sense and superb lens of the male and female hosts.Who knows that the coquettish operation of the man and his girlfriend dissuaded some drama powder during the live broadcast, which may affect the subsequent performance of the play to some extent.

Even before, the man who provoked didn’t get much bonus because the black material was exposed.Although the star-making ability of short plays is not as good as that of long plays, they still have the ability to let an actor get more job opportunities, and even have the opportunity to make a career in by going up one flight of stairs. Cheng Lei was discovered by the capital because of his outstanding performance in short plays, and now he can also play a long play.Even two short plays by Dr. He Xuanlin of Nortel were broadcast recently. Andy, her former classmate, is a hot flower in the entertainment circle, and Zoey, her former student, is also a minor celebrity in the past two years.

Most people have an impression of He Xuanlin, starting with Chen Xingxu and Landy Li’s Starring Stars Are Solidified into Sugar. He Xuanlin, with his superb acting skills and outstanding manners, perfectly shaped the noble and elegant corner of Qingkui.Although the protagonist of this drama is Landy Li and Chen Xingxu, but the discussion is relatively high when it is broadcast, it is the black and handsome wolf with two men and two women and the CP of the gentle and firm white rabbit.This drama may have awakened He Xuanlin’s love for acting to a certain extent. Although she is not dominant in terms of flow and age, her acting skills are definitely no problem.

No, two short plays starring He Xuanlin have been scheduled for broadcast recently. The first one is Love Sting.He Xuanlin’s role in the play is very complicated. On the surface, it is the imperial concubine to be married who comes from a foreign country to kiss, but behind the scenes, it is an assassin who does not hesitate to lie dormant to avenge his death.This setting alone means that if she wants to get together with the man, she must go through thousands of dangers, even the separation between heaven and man.Because the initial publicity funds were sufficient, the topic of a certain sound was read 300 million times, and it was even more like a video with a volume exceeding 100,000.

It can be seen that this kind of plot is quite popular in the sinking market. Although the values conveyed are controversial, the overall public opinion of the plot is not bad, and the audience are looking forward to the subsequent development of the plot and have the opportunity to usher in the explosion.The second part is Forever Night. Because this name is highly similar to several big production dramas, it is suspected of being hot. It caused dissatisfaction among some actors and fans.He Xuanlin plays Xie Jiagui’s daughter Xie Wanyin in the play, which is similar to the Princess Qingkui she played earlier.The later presentation effect is really not disappointing.

He Xuanlin skillfully shaped the corner of Xie Wanyin.Although He Xuanlin’s doctoral degree belongs to the type of learning hegemony among actors, and he has been a teacher of performance classes in colleges and universities for a long time, he resolutely chose to shoot short plays after knowing the current film and television environment.Although long plays are the general choice for the employment of trained actors, there is still much to be done according to the current development trend of short plays.. It is an inevitable trend for the development of film and television drama market in the future to make long plays short, short plays refined and concentrated narrative.Whether it is a short play or a long play, as long as the content is carefully done, it will always succeed.

Moreover, the satellite broadcast of the short play "Romantic Change" also proves that the broadcast mode of excellent audio-visual works can be adjusted appropriately.In order to implement the requirements of the State Administration of Radio and Television to further promote the distribution and dissemination of fine online dramas and encourage the emergence of more excellent online audio-visual works to be broadcast on TV stations in a standardized and orderly manner,Hunan State Administration of Radio, Film and Television actively promoted the satellite broadcast of "The Wind and Moon Change" and explored a new way for the development of fine network mini-dramas, such as "network backstage first" and "network broadcast+satellite TV joint broadcast". This indicates that the future development of the short drama industry will be more standardized.

In terms of actor selection and staff, many job choices can be provided. This is also a good work experience for young job seekers.As far as the current fast-paced life is concerned, an efficient and non-procrastinating plot can win the audience’s love, not to mention that the time of a short play is only ten minutes, and that person can refuse to watch an episode of short play during the break to relax. moreoverThe audience doesn’t care whether the plot is too big or not, as long as the broadcast plot can justify itself and provide emotional value for the audience.

In fact, whether it is a long play or a short play, the ultimate goal is to create excellent audio-visual works for the audience, and there is no distinction between high and low.

Create a clear cyberspace and build a good network ecology

　　On December 20, 2019, the National Internet Information Office issued the No.5 Regulation on Ecological Governance of Network Information Content (hereinafter referred to as the Regulation), which will take effect on March 1, 2020. This is an important legislation in the management of network information content in China, which systematically responds to the problems faced by the current network information content service market, and comprehensively stipulates the management requirements that the network information content producers, network information content service platforms, network information content service users and network industry organizations should abide by. The "Regulations" provide important guidance for promoting the healthy and orderly development of online information content, and provide a strong guarantee for protecting the legitimate rights and interests of citizens, legal persons and other organizations and safeguarding national security and public interests.

　　First, the needs of the times to promote the modernization of the national governance system and governance capacity

　　The Third Plenary Session of the 18th CPC Central Committee put forward the major proposition of "promoting the modernization of national governance system and governance capacity" for the first time, and set "perfecting and developing Socialism with Chinese characteristics system and promoting the modernization of national governance system and governance capacity" as the overall goal of comprehensively deepening reform. The Fourth Plenary Session of the 19th CPC Central Committee adopted "the Central Committee of the Communist Party of China’s Decision on Several Major Issues Concerning Upholding and Perfecting the Socialism with Chinese characteristics System and Promoting the Modernization of the National Governance System and Governance Capacity", which pointed out the direction for upholding and perfecting the Socialism with Chinese characteristics system and promoting the modernization of the national governance system and governance capacity.

　　Only by implementing the spirit of the Fourth Plenary Session of the 19th CPC Central Committee and building a good network information content ecology under the background of accelerating the modernization of the national governance system and governance capacity can we grasp the fundamental direction of promoting the modernization of the national governance system and governance capacity. The development of network technology has broken through the time and space limitation of information dissemination, expanded the scope of information dissemination, innovated the means of information dissemination, and triggered a fundamental change in the pattern of information dissemination. Cyberspace has become a new channel for people to obtain information, learn and communicate, and a new carrier of cultural communication. Cyberspace is completely changing people’s production and life style and profoundly affecting the historical development process of human society. Therefore, the governance of network information content ecology plays an increasingly prominent role in promoting the modernization of national governance system and governance capacity. It is necessary to build a good network order according to law and protect the orderly and free flow of cyberspace information according to law. To create a good network ecology, we should follow Socialism with Chinese characteristics’s core value system and core values, vigorously cultivate and carry forward the socialist core value system and core values, and accelerate the construction of a value system that fully reflects China’s characteristics, national characteristics and characteristics of the times.

　　Second, the objective need to create a good network ecology

　　In recent years, with the rapid development of the Internet, many network information service providers have enjoyed the technology dividend, which has realized the rapid development of enterprises. The technical ability and service level of network information service providers have been greatly improved, and the types and types of services have been increasing. Correspondingly, the traditional platform management responsibilities are still insufficient, and the mismatch between responsibilities and capabilities is prominent.

　　With the advent of the information explosion era, netizens have an increasingly urgent need for serious information and objective reports. Many network information service providers strictly abide by professional ethics, adapt to the characteristics of the network era, and deliver a large number of quality and in-depth network information. However, some network information service providers intend to get the maximum push volume and the highest click rate, which makes illegal and bad information flood the user interface and seriously affects the ecological order of network information content. Some spread politically harmful information, maliciously tamper with the history of the party and the country, vilify heroes and discredit the image of the country; Some create rumors, spread false information, and act as a "title party" to profit from rumors and attract attention from fakes, disrupting normal social order; Some wantonly spread vulgar pornographic information, violate public order and good customs, challenge the moral bottom line, and damage the healthy growth of young people; Some use a large number of self-media accounts in their hands to maliciously market, engage in "black public relations", extort money, infringe on the legitimate rights and interests of normal enterprises or individuals, and challenge the legal bottom line; Some arbitrarily plagiarize infringement, wantonly wash manuscripts and powder, build false traffic, and undermine the normal communication order. If these chaos can’t be effectively cured, it can’t meet the people’s reasonable demand for serious information and objective reports, and it will also affect the dignity of laws and regulations, damage the interests of the broad masses of the people, and destroy the good network ecology.

　　General Secretary of the Supreme Leader pointed out that the cyberspace is clear and the ecology is good, which is in the interests of the people. Cyberspace is smoky and ecological deterioration, which is not in the interests of the people. Standardizing and managing illegal information on the platform according to law and preventing and resisting the spread of bad information are social and legal responsibilities that network information service providers must bear.

　　Three, the overall network information content management legal system needs to be ruled by law

　　At the first meeting of the Central Leading Group for Cybersecurity and Informatization, General Secretary of the Supreme Leader pointed out that it is necessary to promptly formulate legislative plans, improve laws and regulations such as Internet information content management and key information infrastructure protection, govern cyberspace according to law, and safeguard citizens’ legitimate rights and interests.

　　Since 2016, in order to cope with the new features and challenges of network information services, based on the Network Security Law and the Measures for the Administration of Internet Information Services, China’s network information content management system has been continuously enriched and improved, and gradually formed Internet news, user account names, Internet search services, mobile Internet applications, Internet live broadcasts, Internet forum communities, Internet groups, Internet users’ public accounts, microblogs, blockchains, and online audio and video. These regulations have basically determined the management requirements of real-name registration system, personnel management, daily inspection, emergency response, rumor dispelling mechanism, reporting complaints and so on. In the past, through publicity and implementation, special actions and centralized law enforcement, various management measures have been deeply rooted in the hearts of the people and have been recognized and supported by the majority of netizens. Network information service providers actively implement various system requirements, standardize their own service behavior, and improve service quality according to laws and regulations.

　　The promulgation of the "Regulations" is a summary and sublimation of the past management experience, reaffirming the established management systems from the height of ecological governance, centralizing and coordinating the various systems of network information content management in the form of departmental regulations, and further implementing the requirements of legalization of network information content management. The "Regulations" have important phased significance for standardizing and leading all kinds of network information service providers to spread positive energy and carry forward the main theme, while curbing and preventing illegal information and bad information. The "Regulations" make government supervision, industry self-discipline and social autonomy all run on the basic track of rule of law, provide a basis and standard for measuring, standardizing and guiding interpersonal behavior and relationships in cyberspace, and can promote the healthy and orderly development of cyberspace. (Author: Fang Yu, director of Internet Law Research Center of China Institute of Information and Communication)