作者: admin
After the "Iron Triangle" was broken, Country Garden added variables to the new journey of 300 billion yuan.
Real Estate Line 1 (house_163) Liang Shuang originated from Guangzhou.
At the beginning of the new year, new recruitsCountry Garden, a "300 billion real estate enterprise", issued a heavy personnel appointment and dismissal announcement.
According to Country GardenonemoonfourThe announcement on the evening of the day, there arefourA board member will be appointed this year.fourmoononeWu Jianbin, executive director and chief financial officer, and Huang Xiao, independent non-executive director.2People will resign, and the executive directors are Qu Xueming and Su Rubo.2People are retired. Country Garden Board from21Reduce people to17People.
amongCFOWu Jianbin’s resignation announced that the "Iron Triangle" lineup of Country Garden’s "Sanbin" was broken. The iteration of senior management team and the adjustment of strategy and corporate structure are the first changes that Country Garden will face when it enters the "post-300 billion" era.
One person is missing from "Sanbin"
He is the achievement of Country Garden in the past three years.An important contributor to the "geometric" growth
In this list of executives, the most striking thing is that54Wu Jianbin, aged 20, resigned because he planned to devote more time to his personal interests (photography and writing). The day of his resignation coincided with the third anniversary of joining Country Garden.
Before joining Country Garden, Wu Jianbin had already worked in China Construction and China Shipping System.30Years. He became a pawn in China Shipping Group.eightHe was the chief financial officer in 2000, and later served as the managing director and deputy general manager of China Shipping Group and the chairman of China Shipping Investment Corporation, and was the core decision-maker of China Shipping. After working in Country Garden, Wu Jianbin, together with Mo Bin, president and Zhu Rongbin, co-president of China Construction Department, were regarded as the "iron triangle" of Country Garden’s professional manager team. Among them, one of Wu’s important tasks was to bring the financing advantages of China Shipping, a central enterprise, to Country Garden, a private enterprise.
The timing for Wu Jianbin to join Country Garden is that the annual sales of Country Garden are fromfour hundredStep by step into the scale of 100 million yuan1000The first year after 100 million yuan. Known as the "dark horse", this new 100 billion housing enterprise thought that Wu would "enhance Country Garden’s financial and fund management capabilities and risk control capabilities at home and abroad, and lead the company to a new height."
Wu Jianbin has more than30Years of financial work experience, good at dancing in the capital market, once claimed to be able to use all the financing tools themselves. He once raised hundreds of billions of yuan for the company during the rapid development of China Shipping, and made great contributions. China Shipping Real Estate, which is listed in Hong Kong, is famous for its low financing cost and "making money". Wu Jianbin once said, "The success of China Shipping Group benefits from making full use of the capital market."
One thing can prove Wu Jianbin’s influence in the capital market.2014yearthreemoon19Country Garden announced the news that Wu Qiqin, the chief financial officer at that time, resigned for personal reasons. In the afternoon, Country Garden’s share price plummeted.19%; That yearfourmoon2Country Garden announced that Wu Jianbin was the chief financial officer and executive director of the company, and the company’s share price rose sharply that day.8.4%.
On the first day of Country Garden’s appointment, Wu Jianbin drew a net loan ratio for Country Garden.70%The "red line" has been maintained to this day;
Only one month after his new job, he completed the total for the company through public offering and private offering.eight100 million yuan of financing was used to replace the high-interest old debt, which saved at least one year for Country Garden at that time.1.16Interest expense of 100 million yuan;
2015In, Wu Jianbin has reduced the average financing cost of Country Garden from7%The above control to7%Left and right,2016Further decline to6%Up and down;
ExperiencedthreeIn the financial crisis, he attached great importance to cash flow and introduced "cash ratio" to Country Garden.10%"This principle serves as a" safety valve "and requires an annual rate of return ofthirty percentOnly the project can be invested.
Wu Jianbin, who has always regarded cost reduction as an important management method in his bones, has made Country Garden’s finance and even the company’s strategy adjust from the inside out. On the one hand, he pushed the company’s business model backward financially, and on the other hand, he established a stable and positive image for Country Garden in the capital market, and was good at optimizing Country Garden’s financial strength by using public offering, private placement, corporate bonds, domestic and overseas debt issuance and other channels.
It can be said that the scale of Country Garden is fromIn the three years from "100 billion" to "300 billion", the "balance" between scale and capital is particularly critical.CFOThe role played by Wu Jianbin cannot be ignored.
In the past three years, the performance of Country Garden has been realized."Geometric" growth, as well as the "partner" system created during Wu Jianbin’s tenure. At the headquarters of the Group, President Mo Bin, co-presidents Zhu Rongbin, Wu Jianbin and Vice President Wu Bijun in charge of finance initiated the establishment of "Win-Win Investment Management Co., Ltd." with a partnership term offiveYears. Wu Jianbin once said that the follow-up investment system "is the most important management innovation and change of Country Garden in recent years, which makes the core management personnel become the shareholders of the project company". by2016yearsixmoon30Day, Country Garden has existed.319This project introduces the partner mechanism,151The cumulative contract sales of the projects opened for sale reached RMB.1004100 million yuan.
Not everything is under Wu Jianbin’s control, such as the overspending of the land purchase budget.2015In, Country Garden’s land acquisition strategy changed from "deeply ploughing the third and fourth lines" to "embracing the first and second lines" and began to expand its land reserves. In this year, Country Garden took one plot of land every two days on average, and spent the whole year buying land.559.5One hundred million yuan, of which the total cost of the company’s equity is426.6100 million yuan, more than set at the beginning of the year.200100 million yuan was seriously overspent by more than 100%, and there was also a "land withdrawal incident" in Beijing during this period.2016In, Country Garden’s land expansion intensified, with an average of one new project added every day, which was spent in the first half of the year.472.3100 million yuan, set at the beginning of the year.500The annual budget of 100 million yuan is only one step away.
In his third year in office, Wu Jianbin is still working hard to solve one of Country Garden’s troubles: obviously, the company’s fundamentals are very good, and the sales scale continues to advance on the platform of 100 billion yuan, but the stock price just can’t be expressed.
Under the leadership of Wu, Country Garden from2016yearonemooneightAnnounced the implementation of the share repurchase plan,2016Accumulated share repurchases in the whole year are about8.6Billion shares, accounting for the issued share capital when the ordinary resolution is passed.3.85%, the company’s share price from2016yearonemoon29diurnal2.823Yuan Dynasty (1206-1368)/Share rise to2016yeartwelvemoon30diurnal4.34Yuan Dynasty (1206-1368)/Shares, up more than50%.
2015yearfourIn May, China Ping An became the "second shareholder" of Country Garden, which gave Country Garden a background of insurance capital in the capital market.
Country Garden has been hoping to spin off property, education, hotels and other businesses in recent years.AThe listing of shares, as well as the layout of the insurance industry, has also become an important work of Wu Jianbin. Current propertyIPOThe plan has been accepted by the Stock Exchange and is being queued; Country garden is at2015There was news of the acquisition of Daxin Life Insurance in, and it was newly borrowed that year.160100 million yuan of perpetual debt, and then the acquisition was fruitful, and it took Wu Jianbin half a year to pay off the perpetual debt; There is no new news about the listing of education and hotels.
"Only people have the world."
Country Garden’s board of directors has changed, at least inoneIt started a month ago.
2016In, the sales scale of Vanke, Evergrande and Country Garden broke through.3000The threshold of 100 million yuan. Real estate giants are facing the same new task, that is, from scale expansion to market value management.
At present, Vanke’sThe "Octopus" experiment makes the enterprise gradually become a production and investment platform, with the goal of pointing to a trillion scale; "Stock God" Evergrande ambitiously collects various financial licenses and proposes to2020Annual total assets exceedthreeTrillion; Country Garden chose to take the road of combining industry and finance, building cities overseas and towns at home. The industry once "secretly passed" Country Garden to2Enter the trillion-dollar era during the year.
No matter the real estate giants rush toWhich way "Trillion" chooses, we must use the important tool of capital market. On the new journey of Country Garden, how much energy will the new CFO and the finance committee after the change of blood exert?
Wu Jianbin is currently the executive director of Country Garden, the chairman of the Finance Committee, the chief financial officer, the agent who accepts the service of legal process on behalf of Country Garden in Hong Kong, and the authorized representative of the company under the rules of the Hong Kong Stock Exchange. After his resignation, the position of CFO will be held by Wu Bijun, vice president of the group and general manager of the financial fund center, and she will also become the new chairman of the Country Garden Finance Committee; The agent and authorized representative of the company in Hong Kong is Zuo Ying, vice president of the Finance Center.
Country garden’s new appointmentCFOWu Bijun this year43Years old, in2014yearfourSince June, he has served as vice president of Country Garden and general manager of Country Garden Finance Center. self2005Since 2000, she has been responsible for the financial operation of Country Garden Group and owns10Years of experience in real estate financial asset management and abouttwentyYears of financial management experience.
The Finance Committee of Country Garden has also changed blood because of Wu Jianbin’s departure. Country Garden stipulates that the members of the Finance Committee includethreeTwo executive directors serving as vice chairman, president and chief financial officer respectively, andthreeA financial center executive. The Finance Committee has two major powers. First, the amount of approval shall not exceedthreeA loan project or financing guarantee of US$ 100 million, and the second is that the approved amount does not exceed.oneBillion-dollar equity acquisition, current investment or acquisition, etc.
At present, the Finance CommitteethreeThe executive directors are Vice Chairman Yang Huiyan, President Mo Bin,CFOAfter Wu Jianbin and Wu Jianbin leave, another executive director, Yang Guoqiang’s nephew Yang Zhicheng, will fill the vacancy, and the executive director seat in the Committee will still be.threePeople. It is worth noting that the chairman of the Finance Committee will be newly appointed.CFOWu Bijun, but she is not a member of the board of directors at present, which does not meet the requirements of Country Garden that "the chairman of the Finance Committee must be an executive director". It is speculated that Country Garden’s senior management team may be further adjusted.
As early as six months ago, it was reported in the industry that Wu Jianbin would leave, and I believe Country Garden is also prepared for this. In fact, there are other personnel changes at the board level of Country Garden, which have already appeared a month ago.2016yeartwelveMonths,38Chen Tai was appointed as a non-executive director and entered the board of directors for the first time. His other identity is the son-in-law of Yang Guoqiang, chairman of Country Garden, and the husband of Yang Huiyan, vice-chairman and actual controller of the company. Chen Tai entered Country Garden as soon as he graduated. He watched Country Garden go from unlisted private enterprise to 300 billion at present. He also served as the director of the listing office when Country Garden went public. At present, he is the special assistant to the chairman of the board of directors of Country Garden Group and the chairman of Chuangyuan Investment Co., Ltd. in Shunde District, Foshan City. He is a young veteran of the group.
The other two retired directors, District Xueming and Su Rubo, are both90S with Yang Guoqiang "jiangshan" figure. As of2016yearsixmoon30District Xueming and Su Rubo held Country Garden’s issued share capital respectively through companies and individuals.3.46%、3.35%.
Country Garden did not explain too much about the departure of board members, but stressed that the scale of the company has come up, and there will definitely be some adjustments in the follow-up, including strategy and corporate structure.
"More outstanding talents are the focus, and some people have the world!" Yang Guoqiang, Chairman of Country Garden Group,2017In the New Year’s Day speech in 2008, every sentence was inseparable from the concept of talent, and it was proposed that "people with ability should take on more important jobs".
existAt the starting point of the new journey of "after 300 billion", Country Garden will need more "ruthless roles".
A rare albino silver snapper was found in the United States, and its body was as white as a pearl (Figure).
China Daily News Global Online News: Perhaps many people don’t know about silver snapper, and perhaps there will never be a movement to protect silver snapper in the world, because this ugly fish really doesn’t like people. However, after discovering an extremely rare albino silver shark, scientists feel that it is time to popularize scientific knowledge related to silver shark to the public.
Rare albino silver snapper (American media picture)
According to American media reports, on a cold day with drizzle last year, students from the University of Washington in the United States stumbled upon this silver shark while conducting a survey of marine resources. Recently, this silver shark was officially unveiled.
It is reported that at that time, a lot of silverfish were caught in a net thrown into the sea. Among those dark brown silverfish, Jon, a doctoral student of the school, suddenly found this albino silverfish, which was as pure as a pearl.
Jon and his classmates were very surprised. He said, "Everyone started cheering and clapping. This is the most exciting thing for us."
This silver shark is a female, with a length of 1 foot (about 30 cm). It is estimated that its "age" is about 2 to 3 years old, and it belongs to the "child" in the silver shark world.
Ted, a fish professor at the University of Washington, said that in his 40-year career, he had never seen an albino silver shark. This albinism is rare in the underwater world.
It is reported that silver mackerel is a cartilaginous fish separated from the ancestors of mackerel, and it is still known as a "living fossil". Generally speaking, silver-gray or dark brown, with a slightly dark gray back and a silvery white abdomen, are mainly distributed in tropical and temperate deep-sea areas of the Atlantic Ocean and the Pacific Ocean, and usually live on the bottom of the deep sea.
In addition to this silver shark, there are many albino animals in the world that have attracted people’s extensive attention. In May this year, a British woman found a rare albino kangaroo in a rural area of olney, Buckinghamshire. It is reported that the probability of albinism in kangaroos is about one in one hundred thousand.
In January 2006, a rare albino two-headed snake was auctioned at the World Aquarium in St. Louis, USA. With two heads and two mouths, this albino snake has always been a "star animal" in the aquarium.
In November, 2003, Snowflake, the only albino orangutan known in the world, died in Barcelona Zoo, Spain. It suffered from skin cancer and was finally euthanized by the veterinarian because of its deterioration. "Snowflake" was deeply loved by people before his death, and the Spanish were very sad for its departure. (Zhang Chunyan Editor: Xia Ya)
Editor: Fan Jing
500 yuan survey on the price limit of moon cakes: some people charge 600 yuan freight, some people sell boxes in 100 yuan alone, and scalpers earned 100,000 yuan in two months.
Titanium media note:This article comes from WeChat WeChat official account Red Star Capital Bureau (ID: hxzbj 2020), written by | Qiang Yaxi, Wang Tian, Zhang Luxi, Xie Yutong, edited by | Ren Zhijiang, Peng Jiang, and published by Titanium Media with authorization.
The Mid-Autumn Festival is approaching, and the moon cake market is also lively, but there have been new changes this year.
In June, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the State Administration of Market Supervision jointly issued a related announcement to curb the "sky-high" moon cakes, demanding that the boxed moon cakes with a unit price exceeding that of 500 yuan be supervised. Under the new regulations, the "sky-high" moon cakes on the surface have disappeared. On the e-commerce platform, the highest-priced moon cake is stuck in the "red line" and sells for 499 yuan.
However, the investigation by Red Star Capital Bureau found that,The "sky-high" mooncake gift box still has a gray living space, and the trading method is more hidden. Some merchants said that they can add WeChat to buy (moon cakes above 500 yuan); Some merchants said that Taobao can’t go above 500 yuan, and bird’s nest and abalone (high-priced moon cakes) can only go offline. In addition, some merchants were exposed to have put a 499 yuan mooncake gift box on the shelves, but consumers had to pay 600 yuan freight to make up the difference.
In addition, the Red Star Capital Bureau searched a online celebrity moon cake and found that it was not clearly priced, but sold by taking ten copies, paying a deposit and the balance. It is understood that most of these sellers are mooncake scalpers. They have obtained mooncake gift boxes that are difficult to buy and are on fire through snapping up and internal channels, and even doubled their prices. For example, the original price of a box of Maotai moon cakes in 380 yuan has been sold to 680 yuan and even 780 yuan, and "the price is still rising".
A circle of friends with mooncake scalpers said that on September 3, the order volume exceeded 200. It is said that in the Mid-Autumn Festival last year, he earned more than 100,000 yuan by selling moon cakes, and he said in another circle of friends, "If there is a warehouse this year, one NUDAKE moon cake is enough to earn 100,000 yuan."
"In recent years, the moon cake market has been generally standardized and orderly, and the prices of most moon cakes are close to the market demand. However, some enterprises still speculate on the price of moon cakes in various ways, and the problem of sky-high prices still exists." Jin Xiandong, director and spokesperson of the Political Research Office of the National Development and Reform Commission, pointed out at the press conference in August that market supervision and inspection will be intensified before the Mid-Autumn Festival this year, and violations of laws and regulations will be severely investigated and publicly exposed, while high-end hotels, restaurants and e-commerce platforms will be the key areas.
The relevant person in charge of the National Development and Reform Commission once said that the main purpose of issuing the Announcement is to promote mass consumer goods such as moon cakes to return to the traditional cultural origin, advocate thrift and oppose waste, form a broad social consensus, and curb the phenomenon of "sky-high prices" of traditional holiday-related commodities.
Following the launch of the Announcement in June, the National Development and Reform Commission carried out research, publicity and industry guidance for two months. At the beginning of August, the General Administration of Market Supervision decided to organize a centralized rectification campaign in two months. At the end of August, the National Development and Reform Commission (NDRC) issued another document, saying that it would extensively collect clues from all aspects, quickly push relevant parties to carry out rectification, and hand over suspected violations of laws and regulations to relevant departments for verification and investigation.
In the process of investigation, some high-end hotels sold mooncake gift boxes mixed with high-grade tea and tea sets, and some online merchants, who were more concentrated, mixed mooncakes with red wine, and raised the price of 499 yuan plus 600 yuan freight in disguise. The National Development and Reform Commission (NDRC) said that they all urged rectification and removed the illegal products.
On September 1st, the National Development and Reform Commission issued another document to disclose the progress of the joint inspection of the moon cake market by the Price Department of the National Development and Reform Commission, the Law Enforcement Inspection Bureau of the General Administration of Market Supervision and the Bureau of Price Supervision and Competition. According to the data of the General Administration of Market Supervision, as of August 31, the national market supervision department dispatched law enforcement officers to inspect operators for 150,000 times, and inspected more than 30,000 market entities such as hotels and supermarkets around the price issue.
The Red Star Capital Bureau learned from the relevant person in charge of the National Development and Reform Commission that the reason for the announcement was that the problem of sky-high moon cakes showed signs of rebound. These phenomena not only deviated from the origin of traditional culture, but also encouraged extravagance and waste, which had a negative impact on the social atmosphere, and may even be alienated into a carrier of corruption.
Bai Wenxi, vice chairman of China Enterprise Capital Alliance, told Red Star Capital Bureau that although the situation has improved in recent years, the mooncake market has been over-packaged and over-marketed under the pressure of competition for so-called innovation and profit, and the situation of over-pricing is still relatively common. Strengthening supervision at this time is to prevent the same problem from flooding again.
Previously, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision jointly issued an announcement, clearly stipulating that the boxed moon cakes with a unit price exceeding that of 500 yuan should be subject to key supervision.
After the publication of the new national standard, some mooncake packaging manufacturers changed their previous sales model, and took out some packaging boxes that were originally only supplied to mooncake manufacturers and sold them separately, directly facing consumers or consumer enterprises.
The Red Star Capital Bureau noticed that recently, there are many novel and diverse mooncake gift boxes on e-commerce platforms such as Taobao and JD.COM. There are mooncake gift boxes that can be used as shadow play light boxes, hollowed-out paper carving gift boxes similar to those in pop-up book, and gift boxes that can be folded into lunar exploration rockets, etc., and the sales volume is considerable.
A seller of mooncake gift boxes told Red Star Capital Bureau that all kinds of mooncake gift boxes in the store can be sold separately.
Take one of the mooncake gift boxes named "Flying to the Moon" as an example, which is embedded with multiple layers of drawing boards with different moon patterns, and can rotate gears to change different pattern combinations.
The customer service staff of this merchant said that the price of the creative mooncake gift box of "Flying to the Moon" is 188 yuan, including 8 mooncakes, but if you only buy the packaged gift box, the price will be 100 yuan, and the bulk purchase price can be as low as 80 yuan.
How much is the production cost of the "Flying to the Moon" mooncake box in 100 yuan?
The merchant did not disclose its production cost to the Red Star Capital Bureau, but Mr. Liu, the head of another merchant specializing in packaging paper products, said,The cost of packaging paper moon cakes is about ten yuan, and the cost of packaging with flip cover and magnetic attraction is also around 20 yuan. "The production cost is very low, mainly because the design creativity is expensive, ranging from thousands to tens of thousands."
Mr. Liu told the Red Star Capital Bureau that in the past, mooncake gift boxes for enterprises were more business-oriented. "There are more dark blue and big red, and the gift boxes should be simple and tall"; The gift box that individual merchants like is actually more similar to Wenchuang’s works. "The appearance should be exquisite and special, and it is best to reuse it."
The Red Star Capital Bureau noticed that the sales of such enterprises that "make money by paper" are considerable. On the Alibaba platform, the turnover of a variety of mooncake packaging gift boxes in the past 30 days was as high as one million yuan. Search for "moon cake packaging box" on Taobao, and the monthly sales of various products are also above 5000.
In fact, as a seasonal food, the gross profit margin of mooncake gift boxes is quite high.
Take the moon cake giant Guangzhou Restaurant (603043.SH) as an example. In 2021, the moon cake business income of Guangzhou Restaurant was 1.521 billion yuan, the cost was only 662 million yuan, and the gross profit rate was 56.46%, which was the highest among all businesses. This is still the data after the decline in gross profit due to factors such as rising raw material prices. Previously, the gross profit margin of its moon cake business exceeded 60%.
Another listed company, Yuanzu Co., Ltd. (603886.SH), has merged the mooncake gift box business with the Chinese and Western pastry business since 2020. Last year, the gross profit margin of its "Chinese and Western pastry gift box" sector was 51.51%. In 2019, the gross profit margin of its mooncake gift box reached 65.85%, and the gross profit margin in previous years also exceeded 60%.
Attracted by high profits, more and more enterprises enter the field of moon cakes. According to the consulting data of Ai Media, the number of mooncake enterprises in China has doubled in the past ten years. As of July this year, the number of registered mooncake enterprises in China has reached 40,478. The size of the moon cake market is also rising, from 13.18 billion yuan in 2015 to 21.81 billion yuan in 2021. It is estimated that the sales of moon cakes in China will reach 24.38 billion yuan in 2022.
The "sky-high-priced" moon cakes on the surface have disappeared, but the investigation by Red Star Capital Bureau found that the "sky-high-priced" moon cake gift box still has a gray living space, and the trading method is more hidden, resulting in the phenomenon of "underground" trading of sky-high moon cakes.
On August 30th, Red Star Capital Bureau asked several home appliance merchants if there were any more high-grade mooncake gift boxes for sale. One of them made it clear that there were, and sent a micro-signal, indicating that Red Star Capital Bureau used WeChat to communicate.
Subsequently, the merchant sent a "2022 Mid-Autumn Festival Gift Box" form on WeChat, including 15 moon cake brands, such as Nantaiyue, Hibake, Daoxiang Village, Jinhua, Maxim’s, and Haojiaxiang, all of which are well-known brands in the market.
The Red Star Capital Bureau found that,In the table provided by the merchant, the price of most mooncake gift boxes is between 100-300 yuan, but there are also many mooncake gift boxes above 500 yuan. Among them, Hibake, Happy Family, Jinhua, Good Hometown, etc., the price of some gift boxes ranges from 540 yuan to 888 yuan. There are also more expensive ingredients such as abalone, black truffle and sea cucumber in moon cake stuffing.
A merchant selling high-priced moon cakes told the Red Star Capital Bureau that the price of online moon cakes could not exceed 499 yuan this year, so there was no link, and it was directly connected with the manufacturer, "absolutely authentic, with sufficient supply".
Another food franchise store replied to the Red Star Capital Bureau that bird’s nest and abalone (high-priced moon cakes) can only be taken offline. When the Red Star Capital Bureau further inquired about how to buy offline, the other party did not reply.
In view of the moon cake brands that surpassed 500 yuan in the above table, the Red Star Capital Bureau consulted a number of official flagship stores, and the relevant staff all said that there was no such high-priced gift box.
Among them, the customer service of Haojiaxiang flagship store said that there is no "Moonlight Box" gift box online this year (699 yuan), and the table is last year’s model. The customer service of Jinhuali Food Flagship Store also said that the "815 Premium Pack" (658 yuan) gift box in the form had already been removed.
However, the Red Star Capital Bureau consulted several Taobao stores that sell brands such as hometown, and some stores replied that there is a "Moonlight Box" for sale at 699 yuan, but Taobao can’t go above 500 yuan. If you want to buy it, just take other links and change the price.
Mr. Zhang is a professional food purchasing agent in online celebrity, also known as scalper. Two months ago, he began to drink moon cakes in his circle of friends.
Hongxing capital bureauOn August 31st, I asked Mr. Zhang about the price of Maotai mooncake with yolk and flowing heart, which is hard to see in the market. The price given was a box of 680 yuan. Compared with the scalper in 780 yuan, Mr. Zhang’s price is relatively cheap, but compared with the original price of a box of 380 yuan, its gross profit can also reach 300 yuan.
Mr. Zhang "calculated" the record of purchasing moon cakes during the Mid-Autumn Festival last year. He wrote in a circle of friends: "It lasted for two months, counting online stores, small programs, WeChat ordering and other channels, and earned more than 100,000 yuan."
In another circle of friends, he also said: "If there is a warehouse this year, relying on a NUDAKE moon cake is enough to earn hundreds of thousands.
For the phenomenon that the number of mooncake gift boxes purchased by luxury brands is decreasing, Mr. Zhang put a picture to explain the reason. The picture shows the new regulations of the platform for mooncake merchants. The first one is "The release price of mooncakes for sale shall not exceed that of 500 yuan (inclusive)".
The new regulations have affected the sales of luxury brand mooncake gift boxes, and also affected the way scalpers sell high-priced mooncakes on e-commerce platforms.
Searching for mooncake gift boxes in Taobao, we can’t see mooncake gift boxes whose price exceeds that of 500 yuan. However, high-priced moon cakes are still traded privately in a few shops on the platform.In Mr. Zhang’s shop, the price of Lady M mooncake gift box is 98 yuan, but when you click to buy it, you need consumers to take ten copies, totaling 980 yuan/set.
In another store, the price of Lady M mooncake gift box is 499 yuan. Click to buy, and there will be a down payment of 499 yuan, and the difference between the last payment is 499 yuan, totaling 998 yuan/set.
In the Announcement, it is proposed that more than 500 yuan’s boxed moon cakes should be supervised. Operators are required to keep the transaction information that the unit price of mooncakes sold exceeds that of 500 yuan boxed mooncakes for the relevant departments to check according to law.
Why is 500 yuan the price red line? The Red Star Capital Bureau has learned that the National Development and Reform Commission has conducted cost surveys on more than 30 moon cake enterprises, and combined with industry organizations and e-commerce platform data to draw conclusions.
"From the market situation for many years, the average production cost of boxed moon cakes is about 70 yuan/box, the sales of boxed moon cakes with a unit price below 200 yuan account for more than 80%, and the unit price above 500 yuan accounts for about 1%. The unit price of boxed moon cakes does not exceed the high degree of social acceptance in 500 yuan. " The relevant person in charge of the price department of the National Development and Reform Commission said.
In order to curb the "sky-high" moon cakes, the Announcement proposes that when selling boxed moon cakes with a unit price exceeding that of 500 yuan, operators should keep the transaction information legally obtained in the transaction, such as the transaction date and payment records, for the relevant departments to check according to law.
Not only that, the National Development and Reform Commission will also conduct cost surveys for enterprises that produce and sell "sky-high" moon cakes when necessary.
This series of actions are aimed at compressing the living space of "sky-high" moon cakes. Regarding the key supervision of "single price 500 yuan" moon cakes, the person in charge of the above-mentioned price department said that it also drew a clear red line of supervision, defined the behavior boundary of moon cake production and sales enterprises, and released clear expectations to operators, which was conducive to guiding operators to rationally set prices, operate in compliance with laws and regulations, and consciously maintain market order.
"In the short term, it may have an impact on related production and sales enterprises, but in the long run, it will help promote the healthy and sustainable development of the moon cake industry.Xie Xiaowen, a well-known commentator, told the Red Star Capital Bureau that the introduction of relevant policies and the tightening of supervision have all given moon cake enterprises a "signal" — — If we want to devote more attention to the R&D and sales of the products themselves, we must transform the products and reduce the burden of packaging to meet the regulatory needs.
Previously, the relevant supervision of sky-high moon cakes has also achieved certain results. A few days ago, China Bakery and Sugar Products Industry Association released the report "Development Trend of Moon Cake Industry in China in 2022", which showed that under the requirements of a series of new moon cake regulations, the "sky-high" moon cakes with prices exceeding 500 yuan this year will be greatly reduced, and the packaging of moon cake gift boxes will be further "slimmed down", with prices mainly concentrated between 80 yuan and 260 yuan.
Will other manufacturers of moon cakes be affected? In this regard, the person in charge of the above-mentioned price department clearly pointed out that the price of moon cakes is formed by the market and decided by the operators themselves, and the price will not interfere within a reasonable range.
The supervision of sky-high moon cakes is also expected to form a long-term mechanism in the future. According to the National Development and Reform Commission, the Announcement focuses on the whole chain of production, supply and marketing in the moon cake market, studies and establishes a regulatory system that combines prevention, supervision and punishment, and at the same time emphasizes the coordination of enterprises, industries, governments and society, and supports industry organizations to play the role of industry self-discipline.
In fact,Not only moon cakes, but also the national standard "Food and Cosmetics for Restricting Over-packaging of Commodities", which was officially implemented on August 15 this year, further strictly requires the core indicators such as the number of packaging layers and porosity coefficient of moon cakes and zongzi, and stipulates that precious metals and mahogany materials should not be used in packaging.
The document also puts forward requirements for packaging costs. For example, for moon cakes and zongzi whose sales price is above 100 yuan, the proportion of packaging cost in the sales price will be reduced from 20% to 15%.
Many interviewed experts believe that the problems of "sky-high" moon cakes and zongzi are expected to be gradually solved under the advocacy of new regulatory regulations and new consumption trends.
"As far as consumer psychology is concerned, gift consumption does exist ‘ Overpackaging ’ This feature is related to the gift attributes of moon cakes. It is also a consumer psychological problem that industries and enterprises must face up to, face and guide. " Bai Wenxi said.
He pointed out that the problem of over-packaging should be strengthened from two aspects: production and circulation, and the mandatory standard propaganda and punishment should be eliminated at the source. "The relevant laws and regulations were introduced to regulate the industry. The strong supervision of mooncake gift boxes will help mooncake manufacturers to return to the initial intention of pleasing the market with product quality and service quality, and return to the path of healthy competition and development in the industry. "
From the perspective of public psychology, Wang Peng of China Renmin University pointed out to the Red Star Capital Bureau that it takes time for policies to be implemented. "In this process, we should increase publicity and guidance, such as how to report, supervise, safeguard rights and enforce the law once such behaviors are discovered. This should be that all sectors of society can participate. "
The continuous construction of ice and snow sites and facilities in China has great potential to promote high-quality economic development and high-quality ice and snow resources.
CCTV News:Driven by the Beijing Winter Olympics, the ice and snow movement has been widely carried out, and the ice and snow that used to be a "cold resource" has gradually transformed into a "hot economy" that drives high-quality development.
Xinjiang, which is rich in ice and snow resources, is now in the hot summer. In the Jiangjunshan International Ski Resort in Altay City, the construction of the tourist service center project is in full swing, and the sound of the scene is rumbling, and the workers are scrambling for the construction period and working together to strive for 2022— Put into use in the snow season of 2023.
Altay’s continued investment in ice and snow facilities lies in the 97% increase in the number of tourists received in the snow season last year. Thanks to this, this year Xinjiang will also complete the construction of Huocheng Ice and Snow Town, the expansion of Nalati Ski Resort and Sailimu Lake Ski Resort. On a nationwide scale, despite the impact of the epidemic, the number of ski tourists in the country has maintained an increasing trend. The ice and snow industry is becoming the new engine of economic development in many areas rich in ice and snow resources.
Peng Weiyong, Deputy Director of Sports Economics Department of State Sports General Administration:2021— In the snow season of 2022, the number of ice and snow tourists reached 312 million, and the tourism income reached 390 billion yuan. The facilities of ice and snow venues have been greatly improved. Now our skiing population has reached 15 million, and the number of skiers has reached 21 million. On the whole, our scale, social subjects and skiing population are constantly expanding, showing a good trend.
As a country with a late development of ice and snow sports, China has always been considered that ice and snow resources are not rich. However, the research findings of the Institute of Geography of Chinese Academy of Sciences in recent years show that China is rich in ice and snow resources, and there are still a large number of high-quality ice and snow resources that have not yet been developed.
Entrusted by the relevant state departments, the Institute of Geography of Chinese Academy of Sciences began to investigate China’s land ice and snow resources in 2010. It is found that the comprehensive conditions of China’s ice and snow resources are comparable to those of internationally famous ice and snow tourist destinations, such as the European Alps, the Loki Mountains in North America, Northeast Asia, Japan and South Korea, and it is one of the best ski tourism resource-rich areas in the world. In addition to the traditional northeast and north China, especially the northwest region has obvious advantages in key indicators such as vertical drop, snowfall and snow storage period.
Li Yu, researcher of Institute of Geography, Chinese Academy of Sciences:In recent years, we have made a general survey of resources, and initially found that in Xinjiang, the focus is on Altay in Xinjiang, including Ili Prefecture. We believe that it should be in the first echelon in terms of quality, quantity and volume.
According to reports, in 2021, there will be 52 international large-scale ski resorts with more than 1 million skiers in the single snow season, of which 79% will be in the Alps; In this respect, China is still blank and has great potential for future development. However, experts also said that the construction of large-scale ski resorts should be scientifically evaluated from local natural resources, location advantages, environmental protection and other aspects, and it is forbidden to blindly follow the trend of development.
Li Yu, researcher of Institute of Geography, Chinese Academy of Sciences:From the orientation of the main function of the country and the spatial planning of the country, the core area of the clear ecological red line area should be firmly fixed. In addition, in the area south of the Yangtze River, I personally think that outdoor ski resorts should be at least strictly restricted (built) and the development of indoor ski resorts should be encouraged.
The choice of six gears-four models of six-speed manual transmission
With the progress of science and technology, the transmission has entered a rapid development stage like other core technologies of automobiles, and the quietly rising gear number of manual transmission is one example. From the 4th gear initially adopted by Xiali, Jetta, Santana and other models to the most common 5th gear today, the performance of the car will be improved once the transmission is upgraded by one gear.
Although the 5-speed manual transmission is still the mainstream in the market, more and more models have joined the 6-speed camp. Compared with the common 5-speed transmission, the 6-speed transmission sets a more ideal gear ratio, which increases the opportunity of high power output of the engine and improves the acceleration and climbing ability of the vehicle. At the same time, by adjusting the transmission gear ratio, the quality and effect of vehicle power output have been improved. At present, in addition to mazda 6, which has already been on sale, and Pentium, which has been tested in this issue, there are also models equipped with 6-speed manual transmissions.
Junyi
Although Dongfeng Nissan Junyi is not the first model equipped with a 6-speed manual transmission in China, it is the first MPV equipped with a 6-speed manual transmission.
From the perspective of body size and wheelbase, Junyi is more like a hybrid car between compact travel car and MPV. Besides the headlights and air intake grille at the front of the car, you can find the design ideas of Tiida and Sylphy. Besides, the layout and working materials in the car are also very close to Tiida.
Although the wheelbase of 2 600 mm is the same as that of Tiida and Sylphy, as an MPV, Junyi still faithfully adopts the 7-seat design. In most cases, the car in Junyi will not be crowded as expected, and the position of the second row of seats can be adjusted back and forth like that of the Tiida high-profile car, so that the passengers in the last two rows can adjust their leg space in time, which is also the best scheme to excavate the three rows of seats with a wheelbase of 2 600 mm The third row of seats can be hidden under the floor when not in use, and this position is not obtained by streamlining the spare tire. It’s just that the driver’s seat that can’t be adjusted in height is somewhat regrettable.
Among all the products of Dongfeng Nissan, Junyi’s 1.8 L engine is "unique". This MR18D engine adopts C-VTC variable valve timing system, with a maximum power of 93 kW and a maximum torque of 174 N? M, the compression ratio is less than 10∶1, which favors the torque performance at low speed.
Because the gear ratio of the 6-speed manual transmission is tight, the speed drop of each shift is smaller than that of the ordinary transmission, and the shift process is more stable. The speed of 6-speed manual transmission at 3 000 r/min is about 120 km/h, which is the same as that of 5-speed of many cars, so the effect of 6-speed manual transmission on fuel saving at high speed is not particularly prominent. The acceleration time from 0 to 100 km/h is 10.5 s, while Junyi equipped with a 4-speed automatic transmission is 12.2 s. Obviously, a 6-speed manual transmission is more suitable for squeezing out the power of the engine.
Junyi’s driving style is obviously biased towards comfort, and the power-assisted steering is very light. Even women can operate it with ease, but at the same time, it inevitably sacrifices some steering accuracy. Junyi’s engine and tire noise on the expressway are satisfactory. Although the chassis suspension lacks the obvious toughness of European cars, the adjustment is relatively solid and the road feel is very clear.
In terms of safety configuration, in addition to double airbags and ABS+EBD system, Junyi series is also equipped with BA braking auxiliary system. In case of emergency, BA system can actively help drivers apply greater braking force to obtain more ideal braking effect.
Like Yida and Tiida, if you like manual models, you should be willing to give up some configurations. At present, there is only one hand-held Junyi, and only the most basic configuration can be obtained. Intelligent remote control keys, engine anti-theft locking system, seat heating, front fog lights, side airbags and other configurations will not be available. In addition, Junyi’s full range of models currently have no skylights.
The manufacturer’s guide price is 138,800 yuan, and the warranty period is 2 years and 60,000 kilometers.
In China, the compact MPV is not an active market segment. Junyi with Nissan’s new generation engine and 6-speed manual transmission originally had a chance to make people shine, but the configuration table was too clear and watery, which made it difficult for people to make up their minds.
Mazda 5
As a new generation model of Prima, the new mazda 5 did not choose to be made in China, but came to the China market by importing. However, with the minimum price of 159,800 yuan (169,800 yuan for models with OBD), mazda 5 still has a chance to share the market share of domestic rivals such as Touran and S-MAX.
Compared with the previous generation, the new generation mazda 5 has not only increased in size, but also greatly changed in shape, making it more dynamic. Narrow and sharp headlights and trapezoidal bumper grille can also be seen in Ford’s models with "dynamic design" recently. Mazda 5’s tail shape is quite simple, and the white and red triangle taillights are very eye-catching and have a high placement position, which not only adds a lively effect, but also increases safety.
As a compact MPV on the same platform as Mazda 3, mazda 5 can’t see the shadow of any car inside or outside the car. The center console and transmission panel are T-shaped, with tough lines, which are completely different from the styles of mazda 6 and Mazda 3 that we are familiar with.
The wheelbase size of 2 750 mm enables mazda 5 to create rich spatial changes. Among the three rows of seats in the car, the first two rows are left and right independent single seats, and the third row is a bench for two people. The most ingenious seat design is the second row, with a multifunctional storage box and a small seventh-person seat hidden under the two seats. When the left seat cushion is opened, the hidden seventh-person seat can be opened, while the second row of central armrests will be changed into seat backs. Although the seat area is not large, the second row of seats will be enough for three people to ride. If there is a third row of passengers coming in and out, they can be put away to create an in-vehicle passage. Open the seat cushion on the right side, and the built-in storage box can hold small items that you carry with you, which is convenient and practical. In addition, the second and third rows of seats can be completely laid down, forming a super-large storage space flush with the trunk floor. Mazda 5’s car doors are also worth mentioning. Instead of using the traditional car door opening method, it uses sliding doors, which is convenient for the rear passengers to enter and exit. However, because it is not electromagnetic, it takes some effort to close the door.
All three imported mazda 5 models are equipped with 2.0 L engines, which are basically equivalent to the 2.0 L engines used in domestic Mazda products, so it is not difficult to drive a 1.5 t body. With the cooperation of 6-speed manual transmission, the maximum speed of mazda 5 manual transmission can reach 188 km/h, and the acceleration time of 0~100 km/h is 11 s, so the power performance is enough for ordinary families.
As an entry-level vehicle with emphasis on cost performance, the comfort equipment of manual comfort mazda 5 is reduced, but the safety equipment and humanized equipment are retained. Although it is imported, mazda 5’s sales are through FAW Mazda’s channels, and the maintenance and repair work is also completed through FAW Mazda’s after-sales system, and the prices of related accessories and working hours are basically the same as those of domestic mazda 6 standards. Since only 700 vehicles were introduced to the domestic market in mazda 5 in the first batch, there was no preferential price, and the manual transmission model sold for 159,800 yuan.
The warranty period of mazda 5 is 3 years and 60,000 kilometers.
With good handling and creative combination, mazda 5 is undoubtedly a pleasing MPV, but the price of vehicles with OBD in Beijing market is 10,000 yuan higher than that announced at Guangzhou Auto Show, which gives us a modest surprise and reduces our price competitiveness.
Corolla
Since its birth in 1966, Corolla has developed to the tenth generation, which also shows the success of this model from one side. Although in appearance, Corolla is quite different from the previous generation models, and she successfully took off the hat of moderation and became younger and more dynamic, which is exactly the superb place of the designer. Through the local changes of the front and rear light groups and bumpers, Corolla has been completely transformed, but if you look closely, you can still find traces of the previous generation from the A-pillar, C-pillar and the proportion of the car body. In this case, the size of the Corolla has not increased much, except the width has increased by 55 mm, and the length and height have basically not changed. The wheelbase size of 2 600 mm is also inherited from the previous generation. The obvious increase is the kerb quality. The kerb quality of the two 1.8-L handbrake models is 1 285 kg and 1 310 kg respectively, which is basically close to the European rivals, which also shows the change in the design concept of the Corolla body.
Like the appearance, Corolla’s interior is not reinvented, and all the trends in the car are based on ingenious improvement. Compared with the 1.6 L model, the Corolla 1.8 L interior has changed a lot, and the center console is X-shaped, which is more scientific and technological. Japanese cars can be in a strong position in the market competition, which naturally has its advantages. In addition to the humanized design of double-layer glove box, cup holder and storage compartment, the designer has also made great efforts on the back floor of Corolla, which is completely unaffected by the layout of exhaust system. The nearly flat floor is not far-fetched when it is full of three people, and there are not many A-class cars that can compete with Corolla in this regard.
Corolla’s 1.8 L engine adopts Toyota’s dual VVT-i technology, which can adjust the intake and exhaust timing respectively, with a maximum power of 100 kW and a maximum torque of 175 N? M, but because it is located at home, Corolla’s power is not obviously abundant at low speed, but when it is above 3 000 r/min, the power output is the smoothest, and the 6-speed manual transmission is also easier for the driver to control the speed. At low speed, Corolla’s sound insulation and noise suppression performance in the car is quite outstanding, which is also one aspect that Japanese cars are superior to European models.
It should be noted that the Corolla manual model needs to step on the clutch to ignite. The 6th gear of the 6-gear transmission is suitable for high-speed cruising, and it is unlikely to be used in urban road conditions. On the highway, the speed of the engine reaches 120 km/h at 3 000 r/min, which is not much different from the other 5 gears. The shift is clear and smooth, but the stroke is not compact. In addition, the reverse gear adopts reverse ring design, which needs to be adapted in the early stage.
Compared with the previous generation, Corolla’s suspension structure has not changed much, and it still adopts the structure combination of front McPherson and rear trailing arm. The only difference is that the rear suspension adopts the design of separating shock absorber and spring, but the chassis adjustment styles of the previous two generations are quite different. Corolla didn’t completely compromise on comfort, but was tougher, which obviously helped the handling.
Although there are two 1.6 L models that hold the bottom end, 1.8 L is the main product of Corolla, and there are also two hand-held models. Although the quality of Toyota products is excellent, compared with some competitors, Corolla’s configuration performance is not outstanding. The GL-i with a price of 144,800 yuan has no electric sunroof, leather seats, seat electric adjustment function, self-luminous instrument panel, 6-disc CD stereo, side airbags and side air curtains. If you want to get these equipment, you can only turn your attention to the GLX-i model with a price of 156,800 yuan. Compared with other brands, Toyota controls the prices of its 4S stores more strictly, but there is still a discount of about 5,000 yuan in the Beijing market.
The warranty period of Corolla is 2 years and 50,000 kilometers.
Although the sales volume is far ahead of the competitors, the price/performance ratio of Corolla is not outstanding. As Toyota’s most successful A-class car, Corolla’s global best-selling reasons are not only stable quality and balanced performance, but also good quality and low price. However, in China, Corolla’s positioning of itself is obviously quietly on a higher level.
BMW 3 Series
In order to make the price of BMW 3 Series approachable, the 320i elegant model abandons a series of luxury configurations, but for drivers who emphasize the sense of control, those comfort configurations are far less attractive than BMW’s 6-speed manual transmission, and the manual gear makes the 3 Series, which is good at control, more pure.
The elegant 320i is priced at 308,000 yuan, which can be said to be the cheapest BMW car, but its birthplace is not Shenyang, China, but BMW’s German regensburg factory. Compared with the 3-Series luxury models, the elegant 320i is simple in everything, with no angel xenon headlights in the front, and i-Drive operating system in the car. The seats are made of fabric, and even the CD player is single-disc. However, if you look closely at the configuration list, you will find that the bottom line of BMW’s configuration is not low, but many safety equipment are not revealed, such as dynamic stability control system (DSC) and cornering brake control system (CBC). In addition, the elegant 320i has as many airbags as the 330i worth 580,000 yuan.
From the tone of the interior, you can see the ability of 320i to create an elegant sports style. Except for the titanium and silver plaques, the whole car is mainly black, and without luxury, you can only concentrate on driving. Like other BMW products, the 320i elegant model also uses the push-button ignition mode, but the driver also has to step on the clutch when igniting.
Compared with competitors with the same displacement, whether it is the maximum power of 110 kW or 200 N? The maximum torque of m, BMW’s 2.0 L engine is not a dazzling star, but with the help of electronically controllable valves and dual camshaft variable valve timing system, the elegant power of 320i will definitely be convincing. Regardless of the speed, the 2.0 L engine can make people feel abundant power. The acceleration from 0 to 100 km/h provided by the manufacturer is 9.0 s, which is 0.8 s faster than the automatic transmission model of 320i.
The 6-speed manual transmission is the core selling point of the elegant 320i. The gear ratios of the 2 nd and 3 rd gears are very suitable for speed increase, and the rotation speed will rise quickly. However, in cities, the utilization rate of the 6 th gear will not be too high, and drivers should pay special attention to the positions of the 1 ST gear and the reverse gear, because they are placed on the left side, and the reverse gear has no obvious protection mechanism, so they need to be careful, otherwise it is easy to make dangerous mistakes.
In order to emphasize the maneuverability, many adjustment settings of BMW products are very individual, especially the elegant 320i model. Besides the heavy steering wheel, the clutch pedal at the foot is also full of strength. Therefore, for most lazy people, it is not really a happy thing to drive a BMW on a congested road.
Recently, the 3-series manual transmission model has been further improved, and the 325i elegant model, which is also equipped with a 6-speed manual transmission, has also been sold as an imported car, with a price of 399,000 yuan. Although the inline 6-cylinder engine equipped with 325i is BMW’s technical signboard, in terms of configuration, this elegant 325i continues to play the old idea of "emphasizing safety and neglecting convenience", and even lacks automatic air conditioning and rear air conditioning outlets. Compared with the 325i fashion model produced by BMW Brilliance, the cost performance is not outstanding.
BMW’s warranty period for these two manual transmission 3 series models is 2 years, unlimited kilometers.
Whether for brand appeal or handling performance, the manual gear of BMW 3 Series is full of temptation, but before you start, you’d better consider clearly whether these pure sports styles of the manual gear 3 Series can be readily accepted.
The Central Meteorological Observatory continued to issue a yellow typhoon warning at 18: 00 on October 3.
CCTV News:The Central Meteorological Observatory continued to issue a yellow typhoon warning at 18: 00 on October 3:
The center of Typhoon KOINU (super typhoon level) No.14 this year is located at 5 o’clock in the afternoon today (3rd) in the northwest Pacific Ocean about 420km east of Guluanbi in Taiwan Province, China, which is 21.6 degrees north latitude and 124.9 degrees east longitude. The maximum wind force near the center is 16 (52m/s), and the minimum pressure at the center is 93500m.
It is estimated that "Little Dog" will move northwest to north-north at a speed of about 10 kilometers per hour, and gradually approach the southern coast of Taiwan Province Island, with little change in intensity. It will land or brush the southern coast of Taiwan Province Island (strong typhoon level, 45-50 m/s, 14-15) from the night of the 4th to the morning of the 5th, and then move to the west, and the intensity will gradually weaken.
Gale forecast:From 20: 00 on the 3 rd to 20: 00 on the 4 th, there will be 6-8 winds and 9-10 gusts in the western East China Sea and the waters near Diaoyu Island, east of Taiwan Province, bashi channel, Taiwan Province Strait, northeastern South China Sea and coastal areas of Zhejiang, Fujian and Taiwan Province Island. The winds in the southeast of Taiwan Province Island, northern bashi channel and southeastern Taiwan Province Strait will be 9-12 and the gusts will be 13-14.
Precipitation forecast:From 20: 00 on the 3rd to 20: 00 on the 4th, there was heavy rain in the east of Taiwan Province Island, and there was heavy rain (100-200mm) locally.
Defense guide:
1. The government and relevant departments shall, in accordance with their duties, do a good job in typhoon prevention and emergency rescue.
2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.
3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.
4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow and you should continue to stay in a safe place to avoid the wind.
5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.
The brand-new BMW 5 Series/i5 is officially launched for sale from RMB439,900.
[Aika Auto Domestic New Car Original]
The new BMW 5 Series and BMW i5 were officially launched on January 25th, bringing more choices to consumers. The new BMW 5 Series offers 7 models with a price range of 43.99-52.59 million yuan, while the BMW i5 offers 5 models with a price range of 43.99-63.99 million yuan. In terms of car purchase benefits, the old customers of the new BMW 5 Series fuel models can also choose the Changyue maintenance package of up to 5 years and 100,000 kilometers-upgraded version or insurance support of up to 12,000 yuan.
Bmw 5 series
In terms of design, the new BMW 5 Series shows a more tough and dynamic style. Compared with the current models, the front face design of the new car is more powerful. At the same time, it is equipped with a circular grille and boomerang daytime running lights, which shows the latest design language of BMW brand. It is worth noting that the new car does not adopt the giant grille design of BMW 7 Series, but maintains relative restraint and exquisite overall shape.
On the side of the car body, the new car shows smooth and smooth lines. The semi-hidden door handle is flush with the door, and the flat roof antenna makes the side look more concise and generous. The "Hough Corner" of the rear door is perfectly integrated with the C-pillar, which embodies BMW’s unique design concept. In addition, the details of the embossed number "5" on the black plaque highlight the uniqueness of the new car.
In terms of interior, the new BMW 5 Series adopts the latest family-style design style, and the continuous screen design of 12.3-inch instrument and 14.9-inch central control panel makes the whole interior space more scientific and modern. The new style of sports steering wheel and the introduction of iDrive 8.5 system have further improved the convenience and intelligent experience of driving. In addition, the new car has also been optimized in the logic of function entry, which makes it easier for drivers to access common functions.
In terms of intelligent driving, the new BMW 5 Series is equipped with the third-generation BMW intelligent driving system, which realizes the full-stack software self-research, and fully adjusts the road conditions in China and the driving habits of users. The L2+ intelligent driving assistance function of the new car has been updated more than 100 times according to the features of the China market, and has been localized and debugged more than 2,000 times, showing BMW’s leading strength in the field of intelligent driving.
In terms of power, the new BMW 5 Series offers two models, 525Li and 530Li, which are equipped with high and low power versions of 2.0T engines with maximum power of 156kW and 211kW respectively. In terms of transmission system, the new car is matched with an 8-speed automatic manual transmission to provide drivers with a smoother and more flexible driving experience. At the same time, the new car is also equipped with the 9th generation lateral dynamics management system, which can accurately analyze and predict the dynamic parameters of the vehicle, provide stable and accurate chassis adjustment, and give consideration to handling and comfort.
Bmw i5
The new BMW i5 is based on the new generation BMW 5 Series, but it is endowed with sharper and brighter lines, creating a unique sense of future technology. Compared with the fuel version, the new car has made many innovations in details, showing strong personalized characteristics.
On the front face, the kidney grille is still BMW’s iconic design, but on the i5, champagne gold elements are integrated around and around the grille, adding a touch of luxury to the new car. Angel eye headlights have been simplified, which is more in line with the modern aesthetic trend, highlighting the simple and exquisite design style.
On the side of the car body, the smooth body lines inherit the elegant temperament of BMW 5 Series, and at the same time, the new car cleverly designs the "5" glorious logo at the corner of Hoxhorn. This unique element presents a blue breathing effect when charging, which not only enhances the recognition of the vehicle, but also brings a unique customized experience to domestic users.
In the rear part, the taillight design of the new car is also ingenious, and the integration of L-shaped chrome decoration further enhances the luxury of the vehicle. This exquisite treatment of details fully demonstrates BMW’s perfect pursuit of luxury and technology.
In terms of interior, the new BMW i5 adopts the combined screen design of 12.3-inch LCD instrument and 14.9-inch touch screen, which is full of science and technology. The combination of embracing interactive light strip and concealed air outlet of air conditioner makes the interior space more simple and modern. It is worth mentioning that the flowing gold plaque in front of the co-pilot is inspired by the elements of China, which skillfully blends the oriental charm into the luxurious atmosphere.
For the experience of the rear passengers, the new car has also been fully upgraded. The addition of the rear suspended giant screen provides passengers with a more shocking entertainment experience. This luxury configuration from the BMW 7 Series has become an exclusive option on the domestic long-wheelbase version of the 5 Series. In addition, the new car is also equipped with Bowers & Wilkins surround sound system, four-zone automatic independent air conditioning and other high-end configurations, which further enhances the comfort and dignity of the rear passengers.
On the power system, the BMW i5 long wheelbase version is equipped with the upgraded fifth-generation eDrive electric drive system. The maximum power of the rear single motor can reach 250kW, the peak torque is 430 Nm, and the cruising range under CLTC conditions is as high as 567km. The standard-axis version of the M60 xDrive is equipped with a dual-motor four-wheel drive system, with a maximum power of 380kW and a maximum torque of 795 Nm. The acceleration time of 0-100km/h is only 3.8 seconds, which brings the driver the ultimate driving experience.
Editor’s comment:The new generation of BMW 5 Series, with the same model and starting price for oil cars and trams, is actually the most conservative and effective way for luxury brands to enter the era of electric vehicles. The choice is left to consumers, and the flexibility of price adjustment is left to terminal agents. Anyway, users are coming for the brand, and it is the greatest success not to be robbed by others. The simultaneous launch of the two models not only highlights BMW’s firm determination to parallel fuel and electric technology, but also its deep thinking and innovative practice for future travel modes. The elegance of the new 5 Series and the sense of science and technology of the i5 complement each other, and jointly build a new era of diversified and intelligent luxury travel. At this moment, we expect these two models to set off new waves in the market, bringing consumers more yuan and more cutting-edge driving experience.
Wonderful content review:
The new BMW 5 Series Long Axis Edition and BMW i5 are officially released.
In March next year, the globally listed BMW X2 will be unveiled at the Guangzhou Auto Show.
BMW made its debut in China International Import Expo(CIIE) with iX5 hydrogen fuel cell vehicle.
The Basic Elements of Good Media Works
Looking at the excellent media works that won the 28th China Prize for Journalism, it is impressive. From these award-winning works, we can see some commonalities of excellent works: always pursuing news, attracting users to participate and interact deeply with the help of advanced technology, which are vividly reflected in the works of media integration.
On March 5th, a meeting of the 13th National People’s Congress opened in Beijing. The picture shows the reporter interviewing NPC deputies. Photo courtesy /CFP
Journalism is life.
The China Prize for Journalism evaluates news works, and the basic judgment to measure the quality of a news work is the strength and weakness of news. Therefore, journalism is a very important measure in the evaluation of the China News Awards.
Guangxi Daily’s short video news "Liuzhou Rongshui Breakthrough | Guangxi Daily reporter" lost contact "for dozens of hours, and sent back the latest picture of the disaster area after crossing 40 landslides! Being able to stand out and win the first prize is because of its outstanding news. In such a sudden disaster as flash floods, these short videos have good timeliness and sense of scene, which not only promptly refute rumors and respond to social concerns, but also vividly present the touching image of grassroots party member cadres in emergency rescue and disaster relief, which has aroused strong resonance among the audience and achieved good communication effects.
The short video news "online celebrity Shops Queuing Survey" selected by Shanghai Radio and Television Station is good at depth. The reporters’ team was divided into different groups, and it lasted for three months to make unannounced visits in multiple identities, such as customers, scalpers and shopkeepers, revealing the deep-seated reasons behind the chaotic queue in online celebrity stores. From this, it can be seen that no matter how the media carrier and form change, it is the eternal value pursuit of journalists to expose the truth through in-depth investigation in view of the hot spots of social concern.
Plug in the wings of advanced technology
Under the background of media integration, new technologies are constantly emerging, which brings more possibilities for news editing and production. It is refreshing to integrate the media boutique "showing off skills". Technological innovation drives the innovation of expression techniques. The Road to Public Servants, released by CCTV Audio & Video, selects the most typical scenes, images and sounds in the political experience of the Supreme Leader General Secretary, and comprehensively uses various technical means such as a mirror to the end and three-dimensional projection. In just a few minutes, the protagonist has completed a 48-year time-space roaming, which shows the political character of the Supreme Leader General Secretary "always being a public servant" and creates a sense of sight. In particular, the expression of "one mirror to the end" fits perfectly with the ideological realm of the Supreme Leader General Secretary for 48 years.
Technological innovation brings innovation in discourse system. China Daily’s short video news "British Little Brother Counting the Key Words of" Two Sessions ",through the film and television stunt keying technology, reduced the British little brother Fontaine and put it on the desk. Through the novel form of interaction between Fontaine and the items on the desk, it reviewed the hot words of the two sessions in the past few decades, concisely combed the context of China’s economic and social development, and finally led to the exposition of the Supreme Leader General Secretary on" Chinese Dream "and" People ",which profoundly clarified that" People are " Through technical innovation, this work tells the story of China in a way that overseas readers are willing to accept and easy to understand.
Technological innovation forces content innovation. The Paper published the H5 product "Long Interactive Comic Book | Tianqu: A 36-year Water Diversion and Drainage Repair by Huang Dafa, an old village party secretary in Zunyi", with water as the main line, and various reporting forms such as pull-down long comic book, progressive animation, 360-degree panoramic photos, atlas, audio, video, interactive experience, etc., showing the historical long scroll in which Huang Dafa led the older generation to build canals to get rid of poverty and drove the new generation to get rich. Zhejiang news client’s short video news "In a word, let the mountains and rivers be as beautiful as poetry", the main creative team lasted for more than two months, and went to mountainous areas, islands, villages and cities for on-the-spot interviews, shooting and painting, which integrated various artistic elements such as painting, calligraphy and poetry, and was innovative in content and form. The title changes through the focus of landscape painting, resulting in naked-eye 3D effect. In the transition part, the blooming effect is used to realize the switch between ink painting and real scene, so as to achieve "seamless connection". The real scenes of eight regions are more artistic with poems with vertical subtitles.
Interactive experience leads to "viral" spread
In the era of mobile internet, news communication should not only meet the information needs, viewpoint needs and emotional needs of the audience, but also fully consider participation in interaction, so as to improve the arrival rate and effectiveness of communication and win the recognition of the audience, especially young people. The most impressive interactive "explosion" in 2017 is a typical case of embedding patriotic themes into phenomenal media products-the "military photo" H5 of the People’s Daily client. The successful screening of this work tells us that we should pay attention to people’s emotional experience in the new media communication pattern. The information dissemination mode from "you talk and I listen" to "communication and interaction" is not as good as the immersion mode of "personally participating and being in it". News is no longer the so-called "objective news", but the "temperature" news that is integrated into people’s emotional identity.
On April 20, 2017, China’s first cargo spacecraft "Tianzhou No.1" carried out its mission at Wenchang Space Launch Site. CCTV conducted a close-range VR live broadcast of the launch. The audience can not only face the shocking visual impact of the rocket launch through the screen, but also get an all-round immersive experience in rocket hoisting and transshipment. Through the multi-screen interactive mode of TV, PC and mobile social media, it seamlessly covers 72 hours before and after the live broadcast, achieving good communication effect. This live broadcast has made the news three-dimensional and sensible, changed the audience from passive acceptance to active acquisition, and enhanced the interactivity of news dissemination. It is a successful attempt to integrate the media form into live TV broadcast.
????Looking at these award-winning works, we have an intuitive feeling: in the era of media integration, media products in news production will be further developed by leaps and bounds. No matter what changes have taken place in the form of media products, the basic news cores such as synchronizing (restoring) news scenes, pursuing the truth and promoting social progress will not be lost. On this basis, with the development of media integration technology, there is still a lot of room for imagination in the way news content is presented. Intelligent media products combining big data and artificial intelligence, multi-technology integration, multi-role expression, professional production and user participation to complete the news dissemination process together will become a new trend of media production in the new era. (Zhen Zhe: Deputy Director of the General Editorial Office of zhejiang daily press group; Ren Qi: Vice President of Zhejiang Media Research Institute)?
The abnormal death of 20 Siberian tigers is a microcosm of the management crisis of private wildlife parks.
Author: Chen Guangjiang
Recently, the reporter found that Fuyang Wildlife Park in Anhui illegally exhibited and artificially bred the Northeast Tiger, a national first-class protected animal, without obtaining an artificial breeding license. Affected by the dispute over the right to operate the zoo, a large number of wild animals died, including 20 Siberian tigers, 2 African lions, 3 giraffes and other precious wild animals. On May 13th, the zoo announced that it would temporarily close the park for three days. At present, the local forestry department has been involved in the investigation.
Behind the tragedy of the abnormal death of 20 Siberian tigers, there are a series of problems such as unlicensed breeding and chaotic management in private wildlife parks. In the face of doubts, the staff of the garden said that it is normal to be born and die, and the death of the Siberian tiger is not a human factor. "Because the garden needs profit, if the animals die, it will have a great impact on the garden, so they will be taken care of." Another garden staff member said that the tiger who died abnormally on the net "was not from our zoo, but from another boss. We don’t know what happened, and we are learning about the specific situation". The above statement is not only lacking in responsibility and unconvincing, but also suspected of forcing sophistry and even confusing right and wrong.
It is true that birth, aging, illness and death in nature are inevitable, but in an environment with high human intervention, the health and well-being of animals depend on careful management and scientific maintenance of human beings. If we only blame the death of a large number of wild animals on the "laws of nature" and ignore the possible dereliction of duty and illegal behavior in wildlife parks, I am afraid it is hard to convince people.
Did the Siberian tiger die of old age or illness? Is there any connection between the death of a large number of wild animals and illegal inbreeding? What adverse effects have been brought to the living environment of animals by issues such as equity disputes? This series of question marks needs to be straightened by relevant departments. No matter what the truth of the incident is, we can’t ignore a social consensus: human faults can’t make animals pay the bill, zoos can’t become "animal purgatory", and the basic ethics of animals can’t be ignored.
This incident is also a microcosm of the survival crisis of China’s private wildlife parks: blindly following the trend, lacking long-term planning and professional management, many private wildlife parks have buried hidden dangers since their birth, and few zoos can achieve profitability due to poor management and weak supervision. Under this circumstance, abnormal animal deaths are increasing. Under the background of market-oriented operation, how to break through the innovation and get out of the predicament in the operation mode of private wildlife parks is still a difficult problem.
No matter how innovative the garden is in management, it must respect the life of the animals in the park. It is illegal and criminal to kill wild animals illegally in the wild. Then, do animals need to be held responsible for dying and starving in the zoo? Who should bear the responsibility and what responsibility? Who should supervise and intervene when the enterprise is in poor management and in trouble? These problems still need to be further clarified by laws and regulations. The alarm bell is ringing, and wildlife parks in other places should also take the warning, be kind to wild animals, and stop simply treating them as "cash cows". (Chen Guangjiang)
Liu Chao
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